{"id":69250,"date":"2020-08-27T18:01:31","date_gmt":"2020-08-27T17:01:31","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=69250"},"modified":"2023-05-11T18:52:31","modified_gmt":"2023-05-11T17:52:31","slug":"ghidul-suprem-al-publicitatii-exterioare","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/the-ultimate-guide-to-outdoor-advertising\/","title":{"rendered":"Ghidul suprem al publicit\u0103\u021bii exterioare"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>De fiecare dat\u0103 c\u00e2nd v\u0103 plimba\u021bi prin ora\u0219, merge\u021bi la serviciu sau trece\u021bi pe l\u00e2ng\u0103 un magazin, ve\u021bi observa aproape \u00eentotdeauna o form\u0103 de publicitate exterioar\u0103.<\/p>\n<p>Nu ve\u021bi vedea doar panouri publicitare uria\u0219e \u0219i bannere pe schele. Reclamele la scar\u0103 mai mic\u0103, cum ar fi panourile de semnalizare, bannerele de vinil \u0219i steagurile imprimate, sunt folosite \u00een fiecare zi de \u00eentreprinderi pentru a-\u0219i face reclam\u0103 m\u0103rcii.<\/p>\n<p>Marketingul extern poate fi o modalitate fantastic\u0103 de a atrage aten\u021bia poten\u021bialilor clien\u021bi \u0219i de a ajunge la persoanele potrivite.<\/p>\n<p>Cu ajutorul acestui ghid, ve\u021bi afla mai multe despre diferitele tipuri de materiale publicitare disponibile \u0219i despre cum le pute\u021bi utiliza \u00een mod creativ \u00een beneficiul m\u0103rcii dumneavoastr\u0103.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Ce con\u021bine acest articol?<\/strong><\/h2>\n<ul>\n<li><a href=\"#WhatIs\" rel=\"nofollow\">Ce este publicitatea exterioar\u0103?<\/a><\/li>\n<li><a href=\"#Important\" rel=\"nofollow\">De ce este important\u0103 publicitatea exterioar\u0103?<\/a><\/li>\n<li><a href=\"#Effective\" rel=\"nofollow\">Ce idei pot face ca publicitatea mea exterioar\u0103 s\u0103 fie eficient\u0103?<\/a><\/li>\n<li><a href=\"#Regulations\" rel=\"nofollow\">Care sunt diferitele reglement\u0103ri privind publicitatea exterioar\u0103?<\/a><\/li>\n<li><a href=\"#Products\" rel=\"nofollow\">Ce produse de publicitate exterioar\u0103 pot folosi?<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"WhatIs\"><strong>Ce este publicitatea exterioar\u0103?<\/strong><\/h2>\n<p>Publicitatea exterioar\u0103 reprezint\u0103 orice promo\u021bii care sunt afi\u0219ate \u00een exterior \u0219i care ajung la posibilii clien\u021bi care trec pe l\u00e2ng\u0103 ele. \u00cen mod normal, acestea sunt afi\u0219ate pe pere\u021bii cl\u0103dirilor, pe ferestre, pe mobilierul stradal, pe mijloacele de transport \u00een comun \u0219i ca reclame independente.<\/p>\n<p>Acestea sunt concepute pentru a atrage aten\u021bia celor care trec pe l\u00e2ng\u0103 ele \u0219i pot fi folosite pentru a face publicitate la promo\u021biile magazinelor, evenimente, informa\u021bii despre afaceri, cum ar fi orele de deschidere \u0219i lansarea de noi produse.<\/p>\n<p>Printre exemplele notabile se num\u0103r\u0103 panourile publicitare, autocolantele, semnele, bannerele \u0219i multe altele.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Important\"><strong>De ce este important\u0103 publicitatea exterioar\u0103?<\/strong><\/h2>\n<p>Publicitatea exterioar\u0103 poate fi o arm\u0103 nepre\u021buit\u0103 \u00een arsenalul dumneavoastr\u0103 de marketing.<\/p>\n<p>V\u0103 poate ajuta s\u0103 ajunge\u021bi la acel important trafic pietonal care trece zilnic prin centrele ora\u0219elor \u0219i municipiilor. Plasarea de reclame \u00een locuri unde exist\u0103 o mul\u021bime de oameni v\u0103 permite s\u0103 viza\u021bi un public mai larg - ceea ce \u00eenseamn\u0103 mai mul\u021bi clien\u021bi poten\u021biali.<\/p>\n<p>Produc\u021bia de reclame exterioare poate, de asemenea, completa celelalte metode de marketing, fie c\u0103 este vorba de reclame tip\u0103rite <a href=\"https:\/\/www.solopress.com\/blog\/ro\/afise\/\">afi\u0219e<\/a>, <a href=\"https:\/\/www.solopress.com\/blog\/ro\/pliante-pliante\/\">flutura\u0219i<\/a> sau <a href=\"https:\/\/www.solopress.com\/blog\/ro\/brosuri-brosuri\/\">bro\u0219uri<\/a>. Atunci c\u00e2nd le folosi\u021bi \u00eempreun\u0103, pute\u021bi s\u0103 v\u0103 apropia\u021bi de un num\u0103r maxim de clien\u021bi poten\u021biali pentru afacerea dumneavoastr\u0103.<\/p>\n<h3><strong>C\u00e2t de eficient\u0103 este publicitatea exterioar\u0103?<\/strong><\/h3>\n<p>A <a href=\"https:\/\/www.lamar.com\/howtoadvertise\/Research\/~\/media\/0DBE9E668BD143C99CEE47A53F050B4B.ashx\" target=\"_blank\" rel=\"noopener noreferrer\">Studiu Nielsen<\/a> privind reclamele exterioare, \u00een special posterele, a constatat c\u0103 51% dintre responden\u021bi au observat o reclam\u0103 \u00een ultima lun\u0103 - 38% \u00een ultima s\u0103pt\u0103m\u00e2n\u0103.<\/p>\n<p>\u0218i mai impresionant este faptul c\u0103 47% dintre cei intervieva\u021bi au reu\u0219it s\u0103 \u00ee\u0219i aminteasc\u0103 un anun\u021b pe care l-au v\u0103zut.<\/p>\n<p>Acest tip de cifre poate fi vital pentru compania dumneavoastr\u0103, \u00een special dac\u0103 v\u0103 plasa\u021bi promo\u021bia pe o strad\u0103 aglomerat\u0103, pe unde mul\u021bi trec zilnic. Ve\u021bi avea o probabilitate mult mai mare ca oamenii nu doar s\u0103 v\u0103 vad\u0103 anun\u021bul, ci \u0219i s\u0103 re\u021bin\u0103 mesajul \u0219i, eventual, s\u0103 fac\u0103 afaceri cu dvs. \u00een viitor.<\/p>\n<h3><strong>Exist\u0103 dezavantaje ale publicit\u0103\u021bii exterioare?<\/strong><\/h3>\n<p>De\u0219i am putea spune c\u0103 avantajele dep\u0103\u0219esc dezavantajele, este important s\u0103 cunoa\u0219tem limitele publicit\u0103\u021bii \u00een aer liber.<\/p>\n<p>\u00cen general, oamenii vor vedea anun\u021burile dvs. \u00een timp ce sunt \u00een mi\u0219care, ceea ce \u00eenseamn\u0103 c\u0103 trebuie s\u0103 v\u0103 p\u0103stra\u021bi mesajul scurt pentru a-i atrage c\u00e2t mai mult timp. Exist\u0103, de asemenea, riscul unei acoperiri risipite, ceea ce \u00eenseamn\u0103 c\u0103 nu to\u021bi cei care trec pe l\u00e2ng\u0103 bannerul dvs. publicitar \u00een aer liber vor face parte din pia\u021ba dvs. \u021bint\u0103.<\/p>\n<p>\u00cen plus, anun\u021bul dvs. este fixat \u00eentr-un singur spa\u021biu, a\u0219a c\u0103 trebuie s\u0103 alege\u021bi loca\u021bia corect\u0103 pentru a-l afi\u0219a, altfel risca\u021bi s\u0103 ajunge\u021bi la un num\u0103r mai mic de persoane dec\u00e2t v-a\u021bi propus ini\u021bial.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Effective\"><strong>Cum pot face ca publicitatea mea exterioar\u0103 s\u0103 fie eficient\u0103?<\/strong><\/h2>\n<p>Atunci c\u00e2nd face\u021bi publicitate \u00een aer liber, trebuie s\u0103 v\u0103 asigura\u021bi c\u0103 designul dvs. este c\u00e2t mai atr\u0103g\u0103tor pentru a atrage aten\u021bia celor care trec pe jos sau c\u0103l\u0103toresc. Desigur, acest lucru depinde de ceea ce promova\u021bi.<\/p>\n<p>Ca regul\u0103, \u00eencerca\u021bi s\u0103 respecta\u021bi aceste principii de proiectare:<\/p>\n<ul>\n<li><strong>G\u00e2ndi\u021bi \u00een afara cutiei - <\/strong>\u00een 2006, <a href=\"https:\/\/adage.com\/creativity\/work\/sundial-billboard\/6287\" target=\"_blank\" rel=\"noopener noreferrer\">Panou publicitar cu cadran solar McDonalds<\/a> a \u00eentors capete indic\u00e2nd ce mas\u0103 s\u0103 ia la ce or\u0103. Acesta este doar un exemplu de publicitate exterioar\u0103 care arat\u0103 cum g\u00e2ndirea alternativ\u0103 poate crea o reclam\u0103 memorabil\u0103.<\/li>\n<li><strong>Adapta\u021bi-v\u0103 designul la promovarea dumneavoastr\u0103 - <\/strong>dac\u0103 anun\u021ba\u021bi orele de deschidere, clien\u021bii dvs. vor ca aceste informa\u021bii s\u0103 fie prezentate \u00een mod clar \u0219i simplu. Dac\u0103 este vorba de o v\u00e2nzare sau de lansarea unui produs, atunci ar putea fi nevoie de ceva mai extravagant.<\/li>\n<li><strong>Asigura\u021bi-v\u0103 c\u0103 iese \u00een eviden\u021b\u0103 - <\/strong>b\u0103nci de marc\u0103, reclame pentru autobuze, bannere supradimensionate pe schele - toate au un lucru \u00een comun, sunt instantaneu recognoscibile. Oricare ar fi ideea dvs. de publicitate exterioar\u0103, este esen\u021bial s\u0103 atrage\u021bi privirile asupra ei, a\u0219a c\u0103 \u021bine\u021bi cont \u00eentotdeauna de acest fapt atunci c\u00e2nd proiecta\u021bi.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"Regulations\"><strong>Care sunt diferitele reglement\u0103ri privind publicitatea exterioar\u0103?<\/strong><\/h2>\n<p>\u00cenainte de a v\u0103 expune publicitatea \u00een public, este important s\u0103 \u0219ti\u021bi unde \u0219i ce pute\u021bi \u0219i ce nu pute\u021bi afi\u0219a.<\/p>\n<p>Guvernul britanic are orient\u0103ri stricte \u00een acest sens \u0219i a publicat un <a href=\"https:\/\/www.gov.uk\/government\/publications\/outdoor-advertisements-and-signs-a-guide-for-advertisers\" target=\"_blank\" rel=\"noopener noreferrer\">ghidul publicit\u0103\u021bii exterioare<\/a>. \u00cen cadrul acestui ghid, sunt definite elementele care sunt clasificate ca fiind reclame, inclusiv:<\/p>\n<ul>\n<li>Afi\u0219e \u0219i anun\u021buri<\/li>\n<li>Pl\u0103cu\u021be \u0219i panouri de semnalizare<\/li>\n<li>Reclame cu steaguri<\/li>\n<li>Semne de orientare<\/li>\n<li>Tablouri de agen\u021bii imobiliare<\/li>\n<li>Afi\u0219aje de pre\u021b<\/li>\n<\/ul>\n<p>\u00cen func\u021bie de locul \u00een care v\u0103 expune\u021bi reclama, este posibil s\u0103 ave\u021bi nevoie de permisiunea autorit\u0103\u021bilor competente.<\/p>\n<p>\u00cen general, va trebui s\u0103 respecta\u021bi cinci \"condi\u021bii standard\" atunci c\u00e2nd afi\u0219a\u021bi un anun\u021b \u00een aer liber. Acestea trebuie s\u0103 fie:<\/p>\n<ol>\n<li>A fost p\u0103strat curat \u0219i ordonat.<\/li>\n<li>Men\u021binute \u00een condi\u021bii de siguran\u021b\u0103.<\/li>\n<li>Afi\u0219ate cu permisiunea proprietarului unui site pe care se afl\u0103.<\/li>\n<li>S\u0103 nu ascund\u0103 \u0219i semnele legate de transport (rutier, feroviar etc.).<\/li>\n<li>Eliminat cu grij\u0103 dac\u0103 autoritatea de planificare solicit\u0103 acest lucru.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2 id=\"Products\"><strong>Ce produse de publicitate exterioar\u0103 pot folosi?<\/strong><\/h2>\n<h3><strong>Autocolante de perete<\/strong><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/ro\/wall-stickers\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-69292 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/08\/wall-stickers.jpeg\" alt=\"Autocolante de perete\" width=\"354\" height=\"325\" \/><\/a><\/p>\n<h4><strong>Ce sunt autocolantele de perete?<\/strong><\/h4>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/ro\/wall-stickers\/\">Autocolante de perete<\/a> sunt autocolante care pot fi plasate pe pere\u021bii unui magazin, cafenea, bar sau restaurant - at\u00e2t \u00een exterior, c\u00e2t \u0219i \u00een interior.<\/p>\n<p>Acestea pot fi lipite de perete \u00een dou\u0103 moduri:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/ro\/wall-stickers\/clings\/\"><strong>Static perete Clings<\/strong><\/a><strong> - <\/strong>folosind energia static\u0103, autocolantul se lipe\u0219te de perete - fiind u\u0219or de \u00eendep\u0103rtat atunci c\u00e2nd nu mai este necesar.<\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/ro\/wall-stickers\/vinyl\/\"><strong>Vinil adeziv de perete<\/strong><\/a><strong> - <\/strong>Autocolantele de perete Solopress folosesc o tehnologie adeziv\u0103 unic\u0103 care nu las\u0103 reziduuri \u00een urm\u0103 atunci c\u00e2nd autocolantul este mutat.<\/li>\n<\/ul>\n<h4><strong>De ce s\u0103 folosi\u021bi autocolante de perete?<\/strong><\/h4>\n<p>Acestea pot fi personalizate cu un design imprimat care s\u0103 se potriveasc\u0103 promov\u0103rii dvs. \u0219i pot fi utilizate pe o gam\u0103 larg\u0103 de suprafe\u021be. Acestea includ plastic, c\u0103r\u0103mid\u0103, metal, beton \u0219i multe altele.<\/p>\n<p>Ambele tipuri de autocolante sunt u\u0219or de aplicat, de lung\u0103 durat\u0103 \u0219i u\u0219or de \u00eendep\u0103rtat. Acest lucru \u00eenseamn\u0103 c\u0103 v\u0103 pute\u021bi repozi\u021biona autocolantele de perete de mai multe ori, dac\u0103 sim\u021bi\u021bi c\u0103 vor func\u021biona mai bine \u00eentr-un alt loc.<\/p>\n<h4><strong>Autocolantele de perete deterioreaz\u0103 pere\u021bii?<\/strong><\/h4>\n<p>Nu. Datorit\u0103 formulelor \u0219i adezivilor de ultim\u0103 genera\u021bie, pute\u021bi utiliza \u0219i \u00eendep\u0103rta autocolantele de perete f\u0103r\u0103 a deteriora pere\u021bii sau vopseaua.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Autocolante de podea<\/strong><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/ro\/floor-stickers\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-69289 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/08\/floor-stickers.jpeg\" alt=\"Autocolante de podea\" width=\"352\" height=\"325\" \/><\/a><\/p>\n<h4><strong>Ce sunt autocolantele de podea?<\/strong><\/h4>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/ro\/floor-stickers\/\">Autocolante de podea<\/a> sunt autocolante care atrag aten\u021bia \u0219i care sunt folosite pentru a \u00eendruma clien\u021bii spre locul unde dori\u021bi s\u0103 mearg\u0103 atunci c\u00e2nd se afl\u0103 \u00een exteriorul \u0219i \u00een interiorul magazinului dumneavoastr\u0103.<\/p>\n<p>Perfect pentru a ajuta oamenii s\u0103 urmeze <a href=\"https:\/\/www.solopress.com\/blog\/ro\/floor-stickers\/2m-distancing\/\">distan\u021bare social\u0103<\/a> acestea delimiteaz\u0103 locurile pe unde pot merge oamenii \u0219i indic\u0103 direc\u021bia pe care trebuie s\u0103 o urmeze, men\u021bin\u00e2ndu-i pe clien\u021bi \u00een incinta dumneavoastr\u0103.<\/p>\n<p>Autocolantele pot fi, de asemenea, personalizate cu propriul dvs. <a href=\"https:\/\/www.solopress.com\/blog\/ro\/floor-stickers\/custom\/\">design personalizat<\/a> \u0219i mesajele - men\u021bin\u00e2nd instruc\u021biunile dvs. \u00een conformitate cu marca.<\/p>\n<h4><strong>De ce s\u0103 folosi\u021bi autocolante de podea?<\/strong><\/h4>\n<p>Acestea reprezint\u0103 o modalitate responsabil\u0103 de a men\u021bine liniile directoare guvernamentale cu privire la cozile de a\u0219teptare a clien\u021bilor \u00een afara \u0219i \u00een interiorul spa\u021biilor dumneavoastr\u0103. De asemenea, autocolantele arat\u0103 c\u0103 lua\u021bi \u00een serios bun\u0103starea clien\u021bilor, ceea ce reprezint\u0103 o bun\u0103 promovare \u00een sine.<\/p>\n<p>Chiar \u0219i echipamentul de siguran\u021b\u0103 v\u0103 ofer\u0103 o \u0219ans\u0103 de a v\u0103 face publicitate. Autocolantele de podea ofer\u0103 oportunitatea ideal\u0103 de a personaliza cu logo-ul m\u0103rcii dvs. \u0219i de a-l men\u021bine \u00een prim-planul aten\u021biei clien\u021bilor.<\/p>\n<h4><strong>Sunt autocolantele de podea durabile?<\/strong><\/h4>\n<p>Da. Datorit\u0103 materialului robust \u0219i lucios folosit pentru fabricarea lor, autocolantele de podea vor dura \u00eentre doi \u0219i cinci ani.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Panouri de semnalizare<\/strong><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/ro\/signage-boards\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-69286 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/08\/signage-boards.jpeg\" alt=\"Panouri de semnalizare\" width=\"420\" height=\"325\" \/><\/a><\/p>\n<h4><strong>Ce sunt panourile de semnalizare?<\/strong><\/h4>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/ro\/signage-boards\/\">Panouri de semnalizare<\/a> sunt instrumente promo\u021bionale durabile pentru exterior, care se fixeaz\u0103 \u0219i se afi\u0219eaz\u0103 pe pere\u021bi sau pe obiecte \u00een afara spa\u021biilor comerciale. Acestea reprezint\u0103 o oportunitate fantastic\u0103 de a fi creativ cu reclamele dvs. \u0219i de a folosi grafic\u0103 \u0219i text colorat pentru a atrage aten\u021bia pietonilor.<\/p>\n<p>Solopress ofer\u0103 patru tipuri diferite de semne:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/ro\/signage-boards\/correx-signs\/\"><strong>Correx<\/strong><\/a><strong> -<\/strong> realizate din plastic ondulat pentru promo\u021bii pe termen scurt.<\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/ro\/signage-boards\/foamex-signs\/\"><strong>Foamex<\/strong><\/a><strong> - <\/strong>p\u00e2nze ideale \u0219i u\u0219oare pentru a fi fixate cuie pe suprafe\u021be.<\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/ro\/signage-boards\/dibond-signs\/\"><strong>Dibond<\/strong><\/a><strong> - <\/strong>fabricate din aluminiu \u0219i plastic, pentru o rezisten\u021b\u0103 de lung\u0103 durat\u0103.<\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/ro\/signage-boards\/bollard-covers\/\"><strong>Capacele pentru st\u00e2lpi<\/strong><\/a><strong> - <\/strong>plasa\u021bi peste bornele din fa\u021ba magazinului dumneavoastr\u0103.<\/li>\n<\/ul>\n<h4><strong>De ce s\u0103 folosi\u021bi panouri de semnalizare?<\/strong><\/h4>\n<p>Deoarece sunt realizate din materiale solide, pot rezista la intemperiile de afar\u0103 - mult mai mult dec\u00e2t marketingul pe baz\u0103 de h\u00e2rtie. Acest lucru le face s\u0103 fie o investi\u021bie care merit\u0103, deoarece pot r\u0103m\u00e2ne la locul lor \u0219i s\u0103 arate bine pentru o perioad\u0103 mai lung\u0103 de timp.<\/p>\n<p>\u00cen plus, v\u0103 ofer\u0103 un pic mai mult spa\u021biu pentru a v\u0103 juca atunci c\u00e2nd v\u0103 crea\u021bi opera de art\u0103. Spa\u021biul suplimentar \u00eenseamn\u0103 c\u0103 se pot ad\u0103uga mai multe informa\u021bii \u0219i imagini pentru a concepe un anun\u021b exterior care s\u0103 atrag\u0103 aten\u021bia.<\/p>\n<h4><strong>C\u00e2t de eficiente sunt panourile de semnalizare?<\/strong><\/h4>\n<p>Panourile de semnalizare sunt incredibil de eficiente, statisticile indic\u00e2nd o cre\u0219tere a con\u0219tientiz\u0103rii m\u0103rcii cu <a href=\"https:\/\/www.entrepreneur.com\/article\/295082\" target=\"_blank\" rel=\"noopener noreferrer\">47.7%.<\/a> O mai mare vizibilitate \u0219i recunoa\u0219tere a m\u0103rcii dumneavoastr\u0103 ar putea duce la un plus de afaceri.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Bannere din vinil<\/strong><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/ro\/vinyl-banners\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-69283 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/08\/vinyl-banners.jpeg\" alt=\"Bannere din vinil\" width=\"354\" height=\"325\" \/><\/a><\/p>\n<h4><strong>Ce sunt bannerele de vinil?<\/strong><\/h4>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/ro\/vinyl-banners\/\">Bannere din vinil<\/a> sunt exponate din materiale de dimensiuni mari, suficient de durabile pentru a rezista la intemperii dure atunci c\u00e2nd sunt expuse \u00een exterior.<\/p>\n<p>Bannerele pot fi confec\u021bionate din:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/ro\/vinyl-banners\/pvc\/\"><strong>PVC<\/strong><\/a><strong> - <\/strong>bannere u\u0219oare, neperforate, rezistente la decolorarea cauzat\u0103 de lumina UV.<\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/ro\/vinyl-banners\/mesh\/\"><strong>Plas\u0103<\/strong><\/a><strong> - <\/strong>bannere cu perfora\u021bii mici, care permit v\u00e2ntului s\u0103 treac\u0103 prin ele, ceea ce le face mai pu\u021bin susceptibile de a fi deteriorate \u00een aer liber.<\/li>\n<\/ul>\n<p>\u00cen timp ce exist\u0103, de asemenea, \u0219i <a href=\"https:\/\/www.solopress.com\/blog\/ro\/vinyl-banners\/cafe-barriers\/\">bariere de cafenea<\/a>, care afi\u0219eaz\u0103 un banner ata\u0219at \u00eentre doi st\u00e2lpi de aluminiu - frecvent \u00eent\u00e2lnite \u00een fa\u021ba cafenelelor.<\/p>\n<h4><strong>De ce s\u0103 folosi\u021bi bannere de vinil?<\/strong><\/h4>\n<p>Fie c\u0103 ave\u021bi nevoie de ele pentru o promovare pe termen scurt sau pentru ceva mai permanent, bannerele de vinil sunt u\u0219or de depozitat pentru a le p\u0103stra oric\u00e2nd ve\u021bi avea nevoie. De asemenea, sunt u\u0219oare, robuste \u0219i de lung\u0103 durat\u0103, oferindu-v\u0103 un randament puternic al investi\u021biei ini\u021biale.<\/p>\n<p>\u00cen plus, sunt instantaneu recognoscibile \u0219i sunt fantastice pentru a capta aten\u021bia celor care trec prin fa\u021ba sediului dvs.<\/p>\n<h4><strong>Cum se aga\u021b\u0103 un banner de vinil?<\/strong><\/h4>\n<p>Bannerele noastre de vinil sunt ata\u0219ate de o suprafa\u021b\u0103 cu ajutorul a\u021bei, a leg\u0103turilor de cablu sau a c\u00e2rligelor de tensiune. Aceasta este trecut\u0103 prin ochiuri metalice \u00eent\u0103rite de pe bannere, ceea ce v\u0103 permite s\u0103 le fixa\u021bi la o fereastr\u0103 sau pe un perete exterior.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Autocolante pentru ferestre<\/strong><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/ro\/window-stickers\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-69280 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/08\/window-stickers.jpeg\" alt=\"Stickere pentru ferestre\" width=\"354\" height=\"325\" \/><\/a><\/p>\n<h4><strong>Ce sunt autocolantele pentru ferestre?<\/strong><\/h4>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/ro\/window-stickers\/\">Autocolante pentru ferestre<\/a> sunt autocolante concepute pentru a fi lipite pe interiorul unei ferestre, afi\u0219\u00e2nd o reclam\u0103 \u00een exterior pentru cei care trec pe acolo.<\/p>\n<p>Acestea sunt concepute pentru a atrage aten\u021bia clien\u021bilor dumneavoastr\u0103, chiar \u00eenainte ca ace\u0219tia s\u0103 intre \u00een sediul dumneavoastr\u0103.<\/p>\n<p>Aceste autocolante \u0219i autocolante pot fi aplicate cu u\u0219urin\u021b\u0103 pe suprafe\u021bele de sticl\u0103, f\u0103r\u0103 a l\u0103sa reziduuri atunci c\u00e2nd sunt mutate - ceea ce le face u\u0219or de aplicat \u0219i de \u00eendep\u0103rtat.<\/p>\n<h4><strong>De ce s\u0103 folosi\u021bi autocolante pentru ferestre?<\/strong><\/h4>\n<p>\u00centreprinderile le folosesc de obicei pentru a le afi\u0219a:<\/p>\n<ul>\n<li>Ore de deschidere<\/li>\n<li>Direc\u021bii<\/li>\n<li>Informa\u021bii despre v\u00e2nz\u0103ri \u0219i reduceri<\/li>\n<\/ul>\n<p>Autocolantele de fereastr\u0103 sunt deosebit de eficiente atunci c\u00e2nd sunt ata\u0219ate la ferestrele u\u0219ilor sau chiar l\u00e2ng\u0103 acestea - la nivelul ochilor celor care intr\u0103. Astfel, informa\u021biile despre marca dvs. se afl\u0103 literalmente \u00een dreptul ochilor lor, sporind \u0219ansele ca ace\u0219tia s\u0103 \u00een\u021beleag\u0103 mesajul dvs.<\/p>\n<h4><strong>Autocolantele de vinil se lipesc u\u0219or de sticl\u0103?<\/strong><\/h4>\n<p>Datorit\u0103 suprafe\u021bei netede \u0219i lucioase, nu ve\u021bi avea nicio problem\u0103 \u00een aplicarea <a href=\"https:\/\/www.solopress.com\/blog\/ro\/window-stickers\/vinyl\/\">autocolante de vinil pentru ferestre<\/a> cu o u\u0219urin\u021b\u0103 total\u0103.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Panouri A<\/strong><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/ro\/a-boards\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-69334 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/08\/a-boards.jpeg\" alt=\"A-Boards\" width=\"354\" height=\"325\" \/><\/a><\/p>\n<h4><strong>Ce sunt panourile A?<\/strong><\/h4>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/ro\/a-boards\/\">Panouri A<\/a> sunt o form\u0103 de ram\u0103 independent\u0103, cu dou\u0103 fe\u021be, utilizat\u0103 pentru afi\u0219area posterelor \u0219i a altor lucr\u0103ri de art\u0103 pe trotuare \u0219i \u00een fa\u021ba magazinelor.<\/p>\n<p>Acestea sunt adesea g\u0103site \u00een fa\u021ba cafenelelor \u0219i restaurantelor pentru a afi\u0219a meniurile, oprind la propriu poten\u021bialii clien\u021bi pentru a vedea ce au de oferit.<\/p>\n<p>De asemenea, acestea sunt utilizate \u00een mod obi\u0219nuit pentru a face publicitate la o promo\u021bie sau la o v\u00e2nzare, ispitind oamenii s\u0103 intre \u00eentr-un magazin pentru a vedea ce chilipiruri se pot g\u0103si.<\/p>\n<h4><strong>De ce s\u0103 folosi\u021bi panouri A?<\/strong><\/h4>\n<p>Aceast\u0103 solu\u021bie u\u0219oar\u0103 \u0219i rezistent\u0103 la intemperii poate fi pliat\u0103 pentru a fi depozitat\u0103 peste noapte, iar a doua zi diminea\u021ba este simplu de scos \u0219i montat \u00een cel mai scurt timp.<\/p>\n<p>La Solopress, oferim trei dimensiuni de plan\u0219eta A:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/ro\/a-boards\/a2\/\" rel=\"nofollow\">A2<\/a><\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/ro\/a-boards\/a1\/\" rel=\"nofollow\">A1<\/a><\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/ro\/a-boards\/a0\/\" rel=\"nofollow\">A0<\/a><\/li>\n<\/ul>\n<h4><strong>Cum se numesc panourile A?<\/strong><\/h4>\n<p>Panourile A sunt denumite \u0219i cadre A, panouri de trotuar \u0219i panouri sandwich. \u00cen loc s\u0103 includ\u0103 un afi\u0219, unele versiuni prezint\u0103 \u00een schimb o tabl\u0103 preg\u0103tit\u0103 pentru a fi scris\u0103 cu cret\u0103, adesea cu un cadru din lemn \u0219i nu din metal.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Rame cu clichet<\/strong><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/ro\/snap-frames\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-69277 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/08\/snap-frames.jpeg\" alt=\"Cadrele Snap\" width=\"354\" height=\"325\" \/><\/a><\/p>\n<h4><strong>Ce sunt cadrele snap?<\/strong><\/h4>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/ro\/snap-frames\/\">Rame cu clichet<\/a> sunt carcase din aluminiu \u00een care un poster poate fi prins pentru a fi fixat \u00een spatele unei folii de plastic, ceea ce \u00eel face potrivit pentru expunerea \u00een aer liber \u0219i \u00eel protejeaz\u0103 \u00eempotriva intemperiilor.<\/p>\n<p>De obicei, acestea sunt fixate pe pere\u021bii exteriori \u0219i sunt utilizate de obicei pentru orele de deschidere ale magazinelor, pentru promo\u021bii de evenimente sau pentru informa\u021bii despre reduceri \u0219i v\u00e2nz\u0103ri.<\/p>\n<p>Ramele sunt, de asemenea, mai sigure pe suprafe\u021be, deoarece nu va trebui s\u0103 le fixa\u021bi \u00een perete sau s\u0103 risca\u021bi s\u0103 r\u0103m\u00e2ne\u021bi cu reziduuri lipicioase dup\u0103 ce le da\u021bi jos.<\/p>\n<h4><strong>De ce s\u0103 folosi\u021bi cadrele snap?<\/strong><\/h4>\n<p>Ramele sunt rezistente la ploaie, astfel \u00eenc\u00e2t ofer\u0103 o solu\u021bie de lung\u0103 durat\u0103 care va asigura c\u0103 posterul din interior nu este deteriorat de intemperii.<\/p>\n<p>La Solopress, oferim patru dimensiuni de rame:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/ro\/snap-frames\/a4\/\">A4<\/a><\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/ro\/snap-frames\/a3\/\">A3<\/a><\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/ro\/snap-frames\/a2\/\">A2<\/a><\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/ro\/snap-frames\/a1\/\">A1<\/a><\/li>\n<\/ul>\n<h4><strong>Cum folosi\u021bi cadrele snap?<\/strong><\/h4>\n<p>Ramele cu clichet sunt incredibil de u\u0219or de utilizat pentru publicitatea exterioar\u0103. Marginile ramei snap sunt prev\u0103zute cu o balama tensionat\u0103, care se fixeaz\u0103 \u00een pozi\u021bie atunci c\u00e2nd este \u00eempins\u0103 \u00een jos. Dac\u0103 trebuie s\u0103 \u00eenlocui\u021bi designul interior, tot ce trebuie s\u0103 face\u021bi este s\u0103 ridica\u021bi marginile cu degetele.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Steaguri imprimate<\/strong><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/ro\/flags\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-69295 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/08\/printed-flags.jpeg\" alt=\"Steaguri imprimate\" width=\"420\" height=\"325\" \/><\/a><\/p>\n<h4><strong>Ce sunt steagurile imprimate?<\/strong><\/h4>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/ro\/flags\/\">Steaguri imprimate<\/a> sunt exponate din material textil pentru exterior care pot fi ata\u0219ate de un st\u00e2lp \u0219i expuse \u00een afara magazinelor sau la evenimente \u0219i expozi\u021bii publice. Ele sunt fixate cu ajutorul unei baze solide sau a unui v\u00e2rf de sol \u0219i pot fi personalizate cu marca dvs.<\/p>\n<p>La Solopress \u0219i tip\u0103rit\u0103 \u00een mai multe forme diferite, inclusiv:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/ro\/flags\/feather\/\">Pan\u0103<\/a><\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/ro\/flags\/teardrop\/\">Pic\u0103tur\u0103 de lacrim\u0103<\/a><\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/ro\/flags\/edge\/\">Marginea<\/a><\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/ro\/flags\/crest\/\">Crest<\/a><\/li>\n<\/ul>\n<h4><strong>De ce s\u0103 folosi\u021bi steaguri imprimate?<\/strong><\/h4>\n<p>Acestea sunt folosite de obicei pentru a promova evenimente sau au fost amplasate cu m\u00e2ndrie la intrarea \u00een sediul dumneavoastr\u0103. Pietonii le vor vedea instantaneu \u0219i, sper\u0103m, vor re\u021bine orice mesaj pe care \u00eel imprima\u021bi pe ele.<\/p>\n<p>Steagurile imprimate sunt, de asemenea, u\u0219or de sp\u0103lat \u0219i de c\u0103lcat, astfel \u00eenc\u00e2t acestea reprezint\u0103 o investi\u021bie de marketing pe termen lung, dac\u0103 inten\u021biona\u021bi s\u0103 afi\u0219a\u021bi aceea\u0219i promo\u021bie pentru o perioad\u0103 de timp.<\/p>\n<h4><strong>Care este diferen\u021ba dintre un banner \u0219i un steag imprimat?<\/strong><\/h4>\n<p>Spre deosebire de un banner publicitar \u00een aer liber, un steag imprimat at\u00e2rn\u0103 liber de marginea sa, ceea ce \u00eenseamn\u0103 c\u0103 va flutura atractiv \u00een v\u00e2nt pentru a atrage mai bine aten\u021bia trec\u0103torilor.<\/p>\n<p>&nbsp;<\/p>\n<p>Sunte\u021bi gata s\u0103 v\u0103 duce\u021bi reclamele \u00een aer liber? Noi v\u0103 putem ajuta s\u0103 \u00eencepe\u021bi. Vizita\u021bi site-ul nostru <a href=\"https:\/\/www.solopress.com\/blog\/ro\/\">pagina de pornire<\/a> \u0219i verifica\u021bi \u00eentreaga noastr\u0103 gam\u0103 de produse de publicitate exterioar\u0103.<\/p>\n<p>Alege\u021bi-l pe cel care se potrive\u0219te promov\u0103rii dvs., iar noi ne ocup\u0103m de imprimare \u0219i de livrarea foarte rapid\u0103.<\/p>","protected":false},"excerpt":{"rendered":"<p>Every time you walk through town, drive to work or pass by a shop, you\u2019ll almost always notice some form of outdoor advertising. It\u2019s not just huge billboards and scaffolding banners you\u2019ll see either. Smaller-scale adverts like signage boards, vinyl banners and printed flags are used every day by businesses to advertise their brand. Outside [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":69301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-69250","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Ultimate Guide to Outdoor Advertising | Solopress UK<\/title>\n<meta name=\"description\" content=\"Learn everything you need to know about outdoor marketing products, ideas, designs and regulations in the Solopress ultimate guide to outdoor advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/ghidul-suprem-al-publicitatii-exterioare\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Guide to Outdoor Advertising | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Learn everything you need to know about outdoor marketing products, ideas, designs and regulations in the Solopress ultimate guide to outdoor advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/ghidul-suprem-al-publicitatii-exterioare\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-27T17:01:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-11T17:52:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/08\/outdoor-advertising.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/the-ultimate-guide-to-outdoor-advertising\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/the-ultimate-guide-to-outdoor-advertising\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"The ultimate guide to outdoor advertising\",\"datePublished\":\"2020-08-27T17:01:31+00:00\",\"dateModified\":\"2023-05-11T17:52:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/the-ultimate-guide-to-outdoor-advertising\/\"},\"wordCount\":2281,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/the-ultimate-guide-to-outdoor-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/08\/outdoor-advertising.jpg\",\"articleSection\":[\"Business &amp; 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