{"id":71718,"date":"2022-01-14T11:12:23","date_gmt":"2022-01-14T11:12:23","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=71718"},"modified":"2022-12-21T22:48:43","modified_gmt":"2022-12-21T22:48:43","slug":"deveniti-shareable-cu-locatii-instagramabile-si-produse-unboxable","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/get-shareable-with-instagrammable-locations-and-unboxable-products\/","title":{"rendered":"Deveni\u021bi partajabili cu loca\u021bii Instagrammable \u0219i produse unboxable"},"content":{"rendered":"
<\/div>

Strategia dvs. de social media se refer\u0103 la ceea ce pune\u021bi online. Dar ar trebui s\u0103 include\u021bi \u0219i activitatea din lumea real\u0103, cu scopul de a o distribui online? La urma urmei, exist\u0103 lucruri pe care le pute\u021bi face \u00een lumea real\u0103 care vor \u00eencuraja o acoperire valoroas\u0103 \u0219i \u00een lumea virtual\u0103.<\/span><\/p>\n

Prin crearea unui mediu sau a unui fundal care ofer\u0103 o oportunitate de a face fotografii sau prin furnizarea de ambalaje \u0219i materiale care creeaz\u0103 un moment de unboxing care poate fi \u00eemp\u0103rt\u0103\u0219it, pute\u021bi r\u0103sp\u00e2ndi cuv\u00e2ntul despre brandul dvs. f\u0103r\u0103 s\u0103 v\u0103 conecta\u021bi!<\/span><\/p>\n

Marketing prin fotografie<\/b>\u00a0<\/span><\/h2>\n

Dac\u0103 ne \u00eentoarcem la \u00eenceputul anilor '50, c\u00e2nd fotografia a \u00eenceput s\u0103 devin\u0103 accesibil\u0103 pentru mase, vom vedea primele instala\u021bii care ofer\u0103 turi\u0219tilor posibilitatea de a face fotografii.<\/span><\/p>\n

\"Tabl\u0103<\/a>
Tabl\u0103 decupat\u0103 creat\u0103 de photocutouts.co.uk pentru Ellen Macarthur Cancer Trust<\/figcaption><\/figure>\n

Vorbim despre acele panouri de pe malul m\u0103rii unde \u00ee\u021bi bagi fa\u021ba printr-o gaur\u0103 \u00een timp ce cineva \u00ee\u021bi face o poz\u0103. <\/span>Potrivit photocutouts.co.uk<\/span><\/a>, se poate spune c\u0103 au fost prima pies\u0103 de marketing foto-op. \u00cen zilele noastre, aceste panouri sunt rareori v\u0103zute f\u0103r\u0103 un URL, #hashtag sau Twitter handle imprimat \u00een partea de jos.<\/span><\/p>\n

Poate c\u0103 nu sunte\u021bi pe pia\u021b\u0103 pentru un decupaj cochet pe malul m\u0103rii, dar principiul este simplu \u0219i eficient: crea\u021bi o ocazie irezistibil\u0103 de a face fotografii \u0219i \u00eencorpora\u021bi un element care s\u0103 v\u0103 permit\u0103 s\u0103 v\u0103 promova\u021bi afacerea \u00eentr-un fel sau altul.<\/span><\/p>\n

Acum cu aripi<\/b><\/h2>\n
\"\"<\/a>
Foto: Taylor Swift \/ Instagram<\/figcaption><\/figure>\n

Alimentat de apari\u021bia lui Taylor Swift pe Instagram \u00een fa\u021ba unei piese de Kelsey Montague, trendul aripilor de fluture sau de \u00eenger a \u00eenceput \u00een lumea graffiti art \u00eenainte de a face trecerea inevitabil\u0103 \u00een lumea localurilor \u0219i a comercian\u021bilor cu am\u0103nuntul.<\/span><\/p>\n

\u00cen postarea cu Taylor Swift, pute\u021bi vedea c\u0103 @KelseyMontagueArt a semnat piesa din st\u00e2nga jos. \u00cen multe exemple, spa\u021biul dintre por\u021biunea superioar\u0103 a aripilor este adesea folosit pentru a plasa logo-uri, URL-uri, hashtag-uri etc.<\/span><\/p>\n

 <\/p>\n

Acum este un tropar comun \u00een instala\u021biile Instagrammable din loca\u021bii din \u00eentreaga lume. Un alt exemplu excelent este cel al artistului Paul Curtis, ale c\u0103rui aripi Liver Bird de pe Jamaica Street din Triunghiul Baltic din Liverpool sunt ceea ce <\/span>Liverpool Echo<\/span><\/a> nume\u0219te \"unul dintre cele mai \"Instagrammable\" locuri din ora\u0219\".<\/span><\/p>\n

\"\"<\/a>
Artistul Paul Curtis \u00een fa\u021ba propriilor sale lucr\u0103ri. Fotografie: Liverpool Echo<\/figcaption><\/figure>\n

Dac\u0103 nu sunte\u021bi destul de \u00eendr\u0103zne\u021b pentru a lua o cutie de spray pentru pere\u021bii dvs., un imprimat <\/span>Vinil Banner<\/span><\/a> sau <\/span>Extra Wide Roller Banner<\/span><\/a> poate oferi o solu\u021bie nepermanent\u0103 \u0219i portabil\u0103.<\/span><\/p>\n

Dar este art\u0103?<\/b><\/h2>\n

Grani\u021ba dintre instala\u021bia de art\u0103 \u0219i \u0219edin\u021ba foto de pe Instagram s-a estompat cu siguran\u021b\u0103. Aceast\u0103 fotografie de pe Instagram a lui Katie Perry, \u00een care c\u00e2nt\u0103rea\u021ba se afl\u0103 \u00een interiorul unei lucr\u0103ri numite \"Infinity Mirrors\", realizat\u0103 de artista Yayoi Kusama, reprezint\u0103 cu siguran\u021b\u0103 punctul \u00een care cele dou\u0103 lumi se ciocnesc.<\/span><\/p>\n

\"Foto:<\/a>
Foto: Katy Perry \/ Instagram<\/figcaption><\/figure>\n

Experien\u021be pop-up \u0219i locuri de joac\u0103 pentru con\u021binut!<\/strong><\/h2>\n

Pentru Instagramerii cu mai pu\u021bin\u0103 celebritate dec\u00e2t doamna Perry, \"Pop-up Experiences\" le ofer\u0103 celor care doresc s\u0103 devin\u0103 influenceri \u0219ansa de a-\u0219i \u00eenveseli feed-urile prin fotografierea \u0219i filmarea lor \u00een medii impresionante.<\/span><\/p>\n

O2 Arena din Londra g\u0103zduie\u0219te \u00een prezent at\u00e2t <\/span>Selfie Factory<\/span><\/a> \u0219i <\/span>Tikky Town<\/span><\/a>. Selfie Factory se descrie ca fiind o \"cas\u0103 de distrac\u021bii inspirat\u0103 de Instagram\", \u00een timp ce Tikky Town este orientat\u0103 mai mult c\u0103tre platforma video Tik Tok \u0219i este prezentat\u0103 ca un \"loc de joac\u0103 pentru copii mari\". Ambele loca\u021bii sunt pline de decoruri colorate, recuzit\u0103 \u0219i spa\u021bii care \u00eei ajut\u0103 pe utilizatori s\u0103 creeze genul de con\u021binut impresionant pe care te-ai a\u0219tepta s\u0103 \u00eel vezi \u00eentr-un studio profesionist.<\/span><\/p>\n

\"Selfie<\/a>
St\u00e2nga: Pink Supermarket este unul dintre numeroasele spa\u021bii de la Selfie Factory. Dreapta: Unul dintre fundalurile geniale concepute pentru videoclipurile TikTok la Tikky Town.<\/figcaption><\/figure>\n

De\u0219i majoritatea modelelor de afaceri nu sunt orientate \u00een mod special c\u0103tre crearea de oportunit\u0103\u021bi foto pentru vizitatori, nu exist\u0103 niciun motiv pentru care \u00eentreprinderile fizice s\u0103 nu se poat\u0103 inspira din acest lucru. Dac\u0103 reu\u0219i\u021bi s\u0103 ad\u0103uga\u021bi c\u00e2teva ornamente la evenimentul sau la locul de desf\u0103\u0219urare a afacerii dvs., a\u021bi putea culege dubla recompens\u0103 de a atrage mai mul\u021bi vizitatori \u0219i de a r\u0103sp\u00e2ndi vestea online.<\/span><\/p>\n

Inspir\u0103-te pentru a-\u021bi crea propriile \u0219edin\u021be foto<\/strong><\/h2>\n

Dac\u0103 clien\u021bii \u00ee\u0219i fac deja selfie-uri \u00een jurul loca\u021biei dvs., c\u0103uta\u021bi locul unde se \u00eent\u00e2mpl\u0103 acest lucru \u0219i vede\u021bi ce pute\u021bi face pentru a \u00eembun\u0103t\u0103\u021bi acel spa\u021biu. \u00cen primul r\u00e2nd, a\u021bi putea dori s\u0103 g\u0103si\u021bi modalit\u0103\u021bi de a face ca selfie-urile lor s\u0103 fie mai u\u0219or de partajat. Poate v\u0103 g\u00e2ndi\u021bi s\u0103 introduce\u021bi spa\u021bii impresionante \u0219i decoruri str\u0103lucitoare pentru a atrage influencerii \u00een devenire.\u00a0<\/span><\/p>\n

Dac\u0103 o faci cum trebuie, ca la Blanche Bakery din Cardiff, vor veni \u00een num\u0103r mare. Semnul de neon al acestui local vegan pe care scrie \"dar mai \u00eent\u00e2i cafeaua\" a devenit mai mult dec\u00e2t gogo\u0219ile lor cu ghea\u021b\u0103, ceea ce l-a transformat \u00eentr-o destina\u021bie de top pentru instagrammeri.<\/span><\/strong><\/p>\n

\"Brut\u0103ria<\/a>
St\u00e2nga: Ocazie foto \u00een Blanche Bakery Cardiff. Dreapta: Instagrammerul Lucia Fraschetti la fa\u021ba locului.<\/figcaption><\/figure>\n

\u00cen al doilea r\u00e2nd, a\u021bi putea dori s\u0103 v\u0103 pune\u021bi propria amprent\u0103 pe orice poz\u0103 in situ, plas\u00e2nd logo-ul, site-ul web, adresa sau hashtag-ul dvs. pentru a v\u0103 face cunoscut brandul \u00een r\u00e2ndul celor care v\u0103 urm\u0103resc, a\u0219a cum Vital Proteins reu\u0219e\u0219te s\u0103 fac\u0103 \u00een mod constant.<\/span><\/p>\n

\"\"<\/a>
St\u00e2nga: magazinul Vitals Proteins ofer\u0103 un spa\u021biu eminamente Instagrammable. Dreapta: Influencerul Olivia Culpo la magazin.<\/figcaption><\/figure>\n

Selfie \u00een oglind\u0103? Autocolant \u00een oglind\u0103!<\/b><\/h2>\n

Mul\u021bi oameni prefer\u0103 un selfie \u00een oglind\u0103 \u00een locul celui \u00een m\u00e2n\u0103, deoarece permite o distan\u021b\u0103 focal\u0103 mai mare \u0219i mai m\u0103gulitoare. Dac\u0103 vre\u021bi s\u0103 g\u0103zdui\u021bi personalit\u0103\u021bi con\u0219tiente de sine \u00een social media, o oglind\u0103 mare sau un perete cu oglind\u0103 le va satisface perfect.<\/span><\/p>\n

\"\"<\/a>
GU Style Studio \u0219i-a pus hashtag-ul \u00eentr-o fotografie realizat\u0103 de influencerul japonez nooongram_9. Foto: nooongram_9 \/ Instagram<\/figcaption><\/figure>\n

C\u00e2nd vine vorba de a strecura un pic din brandingul t\u0103u \u00een fotografii, <\/span>Autocolante<\/span><\/a> sunt o modalitate excelent\u0103 de a face un photobomb.<\/span><\/p>\n

Campanii \u0219i evenimente<\/b><\/h2>\n

O instala\u021bie ca aceasta pentru campania Be Berlin este simpl\u0103 \u0219i direct\u0103: face\u021bi o fotografie, trimite\u021bi-o pe Twitter \u0219i eticheta\u021bi-o cu #BeBerlin. Campania a adunat peste 8.200 de fotografii.<\/p>\n

\"\"<\/a>
Campania \"Be Berlin\" s-a desf\u0103\u0219urat \u00eentre 2008 \u0219i 2012, cu scopul de a \u00eencuraja afacerile \u0219i turismul.<\/figcaption><\/figure>\n

Agen\u021bii de publicitate folosesc adesea fundaluri<\/a>\u00a0care prezint\u0103 logo-uri la evenimente sportive \u0219i mediatice pentru a cre\u0219te gradul de con\u0219tientizare \u0219i pentru a-\u0219i asocia marca cu un eveniment interesant sau plin de farmec. Pute\u021bi utiliza acest principiu \u0219i la un eveniment la care \u0219ti\u021bi c\u0103 vor fi prezente camerele de luat vederi.<\/p>\n

\"\"<\/a><\/p>\n

Dac\u0103 participa\u021bi la o expozi\u021bie comercial\u0103, pute\u021bi crea o adev\u0103rat\u0103 agita\u021bie \u00een jurul standului dvs. prin crearea de oportunit\u0103\u021bi de fotografiere cu ajutorul materialelor de prezentare.\u00a0<\/span><\/p>\n

Pute\u021bi s\u0103 v\u0103 folosi\u021bi imagina\u021bia pentru a crea oportunit\u0103\u021bi de fotografiere \u00een orice materiale de prezentare pe care le alege\u021bi pentru a v\u0103 alc\u0103tui standul. Cu ajutorul unor idei de design inventive, Bold fundaluri<\/a>, izbitoare Bannere<\/a>, \u0219i atr\u0103g\u0103toare pentru ochi Steaguri, <\/a>toate pot contribui la crearea acelui moment Instagrammable.<\/p>\n

Recuzita poate oferi, de asemenea, un element de distrac\u021bie care \u00eei determin\u0103 pe vizitatori s\u0103 scoat\u0103 telefoanele \u0219i s\u0103 fac\u0103 c\u00e2teva fotografii pentru re\u021belele de socializare. La ultima noastr\u0103 vizit\u0103 la Print Show, am produs Scaune de punte<\/a> care a oferit un pic de amuzament, precum \u0219i un loc de odihn\u0103 foarte necesar pentru vizitatorii no\u0219tri. De asemenea, au provocat \u0219i acest moment de \u00eemp\u0103rt\u0103\u0219it \u00een care domnul din st\u00e2nga \u00ee\u0219i d\u0103 seama c\u0103 a r\u0103sturnat cafeaua \u00eenso\u021bitorului s\u0103u din m\u00e2n\u0103 cu o minge de plaj\u0103 aruncat\u0103 neglijent:<\/p>\n

\"Delega\u021bii<\/a><\/p>\n

Unboxing inteligent<\/b><\/h2>\n

Unboxing-ul este \"o chestie\" de mult\u0103 vreme. Site-uri web de pionierat unbox.it<\/a> \u0219i unboxing.com<\/a> au existat \u00eenc\u0103 din 2006, de\u0219i majoritatea con\u021binutului de unboxing este acum partajat pe platformele de socializare precum Instagram, Tik Tok \u0219i YouTube. De asemenea, ofer\u0103 un serviciu pentru consumatori, ar\u0103t\u00e2nd publicului ce anume prime\u0219te dac\u0103 face acea achizi\u021bie.<\/span><\/p>\n

\u00cen prezent, este o tendin\u021b\u0103 \u00eenr\u0103d\u0103cinat\u0103 pe care companiile o pot exploata cu u\u0219urin\u021b\u0103 prin \u00eembun\u0103t\u0103\u021birea experien\u021bei de unboxing. <\/span>Asigura\u021bi-v\u0103 c\u0103 ambalajul dvs. ofer\u0103 mai multe puncte de interes \u00een timp ce clientul dvs. dezv\u0103luie cu entuziasm produsul pe care l-a adus de la dvs. O<\/span>nceputul produsului dumneavoastr\u0103 ar trebui s\u0103 fie o \"experien\u021b\u0103\". Considera\u021bi aceast\u0103 experien\u021b\u0103 ca fiind parte integrant\u0103 a produsului pe care \u00eel vinde\u021bi.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Experien\u021ba de unboxing nu este doar pentru cel mai recent produs Apple. Exist\u0103 videoclipuri de despachetare pentru produse pe care mul\u021bi le-ar considera pu\u021bin \"neatr\u0103g\u0103toare\", de la aparate de aer condi\u021bionat la pr\u0103jitoare de p\u00e2ine!<\/span><\/p>\n

\u00cen plus fa\u021b\u0103 de produsul r\u00e2vnit \u00een sine, pasiona\u021bii de unboxing vor fi \u00eenc\u00e2nta\u021bi s\u0103 descopere materialele tip\u0103rite care \u00eel \u00eenso\u021besc \u0219i care pot include Autocolante<\/a>, Etichete Swing<\/a>, Certificate, pliante \u0219i flutura\u0219i cu detalii sau instruc\u021biuni<\/a>. Autocolantele pot fi folosite \u0219i pentru a sigila pachetele, precum \u0219i pentru a oferi un cadou gratuit \u00een interiorul pachetului. Personalizat Panglic\u0103<\/a> \u0219i personalizate H\u00e2rtie de \u00eempachetat<\/a> ajut\u0103 la ad\u0103ugarea unui sentiment de lux la produsele de \u00eenalt\u0103 calitate, precum \u0219i la c\u00e2\u0219tigarea favorurilor celor care le expediaz\u0103.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Acest tip de material este deosebit de apreciat de publicul din domeniile tehnologiei, jocurilor, modei, sportului, skaterilor sau muzicii. \u00cenainte ca produsul dvs. s\u0103 fie scos din ambalaj, v\u0103 pute\u021bi a\u0219tepta ca orice \"bomboan\u0103\" care \u00eel \u00eenso\u021be\u0219te s\u0103 fie analizat\u0103 cu aten\u021bie!<\/span><\/p>\n

Nu doar materialele tip\u0103rite func\u021bioneaz\u0103 bine pentru a \u00eendulci experien\u021ba de unboxing.\u00a0<\/span>Bomboanele literale - Dulciurile - sunt un element popular de inclus \u00een zilele noastre. Gestul va avea o greutate mai mare dac\u0103 alege\u021bi s\u0103 include\u021bi pachete de dulciuri de marc\u0103<\/a>.<\/span><\/p>\n

\u0218i s\u0103 vorbim despre fenomenul care este cana Sports Direct. La mine \u00een cas\u0103 este una care a sosit odat\u0103 cu un lot de \u00eembr\u0103c\u0103minte sportiv\u0103. Este foarte posibil s\u0103 existe una \u0219i la tine acas\u0103 sau la locul de munc\u0103.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Legenda c\u0103nii Sports Direct a c\u0103p\u0103tat o via\u021b\u0103 proprie, cu meme-uri \u0219i pove\u0219ti false despre inunda\u021bii <\/a>fiind \u00eemp\u0103rt\u0103\u0219ite pe toate re\u021belele de socializare. Atunci c\u00e2nd un material de marketing capteaz\u0103 imagina\u021bia publicului \u00een acest mod, este un vis pentru un marketer!<\/span><\/p>\n

A\u0219adar, atunci c\u00e2nd v\u0103 g\u00e2ndi\u021bi la modul \u00een care brandul dvs. apare online, poate fi util s\u0103 v\u0103 g\u00e2ndi\u021bi \u0219i la altceva dec\u00e2t la site-ul dvs. web \u0219i la conturile de social media. Cre\u00e2nd ceva imaginativ \u0219i captivant \u00een lumea fizic\u0103, s-ar putea s\u0103 da\u021bi peste un moment de \u00eemp\u0103rt\u0103\u0219it care s\u0103 dep\u0103\u0219easc\u0103 cu mult strategiile dvs. conven\u021bionale de marketing!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Your social media strategy covers what you put out there online. But should you be including activity in the real world, with a view to getting it shared online? After all, there are things you can do in the actual world that will encourage valuable coverage in the virtual world too. By creating an environment […]<\/p>\n","protected":false},"author":134,"featured_media":71825,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,544],"tags":[],"class_list":{"0":"post-71718","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-print-inspiration"},"acf":[],"yoast_head":"\nGet Shareable On Social Media | Solopress UK<\/title>\n<meta name=\"description\" content=\"Tips on how to create Instagrammable locations and unboxable products that will get your brand valuable exposure on social media\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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