{"id":71853,"date":"2022-01-27T19:22:11","date_gmt":"2022-01-27T19:22:11","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=71853"},"modified":"2022-02-03T14:14:29","modified_gmt":"2022-02-03T14:14:29","slug":"intreprinderile-britanice-sunt-optimiste-in-perspectiva-anului-2022","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/uk-businesses-optimistic-heading-into-2022\/","title":{"rendered":"\u00centreprinderile britanice sunt optimiste \u00een perspectiva anului 2022"},"content":{"rendered":"
<\/div>

La fel ca multe \u00eentreprinderi, Solopress se \u00eendreapt\u0103 spre 2022 cu un optimism prudent. Cu to\u021bii avem acum c\u00e2\u021biva ani de experien\u021b\u0103 \u00een pandemii sub centur\u0103, iar terenul pe care ne afl\u0103m \u00eencepe s\u0103 se simt\u0103 pu\u021bin mai solid. Cu planuri dovedite \u00een vigoare \u0219i cu un program interesant de noi strategii \u0219i produse aliniate, viitorul pare mult mai sigur.<\/p>\n

Av\u00e2nd \u00een vedere acest lucru, am fost curio\u0219i s\u0103 afl\u0103m cum i-au afectat evenimentele recente pe clien\u021bii \u0219i partenerii no\u0219tri de afaceri B2B \u0219i ce factori au influen\u021bat planurile lor pentru 2022. Am decis s\u0103 le adres\u0103m un sondaj care s\u0103 acopere aspecte precum recrutarea, practicile de lucru, marketingul \u0219i planurile lor de cre\u0219tere. Pe l\u00e2ng\u0103 satisfacerea propriei noastre curiozit\u0103\u021bi, \u0219tiam c\u0103 datele ob\u021binute vor oferi c\u00e2teva informa\u021bii interesante pentru clien\u021bii no\u0219tri de afaceri.<\/p>\n

Rezultatele au fost \u00eencurajatoare, iar \u00eentreprinderile de toate dimensiunile se \u00eendreapt\u0103 spre anul 2022 cu un aer optimist. Constat\u0103rile noastre fascinante au contestat, de asemenea, unele no\u021biuni larg r\u0103sp\u00e2ndite despre recrutarea, performan\u021ba \u0219i activitatea de marketing reprimate. Iat\u0103 c\u00e2teva aspecte notabile din date.<\/p>\n

Recrutare \u0219i practici de lucru<\/strong><\/h2>\n

Pare popular s\u0103 se afirme c\u0103 recrutarea este aproape imposibil\u0103 \u00een acest moment. Cu toate acestea, \u00een timp ce 40% dintre responden\u021bii no\u0219tri sunt<\/em> consider\u0103 c\u0103 recrutarea este o provocare mai mare acum dec\u00e2t \u00eenainte de pandemie, un num\u0103r important de 60% consider\u0103 c\u0103 este mai u\u0219or sau la fel.<\/p>\n

\"\"<\/a>\"\"<\/a>Atunci c\u00e2nd am \u00eentrebat despre metodele pe care le folosesc angajatorii pentru a atrage noi recru\u021bi, am observat c\u0103 \"munca flexibil\u0103\" a avut o pondere foarte mare. Schimb\u0103rile generalizate \u00een practicile de lucru din timpul pandemiei i-au \u00eenv\u0103\u021bat pe angajatori c\u0103 este posibil s\u0103 ofere o flexibilitate mult mai mare f\u0103r\u0103 a compromite productivitatea. Un bonus suplimentar este faptul c\u0103 practicile de lucru flexibile reprezint\u0103 o modalitate excelent\u0103 de a atrage candida\u021bii la un loc de munc\u0103. \"\"<\/a>
\n\"\"<\/a>Oferind munca la distan\u021b\u0103, recrutorii \u00ee\u0219i pot extinde re\u021beaua pe o arie geografic\u0103 mult mai mare. Un num\u0103r uimitor de 90% dintre responden\u021bii no\u0219tri au introdus munca la distan\u021b\u0103 \u00een timpul pandemiei, iar 77% dintre ace\u0219tia au considerat c\u0103 acest lucru a fost benefic pentru \u00eentreaga lor afacere.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

\u00cen timp ce munca la distan\u021b\u0103 a fost o poveste de succes surprinz\u0103toare datorit\u0103 avantajelor legate de flexibilitate \u0219i recrutare, majoritatea \u00eentreprinderilor cu care am discutat au fost fericite s\u0103 \u00ee\u0219i primeasc\u0103 colegii \u00eenapoi la birou.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

Atunci c\u00e2nd am \u00eentrebat cum a afectat revenirea la locul de munc\u0103 moralul \u0219i creativitatea, am primit un r\u0103spuns pozitiv, de\u0219i u\u0219or amestecat. Urm\u0103torul pas pentru angajatori ar putea fi evaluarea cazurilor \u00een care munca la distan\u021b\u0103 a avut succes \u0219i a beneficiilor ob\u021binute prin revenirea la spa\u021biile de lucru comune. Vestea bun\u0103 este c\u0103 at\u00e2t de multe \u00eentreprinderi sunt acum \u00eentr-o pozi\u021bie informat\u0103 pentru a g\u0103si echilibrul perfect \u00eentre munca la domiciliu \u0219i cea la fa\u021ba locului.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

Cererea clien\u021bilor<\/strong><\/h2>\n

Bine\u00een\u021beles, evenimentele din ultimii doi ani au avut un impact larg asupra performan\u021belor \u00eentreprinderilor din multe sectoare. Cu toate acestea, am fost \u00eenc\u00e2nta\u021bi s\u0103 constat\u0103m c\u0103 majoritatea responden\u021bilor la sondajul nostru au fost destul de \u00eencrez\u0103tori \u00een ceea ce prive\u0219te viitorul.<\/p>\n

Nu a fost o surpriz\u0103 s\u0103 auzim c\u0103 cererea a fost suprimat\u0103 \u00een timpul pandemiei.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Din fericire, mai mult de jum\u0103tate dintre \u00eentreprinderile intervievate au raportat o redresare dup\u0103 ridicarea restric\u021biilor.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Dincolo de recuperare, 59% a v\u0103zut oportunitatea de a-\u0219i dezvolta \u00een continuare afacerile dup\u0103 pandemie.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Oportunit\u0103\u021bi \u0219i inovare<\/strong><\/h2>\n

Este un v\u00e2nt r\u0103u care nu sufl\u0103 bine, iar pentru \u00eentreprinderile dinamice, provoc\u0103rile aduse de pandemie au adus oportunit\u0103\u021bi de adaptare \u0219i diversificare. 81% dintre \u00eentreprinderile pe care le-am \u00eentrebat au considerat c\u0103 pandemia le-a determinat s\u0103 profite de noi oportunit\u0103\u021bi.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

69% a sim\u021bit chiar c\u0103 evenimentele recente i-au \u00eempins s\u0103 devin\u0103 \u0219i mai inovatori.\"\"<\/a>\"\"<\/a>
\nMarketing<\/strong><\/h2>\n

Av\u00e2nd \u00een vedere c\u0103 cererea este \u00een cre\u0219tere \u0219i inova\u021bia este \u00een floare, \u00eentreprinderile trebuie s\u0103 men\u021bin\u0103 canalele prin care comunic\u0103 cu publicul lor. De fapt, 74% dintre responden\u021bii no\u0219tri au prev\u0103zut o cre\u0219tere a activit\u0103\u021bii de marketing \u00een anul urm\u0103tor.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

Am fost \u00eencuraja\u021bi s\u0103 constat\u0103m c\u0103 79% dintre cei intervieva\u021bi au declarat c\u0103 iau \u00een considerare sustenabilitatea atunci c\u00e2nd analizeaz\u0103 activitatea lor de marketing.\"\"<\/a>\"\"<\/a><\/p>\n

Ceea ce este \u0219i mai \u00eencurajator este faptul c\u0103 87% inten\u021bioneaz\u0103 s\u0103 acorde o prioritate \u0219i mai mare sustenabilit\u0103\u021bii \u00een viitor.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Ambi\u021bii viitoare<\/strong><\/h2>\n

\u00cen condi\u021biile \u00een care recesiunea global\u0103 provocat\u0103 de o pandemie este \u00eenc\u0103 \u00een curs de desf\u0103\u0219urare, \u00eentreprinderile pot fi iertate dac\u0103 adopt\u0103 o pozi\u021bie defensiv\u0103. Prin urmare, este \u00eencurajator s\u0103 constat\u0103m c\u0103 81% dintre \u00eentreprinderile care au participat la sondajul nostru au ambi\u021bia de a se extinde.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Iar atunci c\u00e2nd au fost \u00eentreba\u021bi care sunt rezolu\u021biile lor de Anul Nou, cohorta noastr\u0103 s-a dovedit a fi un grup amabil \u0219i grijuliu, pun\u00e2nd bun\u0103starea personalului chiar \u00een fruntea agendei!<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

A\u0219adar, avem o mul\u021bime de motive de bucurie pentru a ne \u00eendrepta spre 2022. Se anun\u021b\u0103 un an promi\u021b\u0103tor pentru angaja\u021bi, deoarece ace\u0219tia sunt curta\u021bi de recrutori, li se ofer\u0103 un orar flexibil \u0219i li se acord\u0103 condi\u021bii de lucru favorabile. Iar pentru angajatori, se anun\u021b\u0103 un an ambi\u021bios, plin de cerere revigorat\u0103, activitate de marketing revitalizat\u0103 \u0219i aspira\u021bii re\u00eennoite de cre\u0219tere.<\/p>","protected":false},"excerpt":{"rendered":"

Like many businesses, Solopress heads into 2022 with cautious optimism. We all have a couple of years of pandemic experience under our belts now, and the ground we stand on is beginning to feel a little more solid. With proven plans in place, and an exciting schedule of new strategies and products lined-up, the future […]<\/p>\n","protected":false},"author":134,"featured_media":71896,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-71853","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nUK Businesses Optimistic Heading into 2022 - Solopress UK<\/title>\n<meta name=\"description\" content=\"The results of our UK business survey show companies of all sizes heading into 2022 with an optimistic spring in their step.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/intreprinderile-britanice-sunt-optimiste-in-perspectiva-anului-2022\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UK Businesses Optimistic Heading into 2022 - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"The results of our UK business survey show companies of all sizes heading into 2022 with an optimistic spring in their step.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/intreprinderile-britanice-sunt-optimiste-in-perspectiva-anului-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-27T19:22:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-03T14:14:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/01\/Survey-blog-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/uk-businesses-optimistic-heading-into-2022\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/uk-businesses-optimistic-heading-into-2022\\\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"UK businesses optimistic heading into 2022\",\"datePublished\":\"2022-01-27T19:22:11+00:00\",\"dateModified\":\"2022-02-03T14:14:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/uk-businesses-optimistic-heading-into-2022\\\/\"},\"wordCount\":769,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/uk-businesses-optimistic-heading-into-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Survey-blog-header.png\",\"articleSection\":[\"Business & Marketing\"],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/uk-businesses-optimistic-heading-into-2022\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/uk-businesses-optimistic-heading-into-2022\\\/\",\"name\":\"UK Businesses Optimistic Heading into 2022 - 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