{"id":68860,"date":"2020-07-27T12:48:40","date_gmt":"2020-07-27T11:48:40","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=68860"},"modified":"2022-04-13T21:15:03","modified_gmt":"2022-04-13T20:15:03","slug":"ghidul-suprem-pentru-postere","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/print-inspiration\/the-ultimate-guide-to-posters\/","title":{"rendered":"Ghidul suprem pentru postere"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Afi\u0219ele sunt instrumentul original de marketing tip\u0103rit. Ele sunt folosite pentru a face publicitate la evenimente, produse \u0219i servicii, folosind imagini, grafic\u0103 \u0219i text izbitoare.<\/p>\n<p>Unele dintre cele mai emblematice piese de design din cultura pop se reg\u0103sesc pe postere. Proiectul \"Hope\" al lui Obama, ilustra\u021bia de r\u0103zboi a SUA \"We Can Do It!\" \u0219i afi\u0219ul filmului Jaws - pentru a numi doar c\u00e2teva.<\/p>\n<p>Prin combinarea unei compozi\u021bii creative cu o formulare inteligent\u0103, pute\u021bi produce un poster care s\u0103 atrag\u0103 aten\u021bia pentru afacerea dumneavoastr\u0103.<\/p>\n<p>Afla\u021bi tot ce trebuie s\u0103 \u0219ti\u021bi despre cum s\u0103 concepe\u021bi, s\u0103 produce\u021bi \u0219i s\u0103 distribui\u021bi urm\u0103torul dvs. poster care atrage aten\u021bia cu ajutorul ghidului nostru final.<\/p>\n<p>C\u00e2nd e\u0219ti gata de plecare, <a href=\"https:\/\/www.solopress.com\/blog\/ro\/afise\/\"><strong>Tip\u0103rire de afi\u0219e<\/strong><\/a> de la Solopress ofer\u0103 asisten\u021b\u0103, produc\u021bie \u0219i livrare de prim\u0103 clas\u0103 pentru a v\u0103 lansa campania \u00een stil.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Ce con\u021bine acest articol?<\/strong><\/h2>\n<ul>\n<li><a href=\"#WhatIs\" rel=\"nofollow\">Ce este un poster?<\/a><\/li>\n<li><a href=\"#Important\" rel=\"nofollow\">De ce sunt importante posterele?<\/a><\/li>\n<li><a href=\"#Effective\" rel=\"nofollow\">Cum s\u0103 crea\u021bi un design de poster eficient<\/a><\/li>\n<li><a href=\"#Software\" rel=\"nofollow\">Care este cel mai bun software de design pentru postere?<\/a><\/li>\n<li><a href=\"#Design\" rel=\"nofollow\">Ce idei de design de poster a\u0219 putea folosi?<\/a><\/li>\n<li><a href=\"#Event\" rel=\"nofollow\">Cum se realizeaz\u0103 un afi\u0219 pentru un eveniment?<\/a><\/li>\n<li><a href=\"#Advertisement\" rel=\"nofollow\">Cum se face un afi\u0219 publicitar?<\/a><\/li>\n<li><a href=\"#Sizes\" rel=\"nofollow\">Care sunt diferitele modele \u0219i dimensiuni ale afi\u0219ului?<\/a><\/li>\n<li><a href=\"#Paper\" rel=\"nofollow\">Ce tipuri de h\u00e2rtie pot fi folosite pentru postere?<\/a><\/li>\n<li><a href=\"#Weight\" rel=\"nofollow\">Care este cea mai bun\u0103 greutate de h\u00e2rtie pentru postere?<\/a><\/li>\n<li><a href=\"#Distribute\" rel=\"nofollow\">Cum se distribuie posterele?<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"WhatIs\"><strong>Ce este un poster?<\/strong><\/h2>\n<p>Un poster este un anun\u021b tip\u0103rit care este folosit pentru a promova un eveniment, un produs sau un serviciu. Acesta combin\u0103 textul \u0219i grafica pentru a se asigura c\u0103 este observat de o mul\u021bime de oameni \u0219i este afi\u0219at, de obicei, \u00eentr-un loc public.<\/p>\n<p>De obicei, acestea includ:<\/p>\n<ul>\n<li>Un titlu sau un slogan \u00eendr\u0103zne\u021b.<\/li>\n<li>Un text succint care s\u0103 prezinte mesajele cheie.<\/li>\n<li>Informa\u021bii importante pentru evenimente sau oferte.<\/li>\n<li>Imaginea sau graficul care sus\u021bine textul.<\/li>\n<li>Un amestec de culori sau o schem\u0103 monoton\u0103, cu mai multe nuan\u021be ale aceluia\u0219i ton.<\/li>\n<\/ul>\n<p>Combin\u00e2nd aceste elemente, afi\u0219ul dvs. poate atrage aten\u021bia celor care trec pe l\u00e2ng\u0103 el. Printre afi\u0219ele celebre \u0219i emblematice se num\u0103r\u0103:<\/p>\n<ul>\n<li>Postere de film ca\u00a0<strong>F\u0103lci<\/strong>\u00a0\u0219i <strong>Vertigo.<\/strong><\/li>\n<li>Afi\u0219e publicitare precum\u00a0<strong>Guinness toucan.<\/strong><\/li>\n<li>Afi\u0219e de evenimente, cum ar fi reclamele lui Th\u00e9ophile Steinlen pentru\u00a0<strong>\"Le Chat Noir\".<\/strong><\/li>\n<li>Afi\u0219e politice precum\u00a0<strong>\"Keep Calm and Carry On\".<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"Important\"><strong>De ce sunt importante posterele?<\/strong><\/h2>\n<p>Posterele sunt peste tot \u00een jurul nostru. Plimba\u021bi-v\u0103 \u00een orice ora\u0219 \u0219i ve\u021bi vedea afi\u0219aje colorate la fiecare pas.<\/p>\n<p>Este clar c\u0103 agen\u021bii de marketing le apreciaz\u0103 influen\u021ba. Iat\u0103 c\u00e2teva dintre motivele principale pentru care:<\/p>\n<ul>\n<li><strong>Rentabil.<\/strong> Un afi\u0219 de eveniment nu trebuie s\u0103 schimbe multe bilete pentru a acoperi costurile de imprimare. Acestea sunt ieftine de tip\u0103rit \u0219i asigur\u0103 un randament semnificativ al investi\u021biei pentru majoritatea afacerilor.<\/li>\n<li><strong>Parte a unei campanii multicanal.<\/strong> Cercet\u0103rile arat\u0103 c\u0103, atunci c\u00e2nd un public vede reclame \u00een diferite formate, acestea contribuie la cre\u0219terea notoriet\u0103\u021bii \u0219i autorit\u0103\u021bii m\u0103rcii. Un poster este modalitatea perfect\u0103 de a v\u0103 diversifica \u0219i mai mult campaniile de marketing.<\/li>\n<li><strong>Exprim\u0103 marca dumneavoastr\u0103.<\/strong> Accentul pus pe designul grafic v\u0103 permite s\u0103 promite\u021bi entuziasm, s\u0103 evoca\u021bi un stil de via\u021b\u0103 \u0219i s\u0103 st\u00e2rni\u021bi emo\u021bii. Tradi\u021bia artistic\u0103 a designului de afi\u0219e v\u0103 d\u0103 fr\u00e2u liber pentru a v\u0103 afirma marca \u00een moduri noi \u0219i creative.<\/li>\n<li><strong>A\u0219teptat de la tine.<\/strong> \u00cen anumite industrii, un afi\u0219 este piatra de temelie a unei campanii. Dac\u0103 promova\u021bi un eveniment muzical sau o lansare de film, publicul dumneavoastr\u0103 se va a\u0219tepta ca un poster s\u0103 fie principalul material de marketing.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"Effective\"><strong>Cum s\u0103 crea\u021bi un design de poster eficient<\/strong><\/h2>\n<p>Am analizat mai \u00een profunzime c\u00e2teva dintre elementele de baz\u0103 pentru compunerea unui poster.<\/p>\n<h3><strong>Utiliza\u021bi culoarea <\/strong><\/h3>\n<p>Culorile au puterea de a st\u00e2rni diferite emo\u021bii. Nuan\u021bele mai calde, precum ro\u0219u, portocaliu \u0219i galben, descriu energie \u0219i dinamism. \u00cen timp ce culorile monocrome au ca rezultat un afi\u0219 mai serios \u0219i mai direct.<\/p>\n<p>Indiferent de ceea ce face\u021bi publicitate, alege\u021bi culori care:<\/p>\n<ul>\n<li>Sunt potrivite pentru tipul de promo\u021bie pe care o organiza\u021bi.<\/li>\n<li>Ghida\u021bi-v\u0103 audien\u021ba s\u0103 \u00eentreprind\u0103 ac\u021biunea adecvat\u0103 pe care o dori\u021bi.<\/li>\n<li>Reprezenta\u021bi-v\u0103 brandingul \u0219i stilul intern - culori familiare.<\/li>\n<\/ul>\n<p>\u00cen multe promo\u021bii, este util s\u0103 folosi\u021bi <strong>culori izbitoare<\/strong>, pentru a direc\u021biona aten\u021bia privitorului c\u0103tre informa\u021bii importante.<\/p>\n<p>\u00cen timp ce, dac\u0103 face\u021bi reclam\u0103 la un produs nou sau la un eveniment viitor, folosi\u021bi un <strong>palet\u0103 proasp\u0103t\u0103 \u0219i luminoas\u0103<\/strong>. Acest lucru va atrage privirea \u0219i va crea anticipare.<\/p>\n<p>\u00cen cele din urm\u0103, lua\u021bi \u00een considerare <strong>culori contrastante<\/strong>. Acestea pot avea un impact mare, mai ales dac\u0103 v\u0103 limita\u021bi la doar dou\u0103 sau trei. Acest poster realizat de renumitul designer grafic <a href=\"https:\/\/en.wikipedia.org\/wiki\/Peter_Saville_(graphic_designer)\" target=\"_blank\" rel=\"noopener noreferrer\">Peter Saville<\/a> folose\u0219te \u00een mod fantastic negrul, albul \u0219i galbenul.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-68908\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/07\/peter-saville-poster.jpg\" alt=\"Peter Saville Poster\" width=\"550\" height=\"750\" \/><\/p>\n<p>Blogul nostru despre importan\u021ba <a href=\"https:\/\/www.solopress.com\/blog\/ro\/design-de-arta\/culorile-in-marketingul-tiparit\/\"><strong>culorile \u00een marketingul tip\u0103rit<\/strong><\/a> detaliaz\u0103 ce spune alegerea culorilor despre campania dvs. \u0219i psihologia fascinant\u0103 din spatele acesteia.<\/p>\n<h3><strong>Utilizarea ilustra\u021biei<\/strong><\/h3>\n<p>Utilizarea de ilustra\u021bii originale pe un poster v\u0103 permite s\u0103 amesteca\u021bi ilustra\u021biile cu culori vibrante pentru a capta imagina\u021bia publicului.<\/p>\n<p>Ori de c\u00e2te ori crea\u021bi o ilustra\u021bie, ave\u021bi grij\u0103 la amplasare \u0219i l\u0103sa\u021bi loc pentru text - merit\u0103 s\u0103 \u0219ti\u021bi dinainte dimensiunea afi\u0219ului, astfel \u00eenc\u00e2t s\u0103 \u0219ti\u021bi c\u00e2t spa\u021biu ave\u021bi la dispozi\u021bie.<\/p>\n<p>Promovarea unei expozi\u021bii? \u00cencerca\u021bi s\u0103 reprezenta\u021bi stilul evenimentului dvs. prin utilizarea unor ilustra\u021bii unice care s\u0103 respecte tema.<\/p>\n<h3><strong>Utilizarea fotografiei<\/strong><\/h3>\n<p>Fotografiile ofer\u0103 o scurt\u0103tur\u0103 vizual\u0103 pentru a stabili starea de spirit a afi\u0219ului dvs. \u00eentr-o clip\u0103. Este adesea \u00eent\u00e2lnit\u0103 pe posterele de film sau pe reclamele pentru m\u0103rci de \u00eembr\u0103c\u0103minte \u0219i stil de via\u021b\u0103.<\/p>\n<p>Utilizarea fotografiei potrivite, cu un text adecvat \u0219i imprimat pe h\u00e2rtia corect\u0103, va avea ca rezultat un poster care va atrage aten\u021bia.<\/p>\n<p>Atunci c\u00e2nd folosi\u021bi o fotografie \u00een designul dumneavoastr\u0103, ad\u0103uga\u021bi doar textul esen\u021bial \u0219i reduce\u021bi la minimum alte elemente de design. Acest lucru permite fotografiei s\u0103 fie \u00een centrul aten\u021biei.<\/p>\n<h3><strong>Utilizarea textului<\/strong><\/h3>\n<p>Tonul, fontul \u0219i dimensiunea textului vor avea o mare influen\u021b\u0103 asupra designului afi\u0219ului dumneavoastr\u0103. Aceste elemente vor afecta aspectul, accesibilitatea \u0219i, \u00een cele din urm\u0103, succesul campaniei dumneavoastr\u0103.<\/p>\n<p>\u00cen primul r\u00e2nd, trebuie s\u0103 v\u0103 asigura\u021bi c\u0103 fontul dvs. este lizibil de la distan\u021b\u0103. Milioane de persoane din Regatul Unit se confrunt\u0103 cu probleme vizuale \u0219i cognitive, inclusiv dislexie, daltonism, deficien\u021be de vedere, demen\u021b\u0103 \u0219i dificult\u0103\u021bi de alfabetizare.<\/p>\n<p>Acest lucru \u00eenseamn\u0103 c\u0103 unele materiale scrise sunt mai pu\u021bin accesibile pentru ei.<\/p>\n<p>Asigura\u021bi-v\u0103 c\u0103 include\u021bi \u00eentregul public prin crearea de postere accesibile. Pute\u021bi afla mai multe despre <a href=\"https:\/\/www.solopress.com\/blog\/ro\/inspiratie-de-imprimare\/proiectarea-pentru-accesibilitate-cum-am-creat-sabloanele-aprobate-de-experti\/\"><strong>proiectarea pentru accesibilitate<\/strong><\/a> pe blogul nostru.<\/p>\n<p>\u00cen cele mai multe cazuri, num\u0103rul de cuvinte trebuie s\u0103 fie redus la minimum. Folosi\u021bi c\u00e2t mai pu\u021bin text posibil pentru a v\u0103 transmite mesajul \u0219i l\u0103sa\u021bi-l a\u0219a.<\/p>\n<p>De asemenea, \u021bine\u021bi cont de locurile \u00een care va fi afi\u0219at posterul dumneavoastr\u0103. Lua\u021bi \u00een considerare:<\/p>\n<ul>\n<li>Va fi v\u0103zut de aproape pe un panou de afi\u0219aj?<\/li>\n<li>La distan\u021b\u0103, pe peronul unui tren?<\/li>\n<\/ul>\n<p>Aceste considerente vor influen\u021ba num\u0103rul de cuvinte pe care \u00eel urm\u0103ri\u021bi.<\/p>\n<h3><strong>Utilizarea fonturilor<\/strong><\/h3>\n<p>Opta\u021bi pentru un font \u00eendr\u0103zne\u021b \u0219i de dimensiuni mari, pentru a atrage aten\u021bia la maximum asupra mesajului dumneavoastr\u0103. Prezenta\u021bi un titlu energic \u0219i include\u021bi toate detaliile importante despre evenimentul sau produsul dvs.<\/p>\n<p>Juca\u021bi-v\u0103 cu diferite fonturi pentru a vedea ce func\u021bioneaz\u0103. Un amestec de stiluri, de obicei din aceea\u0219i familie de fonturi, poate ajuta privitorul s\u0103 r\u0103m\u00e2n\u0103 mai mult timp cu ochii pe afi\u0219ul dumneavoastr\u0103. Dar mai mult de dou\u0103 sau trei fonturi diferite pot p\u0103rea dezordonate \u0219i amatorice\u0219ti.<\/p>\n<p>Caracterele sub\u021biri, cum ar fi cele cursive sau graffiti, pot fi foarte atr\u0103g\u0103toare din punct de vedere stilistic, dar vor face ca posterul dvs. s\u0103 fie mai pu\u021bin lizibil.<\/p>\n<p>Pentru o claritate absolut\u0103, fonturile sans serif sunt cele mai bune. Helvetica, de exemplu, este un font sans-serif at\u00e2t de iconic, modern \u0219i u\u0219or de citit, \u00eenc\u00e2t s-a f\u0103cut un film despre el.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-68902\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/07\/helvetica-poster.jpg\" alt=\"Helvetica Poster\" width=\"550\" height=\"812\" \/><\/p>\n<p>Dac\u0103 posterele de film sunt genul t\u0103u, consult\u0103 ghidul nostru cu cele mai <a href=\"https:\/\/www.solopress.com\/blog\/ro\/copywriting-tipografie\/fonturi-populare-folosite-in-posterele-de-film\/\"><strong>fonturi populare de afi\u0219 de film<\/strong><\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Software\"><strong>Care este cel mai bun software de design pentru postere?<\/strong><\/h2>\n<p>Exist\u0103 diverse programe care v\u0103 pot ajuta s\u0103 v\u0103 concepe\u021bi posterul, inclusiv suita de aplica\u021bii Adobe \u0219i Microsoft Publisher. Aceste instrumente de proiectare v\u0103 vor permite s\u0103 combina\u021bi textul, imaginile \u0219i ilustra\u021biile pentru a crea lucrarea dvs. artistic\u0103.<\/p>\n<h3><strong>\u0218abloane de afi\u0219e<\/strong><\/h3>\n<p>Ca punct de plecare, desc\u0103rca\u021bi fi\u0219ierul corespunz\u0103tor <a href=\"https:\/\/www.solopress.com\/blog\/ro\/free-artwork-templates\/afise\/\"><strong>\u0219ablon de poster<\/strong><\/a> de pe site-ul nostru web, pentru a v\u0103 ajuta s\u0103 v\u0103 proiecta\u021bi posterul conform specifica\u021biilor corecte, utiliz\u00e2nd software-ul ales de dumneavoastr\u0103.<\/p>\n<p>Fiecare \u0219ablon este disponibil \u00een urm\u0103toarele formate de fi\u0219ier:<\/p>\n<ul>\n<li>Photoshop<\/li>\n<li>Illustrator<\/li>\n<li>InDesign<\/li>\n<li>PDF<\/li>\n<\/ul>\n<h3><strong>Ce aplica\u021bie Adobe este cea mai bun\u0103 pentru postere?<\/strong><\/h3>\n<p>Acest lucru depinde de software-ul pe care v\u0103 sim\u021bi\u021bi cel mai bine s\u0103-l utiliza\u021bi. Fiecare dintre ele este specializat \u00eentr-un domeniu diferit al designului digital:<\/p>\n<ul>\n<li>Permite designerilor s\u0103 editeze imagini fotografice. De asemenea, v\u0103 poate ajuta s\u0103 \u00eencorpora\u021bi text \u0219i ilustra\u021bii \u00een designul afi\u0219ului.<\/li>\n<li>Dezvoltat special pentru a oferi arti\u0219tilor graficieni instrumentele necesare pentru a crea \u0219i manipula grafica vectorial\u0103 (ilustra\u021bii bazate pe linii \u0219i forme definite digital). Illustrator poate \u00eencorpora \u0219i alte imagini \u0219i text.<\/li>\n<li>Mai degrab\u0103 o aplica\u021bie de editare de birou. Aceasta permite designerilor s\u0103 pun\u0103 \u00een pagin\u0103 pagini cu blocuri de text \u0219i imagini. Este destinat\u0103 producerii de publica\u021bii cu mai multe pagini, dar poate fi util\u0103 \u0219i pentru realizarea unui poster, \u00een special atunci c\u00e2nd textul \u0219i imaginile sunt limitate la sec\u021biuni clar definite.<\/li>\n<\/ul>\n<h3><strong>Software gratuit de proiectare a afi\u0219elor<\/strong><\/h3>\n<p>Dac\u0103 nu ave\u021bi acces la niciunul dintre aceste programe, exist\u0103 alternative gratuite. De\u0219i nu este la fel de sofisticat sau de puternic ca Photoshop, GimpFX ofer\u0103 un set de caracteristici similare.<\/p>\n<p>\u0218i, cu o mul\u021bime de tutoriale video disponibile pe YouTube, a\u021bi putea crea afi\u0219e \u00een cel mai scurt timp, f\u0103r\u0103 costuri suplimentare.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Design\"><strong>Ce idei de design de poster a\u0219 putea folosi?<\/strong><\/h2>\n<p>Am acoperit principiile generale de proiectare a unui poster de impact \u00een articolul nostru despre <a href=\"https:\/\/www.solopress.com\/blog\/ro\/inspiratie-de-imprimare\/idei-de-design-de-afisare-care-sa-atraga-atentia\/\"><strong>modele de afi\u0219e care atrag aten\u021bia<\/strong><\/a>.<\/p>\n<p>\u00cen hub-ul blogului nostru, am explorat surse de inspira\u021bie dintr-o gam\u0103 \u00eentreag\u0103 de surse. Genuri de afi\u0219e la fel de diverse ca \u0219i acestea au fost prezentate la un moment dat:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/ro\/inspiratie-de-imprimare\/postere-de-joc-video-minunat-de-dylan-west\/\">Postere de jocuri video<\/a><\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/ro\/inspiratie-de-imprimare\/postere-incredibile-de-epoca-la-malul-marii\/\">Postere marine de epoc\u0103<\/a><\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/ro\/inspiratie-de-imprimare\/cocktail-minimalist-cocktail-bautura-postere\/\">Postere cu b\u0103uturi de cocktail<\/a><\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/ro\/design-de-arta\/desenele-afiselor-glastonbury-au-fost-revizuite\/\">Afi\u0219e pentru Festivalul Glastonbury<\/a><\/li>\n<\/ul>\n<p>Pentru mai mult\u0103 inspira\u021bie, arunca\u021bi o privire la modelele de afi\u0219e din propriul sector. Selecta\u021bi-le pe cele mai reu\u0219ite \u0219i vede\u021bi ce au \u00een comun.<\/p>\n<p>\u00cencerca\u021bi s\u0103 determina\u021bi care sunt elementele care func\u021bioneaz\u0103 cel mai bine \u0219i care sunt cele \u00een care v\u0103 pute\u021bi aduce propria originalitate.<\/p>\n<p>Pentru un set de instrumente mai general de idei \u0219i aplica\u021bii de design, arunca\u021bi o privire la lista noastr\u0103 rotund\u0103 de <a href=\"https:\/\/www.solopress.com\/blog\/ro\/design-de-arta\/resurse-utile-gratuite-pentru-designeri\/\"><strong>resurse utile gratuite pentru designeri<\/strong><\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Event\"><strong>Cum s\u0103 proiecta\u021bi un poster pentru un eveniment<\/strong><\/h2>\n<p>Indiferent de evenimentul pe care \u00eel organiza\u021bi, trebuie s\u0103 face\u021bi ca oamenii s\u0103 intre pe u\u0219\u0103. Afi\u0219ele sunt unul dintre principalele instrumente care v\u0103 ajut\u0103 s\u0103 realiza\u021bi acest lucru.<\/p>\n<p>Atunci c\u00e2nd concepe\u021bi un poster, trebuie s\u0103:<\/p>\n<ul>\n<li><strong>Capta\u021bi-le aten\u021bia. <\/strong>Un design original care \u00eei opre\u0219te pe oameni din drum.<\/li>\n<li><strong>Permite\u021bi-le s\u0103 participe.<\/strong> Informa\u021biile de care au nevoie pentru a ajunge la timp.<\/li>\n<\/ul>\n<p>Ceea ce face un poster de succes depinde de tipul de eveniment pe care \u00eel promova\u021bi. Ceea ce ar capta aten\u021bia unui spectator tipic de concert poate s\u0103 nu fie acela\u0219i lucru pentru cineva care dore\u0219te s\u0103 participe la o conferin\u021b\u0103 de afaceri.<\/p>\n<p>Echipa noastr\u0103 de design a numit acest poster Glastonbury un \"hit\", subliniind c\u0103 succesul designului s\u0103u se datoreaz\u0103 tipografiei mai mari \u0219i paletei de culori puternice.<\/p>\n<figure id=\"attachment_61331\" aria-describedby=\"caption-attachment-61331\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-61331\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/2003.jpg\" alt=\"2003 Glastonbury Poster\" width=\"640\" height=\"762\" \/><figcaption id=\"caption-attachment-61331\" class=\"wp-caption-text\">Sursa: https:\/\/www.glastonburyfestivals.co.uk\/<\/figcaption><\/figure>\n<h3><strong>Ce informa\u021bii trebuie incluse<\/strong><\/h3>\n<p>Afi\u0219ele evenimentului trebuie s\u0103 includ\u0103:<\/p>\n<ul>\n<li><strong>Data -<\/strong>\u00a0cititorul trebuie s\u0103 \u0219tie exact c\u00e2nd va avea loc evenimentul dumneavoastr\u0103.<\/li>\n<li><strong>Timp -<\/strong>\u00a0c\u00e2nd s\u0103 soseasc\u0103, c\u00e2nd se deschid u\u0219ile \u0219i c\u00e2nd \u00eencepe spectacolul principal.<\/li>\n<li><strong>Locul de desf\u0103\u0219urare -<\/strong>\u00a0dac\u0103 nu \u0219tiu unde te afli, cum pot participa?<\/li>\n<li><strong>Restric\u021bii de v\u00e2rst\u0103 -<\/strong> c\u00e2t de sup\u0103rat ai fi dac\u0103 nu ar fi inclus\u0103 \u0219i nu ai putea participa?<\/li>\n<\/ul>\n<p>\u00cencerca\u021bi s\u0103 nu cople\u0219i\u021bi cititorul cu informa\u021bii. \u00cen schimb,\u00a0<strong>s\u0103 fie c\u00e2t mai scurt posibil<\/strong>. Include\u021bi un link c\u0103tre site-ul dvs. web sau c\u0103tre re\u021belele de socializare, astfel \u00eenc\u00e2t oamenii s\u0103 poat\u0103 afla mai multe.<\/p>\n<h3><strong>Tip\u0103rirea de afi\u0219e \u00een mai multe versiuni<\/strong><\/h3>\n<p>Dac\u0103 evenimentul dvs. are loc la date diferite, sau se desf\u0103\u0219oar\u0103 \u00een diferite loca\u021bii, pute\u021bi profita de posterele Solopress \u00een mai multe versiuni. Acest lucru v\u0103 permite s\u0103 \u00eencorpora\u021bi mai multe seturi de detalii pe postere ca parte a aceleia\u0219i comenzi. Afla\u021bi mai multe despre <a href=\"https:\/\/www.solopress.com\/blog\/ro\/stiri-solopress\/toate-noile-optiuni-de-afisare-multi-versiune-solopress\/\"><strong>op\u021biuni de afi\u0219are multi-versiune<\/strong><\/a> aici.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Advertisement\"><strong>Cum se proiecteaz\u0103 un afi\u0219 publicitar?<\/strong><\/h2>\n<p>Anun\u021burile tip\u0103rite bine concepute r\u0103m\u00e2n \u00een aten\u021bia cititorilor, atrag noi clien\u021bi \u0219i aduc volume uria\u0219e de v\u00e2nz\u0103ri. G\u00e2ndi\u021bi-v\u0103 la emblematicele\u00a0<strong>Afi\u0219e Guinness \"tucan\u00a0<\/strong>sau Mo\u0219 Cr\u0103ciun Coca Cola.<\/p>\n<figure id=\"attachment_7177\" aria-describedby=\"caption-attachment-7177\" style=\"width: 482px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7177\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/03\/guinness-vintage-poster-solopress-design-printing-blog-toucan.jpg\" alt=\"Lovely Day For a Guinness poster retro\" width=\"482\" height=\"650\" \/><figcaption id=\"caption-attachment-7177\" class=\"wp-caption-text\">Sursa: Arhiva Guinness<\/figcaption><\/figure>\n<p>Asigura\u021bi-v\u0103 c\u0103 mesajul dumneavoastr\u0103 este clar \u0219i atractiv - <strong>oamenii ar trebui s\u0103 \u0219tie ce vinde\u021bi<\/strong>, \u0219i de ce au nevoie de ea. Elabora\u021bi sloganuri \u0219i texte scurte care transform\u0103 caracteristicile produsului dumneavoastr\u0103 \u00een beneficii legate de stilul de via\u021b\u0103 sau capteaz\u0103 imagina\u021bia cu jocuri de cuvinte inteligente.<\/p>\n<p>Include\u021bi un apel la ac\u021biune - ce dori\u021bi ca cineva s\u0103 fac\u0103 dup\u0103 ce v\u0103 vede anun\u021bul? Crea\u021bi o linie conving\u0103toare care\u00a0<strong>\u00eei inspir\u0103 s\u0103 ac\u021bioneze<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Sizes\"><strong>Care sunt diferitele modele \u0219i dimensiuni ale afi\u0219ului?<\/strong><\/h2>\n<p>Posterele sunt de toate formele \u0219i dimensiunile. Dar dimensiunile pe care le alege\u021bi vor avea un efect asupra:<\/p>\n<ul>\n<li>C\u00e2t de bine se implic\u0103 publicul dumneavoastr\u0103 \u00een poster.<\/li>\n<li>Cum este perceput.<\/li>\n<li>Dac\u0103 comunic\u0103 eficient \u00een spa\u021biul \u00een care este expus.<\/li>\n<\/ul>\n<h3><strong>Ar trebui ca posterul dvs. s\u0103 fie portret sau peisaj?<\/strong><\/h3>\n<p>Dac\u0103 anun\u021ba\u021bi un concert sau un eveniment unic, <strong>postere portret<\/strong> sunt alegerea tradi\u021bional\u0103. Acestea sunt ideale pentru a face accesibile cititorilor desenele cu mult text.<\/p>\n<p><strong>Postere de peisaj<\/strong> se potrivesc \u00een general modelelor bazate pe fotografie. Acestea au devenit un standard \u00een industrie pentru lucr\u0103ri de art\u0103 precum posterele de film.<\/p>\n<p>Alegerea peisajului sau a portretului nu va afecta modul \u00een care este produs\u0103 imprimarea sau costurile.<\/p>\n<p>Pentru ceva \u00een afara normei, posterele noastre de tip band\u0103 sunt \u00een stil portret, dar cu spa\u021biu suplimentar de lucru. Sunt disponibile \u00een format A3, A2 \u0219i A1.<\/p>\n<h3><strong>Aranjament con\u021binut<\/strong><\/h3>\n<p>Este important s\u0103 urma\u021bi o ierarhie a informa\u021biilor atunci c\u00e2nd proiecta\u021bi un poster. Scrie\u021bi fiecare element pe care trebuie s\u0103 \u00eel transmite\u021bi \u0219i apoi aranja\u021bi-le \u00eentr-o list\u0103 de sus \u00een jos, \u00een func\u021bie de prioritate.<\/p>\n<p>O list\u0103 tipic\u0103 ar ar\u0103ta astfel:<\/p>\n<ul>\n<li>Denumirea evenimentului\/produsului\/serviciului.<\/li>\n<li>Marca din spatele ei.<\/li>\n<li>O scurt\u0103 descriere\/titlu.<\/li>\n<li>Detalii suplimentare, cum ar fi ora, data, scorul sau statistica evalu\u0103rii.<\/li>\n<li>Loca\u021bie.<\/li>\n<li>Unde pute\u021bi afla mai multe informa\u021bii - num\u0103r de telefon, URL, cod QR.<\/li>\n<\/ul>\n<p>Nu uita\u021bi s\u0103 nu v\u0103 supra\u00eenc\u0103rca\u021bi afi\u0219ul cu informa\u021bii. \u00cencerca\u021bi s\u0103 \u00eel p\u0103stra\u021bi lizibil \u0219i accesibil tuturor.<\/p>\n<h3><strong>Ce dimensiuni de poster exist\u0103?<\/strong><\/h3>\n<p>Un poster poate fi de la o foaie mic\u0103 de format A4 p\u00e2n\u0103 la un afi\u0219aj de la podea la tavan. Dimensiunea care se potrive\u0219te cel mai bine m\u0103rcii \u0219i designului dvs. depinde de impactul pe care spera\u021bi s\u0103 \u00eel ob\u021bine\u021bi \u0219i de locul \u00een care va fi vizualizat.<\/p>\n<p>Dac\u0103 planifica\u021bi o loca\u021bie de interior pentru posterul dvs., cel mai bine este s\u0103 alege\u021bi o loca\u021bie mai <strong>dimensiune compact\u0103<\/strong> pentru a se potrivi cu spa\u021biul mai mic.<\/p>\n<p><strong>Postere mai mari<\/strong>, cum ar fi seria B, vor avea un impact mai mare asupra publicului doar prin m\u0103rimea lor. \u00cen plus, ave\u021bi o p\u00e2nz\u0103 mai mare pentru designul dumneavoastr\u0103.<\/p>\n<p>Iat\u0103 care sunt diferitele dimensiuni de poster disponibile la Solopress \u0219i pentru ce sunt utilizate \u00een mod obi\u0219nuit.<\/p>\n<h4><strong>Mai multe loca\u021bii<\/strong><\/h4>\n<p>Posterele mici sunt o modalitate rentabil\u0103 de promovare \u00een mai multe loca\u021bii. Aceste dimensiuni sunt perfecte pentru a fi afi\u0219ate \u00een \u0219i \u00een jurul comunit\u0103\u021bii:<\/p>\n<ul>\n<li><strong>A4 -\u00a0<\/strong>210 x 297 mm sau 3 x 11,7 inch<\/li>\n<li><strong>A3 -\u00a0<\/strong>297 x 420 mm sau 7 x 16,5 inch<\/li>\n<\/ul>\n<h4><strong>S\u0103 te faci remarcat<\/strong><\/h4>\n<p>Afi\u0219ele de dimensiuni medii au mai mult spa\u021biu pentru text \u0219i grafic\u0103 de dimensiuni mai mari, f\u0103r\u0103 a fi extravagante. Aceste dimensiuni pot ajuta ca promovarea dvs. s\u0103 fie remarcat\u0103:<\/p>\n<ul>\n<li><strong>A2 -\u00a0<\/strong>420 x 594 mm sau 16,5 x 23,4 inch<\/li>\n<li><strong>A1 -\u00a0<\/strong>594 x 841 mm sau 23,4 x 33,1 inch<\/li>\n<li><strong>A0 -\u00a0<\/strong>841 x 1189mm sau 1 x 46,8in<\/li>\n<\/ul>\n<h4><strong>Transmiterea multor informa\u021bii<\/strong><\/h4>\n<p>Afi\u0219ele mari cer aten\u021bie. Dimensiunile lor v\u0103 ofer\u0103 suficient spa\u021biu pentru a include toate detaliile despre evenimentul, promovarea sau produsul dumneavoastr\u0103:<\/p>\n<ul>\n<li><strong>B2 -\u00a0<\/strong>500 x 707 mm sau 19,7 x 27,8 inch<\/li>\n<li><strong>B1 -\u00a0<\/strong>707 x 1000 mm sau 8 x 39,4 inch<\/li>\n<li><strong>B0 -\u00a0<\/strong>1000 x 1414mm sau 39,4 x 55,7in<\/li>\n<\/ul>\n<h4><strong>Linia Solopress<\/strong><\/h4>\n<p>Iat\u0103 un ghid cuprinz\u0103tor al dimensiunilor de poster pe care le tip\u0103rim:<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"123\"><strong>Dimensiunea posterului<\/strong><\/td>\n<td width=\"123\"><strong>Dimensiuni<\/strong><\/td>\n<td width=\"356\"><strong>Utilizare<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"123\"><a href=\"https:\/\/www.solopress.com\/blog\/ro\/afise\/a4\/\">A4<\/a><\/td>\n<td width=\"123\">297 x 210 mm<\/td>\n<td width=\"356\">Perfect pentru u\u0219i \u0219i ferestre - sau pentru a dubla ca un flutura\u0219<\/td>\n<\/tr>\n<tr>\n<td width=\"123\"><a href=\"https:\/\/www.solopress.com\/blog\/ro\/afise\/a3\/\">A3<\/a><\/td>\n<td width=\"123\">420 x 297mm<\/td>\n<td width=\"356\">Excelent pe panourile de anun\u021buri sau \u00een spa\u021bii mai mici<\/td>\n<\/tr>\n<tr>\n<td width=\"123\"><a href=\"https:\/\/www.solopress.com\/blog\/ro\/afise\/a2\/\">A2<\/a><\/td>\n<td width=\"123\">594 x 420mm<\/td>\n<td width=\"356\">Face\u021bi un impact \u00een magazine, case \u0219i galerii<\/td>\n<\/tr>\n<tr>\n<td width=\"123\"><a href=\"https:\/\/www.solopress.com\/blog\/ro\/afise\/a1\/\">A1<\/a><\/td>\n<td width=\"123\">841 x 594mm<\/td>\n<td width=\"356\">Cea mai popular\u0103 dimensiune a noastr\u0103 - un poster clasic care atrage aten\u021bia<\/td>\n<\/tr>\n<tr>\n<td width=\"123\"><a href=\"https:\/\/www.solopress.com\/blog\/ro\/afise\/a0\/\">A0<\/a><\/td>\n<td width=\"123\">1189 x 841mm<\/td>\n<td width=\"356\">Un poster de mari dimensiuni care face o impresie mare<\/td>\n<\/tr>\n<tr>\n<td width=\"123\"><a href=\"https:\/\/www.solopress.com\/blog\/ro\/afise\/a3-strip\/\">A3<\/a><\/td>\n<td width=\"123\">594 x 210 mm<\/td>\n<td width=\"356\">Perfect pentru afi\u0219area pe coloane \u00een jurul magazinelor<\/td>\n<\/tr>\n<tr>\n<td width=\"123\"><a href=\"https:\/\/www.solopress.com\/blog\/ro\/afise\/a2-strip\/\">A2<\/a><\/td>\n<td width=\"123\">841 x 297mm<\/td>\n<td width=\"356\">O form\u0103 izbitoare - un banner portret minunat<\/td>\n<\/tr>\n<tr>\n<td width=\"123\"><a href=\"https:\/\/www.solopress.com\/blog\/ro\/afise\/a1-strip\/\">A1<\/a><\/td>\n<td width=\"123\">1189 x 420mm<\/td>\n<td width=\"356\">O scar\u0103 ideal\u0103 pentru a portretiza oameni \u0219i personaje<\/td>\n<\/tr>\n<tr>\n<td width=\"123\"><a href=\"https:\/\/www.solopress.com\/blog\/ro\/afise\/b2\/\">B2<\/a><\/td>\n<td width=\"123\">707 x 500mm<\/td>\n<td width=\"356\">Func\u021bioneaz\u0103 cu brio \u00een Windows<\/td>\n<\/tr>\n<tr>\n<td width=\"123\"><a href=\"https:\/\/www.solopress.com\/blog\/ro\/afise\/b1\/\">B1<\/a><\/td>\n<td width=\"123\">1000 x 707mm<\/td>\n<td width=\"356\">Poate comunica la distan\u021be mari<\/td>\n<\/tr>\n<tr>\n<td width=\"123\"><a href=\"https:\/\/www.solopress.com\/blog\/ro\/afise\/b0\/\">B0<\/a><\/td>\n<td width=\"123\">1400 x 1000mm<\/td>\n<td width=\"356\">Afi\u0219e teatrale supradimensionate cu factor \"wow<\/td>\n<\/tr>\n<tr>\n<td width=\"123\"><a href=\"https:\/\/www.solopress.com\/blog\/ro\/afise\/20x30\/\">20 X 30<\/a><\/td>\n<td width=\"123\">508 x 762mm<\/td>\n<td width=\"356\">O m\u0103rime la \u00eendem\u00e2n\u0103 \u00eentre A2 \u0219i A1<\/td>\n<\/tr>\n<tr>\n<td width=\"123\"><a href=\"https:\/\/www.solopress.com\/blog\/ro\/afise\/30x40\/\">30 X 40<\/a><\/td>\n<td width=\"123\">762 x 1016mm<\/td>\n<td width=\"356\">Peisajul clasic, \u00een m\u0103rime de poster cinematografic<\/td>\n<\/tr>\n<tr>\n<td width=\"123\"><a href=\"https:\/\/www.solopress.com\/blog\/ro\/afise\/40x60\/\">40 X 60<\/a><\/td>\n<td width=\"123\">1016 x 1524mm<\/td>\n<td width=\"356\">Un afi\u0219 popular de mari dimensiuni pentru ferestre<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Dac\u0103 ave\u021bi nevoie de un poster \u00eentr-o dimensiune non-standard, <a href=\"https:\/\/www.solopress.com\/blog\/ro\/contact-us\/\"><strong>contacta\u021bi-ne<\/strong><\/a> \u0219i vom face tot posibilul pentru a v\u0103 satisface nevoile. Pentru mai multe informa\u021bii despre dimensiunile afi\u0219elor, inclusiv dimensiunile nemetrice, pute\u021bi consulta pagina noastr\u0103 de internet <a href=\"https:\/\/www.solopress.com\/blog\/ro\/tutoriale\/dimensiunile-afiselor-un-ghid-complet-al-dimensiunilor-afiselor\/\"><strong>ghid complet de m\u0103rime a posterului<\/strong><\/a>.<\/p>\n<p>Dup\u0103 ce a\u021bi stabilit dimensiunea, pute\u021bi desc\u0103rca un <a href=\"https:\/\/www.solopress.com\/blog\/ro\/free-artwork-templates\/afise\/\"><strong>\u0219ablon de poster<\/strong><\/a> pentru a ajuta lucrarea dvs. s\u0103 se potriveasc\u0103 la dimensiunea posterului.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Paper\"><strong>Ce tipuri de h\u00e2rtie pot fi folosite pentru postere?<\/strong><\/h2>\n<p>Alegerea h\u00e2rtiei poate spune multe despre ceea ce promova\u021bi. Cheia este s\u0103 v\u0103 potrivi\u021bi tipul de h\u00e2rtie la subiect, nu doar la buget.<\/p>\n<p>C\u00e2nd vorbim despre tipuri de h\u00e2rtie, ne referim la o combina\u021bie de trei lucruri:<\/p>\n<ul>\n<li><strong>Stoc<\/strong> <strong>- <\/strong>materialul din care este confec\u021bionat\u0103 h\u00e2rtia de poster.<\/li>\n<li><strong>Finisaj -<\/strong> un strat sau un lac aplicat pe suprafa\u021b\u0103 pentru a da textur\u0103 \u0219i durabilitate.<\/li>\n<li><strong>Greutate -<\/strong> grosimea h\u00e2rtiei, m\u0103surat\u0103 de obicei \u00een grame pe metru p\u0103trat (g\/m2).<\/li>\n<\/ul>\n<h3><strong>Care sunt cele mai bune tipuri de h\u00e2rtie \u0219i finisaje pentru postere?<\/strong><\/h3>\n<p>Avem postere \u00eentr-o gam\u0103 larg\u0103 de stocuri \u0219i finisaje, fiecare cu propriile utiliz\u0103ri \u0219i beneficii.<\/p>\n<h4><strong>Gloss<\/strong><\/h4>\n<p>Premium, <strong>suprafa\u021b\u0103 de \u00eenalt\u0103 str\u0103lucire<\/strong> care exprim\u0103 calitate \u0219i lux. De asemenea, luciul protejeaz\u0103 materialul de h\u00e2rtie \u0219i confer\u0103 <strong>durabilitate<\/strong> la posterul dumneavoastr\u0103.<\/p>\n<p>Cu toate acestea, acest finisaj poate reflecta lumina, provoc\u00e2nd str\u0103lucirea. Lua\u021bi \u00een considerare condi\u021biile \u00een care va fi expus posterul dumneavoastr\u0103.<\/p>\n<p>\u00cen contextul potrivit, atractivitatea vizual\u0103 a unui poster cu finisaj lucios poate fi cu adev\u0103rat impresionant\u0103.<\/p>\n<h4><strong>Bond<\/strong><\/h4>\n<p>H\u00e2rtia Bond este <strong>rentabil\u0103<\/strong> \u0219i <strong>ecologic,<\/strong> f\u0103r\u0103 a face compromisuri \u00een ceea ce prive\u0219te calitatea. Finisajul este, de asemenea, mai pu\u021bin reflectorizant dec\u00e2t cel lucios.<\/p>\n<p>Bond este o h\u00e2rtie standard \u00een industrie. Acest lucru \u00eenseamn\u0103 c\u0103 ve\u021bi avea la dispozi\u021bie o gam\u0103 complet\u0103 de dimensiuni clasice de afi\u0219e, \u00eentr-o gam\u0103 de grosimi.<\/p>\n<h4><strong>Day-Glo<\/strong><\/h4>\n<p>O alegere popular\u0103 pentru <strong>afi\u0219aje exterioare<\/strong>. Dac\u0103 dori\u021bi s\u0103 promova\u021bi un eveniment sau un produs, imprimarea de afi\u0219e Day-glo poate injecta o doz\u0103 de entuziasm.<\/p>\n<p>Verdele, portocaliul, rozul sau galbenul fluorescent ofer\u0103 fundalul unui <strong>mesaj de neratat<\/strong>.<\/p>\n<p>Totu\u0219i, nu este pentru cei slabi de inim\u0103 \u0219i ar fi bine s\u0103 v\u0103 g\u00e2ndi\u021bi de dou\u0103 ori \u00eenainte de a folosi Day-glo pentru produse de lux de \u00eenalt\u0103 calitate.<\/p>\n<p>Consulta\u021bi blogul nostru pentru a afla <a href=\"https:\/\/www.solopress.com\/blog\/ro\/tutoriale\/tutorial-photoshop-cum-sa-proiectezi-un-poster-de-zi-glo\/\"><strong>cum s\u0103 proiecta\u021bi un afi\u0219 de zi-glo<\/strong><\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Weight\"><strong>Care este cea mai bun\u0103 greutate de h\u00e2rtie pentru postere?<\/strong><\/h2>\n<p>Cantit\u0103\u021bile de h\u00e2rtie pentru postere variaz\u0103 de obicei \u00eentre 130 \u0219i 350 g\/m2. Recomand\u0103m un <strong>170gsm<\/strong> pentru cele mai multe dimensiuni de poster, deoarece este o h\u00e2rtie mai groas\u0103, suficient de rezistent\u0103 pentru utilizarea \u00een exterior.<\/p>\n<p>Dac\u0103 ave\u021bi nevoie de <a href=\"https:\/\/www.solopress.com\/blog\/ro\/light-boxes\/\"><strong>postere cu cutie de lumin\u0103<\/strong><\/a>, oferim un stoc de h\u00e2rtie dedicat \u00een acest scop.<\/p>\n<p>Greutatea h\u00e2rtiei poate fi, de asemenea, influen\u021bat\u0103 de finisajul ales. De exemplu, h\u00e2rtia bond este deja considerat\u0103 rezistent\u0103 \u0219i durabil\u0103, a\u0219a c\u0103 s-ar putea s\u0103 nu ave\u021bi nevoie de o grosime suplimentar\u0103. H\u00e2rtia de m\u0103tase ofer\u0103 un finisaj catifelat \u0219i neted, care beneficiaz\u0103 de un suport mai greu.<\/p>\n<p>Alege\u021bi finisajul \u0219i greutatea potrivite cu ajutorul\u00a0<a href=\"https:\/\/www.solopress.com\/blog\/ro\/inspiratie-de-imprimare\/alegerea-hartiei-potrivite-un-ghid-al-tipurilor-de-hartie\/\"><strong>ghid pentru tipurile de h\u00e2rtie<\/strong><\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Distribute\"><strong>Cum se distribuie posterele<\/strong><\/h2>\n<p>Lua\u021bi \u00een considerare modul \u00een care inten\u021biona\u021bi s\u0103 distribui\u021bi \u0219i s\u0103 expune\u021bi posterele \u00eenainte de a \u00eencepe s\u0103 le concepe\u021bi, deoarece acest lucru v\u0103 poate afecta procesul decizional.<\/p>\n<h3><strong>Op\u021biuni la fa\u021ba locului<\/strong><\/h3>\n<p>Dac\u0103 afacerea dvs. este deschis\u0103 publicului, pute\u021bi comunica cu publicul dvs. la fa\u021ba locului. Folosi\u021bi-v\u0103 ferestrele pentru a \u00eencuraja vizitatorii. Apoi, atunci c\u00e2nd ace\u0219tia v\u0103 viziteaz\u0103, capta\u021bi-le aten\u021bia cu afi\u0219e afi\u0219ate pe pere\u021bi, coloane, u\u0219i \u0219i tejghele.<\/p>\n<h3><strong>Postere \u00een afara locului - at\u00e2t \u00een interior c\u00e2t \u0219i \u00een exterior<\/strong><\/h3>\n<p>Plasa\u021bi-v\u0103 posterele \u00een locuri cu trafic pietonal intens, \u00een locuri cu trafic rutier intens sau \u00een locuri \u00een care este posibil s\u0103 se adune publicul dumneavoastr\u0103. Identifica\u021bi loca\u021biile care v\u0103 convin \u0219i explora\u021bi op\u021biunile de afi\u0219are.<\/p>\n<p>Dac\u0103 face\u021bi parte dintr-un centru comercial, \u00eentreba\u021bi-v\u0103:<\/p>\n<ul>\n<li>Ce ofer\u0103 managementul centrului?<\/li>\n<li>Exist\u0103 locuri de afi\u0219are \u00een jurul ora\u0219ului t\u0103u?<\/li>\n<\/ul>\n<p>Face\u021bi c\u00e2teva cercet\u0103ri pentru a afla dac\u0103 acestea sunt administrate de consiliu sau private.<\/p>\n<p>Nu uita\u021bi c\u0103 afi\u0219area de afi\u0219e promo\u021bionale f\u0103r\u0103 permisiune (flyposting) este ilegal\u0103. \u00cen Anglia \u0219i \u021aara Galilor, pute\u021bi primi o amend\u0103 de 80 de lire sterline, o notificare de sanc\u021biune fix\u0103 sau o \u00eenf\u0103\u021bi\u0219are \u00een fa\u021ba unui magistrat, precum \u0219i costurile de \u00eendep\u0103rtare a afi\u0219elor.<\/p>\n<p>Dac\u0103 ave\u021bi ambi\u021bii de anvergur\u0103 pentru campania dvs. de afi\u0219aj - \u0219i un buget pe m\u0103sur\u0103 - pute\u021bi apela la o agen\u021bie care s\u0103 se ocupe de reclamele dvs. exterioare. Aceasta v\u0103 va ajuta s\u0103 v\u0103 r\u0103sp\u00e2ndi\u021bi mesajul pe panourile publicitare, \u00een mijloacele de transport \u00een comun \u0219i nu numai.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Acum c\u0103 ave\u021bi la dispozi\u021bie aceste sfaturi \u0219i trucuri, posterul dvs. ar putea s\u0103 v\u0103 fac\u0103 s\u0103 \u00eentoarce\u021bi capetele \u00een cel mai scurt timp.<\/strong><\/p>\n<p><strong>Cu termene de execu\u021bie rapide \u0219i livrare standard gratuit\u0103 \u00een Marea Britanie, <a href=\"https:\/\/www.solopress.com\/blog\/ro\/afise\/\">afi\u0219e tip\u0103rite<\/a> cu Solopress ast\u0103zi.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Pagini conexe<\/b><\/h2>\n<div class=\"grid__item one-whole\">\n<div class=\"blog-section\">\n<div class=\"blog-section__content\">\n<div class=\"blog-section__single\">\n<div class=\"blog-section__single--image\"><a href=\"https:\/\/www.solopress.com\/blog\/ro\/afise\/\"><img decoding=\"async\" src=\"https:\/\/www.solopress.com\/thumbnails\/0\/37618.1303.jpg\" \/> <\/a><\/div>\n<div class=\"blog-section__single--content\">\n<h3><a href=\"https:\/\/www.solopress.com\/blog\/ro\/afise\/\">Tip\u0103rire de afi\u0219e<\/a><\/h3>\n<p>Sunte\u021bi gata s\u0103 imprima\u021bi? Consulta\u021bi gama noastr\u0103 extins\u0103 de diferite tipuri de h\u00e2rtie, finisaje, forme \u0219i dimensiuni.<\/p>\n<\/div>\n<\/div>\n<div class=\"blog-section__single\">\n<div class=\"blog-section__single--image\"><a href=\"https:\/\/www.solopress.com\/blog\/ro\/free-artwork-templates\/afise\/\"><img decoding=\"async\" src=\"https:\/\/www.solopress.com\/thumbnails\/0\/37628.1303.jpg\" \/><\/a><\/div>\n<div class=\"blog-section__single--content\">\n<h3><a href=\"https:\/\/www.solopress.com\/blog\/ro\/free-artwork-templates\/afise\/\">\u0218abloane de afi\u0219e<\/a><\/h3>\n<p>Desc\u0103rca\u021bi gratuit \u0219abloane goale, gata s\u0103 fie editate \u00een InDesign, Illustrator sau Photoshop.<\/p>\n<\/div>\n<\/div>\n<div class=\"blog-section__single\">\n<div class=\"blog-section__single--image\"><a href=\"https:\/\/www.solopress.com\/blog\/ro\/tutoriale\/dimensiunile-afiselor-un-ghid-complet-al-dimensiunilor-afiselor\/\"><img decoding=\"async\" src=\"https:\/\/www.solopress.com\/thumbnails\/0\/37622.1303.jpg\" \/> <\/a><\/div>\n<div class=\"blog-section__single--content\">\n<h3><a href=\"https:\/\/www.solopress.com\/blog\/ro\/tutoriale\/dimensiunile-afiselor-un-ghid-complet-al-dimensiunilor-afiselor\/\">Ghidul dimensiunilor afi\u0219ului<\/a><\/h3>\n<p>Citi\u021bi ghidul nostru despre dimensiunile posterelor pentru a descoperi diferitele tipuri disponibile \u0219i pentru a g\u0103si cea mai bun\u0103 potrivire pentru dumneavoastr\u0103.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Posters are the original printed marketing tool. They\u2019re used to advertise events, products and services, using striking pictures, graphics and text. Some of the most iconic pieces of design within pop culture are found on posters. Obama\u2019s \u2018Hope\u2019 design, the US\u2019s \u2018We Can Do It!\u2019 wartime artwork and the Jaws movie poster \u2013 to name [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":68872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[805],"class_list":{"0":"post-68860","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-posters"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Ultimate Guide To Posters | Solopress UK<\/title>\n<meta name=\"description\" content=\"Learn everything you need to know about Poster design, ideas, paper types and distribution in the Solopress ultimate guide to Posters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/inspiratie-de-imprimare\/ghidul-suprem-pentru-postere\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Guide To Posters | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Learn everything you need to know about Poster design, ideas, paper types and distribution in the Solopress ultimate guide to Posters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/ro\/inspiratie-de-imprimare\/ghidul-suprem-pentru-postere\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-27T11:48:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-13T20:15:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/07\/ultimate-guide-to-posters.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minute\" \/>\n<script type=\"application\/ld+json\" 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