{"id":73079,"date":"2022-11-28T08:15:22","date_gmt":"2022-11-28T08:15:22","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73079"},"modified":"2022-11-28T08:15:22","modified_gmt":"2022-11-28T08:15:22","slug":"intreprinderile-sunt-unite-in-ceea-ce-priveste-brexitul-dar-divizate-in-ceea-ce-priveste-saptamana-de-lucru-de-4-zile","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/businesses-united-on-brexit-but-divided-on-the-4-day-work-week\/","title":{"rendered":"Mediul de afaceri unit \u00een privin\u021ba Brexit-ului, dar divizat \u00een privin\u021ba s\u0103pt\u0103m\u00e2nii de lucru de 4 zile"},"content":{"rendered":"
<\/div>

S\u0103pt\u0103m\u00e2na de lucru de 4 zile, Brexit \u0219i criza costului vie\u021bii. Acestea sunt c\u00e2teva dintre cele mai mari probleme cu care se confrunt\u0103 \u00eentreprinderile din Regatul Unit, potrivit unui sondaj recent pe care l-am realizat.<\/p>\n

Doar 4,5% dintre organiza\u021bii consider\u0103 c\u0103 Brexitul a fost benefic pentru afacerile lor. \u00cen egal\u0103 m\u0103sur\u0103, peste jum\u0103tate dintre acestea ar lua \u00een considerare implementarea unei s\u0103pt\u0103m\u00e2ni de lucru de 4 zile dup\u0103 finalizarea cu succes a actualului proces.<\/p>\n

Acestea sunt doar c\u00e2teva dintre rezultatele pe care le-am realizat \u0219i care au investigat cele mai presante probleme pentru \u00eentreprinderi \u00een prezent.<\/p>\n

\"\"<\/a><\/p>\n

Avem o baz\u0103 de clien\u021bi divers\u0103, alc\u0103tuit\u0103 dintr-o gam\u0103 larg\u0103 de sectoare \u0219i dimensiuni de afaceri. Acest lucru ne ofer\u0103 o perspectiv\u0103 asupra tendin\u021belor generale \u0219i capacitatea de a analiza \u00een profunzime problemele care afecteaz\u0103 \u00eentreprinderile mici sau alte sectoare puternic afectate.<\/p>\n

Aproape 2.400 de organiza\u021bii au r\u0103spuns la sondajul nostru pentru a ne oferi informa\u021bii despre cele mai mari preocup\u0103ri ale lor. Unele dintre rezultate s-ar putea s\u0103 v\u0103 surprind\u0103.<\/p>\n

Brexitul este r\u0103u pentru afaceri<\/h2>\n

\"\"<\/a><\/p>\n

\u00cen toate sectoarele de afaceri \u0219i \u00een toate dimensiunile, Brexit este privit negativ. \u00centreprinderile mijlocii au cea mai mare p\u0103rere negativ\u0103 cu privire la Brexit, deoarece doar 1,48% dintre companii consider\u0103 c\u0103 acesta a fost benefic pentru afacerile lor. \u00centreprinderile mici au o p\u0103rere ceva mai pu\u021bin negativ\u0103 despre Brexit, de\u0219i acest procent se situeaz\u0103 la doar 5,63%.<\/p>\n

Un lan\u021b de aprovizionare perturbat a fost citat de aproape 50% dintre \u00eentreprinderi ca fiind principalul motiv pentru impactul negativ al Brexitului. Sc\u0103derea \u00eencrederii \u0219i a bun\u0103voin\u021bei fa\u021b\u0103 de \u00eentreprinderile britanice din cauza Brexitului a fost specificat\u0103 de o treime dintre responden\u021bii la sondaj. \u00centreprinderile mici au comentat, de asemenea, c\u0103 sunt afectate cel mai acut de tarifele la export.<\/p>\n

Un procent uria\u0219 de 80% din totalul \u00eentreprinderilor a declarat c\u0103 nu exist\u0103 niciun beneficiu pentru Brexit. Atunci c\u00e2nd sunt \u00eemp\u0103r\u021bite pe sectoare, rezultatele sunt \u0219i mai condamnabile. Nimeni din sectoarele artelor, comer\u021bului cu am\u0103nuntul, educa\u021biei, ospitalit\u0103\u021bii, propriet\u0103\u021bii sau s\u0103n\u0103t\u0103\u021bii nu crede c\u0103 Brexitul a fost benefic pentru afacerile lor.<\/p>\n

Av\u00e2nd \u00een vedere efectele sale economice, nu este surprinz\u0103tor faptul c\u0103 at\u00e2t de multe \u00eentreprinderi au o atitudine negativ\u0103 fa\u021b\u0103 de Brexit.\"\"<\/a><\/p>\n

Unul din cinci \u00eentreprinderi mici nu mai poate face comer\u021b \u00een UE din cauza barierelor provocate de Brexit, potrivit unui studiu separat realizat recent. Lan\u021burile de aprovizionare perturbate continu\u0103 s\u0103 afecteze nivelul stocurilor \u0219i capacit\u0103\u021bile de produc\u021bie, l\u0103s\u00e2nd multe companii britanice \u00eentr-o pozi\u021bie dificil\u0103.<\/p>\n

Pentru \u00eentreprinderile mici care se concentreaz\u0103 pe clien\u021bii locali ca urmare a restric\u021biilor impuse de Brexit asupra comer\u021bului interna\u021bional, marketingul tip\u0103rit poate fi o modalitate rentabil\u0103 \u0219i puternic\u0103 de a cre\u0219te gradul de con\u0219tientizare a m\u0103rcii. Pe l\u00e2ng\u0103 serviciile de tip\u0103rire, oferim consultan\u021b\u0103 cu privire la cum se scrie<\/a> \u0219i cum se proiecteaz\u0103<\/a> produsul dumneavoastr\u0103.<\/p>\n

Atitudinile fa\u021b\u0103 de s\u0103pt\u0103m\u00e2na de lucru de 4 zile sunt mixte<\/h2>\n

\"\"<\/a><\/p>\n

Testul s\u0103pt\u0103m\u00e2nii de lucru de 4 zile din Marea Britanie<\/a>, la care particip\u0103 73 de \u00eentreprinderi cu peste 3 300 de angaja\u021bi, a dep\u0103\u0219it jum\u0103tatea drumului. Rezultatele au fost cov\u00e2r\u0219itor de pozitive \u0219i este din ce \u00een ce mai probabil ca acest lucru s\u0103 devin\u0103 o realitate pentru unii angaja\u021bi din Marea Britanie.<\/p>\n

Un num\u0103r uria\u0219 de 86% dintre \u00eentreprinderile care au luat parte la acest studiu, realizat de 4-Day Week, au declarat c\u0103 vor permanentiza s\u0103pt\u0103m\u00e2na de lucru de 4 zile.<\/p>\n

Dar \u00eentreprinderile care nu particip\u0103 la acest studiu au p\u0103reri diferite \u00een ceea ce prive\u0219te adoptarea sau nu a acestui sistem. \u00cen general, atitudinile fa\u021b\u0103 de acest concept sunt pozitive, 70% dintre responden\u021bi declar\u00e2nd c\u0103 sunt de p\u0103rere c\u0103 este o idee bun\u0103. Organiza\u021biile cu mai mult de 250 de angaja\u021bi au fost cele mai susceptibile de a spune c\u0103 nu este o idee bun\u0103, cu aproape 20%.<\/p>\n

Cu toate acestea, atunci c\u00e2nd vine vorba de adoptarea sistemului, r\u0103spunsurile devin mixte. Aceast\u0103 cifr\u0103 scade la 50% atunci c\u00e2nd \u00eentreprinderile au fost \u00eentrebate dac\u0103 ar lua \u00een considerare posibilitatea de a o angaja, peste o treime dintre acestea spun\u00e2nd c\u0103 nu ar lua-o \u00een considerare. Cu toate acestea, cifra cre\u0219te din nou la 75%, dac\u0103 organiza\u021biilor li s-ar garanta c\u0103 nu vor avea pierderi de venituri.\"\"<\/a><\/p>\n

Pierderea produc\u021biei este cea mai mare temere a \u00eentreprinderilor mai mici, aproximativ o treime dintre acestea men\u021bion\u00e2nd acest lucru ca fiind principala lor preocupare. \u00cen toate \u00eentreprinderile de toate dimensiunile, finan\u021barea guvernamental\u0103 ar fi cel mai mare stimulent pentru a implementa s\u0103pt\u0103m\u00e2na de lucru de 4 zile, aproape jum\u0103tate dintre acestea afirm\u00e2nd c\u0103 aceasta este principala lor motiva\u021bie.<\/p>\n

Interesant este faptul c\u0103 aproape 50% ar fi mai tenta\u021bi s\u0103 sus\u021bin\u0103 acest sistem prin adoptarea pe scar\u0103 larg\u0103 \u00een sectorul public \u0219i \u00een \u00eentreprinderile mari. Acest lucru sugereaz\u0103 c\u0103, dac\u0103 s\u0103pt\u0103m\u00e2na de lucru de 4 zile este utilizat\u0103 pe scar\u0103 larg\u0103 de c\u0103tre o majoritate a \u00eentreprinderilor, este posibil ca \u0219i celelalte s\u0103 fie nevoite s\u0103 urmeze exemplul pentru a concura pentru lucr\u0103tori.<\/p>\n

\u00cen ceea ce prive\u0219te ve\u0219tile pozitive pentru angaja\u021bi, mai pu\u021bin de 10% dintre \u00eentreprinderile de orice m\u0103rime ar adopta aceast\u0103 politic\u0103 cu o sc\u0103dere de 20% a salariilor angaja\u021bilor lor. Acest lucru \u00eenl\u0103tur\u0103 unele \u00eendoieli pentru lucr\u0103torii care ar putea fi \u00eengrijora\u021bi de o pierdere a veniturilor personale ca un compromis, \u00een special \u00een timpul unei crize a costului vie\u021bii.<\/p>\n

Cea mai mare problem\u0103<\/h2>\n

Criza costului vie\u021bii a fost desemnat\u0103 drept cea mai mare amenin\u021bare de peste 80% dintre \u00eentreprinderile care au participat la sondajul nostru. \u00cen condi\u021biile \u00een care infla\u021bia \u0219i criza energetic\u0103 determin\u0103 cre\u0219terea pre\u021burilor at\u00e2t pentru companii, c\u00e2t \u0219i pentru consumatori, organiza\u021biile resimt aceast\u0103 presiune \u0219i se a\u0219teapt\u0103 ca aceast\u0103 situa\u021bie s\u0103 continue \u00een viitorul apropiat.<\/p>\n

\"\"<\/a><\/p>\n

La aproape trei ani de la \u00eenceputul pandemiei, \u00eentreprinderile \u00eenc\u0103 resimt efectele COVID. Mai mult de o treime dintre acestea afirm\u0103 c\u0103 aceasta reprezint\u0103 \u00een continuare o amenin\u021bare urgent\u0103. Brexit-ul urmeaz\u0103 \u00eendeaproape pe locul trei, iar globalizarea \u0219i schimb\u0103rile climatice completeaz\u0103 topul primelor cinci.<\/p>\n

Ce facem de aici \u00eenainte?<\/h2>\n

\u00centreprinderile de toate dimensiunile se confrunt\u0103 cu o multitudine de probleme care le amenin\u021b\u0103 mijloacele de trai. Cu toate acestea, nu toate ve\u0219tile sunt sumbre. S\u0103pt\u0103m\u00e2na de lucru de 4 zile, de\u0219i \u00eei \u00eengrijoreaz\u0103 pe mul\u021bi, prezint\u0103 o mul\u021bime de aspecte pozitive at\u00e2t pentru \u00eentreprinderi, c\u00e2t \u0219i pentru angaja\u021bi. Organiza\u021biile care au luat parte la acest proces au raportat o productivitate \u00eembun\u0103t\u0103\u021bit\u0103. Angaja\u021bii lor se bucur\u0103 de un echilibru mai bun \u00eentre via\u021ba profesional\u0103 \u0219i cea privat\u0103, ceea ce s-a dovedit a fi esen\u021bial pentru \u00eembun\u0103t\u0103\u021birea reten\u021biei \u0219i loialit\u0103\u021bii angaja\u021bilor.<\/p>\n

Criza costului vie\u021bii a agravat numeroase probleme care afecteaz\u0103 deja \u00eentreprinderile \u0219i consumatorii. Pentru a dep\u0103\u0219i aceste probleme, \u00eentreprinderile trebuie s\u0103 fie strategice. Dac\u0103 pre\u021burile dumneavoastr\u0103 cresc din cauza costului for\u021bei de munc\u0103 \u0219i al resurselor, fi\u021bi sinceri cu clien\u021bii dumneavoastr\u0103. De\u0219i ar putea fi tentant s\u0103 reduce\u021bi costurile \u00een domenii precum marketingul, consolidarea \u00een aceste domenii va deveni mai vital\u0103 pentru a concura pe o pia\u021b\u0103 aglomerat\u0103.<\/p>\n

\"\"<\/a><\/p>\n

Sondajul nostru anterior a ar\u0103tat c\u0103 aproape trei sferturi dintre \u00eentreprinderi pl\u0103nuiau s\u0103 \u00ee\u0219i m\u0103reasc\u0103 cheltuielile de marketing \u00een 2022. Aceasta \u00een ciuda incertitudinii economice care a persistat \u00een preajma Anului Nou.<\/p>\n

Este clar c\u0103 afacerile v\u0103d valoarea marketingului, fie c\u0103 este vorba de marketingul tip\u0103rit prin pliante \u0219i flutura\u0219i<\/a>, marketing digital sau o combina\u021bie \u00eentre cele dou\u0103.<\/p>\n

Dac\u0103 v\u0103 \u00eentreba\u021bi cum pot flutura\u0219ii s\u0103 v\u0103 stimuleze afacerea, citi\u021bi de ce flutura\u0219ii sunt \u00eenc\u0103 eficien\u021bi<\/a> aici.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

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 <\/p>","protected":false},"excerpt":{"rendered":"

A 4-day work week, Brexit and the cost-of-living crisis. These are some of the biggest issues facing Businesses in the UK, according to a recent survey we conducted. Only 4.5% of organisations believe Brexit has been good for their business. Equally, over half would consider implementing a 4-day work week following the successful completion of […]<\/p>\n","protected":false},"author":154,"featured_media":73081,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-73079","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nBusinesses United On Brexit But Divided On The 4-Day Work Week<\/title>\n<meta name=\"description\" content=\"A 4-day work week, Brexit and the cost-of-living crisis. 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