{"id":71155,"date":"2021-06-18T10:37:54","date_gmt":"2021-06-18T09:37:54","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=71155"},"modified":"2023-02-24T16:54:59","modified_gmt":"2023-02-24T16:54:59","slug":"doua-parti","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/solopress-news\/two-sides\/","title":{"rendered":"Solopress &amp; Two Sides: distrugerea miturilor"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>C\u00e2nd vine vorba de mediu, digitalul este bun \u0219i h\u00e2rtia este rea, nu-i a\u0219a? Nu neap\u0103rat!<\/p>\n<p>Din nefericire, exist\u0103 multe mituri \u00een lumea tip\u0103riturilor, a h\u00e2rtiei \u0219i a ambalajelor din h\u00e2rtie. Uneori se crede c\u0103 tip\u0103rirea \u00eenseamn\u0103 defri\u0219are. Sau c\u0103 alternativele digitale nu produc niciun fel de efecte nocive. \u00cen realitate, imaginea nu este nici pe departe at\u00e2t de simpl\u0103. De fapt, exist\u0103 dovezi conving\u0103toare care demonstreaz\u0103 c\u0103 este adev\u0103rat contrariul...<\/p>\n<h2><strong>Redresarea echilibrului<\/strong><\/h2>\n<p>\u00cen 2008, un grup de profesioni\u0219ti din lan\u021bul de aprovizionare cu materiale de comunicare grafic\u0103 s-au reunit pentru a crea un forum care nu numai c\u0103 ar promova practicile de mediu, dar ar oferi \u0219i o voce care s\u0103 spun\u0103 adev\u0103rata poveste a progresului \u00eenregistrat de industrie \u00een reducerea impactului asupra mediului.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/06\/twosidesheader.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-71209\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/06\/twosidesheader.png\" alt=\"\" width=\"900\" height=\"454\" \/><\/a><\/p>\n<p>Rezultatul a fost <a href=\"https:\/\/www.twosides.info\/\">Dou\u0103 fe\u021be<\/a>, un grup non-profit capabil s\u0103 investigheze, s\u0103 educe \u0219i s\u0103 comunice \u00een ceea ce prive\u0219te problemele ecologice legate de h\u00e2rtie \u0219i tip\u0103rituri.<\/p>\n<p>Prin cercet\u0103rile sale \u0219i prin activitatea de rela\u021bii publice, Two Sides a reu\u0219it s\u0103 spun\u0103 o poveste foarte diferit\u0103 despre responsabilitatea fa\u021b\u0103 de mediu \u00een industria comunic\u0103rii grafice, de la silvicultur\u0103 p\u00e2n\u0103 la livrare.<\/p>\n<h2><strong>Dou\u0103 fe\u021be ale pove\u0219tii...<\/strong><\/h2>\n<p>Un mit \u00eengrijor\u0103tor cu privire la produc\u021bia de h\u00e2rtie este acela c\u0103 aceasta este o cauz\u0103 major\u0103 a defri\u0219\u0103rilor \u0219i c\u0103, \u00een consecin\u021b\u0103, p\u0103durile europene sunt distruse. De fapt, <a href=\"https:\/\/www.twosides.info\/european-forests\/\">conform Two Sides<\/a>, p\u0103durile europene au crescut cu o suprafa\u021b\u0103 echivalent\u0103 cu 1.500 de terenuri de fotbal \u00een fiecare zi \u00eentre 2005 \u0219i 2020!<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/06\/Euro-Forests.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-71203\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/06\/Euro-Forests.jpg\" alt=\"\" width=\"900\" height=\"506\" \/><\/a><\/p>\n<p>O alt\u0103 concep\u021bie gre\u0219it\u0103 este aceea c\u0103 produc\u021bia de h\u00e2rtie produce o amprent\u0103 mare de carbon. \u00cen realitate, industria este unul dintre cei mai mici emi\u021b\u0103tori de gaze cu efect de ser\u0103 \u0219i a reu\u0219it s\u0103 <a href=\"https:\/\/www.twosides.info\/renewable-energy\/\">reducerea emisiilor cu un sfert<\/a> \u00een cei doisprezece ani care au precedat anul 2017.<\/p>\n<p>Pe de alt\u0103 parte, exist\u0103 ideea popular\u0103 conform c\u0103reia comunicarea digital\u0103 \u0219i stocarea de date sunt cele mai ecologice alternative la imprimare. Se pare c\u0103 nici acest lucru nu este at\u00e2t de clar. \u00cen prezent, industria TIC produce 2,5-3% de emisii de CO2 la nivel mondial, iar aceast\u0103 cifr\u0103 se preconizeaz\u0103 c\u0103 va cre\u0219te la 14% p\u00e2n\u0103 \u00een 2040.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/06\/CO2-emissions.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-71200\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/06\/CO2-emissions.jpg\" alt=\"\" width=\"900\" height=\"506\" \/><\/a><\/p>\n<p>Acestea sunt doar c\u00e2teva dintre faptele \u0219i cifrele revelatoare, care sparg mituri \u0219i care pot fi explorate pe site-ul <a href=\"http:\/\/TwoSides.info\">TwoSides.info<\/a>.<\/p>\n<h2><strong>Acordarea cartona\u0219ului ro\u0219u pentru \"sp\u0103larea verde\"<\/strong><strong>\u00a0<\/strong><\/h2>\n<p>Totu\u0219i, \u0219i mai \u00eengrijor\u0103toare este tendin\u021ba de a comercializa moduri alternative de comunicare sau ambalaje ca fiind \"ecologice\", c\u00e2nd realitatea este cu totul alta.<\/p>\n<p>Afirma\u021biile reale privind eforturile depuse de \u00eentreprinderi \u00een ceea ce prive\u0219te m\u0103surile de mediu reprezint\u0103 o modalitate excelent\u0103 de a lini\u0219ti clien\u021bii \u0219i de a diferen\u021bia o \u00eentreprindere de concuren\u021b\u0103. Cu toate acestea, atunci c\u00e2nd aceste afirma\u021bii sunt false, ele pot priva de clien\u021bi \u00eentreprinderile oneste \u0219i, \u00een cele din urm\u0103, pot cauza mai multe daune mediului.<\/p>\n<p>Two Sides lucreaz\u0103 din greu pentru a identifica \u0219i expune cazurile de \"sp\u0103lare ecologic\u0103\". Din 2010, au reu\u0219it s\u0103 ob\u021bin\u0103 modificarea sau eliminarea declara\u021biilor de mediu \u00een\u0219el\u0103toare de c\u0103tre peste 700 de organiza\u021bii, inclusiv multe dintre cele mai importante companii financiare, de telecomunica\u021bii \u0219i de utilit\u0103\u021bi din lume.<\/p>\n<h2><strong>O istorie a tip\u0103ririi responsabile<\/strong><\/h2>\n<p>\u00cen schimb, Solopress a fost \u00eentotdeauna con\u0219tiincioas\u0103 \u00een ceea ce prive\u0219te mediul \u00eenconjur\u0103tor, iar activitatea desf\u0103\u0219urat\u0103 de Two Sides se aliniaz\u0103 foarte bine cu propria noastr\u0103 etic\u0103.<\/p>\n<p>De-a lungul celor 22 de ani de existen\u021b\u0103, Solopress s-a angajat \u00een favoarea unei tip\u0103riri durabile, av\u00e2nd un istoric l\u0103udabil de achizi\u021bii \u0219i produc\u021bie responsabile. Eforturile noastre au inclus participarea la diverse proiecte de mediu, alinierea cu parteneri cu emisii neutre de carbon pentru utilit\u0103\u021bi \u0219i livrare \u0219i utilizarea de stocuri de h\u00e2rtie \u0219i cerneluri pe baz\u0103 de plante provenite din surse durabile.<\/p>\n<p>Av\u00e2nd \u00een vedere interesul nostru comun pentru un viitor responsabil al industriei noastre, este perfect logic ca Solopress \u0219i Two Sides s\u0103 colaboreze.<\/p>\n<h2><strong>Parteneriat cu Solopress<\/strong><\/h2>\n<p>La \u00eencheierea asocierii noastre cu Two Sides, Simon Cooper, directorul general al Solopress, a declarat,<\/p>\n<p>\"Acum este momentul potrivit pentru Solopress s\u0103 devin\u0103 membru al Two Sides.Dup\u0103 ce a introdus recent \u00een pia\u021b\u0103<a href=\"https:\/\/www.solopress.com\/blog\/ro\/green\/\">Solopress Green<\/a>gama de produse de compensare a emisiilor de carbon, a\u0219tept\u0103m cu ner\u0103bdare s\u0103 ne consolid\u0103m \u0219i mai mult pozi\u021bia \u00een domeniul sustenabilit\u0103\u021bii \u0219i s\u0103 promov\u0103m atributele sustenabile mai largi ale presei tip\u0103rite,\"<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/06\/Home-page-green-1408x421px.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-71206\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/06\/Home-page-green-1408x421px.jpg\" alt=\"\" width=\"1409\" height=\"422\" \/><\/a><\/p>\n<p>Simon a continuat: \"La Solopress, politica noastr\u0103 este de a gestiona afacerea \u00eentr-un mod c\u00e2t mai responsabil fa\u021b\u0103 de mediu.Ne reducem la minimum impactul asupra planetei \u0219i ne ajut\u0103m clien\u021bii s\u0103 fac\u0103 acela\u0219i lucru.\"<\/p>\n<h2><strong>Un cod ecologic de urmat<\/strong><\/h2>\n<p>Prin parteneriatul cu Two Sides, Solopress se angajeaz\u0103 s\u0103 respecte principiile pe care Two Sides le cere membrilor s\u0103i. Aceste principii sunt:<\/p>\n<ul>\n<li>Ne vom desf\u0103\u0219ura activitatea \u00eentr-un mod responsabil din punct de vedere ecologic \u0219i social.<\/li>\n<li>Sus\u021binem \u0219i vom \u00eencuraja sistemele de certificare a p\u0103durilor, precum \u0219i utilizarea practic\u0103 a fibrelor reciclate \u00een produse adecvate.<\/li>\n<li>Vom utiliza proceduri care vizeaz\u0103 asigurarea achizi\u021bion\u0103rii de materii prime din surse gestionate \u00een mod durabil.<\/li>\n<li>Ne vom m\u0103sura \u0219i ne vom gestiona amprenta asupra mediului prin eliminarea sau minimizarea impactului negativ asupra mediului.<\/li>\n<li>Sus\u021binem implementarea unor sisteme eficiente de reciclare \u0219i minimizarea \u0219i, \u00een cele din urm\u0103, eliminarea de\u0219eurilor de h\u00e2rtie \u0219i de tip\u0103rituri din depozitele de de\u0219euri.<\/li>\n<li>Vom \u00eembun\u0103t\u0103\u021bi durabilitatea opera\u021biunilor noastre comerciale prin m\u0103surarea \u0219i reducerea la minimum a de\u0219eurilor \u0219i a consumului de ap\u0103 \u0219i energie.<\/li>\n<\/ul>\n<h2><strong>Spune-o tare<\/strong><\/h2>\n<p>Acestea sunt linii directoare importante, care necesit\u0103 foarte pu\u021bine schimb\u0103ri \u00een practicile de afaceri ale Solopress, deja con\u0219tiente de aspectele ecologice. Poate \u0219i mai important, parteneriatul cu Two Sides va permite Solopress s\u0103 comunice mesajul nostru privind durabilitatea pe scar\u0103 mai larg\u0103 \u0219i mai eficient, datorit\u0103 datelor, instrumentelor \u0219i resurselor produse de acest grup.<\/p>\n<p><strong>Pe o pia\u021b\u0103 aglomerat\u0103, ne este greu s\u0103 investim timp pentru a flutura steagul pentru acredit\u0103rile ecologice ale industriei. Din fericire, \u00een <a href=\"http:\/\/twosides.info\">Dou\u0103 fe\u021be<\/a> este \u00een m\u0103sur\u0103 s\u0103 ne ajute s\u0103 d\u0103m acestor probleme expunerea pe care o merit\u0103.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to the environment, digital is good and paper is bad, right? Not necessarily! Unfortunately, there are a lot of myths around the world of print, paper and paper packaging. Sometimes it\u2019s thought that printing means deforestation. Or that digital alternatives produce no harmful effects whatsoever. In reality, the picture is nowhere near [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":71227,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[532,550,551],"tags":[],"class_list":{"0":"post-71155","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eco-friendly","8":"category-print-industry-news","9":"category-solopress-news"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Solopress &amp; Two Sides: Busting The Myths | Solopress UK<\/title>\n<meta name=\"description\" content=\"Solopress has partnered with Two Sides, a not for profit, initiative promoting sustainability throughout the print supply chain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/stiri-solopress\/doua-parti\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Solopress &amp; Two Sides: Busting The Myths | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Solopress has partnered with Two Sides, a not for profit, initiative promoting sustainability throughout the print supply chain.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/ro\/stiri-solopress\/doua-parti\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-18T09:37:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-24T16:54:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/06\/two-sides-03.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/solopress-news\/two-sides\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/solopress-news\/two-sides\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Solopress &#038; 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