{"id":71958,"date":"2022-02-20T20:20:47","date_gmt":"2022-02-20T20:20:47","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=71958"},"modified":"2023-10-07T11:13:44","modified_gmt":"2023-10-07T10:13:44","slug":"ancoats-guitars-se-pregateste-pentru-imprimare","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/entrepreneurs\/ancoats-guitars-gears-up-for-print\/","title":{"rendered":"Pove\u0219ti de \u00eenceput de drum: Ancoats Guitars se preg\u0103te\u0219te pentru imprimare"},"content":{"rendered":"
<\/div>

\u00cen primul nostru Blogul \"Start-up Stories<\/a>, l-am prezentat pe Dave Roberts \u0219i noua sa companie, Ancoats Guitars. Ne-am asociat cu Dave pentru a-l putea urm\u0103ri prin provoc\u0103rile \u0219i aventurile primului s\u0103u an de activitate \u0219i pentru a sus\u021bine compania cu o imprimare de calitate superioar\u0103.<\/span><\/p>\n

\u00cen luna a doua, lucrurile devin interesante. La orizont se \u00eentrev\u0103d \u00eent\u00e2lniri cu presa, dezvoltarea de noi produse, papet\u0103rie nou\u0103, rezerv\u0103ri pentru expozi\u021bii comerciale \u0219i multe altele. Totu\u0219i, \u00eenainte de a se l\u0103sa dus de val, Dave mai are pu\u021bin de lucru pentru a stabili o identitate de marc\u0103 \u0219i un stil propriu pentru Ancoats Guitars.<\/span><\/p>\n

Perfec\u021bionarea logo-ului<\/b><\/h2>\n

Ancoats Guitars este o afacere nou\u0103, dar, la fel ca majoritatea antreprenorilor, Dave a avut o idee bun\u0103 despre cum ar putea ar\u0103ta logo-ul \u0219i brandingul s\u0103u \u00eenc\u0103 de la \u00eenceput. A\u0219a cum am discutat chiar la sf\u00e2r\u0219itul <\/span>ultimul nostru blog<\/span><\/a>, logo-ul lui Dave era puternic, dar avea nevoie de o dezvoltare minor\u0103, dar esen\u021bial\u0103, \u00eenainte de a putea \u00eendeplini toate rolurile care i se cer.<\/span><\/p>\n

\"\"<\/a><\/p>\n

\u00cen urma discu\u021biilor cu designerul grafic Matt Bruty de la Solopress, Dave \u0219i Matt au reu\u0219it s\u0103 rafineze logo-ul \u0219i s\u0103 \u00eel adapteze pentru o serie de aplica\u021bii esen\u021biale.\u00a0<\/span><\/p>\n

Aceste aplica\u021bii au fost at\u00e2t de diverse, cum ar fi crearea unei m\u0103rci pe site-ul web al companiei la ancoatsguitars.co.uk, reprezentarea companiei sub forma unor avataruri \u00een re\u021belele de socializare \u0219i apari\u021bia unor autocolante pe chitare. \u0218i, bine\u00een\u021beles, precum \u0219i apari\u021bia pe materiale tip\u0103rite de format mic \u0219i mare.<\/span><\/p>\n

Un site mai bun<\/b><\/h2>\n

Dup\u0103 ce am finalizat itera\u021biile logo-ului, am creat o baz\u0103 solid\u0103 pentru a construi o identitate de marc\u0103 mai larg\u0103, \u00eencep\u00e2nd cu site-ul web. Dave a reu\u0219it s\u0103 ia munca lui Matt \u0219i s\u0103 o aplice pe fiecare pagin\u0103 web. Rezultatul a fost un site inteligent, restilizat, cu un stil coerent pe tot parcursul acestuia.<\/span><\/p>\n

\"\"<\/a>
Imagini cu antet la ancoatsguitars.co.uk<\/figcaption><\/figure>\n

Procesul de luare a deciziilor \u0219i de dezvoltare care a dus la reproiectarea paginilor web a ajutat, de asemenea, la cristalizarea sim\u021bului lui Dave cu privire la ceea ce \u00ee\u0219i dore\u0219te \u0219i ceea ce nu \u00ee\u0219i dore\u0219te de la aspectul m\u0103rcii. A\u0219adar, haide\u021bi s\u0103 ne ad\u00e2ncim \u00een importan\u021ba designului pentru aceast\u0103 companie \u0219i \u00een influen\u021bele care au contribuit la determinarea direc\u021biei sale de p\u00e2n\u0103 acum.<\/span><\/p>\n

Definirea unui stil<\/b><\/h2>\n

Designul remarcabil este un punct de diferen\u021b\u0103 pentru Ancoats Guitars, a\u0219a c\u0103 a fost esen\u021bial ca paleta de culori, elementele grafice \u0219i elementele stilistice care se reg\u0103sesc \u00een instrumente s\u0103 se reg\u0103seasc\u0103 \u0219i \u00een imaginea de marc\u0103 a companiei. Obiectivul acestei luni a fost de a stabili o abordare vizual\u0103 pentru toate proiectele de imprimare care urmeaz\u0103.<\/span><\/p>\n

\"\"<\/a><\/p>\n

O influen\u021b\u0103 major\u0103 asupra esteticii chitarelor Ancoats Guitars este designul modernist european de cas\u0103 de art\u0103. Lucr\u0103rile izvor\u00e2te din mi\u0219c\u0103rile Art Deco \u0219i Bauhaus influen\u021beaz\u0103 multe dintre culorile, liniile \u0219i formele care apar pe chitarele \u00een sine. Era logic s\u0103 se fac\u0103 referire la aceste stiluri \u0219i \u00een designul m\u0103rcii.<\/span><\/p>\n

Direct din blocuri<\/b><\/h2>\n

Un motiv de design recurent pe care Dave \u0219i Matt, designerul Solopress, l-au ales a fost un aranjament inspirat de Bauhaus, format din blocuri semitransparente ro\u0219ii, galbene \u0219i albastre, care ar putea servi drept suport pentru elementele grafice, at\u00e2t online, c\u00e2t \u0219i \u00een print.\u00a0<\/span><\/p>\n

Bauhaus a fost o \u0219coal\u0103 de art\u0103 din Weimar, Germania, fondat\u0103 \u00een 1919 de arhitectul Walter Gropius. Printre cadrele didactice se num\u0103rau personalit\u0103\u021bi precum pictorul rus Wassily Kandinsky \u0219i arhitectul Ludwig Mies van der Rohe.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

\u0218coala a \u00eembinat arta, designul \u0219i arhitectura pentru a dezvolta un stil de modernism unghiular, cu linii clare, forme simple \u0219i adesea culori str\u0103lucitoare. Asta p\u00e2n\u0103 \u00een 1933, c\u00e2nd un fost artist de origine austriac\u0103 cu o viziune diferit\u0103 asupra Germaniei a preluat puterea la Berlin \u0219i a for\u021bat \u00eenchiderea definitiv\u0103 a \u0219colii.<\/span><\/p>\n

De la modernist la modern<\/b><\/h2>\n

Formele geometrice \u0219i culorile primare care se reg\u0103sesc \u00een marca Ancoats Guitars au fost inspirate de mi\u0219carea Bauhaus din secolul trecut, dar au o rezonan\u021b\u0103 oportun\u0103 \u0219i cu loca\u021bia contemporan\u0103 a companiei.<\/span><\/p>\n

\"\"<\/a>Dave \u00ee\u0219i desf\u0103\u0219oar\u0103 activitatea \u00eentr-un container de transport maritim recondi\u021bionat, dominat de cl\u0103dirile monolitice ale morilor pentru care este cunoscut cartierul Ancoats. Combina\u021bia dintre aceste forme brutale \u0219i culorile vii asociate scenei muzicale a ora\u0219ului creeaz\u0103 un aspect specific manciurian.<\/span><\/p>\n

Evoc\u00e2nd aceast\u0103 combina\u021bie puternic\u0103 de mo\u0219tenire, loca\u021bie, design \u0219i, bine\u00een\u021beles, muzic\u0103, Matt \u0219i Dave au creat un aspect \u0219i o atmosfer\u0103 care este at\u00e2t proasp\u0103t\u0103, c\u00e2t \u0219i con\u0219tient\u0103 de r\u0103d\u0103cinile sale.<\/span><\/p>\n

Marca se extinde<\/b><\/h2>\n

Ceea ce este foarte bine, dar po\u021bi pune toate astea pe un Carte de vizit\u0103<\/a>? \u00centr-un fel, credem c\u0103 da...<\/span><\/p>\n

Pentru orice \u00eentreprindere nou\u0103 care dore\u0219te s\u0103 fie luat\u0103 \u00een serios, un set inteligent de articole de papet\u0103rie este o modalitate excelent\u0103 de a p\u0103rea profesionist\u0103 \u0219i de afaceri.<\/span><\/p>\n

Dar acest lucru nu \u00eenseamn\u0103 c\u0103 aceste elemente trebuie s\u0103 fie formale \u0219i demodate, mai ales \u00een cazul unui produs la fel de interesant ca \u0219i chitarele electrice. Atunci c\u00e2nd dori\u021bi s\u0103 exprima\u021bi un brand amuzant sau cu nervi, dar trebuie s\u0103 v\u0103 exprima\u021bi \u0219i seriozitatea ca afacere, exist\u0103 un echilibru delicat care trebuie atins.<\/span><\/p>\n

Include\u021bi \u00een orice caz elementele de design care fac din brandul dvs. ceea ce este, dar nu \u00eencerca\u021bi s\u0103 reinventa\u021bi roata. La urma urmei, oamenii de afaceri au anumite a\u0219tept\u0103ri \u0219i cerin\u021be fa\u021b\u0103 de articolele de papet\u0103rie pe care le folosi\u021bi.<\/span><\/p>\n

\"\"<\/a><\/p>\n

\u00cen aceast\u0103 colec\u021bie de elemente concepute de Dave \u0219i Matt, au reu\u0219it s\u0103 pun\u0103 \u00een centrul aten\u021biei brandingul distinctiv al Ancoats Guitars, cre\u00e2nd \u00een acela\u0219i timp un set func\u021bional \u0219i profesional de Papet\u0103rie de afaceri<\/a>.<\/span><\/p>\n

Pliante, afi\u0219e \u0219i nu numai<\/b><\/h2>\n

Cu toate acestea, atunci c\u00e2nd vine vorba de materiale promo\u021bionale, Matt \u0219i Dave au reu\u0219it s\u0103 pun\u0103 fr\u00e2n\u0103 \u0219i s\u0103 creeze ni\u0219te modele mai \u00eendr\u0103zne\u021be, care se potrivesc mai bine cu acest tip de imprimare.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Modelele la care au ajuns \u00eencorporeaz\u0103 noul logo \u0219i wordmark, blocurile de culori Bauhaus, plus ceva legat de utilizarea culorilor \u0219i a repeti\u021biei, care se simt foarte bine pe scena muzical\u0103 din Manchester.<\/span><\/p>\n

\u00cendep\u0103rtat pentru imprimare<\/b><\/h2>\n

Suntem foarte m\u00e2ndri c\u0103, dup\u0103 aceast\u0103 perioad\u0103 ini\u021bial\u0103 de proiectare \u0219i preg\u0103tire, trimitem primele noastre elemente la tipar. R\u0103m\u00e2ne\u021bi cu noi pentru urm\u0103torul episod din \"Pove\u0219ti de \u00eenceput\", c\u00e2nd vom vedea cum, de ce \u0219i unde va folosi Dave materialele sale tip\u0103rite pentru a promova Ancoats Guitars<\/a>.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

In our first \u2018Start-up Stories\u2019 blog, we introduced Dave Roberts and his brand new company, Ancoats Guitars. We\u2019ve teamed up with Dave so that we can follow him through the challenges and adventures of his first year in business and support the company with top-quality print. In month two, things are getting exciting. On the […]<\/p>\n","protected":false},"author":134,"featured_media":71972,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[955],"tags":[],"class_list":{"0":"post-71958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs"},"acf":[],"yoast_head":"\nStart-up Stories: Ancoats Guitars gears up for print | The Latest Print and Design News | Solopress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/antreprenori\/ancoats-guitars-se-pregateste-pentru-imprimare\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start-up Stories: Ancoats Guitars gears up for print | The Latest Print and Design News | Solopress\" \/>\n<meta property=\"og:description\" content=\"In our first \u2018Start-up Stories\u2019 blog, we introduced Dave Roberts and his brand new company, Ancoats Guitars. 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