{"id":71630,"date":"2021-10-04T11:40:15","date_gmt":"2021-10-04T10:40:15","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=71630"},"modified":"2023-03-14T09:16:44","modified_gmt":"2023-03-14T09:16:44","slug":"theyre-back-un-ghid-pentru-comercianti-pentru-a-sparge-codul-qr","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/theyre-back-a-marketers-guide-to-cracking-the-qr-code\/","title":{"rendered":"S-au \u00eentors! Ghidul unui specialist \u00een marketing pentru a sparge codul QR"},"content":{"rendered":"
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\u00cen urm\u0103 cu un deceniu, codurile QR trebuiau s\u0103 fie urm\u0103torul mare succes \u00een ceea ce prive\u0219te implicarea clien\u021bilor. Dar, deoarece unele categorii de public le consider\u0103 confuze \u0219i frustrante, nu au reu\u0219it s\u0103 se impun\u0103 a\u0219a cum sperau unii comercian\u021bi.<\/p>\n

Datorit\u0103 evenimentelor recente, codurile QR au \u00eenceput s\u0103 joace un rol mult mai important \u00een via\u021ba noastr\u0103. Aceast\u0103 familiaritate pe scar\u0103 larg\u0103 cu formatul reprezint\u0103 acum o oportunitate pentru comercian\u021bi de a reveni asupra acestor modele ingenioase alb-negru.<\/p>\n

\u00cen acest ghid al codurilor QR, ne ad\u00e2ncim \u00een originile acestor minuni monocrome, facem o c\u0103l\u0103torie prin sui\u0219urile \u0219i cobor\u00e2\u0219urile pove\u0219tii lor \u0219i discut\u0103m op\u021biunile \u0219i oportunit\u0103\u021bile pe care le prezint\u0103. \u0218i, bine\u00een\u021beles, vom analiza ceea ce trebuie s\u0103 \u0219ti\u021bi pentru a v\u0103 asigura c\u0103 apar corect \u00een print, astfel \u00eenc\u00e2t s\u0103 pute\u021bi crea un cod QR care s\u0103 nu aib\u0103 probleme cu imaginea!<\/p>\n

De ce au fost dezvoltate codurile QR?<\/strong><\/h2>\n

Codul QR \u0219i-a \u00eenceput via\u021ba \u00eentr-o lume a fabricilor de automobile \u0219i a robo\u021bilor care construiesc ma\u0219ini. Descendent al codului de bare UPC (Universal Product Code sau Unique Product Code, \u00een func\u021bie de cine \u00eel \u00eentrebi), QR \u00eenseamn\u0103 Quick Response (r\u0103spuns rapid), recunosc\u00e2nd capacitatea sa de a produce rezultate mai rapide dec\u00e2t predecesorul s\u0103u cu dungi.<\/p>\n

Acestea au fost dezvoltate de o companie numit\u0103 Denso Wave, pe atunci o filial\u0103 a Denso Corporation, care, la r\u00e2ndul s\u0103u, f\u0103cea parte din grupul Toyota.<\/p>\n

Denso r\u0103m\u00e2ne unul dintre cei mai importan\u021bi produc\u0103tori mondiali de piese auto \u0219i robo\u021bi industriali. Ideea ini\u021bial\u0103 din spatele codului QR a fost aceea de a ajuta la localizarea, identificarea \u0219i urm\u0103rirea pieselor pe parcursul proceselor de produc\u021bie \u0219i asamblare.<\/p>\n

Cine a inventat codul QR?<\/strong><\/h2>\n

Masahiro Hara a fost cel care a inventat codul QR pentru Denso Wave \u00een 1994. \u00cen timp ce umilul cod de bare servise anterior ca modalitate de monitorizare a pieselor \u00een fabrici, \u00een anii '90 procesele industriale moderne se accelerau, necesit\u00e2nd un sistem care s\u0103 poat\u0103 fi citit mai rapid \u0219i mai u\u0219or. Prin includerea unor elemente care ajutau scanerul s\u0103 le localizeze \u0219i s\u0103 le orienteze, codurile QR (sau Quick Response) au fost citite aproape instantaneu.<\/p>\n

Codurile QR con\u021bin mai multe informa\u021bii dec\u00e2t codurile de bare?<\/strong><\/h2>\n

Codul QR nu este mai rapid dec\u00e2t codul de bare, ci \u0219i \u00een ceea ce prive\u0219te viteza. \u0218i \u00een ceea ce prive\u0219te datele, QR c\u00e2\u0219tig\u0103 deta\u0219at. Codurile de bare UPC codific\u0103 informa\u021biile pe o singur\u0103 dimensiune, \u00een timp ce codurile QR utilizeaz\u0103 dou\u0103 dimensiuni.<\/p>\n

Acest lucru se datoreaz\u0103 faptului c\u0103 un scaner de coduri de bare se uit\u0103 la o singur\u0103 linie pe toat\u0103 lungimea codului de bare, recunosc\u00e2nd raportul dintre grosimea zonelor reflectorizante (albe) \u0219i cea a zonelor nereflectorizante (negre). Un scaner QR analizeaz\u0103 \u00eentreaga imagine, detect\u00e2nd zonele reflectorizante \u0219i nereflectorizante \u00een plan orizontal \u0219i vertical.<\/p>\n

\u00cen timp ce un cod de bare con\u021bine de obicei \u00een jur de 20 sau 30 de informa\u021bii alfanumerice, un cod QR poate con\u021bine 3 KB.<\/p>\n

Cum func\u021bioneaz\u0103 codurile QR?<\/strong><\/h2>\n

Amplasare, orientare \u0219i identificare.<\/strong><\/h3>\n

A\u021bi observat c\u0103 cele trei col\u021buri ale codului QR prezint\u0103 \u00eentotdeauna un p\u0103trat negru \u00een interiorul unui p\u0103trat? Aceast\u0103 informa\u021bie indic\u0103 prezen\u021ba \u0219i orientarea unui cod \u0219i este o component\u0103 cheie a modului \u00een care func\u021bioneaz\u0103 un cod QR.<\/p>\n

Un raport rar<\/strong><\/h3>\n

Ve\u021bi observa c\u0103 p\u0103tratul cu contur negru \u0219i linia alb\u0103 din interiorul acestuia au aceea\u0219i grosime. A\u0219adar, raportul dintre grosimea acestor dou\u0103 linii este de 1:1.<\/p>\n

P\u0103tratul negru din centru are o l\u0103\u021bime de trei ori mai mare dec\u00e2t cea a liniei albe din jurul s\u0103u. Un raport de 3:1.<\/p>\n

Astfel, dac\u0103 trasa\u021bi o linie de-a lungul formei, mai \u00eent\u00e2i trece\u021bi o linie neagr\u0103 de o anumit\u0103 l\u0103\u021bime, o linie alb\u0103 de aceea\u0219i l\u0103\u021bime, o zon\u0103 neagr\u0103 de trei ori mai mare dec\u00e2t l\u0103\u021bimea, apoi din nou o linie alb\u0103 \u0219i, \u00een final, din nou linia neagr\u0103.<\/p>\n

Raportul dintre grosimea acestor 5 zone contrastante este de 1:1:3:1:1:1:1.<\/p>\n

\"\"<\/a><\/p>\n

Potrivit lui Masahiro Hara, dup\u0103 ce a analizat mii de materiale tip\u0103rite, acest raport a fost cel mai pu\u021bin probabil s\u0103 apar\u0103 \u00eent\u00e2mpl\u0103tor \u00een imaginile \u0219i textele tip\u0103rite.<\/p>\n

C\u0103ut\u00e2nd aceast\u0103 configura\u021bie rar\u0103, un scaner poate fi sigur c\u0103 a identificat un cod QR atunci c\u00e2nd \u00eent\u00e2lne\u0219te raportul 1:1:3:1:1:1.<\/p>\n

Ochi pentru ochi<\/strong><\/h3>\n

Aceste p\u0103trate de localizare sunt cunoscute sub numele de \"ochi\" \u0219i apar \u00een trei col\u021buri ale codului de bare, l\u0103s\u00e2nd un col\u021b gol, cre\u00e2nd o orientare unic\u0103 \u00een care codul QR trebuie citit.\"\"<\/a><\/p>\n

S\u0103 lu\u0103m ca exemplu aceast\u0103 reclam\u0103 la Guinness. Este o idee grozav\u0103 s\u0103 la\u0219i b\u0103utura neagr\u0103 s\u0103 umple zonele contrastante din cod, dar cum r\u0103m\u00e2ne cu interferen\u021bele din zonele albe \u0219i negre din jurul ei? Scanerul dvs. este capabil s\u0103 \"ignore\" toate datele f\u0103r\u0103 sens din jurul codului QR datorit\u0103 celor trei p\u0103trate de localizare care definesc zona lizibil\u0103.<\/p>\n

Unele sisteme proprietare utilizate de companiile de livrare sau de securitate nu folosesc ochi, dar dac\u0103 v\u0103 procura\u021bi un cod de la un generator de coduri QR, acesta va avea totu\u0219i ochi.<\/p>\n

Dincolo de fabrica<\/strong><\/h3>\n

La fel ca \u0219i codul de bare UPC dinaintea sa, codul QR a trecut din fabric\u0103 \u00een domeniul public.<\/p>\n

Ca truc de marketing, codurile QR au avut un moment de glorie \u00een jurul anului 2010. Fiind \u00een vog\u0103 \u0219i de ultim\u0103 genera\u021bie, acestea nu erau doar o modalitate de a folosi o nou\u0103 tehnologie \u00een avantajul dumneavoastr\u0103, ci \u0219i o modalitate de a demonstra c\u0103 marca dumneavoastr\u0103 este \u00een tendin\u021be.<\/p>\n

Au ap\u0103rut pe afi\u0219e, \u00een vitrine \u0219i reviste, promov\u00e2nd orice, de la Lego<\/a> la Muzic\u0103 pop<\/a>. \u00cen cele mai multe cazuri, codul QR era pu\u021bin mai mult dec\u00e2t o adres\u0103 URL codificat\u0103 care ducea dispozitivul la o anumit\u0103 pagin\u0103 web.<\/p>\n

Un \u00eenceput fals pentru codurile QR<\/strong><\/h2>\n

Totu\u0219i, acest lucru s-a dovedit a fi un \u00eenceput fals. \u00cen timp ce aplica\u021biile industriale pentru codurile QR au r\u0103mas stabile, ca tendin\u021b\u0103 de marketing, acestea au disp\u0103rut rapid. Publicul a p\u0103rut s\u0103 str\u00e2mbe din nas<\/p>\n

A existat chiar \u0219i o oarecare reac\u021bie negativ\u0103. Poate c\u0103 a fost vorba de o lips\u0103 de \u00een\u021belegere din partea publicului, de lipsa de experien\u021b\u0103 din partea comercian\u021bilor sau pur \u0219i simplu de faptul c\u0103 tehnologia nu era \u00eenc\u0103 la \u00een\u0103l\u021bimea a\u0219tept\u0103rilor, dar codurile QR nu s-au bucurat niciodat\u0103 de succesul pe care mul\u021bi l-au sperat.<\/p>\n

Poate c\u0103 a fost \u0219ocul noului, care a f\u0103cut ca consumatorii s\u0103 se simt\u0103 confuzi \u0219i jigni\u021bi de aceste modele p\u0103trate necunoscute. Poate c\u0103 clien\u021bii au fost dezam\u0103gi\u021bi dup\u0103 ce s-au chinuit s\u0103 afle cum s\u0103 foloseasc\u0103 un cod QR, doar pentru a fi condu\u0219i pe un site web care nu le d\u0103dea satisfac\u021bie? Sau poate c\u00e2teva campanii de coduri QR prost prezentate \u0219i prost explicate au fost suficiente pentru a-i descuraja pe oameni.<\/p>\n

\u00cen orice caz, a devenit la mod\u0103 s\u0103 denigrezi codurile QR. Bloguri \u00eentregi, galerii \u0219i conturi de social media, inclusiv acest cont Tumblr<\/a>, au fost consacrate la ridiculizarea utiliz\u0103rilor absurde sau lipsite de imagina\u021bie ale codurilor QR. \u00cen momentul \u00een care a ap\u0103rut pandemia de Coronavirus, se p\u0103rea c\u0103 acestea au luat calea pagerului \u0219i a minidiscului.<\/p>\n

Covid \u0219i revenirea codului QR<\/strong><\/h2>\n

Sosirea coronavirusului a adus multe provoc\u0103ri, printre care \u0219i sarcina de a urm\u0103ri evolu\u021bia bolii. Atunci c\u00e2nd guvernele \u0219i serviciile de s\u0103n\u0103tate au \u00eenceput s\u0103 pun\u0103 la punct infrastructura pentru a controla \u0219i monitoriza r\u0103sp\u00e2ndirea virusului, codurile QR s-au dovedit incredibil de utile.<\/p>\n

\u00centre timp, smartphone-urile, aplica\u021biile \u0219i accesul la datele mobile s-au \u00eembun\u0103t\u0103\u021bit dramatic \u00een ceea ce prive\u0219te viteza, performan\u021ba \u0219i disponibilitatea. Ace\u0219ti factori, \u00eempreun\u0103 cu un motiv bine justificat pentru a fi acolo, au \u00eensemnat c\u0103 codurile QR se aflau acum \u00eentr-o pozi\u021bie mult mai bun\u0103 pentru a c\u00e2\u0219tiga teren \u00een r\u00e2ndul publicului.<\/p>\n

\"\"<\/a><\/p>\n

Aplica\u021bia NHS Test & Trace din Regatul Unit s-a bazat \u00een mare m\u0103sur\u0103 pe codurile QR, la fel ca multe alte sisteme similare din \u00eentreaga lume. Oricine a \u00eencercat s\u0103 c\u0103l\u0103toreasc\u0103 \u00een str\u0103in\u0103tate de la izbucnirea epidemiei va \u0219ti c\u00e2t de mult sunt folosite codurile QR pentru a furniza dovezi ale testelor \u0219i vaccin\u0103rilor, pe l\u00e2ng\u0103 importanta carte de \u00eembarcare.<\/p>\n

Aspectul \"f\u0103r\u0103 atingere\", capacitatea de a stoca suficiente date de identitate \u0219i de localizare, precum \u0219i faptul c\u0103 majoritatea adul\u021bilor aveau deja asupra lor un dispozitiv mobil capabil s\u0103 le scaneze, au f\u0103cut din codurile QR un instrument adecvat \u0219i eficient \u00een lupta \u00eempotriva r\u0103sp\u00e2ndirii covidului.<\/p>\n

Poate cineva s\u0103 creeze un cod QR?<\/strong><\/h2>\n

De\u0219i compania Denso Wave p\u0103streaz\u0103 brevetul pentru codul QR, a ales s\u0103 nu-\u0219i exercite niciodat\u0103 drepturile asupra utiliz\u0103rii tehnologiei. \u00centotdeauna a fost inten\u021bia companiei ca QR s\u0103 devin\u0103 un sistem adoptat la nivel universal. Rezultatul fericit al acestei abord\u0103ri este c\u0103 oricine poate crea \u0219i utiliza un cod QR \u00een mod gratuit.<\/p>\n

Cum s\u0103 v\u0103 crea\u021bi un cod QR unic<\/strong><\/h2>\n

Crearea unui cod QR este un proces rapid \u0219i u\u0219or - se face \u00eentr-un minut. Exist\u0103 o mul\u021bime de site-uri web care v\u0103 permit s\u0103 le crea\u021bi. Multe sunt gratuite. Altele percep o tax\u0103 pentru serviciile suplimentare pe care le ofer\u0103, cum ar fi capacitatea de a urm\u0103ri succesul sau e\u0219ecul campaniei de coduri QR, dac\u0103 nu e\u0219ti tu \u00eensu\u021bi un expert \u00een Google Analytics.<\/p>\n

Cu sediul \u00een Marea Britanie www.freeqrcodetracker.com<\/a> este un bun punct de plecare. O c\u0103utare pe Google pentru \"generator de coduri QR\" sau \"creator de coduri QR\" pentru a g\u0103si o mul\u021bime de op\u021biuni gratuite pe care le pute\u021bi explora.<\/p>\n

Ce informa\u021bii pot con\u021bine codurile QR?<\/strong><\/h2>\n

URL-uri<\/strong><\/h3>\n

Cel mai frecvent mod de a utiliza un cod QR \u00een materialele de marketing tip\u0103rite este de a direc\u021biona publicul c\u0103tre o pagin\u0103 web, prin intermediul unui URL codificat. Pagina de destina\u021bie pe care o alege\u021bi depinde de dumneavoastr\u0103. Totu\u0219i, a duce oamenii direct pe pagina dvs. de pornire poate p\u0103rea pu\u021bin neinspirat. \u00cencerca\u021bi s\u0103 crea\u021bi o pagin\u0103 de \u00eent\u00e2mpinare nou\u0103 \u0219i unic\u0103, poate una specific\u0103 loca\u021biei \u00een care a fost scanat codul.<\/p>\n

O pagin\u0103 cu o tragere la sor\u021bi sau un concurs va stimula implicarea clien\u021bilor. Cel pu\u021bin, codul QR ar trebui s\u0103 direc\u021bioneze publicul c\u0103tre un produs sau o pagin\u0103 relevant\u0103 din cadrul site-ului dvs. De asemenea, nu uita\u021bi s\u0103 folosi\u021bi un prescurt\u0103tor de URL, cum ar fi http:\/\/bitly.com<\/a> sau http:\/\/tinyurl.com<\/a> pentru a p\u0103stra informa\u021biile din codul QR c\u00e2t mai simple.<\/p>\n

vCards<\/strong><\/h3>\n

Codurile QR pot oferi o modalitate rapid\u0103 \u0219i convenabil\u0103 de a transmite detaliile de contact. Un fi\u0219ier vCard sau .vcf este un format pentru stocarea informa\u021biilor electronice ale c\u0103r\u021bilor de vizit\u0103. Pute\u021bi codifica un fi\u0219ier .vcf \u00een codul dvs. QR. Atunci c\u00e2nd noul dvs. contact scaneaz\u0103 codul, va putea s\u0103 v\u0103 salveze detaliile \u00een telefonul s\u0103u cu un singur clic. Prefect pentru t\u00e2rguri \u0219i evenimente din industrie, pute\u021bi s\u0103 v\u0103 imprima\u021bi vCard-ul pe Postere<\/a>, Standuri de expozi\u021bie<\/a> sau chiar a ta C\u0103r\u021bi de vizit\u0103<\/a> ei \u00een\u0219i\u0219i pentru o modalitate rapid\u0103 \u0219i u\u0219oar\u0103 de a v\u0103 extinde re\u021beaua.<\/p>\n

Social Media<\/strong><\/h3>\n

At\u00e2t de multe mesaje de marketing se \u00eencheie cu un apel la \"urm\u0103re\u0219te-ne pe Facebook \/ Twitter \/ Instagram!\". De ce s\u0103 nu face\u021bi acest pas mai u\u0219or prin tip\u0103rirea de coduri QR care s\u0103 fac\u0103 leg\u0103tura direct\u0103 cu re\u021belele dvs. sociale? Este imediat, convenabil \u0219i se evit\u0103 gre\u0219elile care pot ap\u0103rea atunci c\u00e2nd v\u0103 baza\u021bi pe c\u0103ut\u0103ri manuale. \u00cen 2011, Diesel folosea un cod QR pentru a colecta \"like-uri\" pe Facebook cu Campania \"Spune-le prietenilor t\u0103i\"<\/a>.<\/p>\n

\"\"<\/a><\/p>\n

Unii furnizori vor crea un singur cod QR care \u00eei va duce pe vizitatori la o pagin\u0103 unde pute\u021bi g\u0103zdui linkuri c\u0103tre toate conturile dvs. separate de social media. Acest lucru permite publicului dvs. s\u0103 aleag\u0103 cum s\u0103 v\u0103 urm\u0103reasc\u0103 prin intermediul canalului preferat. Cu c\u00e2t le pute\u021bi face mai u\u0219or acest lucru, cu at\u00e2t mai mult ve\u021bi reu\u0219i s\u0103 v\u0103 cre\u0219te\u021bi num\u0103rul de urm\u0103ritori.<\/p>\n

Desc\u0103rc\u0103ri de aplica\u021bii<\/strong><\/h2>\n

Fie c\u0103 aplica\u021bia dvs. este produsul dvs. sau pur \u0219i simplu un instrument care ajut\u0103 oamenii s\u0103 interac\u021bioneze cu afacerea dvs., un cod QR este o modalitate direct\u0103 pentru publicul dvs. de a o desc\u0103rca pe dispozitivul lor, chiar aici \u0219i acum.<\/p>\n

Un cod QR dinamic al magazinului de aplica\u021bii poate chiar s\u0103 detecteze dac\u0103 dispozitivul care \u00eel scaneaz\u0103 ruleaz\u0103 Android sau iOS, pentru a se asigura c\u0103 instaleaz\u0103 versiunea corect\u0103 a aplica\u021biei dumneavoastr\u0103. \u00cen func\u021bie de furnizorul de coduri QR, ve\u021bi putea, de asemenea, s\u0103 colecta\u021bi o mul\u021bime de date utile. Acestea v\u0103 pot spune c\u00e2nd, unde \u0219i de c\u0103tre cine este desc\u0103rcat\u0103 aplica\u021bia dvs., permi\u021b\u00e2ndu-v\u0103 s\u0103 v\u0103 rafina\u021bi \u0219i s\u0103 v\u0103 direc\u021biona\u021bi marketingul mai eficient.<\/p>\n

Coduri QR statice vs. dinamice<\/b><\/h2>\n

Codurile QR sunt de dou\u0103 tipuri diferite: statice \u0219i dinamice. Dup\u0103 cum sugereaz\u0103 \u0219i numele, codurile QR statice r\u0103m\u00e2n mereu la fel, \u00een timp ce codurile dinamice, sau cel pu\u021bin paginile de destina\u021bie c\u0103tre care acestea indic\u0103, se pot schimba \u00een timp real. Este o idee foarte bun\u0103 s\u0103 \u00eenv\u0103\u021ba\u021bi despre modul \u00een care acestea func\u021bioneaz\u0103 \u0219i despre avantajele \u0219i dezavantajele ambelor abord\u0103ri, dac\u0103 dori\u021bi s\u0103 decide\u021bi care este cea mai bun\u0103 cale pentru campania dvs.<\/span><\/p>\n

Coduri QR statice<\/b><\/h3>\n

Codurile statice nu se schimb\u0103. Ele vor direc\u021biona \u00eentotdeauna scanerul c\u0103tre URL-ul exact care este codificat \u00een model. \u00cen plus, deseori sunt gratuite \u0219i nu expir\u0103 niciodat\u0103. De\u0219i sun\u0103 satisf\u0103c\u0103tor de simplu, aceast\u0103 abordare are \u0219i dezavantaje.<\/span><\/p>\n

De exemplu, dac\u0103 linkul c\u0103tre acea pagin\u0103 este rupt, dac\u0103 site-ul dvs. este offline sau dac\u0103 schimba\u021bi structura URL a site-ului, persoana care scaneaz\u0103 codul nu va ajunge la pagina dorit\u0103.<\/span><\/p>\n

\u00a0<\/span>Orice modificare a adresei paginii de destina\u021bie \u0219i nu ve\u021bi avea de ales dec\u00e2t s\u0103 renun\u021ba\u021bi la codul QR static existent \u0219i s\u0103 crea\u021bi un nou cod pentru noul URL. Greu de f\u0103cut atunci c\u00e2nd codul QR este tip\u0103rit \u0219i se afl\u0103 \u00een domeniul public.<\/span><\/p>\n

Dac\u0103 a\u021bi configurat o redirec\u021bionare, poten\u021bialul client poate fi direc\u021bionat \u00een continuare c\u0103tre pagina dorit\u0103. Cu toate acestea, dac\u0103 folosi\u021bi etichete UTM, datele de urm\u0103rire pot fi pierdute prin redirec\u021bionare.<\/span>\u00a0<\/span><\/p>\n

Coduri QR dinamice<\/b><\/h3>\n

\u00cen schimb, URL-ul de destina\u021bie legat de un cod QR dinamic poate fi editat \u00een orice moment. Aceasta \u00eenseamn\u0103 c\u0103 pute\u021bi direc\u021biona clien\u021bii c\u0103tre diferite pagini de destina\u021bie de-a lungul timpului, \u00een func\u021bie de necesit\u0103\u021bi.<\/span><\/p>\n

Dac\u0103 ave\u021bi un link rupt sau un URL modificat, pute\u021bi schimba adresa linkului cu furnizorul de coduri QR \u0219i continua\u021bi ca \u00eenainte.<\/span><\/p>\n

Pe l\u00e2ng\u0103 dep\u0103\u0219irea dificult\u0103\u021bilor tehnice, pute\u021bi utiliza aceast\u0103 func\u021bionalitate \u00een scopuri comerciale, trimi\u021b\u00e2nd clien\u021bii c\u0103tre diferite pagini de destina\u021bie \u00een func\u021bie de obiectivele curente ale afacerii dumneavoastr\u0103.\u00a0<\/span><\/p>\n

De asemenea, \u00een timp, pute\u021bi reutiliza codurile QR dinamice \u0219i materialele imprimate cu acestea pentru diferite campanii, mesaje sau concursuri.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Codurile QR dinamice reu\u0219esc acest lucru prin direc\u021bionarea persoanei care scaneaz\u0103 codul c\u0103tre o adres\u0103 URL, care apoi o direc\u021bioneaz\u0103 c\u0103tre orice pagin\u0103 de destina\u021bie pe care o specifica\u021bi.\u00a0<\/span><\/p>\n

Utilizarea unui URL scurt are avantajul suplimentar de a face ca modelele dinamice de coduri QR s\u0103 fie mai mici, mai simple \u0219i mai rapid de citit de c\u0103tre dispozitive.<\/span><\/p>\n

Etichetele dumneavoastr\u0103 UTM <\/span>va<\/span><\/i> supravie\u021buiesc procesului de redirec\u021bionare \u0219i pot fi modificate \u00een orice moment \u00eempreun\u0103 cu URL-ul paginii de destina\u021bie.<\/span><\/p>\n

\u00cen plus, este posibil ca furnizorul de coduri QR s\u0103 v\u0103 ofere propriul pachet de urm\u0103rire pe care \u00eel pute\u021bi utiliza pentru a monitoriza ce scan\u0103ri a primit codul dvs. \u0219i din ce surse.<\/span><\/p>\n

Deci dinamic este cel mai bine?<\/b><\/h3>\n

Av\u00e2nd \u00een vedere toate acestea, codurile QR dinamice par a fi cea mai bun\u0103 op\u021biune. \u0218i unde este \u0219mecheria? Ei bine, ca de obicei, prime\u0219ti ceea ce pl\u0103te\u0219ti...<\/span><\/p>\n

\u00cen timp ce codurile QR statice pot fi adesea ob\u021binute gratuit, \u00eentre\u021binerea unui cod QR dinamic cu ajutorul unui serviciu de generare de coduri QR se pl\u0103te\u0219te, de obicei, prin intermediul unui abonament.\u00a0<\/span><\/p>\n

Codul \u00een sine va avea o dat\u0103 de expirare, astfel \u00eenc\u00e2t, chiar dac\u0103 codul este generat gratuit \u00een prim\u0103 instan\u021b\u0103, va trebui s\u0103 \u00eencepe\u021bi s\u0103 pl\u0103ti\u021bi un abonament dac\u0103 dori\u021bi s\u0103 \u00eel p\u0103stra\u021bi pe termen lung.<\/span><\/p>\n

De fapt, merit\u0103 s\u0103 verifica\u021bi de dou\u0103 ori, atunci c\u00e2nd genera\u021bi un cod QR \"gratuit\", dac\u0103 nu v\u0103 \u00eenscrie\u021bi pentru un cod QR dinamic care va ajunge s\u0103 v\u0103 coste o tax\u0103 de \u00eentre\u021binere dac\u0103 dori\u021bi s\u0103 \u00eel men\u021bine\u021bi dup\u0103 o anumit\u0103 dat\u0103.\u00a0<\/span><\/p>\n

Ce trebuie s\u0103 \u0219ti\u021bi atunci c\u00e2nd imprima\u021bi coduri QR?<\/strong><\/h2>\n

Ce dimensiune ar trebui s\u0103 imprima\u021bi codurile QR?<\/strong><\/h3>\n

Exist\u0103 c\u00e2teva aspecte pentru a determina dimensiunea codului QR. \u00cen primul r\u00e2nd, codul trebuie s\u0103 poat\u0103 fi citit de un scaner, dar trebuie s\u0103 fie \u0219i accesibil.<\/p>\n

Companiile implicate \u00een produc\u021bie, livrare sau securitate au adesea propriile sisteme de proprietate \u0219i echipamente de scanare dedicate. Pentru aceste \u00eentreprinderi, este posibil s\u0103 se creeze coduri foarte mici, coduri care nu sunt p\u0103trate \u0219i chiar s\u0103 se renun\u021be la cele trei p\u0103trate de localizare, sau \"ochi\".<\/p>\n

Pentru noi ceilal\u021bi, care cre\u0103m coduri destinate publicului care urmeaz\u0103 s\u0103 fie citite de o aplica\u021bie pentru smartphone, majoritatea site-urilor generatoare de coduri QR v\u0103 recomand\u0103 s\u0103 imprima\u021bi la o dimensiune minim\u0103 de 2 x 2 cm.<\/p>\n

Distan\u021ba face vreo diferen\u021b\u0103?<\/strong><\/h3>\n

Acesta este un sfat foarte bun atunci c\u00e2nd creezi ceva de genul Pliant<\/a> sau Placemat imprimat <\/a>\u00een cazul \u00een care este probabil ca publicul dumneavoastr\u0103 s\u0103 aib\u0103 codul tip\u0103rit imediat \u00een fa\u021ba sa \u0219i smartphone-ul \u00een m\u00e2n\u0103.<\/p>\n

Cu toate acestea, unele coduri QR vor fi destinate publicit\u0103\u021bii exterioare, cum ar fi Postere<\/a>, Panouri de semnalizare<\/a> autobuze sau chiar panouri de pe partea \u00eendep\u0103rtat\u0103 a c\u0103ii ferate. \u00een cazul \u00een care imprima\u021bi un cod care urmeaz\u0103 s\u0103 fie utilizat la distan\u021b\u0103, se aplic\u0103 reguli diferite. Aceast\u0103 formul\u0103 v\u0103 ajut\u0103 s\u0103 determina\u021bi c\u00e2t de mare trebuie s\u0103 fie codul QR tip\u0103rit pentru a fi citit de un telefon inteligent:\"\"<\/a>De exemplu, dac\u0103 distan\u021ba prev\u0103zut\u0103 \u00eentre camera telefonului \u0219i QR este de 20 cm, atunci \u00eemp\u0103r\u021bim aceast\u0103 distan\u021b\u0103 la 10 pentru a ob\u021bine dimensiunea codului QR - \u00een acest caz, 2 cm.<\/p>\n

\u00cen ceea ce prive\u0219te rezolu\u021bia, este o idee bun\u0103 s\u0103 v\u0103 asigura\u021bi c\u0103 codul QR este clar \u0219i bine definit, astfel \u00eenc\u00e2t s\u0103 poat\u0103 fi citit cu acurate\u021be. Pentru un ghid general de ob\u021binere a unei rezolu\u021bii bune a imprim\u0103rii, pute\u021bi consulta pagina noastr\u0103 Ghid de rezolu\u021bie<\/a>.<\/p>\n

Dac\u0103 ave\u021bi de g\u00e2nd s\u0103 utiliza\u021bi codul QR pentru o campanie care necesit\u0103 tip\u0103rirea pe o varietate de elemente de dimensiuni diferite, \u00eencerca\u021bi, pe c\u00e2t posibil, s\u0103 v\u0103 procura\u021bi imaginea codului QR \u00een format vectorial. Frumuse\u021bea unui cod QR \u00eentr-un format grafic vectorial este c\u0103 ve\u021bi putea \u00eentotdeauna s\u0103 \u00eel m\u0103ri\u021bi sau s\u0103 \u00eel mic\u0219ora\u021bi la orice dimensiune \u00eentr-un program precum Adobe Illustrator f\u0103r\u0103 a pierde din rezolu\u021bie.<\/p>\n

Culoare \u0219i contrast<\/strong><\/h3>\n

Cu c\u00e2t este mai mare contrastul dintre zona imprimat\u0103 \u00een cod \u0219i fundalul gol, cu at\u00e2t este mai u\u0219or pentru un dispozitiv s\u0103 citeasc\u0103 codul. Cu toate acestea, asta nu \u00eenseamn\u0103 c\u0103 sunte\u021bi restric\u021bionat la schema tradi\u021bional\u0103 negru pe alb.<\/p>\n

Ceea ce trebuie s\u0103 urm\u0103ri\u021bi este un raport de contrast de 4:1 sau mai mare. Iat\u0103 o idee despre cum ar putea ar\u0103ta acest lucru:<\/p>\n

\"\"<\/a><\/p>\n

Nici nu trebuie s\u0103 v\u0103 limita\u021bi la nuan\u021be de gri, multe coduri QR folosesc dou\u0103 nuan\u021be ale aceleia\u0219i culori sau dou\u0103 culori diferite. Asigura\u021bi-v\u0103 doar c\u0103 diferitele culori men\u021bin un contrast \u00eentre ele din punct de vedere al luminozit\u0103\u021bii.<\/p>\n

Cu toate acestea, este important s\u0103 re\u021bine\u021bi c\u0103, dac\u0103 codul QR va fi citit de un dispozitiv de scanare dedicat, NU UTILIZA\u021aI RO\u0218U SAU RO\u0218U. Scanerele cu infraro\u0219u nu fac distinc\u021bie \u00eentre ro\u0219u \u0219i alb, astfel \u00eenc\u00e2t un cod QR ro\u0219u sau roz va fi practic invizibil pentru dispozitiv.<\/p>\n

Pot s\u0103 pun un logo pe codul meu QR?<\/strong><\/h3>\n

O caracteristic\u0103 fascinant\u0103 a codului QR este c\u0103 pute\u021bi aplica un logo pe o suprafa\u021b\u0103 de p\u00e2n\u0103 la 30% din zona imprimat\u0103 a codului QR \u0219i acesta va func\u021biona \u00een continuare! Oric\u00e2t de improbabil ar p\u0103rea acest lucru, exist\u0103 o marj\u0103 de eroare semnificativ\u0103 \u00een codurile QR, numit\u0103 \"corec\u021bie a erorilor\". Acest lucru \u00eenseamn\u0103 c\u0103 poate fi scanat \u0219i citit chiar dac\u0103 aproape o treime din suprafa\u021ba sa este ascuns\u0103.<\/p>\n

Integrat\u0103 ini\u021bial \u00een tehnologie ca o plas\u0103 de siguran\u021b\u0103 \u00een cazul \u00een care codul imprimat se murd\u0103rea sau se deteriora \u00eentr-un mediu industrial, corec\u021bia erorilor este o veste bun\u0103 pentru comercian\u021bii care doresc s\u0103 adauge o not\u0103 de personalizare a codului lor.<\/p>\n

Ar trebui s\u0103 ave\u021bi grij\u0103 s\u0103 nu acoperi\u021bi prea mult din cod \u0219i nu uita\u021bi c\u0103, prin eliminarea sistemului de siguran\u021b\u0103 care este corec\u021bia erorilor, codul dvs. va trebui s\u0103 fie tip\u0103rit cu precizie, curat \u0219i nedeteriorat pentru a func\u021biona corect.<\/p>\n

Cheia succesului este s\u0103 testa\u021bi, s\u0103 testa\u021bi \u0219i s\u0103 testa\u021bi din nou pentru a v\u0103 asigura c\u0103 codul QR func\u021bioneaz\u0103 corect.<\/p>\n

Cum pot s\u0103 m\u0103 asigur c\u0103 codul meu QR va prinde?<\/strong><\/h3>\n

Un avantaj al istoriei (aproape la propriu) zbuciumate a codurilor QR este c\u0103 pute\u021bi \u00eenv\u0103\u021ba multe din trecut. Dac\u0103 sunte\u021bi precaut \u00een ceea ce prive\u0219te abord\u0103rile pe care trebuie s\u0103 le evita\u021bi, merit\u0103 s\u0103 v\u0103 uita\u021bi la aspectele codurilor QR care au dus la declinul lor \u00een anii '20.<\/p>\n

Una dintre principalele probleme a fost lipsa aparent\u0103 de context pentru aceste mici cutii albe \u0219i negre care au \u00eenceput s\u0103 apar\u0103 brusc. Chiar \u0219i acum, 10 ani mai t\u00e2rziu, este pu\u021bin probabil ca un cod QR f\u0103r\u0103 nicio instruc\u021biune, \u00een afar\u0103 poate de un scurt \"Scan Me\", s\u0103 ob\u021bin\u0103 rezultate. Nu a\u021bi face clic pe un buton de pe un site web care spune \"ap\u0103sa\u021bi-m\u0103\". Ai putea ajunge s\u0103 te ui\u021bi la Rick Astley, sau mai r\u0103u...<\/p>\n

\"\"<\/a><\/p>\n

O abordare minimal\u0103 ar putea avea un oarecare succes dac\u0103 ar fi cuplat\u0103 cu un con\u021binut grafic ca parte a unei misterioase campanii de marketing de gheril\u0103, dar, \u00een cea mai mare parte, publicul larg este prea priceput \u0219i cinic pentru a folosi un cod QR f\u0103r\u0103 un context clar \u0219i adecvat.<\/p>\n

Acela\u0219i lucru este valabil \u0219i pentru accesibilitate. Pentru ca codul dvs. s\u0103 poat\u0103 fi scanat, asigura\u021bi-v\u0103 c\u0103 nu apare la o \u00een\u0103l\u021bime sau la o distan\u021b\u0103 inaccesibil\u0103. \u0218i, bine\u00een\u021beles, \u021bine\u021bi cont de suprafa\u021ba pe care va ap\u0103rea. Asigura\u021bi-v\u0103 c\u0103 se afl\u0103 pe o suprafa\u021b\u0103 plan\u0103 \u0219i ne\u00eentrerupt\u0103 \u0219i c\u0103 nu este decupat. Practic, nu face\u021bi asta:<\/p>\n

\"\"<\/a><\/p>\n

\u00centruc\u00e2t codurile QR fac parte din via\u021ba de zi cu zi \u00een zilele noastre, nu exist\u0103 niciun motiv pentru care s\u0103 nu le pute\u021bi face s\u0103 lucreze pentru dumneavoastr\u0103. Consumatorii au ajuns s\u0103 accepte \u0219i s\u0103 foloseasc\u0103 cu u\u0219urin\u021b\u0103 codurile QR, a\u0219a c\u0103 depinde de dvs. s\u0103 v\u0103 desf\u0103\u0219ura\u021bi campania \u00een cadrul potrivit, \u00eenconjurat\u0103 de un design excelent \u0219i de un mesaj clar.<\/p>","protected":false},"excerpt":{"rendered":"

A decade ago, QR codes were supposed to be the next big thing in customer engagement. But with some audiences finding them confusing and frustrating, they failed to catch on in the way some marketers had hoped. Thanks to recent events, QR codes have begun to play a much larger role in our lives. This […]<\/p>\n","protected":false},"author":134,"featured_media":71634,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-71630","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nThey're Back! A Marketer\u2019s Guide to Cracking the QR Code | Solopress UK<\/title>\n<meta name=\"description\" content=\"Our guide looks at the origins of QR codes, the ups and down of their story and how to print them to make the most of the opportunities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/theyre-back-un-ghid-pentru-comercianti-pentru-a-sparge-codul-qr\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"They're Back! 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