{"id":70633,"date":"2021-03-26T11:24:58","date_gmt":"2021-03-26T11:24:58","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=70633"},"modified":"2021-06-24T16:16:28","modified_gmt":"2021-06-24T15:16:28","slug":"pliantul-electoral-perfect","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/print-inspiration\/the-perfect-election-leaflet\/","title":{"rendered":"Cum s\u0103 concepe\u021bi pliantul electoral perfect pe care aleg\u0103torii nu-l pot ignora!"},"content":{"rendered":"
<\/div>

Pliantele electorale sunt o parte important\u0103 a oric\u0103rei campanii politice - noi ar trebui s\u0103 \u0219tim, am tip\u0103rit unul sau dou\u0103 la vremea noastr\u0103.<\/p>\n

Dar ce face ca unele campanii s\u0103 fie mai eficiente dec\u00e2t altele?Am fost curio\u0219i s\u0103 afl\u0103m opiniile oamenilor \u00een aceast\u0103 privin\u021b\u0103, a\u0219a c\u0103 am realizat un sondaj \u00een r\u00e2ndul a 878 de aleg\u0103tori pentru a afla ce cred cu adev\u0103rat atunci c\u00e2nd primesc un pliant electoral. Iat\u0103 care sunt concluziile noastre...<\/p>\n

Titluri politice<\/u><\/b><\/h2>\n

Primul set de \u00eentreb\u0103ri din sondajul nostru se referea la titlul principal. Ce fel de mesaj prefer\u0103 oamenii s\u0103 vad\u0103 pe prima pagin\u0103 a unui pliant electoral?<\/p>\n

1. Ce tip de titlu a\u021bi prefera s\u0103 vede\u021bi pe prima pagin\u0103 a unui pliant electoral? <\/strong>Un slogan de partid, o politic\u0103 specific\u0103 sau un citat din candidat?<\/em><\/h3>\n

Am descoperit c\u0103 majoritatea responden\u021bilor no\u0219tri prefer\u0103 s\u0103 vad\u0103 un titlu care s\u0103 se concentreze pe un anumit domeniu de politic\u0103, mai degrab\u0103 dec\u00e2t o declara\u021bie de inten\u021bie mai general\u0103. 56% dintre responden\u021bi au declarat c\u0103 ar prefera s\u0103 vad\u0103 un titlu specific. 25% au preferat un slogan de partid \u0219i doar 19% au dorit s\u0103 vad\u0103 un citat din partea candidatului. Acest lucru este \u00een contradic\u021bie cu tendin\u021ba predominant\u0103 pe care o observ\u0103m pentru titluri mai generalizate, cum ar fi \"O conducere puternic\u0103 \u0219i stabil\u0103 \u00een interesul na\u021bional\" (Conservative, 2017). Poate c\u0103 partidele mari ar trebui s\u0103 se orienteze c\u0103tre titluri mai specifice?<\/p>\n

\"\"<\/p>\n

2. Pe ce ar trebui s\u0103 se axeze mesajul principal de pe prima pagin\u0103 a unui pliant electoral? <\/strong>O problem\u0103 principal\u0103 sau mai multe probleme?<\/em><\/h3>\n

\u00cen cazul \u00een care alege\u021bi s\u0103 v\u0103 referi\u021bi la un titlu axat pe politici, ar trebui s\u0103 v\u0103 concentra\u021bi pe o singur\u0103 problem\u0103 sau s\u0103 include\u021bi o gam\u0103 mai larg\u0103 de politici? 56 % dintre responden\u021bi au declarat c\u0103 prefer\u0103 s\u0103 vad\u0103 un titlu care se concentreaz\u0103 pe o problem\u0103 principal\u0103, \u00een timp ce restul de 44% ar prefera s\u0103 vad\u0103 un mesaj mai general, astfel \u00eenc\u00e2t titlul axat pe o singur\u0103 politic\u0103 c\u00e2\u0219tig\u0103 cu o marj\u0103 mic\u0103.<\/p>\n

3. Ce a\u021bi prefera s\u0103 afla\u021bi din titlu? <\/strong>Ce sus\u021bine sau \u00eempotriva a ceea ce sus\u021bine candidatul?<\/em><\/h3>\n

Titlurile pot eviden\u021bia o pozi\u021bie pozitiv\u0103 \u00een numele candidatului sau se pot concentra pe un aspect la care acesta se opune. Atunci c\u00e2nd am \u00eentrebat oamenii ce prefer\u0103, un num\u0103r cov\u00e2r\u0219itor de 88% au preferat un titlu care s\u0103 eviden\u021bieze ceea ce sus\u021bine candidatul, iar doar 12% au preferat unul care s\u0103 se concentreze pe ceea ce se opune candidatului.<\/p>\n

\"\"<\/p>\n

4. Ce ar trebui s\u0103 v\u0103 spun\u0103 titlul? <\/strong>De ce ar trebui s\u0103 vota\u021bi pentru candidat sau de ce nu ar trebui s\u0103 vota\u021bi pentru opozi\u021bie?<\/em><\/h3>\n

\u00cen mod similar, titlul poate fi o ocazie de autopromovare sau o ocazie de a denigra opozi\u021bia. Totu\u0219i, conform sondajului nostru, marea majoritate a oamenilor ar prefera s\u0103 v\u0103 vad\u0103 cum v\u0103 sus\u021bine\u021bi pozi\u021bia de lider dec\u00e2t s\u0103 v\u0103 vad\u0103 cum \u00eei ataca\u021bi cu noroi pe adversari, iar 96% prefer\u0103 un mesaj pozitiv.<\/p>\n

\"\"<\/p>\n

Oportunit\u0103\u021bi foto<\/u><\/b><\/h2>\n

O fotografie a candidatului este un element de baz\u0103 al pliantelor de campanie. Totu\u0219i, trebuie luate decizii cu privire la locul unde este f\u0103cut\u0103 fotografia, cine apare \u00een ea, cum este decupat\u0103 \u0219i chiar ce expresie facial\u0103 trebuie adoptat\u0103.<\/p>\n

5. Ce tip de fotografie a\u021bi prefera s\u0103 vede\u021bi pe fa\u021b\u0103? <\/strong>O fotografie a candidatului sau una care s\u0103 prezinte o problem\u0103 din circumscrip\u021bia electoral\u0103?<\/em><\/h3>\n

Responden\u021bii au fost \u00eemp\u0103r\u021bi\u021bi aproape jum\u0103tate \u0219i jum\u0103tate atunci c\u00e2nd au fost \u00eentreba\u021bi unde ar trebui s\u0103 apar\u0103 de fapt candidatul, 52% prefer\u00e2nd o fotografie a candidatului \u0219i 48% prefer\u00e2nd s\u0103 vad\u0103 o fotografie care s\u0103 descrie o problem\u0103 din circumscrip\u021bie sau din circumscrip\u021bie. A\u0219adar, poate c\u0103, cel pu\u021bin \u00een ceea ce prive\u0219te prima pagin\u0103, prezentarea unei fotografii a candidatului nu este at\u00e2t de evident\u0103 precum am crezut!<\/p>\n

\"\"<\/p>\n

6. Ce fel de fotografie a candidatului a\u021bi prefera s\u0103 vede\u021bi? <\/strong>Cap \u0219i umeri sau corp \u00eentreg?<\/em><\/h3>\n

C\u00e2t de mult anume din candidat vor oamenii s\u0103 vad\u0103 cu adev\u0103rat? 74% dintre cei pe care i-am \u00eentrebat au preferat s\u0103 vad\u0103 o fotografie decupat\u0103 \u00een jurul capului \u0219i al umerilor, iar doar 26% au preferat o fotografie cu tot corpul.<\/p>\n

7. Cum a\u021bi prefera s\u0103 vede\u021bi imaginea candidatului? <\/strong>\u00cen circumscrip\u021bia electoral\u0103, cu liderul de partid sau \u00een studio?<\/em><\/h3>\n

Am \u00eentrebat, de asemenea, dac\u0103 responden\u021bii ar prefera s\u0103 vad\u0103 candidatul fotografiat \u00een comunitatea lor, al\u0103turi de liderul partidului lor, sau fotografiat \u00eentr-un studio de c\u0103tre un profesionist. Un num\u0103r cov\u00e2r\u0219itor de 82% de responden\u021bi au preferat s\u0103 \u00ee\u0219i vad\u0103 candidatul \u00een circumscrip\u021bia electoral\u0103 sau \u00een cartierul pe care sper\u0103 s\u0103 \u00eel reprezinte. 11% au preferat o fotografie al\u0103turi de liderul partidului \u0219i doar 7% ar prefera s\u0103 vad\u0103 o fotografie f\u0103cut\u0103 \u00een studio de un profesionist.<\/p>\n

\"\"<\/a>8. Cum ar trebui s\u0103 apar\u0103 expresia facial\u0103 a candidatului? <\/strong>Fericit \u0219i vesel? Sau serios \u0219i de afaceri?<\/em><\/h3>\n

C\u00e2nd am \u00eentrebat dac\u0103 aleg\u0103torii ar prefera s\u0103-\u0219i vad\u0103 candidatul \u00eentr-o dispozi\u021bie vesel\u0103 \u0219i fericit\u0103 sau cu o expresie facial\u0103 serioas\u0103 \u0219i de afaceri, 68 % au preferat un z\u00e2mbet, iar doar 32% au preferat o expresie sever\u0103, deci merit\u0103 s\u0103 te \u00eenvesele\u0219ti.<\/p>\n

\u00centreb\u0103ri retorice<\/u><\/b><\/h2>\n

9. Cum prefera\u021bi s\u0103 fie redactat un pliant electoral? <\/strong>De c\u0103tre candidat, la persoana I, sau despre candidat, la persoana a III-a?<\/em><\/h3>\n

Sondajul a continuat cu \u00eentreb\u0103ri despre stilul scris al unui pliant electoral. Am \u00eentrebat dac\u0103 oamenii prefer\u0103 un pliant redactat la persoana \u00eent\u00e2i (de exemplu, \"Eu sunt femeia care ocup\u0103 acest post\") sau dac\u0103 \u00eel prefer\u0103 la persoana a treia (de exemplu, \"Ea este femeia care ocup\u0103 acest post\"). O mare majoritate a 90% a preferat s\u0103 citeasc\u0103 un pliant scris la persoana \u00eent\u00e2i.<\/p>\n

\"\"<\/p>\n

10. Ce ton de voce prefera\u021bi \u00eentr-un pliant electoral?<\/strong> Pasionat \u0219i empatic? Sau direct \u0219i realist?<\/em><\/h3>\n

\u00cen ceea ce prive\u0219te atmosfera limbajului folosit \u00een cadrul pliantului, am \u00eentrebat dac\u0103 oamenii prefer\u0103 un ton pasional \u0219i empatic sau unul foarte direct \u0219i factual. A fost o chestiune str\u00e2ns\u0103, doar 54% prefer\u00e2nd un limbaj direct \u0219i faptic \u00een locul celui pasional \u0219i empatic. Aceast\u0103 \u00eemp\u0103r\u021bire echilibrat\u0103 poate sugera c\u0103 un compromis \u00eentre cele dou\u0103 abord\u0103ri ar putea fi cea mai eficient\u0103 abordare.<\/p>\n

Imaginea de ansamblu<\/u><\/b><\/h2>\n

11. Despre care a\u021bi prefera s\u0103 afla\u021bi mai multe? <\/strong>Obiectivele comune ale partidului sau priorit\u0103\u021bile personale ale candidatului?<\/em><\/h3>\n

Urm\u0103toarea noastr\u0103 \u00eentrebare a fost dac\u0103 oamenii prefer\u0103 s\u0103 afle mai multe despre obiectivele generale ale partidului sau dac\u0103 prefer\u0103 s\u0103 aud\u0103 opiniile \u0219i priorit\u0103\u021bile personale ale candidatului. \u00cen timp ce 52% au preferat s\u0103 afle despre priorit\u0103\u021bile personale ale candidatului, 48% au fost destul de echilibra\u021bi \u0219i au dorit s\u0103 afle mai multe despre manifestul partidului.<\/p>\n

\"\"<\/p>\n

12. Sunte\u021bi interesat s\u0103 citi\u021bi despre via\u021ba personal\u0103 \u0219i interesele candidatului?<\/strong><\/h3>\n

Adesea, candida\u021bii furnizeaz\u0103 c\u00e2teva informa\u021bii personale despre interesele, hobby-urile \u0219i via\u021ba de familie, poate pentru a contura o imagine mai ampl\u0103 a tipului de personalitate pe care \u00eel au. Cu toate acestea, doar 44% dintre persoanele pe care le-am \u00eentrebat se a\u0219teptau s\u0103 aud\u0103 acest tip de informa\u021bii, iar 56% au declarat c\u0103 nu sunt interesa\u021bi \u00een mod special s\u0103 aud\u0103 informa\u021bii despre via\u021ba personal\u0103 a candidatului!<\/p>\n

13. Sunte\u021bi interesat s\u0103 citi\u021bi despre trecutul profesional\/politic al candidatului?<\/strong><\/h3>\n

Am \u00eentrebat dac\u0103 oamenii sunt interesa\u021bi s\u0103 afle despre trecutul candida\u021bilor \u00een politic\u0103 sau \u00een cariera lor profesional\u0103 \u0219i, de data aceasta, un num\u0103r uria\u0219 de responden\u021bi, 80%, au declarat c\u0103 sunt interesa\u021bi. Aceste dou\u0103 \u00eentreb\u0103ri demonstreaz\u0103 c\u0103, dac\u0103 ave\u021bi de g\u00e2nd s\u0103 include\u021bi informa\u021bii despre candidat ca persoan\u0103, ar fi mai bine s\u0103 le acorda\u021bi mai degrab\u0103 o pondere mai mare detaliilor profesionale dec\u00e2t celor personale.<\/p>\n

Date \u0219i cifre<\/u><\/b><\/h2>\n

14. V\u0103 a\u0219tepta\u021bi ca pliantul s\u0103 ofere informa\u021bii despre data, ora \u0219i locul scrutinului?<\/strong><\/h3>\n

Am \u00eentrebat dac\u0103 cititorii se a\u0219teptau ca pliantul s\u0103 ofere informa\u021bii despre ora, data \u0219i locul de votare pentru alegerile propriu-zise, iar un num\u0103r semnificativ de 85% au r\u0103spuns c\u0103 se a\u0219teapt\u0103 \u00eentr-adev\u0103r ca aceste informa\u021bii s\u0103 fie tip\u0103rite. \u00cen mod clar, este o idee bun\u0103 s\u0103 v\u0103 asigura\u021bi c\u0103 aceste informa\u021bii sunt incluse \u00een pliantul dumneavoastr\u0103.<\/p>\n

15. Cum prefera\u021bi s\u0103 fie prezentate statisticile? <\/strong>Ca declara\u021bii scrise? Sau grafice \u0219i diagrame?<\/em><\/h3>\n

Un pliant electoral va prezenta adesea statistici \u0219i informa\u021bii cititorului, a\u0219a c\u0103 am \u00eentrebat dac\u0103 oamenii prefer\u0103 declara\u021bii scrise sau grafice \u0219i diagrame pentru a ilustra faptele \u0219i cifrele. Se pare c\u0103 majoritatea oamenilor, de fapt 77%, consider\u0103 c\u0103 informa\u021biile sunt mai u\u0219or de digerat sub form\u0103 de grafice \u0219i diagrame, doar 23% prefer\u00e2nd o declara\u021bie scris\u0103. Cu siguran\u021b\u0103 merit\u0103 s\u0103 lua\u021bi \u00een considerare o reprezentare grafic\u0103 ori de c\u00e2te ori dori\u021bi s\u0103 prezenta\u021bi informa\u021bii statistice.<\/p>\n

\"\"<\/p>\n

16. Cum prefera\u021bi s\u0103 fie prezentate informa\u021biile? <\/strong>\u00cen paragrafe sau puncte?<\/em><\/h3>\n

\u00cen ceea ce prive\u0219te punctele specifice pe care candida\u021bii doresc s\u0103 le sublinieze prin con\u021binutul scris, acestea sunt adesea prezentate fie sub form\u0103 de paragrafe de text, fie sub form\u0103 de puncte. I-am \u00eentrebat pe responden\u021bii no\u0219tri ce prefer\u0103, iar dou\u0103 treimi (67%) au preferat punctele. A\u0219adar, dac\u0103 vre\u021bi s\u0103 v\u0103 exprima\u021bi clar \u0219i simplu punctul de vedere, cititorii prefer\u0103 atunci c\u00e2nd con\u021binutul dvs. scris este separat \u00een fragmente distincte.<\/p>\n

Optic\u0103 bun\u0103<\/u><\/b><\/h2>\n

17. Ce stil de grafic\u0103 de pe pliantele electorale vi se pare cel mai atr\u0103g\u0103tor? <\/strong>\u00cenclinat sau nu?<\/em><\/h3>\n

C\u00e2nd ne-am uitat la materialele de campanie de la alegerile recente, am observat o tendin\u021b\u0103 de design pentru grafic\u0103 \u00eenclinat\u0103 \u0219i dispozitive de sus\u021binere a textului, aproape amintind de propaganda sovietic\u0103 de la mijlocul secolului trecut! Am fost dornici s\u0103 vedem dac\u0103 responden\u021bii sondajului nostru prefer\u0103 aceast\u0103 abordare \u00een locul bannerelor tradi\u021bionale cu text orizontal. \u00cen ciuda tendin\u021belor actuale, 64% au preferat versiunile neinclinate, astfel \u00eenc\u00e2t s-ar putea ca o abordare grafic\u0103 de design edgy s\u0103 d\u0103uneze, de fapt, modului \u00een care este perceput\u0103 campania dumneavoastr\u0103.<\/p>\n

\"\"<\/p>\n

18. Includerea unei imagini electorale, cum ar fi o urn\u0103 de vot sau o rozet\u0103, contribuie la comunicarea scopului pliantului?<\/strong><\/h3>\n

R\u0103m\u00e2n\u00e2nd la dispozitivele tradi\u021bionale de design, am fost, de asemenea, curio\u0219i s\u0103 afl\u0103m dac\u0103 motivele tradi\u021bionale, cum ar fi rozeta \u0219i urna de vot, \u00ee\u0219i mai au locul \u00een semnalizarea scopului unei alegeri.\u00a0pliant<\/a>. C\u00e2nd am \u00eentrebat oamenii dac\u0103 prefer\u0103 s\u0103 vad\u0103 o urn\u0103 de vot sau o rozet\u0103 ca parte a designului, 64% au r\u0103spuns afirmativ. Lec\u021bia de aici pare a fi c\u0103 nu trebuie s\u0103 l\u0103sa\u021bi c\u0103utarea originalit\u0103\u021bii sau dorin\u021ba de a evita cli\u0219eele s\u0103 v\u0103 \u00eendep\u0103rteze de anumite tropiuri de design pe care cititorii le a\u0219teapt\u0103 \u0219i le apreciaz\u0103 atunci c\u00e2nd vine vorba de materiale de campanie.<\/p>\n

19. O bro\u0219ur\u0103 electoral\u0103 bine conceput\u0103 v\u0103 face mai probabil s\u0103 citi\u021bi con\u021binutul?<\/strong><\/h3>\n

Dar este designul important atunci c\u00e2nd vine vorba de transmiterea mesajului politic? Am \u00eentrebat dac\u0103 o bro\u0219ur\u0103 electoral\u0103 bine conceput\u0103 \u00eei face pe oameni s\u0103 fie mai dispu\u0219i s\u0103 citeasc\u0103 con\u021binutul propriu-zis, iar 95% au fost de acord c\u0103 da. Se pare c\u0103 merit\u0103 s\u0103 investe\u0219ti timp \u0219i efort pentru a ob\u021bine un design corect al pliantelor tale dac\u0103 vrei ca mesajul t\u0103u s\u0103 fie auzit.
\n\"\"<\/p>\n

Crearea pliantului electoral perfect<\/u><\/b><\/h2>\n
Pe baza rezultatelor sondajului nostru, am decis s\u0103 cre\u0103m propriul nostru pliant electoral perfect. Fiecare dintre deciziile noastre de design bazate pe date este numerotat\u0103, astfel \u00eenc\u00e2t s\u0103 pute\u021bi vedea care dintre constat\u0103rile noastre au influen\u021bat fiecare element de pe pliant. Vede\u021bi c\u00e2te pute\u021bi \u00eencorpora atunci c\u00e2nd v\u0103 crea\u021bi propria campanie conving\u0103toare!<\/div>\n
<\/div>\n

\"\"<\/a>
\n\"\"<\/a><\/p>\n

 <\/p>\n

Poporul a vorbit<\/u><\/b><\/h2>\n

Sper\u0103m s\u0103 g\u0103si\u021bi aceste informa\u021bii la fel de fascinante ca \u0219i noi \u0219i s\u0103 v\u0103 fie de folos atunci c\u00e2nd v\u0103 crea\u021bi pliantul electoral.<\/p>\n

Pliantele \u0219i pliantele sunt doar o parte din kitul de campanie al unui candidat. nostru\u00a0Tip\u0103rirea alegerilor<\/span><\/a> Aceast\u0103 pagin\u0103 reune\u0219te \u00eentreaga noastr\u0103 gam\u0103 de materiale de campanie tip\u0103rite de o valoare inestimabil\u0103, cu livrare gratuit\u0103 \u00een ziua urm\u0103toare.<\/p>","protected":false},"excerpt":{"rendered":"

Election Leaflets are a big part of any political campaign \u2014 we should know, we’ve printed one or two\u00a0in our time. But what makes\u202fsome\u00a0campaigns\u00a0more effective than others?\u202fWe\u00a0were intrigued to hear people’s opinions on the issue, so we carried out a\u00a0survey of 878 voters to\u00a0discover what\u00a0they\u00a0really think when they\u00a0receive\u00a0an\u00a0election\u00a0leaflet. Here are our findings\u2026 Political headlines The […]<\/p>\n","protected":false},"author":134,"featured_media":70648,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[634],"class_list":{"0":"post-70633","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"\nHow To Design The Perfect Election Leaflet That Voters Can\u2019t Ignore! | Solopress UK<\/title>\n<meta name=\"description\" content=\"We asked you what makes the perfect Election Leaflet. Our survey results provide unmissable insight for anyone hoping to bring voters onside\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/inspiratie-de-imprimare\/pliantul-electoral-perfect\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Design The Perfect Election Leaflet That Voters Can\u2019t Ignore! | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"We asked you what makes the perfect Election Leaflet. Our survey results provide unmissable insight for anyone hoping to bring voters onside\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/ro\/inspiratie-de-imprimare\/pliantul-electoral-perfect\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-26T11:24:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-24T15:16:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/03\/Blog-tile-election-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/the-perfect-election-leaflet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/the-perfect-election-leaflet\\\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"How to design the perfect Election Leaflet that voters can\u2019t ignore!\",\"datePublished\":\"2021-03-26T11:24:58+00:00\",\"dateModified\":\"2021-06-24T15:16:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/the-perfect-election-leaflet\\\/\"},\"wordCount\":1792,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/the-perfect-election-leaflet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Blog-tile-election-01.jpg\",\"keywords\":[\"Flyers & Leaflets\"],\"articleSection\":[\"Print Inspiration\"],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/the-perfect-election-leaflet\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/the-perfect-election-leaflet\\\/\",\"name\":\"How To Design The Perfect Election Leaflet That Voters Can\u2019t Ignore! | Solopress UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/the-perfect-election-leaflet\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/the-perfect-election-leaflet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Blog-tile-election-01.jpg\",\"datePublished\":\"2021-03-26T11:24:58+00:00\",\"dateModified\":\"2021-06-24T15:16:28+00:00\",\"description\":\"We asked you what makes the perfect Election Leaflet. Our survey results provide unmissable insight for anyone hoping to bring voters onside\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/the-perfect-election-leaflet\\\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/the-perfect-election-leaflet\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/the-perfect-election-leaflet\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Blog-tile-election-01.jpg\",\"contentUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Blog-tile-election-01.jpg\",\"width\":900,\"height\":675,\"caption\":\"Perfect Election Leaflet\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/the-perfect-election-leaflet\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to design the perfect Election Leaflet that voters can\u2019t ignore!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\",\"name\":\"The Latest Print and Design News | Solopress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\",\"name\":\"Solopress\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/solopress-logo-no-tagline@2x.png\",\"contentUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/solopress-logo-no-tagline@2x.png\",\"width\":428,\"height\":88,\"caption\":\"Solopress\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Solopress\",\"https:\\\/\\\/x.com\\\/solopress\",\"https:\\\/\\\/instagram.com\\\/solopress\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/solopress\",\"https:\\\/\\\/uk.pinterest.com\\\/solopress\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/solopress\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\",\"name\":\"Danny Powell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"caption\":\"Danny Powell\"},\"description\":\"With over two decades in marketing, Danny Powell is a Senior Copywriter at Solopress, one of the UK\u2019s leading online printers. Having worked on the print buying, agency and sales sides of the industry, he brings a well-rounded perspective to his writing on print, design and sustainability.\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/ro\\\/author\\\/danny-powell\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cum s\u0103 concepe\u021bi pliantul electoral perfect pe care aleg\u0103torii nu-l pot ignora! | Solopress UK","description":"V-am \u00eentrebat ce reprezint\u0103 un pliant electoral perfect. Rezultatele sondajului nostru ofer\u0103 o perspectiv\u0103 de neuitat pentru oricine sper\u0103 s\u0103 atrag\u0103 votan\u021bii de partea noastr\u0103.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/ro\/inspiratie-de-imprimare\/pliantul-electoral-perfect\/","og_locale":"ro_RO","og_type":"article","og_title":"How To Design The Perfect Election Leaflet That Voters Can\u2019t Ignore! | Solopress UK","og_description":"We asked you what makes the perfect Election Leaflet. Our survey results provide unmissable insight for anyone hoping to bring voters onside","og_url":"https:\/\/www.solopress.com\/blog\/ro\/inspiratie-de-imprimare\/pliantul-electoral-perfect\/","og_site_name":"The Latest Print and Design News | Solopress","article_publisher":"https:\/\/www.facebook.com\/Solopress","article_published_time":"2021-03-26T11:24:58+00:00","article_modified_time":"2021-06-24T15:16:28+00:00","og_image":[{"width":900,"height":675,"url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/03\/Blog-tile-election-01.jpg","type":"image\/jpeg"}],"author":"Danny Powell","twitter_card":"summary_large_image","twitter_creator":"@solopress","twitter_site":"@solopress","twitter_misc":{"Scris de":"Danny Powell","Timp estimat pentru citire":"9 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/the-perfect-election-leaflet\/#article","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/the-perfect-election-leaflet\/"},"author":{"name":"Danny Powell","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09"},"headline":"How to design the perfect Election Leaflet that voters can\u2019t ignore!","datePublished":"2021-03-26T11:24:58+00:00","dateModified":"2021-06-24T15:16:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/the-perfect-election-leaflet\/"},"wordCount":1792,"publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/the-perfect-election-leaflet\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/03\/Blog-tile-election-01.jpg","keywords":["Flyers & Leaflets"],"articleSection":["Print Inspiration"],"inLanguage":"ro-RO"},{"@type":"WebPage","@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/the-perfect-election-leaflet\/","url":"https:\/\/www.solopress.com\/blog\/print-inspiration\/the-perfect-election-leaflet\/","name":"Cum s\u0103 concepe\u021bi pliantul electoral perfect pe care aleg\u0103torii nu-l pot ignora! | Solopress UK","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/the-perfect-election-leaflet\/#primaryimage"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/the-perfect-election-leaflet\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/03\/Blog-tile-election-01.jpg","datePublished":"2021-03-26T11:24:58+00:00","dateModified":"2021-06-24T15:16:28+00:00","description":"V-am \u00eentrebat ce reprezint\u0103 un pliant electoral perfect. Rezultatele sondajului nostru ofer\u0103 o perspectiv\u0103 de neuitat pentru oricine sper\u0103 s\u0103 atrag\u0103 votan\u021bii de partea noastr\u0103.","breadcrumb":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/the-perfect-election-leaflet\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solopress.com\/blog\/print-inspiration\/the-perfect-election-leaflet\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/the-perfect-election-leaflet\/#primaryimage","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/03\/Blog-tile-election-01.jpg","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/03\/Blog-tile-election-01.jpg","width":900,"height":675,"caption":"Perfect Election Leaflet"},{"@type":"BreadcrumbList","@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/the-perfect-election-leaflet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.solopress.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to design the perfect Election Leaflet that voters can\u2019t ignore!"}]},{"@type":"WebSite","@id":"https:\/\/www.solopress.com\/blog\/#website","url":"https:\/\/www.solopress.com\/blog\/","name":"Ultimele nout\u0103\u021bi din domeniul imprim\u0103rii \u0219i designului | Solopress","description":"","publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solopress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/www.solopress.com\/blog\/#organization","name":"Solopress","url":"https:\/\/www.solopress.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","width":428,"height":88,"caption":"Solopress"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Solopress","https:\/\/x.com\/solopress","https:\/\/instagram.com\/solopress\/","https:\/\/www.linkedin.com\/company\/solopress","https:\/\/uk.pinterest.com\/solopress\/","https:\/\/www.youtube.com\/user\/solopress"]},{"@type":"Person","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09","name":"Danny Powell","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","caption":"Danny Powell"},"description":"Cu peste dou\u0103 decenii \u00een marketing, Danny Powell este Senior Copywriter la Solopress, una dintre cele mai importante tipografii online din Marea Britanie. Dup\u0103 ce a lucrat pe partea de cump\u0103rare, agen\u021bie \u0219i v\u00e2nz\u0103ri a industriei de imprimare, el aduce o perspectiv\u0103 bine \u00eenchegat\u0103 \u00een scrierile sale despre imprimare, design \u0219i sustenabilitate.","url":"https:\/\/www.solopress.com\/blog\/ro\/author\/danny-powell\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/03\/Blog-tile-election-01.jpg","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/70633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/users\/134"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/comments?post=70633"}],"version-history":[{"count":5,"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/70633\/revisions"}],"predecessor-version":[{"id":71371,"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/70633\/revisions\/71371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/media\/70648"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/media?parent=70633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/categories?post=70633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/tags?post=70633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}