{"id":70195,"date":"2021-01-11T09:51:24","date_gmt":"2021-01-11T09:51:24","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=70195"},"modified":"2021-01-11T09:51:24","modified_gmt":"2021-01-11T09:51:24","slug":"culorile-pantone-ale-anului-2021","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/art-design\/the-pantone-colours-of-the-year-2021\/","title":{"rendered":"Culorile Pantone ale anului 2021"},"content":{"rendered":"
<\/div>

\u00cen acest an, Institutul Pantone a ales nu una, ci dou\u0103 culori ale anului. Culorile selectate pentru anul 2021 sunt PANTONE 17-5104 Ultimate Gray<\/a> \u0219i PANTONE 13-0647 Iluminare<\/a>. Ultimate Gray este o nuan\u021b\u0103 sobr\u0103, dar lini\u0219titoare de gri, \u00een timp ce Illuminating este un galben bl\u00e2nd, dar vesel.<\/p>\n

Ultimate Gray<\/em><\/strong> \u0219i Iluminarea<\/em><\/strong> nu sunt chiar \"c\u00e2\u0219tig\u0103tori comuni\". \u00cen schimb, este vorba despre combina\u021bie<\/em> acestor dou\u0103 nuan\u021be pe care Pantone le ofer\u0103 \u00eempreun\u0103 ca pereche pentru a reprezenta anul 2021. Singura alt\u0103 ocazie \u00een care Pantone a mai ales dou\u0103 culori a fost cu combina\u021bia dintre Rose Quartz \u0219i Serenity \u00een 2016.<\/p>\n

Ce este Pantone?<\/strong><\/h2>\n

Mul\u021bi dintre noi vor fi \u00eent\u00e2lnit cuv\u00e2ntul \"Pantone\" \u00een asociere cu culoarea. Poate c\u0103 am \u00eent\u00e2lnit chiar \u0219i c\u0103r\u021bile pl\u0103cute de mostre de culori care poart\u0103 numele Pantone. Designerii de toate felurile sunt familiariza\u021bi cu Pantone Matching System\u00ae, care \u00eei ajut\u0103 s\u0103 asigure coeren\u021ba culorilor \u00eentre cerneluri, vopsele \u0219i materiale.<\/p>\n

\"\"<\/a><\/p>\n

\u00cen spatele acestui sistem se afl\u0103 o companie numit\u0103 Pantone Color Institute, de\u021binut\u0103 de Danaher Corporation \u0219i cu sediul central \u00een Carlstadt, New Jersey. Compania a fost fondat\u0103 \u00een anii 1950, iar celebrul Pantone Matching System\u00ae a fost introdus \u00een 1963. De atunci, acesta a devenit o referin\u021b\u0103 standard printre designeri, tipografi \u0219i produc\u0103tori.<\/p>\n

Prima culoare a anului a fost Cerulean Blue, pe care Institutul a numit-o pentru anul 2000. De-a lungul celor dou\u0103 decenii care au trecut de atunci, de fiecare dat\u0103 c\u00e2nd Pantone face un anun\u021b, lumea designului \u00eel ia \u00een seam\u0103.<\/p>\n

Trendsetting<\/strong><\/h2>\n

\u0218i bine ar putea, pentru c\u0103 Pantone are un talent extraordinar de a g\u0103si spiritul vremurilor. Adesea, alegerea anual\u0103 a culorii va rezona cu evenimentele mondiale din anul urm\u0103tor.<\/p>\n

C\u00e2nd Pantone a anun\u021bat 18-3838 Ultra Violet ca fiind culoarea anului 2018, a propus ca aceasta s\u0103 simbolizeze explorarea spa\u021biului \u0219i medita\u021bia. Cu siguran\u021b\u0103, \u00een acel an au zburat primii astronau\u021bi americani din 2011 \u0219i au \u00eenflorit \u00een con\u0219tiin\u021ba popular\u0103 ideile legate de mindfulness.<\/p>\n

Motiva\u021bia care a stat la baza alegerii \u00een 2019 a modelului 16-1546 Living Coral a fost o aten\u021bie tot mai mare acordat\u0103 preocup\u0103rilor legate de mediu. \u00cen cele 12 luni care au urmat, Greta Thunberg a luat cuv\u00e2ntul la Davos \u0219i a avut loc cre\u0219terea mi\u0219c\u0103rii Extinction Rebellion.<\/p>\n

De\u0219i este pu\u021bin probabil ca institutul Pantone s\u0103 fi prev\u0103zut evenimentele din 2020, alegerea sa pentru acel an, 19-4052 Classic Blue, a figurat \u00een mod proeminent \u00een nenum\u0103rate \u0219tiri - ca fiind cea mai popular\u0103 culoare pentru halate medicale.<\/p>\n

De ce dou\u0103?<\/strong><\/h2>\n

Prin alegerea unei combina\u021bii de dou\u0103 culori pentru anul 2021, Pantone pare s\u0103 promoveze ideile de colaborare, parteneriat \u0219i unitate. Este cu siguran\u021b\u0103 o atitudine binevenit\u0103 pe care s\u0103 o adopte \u00een vremuri at\u00e2t de tulburi. Evoc\u0103 idei de reconciliere \u0219i de vindecare, care sunt foarte necesare dup\u0103 un an de boli mortale \u0219i politici divizatoare.<\/p>\n

\"\"<\/a><\/p>\n

Dar, pe l\u00e2ng\u0103 faptul c\u0103 este vorba de unitate, aceast\u0103 dubl\u0103 abordare eviden\u021biaz\u0103 \u0219i contrastul. Cele dou\u0103 culori reprezint\u0103 seriozitatea experien\u021belor noastre actuale \u00een contrast cu luminozitatea optimismului nostru. Fermitatea Ultimate Gray<\/em><\/strong> reprezint\u0103 determinarea \u00een adversitate, dar care este dublat\u0103 de galbenul optimist al lui Iluminarea<\/em><\/strong>, care exprim\u0103 speran\u021ba pentru un viitor mai luminos. Leatrice Eiseman, director executiv al Institutului Pantone Color Institute, o spune astfel:<\/p>\n

\"Uniunile unei organiza\u021bii de durat\u0103 Ultimate Gray<\/strong> cu galbenul vibrant Iluminarea<\/strong> exprim\u0103 un mesaj de pozitivitate sus\u021binut de t\u0103rie de caracter. Practic\u0103 \u0219i solid\u0103 ca piatra, dar \u00een acela\u0219i timp cald\u0103 \u0219i optimist\u0103, aceasta este o combina\u021bie de culori care ne ofer\u0103 rezilien\u021b\u0103 \u0219i speran\u021b\u0103. Avem nevoie s\u0103 ne sim\u021bim \u00eencuraja\u021bi \u0219i \u00een\u0103l\u021ba\u021bi; acest lucru este esen\u021bial pentru spiritul uman.\"<\/em><\/p>\n

Fade to Grey<\/strong><\/h2>\n

La prima vedere, griul nu pare a fi cea mai inspirat\u0103 alegere. Pu\u021bini oameni ar alege griul ca fiind culoarea lor preferat\u0103. Sincer, dac\u0103 nu exist\u0103 cincizeci de nuan\u021be, nu este at\u00e2t de interesant\u0103. Numele Ultimate Gray<\/em><\/strong> face tot posibilul pentru a injecta un pic de agita\u021bie, dar, de fapt, este ceea ce este - o nuan\u021b\u0103 medie de gri.<\/p>\n

Pantone o aseam\u0103n\u0103 cu \"pietricele de pe plaj\u0103 \u0219i elemente naturale\" \u0219i poate c\u0103 aceast\u0103 culoare sugereaz\u0103 un calm mineral, cu picioarele pe p\u0103m\u00e2nt. Scopul principal al acestei alegeri, trebuie spus, este ca o trambulin\u0103 pentru mai carismaticul Iluminarea<\/em><\/strong> galben - ca un contrapunct care \u00eei permite partenerului s\u0103u s\u0103 fac\u0103 ping.<\/p>\n

Galben Mellow Yellow<\/strong><\/h2>\n

Iluminarea<\/em><\/strong> galbenul se \u00eendreapt\u0103 mai mult spre pastel dec\u00e2t galbenul acid sau nuan\u021bele de mu\u0219tar omniprezente pe care le-am v\u0103zut at\u00e2t de mult \u00een ultimii ani. Nu este un galben asertiv, strident. \u00cen schimb, bl\u00e2nde\u021bea sa sugereaz\u0103 un optimism precaut.<\/p>\n

Pantone crediteaz\u0103 oarecum ambi\u021bios Iluminarea <\/em><\/strong>cu faptul c\u0103 este \"impregnat de energie solar\u0103\". Cu toate c\u0103 ar fi greu s\u0103 folosi\u021bi aceast\u0103 culoare pentru a v\u0103 aprinde luminile din gr\u0103din\u0103, este dificil s\u0103 sc\u0103pa\u021bi de asocierile pe care aceast\u0103 culoare le are cu noile z\u0103ri, speran\u021ba, poten\u021bialul de rena\u0219tere \u0219i toate celelalte.<\/p>\n

Critic\u00e2nd<\/strong><\/h2>\n

Alegerea acestei perechi nu a fost pe placul tuturor, st\u00e2rnind un val de critici pe re\u021belele de socializare. Observatorii cinici au comparat combina\u021bia cu orice, de la decorul unei parc\u0103ri la usc\u0103toarele de m\u00e2ini Dyson, de la liniile dublu-galbene pe un drum gri la benzile gri reflectorizante de pe o jachet\u0103 hi-vis.<\/p>\n

\"\"<\/a><\/p>\n

Totu\u0219i, multe dintre aceste compara\u021bii sunt pu\u021bin nedrepte. \u00cen realitate, Iluminarea<\/em><\/strong> este o nuan\u021b\u0103 mult mai discret\u0103 dec\u00e2t galbenul de avertizare de pericol la care se face aluzie \u00een aceste critici!<\/p>\n

Realitatea este mult mai discret\u0103. C\u0103s\u0103toria dintre griul mediu \u0219i galbenul moale este neutr\u0103 din punct de vedere al genului, dar \u0219i din punct de vedere politic. Ceea ce nu este un lucru r\u0103u, dar pare pu\u021bin neutr\u0103 \u0219i din punct de vedere emo\u021bional. Rezultatul ar putea fi v\u0103zut ca fiind neangajant, plictisitor \u0219i insipid.<\/p>\n

Punctul de vedere al unui designer<\/strong><\/h2>\n

Aceast\u0103 schem\u0103 special\u0103 nu este ceva nou pentru designerul grafic al Solopress, Matt Bruty:<\/p>\n

\"Galben \u0219i gri \u00ee\u0219i face apari\u021bia ciclic\u0103 de 20 de ani. Este subcon\u0219tient, dar este o combina\u021bie de culori pe care o voi asocia \u00eentotdeauna cu anii '80 \u0219i cu alegerile vestimentare ale prezentatorului TV-AM. Mike Morris<\/a>! Mai t\u00e2rziu, a fost din nou popular\u0103 \u00een anii facult\u0103\u021bii mele de art\u0103, pe la sf\u00e2r\u0219itul anilor '90.\"<\/em><\/p>\n

Este o estetic\u0103 care vine \u0219i pleac\u0103, cu siguran\u021b\u0103, dar absen\u021ba face ca inima s\u0103 creasc\u0103 mai mult:<\/p>\n

\"\u00cen ciuda faptului c\u0103 este o combina\u021bie bun\u0103, cred c\u0103 perioada sa de pauz\u0103 este justificat\u0103. Are un termen de valabilitate scurt, dar asta este \u00een regul\u0103. Fie c\u0103 este doar zeitgeist sau c\u0103 este atent studiat, momentul revenirii sale este perfect. Tr\u0103im o perioad\u0103 cenu\u0219ie \u0219i avem nevoie de ceva luminos \u0219i colorat de soare, nu-i a\u0219a?\".<\/em><\/p>\n

Amesteca\u021bi \u0219i potrivi\u021bi<\/strong><\/h2>\n

Realizarea culorilor Pantone \u00een imprimare prin procesul de 4 culori poate fi o art\u0103 \u00een sine. \u00cenc\u0103 o dat\u0103, Matt Bruty v\u0103 ofer\u0103 c\u00e2teva sfaturi:<\/p>\n

\"Cea mai apropiat\u0103 potrivire de Pantone pentru noi, tipografii \u0219i designerii, este Cool Gray 7c (defalcare CMYK = c42, m32, y32, k10), iar pentru galben, 106c (c56, m5, y80, k10) sau 113c (c4, m9, y76, k0).\"<\/em><\/p>\n

Ob\u021bine\u021bi filtrul<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

Pentru a marca culoarea anului 2021, Institutul Pantone a \u00eenso\u021bit anun\u021bul cu o edi\u021bie special\u0103 a unui filtru Instagram. Matt care, \u00een opinia aplica\u021biei, eviden\u021biaz\u0103 cea mai bun\u0103 abordare atunci c\u00e2nd vrei s\u0103 aplici aceast\u0103 pereche de culori:<\/p>\n

\"Cred c\u0103 cea mai reu\u0219it\u0103 utilizare a acestui duo este cel mai bine ilustrat\u0103 de c\u0103tre Filtru Pantone Instagram <\/a>cu o imagine fotografic\u0103 \u00een tonuri de gri pe un fundal galben. Orice altceva mi se pare prea retro pentru mine.\"<\/em><\/p>\n

O palet\u0103 mixt\u0103<\/strong><\/h2>\n

Este cea mai proasp\u0103t\u0103 sau cea mai inspirat\u0103 alegere de culori pe care am v\u0103zut-o vreodat\u0103? Poate c\u0103 nu, dar \u00een timp ce alegerea Pantone de Ultimate Gray<\/em><\/strong> \u0219i Iluminarea<\/em><\/strong> pare un pic sigur \u0219i u\u0219or retrograd, poate c\u0103 lumea t\u00e2nje\u0219te acum dup\u0103 un pic de siguran\u021b\u0103 \u0219i confort.<\/p>","protected":false},"excerpt":{"rendered":"

In a departure from tradition, this year the Pantone Institute have selected not one, but two colours of the year. The colours selected for 2021 are PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating. Ultimate Gray is a sober yet calming shade of grey, whereas Illuminating is a gentle but cheerful yellow. Ultimate Gray and […]<\/p>\n","protected":false},"author":134,"featured_media":70213,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545],"tags":[],"class_list":{"0":"post-70195","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design"},"acf":[],"yoast_head":"\nThe Pantone Colours of The Year 2021 | Solopress UK<\/title>\n<meta name=\"description\" content=\"In a departure from tradition, the Pantone Institute have selected not one, but two colours of the year for 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/design-de-arta\/culorile-pantone-ale-anului-2021\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta 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