{"id":69409,"date":"2020-09-22T19:51:35","date_gmt":"2020-09-22T18:51:35","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=69409"},"modified":"2022-11-10T15:18:52","modified_gmt":"2022-11-10T15:18:52","slug":"lichior-de-rom-stargazy","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/customer-stories\/stargazy-rum-liqueur\/","title":{"rendered":"Pove\u0219ti ale clien\u021bilor: Stargazy Rum Liqueur"},"content":{"rendered":"
<\/div>

C\u00e2nd Solopress a introdus anul trecut imprimarea \u00een folie de aur, al\u0103turi de Rose Gold, Silver Foil \u0219i Spot UV, a atins imediat un punct sensibil pentru companiile care aveau deja un pic de str\u0103lucire \u00een brandingul lor. Unul dintre aceste branduri a fost Stargazy, un lichior de rom din Cornwall, care \u00een prezent se bucur\u0103 de o mare popularitate.<\/p>\n

Lansat \u00een iulie 2019, Stargazy \"Cosmic Caramel\" este un lichior ob\u021binut din rom \u00eenvechit, aromat cu caramel, sare de mare din Cornish \u0219i note de floare de gorse \u0219i nuc\u0103 de cocos. \u00cen timpul parteneriatului cu Stargazy pentru a imprima materialele lor distinctive, am fost impresiona\u021bi de brandingul lor sofisticat \u0219i totu\u0219i juc\u0103u\u0219. Am fost curio\u0219i s\u0103 afl\u0103m mai multe, a\u0219a c\u0103 am vorbit cu Alison Dunne de la Stargazy despre originile produsului \u0219i despre afacerea \u00een sine.<\/p>\n

The Rum & Crab Shack<\/strong><\/h2>\n

Se pare c\u0103 Stargazy este produsul unei prietenii de 25 de ani \u00eentre Alison, partenerul ei Luke \u0219i prietenele lor Sarah \u0219i Neyth. Afacerea se concentreaz\u0103 \u00een jurul The Rum & Crab Shack din St Ives, pe care Sarah \u0219i Neyth \u00eel conduc. At\u00e2t localul, c\u00e2t \u0219i meniul au fost inspirate de restaurantele de pe coasta de est a Statelor Unite, combin\u00e2nd o atmosfer\u0103 convivial\u0103 cu fructe de mare locale proaspete.<\/p>\n

\"\"<\/a><\/p>\n

Stargazy nu este prima b\u0103utur\u0103 original\u0103 care provine de la The Rum & Crab Shack. Prietenii au colaborat anterior pentru a lansa pe pia\u021b\u0103 un rom condimentat numit Dead Man's Fingers, pentru care Solopress s-a ocupat \u0219i de imprimare. Succesul acestuia a f\u0103cut ca romul s\u0103 creasc\u0103 de la romul casei de la The Rum & Crab Shack p\u00e2n\u0103 la a deveni unul dintre cele mai populare romuri din lume. Halewood<\/a> familie de vinuri \u0219i b\u0103uturi spirtoase \u00een 2018. Brandul Dead Man's Fingers cuprinde acum zece variante de produse, cu arome care variaz\u0103 de la Hazelnut la Hemp!<\/p>\n

Spirite \u00eenalte<\/strong><\/h2>\n

\u00cen urma succesului \u00eenregistrat de Dead Man's Fingers, cei patru au decis s\u0103 creeze ceva nou de la zero: un lichior de rom care s\u0103 se adreseze clien\u021bilor preten\u021bio\u0219i, \u00een c\u0103utarea unei b\u0103uturi fine \u0219i cu un con\u021binut de alcool u\u0219or mai mic. Potrivit lui Alison:<\/p>\n

\"Tendin\u021ba nolo (f\u0103r\u0103 alcool sau cu con\u021binut redus de alcool) de a bea mai pu\u021bin \u0219i mai bine a f\u0103cut ca cererea de romuri care \u00eendeplinesc aceste criterii s\u0103 creasc\u0103. Stargazy are o ABV de 22%, cu un profil de arom\u0103 echilibrat care se potrive\u0219te cu cele mai accesibile lichioruri.\"<\/p>\n

B\u0103utura \u00een sine poate fi savurat\u0103 pur\u0103, cu ghea\u021b\u0103, sau \u00eencorporat\u0103 \u00een cocktailuri precum Espresso Martinis sau Stargazer, cu suc de mere \u0219i l\u0103m\u00e2ie verde.<\/p>\n

Construirea m\u0103rcii<\/strong><\/h2>\n

Numele Stargazy a fost influen\u021bat de o serie de surse locale:<\/p>\n

\"Brandul a fost inspirat \u00een egal\u0103 m\u0103sur\u0103 de o legend\u0103 din Cornwall veche de 500 de ani, de leg\u0103turile istorice locale cu explorarea spa\u021bial\u0103 din secolul XX \u0219i de dorin\u021ba de a crea un alt produs de rom din Cornwall modern, cu statut de cult.\"<\/p>\n

Stargazy nu numai c\u0103 este un nume care sun\u0103 bine, cu o derivare potrivit\u0103, dar evoc\u0103 \u0219i un stil de via\u021b\u0103 idilic din Cornwall. V\u0103 pute\u021bi imagina privind cerul dup\u0103 o zi grea de var\u0103, savur\u00e2nd un cocktail revigorant cu rom.<\/p>\n

\"\"<\/a><\/h2>\n

Superstar arat\u0103 bine<\/strong><\/h2>\n

Tratamentul titlului, logo-ul \u0219i designul ambalajului sunt toate opera lui Luke, partenerul lui Alison. Brandingul vizual realizat de Luke reprezint\u0103 un echilibru perfect \u00eentre elegan\u021ba modern\u0103 \u0219i distrac\u021bie - la fel ca o sear\u0103 fantastic\u0103 \u00een ora\u0219. Dup\u0103 cum spune echipa Stargazy:<\/p>\n

\"Stelu\u021ba distinct\u0103 de Stargazy \u0219i eticheta din folie aurie decupa un aspect atr\u0103g\u0103tor \u0219i iese \u00een eviden\u021b\u0103 ca un exponat ideal pentru barul din spate, pentru o petrecere sau ca o solu\u021bie de cadou.\"<\/p>\n

The c\u0103r\u021bi de vizit\u0103<\/a> pe care Solopress le-a produs au imprimarea \u00een foi\u021b\u0103 de aur care ridic\u0103 \u0219i eviden\u021biaz\u0103 literele frumoase ale m\u0103rcii Stargazy. Urm\u0103torul lucru pe lista de cump\u0103r\u0103turi de tip\u0103rire a Stargazy sunt h\u00e2rtia de \u00eempachetat \u0219i c\u0103r\u021bile de cadou, astfel \u00eenc\u00e2t primirea unei sticle de Cosmic Caramel s\u0103 fie o experien\u021b\u0103 \u0219i mai special\u0103! Alison a considerat c\u0103 Solopress a fost alegerea natural\u0103 ca partener de imprimare pentru noua afacere:<\/p>\n

\"Am mai folosit Solopress \u00eenainte cu brandul Dead Man's Fingers \u0219i am fost \u00eentotdeauna mul\u021bumi\u021bi de viteza \u0219i calitatea oferit\u0103. Pentru lansarea Stargazy, am \u0219tiut c\u0103 vom fi pe m\u00e2ini bune, iar odat\u0103 cu introducerea Imprimare cu folie de aur<\/a> a fost ca \u0219i cum ar fi fost menit s\u0103 fie!\"<\/p>\n

\"\"<\/a><\/p>\n

Lansare \u00een viitor<\/strong><\/h2>\n

Publicul a gustat pentru prima dat\u0103 din Stargazy la festivalul Port Eliot din iulie 2019, unde \u0219i-a ar\u0103tat aprecierea, b\u00e2nd barul p\u00e2n\u0103 \u00een ziua a doua! De la lansare, nu numai c\u0103 produsul a c\u00e2\u0219tigat o popularitate enorm\u0103, dar fondatorii au \u00eenfiin\u021bat \u00eenc\u0103 un bar pe malul portului \u00een St Ives, de data aceasta numit \u00een onoarea noii lor beri:<\/p>\n

\"Dorim s\u0103 transform\u0103m brandul nu doar \u00eentr-o b\u0103utur\u0103, ci \u0219i \u00eentr-o experien\u021b\u0103, de unde \u0219i noul nostru cocktail bar \"Stargazy\" din St Ives. \u0218i sper\u0103m c\u0103 ve\u021bi vedea un bar pop-up Stargazy la un festival vara viitoare!\".<\/p>\n

T\u0103ia\u021bi la urm\u0103ritor<\/strong><\/h2>\n

Toate acestea ne aduc la cea mai important\u0103 chestiune, cum s\u0103 punem m\u00e2na pe propriul t\u0103u aparat. Stargazy \"Cosmic Caramel\" este, bine\u00een\u021beles, disponibil pentru a fi cump\u0103rat de la The Rum & Crab Shack \u0219i de la Stargazy Bar, pe malul portului din St Ives. Dar, dac\u0103 nu pute\u021bi ajunge \u00een Cornwall, pute\u021bi comanda\u021bi o sticl\u0103 direct online<\/a>. Pentru a fi la curent cu ceea ce se \u00eent\u00e2mpl\u0103 acolo jos, pe Harbourside, \u0219i pentru a fi la curent cu noile produse \u0219i oferte interesante, pute\u021bi urm\u0103ri Stargazy Rum pe Instagram<\/a>, \u0219i Keep it Cosmic!<\/p>\n

Dac\u0103 dori\u021bi s\u0103 explora\u021bi modul \u00een care imprimarea cu folie de aur, aur roz sau argint v\u0103 poate \u00eembun\u0103t\u0103\u021bi brandul, consulta\u021bi <\/strong>C\u0103r\u021bi de vizit\u0103 din folie de aluminiu<\/strong><\/a> \u0219i <\/strong>C\u0103r\u021bi po\u0219tale din folie<\/strong><\/a>.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

When Solopress introduced Gold Foil printing last year, along with Rose Gold, Silver Foil and Spot UV, it immediately struck a chord with businesses that already had a bit of sparkle in their branding. One of those brands was Stargazy, a rum liqueur from Cornwall that\u2019s currently gathering a huge following. Launched in July 2019, […]<\/p>\n","protected":false},"author":134,"featured_media":69448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[557],"tags":[604],"class_list":{"0":"post-69409","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories","8":"tag-business-cards"},"acf":[],"yoast_head":"\nCustomer Stories: Stargazy Rum Liqueur | Solopress UK<\/title>\n<meta name=\"description\" content=\"Stargazy Cosmic Caramel is new a rum liqueur from Cornwall that\u2019s gathering a huge following with the help of Gold Foil print from Solopress.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/povesti-ale-clientilor\/lichior-de-rom-stargazy\/\" 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