{"id":72998,"date":"2022-11-11T12:25:52","date_gmt":"2022-11-11T12:25:52","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=72998"},"modified":"2023-10-07T11:12:38","modified_gmt":"2023-10-07T10:12:38","slug":"ancoats-chitare-de-craciun-carti-de-craciun-calendare","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/entrepreneurs\/ancoats-guitars-christmas-cards-calendars\/","title":{"rendered":"Pove\u0219ti de \u00eenceput de drum: Ancoats Guitars Christmas Cards & Calendars"},"content":{"rendered":"
<\/div>

Anul nostru petrecut \u00een sprijinul Ancoats Guitars<\/a> \u00een primele dou\u0103sprezece luni de activitate este acum la un bun sf\u00e2r\u0219it. Cu Cr\u0103ciunul \u00een preajm\u0103, fondatorul Dave Roberts, la fel ca majoritatea proprietarilor de afaceri, a sim\u021bit nevoia de a recunoa\u0219te acest sezon \u0219i de a trimite cele mai bune ur\u0103ri clien\u021bilor, contactelor \u0219i furnizorilor.<\/span><\/p>\n

Felicit\u0103ri de sezon<\/strong><\/h2>\n

A carte de Cr\u0103ciun personalizat\u0103<\/a> a devenit o practic\u0103 standard \u00een r\u00e2ndul \u00eentreprinderilor de toate dimensiunile. Nu este doar o oportunitate de a \u00eent\u0103ri leg\u0103turile cu oamenii care conteaz\u0103, ci \u0219i o ocazie excelent\u0103 de a face senza\u021bie cu designul dumneavoastr\u0103.\u00a0<\/span><\/p>\n

Dac\u0103 lucra\u021bi \u00eentr-o industrie creativ\u0103, o lucrare unic\u0103 v\u0103 poate pune \u00een eviden\u021b\u0103 talentul. Pentru alte \u00eentreprinderi, abordarea fotografiei de echip\u0103 poate fi un pic cam \u00eenvechit\u0103, dar atunci c\u00e2nd nu te angajezi fa\u021b\u0103 \u00een fa\u021b\u0103 cu clien\u021bii, este totu\u0219i o bun\u0103 ocazie de a le ar\u0103ta cu cine au de-a face. Produc\u0103torii pot alege s\u0103 prezinte un nou produs, cu men\u021biunea c\u0103 este vorba de o felicitare, nu de o reclam\u0103!<\/span><\/p>\n

Concepte de Cr\u0103ciun<\/strong><\/h2>\n

C\u00e2nd a venit vorba de proiectarea felicit\u0103rii de Cr\u0103ciun pentru Ancoats Guitars, Dave a lucrat cu designerul Solopress Matt Bruty pentru a-\u0219i dezvolta \u0219i rafina ideile. Brief-ul ini\u021bial a fost l\u0103sat deschis, Dave d\u00e2ndu-i lui Matt libertatea de a veni cu o serie de concepte.<\/span><\/p>\n

\"Concepte<\/a><\/p>\n

Matt a reu\u0219it s\u0103 creeze schi\u021be care au explorat o serie de teme legate de Ancoats Guitars \u0219i de Cr\u0103ciun. Ideile sale au fost inspirate de activele existente ale m\u0103rcii, de teme abstracte de Cr\u0103ciun, de loca\u021bia Ancoats \u0219i de arhitectura sa distinctiv\u0103 din c\u0103r\u0103mid\u0103 ro\u0219ie \u0219i, bine\u00een\u021beles, de chitarele \u00een sine.<\/span><\/p>\n

Aceast\u0103 abordare de rafinare a conceptului din mai multe idei este excelent\u0103 dac\u0103 ave\u021bi timp \u0219i buget pentru a v\u0103 dedica designului grafic. Dac\u0103 v\u0103 baza\u021bi pe o agen\u021bie sau pe un designer ter\u021b, pute\u021bi reduce costurile dac\u0103 v\u0103 decide\u021bi din timp asupra conceptului dvs. \u0219i furniza\u021bi un briefing str\u00e2ns, \u00eempreun\u0103 cu materiale grafice precum logo-uri, m\u0103rci verbale \u0219i fotografii de \u00eenalt\u0103 calitate.<\/span><\/p>\n

Rafinare \u0219i finalizare<\/strong><\/h2>\n

Dave a decis s\u0103 urm\u0103reasc\u0103 dou\u0103 modele: unul care s\u0103 reimagineze logo-ul Ancoats Guitars sub forma unui fulg de z\u0103pad\u0103 \u0219i unul care s\u0103 prezinte \u00een mod proeminent o chitar\u0103. Un concept ini\u021bial care avea chitara \u00eempachetat\u0103 ca un cadou de Cr\u0103ciun a fost l\u0103sat deoparte, deoarece nu permitea s\u0103 se vad\u0103 aspectul distinctiv al chitarei.\u00a0<\/span><\/p>\n

\"Designul<\/a><\/p>\n

\u00cen schimb, au ajuns la un design care a proiectat un model ro\u0219u al chitarei New Islington din Ancoats ca un pom de Cr\u0103ciun, cu lumini\u021be \u0219i o stea \u00een v\u00e2rf. \u00cencorporarea unui produs \u00een tema de Cr\u0103ciun \u00een acest mod este o modalitate dr\u0103gu\u021b\u0103 de a prezenta produsul f\u0103r\u0103 ca felicitarea s\u0103 se transforme \u00eentr-o reclam\u0103.<\/span><\/p>\n

Dimensiune, form\u0103, finisaj<\/strong><\/h2>\n

Dup\u0103 ce conceptele au fost finalizate, Matt a putut crea cele dou\u0103 modele gata de imprimare. Designul fulgului de z\u0103pad\u0103 a func\u021bionat bine ca un p\u0103trat, a\u0219a c\u0103 Matt a preg\u0103tit o felicitare de 148 x 148 mm, pu\u021bin sub 15 cm p\u0103tra\u021bi. Pentru a completa ilustra\u021bia str\u0103lucitoare a fulgului de z\u0103pad\u0103, Dave a optat pentru un finisaj laminat lucios.<\/span><\/p>\n

\"Chitara<\/a><\/p>\n

Designul chitara ca \u0219i copac de Cr\u0103ciun a fost portret, a\u0219a c\u0103 Dave a ales un card A5 cu pliul pe marginea st\u00e2ng\u0103 mai lung\u0103. Chitarele Ancoats Guitars sunt finisate folosind vopsele pe baz\u0103 de ap\u0103 \u0219i un lac satinat, pe baz\u0103 de ap\u0103. Dave a considerat c\u0103 aspectul \u0219i senza\u021bia cardului ar trebui s\u0103 corespund\u0103 finisajului distinctiv al chitarelor. Matt a sugerat un material laminat mat care s\u0103 semene cu lacul satinat \u0219i s\u0103 ofere un contrast elegant cu felicitarea cu fulgi de z\u0103pad\u0103.<\/span><\/p>\n

Apari\u021bia unui Calendar...<\/strong><\/h2>\n

\u00cen timp ce o felicitare de Cr\u0103ciun este un element de baz\u0103, un calendar personalizat poate fi o ad\u0103ugire inteligent\u0103 la imprimarea de sezon. Dac\u0103 afacerea dvs. are un aspect de design sau dac\u0103 produsul dvs. are un apel vizual puternic, este o modalitate fantastic\u0103 de a ob\u021bine mai multe imagini \u00eentr-o singur\u0103 imprimare promo\u021bional\u0103. Treisprezece imagini, mai exact: una pentru fiecare lun\u0103 \u0219i o fotografie de copert\u0103.<\/span><\/p>\n

Dar, dincolo de afi\u0219ajul estetic, un calendar este o pies\u0103 cu adev\u0103rat util\u0103, care va oferi mesajului dumneavoastr\u0103 dou\u0103sprezece luni \u00eentregi de timp de difuzare. Pentru Dave \u0219i Ancoats Guitars, produsul \u00een cauz\u0103 se preteaz\u0103 at\u00e2t de bine la fotografie, \u00eenc\u00e2t un calendar este un cadou ideal pentru pasiona\u021bii de chitare, \u00een special ca un memento pentru cei care se g\u00e2ndesc s\u0103 cumpere.<\/span><\/p>\n

Din copert\u0103 \u00een copert\u0103<\/strong><\/h2>\n

Pentru coperta frontal\u0103 a Calendarului, Dave a optat pentru un activ de brand pe care Matt \u00eel crease anterior: o imagine compozit\u0103 a unei chitare, culori inspirate de Bauhaus \u0219i cuv\u00e2ntul-simbol care \u00eempodobe\u0219te deja Flutura\u0219i, postere \u0219i alte materiale colaterale Ancoats Guitars<\/a>. Prin simpla ad\u0103ugare a cuv\u00e2ntului \"2023\", Matt a reu\u0219it s\u0103 creeze o pagin\u0103 de gard\u0103 elegant\u0103.<\/span><\/p>\n

\"Imagini<\/a><\/p>\n

Un calendar peisaj necesit\u0103 imagini portret pentru a fi a\u0219ezate l\u00e2ng\u0103 lista de date de pe pagina fiec\u0103rei luni. \u00cen timp ce Dave avea mai mult dec\u00e2t suficiente imagini uimitoare cu munca sa pentru a umple calendarul, a fost nevoie de c\u00e2teva modific\u0103ri \u0219i aranjamente pentru a valorifica la maximum imaginile.<\/span><\/p>\n

Inserarea imaginilor<\/strong><\/h2>\n

\u00cen primul r\u00e2nd, Matt a dorit s\u0103 compileze fotografiile astfel \u00eenc\u00e2t s\u0103 corespund\u0103 anotimpurilor. Aceasta este o idee bun\u0103 atunci c\u00e2nd vrei ca imaginile tale s\u0103 reflecte trecerea anului. Dac\u0103 acesta este un plan pe care dori\u021bi s\u0103 \u00eel urm\u0103ri\u021bi, g\u00e2ndirea anticipativ\u0103 este esen\u021bial\u0103. Asigura\u021bi-v\u0103 c\u0103 aduna\u021bi imagini adecvate pe parcursul anului, astfel \u00eenc\u00e2t s\u0103 ave\u021bi un set complet atunci c\u00e2nd vine vorba de Calendarul de anul viitor.\u00a0<\/span><\/p>\n

\u00cen acest caz, Matt a ales fotografii \u00eensorite pentru var\u0103, o imagine cu frunze de toamn\u0103 pentru octombrie \u0219i a\u0219a mai departe. Mul\u021bi designeri p\u0103streaz\u0103, de asemenea, o imagine extra-special\u0103 pentru luna decembrie, pentru a \u00eencheia anul cu bine.<\/span><\/p>\n

Evaluarea compozi\u021biei<\/strong><\/h2>\n

O alt\u0103 sarcin\u0103 de design pentru Matt a fost s\u0103 se asigure c\u0103 fiecare imagine are compozi\u021bia potrivit\u0103 pentru pagin\u0103. Pentru unele pagini, acest lucru a fost la fel de simplu ca \u0219i decuparea imaginii \u00eentr-un mod adecvat. \u00cen alte locuri, \u00eens\u0103, Matt a constatat c\u0103 a trebuit s\u0103 foloseasc\u0103 Photoshop pentru a extinde fundalurile pentru a se asigura c\u0103 imaginile func\u021bioneaz\u0103 \u00een spa\u021biu.<\/span><\/p>\n

\"Pagina<\/a><\/p>\n

O idee creativ\u0103 pentru cazurile \u00een care nu ave\u021bi o singur\u0103 imagine care s\u0103 se potriveasc\u0103 spa\u021biului este s\u0103 crea\u021bi un compozit din mai multe fotografii. Matt a f\u0103cut acest lucru cu fotografii ale unei chitare galbene model NQ pentru imaginea lunii aprilie. Aceast\u0103 abordare nu numai c\u0103 rezolv\u0103 problema compozi\u021biei, dar ne permite s\u0103 ar\u0103t\u0103m un prim-plan al lucr\u0103rii lui Dave.<\/span><\/p>\n

De la \u0219ablon la articolul finit<\/strong><\/h2>\n

Pentru a asigura coeren\u021ba m\u0103rcii, Matt a intrat \u00een \u0219ablonul InDesign pentru a schimba fontul pentru fiecare lun\u0103 cu cel folosit de Ancoats Guitars. Acest lucru \u00eel pute\u021bi face \u0219i dvs. atunci c\u00e2nd folosi\u021bi <\/span>\u0219abloane de calendar desc\u0103rcabile<\/span><\/a> pentru a v\u0103 crea designul.<\/span><\/p>\n

Calendarul 2023 Ancoats Guitars este un calendar de perete A4, Wirobound, dar avem o gam\u0103 larg\u0103 de stiluri \u0219i dimensiuni oferite<\/a> at\u00e2t pentru pere\u021bi, c\u00e2t \u0219i pentru desktopuri. Tip\u0103riturile sezoniere, cum ar fi calendarele \u0219i felicit\u0103rile de Cr\u0103ciun, sunt o modalitate excelent\u0103 de a consolida rela\u021biile de afaceri \u0219i de a v\u0103 aduce \u00een fa\u021ba publicului dumneavoastr\u0103 pentru s\u0103rb\u0103tori \u0219i nu numai.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Our year spent supporting Ancoats Guitars in its first twelve months of trading is now a good way through. With Christmas around the corner, founder Dave Roberts, like most business owners, felt the need to acknowledge the season and send his best wishes to customers, contacts and suppliers. Season’s Greetings A bespoke Christmas Card design […]<\/p>\n","protected":false},"author":134,"featured_media":73002,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[955],"tags":[896,878],"class_list":{"0":"post-72998","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs","8":"tag-christmas","9":"tag-christmas-cards"},"acf":[],"yoast_head":"\nStart-Up Stories: Ancoats Guitars Christmas Cards & Calendars - Solopress UK<\/title>\n<meta name=\"description\" content=\"Calendars and Christmas Cards proved to be a great way for Ancoats Guitars to get in front of their audience for the holidays and beyond.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/antreprenori\/ancoats-chitare-de-craciun-carti-de-craciun-calendare\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start-Up Stories: Ancoats Guitars Christmas Cards & Calendars - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Calendars and Christmas Cards proved to be a great way for Ancoats Guitars to get in front of their audience for the holidays and beyond.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/ro\/antreprenori\/ancoats-chitare-de-craciun-carti-de-craciun-calendare\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-11T12:25:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-07T10:12:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/ancoats-calendar-and-cards-04.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/ancoats-guitars-christmas-cards-calendars\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/ancoats-guitars-christmas-cards-calendars\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Start-up Stories: Ancoats Guitars Christmas Cards & Calendars\",\"datePublished\":\"2022-11-11T12:25:52+00:00\",\"dateModified\":\"2023-10-07T10:12:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/ancoats-guitars-christmas-cards-calendars\/\"},\"wordCount\":1109,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/ancoats-guitars-christmas-cards-calendars\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/ancoats-calendar-and-cards-04.jpg\",\"keywords\":[\"Christmas\",\"Christmas Cards\"],\"articleSection\":[\"Entrepreneurs\"],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/ancoats-guitars-christmas-cards-calendars\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/ancoats-guitars-christmas-cards-calendars\/\",\"name\":\"Start-Up Stories: Ancoats Guitars Christmas Cards & Calendars - 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