{"id":72491,"date":"2022-06-29T08:53:57","date_gmt":"2022-06-29T07:53:57","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=72491"},"modified":"2022-07-22T11:03:51","modified_gmt":"2022-07-22T10:03:51","slug":"turul-frantei-un-masterclass-de-marca","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/print-inspiration\/tour-de-france-a-branded-masterclass\/","title":{"rendered":"De ce Turul Fran\u021bei este o clas\u0103 de masterclass de branding"},"content":{"rendered":"
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Mersul pe biciclet\u0103 este un lucru pe care to\u021bi suntem \u00eenv\u0103\u021ba\u021bi de la o v\u00e2rst\u0103 fraged\u0103.<\/p>\n

S\u0103-\u021bi \u00eenve\u021bi copiii s\u0103 mearg\u0103 pe biciclet\u0103 este un moment de m\u00e2ndrie pentru orice p\u0103rinte.<\/p>\n

Cu toate acestea, foarte pu\u021bini r\u0103m\u00e2n \u00een \u0219a suficient de mult timp pentru a avea \u0219ansa de a purta tricoul galben pe Champs-\u00c9lys\u00e9es, ca \u00eenving\u0103tor al Turului Fran\u021bei.<\/p>\n

Ce anume face din Turul Fran\u021bei unul dintre cele mai elitiste \u0219i mai renumite sporturi de pe P\u0103m\u00e2nt, de care suntem capabili cu to\u021bii, mersul pe biciclet\u0103?<\/p>\n

\"\"<\/a>
Champs-\u00c9lys\u00e9es<\/figcaption><\/figure>\n

Pe bicicleta ta!<\/strong><\/h2>\n

\u00cen fiecare var\u0103, cursa de ciclism se desf\u0103\u0219oar\u0103 pe parcursul a trei s\u0103pt\u0103m\u00e2ni, \u00een principal prin peisajele pitore\u0219ti \u0219i uimitoare ale zonei rurale franceze.<\/p>\n

Fiecare zi a cursei se nume\u0219te etap\u0103 \u0219i fiecare Tur al Fran\u021bei are 21 de etape.<\/p>\n

C\u0103l\u0103re\u021bii pedaleaz\u0103 \u00een echipe de opt persoane. Fiecare dintre cele 22 de echipe va avea propriul set de obiective, ceea ce face ca aceast\u0103 curs\u0103 s\u0103 aib\u0103 at\u00e2t de multe interese conflictuale.<\/p>\n

Pentru unele echipe, obiectivul este de a cuceri tricoul galben sau \"maillot jaune\" \u0219i de a-l purta pe linia de sosire la Paris, \u00een timpul etapei finale istorice.<\/p>\n

Tricoul galben este purtat de liderul \"clasamentului general\", sau CG, care clasific\u0103 cicli\u0219tii \u00een ordinea celor care au terminat cursa \u00een cel mai rapid timp.<\/p>\n

Multe echipe concureaz\u0103 pentru tricoul verde, care este purtat de obicei de liderul clasamentului pe puncte. Punctele sunt c\u00e2\u0219tigate la finalul etapelor sau la sprinturile intermediare, a\u0219a c\u0103 este purtat de obicei de sprinteri.<\/p>\n

\"\"<\/a>
Marcel Kittel \u00eei devanseaz\u0103 pe Mark Cavendish (verde) \u0219i Peter Sagan (galben) la acest sprint intermediar.<\/figcaption><\/figure>\n

Etapele muntoase pun \u00een joc tricoul cu buline, cel care revendic\u0103 cele mai multe puncte \u00een competi\u021bia \"regele mun\u021bilor\", urc\u00e2nd pante at\u00e2t de extreme, \u00eenc\u00e2t p\u00e2n\u0103 \u0219i ma\u0219inile echipei se chinuie s\u0103 urce.<\/p>\n

\u00cen egal\u0103 m\u0103sur\u0103, c\u00e2\u0219tigarea etapelor individuale le ofer\u0103 cicli\u0219tilor, echipei \u0219i sponsorilor o platform\u0103 pentru a urca pe podium la unul dintre cele mai vizionate evenimente sportive din lume.<\/p>\n

\u0218tia\u021bi c\u0103?<\/em><\/strong><\/h3>\n

Turul Fran\u021bei este difuzat pe peste 200 de canale de televiziune, ale c\u0103ror audien\u021be ajung la patru miliarde de oameni \u00een total. Acest lucru \u00eel face unul dintre cele mai vizionate evenimente sportive din lume.<\/em><\/strong><\/p>\n

Aceste interese conflictuale dintre pilo\u021bi \u0219i echipe \u00eenseamn\u0103 c\u0103 tensiunile nu se potolesc niciodat\u0103, c\u0103 accidentele sunt iminente, iar pilo\u021bii \u00ee\u0219i dep\u0103\u0219esc constant pragul.<\/p>\n

Obiectivele echipelor se pot \u0219i se vor schimba pe m\u0103sur\u0103 ce se desf\u0103\u0219oar\u0103 cursa. Abandonurile, bolile \u0219i evolu\u021biile nea\u0219teptate din clasamentul general fac din aceast\u0103 competi\u021bie una dintre cele mai dinamice \u0219i imprevizibile din sport.<\/p>\n

\"\"<\/a>
Col du Glandon, care arat\u0103 spectaculosul peisaj francez<\/figcaption><\/figure>\n

Ro\u021bi \u00een mi\u0219care<\/strong><\/h2>\n

Aceast\u0103 curs\u0103 emblematic\u0103 a avut loc pentru prima dat\u0103 \u00een 1903.<\/p>\n

Cu toate acestea, cursa din acest an este doar cea de-a 109-a edi\u021bie a Grand Boucle (sau \"Marea Bucl\u0103\"), deoarece Turul a avut pauze prelungite \u00een timpul ambelor r\u0103zboaie mondiale.<\/p>\n

Cu o am\u00e2nare for\u021bat\u0103 \u00een 2020, Turul a reu\u0219it chiar s\u0103 treac\u0103 cu bine peste pandemie, ceea ce a dus la primul tur care nu a avut loc \u00een iulie.<\/p>\n

Probabil c\u0103 cel mai emblematic tricou purtat \u00een lumea sportului este tricoul galben.<\/p>\n

Acesta a fost conceput \u00een 1919 pentru a-l scoate \u00een eviden\u021b\u0103 pe lider \u0219i a fost c\u00e2\u0219tigat pentru prima dat\u0103 de Eugene Christophe.<\/p>\n

\u0218tia\u021bi c\u0103?<\/em><\/strong><\/h3>\n

De fapt, tricoul galben a fost f\u0103cut galben pentru a onora ziarul sportiv L'Auto-Velo, care a fondat \u0219i sponsorizat cursa, care a fost tip\u0103rit pe h\u00e2rtie galben\u0103.<\/em><\/strong><\/p>\n

Bradley Wiggins a devenit primul britanic care a c\u00e2\u0219tigat cursa \u00een 2012.<\/p>\n

De atunci i s-a al\u0103turat Geraint Thomas \u00een 2018 \u0219i a fost dep\u0103\u0219it de Chris Froome, care a c\u00e2\u0219tigat maillot jaune de patru ori.<\/p>\n

\"\"<\/a>
Geraint Thomas \u00een galben, 2018<\/figcaption><\/figure>\n

Turul a fost \u00eenv\u0103luit de zeci de ani \u00een scandaluri de dopaj, cel mai cunoscut fiind cel al lui Lance Armstrong, ale c\u0103rui \u0219apte titluri din perioada 1999-2005 i-au fost retrase \u00een 2012 pentru c\u0103 a folosit medicamente pentru \u00eembun\u0103t\u0103\u021birea performan\u021belor.<\/p>\n

\u0218tia\u021bi c\u0103?<\/em><\/strong><\/h3>\n

\u00cen<\/em><\/strong> 1904, t<\/em><\/strong>a doua edi\u021bie a Turului Fran\u021bei a fost aproape ultima. Mul\u021bi cicli\u0219ti au tri\u0219at fie prin prinderea trenurilor, fie prin sabotarea bicicletelor celorlal\u021bi! Acest lucru a dus la elaborarea unor reguli \u0219i reglement\u0103ri mai stricte pentru anul urm\u0103tor.<\/em><\/strong><\/p>\n

Turul Fran\u021bei 2022<\/strong><\/h2>\n

O epidemie de Covid, la evenimentele de \u00eenc\u0103lzire ale Turului, a pus sub semnul \u00eentreb\u0103rii participarea unor cicli\u0219ti la competi\u021bia din acest an, inclusiv a concurentului britanic Adam Yates.<\/p>\n

A ob\u021bine un test pozitiv \u00een ciclism nu este niciodat\u0103 o veste bun\u0103, se pare!<\/p>\n

Edi\u021bia din acest an \u00eencepe \u00een Danemarca, pentru prima dat\u0103 \u00een istoria sa.<\/p>\n

La Grand D\u00e9part-ul de la Copenhaga, favori\u021bii vor lua startul edi\u021biei din 2022 \u00eentr-un contratimp individual.<\/p>\n

\"\"<\/a>
2015 Turul Fran\u021bei contra-cronometru \u00een Utrecht, Olanda<\/figcaption><\/figure>\n

C\u00e2\u0219tig\u0103torul edi\u021biilor din 2020 \u0219i 2021, Tadej Poga\u010dar, este favorit s\u0103 ob\u021bin\u0103 tripla \u00een acest an. Colegul s\u0103u sloven Primoz Roglic este a\u0219teptat s\u0103 fie cel mai apropiat concurent al compatriotului s\u0103u.<\/p>\n

\u0218tia\u021bi c\u0103?<\/em><\/strong><\/h3>\n

Fran\u021ba nu a mai \u00eencoronat un c\u00e2\u0219tig\u0103tor francez din 1985, c\u00e2nd Bernard Hinault a c\u00e2\u0219tigat al cincilea s\u0103u Tur al Fran\u021bei, un record. Cei care vor trebui urm\u0103ri\u021bi \u00een acest an vor fi mereu captivan\u021bii \u0219i \u00eendr\u0103zne\u021bii cicli\u0219ti Thibaut Pinot \u0219i David Gaudu, care a reu\u0219it recent s\u0103 se impun\u0103 \u00een fa\u021ba marelui Wout Van Aert pentru o victorie de etap\u0103 la Crit\u00e9rium du Dauphin\u00e9.<\/em><\/strong><\/p>\n

Cu brio<\/strong><\/h2>\n

Marca \u0219i culorile sunt sinonime cu Turul Fran\u021bei mai mult dec\u00e2t orice alt\u0103 competi\u021bie din lume.<\/p>\n

Fiecare rider prime\u0219te un num\u0103r unic la startul cursei, dar dac\u0103 nu \u00eel po\u021bi identifica dup\u0103 acesta, cu siguran\u021b\u0103 \u00eel vei identifica dup\u0103 marca lor!<\/p>\n

Culori cheie pe care trebuie s\u0103 le urm\u0103ri\u021bi:<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Galben<\/strong> - Purtat de liderul cursei<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Verde<\/strong> - Purtat de cel mai bun sprinter<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Polka Dot<\/strong> - Purtat de cel mai bun alpinist<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Alb<\/strong> - Purtat de cel mai bun t\u00e2n\u0103r c\u0103l\u0103re\u021b, cu v\u00e2rsta sub 26 de ani la sf\u00e2r\u0219itul anului calendaristic.<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Numere ro\u0219ii<\/strong> - Purtat de cel mai agresiv rider din etapa precedent\u0103<\/p>\n

\"\"<\/a>
Tricoul liderilor din Turul Fran\u021bei: galben, verde, cu buline \u0219i alb<\/figcaption><\/figure>\n

Podiumuri galbene, flori \u0219i juc\u0103rii sunt \u00eenm\u00e2nate la finalul fiec\u0103rei etape liderului cursei \u00een galben.<\/p>\n

Sprinturile intermediare sunt semnalizate cu verde. Bannere<\/a> \u0219i ro\u0219u Steaguri (<\/a>flammes rouges), permi\u021b\u00e2nd concuren\u021bilor \u0219i spectatorilor s\u0103 \u0219tie c\u00e2t de aproape sunt de linie.<\/p>\n

\u00cen mun\u021bi, steagurile cu buline ro\u0219ii sunt a\u0219ezate de-a lungul ascensiunii pentru a semnala c\u00e2t de mult\u0103 durere trebuie s\u0103 \u00eendure c\u0103l\u0103re\u021bii.<\/p>\n

\u0218tia\u021bi c\u0103?<\/em><\/strong><\/h3>\n

Primul tricou cu buline a fost acordat \u00een 1975. Desenul ro\u0219u cu buline a fost creat de sponsorul ini\u021bial, Chocolat Poulain, o companie produc\u0103toare de tablete de ciocolat\u0103 a c\u0103rei ambalaj avea buline.<\/em><\/strong><\/p>\n

Purt\u0103torii de tricouri pot fi v\u0103zu\u021bi, de obicei, \u00eembr\u0103c\u00e2nd o pereche asortat\u0103 de tricouri de marc\u0103. Ochelari de soare<\/a>.<\/p>\n

Chiar \u0219i ma\u0219ina directorului de curse este ro\u0219ie, culoarea pericolului.<\/p>\n

Fiecare echip\u0103 are propriul kit de ciclism din lycra de marc\u0103, c\u0103\u0219ti, m\u0103nu\u0219i de ciclism, biciclete de \u0219osea unice \u0219i chiar biciclete de marc\u0103. Sticle de ap\u0103<\/a>.<\/p>\n

\u00cen ultima vreme, ultimul kilometru al cursei este blocat cu Bariere<\/a> pentru a p\u0103stra drumul \u00eenchis pentru spectatori.<\/p>\n

Erup\u021bia de zgomot pe m\u0103sur\u0103 ce spectatorii se lovesc de barierele galbene, \u00eencuraj\u00e2ndu-i pe rideri s\u0103 \u00ee\u0219i goleasc\u0103 rezervoarele, duce \u00eentotdeauna la un final zgomotos, vibrant \u0219i dramatic.<\/p>\n

\"\"<\/a>
Ultimul kilometru al finalului emblematic de la Le Mont Saint Michel<\/figcaption><\/figure>\n

Utilizarea culorilor de c\u0103tre Cycling este puternic\u0103 \u0219i memorabil\u0103.<\/p>\n

Niciun alt sport din lume nu folose\u0219te culorile at\u00e2t de intens \u0219i de puternic ca ciclismul.<\/p>\n

\u00cen plus, niciun alt sport din lume nu are un tricou la fel de iconic \u0219i de recunoscut ca tricoul galben.<\/p>\n

\u00centreruperea ciclului<\/strong><\/h2>\n

A fi u\u0219or de identificat este co\u0219marul multor celebrit\u0103\u021bi \u0219i sportivi.<\/p>\n

Un sport \u00een care c\u0103l\u0103re\u021bii sunt u\u0219or de observat, combinat cu spectatorii care se afl\u0103 \u00een imediata apropiere ca \u00een niciun alt sport, a dus, din p\u0103cate, la scene rare, dar ur\u00e2te.<\/p>\n

Chris Froome, de \u0219apte ori c\u00e2\u0219tig\u0103tor al Marelui Tur, a fost \u00een mai multe r\u00e2nduri victima unor abuzuri din partea spectatorilor.<\/p>\n

\"\"<\/a>
Chris Froome a c\u00e2\u0219tigat \u0219apte Mari Tururi (4 x Turul Fran\u021bei, 2 x La Vuelta a Espa\u00f1a, 1 x Giro d'Italia)<\/figcaption><\/figure>\n

De la a fi urinat, la a fi amendat pentru c\u0103 s-a luat la har\u021b\u0103 cu un fan<\/a> alerg\u00e2nd al\u0103turi de el, Froome a avut de toate.<\/p>\n

Anul trecut, \u00een Turul Fran\u021bei 2021, un fan disperat s\u0103 fie v\u0103zut la televizor a provocat una dintre cele mai mari c\u0103z\u0103turi din ultimele curse, \u00eentregul pluton c\u0103z\u00e2nd.<\/p>\n

Pe bannerul ei scria \"Allez Opi-Omi\", \u00een traducere \"Hai bunico \u0219i bunicu\u021b\u0103\".<\/p>\n

F\u0103r\u0103 \u00eendoial\u0103, a atras aten\u021bia bunicilor ei... \u0219i a restului lumii.<\/p>\n

Acest incident a f\u0103cut ca doi cicli\u0219ti s\u0103 se retrag\u0103 din curs\u0103 din cauza r\u0103nilor \u0219i a r\u0103nit grav al\u021bi opt, inclusiv Froome.<\/p>\n

Aceasta a avut ca rezultat faptul c\u0103 a primit o amend\u0103 de 1 200 de euro<\/a>.<\/p>\n

Spectatorii fac \u0219i desfac sportul.<\/p>\n

Ca \u00eentotdeauna, este vorba de o minoritate at\u00e2t de mic\u0103.<\/p>\n

\"\"<\/a>
Fanii se aliniaz\u0103 pe \u0219osea \u00een timp ce pelotonul trece pe acolo<\/figcaption><\/figure>\n

Este o discu\u021bie \u00een curs de desf\u0103\u0219urare \u00een ciclism de foarte mult timp. \u00cen cele din urm\u0103, directorii de curse \u0219tiu c\u0103, f\u0103r\u0103 fani, acest sport \u00ee\u0219i pierde atractivitatea.<\/p>\n

Stabilirea unui precedent prin arestarea \u0219i amendarea femeii care a provocat accidentul de anul trecut este un factor de descurajare at\u00e2t de puternic pe c\u00e2t poate spera organismul de conducere al ciclismului, UCI, pentru a descuraja fanii s\u0103 repete incidentul.<\/p>\n

\u0218tia\u021bi c\u0103?<\/em><\/strong><\/h3>\n

\"El Diablo\" este cel mai cunoscut fan al ciclismului. Germanul Didi Senft se \u00eembrac\u0103 \u00een diavol \u0219i a fost v\u0103zut la Turul Fran\u021bei din 1993. Recunoscut instantaneu pe camer\u0103, el a devenit una dintre numeroasele tradi\u021bii ale Turului.<\/em><\/strong><\/p>\n

Lec\u021bii \u00eenv\u0103\u021bate?<\/strong><\/h2>\n

Pe l\u00e2ng\u0103 utilizarea culorilor vibrante, interac\u021biunea cu spectatorii este ceea ce face Turul Fran\u021bei at\u00e2t de unic.<\/p>\n

Oamenii se aliniaz\u0103 pe str\u0103zile din satul lor sau chiar c\u0103l\u0103toresc din diferite \u021b\u0103ri pentru a-i vedea pe c\u0103l\u0103re\u021bi timp de c\u00e2teva secunde.<\/p>\n

\u0218tia\u021bi c\u0103?<\/em><\/strong><\/h3>\n

Cea mai mare vitez\u0103 \u00eenregistrat\u0103 \u00een Turul Fran\u021bei a fost de 63,1 mph (101,5 kph)!<\/em><\/strong><\/p>\n

Directorul de performan\u021b\u0103 al echipei UAE Team Emirates, I\u00f1igo San-Mill\u00e1n, a scris \u00eentr-o serie de tweet-uri, \u0219terse \u00eentre timp, c\u0103 \"cel mai mare du\u0219man\" al Turului a fost COVID.<\/p>\n

\"Selfie-uri, pixuri de la autografe, butoane de lift, m\u00e2nere de u\u0219\u0103, scuturarea m\u00e2inilor... F\u0103r\u0103 o bul\u0103 strict\u0103 la Le Tour, va fi imposibil de controlat covidul \u0219i, cu multe echipe for\u021bate s\u0103 plece, \u00eentregul Tur ar putea fi anulat. Le Tour v\u0103 rog s\u0103 readuce\u021bi bula strict\u0103 \u00eenapoi\", a scris el.<\/p>\n

Le Tour a supravie\u021buit \u00een ultimii doi ani datorit\u0103 unei bule stricte \u00eentre rideri, echipe \u0219i mass-media.<\/p>\n

\u00cengrijor\u0103rile directorului UAE au fost amplificate de faptul c\u0103 jum\u0103tate din cei 152 de cicli\u0219ti din Tour de Suisse au abandonat cursa.<\/p>\n

Printre ace\u0219tia s-a num\u0103rat \u0219i liderul Aleksandr Vlasov, care \u0219i-a revenit acum \u0219i va fi unul dintre cei de urm\u0103rit \u00een Fran\u021ba.<\/p>\n

Britanicii de la Ineos Grenadiers, cunoscu\u021bi anterior sub numele de Team Sky, au fost puternic afecta\u021bi. Din fericire, Adam Yates \u0219i Tom Pidcock \u0219i-au revenit pentru a lua startul la Copenhaga.<\/p>\n

Edi\u021bia 2022 a Turului Fran\u021bei \u00eencepe vineri \u0219i promite s\u0103 fie la fel de plin\u0103 de evenimente ca \u00eentotdeauna.<\/p>\n

21 de etape; dou\u0103 zile de odihn\u0103; 3.328 de kilometri de pedalat; un num\u0103r obscen de mun\u021bi; \u0219i 21 de viraje \u00een ac de p\u0103r de urcat numai pe Alpe d'Huez!<\/p>\n

\"\"<\/a>
Celebrele viraje \u00een ac de p\u0103r de pe Alpe d'Huez<\/figcaption><\/figure>\n

Sosirea la Paris, pe 24 iulie, va fi un c\u00e2\u0219tig\u0103tor demn, sper\u0103m doar c\u0103 to\u021bi pilo\u021bii vor ajunge acolo \u00eentregi \u0219i f\u0103r\u0103 incidente inutile pe drum.<\/p>","protected":false},"excerpt":{"rendered":"

Riding a bike is something we\u2019re all taught from a young age. Teaching your kids to ride their bike is a proud moment for any parent. However, very few remain on the saddle long enough to be in with a chance to stand at the Champs-\u00c9lys\u00e9es wearing the yellow jersey, as the winner of the […]<\/p>\n","protected":false},"author":154,"featured_media":72613,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[890],"class_list":{"0":"post-72491","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-branding"},"acf":[],"yoast_head":"\nWhy The Tour De France Is A Branded Masterclass - Solopress UK<\/title>\n<meta name=\"description\" content=\"What is it about the Tour de France which makes something we\u2019re all capable of, in riding a bike, one of the most world-renowned sports?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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