{"id":72299,"date":"2022-05-25T09:05:24","date_gmt":"2022-05-25T08:05:24","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=72299"},"modified":"2023-10-07T11:15:31","modified_gmt":"2023-10-07T10:15:31","slug":"ancoats-guitars-merge-la-spectacolul-de-chitara","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/entrepreneurs\/ancoats-guitars-goes-to-the-guitar-show\/","title":{"rendered":"Pove\u0219ti de \u00eenceput de drum: Ancoats Guitars merge la The Guitar Show"},"content":{"rendered":"
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Guitar Show din Birmingham a fost al doilea eveniment comercial unde lutierul Dave Roberts a avut ocazia s\u0103 expun\u0103.<\/span>\u00a0Ancoats Guitars<\/a>. De data aceasta, Dave a fost \u00eenarmat cu o a doua rund\u0103 de materiale tip\u0103rite \u0219i de marf\u0103 pentru a contribui la cre\u0219terea m\u0103rcii sale. Am urm\u0103rit soarta Ancoats Guitars \u00een pagina noastr\u0103 de <\/span>Seria de bloguri Start-up Stories<\/span><\/a>, a\u0219a c\u0103 am fost ner\u0103bd\u0103tori s\u0103 vedem cum au decurs lucrurile la cea de-a doua expozi\u021bie de chitar\u0103. Am stat de vorb\u0103 cu Dave pentru a afla dac\u0103 a reu\u0219it s\u0103 pun\u0103 \u00een practic\u0103 vreunul dintre secretele de la t\u00e2rgurile comerciale pe care le-a \u00eenv\u0103\u021bat prima dat\u0103.<\/span><\/p>\n

Preg\u0103tirea imprim\u0103rii<\/span><\/b><\/h2>\n

Un lucru care a fost diferit de data aceasta a fost gama extins\u0103 de materiale tip\u0103rite pe care Dave le-a avut la dispozi\u021bie. Pentru vizita sa la North East Guitar Show, despre care am vorbit \u00een edi\u021bia anterioar\u0103 a revistei noastre<\/span>\u00a0Start Up Stories intrare pe blog<\/a>, Dave a lucrat deja cu Solopress pentru a produce <\/span>Bannere cu role<\/span><\/a> \u0219i un <\/span>fa\u021b\u0103 de mas\u0103 imprimat\u0103<\/span><\/a> pentru a-\u0219i pune \u00een valoare standul, \u00een plus fa\u021b\u0103 de <\/span>Flyers<\/span><\/a>, <\/span>Carte de vizit\u0103<\/span><\/a> \u0219i <\/span>Bilete de mas\u0103<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n

De la ultimul eveniment, am muncit din greu pentru a crea din nou elemente noi. La North East Guitar Show, Dave s-a trezit improviz\u00e2nd etichete de produs din fi\u0219ele de prezentare pe care le producem. Pentru o solu\u021bie mai bine pus\u0103 la punct, am reu\u0219it s\u0103 proiect\u0103m \u0219i s\u0103 imprim\u0103m etichete de marc\u0103 <\/span>Etichete Swing<\/span><\/a> s\u0103 at\u00e2rne de instrumentele \u00een sine.<\/span>\u00a0<\/span><\/p>\n

Expozi\u021bie comercial\u0103 swag<\/span><\/b><\/h2>\n

Ca articole promo\u021bionale, am produs <\/span>Postere A3<\/span><\/a> cu o reprezentare stilizat\u0103 a logo-ului Ancoats Guitars \u00eentr-un design contemporan de tip bloc. Afi\u0219ele au prezentat, de asemenea, un <\/span>Cod QR<\/span><\/a> astfel \u00eenc\u00e2t oricine le vizualizeaz\u0103 s\u0103 poat\u0103 scana codul \u0219i s\u0103 navigheze direct pe site-ul web.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

De asemenea, am optat pentru un nou produs de la Solopress: <\/span>Autocolante cu forme personalizate<\/span><\/a>. Aceast\u0103 nou\u0103 op\u021biune interesant\u0103 utilizeaz\u0103 ma\u0219ina noastr\u0103 de ultim\u0103 genera\u021bie Motioncutter 23, despre care pute\u021bi afla mai multe \u00een blogul nostru care detaliaz\u0103<\/span> capacit\u0103\u021bi de t\u0103iere cu laser<\/span><\/a>. Foile de autocolante pe care le-am produs pentru Ancoats Guitars au prezentat diferite itera\u021bii decupate ale cuv\u00e2ntului-simbol \u0219i ale logo-ului, precum \u0219i o imagine plin\u0103 de gratitudine a atelierului containerului de transport maritim al lui Dave \u0219i una care afirm\u0103 cu m\u00e2ndrie \"Made in Manchester\".<\/span>\u00a0<\/span><\/p>\n

Joac\u0103 autentic<\/span><\/b><\/h2>\n

Am reu\u0219it s\u0103 folosim o alt\u0103 tehnic\u0103 de finisare a imprim\u0103rii de specialitate atunci c\u00e2nd am produs certificate de autenticitate pentru Dave, pe care s\u0103 le includem la fiecare achizi\u021bie a unei chitare Ancoats. Folosirea foliei de aur pe aceste certificate le confer\u0103 un aspect premium \u0219i contribuie la experien\u021ba de despachetare a clien\u021bilor care primesc instrumentul construit la comand\u0103. Aceast\u0103 tehnic\u0103 are \u0219i un scop mai practic, deoarece foliaj<\/a> face ca certificatul s\u0103 fie mai greu de falsificat.<\/span><\/p>\n

\"\"<\/a>
dav<\/figcaption><\/figure>\n

Dac\u0103 capacul se potrive\u0219te<\/span><\/b><\/h2>\n

Pe l\u00e2ng\u0103 elementele de h\u00e2rtie \u0219i de format mare, am lucrat \u00eempreun\u0103 \u0219i la produc\u021bia de tricouri imprimate \u0219i \u0219epci brodate. Tricourile au un design asem\u0103n\u0103tor cu cel al posterelor A3, iar \u0219epcile de baseball cu 6 panouri sunt de culoare neagr\u0103 clasic\u0103, cu cuv\u00e2ntul-simbol Ancoats Guitars brodat \u00een alb. Pe l\u00e2ng\u0103 faptul c\u0103 au oferit o uniform\u0103 de marc\u0103 pentru Dave \u00eensu\u0219i \u00een timp ce se ocupa de stand, acestea servesc \u0219i ca premii perfecte pentru concursurile din social media.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Din nou pe drum<\/span><\/b><\/h2>\n

Dup\u0103 ce au fost puse la punct noile materiale de imprimare \u0219i marfa, a venit timpul ca Dave s\u0103 \u00eempacheteze \u0219i s\u0103 se \u00eendrepte pe M6 spre New Bingley Hall din Birmingham.<\/span>\u00a0<\/span><\/p>\n

Spectacolul de chitar\u0103<\/span><\/a> este cel mai mare eveniment din Marea Britanie dedicat chitarelor, chitari\u0219tilor \u0219i echipamentelor. Este organizat de compania de evenimente Torn and Frayed Ltd., denumit\u0103 \u00een mod corespunz\u0103tor dup\u0103 c\u00e2ntecul cu acela\u0219i nume al celor de la Rolling Stones. Dup\u0103 dispari\u021bia unui eveniment comercial anterior, numit Music Live, unii dintre organizatori au v\u0103zut oportunitatea de a crea un eveniment dedicat \u00een \u00eentregime chitarelor \u0219i astfel s-a n\u0103scut The Guitar Show.<\/span>\u00a0<\/span><\/p>\n

Nume mari<\/span><\/b><\/h2>\n

Expozi\u021bia din acest an a g\u0103zduit o mare varietate de expozan\u021bi de profil \u00eenalt. Au fost prezente superbrandurile globale Ibanez, Danelectro \u0219i Dunlop, precum \u0219i cei cinci titani absolu\u021bi ai amplific\u0103rii din Marea Britanie: Marshall, Laney, Orange, Ashdown \u0219i Blackstar. M\u0103rci tehnologice inovatoare precum Focusrite\/Novation, Zoom \u0219i Eventide \u0219i-au prezentat cele mai noi gadgeturi, iar produc\u0103torii de piese premium, precum Lollar \u0219i Bare Knuckle pickups, au fost prezen\u021bi pentru a oferi oportunit\u0103\u021bi de \u00eembun\u0103t\u0103\u021bire a instrumentului dumneavoastr\u0103.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Fabricat \u00een Marea Britanie<\/span><\/b><\/h2>\n

Ancoats Guitars a fost \u00een companie bun\u0103, sur<\/span>rotunjite de produc\u0103tori din Marea Britanie, specializa\u021bi \u00een chitare electrice high-end, construite manual. Alte m\u0103rci mici de l\u0103ut\u0103rie din Marea Britanie, printre care Stonewolf, Reiver \u0219i Maybury, au avut standuri, la fel ca \u0219i nume bine stabilite \u00een construc\u021bia de chitare electrice din Marea Britanie, precum Gordon Smith \u0219i Patrick James Eggle.<\/span>\u00a0<\/span><\/p>\n

Sub influen\u021ba<\/span><\/b><\/h2>\n

Pe l\u00e2ng\u0103 produc\u0103torii de instrumente \u0219i accesorii, au fost prezen\u021bi expozan\u021bi din lumea comer\u021bului cu am\u0103nuntul, mass-media, edituri \u0219i educa\u021bie muzical\u0103. Cu toate acestea, prezen\u021ba influencerilor online este din ce \u00een ce mai important\u0103 la astfel de evenimente. Chiar dac\u0103 nu au avut neap\u0103rat standuri proprii, ace\u0219tia \u0219i-au f\u0103cut sim\u021bit\u0103 prezen\u021ba la expozi\u021bie. Multe nume bine-cunoscute, precum Chris Buck, Dave Simpson, Dan \u0219i Mick de la That Pedal Show \u0219i Danish Pete de la Andertons TV, au f\u0103cut turul, \u00eent\u00e2lnindu-se \u0219i salut\u00e2nd fanii, \u00een timp ce verificau nout\u0103\u021bile de pe scena echipamentelor de chitar\u0103.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

\u00centoarce\u021bi-v\u0103, preg\u0103ti\u021bi-v\u0103, semnaliza\u021bi<\/span><\/b><\/h2>\n

Dup\u0103 un \u00eenceput foarte devreme, Dave a ajuns la fa\u021ba locului \u00een timp util pentru a se instala \u0219i a se preg\u0103ti pentru ziua urm\u0103toare. Cu toate acestea, impresiile ini\u021biale privind amplasarea standului s\u0103u l-au l\u0103sat pe Dave u\u0219or nedumerit:<\/span>\u00a0<\/span><\/p>\n

\"C\u00e2nd am localizat standul nostru, am fost un pic dezam\u0103git s\u0103 constat c\u0103 era pu\u021bin ascuns \u00eentr-un col\u021b. Data viitoare c\u00e2nd inten\u021bionez s\u0103 expun la o expozi\u021bie comercial\u0103, voi fi cu siguran\u021b\u0103 foarte atent la harta site-ului \u0219i m\u0103 voi asigura c\u0103 voi rezerva un stand care nu este prea departe de traseul b\u0103t\u0103torit!\"<\/span><\/b>\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Ajutorul a venit sub form\u0103 de <\/span>Steag imprimat<\/span><\/a> pe care le-am furnizat anterior. Dave a dus steagul la North East Guitar Show, dar era prea mare pentru a fi folosit \u00een acel loc mai mic. Totu\u0219i, aici, \u00een New Bingley Hall, steagul nu numai c\u0103 a ar\u0103tat bine, dar a \u0219i ajutat la semnalizarea prezen\u021bei standului Ancoats Guitars pentru vizitatorii care nu ar fi observat neap\u0103rat altfel.<\/span>\u00a0<\/span><\/p>\n

Ie\u0219ind \u00een eviden\u021b\u0103 din mul\u021bime<\/span><\/b><\/h2>\n

Efectul de ansamblu al tuturor acestor materiale de marc\u0103 Ancoats Guitars a fost acela de a crea impresia unei companii care \u00eenseamn\u0103 afaceri. Dave a sim\u021bit beneficiile materialelor sale de marketing pro-standard at\u00e2t \u00een ceea ce prive\u0219te atragerea vizitatorilor la stand, c\u00e2t \u0219i \u00een ceea ce prive\u0219te cre\u0219terea percep\u021biei acestora asupra afacerii:<\/span>\u00a0<\/span><\/p>\n

\"Mult\u0103 lume a fost surprins\u0103 c\u0103 am fost doar pentru o perioad\u0103 relativ scurt\u0103 de timp, pentru c\u0103 brandingul ar\u0103ta at\u00e2t de profesionist. Autocolantele au fost foarte bine primite. Am t\u0103iat o parte din foi \u0219i le-am \u00eempr\u0103\u0219tiat, dar mul\u021bi oameni au fost bucuro\u0219i s\u0103 primeasc\u0103 o foaie \u00eentreag\u0103.\"<\/span><\/b>\u202f<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Culori zbur\u0103toare<\/span><\/b><\/h2>\n

Dave a avut idei puternice despre brandingul pentru Ancoats Guitars cu mult \u00eenainte de a \u00eencepe s\u0103 lucreze cu Solopress \u0219i cu designerul intern Matt Bruty. Viziunea sa despre un brand care sfideaz\u0103 anumite norme respectate \u00een lumea chitarelor pare s\u0103 dea roade:<\/span>\u00a0<\/span><\/p>\n

\"Am avut cel mai colorat stand. Se pare c\u0103 exist\u0103 o tendin\u021b\u0103 pentru 50 de nuan\u021be de maro \u00een chitare \u00een acest moment!\"<\/span><\/b>\u202f<\/span>\u00a0<\/span><\/p>\n

\u00cen mediul aglomerat al unei expozi\u021bii comerciale, merit\u0103 s\u0103 ie\u0219i \u00een eviden\u021b\u0103, iar identitatea de marc\u0103 \u00eendr\u0103znea\u021b\u0103 \u0219i distinctiv\u0103 a Ancoats Guitars face exact acest lucru.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Contacte promi\u021b\u0103toare<\/span><\/b><\/h2>\n

Stabilirea de contacte valoroase \u00een industrie este o parte important\u0103 a experien\u021bei de la o expozi\u021bie comercial\u0103. Scena live de la eveniment a fost sponsorizat\u0103 de Reverb.com, un site de comercializare a echipamentelor bine cunoscut \u0219i apreciat. \u00cen timp ce Reverb \u0219i-a construit reputa\u021bia pe v\u00e2nz\u0103rile de la consumator la consumator, un fel de eBay pentru muzicieni, acum este un comerciant cu am\u0103nuntul stabilit pentru echipamente muzicale noi. Speciali\u0219tii \u00een achizi\u021bii de la Reverb au fost foarte interesa\u021bi de standul Ancoats Guitars, iar Dave este acum \u00een discu\u021bii pentru a-\u0219i vinde instrumentele prin intermediul site-ului.<\/span>\u00a0<\/span><\/p>\n

\"De asemenea, am ajuns s\u0103 ies la un pahar de vorb\u0103 cu Matt de la Fidelity, cu Joe de la guitar nerds \u0219i cu managerul de rela\u021bii cu m\u0103rcile de la reverb. Totul a fost un pic suprarealist, dar mi-a pl\u0103cut \u0219i am reu\u0219it s\u0103 ob\u021bin o mul\u021bime de informa\u021bii utile. Cei de la Reverb vor \u00eencerca s\u0103 m\u0103 ajute cu distribu\u021bia interna\u021bional\u0103.\"<\/span><\/b>\u202f<\/span>\u00a0<\/span><\/p>\n

Dave x Dave<\/span><\/b><\/h2>\n

\u00cen timpul emisiunii, Dave Roberts a f\u0103cut \u0219i o conexiune cu popularul Youtuber Dave Simpson. Dave S \u0219i-a f\u0103cut un nume cu atitudinea sa lo-fi \u0219i abordabil\u0103 \u00een discu\u021biile despre uneltele de chitar\u0103. \u00cen prezent, el face, de asemenea, apari\u021bii regulate ca invitat pe canalul TV Andertons, difuz\u00e2nd pentru cei 770 de mii de abona\u021bi. \u00centr-un domeniu care poate p\u0103rea mai degrab\u0103 elitist, Simpson nu se teme niciodat\u0103 s\u0103 sus\u021bin\u0103 produsele accesibile \u0219i \u00eentotdeauna se dovede\u0219te a fi un tip eminamente simpatic.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Cei doi Daves s-au \u00een\u021beles de minune \u0219i au f\u0103cut schimb de date de contact. Sper\u0103m s\u0103-l vedem pe Dave Simpson scriind pe blog cu o chitar\u0103 Ancoats \u00eentr-o zi, c\u00e2t de cur\u00e2nd. O astfel de \u00eent\u00e2lnire arat\u0103 c\u0103 trebuie s\u0103 fii \u00een joc pentru a c\u00e2\u0219tiga \u0219i demonstreaz\u0103 c\u0103 participarea la aceste evenimente comerciale \u0219i promovarea ta poate da rezultate nea\u0219teptate \u0219i valoroase.<\/span>\u00a0<\/span><\/p>\n

Linia de jos<\/span><\/b><\/h2>\n

R\u0103sp\u00e2ndirea notoriet\u0103\u021bii m\u0103rcii, stabilirea de contacte \u00een industrie \u0219i stabilirea de contacte cu influenceri, comercian\u021bi cu am\u0103nuntul \u0219i clien\u021bi deopotriv\u0103 sunt toate obiective foarte valoroase pentru orice afacere care particip\u0103 la o expozi\u021bie comercial\u0103. <\/span>\u00a0<\/span><\/p>\n

Dar cum r\u0103m\u00e2ne cu v\u00e2nz\u0103rile? Dave nu \u0219i-a propus neap\u0103rat s\u0103-\u0219i v\u00e2nd\u0103 instrumentele pe loc, dar a avut ve\u0219ti bune \u00een aceast\u0103 privin\u021b\u0103...<\/span>\u00a0<\/span><\/p>\n

\"Luarea unei decizii privind toate specifica\u021biile \u0219i comandarea unui instrument personalizat reprezint\u0103 un angajament important, a\u0219a c\u0103 am r\u0103mas realist \u00een ceea ce prive\u0219te perspectiva de a primi comenzi la expozi\u021bie. Cu toate acestea, am fost \u00eenc\u00e2ntat s\u0103 realizez o v\u00e2nzare pe loc la standul meu. Nu numai at\u00e2t, dar unul dintre vizitatorii cu care am vorbit m-a contactat de atunci pentru a plasa o comand\u0103 la mai pu\u021bin de o s\u0103pt\u0103m\u00e2n\u0103 dup\u0103!\"<\/span><\/b>\u202f<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Suntem foarte \u00eencuraja\u021bi de modul \u00een care Ancoats Guitars continu\u0103 s\u0103 creasc\u0103 \u0219i s\u0103 se afirme \u00een cadrul industriei dup\u0103 un timp at\u00e2t de scurt de activitate. Aceste prezen\u021be la expozi\u021bii comerciale, \u00eempreun\u0103 cu m\u0103rfurile tip\u0103rite \u0219i materialele de prezentare la care am lucrat \u00eempreun\u0103, par s\u0103 pun\u0103 Ancoats Guitars pe o cale de succes!<\/span><\/p>","protected":false},"excerpt":{"rendered":"

The Guitar Show in Birmingham was the second trade event where luthier Dave Roberts has had a chance to exhibit\u00a0Ancoats Guitars. This time Dave was armed with a second round of printed material and merchandise to help big up his brand. We\u2019ve been following the fortunes of Ancoats Guitars in our Start-up Stories blog series, […]<\/p>\n","protected":false},"author":134,"featured_media":72303,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[955,960],"tags":[757,899],"class_list":{"0":"post-72299","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs","8":"category-exhibitions-trade-shows","9":"tag-exhibition-stands","10":"tag-exhibitions"},"acf":[],"yoast_head":"\nStart-Up Stories: Ancoats Guitars Goes to The Guitar Show - Solopress UK<\/title>\n<meta name=\"description\" content=\"In our latest blog, we follow Dave Roberts as he exhibits Ancoats Guitars at The Guitar Show armed with fresh printed material & merchandise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/antreprenori\/ancoats-guitars-merge-la-spectacolul-de-chitara\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start-Up Stories: Ancoats Guitars Goes to The Guitar Show - 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