{"id":72926,"date":"2022-10-28T08:11:32","date_gmt":"2022-10-28T07:11:32","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=72926"},"modified":"2022-10-31T13:16:52","modified_gmt":"2022-10-31T13:16:52","slug":"silvia-coletto-anunturi-platite-scoala","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/customer-stories\/silvia-coletto-paid-ads-school\/","title":{"rendered":"Pove\u0219ti ale clien\u021bilor: Silvia Coletto, \u0218coala de anun\u021buri pl\u0103tite"},"content":{"rendered":"
<\/div>

Pove\u0219ti ale clien\u021bilor: Expert Google Ads<\/strong><\/h1>\n

Google Ads este un loc descurajant pentru unii. Pentru al\u021bii, este un loc de joac\u0103.<\/p>\n

\u0218tiind unde se afl\u0103 toate juc\u0103riile \u0219i cu care s\u0103 v\u0103 juca\u021bi v\u0103 pute\u021bi ajuta s\u0103 transforma\u021bi acest spa\u021biu \u00een terenul dumneavoastr\u0103 de joac\u0103, ridic\u00e2nd astfel afacerea dumneavoastr\u0103 la \u00een\u0103l\u021bimi extraordinare.<\/p>\n

Clienta noastr\u0103, Silvia Coletto din \u0218coala de anun\u021buri pl\u0103tite<\/a>, este un expert \u00een acest domeniu \u0219i \u00eemputernice\u0219te \u00eentreprinderile prin intermediul anun\u021burilor pl\u0103tite pe Google.<\/p>\n

Am vorbit cu ea pentru a afla mai multe despre Google Advertising \u0219i de ce este imperativ pentru orice afacere s\u0103 \u00eencorporeze materiale tip\u0103rite \u00eempreun\u0103 cu marketingul online.<\/p>\n

\"\"<\/a><\/p>\n

Ave\u021bi nevoie de ajutor cu reclamele pl\u0103tite?<\/strong><\/h3>\n

Silvia s-a mutat din Italia \u00een Anglia \u00een 2014. Este expert\u0103 \u00een publicitatea pl\u0103tit\u0103 \u0219i se ocup\u0103 \u00een special de marketingul pentru motoarele de c\u0103utare, precum \u0219i de consultan\u021b\u0103 privind optimizarea anun\u021burilor pl\u0103tite pentru a ob\u021bine cele mai bune rezultate.<\/p>\n

\u00cen plus, Silvia \u021bine conferin\u021be de afaceri \u0219i este autoarea c\u0103r\u021bii \"E\u0219ti preg\u0103tit pentru reclame pl\u0103tite: Cum s\u0103 v\u0103 preg\u0103ti\u021bi afacerea pentru o cre\u0219tere masiv\u0103\".<\/p>\n

Este pasionat\u0103 \u00een special de lucrul cu companiile business-to-business (B2B) \u0219i cu organiza\u021biile non-profit.<\/p>\n

\u00cen calitate de expert PPC, Silvia nu numai c\u0103 \u00ee\u0219i ajut\u0103 clien\u021bii s\u0103 \u00eenceap\u0103 s\u0103 utilizeze anun\u021burile pl\u0103tite, dar le ofer\u0103 \u0219i cursuri de formare, astfel \u00eenc\u00e2t ace\u0219tia s\u0103 poat\u0103 debloca \u00eentregul poten\u021bial al Google pentru afacerea lor.<\/p>\n

Cu experien\u021b\u0103 \u00een gestionarea clien\u021bilor de toate dimensiunile, a gestionat cheltuieli de publicitate de mai multe milioane de lire sterline \u00eentr-o multitudine de industrii, dep\u0103\u0219ind \u00een mod regulat a\u0219tept\u0103rile clien\u021bilor.<\/p>\n

Nu to\u021bi eroii poart\u0103 pelerine<\/strong><\/h3>\n

Lucrul at\u00e2t de str\u00e2ns legat de produsul sau serviciul lor poate l\u0103sa multe companii \u00een afara zonei lor de confort \u00een ceea ce prive\u0219te marketingul digital. Drept urmare, mul\u021bi nu \u0219tiu de unde s\u0103 \u00eenceap\u0103 atunci c\u00e2nd \u00ee\u0219i comercializeaz\u0103 brandul online.<\/p>\n

Aici \u00ee\u0219i fac treaba exper\u021bi precum Silvia.<\/p>\n

Ea a spus: \"Vorbesc cu proprietarii de afaceri care nu au experien\u021b\u0103 \u00een domeniul publicit\u0103\u021bii digitale \u0219i le ar\u0103t ce rol joac\u0103 publicitatea pentru companie.<\/p>\n

\"Lucrez cu \u00eentreprinderi mici \u0219i mijlocii care au pierdut bani pe reclame pl\u0103tite anterior. Ca urmare, am constatat c\u0103 mul\u021bi dintre clien\u021bii mei sunt acum speria\u021bi s\u0103 \u00eencerce din nou. Este treaba mea s\u0103 \u00eemi dau seama de ce nu a func\u021bionat \u00een trecut. Apoi fac ajust\u0103ri astfel \u00eenc\u00e2t clien\u021bii mei s\u0103 poat\u0103 valorifica puterea pe care le-o pot oferi reclamele pl\u0103tite.\"<\/p>\n

Unele companii renun\u021b\u0103 prematur la PPC. Altele au a\u0219tept\u0103ri exagerate cu privire la ceea ce se a\u0219teapt\u0103 de la campaniile lor de marketing digital.<\/p>\n

Silvia subliniaz\u0103 c\u0103: \"Google Ads este doar una dintre multele roti\u021be ale ma\u0219inii pe care \u00eentreprinderile trebuie s\u0103 \u00eenve\u021be s\u0103 o st\u0103p\u00e2neasc\u0103.<\/p>\n

\"\"<\/a><\/p>\n

Ea adaug\u0103: \"Multe companii cred c\u0103 Google Ads este ca un glon\u021b magic. Ca urmare, multe \u00eentreprinderi mici \u0219i mijlocii folosesc o strategie slab\u0103 \u0219i pierd bani prin campaniile publicitare, astfel \u00eenc\u00e2t se tem s\u0103 mai \u00eencerce din nou.\"<\/p>\n

\u00cen func\u021bie de situa\u021bia \u00een care se afl\u0103 la un moment dat, \u00eentreprinderile ar trebui s\u0103 prioritizeze obiectivele pe care doresc s\u0103 le ating\u0103.<\/p>\n

sus\u021bine Silvia: \"\u00centreprinderile nou-\u00eenfiin\u021bate care dispun de investi\u021bii ar g\u0103si reclamele pl\u0103tite foarte avantajoase \u00eenc\u0103 de la \u00eenceput, deoarece au un buget alocat pentru a le cheltui. \u00centreprinderile nou-\u00eenfiin\u021bate f\u0103r\u0103 investi\u021bii ar \u00eent\u00e2mpina probabil dificult\u0103\u021bi \u00een g\u0103sirea fondurilor \u0219i, \u00een aceast\u0103 etap\u0103, vor fi probabil alte lucruri mai importante pe lista de priorit\u0103\u021bi.<\/p>\n

\"Cu toate acestea, f\u0103r\u0103 o urm\u0103rire adecvat\u0103, nu ve\u021bi vedea dovada rezultatelor \u00een niciun caz.\"<\/p>\n

Ce este Google Ads?<\/strong><\/h3>\n

Google Ads este o platform\u0103 pl\u0103tit\u0103 care difuzeaz\u0103 afacerea dvs. \u00een lumea online \u00eentr-o varietate de moduri diferite. Acesta este modelul de publicitate cu plat\u0103 la clic (PPC) al Google, care permite \u00een esen\u021b\u0103 companiilor s\u0103 cumpere vizite pe site-ul lor web.<\/p>\n

Modul de func\u021bionare este simplu.<\/p>\n

Utilizatorii introduc cuvinte cheie, iar interog\u0103rile relevante apar \u00een partea de sus a paginii de c\u0103utare.<\/p>\n

De exemplu, dori\u021bi s\u0103 c\u0103uta\u021bi tip\u0103rirea de pliante \u0219i flutura\u0219i.<\/p>\n

\"\"<\/a><\/p>\n

Exploatarea audien\u021bei globale a Google este esen\u021bial\u0103 pentru a v\u0103 dezvolta brandul online.<\/p>\n

Anun\u021burile pl\u0103tite ofer\u0103 una dintre cele mai comune metode de cre\u0219tere online. Unele dintre beneficiile sale cheie includ:<\/p>\n

\u25cf \u00centinderea enorm\u0103 a Google<\/p>\n

\u25cf Inten\u021bie orientat\u0103<\/p>\n

\u25cf Rezultatele organice de salt<\/p>\n

\u25cf Ob\u021bine\u021bi conversii mai mari<\/p>\n

Puterea tiparului \u00eentr-o lume digital\u0103<\/strong><\/h3>\n

\u00centr-o lume din ce \u00een ce mai digital\u0103, valorificarea puterii tiparului v\u0103 poate duce brandul la un alt nivel.<\/p>\n

\u00cen plus, combinarea marketingului digital cu publicitatea tip\u0103rit\u0103 s-a dovedit a fi o re\u021bet\u0103 c\u00e2\u0219tig\u0103toare. Din experien\u021b\u0103, Silvia ne-a explicat importan\u021ba utiliz\u0103rii printurilor fizice \u00een sfera digital\u0103:<\/p>\n

\"Nu este vorba de o alegere \u00eentre print \u0219i digital. Ambele au propriile lor scopuri specifice, ceea ce le face pe am\u00e2ndou\u0103 foarte importante.<\/p>\n

\"Niciodat\u0103 n-a\u0219 putea s\u0103 nu dau cu piciorul la tipar.\"<\/p>\n

\"\"<\/a><\/p>\n

Multe companii sunt tentate s\u0103 renun\u021be la h\u00e2rtii, \u00een \u00eencercarea de a-\u0219i \u00eembun\u0103t\u0103\u021bi acredit\u0103rile ecologice. Cu toate acestea, multe dintre ele nu iau \u00een considerare trei factori importan\u021bi: impactul asupra mediului al g\u0103zduirii datelor online, caracterul durabil al majorit\u0103\u021bii tip\u0103riturilor moderne \u0219i eficien\u021ba suporturilor fizice \u00een lumea real\u0103.<\/p>\n

Silvia a \u00eencercat s\u0103 renun\u021be la h\u00e2rtii prin mijloace digitale C\u0103r\u021bi de vizit\u0103<\/a> dar a v\u0103zut dezavantajele lipsei de documente fizice atunci c\u00e2nd a participat la conferin\u021be.<\/p>\n

\"Nimic nu poate \u00eenlocui o carte de vizit\u0103. C\u0103r\u021bile de vizit\u0103 digitale se pierd \u00een ochii oamenilor, deoarece \u00eei oblig\u0103 s\u0103 v\u0103 caute detaliile. \u00cen schimb, c\u0103r\u021bile de vizit\u0103 tip\u0103rite \u0219i detaliile dvs. se afl\u0103 fizic \u00een m\u00e2inile lor.<\/p>\n

\"La fiecare conferin\u021b\u0103 la care am participat, fiecare persoan\u0103 m\u0103 \u00eentreba mereu: \"Ave\u021bi o carte de vizit\u0103?\"\".<\/p>\n

C\u0103r\u021bile de vizit\u0103 frumos concepute ale Silviei combin\u0103 acum imprimatul \u0219i digitalul. Lucr\u0103rile ei artistice includ un Cod QR<\/a> care \u00eei trimite pe oameni la cartea ei de vizit\u0103 digital\u0103, unde pot vedea cartea, blogul sau concursurile ei.<\/p>\n

\"\"<\/a><\/p>\n

Tip\u0103rire pentru conferin\u021be<\/strong><\/h3>\n

Conferin\u021bele ofer\u0103 o \u0219ans\u0103 imens\u0103 pentru \u00eentreprinderi de a-\u0219i prezenta acredit\u0103rile, iar presa scris\u0103 ofer\u0103 platforma perfect\u0103.<\/p>\n

Arsenalul de conferin\u021be al Silviei include o selec\u021bie larg\u0103 de Trage\u021bi \u00een sus Bannere<\/a>, C\u0103r\u021bi de vizit\u0103 \u0219i Zbur\u0103tori A6<\/a>. Bannerele reprezint\u0103 un loc excelent pentru a ad\u0103uga elemente vizuale atr\u0103g\u0103toare sau informa\u021bii suplimentare, \u00een timp ce pliantele \u0219i c\u0103r\u021bile de vizit\u0103 sunt documentele perfecte pe care oamenii le pot lua cu ei acas\u0103.<\/p>\n

\"Dac\u0103 nu ar exista presa scris\u0103, atunci conferin\u021bele ar fi mult mai dificile.<\/p>\n

\"Am pus coduri QR pe bannerele mele \u0219i pe c\u0103r\u021bile de vizit\u0103. Mul\u021bi oameni scaneaz\u0103 aceste coduri \u00een timp ce eu vorbesc \u0219i le ofer\u0103 o mul\u021bime de op\u021biuni pentru a prelua informa\u021biile mele.<\/p>\n

\"F\u0103r\u0103 imprimare, nu ar putea accesa instantaneu c\u0103r\u021bile mele de vizit\u0103 digitale!\"<\/p>\n

Solopress livreaz\u0103!<\/strong><\/h3>\n

Suntem m\u00e2ndri c\u0103 clien\u021bii no\u0219tri \u00ee\u0219i iubesc at\u00e2t de mult produsele \u00eenc\u00e2t vor s\u0103 ne vorbeasc\u0103 despre noi.<\/p>\n

\"\"<\/a><\/p>\n

Silvia a fost deosebit de impresionat\u0103 de timpii de execu\u021bie, de calitatea tip\u0103riturilor \u0219i de u\u0219urin\u021ba cu care se pot face comenzi pe site-ul nostru.<\/p>\n

\"Dac\u0103 ave\u021bi nevoie de ceva tip\u0103rit rapid \u0219i la un pre\u021b rezonabil, v\u0103 recomand Solopress. Nu po\u021bi s\u0103 le repro\u0219ezi nimic.<\/p>\n

\"Experien\u021ba lor de utilizare pe site este un vis devenit realitate pentru to\u021bi cei care s-au luptat vreodat\u0103 cu tip\u0103rirea online.<\/p>\n

\"Nu am de g\u00e2nd s\u0103 folosesc pe altcineva!\"<\/p>\n

Dac\u0103 sunte\u021bi \u00een c\u0103utarea unei companii de \u00eencredere care s\u0103 v\u0103 livreze produsele tip\u0103rite, suntem m\u00e2ndri s\u0103 fim cea mai de \u00eencredere companie de tip\u0103rire din Marea Britanie \u0219i vom fi \u00eenc\u00e2nta\u021bi s\u0103 v\u0103 ducem brandul la urm\u0103torul nivel.<\/p>","protected":false},"excerpt":{"rendered":"

Customer Stories: Google Ads expert Google Ads is a daunting place for some. For others, it\u2019s a playground. Knowing where all the toys are and which ones to play with can help you turn this space into your playground, elevating your business to extraordinary heights as a result. Our customer, Silvia Coletto of Paid Ads […]<\/p>\n","protected":false},"author":154,"featured_media":72951,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[557],"tags":[],"class_list":{"0":"post-72926","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories"},"acf":[],"yoast_head":"\nCustomer Stories: Silvia Coletto, Paid Ads School - Solopress UK<\/title>\n<meta name=\"description\" content=\"Discover Google Ads and why incorporating print along with your online advertising is imperative for every business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/povesti-ale-clientilor\/silvia-coletto-anunturi-platite-scoala\/\" \/>\n<meta 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