{"id":71826,"date":"2022-01-20T09:15:52","date_gmt":"2022-01-20T09:15:52","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=71826"},"modified":"2023-10-07T11:11:41","modified_gmt":"2023-10-07T10:11:41","slug":"chitare-ancoats","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/entrepreneurs\/ancoats-guitars\/","title":{"rendered":"Pove\u0219ti de \u00eenceput de drum: Prezentarea Ancoats Guitars"},"content":{"rendered":"
<\/div>

Tip\u0103riturile reprezint\u0103 un set de instrumente eficiente pentru \u00eentreprinderi la \u00eenceput de drum. Le ajut\u0103 s\u0103 spun\u0103 lumii c\u0103 au sosit, s\u0103 \u00ee\u0219i stabileasc\u0103 identitatea \u0219i s\u0103 cultive un sentiment de profesionalism \u0219i validitate \u00een jurul m\u0103rcii lor. Pentru anul 2022, am decis s\u0103 urm\u0103rim o nou\u0103 afacere pentru a vedea cum \u00eei pot sprijini eforturile de imprimare \u00een primele zile. Am f\u0103cut c\u00e2teva sondaje \u0219i am fost \u00eenc\u00e2nta\u021bi c\u00e2nd am intrat \u00een contact cu Ancoats Guitars, produc\u0103tor de chitare electrice construite manual din Manchester.<\/p>\n

Introducerea Ancoats Guitars<\/strong><\/h2>\n

Ancoats Guitars este numele comercial al lui Dave Roberts, care a \u00eenceput s\u0103 se joace cu chitarele ca hobby \u00een urm\u0103 cu aproape 25 de ani. \u00cen ultimii \u0219ase ani, a construit chitare de la zero. Dup\u0103 ce a adunat acum abilit\u0103\u021bile, echipamentele \u0219i spa\u021biul de lucru pentru a produce instrumente personalizate de \u00eenalt\u0103 calitate, Dave este \u00een sf\u00e2r\u0219it capabil s\u0103-\u0219i pun\u0103 visul \u00een mi\u0219care \u0219i s\u0103 produc\u0103 chitarele sale.
\n\"\"<\/a>
\n2022 va fi anul \u00een care Ancoats Guitars va deveni o afacere de produc\u021bie cu drepturi depline, iar Solopress va urm\u0103ri fiecare pas din acest proces, relat\u00e2nd despre sui\u0219urile \u0219i cobor\u00e2\u0219urile pe care le presupune lansarea unui nou brand \u0219i oferind numeroase sfaturi despre cum poate fi lansat un nou brand.<\/p>\n

De ce Ancoats?<\/strong><\/h3>\n

Dave a decis s\u0103 numeasc\u0103 compania dup\u0103 zona din Manchester \u00een care \u00ee\u0219i are atelierul. Ancoats este un fost centru al industriei textile din ora\u0219, care a luat na\u0219tere \u00een timpul revolu\u021biei industriale \u0219i a prosperat p\u00e2n\u0103 \u00een secolul trecut.\"\"<\/a><\/p>\n

Zona este renumit\u0103 pentru cl\u0103dirile impozante din c\u0103r\u0103mid\u0103 ro\u0219ie ale morilor, de\u0219i cele mai multe dintre ele au fost transformate \u00een apartamente de lux \u0219i \u00een lofturi la mod\u0103. Atelierul lui Dave este un container de transport maritim recondi\u021bionat, ceea ce se potrive\u0219te foarte bine cu trecutul industrial al zonei.
\n\"\"<\/a><\/p>\n

Chitarele \u00een sine vor purta, de asemenea, nume care fac referire la zone ale ora\u0219ului. New Islington este primul model care va fi oferit cu NQ, reprezent\u00e2nd Cartierul de Nord din Manchester, care se apropie de finalul dezvolt\u0103rii.<\/p>\n

Provoc\u0103ri pentru o nou\u0103 marc\u0103 de chitar\u0103<\/strong><\/h2>\n

O \u00eentrebare important\u0103 la \u00eenceputul oric\u0103rei \u00eentreprinderi comerciale este: ce diferen\u021biaz\u0103 acest produs de cel al concuren\u021bei?<\/p>\n

C\u00e2nd vine vorba de stabilirea unui nou brand de chitar\u0103 electric\u0103, exist\u0103 doi elefan\u021bi foarte impun\u0103tori \u00een camer\u0103.<\/p>\n

Primul este c\u0103 chitarele electrice din Orientul \u00cendep\u0103rtat, care au fost \u00eentotdeauna mult mai ieftine dec\u00e2t cele produse \u00een \u021bar\u0103, recupereaz\u0103 acum decalajul \u00een ceea ce prive\u0219te calitatea.<\/p>\n

Al doilea este c\u0103 chitari\u0219tii electrici, \u00een ciuda posturii lor de rock and roll, sunt o ga\u0219c\u0103 surprinz\u0103tor de conservatoare! Modelele \u0219i m\u0103rcile care au devenit populare \u00een anii 1950 \u00eenc\u0103 domin\u0103 pia\u021ba.<\/p>\n

R\u0103spunsul Ancoats<\/strong><\/h2>\n

Ancoats Guitars este capabil s\u0103 fac\u0103 fa\u021b\u0103 acestor provoc\u0103ri cu o m\u00e2n\u0103 de puncte de v\u00e2nzare unice care diferen\u021biaz\u0103 produsul \u0219i care atrag puternic pia\u021ba \u021bint\u0103. Printre acestea se num\u0103r\u0103 calitatea construc\u021biei, designul unic, personalizarea \u0219i un etos de afaceri ecologic.<\/p>\n

Calitatea construc\u021biei<\/strong><\/h3>\n

\u00cen primul r\u00e2nd, calitatea instrumentelor. \u00cen timp ce chitarele produse \u00een mas\u0103 au progresat mult \u00een ultimii ani, nu exist\u0103 \u00eenc\u0103 o calitate mai bun\u0103 dec\u00e2t cea construit\u0103 manual. Numai constructorii exper\u021bi, fie c\u0103 au propriile m\u0103rci, fie c\u0103 construiesc modele Custom Shop de \u00eenalt\u0103 calitate pentru marile m\u0103rci, pot oferi acest nivel de \u00eengrijire \u0219i aten\u021bie fiec\u0103rui instrument.
\n\"\"<\/a>
\n\u00cen plus fa\u021b\u0103 de prelucrarea minu\u021bioas\u0103 a lemnului care intr\u0103 \u00een componen\u021ba chitarelor Ancoats Guitars, Dave folose\u0219te tipuri de lemn, hardware, componente electrice \u0219i finisaje de calitate superioar\u0103 pe care juc\u0103torii de chitar\u0103 le apreciaz\u0103.<\/p>\n

Design \u00eendr\u0103zne\u021b, ancorat \u00een tradi\u021bie<\/strong><\/h3>\n

Dar cum r\u0103m\u00e2ne cu acei cump\u0103r\u0103tori conservatori de chitare \u0219i cu loialitatea lor fa\u021b\u0103 de modelele americane originale? Cum poate cineva s\u0103 inoveze \u0219i s\u0103 atrag\u0103 \u00een continuare aceast\u0103 estetic\u0103?<\/p>\n

Este cu siguran\u021b\u0103 o provocare dificil\u0103, dar chitarele Ancoats Guitars merg pe o linie perfect\u0103 \u00eentre stilurile moderne \u0219i retro, rezult\u00e2nd modele unice \u0219i izbitoare care \u00eenc\u0103 se afl\u0103 confortabil printre cele mai bune din trecut.
\n\"\"<\/a>Proiectele lui Dave \u00eembin\u0103 estetica din epoca de aur a produc\u021biei americane de chitare cu influen\u021be europene din mi\u0219c\u0103rile Art Deco \u0219i Bauhaus. Rezultatul poate fi v\u0103zut \u00een modelul de debut al Ancoats Guitars, New Islington. \u00cen timp ce pasiona\u021bii de chitare ar putea observa un indiciu de Rickenbacker \u00een ceea ce prive\u0219te coarnele, Gibson \u00een partea inferioar\u0103, Fender \u00een contururile corpului \u0219i Gretsch \u00een jurul hardware-ului, chitarele Ancoats Guitars au un caracter distinct, cu motive Art Deco care informeaz\u0103 formele pickguard-ului \u0219i ale capului.<\/p>\n

Personalizare - non-standard ca standard<\/strong><\/h3>\n

Juc\u0103torii de chitar\u0103 pot fi preten\u021bio\u0219i cu privire la toate aspectele chitarelor lor. Forma g\u00e2tului \u0219i conturul corpului afecteaz\u0103 modul \u00een care instrumentul se simte \u00een m\u00e2ini. Hardware-ul, cum ar fi clapele de acordaj (sau \"capetele ma\u0219inii\") \u0219i aranjamentul podului, unde corzile sunt ancorate de corp, afecteaz\u0103 fiabilitatea \u0219i performan\u021ba. Tipurile de lemn \u0219i \"pickup-urile\" (dispozitive magnetice care transform\u0103 vibra\u021biile corzilor \u00eentr-un semnal electric) au o influen\u021b\u0103 uria\u0219\u0103 asupra sunetului.<\/p>\n

\u00cen timp ce pentru un juc\u0103tor preten\u021bios poate fi dificil s\u0103 g\u0103seasc\u0103 chitara perfect\u0103 de pe raft, procesul de comand\u0103 de pe ancoatsguitars.co.uk permite cump\u0103r\u0103torului s\u0103 specifice fiecare detaliu, asigur\u00e2ndu-se c\u0103 este livrat\u0103 chitara de vis. Pe l\u00e2ng\u0103 tipurile de personaliz\u0103ri pe care le ofer\u0103 majoritatea constructorilor, Dave ofer\u0103, de asemenea, op\u021biunea rar \u00eent\u00e2lnit\u0103 a unui \"German carve\". Este vorba de o \u0219anfrenare curbat\u0103 \u00een jurul marginii corpului, recent readus\u0103 \u00een actualitate de constructorul american de chitare Fano.<\/p>\n

\"\"<\/a><\/p>\n

Finisajele oferite dep\u0103\u0219esc, de asemenea, gama a\u0219teptat\u0103 de culori tradi\u021bionale pentru chitare. Dac\u0103 g\u0103si\u021bi o nuan\u021b\u0103 care v\u0103 place \u0219i care este oferit\u0103 de Compania Little Green Paint Company<\/a> sau ca pat\u0103 pentru lemn de la Crimson Guitars<\/a>, atunci Ancoats Guitars v\u0103 va finisa chitara \u00een acea culoare.<\/p>\n

Ethos ecologic<\/strong><\/h3>\n

Dave este pasionat de mediul \u00eenconjur\u0103tor, a\u0219a c\u0103 fiecare chitar\u0103 Ancoats este construit\u0103 din lemn sustenabil. Av\u00e2nd \u00een vedere c\u0103, \u00een secolul trecut, construc\u021bia de chitare se baza pe lemn tropical, cum ar fi lemnul de trandafir \u0219i mahon, lemnul provenit din surse responsabile a devenit un aspect important pentru constructorii \u0219i cump\u0103r\u0103torii de chitare. Dave colaboreaz\u0103 cu G&S Specialist Timber din Lake District pentru a face rost de lemn de cea mai bun\u0103 calitate, minimiz\u00e2nd \u00een acela\u0219i timp impactul asupra planetei.<\/p>\n

Nici industria chitarelor nu are un palmares prea bun \u00een ceea ce prive\u0219te materialele de finisare. Tradi\u021bionalele \u0219i c\u0103utatele finisaje cu nitroceluloz\u0103 pot fi deosebit de d\u0103un\u0103toare. \u00cencep\u00e2nd cu anii '70, produc\u0103torii de mas\u0103 au trecut la finisaje din poliuretan. De\u0219i mai ieftine \u0219i mai sigure de aplicat, acestea sunt \u00een esen\u021b\u0103 din plastic, deci nu sunt perfecte.<\/p>\n

Finisajele folosite la chitarele Ancoats Guitars sunt toate pe baz\u0103 de ap\u0103, ceea ce \u00eenseamn\u0103 c\u0103 sunt mai prietenoase cu mediul \u00eenconjur\u0103tor \u0219i mai u\u0219or de retu\u0219at dac\u0103 chitara prime\u0219te o lovitur\u0103.<\/p>\n

De asemenea, Dave a f\u0103cut tot posibilul pentru a se asigura c\u0103 to\u021bi furnizorii s\u0103i sunt locali, pentru a men\u021bine distan\u021bele de livrare la un nivel minim. \u0218i, bine\u00een\u021beles, dac\u0103 v\u0103 comanda\u021bi chitara \u00een Marea Britanie, aceasta nu va trebui s\u0103 c\u0103l\u0103toreasc\u0103 \u00een cealalt\u0103 parte a lumii pentru a ajunge la dumneavoastr\u0103!<\/p>\n

Spun\u00e2nd lumii<\/strong><\/h2>\n

La fel cum o chitar\u0103 electric\u0103 are nevoie de un amplificator pentru a-\u0219i difuza muzica, un brand nou, cu o mul\u021bime de puncte de v\u00e2nzare uimitoare, are nevoie de o strategie de marketing armonioas\u0103 pentru a fi auzit.<\/p>\n

\"\"<\/a>
Pute\u021bi urm\u0103ri Dave demo Ancoats Guitars pe canalul lor de YouTube<\/figcaption><\/figure>\n

\u00cen plus fa\u021b\u0103 de un site web mare \u00een c\u0103utarea<\/a> , un domeniu \u00een continu\u0103 expansiune Canal YouTube<\/a> \u0219i o gam\u0103 tot mai larg\u0103 de con\u021binut social media, Dave va lucra \u00eendeaproape cu Solopress pentru a crea un set uimitor de materiale tip\u0103rite pentru a promova Ancoats Guitars.<\/p>\n

Brand nou: Preg\u0103tirea unui logo pentru lansare<\/strong><\/h2>\n

\u00cenainte de a demara primele noastre proiecte de imprimare, Dave a vrut s\u0103 lucreze la logo-ul Ancoats Guitars. A considerat c\u0103 este important s\u0103 rafineze designul m\u0103rcii \u00eenainte de a se lansa \u00een activit\u0103\u021bi pe termen lung. Aceasta este o tactic\u0103 \u00een\u021beleapt\u0103 pentru orice afacere aflat\u0103 \u00een pragul unei campanii majore de marketing, iar graficienii de la Solopress sunt \u00eentotdeauna aici pentru a v\u0103 ajuta dac\u0103 ave\u021bi nevoie de un logo dezvoltat, modificat sau redat \u00eentr-un format diferit.<\/p>\n

Av\u00e2nd \u00een vedere c\u0103 designul reprezint\u0103 o parte at\u00e2t de important\u0103 a identit\u0103\u021bii Ancoats Guitars, a fost important ca designul logo-ului s\u0103 respecte acela\u0219i standard. Dave a lucrat cu designerul nostru pentru a dezvolta logo-ul Ancoats Guitars, p\u0103str\u00e2nd \u00een acela\u0219i timp viziunea sa original\u0103. Rezultatul este un set de itera\u021bii ale logo-ului care vor func\u021biona pe ecran, \u00een print \u0219i pe instrumentele \u00eensele, inclusiv un wordmark, un rotund pentru social media \u0219i un decalcoman pentru cap de chitar\u0103.
\n\"\"<\/a><\/p>\n

Dac\u0103 logo-ul t\u0103u are nevoie de pu\u021bin\u0103 munc\u0103, primul pas este s\u0103 ne contactezi prin intermediul Chat live<\/a>, e-mail info@solopress.com<\/a> sau suna\u021bi la 01702 7460047, iar noi v\u0103 vom pune \u00een leg\u0103tur\u0103 cu un grafician din echipa noastr\u0103 dedicat\u0103 de design.<\/p>\n

Un an interesant<\/strong><\/h2>\n

Cu Dave la bord \u0219i cu noul logo care arat\u0103 grozav la ancoatsguitars.co.uk<\/a>, abia a\u0219tept\u0103m s\u0103 ne punem la treab\u0103 pentru a ne asigura c\u0103 imprimarea joac\u0103 un rol eficient \u00een stabilirea Ancoats Guitars ca marc\u0103 emergent\u0103. R\u0103m\u00e2ne\u021bi conecta\u021bi la aceast\u0103 poveste de pe blog la solopress.com\/blog\/start-up-stories<\/a> pentru actualiz\u0103ri periodice pe m\u0103sur\u0103 ce se desf\u0103\u0219oar\u0103 anul.<\/p>","protected":false},"excerpt":{"rendered":"

Print provides an effective toolkit for businesses when they first start out. It helps them tell the world they have arrived, establish their identity and cultivate a sense of professionalism and validity around their brand. For 2022, we decided we wanted to follow a new business to see how print could support their efforts through […]<\/p>\n","protected":false},"author":134,"featured_media":71834,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[955],"tags":[],"class_list":{"0":"post-71826","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs"},"acf":[],"yoast_head":"\nStart-up Stories: Introducing Ancoats Guitars - Solopress UK<\/title>\n<meta name=\"description\" content=\"This year, we\u2019re following Ancoats Guitars, a new electric guitar brand. 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