{"id":73237,"date":"2023-01-11T08:08:14","date_gmt":"2023-01-11T08:08:14","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73237"},"modified":"2023-01-11T08:09:49","modified_gmt":"2023-01-11T08:09:49","slug":"plum-belle","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/customer-stories\/plum-belle\/","title":{"rendered":"Pove\u0219ti ale clien\u021bilor: Plum & Belle"},"content":{"rendered":"
<\/div>

\u00cenceperea unei afaceri \u00een timpul \u00eenchiderii ar fi fost considerat\u0103 de mul\u021bi un risc.<\/p>\n

\u00cen timp ce mul\u021bi \u0219i-au v\u0103zut rutinele zilnice suspendate, pentru unii au ap\u0103rut noi oportunit\u0103\u021bi.<\/p>\n

\u00cen contextul unui climat de incertitudine, unii au folosit acest timp liber pentru a visa, a planifica \u0219i a organiza via\u021ba lor dup\u0103 \u00eenchidere.<\/p>\n

A fost \u00een aceast\u0103 perioad\u0103 c\u0103 semin\u021bele de Plum & Belle<\/a> au fost plantate, \u00een timp ce magazinul online de lifestyle elegant, dar sustenabil, a \u00eenflorit \u0219i a prins via\u021b\u0103.<\/p>\n

Plum & Belle<\/strong><\/h2>\n

Plum & Belle este un butic online cu misiunea de a face mai u\u0219or s\u0103 tr\u0103ie\u0219ti mai durabil, dar nu mai pu\u021bin elegant.<\/p>\n

Creat \u00een mai 2020 de dou\u0103 prietene, uimitorul lor magazin online vinde o varietate de articole de mod\u0103, bijuterii, produse de \u00eengrijire a pielii \u0219i articole pentru cas\u0103.<\/p>\n

\u00cen prezent, Lucy Williams, singurul director, nu renun\u021b\u0103 la ideea de a face cunoscut proiectul ei de pasiune c\u00e2t mai multor oameni.<\/p>\n

Cu o experien\u021b\u0103 de 25 de ani \u00een domeniul modei \u0219i un entuziasm pentru sustenabilitate, Lucy a devenit descurajat\u0103 de o mul\u021bime de branduri care-\u0219i proclamau acredit\u0103rile ecologice cu vorbe goale, produc\u00e2nd mai mult un exerci\u021biu de bifare a unei c\u0103su\u021be dec\u00e2t ceva de substan\u021b\u0103.<\/p>\n

\"\"<\/a><\/p>\n

De\u0219i este dornic\u0103 s\u0103 nu adopte o pozi\u021bie de judecat\u0103 \u00een ceea ce prive\u0219te problemele ecologice, Lucy a fost hot\u0103r\u00e2t\u0103 s\u0103 fac\u0103 din sustenabilitatea autentic\u0103 principalul obiectiv al m\u0103rcii sale.<\/p>\n

Ea a v\u0103zut o oportunitate de a aduce o not\u0103 mai u\u0219oar\u0103 \u00een conversa\u021bie \u0219i de a se \u00eendep\u0103rta de unele dintre mesajele severe pe care multe m\u0103rci le folosesc atunci c\u00e2nd flutur\u0103 steagul sustenabilit\u0103\u021bii.<\/p>\n

Lucy a spus: \"A fi durabil este adesea etichetat ca fiind un lucru negativ. Se sugereaz\u0103 adesea c\u0103 oamenii \"renun\u021b\u0103 la asta\" sau \"nu mai folosesc asta\", dar mi s-a p\u0103rut c\u0103 acesta este unghiul psihologic gre\u0219it pentru a-i \u00eencuraja pe oameni s\u0103 \u00ee\u0219i schimbe comportamentul.<\/p>\n

\"Fiind mai grijuliu, po\u021bi fi \u00een continuare ecologic, dar te po\u021bi \u00eenconjura de lucruri frumoase \u0219i \u00een acela\u0219i timp durabil, f\u0103r\u0103 a face sacrificii.\"<\/p>\n

\u00cenflorirea prin adversitate<\/strong><\/h2>\n

Crearea unui start-up \u00een timpul \u00eenchiderii a prezentat provoc\u0103ri unice \u0219i f\u0103r\u0103 precedent.<\/p>\n

O voin\u021b\u0103 de fier, \u00eempreun\u0103 cu agilitatea de a reac\u021biona la obstacole neprev\u0103zute sunt tr\u0103s\u0103turi vitale atunci c\u00e2nd se lanseaz\u0103 orice afacere, dar mai ales \u00een timpul pandemiei.<\/p>\n

Cu toate acestea, aceste tr\u0103s\u0103turi au ajutat-o pe Lucy \u0219i a constatat c\u0103 aceste tensiuni suplimentare au ajutat-o s\u0103 se dezvolte.<\/p>\n

Ea a spus: \"Personal, am constatat c\u0103 \u00eenceperea \u00een timpul \u00eenchiderii a eliminat o parte din presiune.<\/p>\n

\"Nu numai c\u0103 a redus a\u0219tept\u0103rile, dar mi-a dat \u0219i mai mult timp s\u0103 m\u0103 g\u00e2ndesc, s\u0103 respir, s\u0103 contemplu, s\u0103 planific \u0219i s\u0103 organizez Plum & Belle.\"<\/p>\n

Mai pu\u021bin\u0103 presiune i-a permis lui Lucy s\u0103 \u00ee\u0219i construiasc\u0103 un brand ca o persoan\u0103 cu un ritm lent.<\/p>\n

\u00cen timpul pandemiei au existat unele avantaje pentru a \u00eencepe o afacere.<\/p>\n

Lucy a ad\u0103ugat: \"Blocajul a avut unele beneficii secundare. Personal, am constatat c\u0103 mi-a oferit mai mult spa\u021biu, pace \u0219i timp pentru a m\u0103 g\u00e2ndi.\"<\/p>\n

Dep\u0103\u0219irea provoc\u0103rilor<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

\u00cen calitate de fost blogger cu experien\u021b\u0103 \u00een domeniul modei \u0219i al sustenabilit\u0103\u021bii, Lucy avea, de asemenea, experien\u021b\u0103 \u00een ceea ce prive\u0219te aspectul social media al unei afaceri emergente.<\/p>\n

Cu toate acestea, existau multe aspecte \u00een care trebuia s\u0103 se cufunde pentru prima dat\u0103.<\/p>\n

\u00cen calitate de comerciant cu am\u0103nuntul de tip boutique, Lucy vinde, de asemenea, produsele altora. Acest lucru i-a adus o nou\u0103 presiune, deoarece simte o anumit\u0103 responsabilitate pentru succesul furnizorilor s\u0103i.<\/p>\n

De asemenea, s-a dovedit a fi o provocare s\u0103 se potriveasc\u0103 \u0219i alte m\u0103rci cu ethosul ei. Dup\u0103 ce a stabilit reguli rigide privind durabilitatea Plum & Belle, Lucy a trebuit s\u0103 fie foarte hot\u0103r\u00e2t\u0103 atunci c\u00e2nd a \u00eencheiat parteneriate cu alte companii:<\/p>\n

\"Am g\u0103sit o mul\u021bime de branduri frumoase cu care am vrut s\u0103 m\u0103 asociez, dar multe dintre ele nu se potriveau cu regulile de sustenabilitate pe care am promis c\u0103 le voi respecta.<\/p>\n

\"Ar fi fost u\u0219or s\u0103 lucrez cu ei, dar asta e o pant\u0103 alunecoas\u0103 pe care nu am vrut s\u0103 o urmez! Sunt at\u00e2t de pasionat\u0103 de misiunea mea, a\u0219a c\u0103 nu m\u0103 las p\u0103c\u0103lit\u0103.\"<\/p>\n

Faptul de a fi un brand cu valori ecologice puternice aduce cu sine \u0219i provoc\u0103ri unice.<\/p>\n

Lucy a ad\u0103ugat: \"Faptul de a fi un brand de sustenabilitate aduce propria presiune, adic\u0103 \"Spui ceea ce trebuie \u00een leg\u0103tur\u0103 cu sustenabilitatea?\".\"<\/p>\n

Coarde noi la arc<\/strong><\/h2>\n

\u00cen calitate de nou proprietar de afacere, Lucy a adus experien\u021ba anterioar\u0103 \u00een unele domenii, dar \u00een altele a trebuit s\u0103 deschid\u0103 un manual \u0219i s\u0103 \u00eenve\u021be de la zero.<\/p>\n

Ca \u0219i cum conducerea unei noi afaceri nu era o provocare suficient\u0103, Lucy \u0219i-a propus s\u0103 dob\u00e2ndeasc\u0103 noi competen\u021be care s\u0103-i permit\u0103 s\u0103 controleze toate aspectele activit\u0103\u021bii sale. Printre aceste abilit\u0103\u021bi se num\u0103r\u0103 \u00eenv\u0103\u021barea utiliz\u0103rii sistemelor de comer\u021b electronic pe mai multe platforme \u0219i chiar \u0219i o mic\u0103 introducere \u00een codare!<\/p>\n

Shopify a fost un punct important pe lista de lucruri pe care trebuia s\u0103 le \u00een\u021beleag\u0103. Aceasta este o platform\u0103 care permite proprietarilor de afaceri, precum Lucy, s\u0103 \u00ee\u0219i construiasc\u0103 \u0219i s\u0103 \u00ee\u0219i personalizeze magazinul online, unde \u00ee\u0219i pot \u00eencepe, dezvolta \u0219i gestiona afacerea.<\/p>\n

Aceast\u0103 solu\u021bie complet bazat\u0103 pe cloud le permite clien\u021bilor s\u0103 \u00ee\u0219i v\u00e2nd\u0103 produsele \u00eentr-o varietate de locuri, de la web la mobil, de la magazinele personale la cele de tip pop-up \u0219i, bine\u00een\u021beles, la re\u021belele sociale.<\/p>\n

Uneori este important s\u0103 \u00een\u021belege\u021bi c\u00e2nd trebuie s\u0103 cere\u021bi ajutor. \u00cenv\u0103\u021barea de noi trucuri este important\u0103, dar atunci c\u00e2nd \u00eencepe\u021bi o afacere, a face prea multe poate deveni cople\u0219itor. Ca urmare, Lucy are acum o agen\u021bie de PR care lucreaz\u0103 pentru ea pentru a o ajuta s\u0103 \u00ee\u0219i extind\u0103 brandul.<\/p>\n

Imprimare durabil\u0103<\/strong><\/h2>\n

Cu o pozi\u021bie at\u00e2t de puternic\u0103 \u00een ceea ce prive\u0219te sustenabilitatea, Lucy avea nevoie de un partener de imprimare care s\u0103 fie pe aceea\u0219i lungime de und\u0103. Din fericire, a g\u0103sit compania Gama Solopress Green<\/a> care se aliniaz\u0103 perfect cu misiunea Plum & Belle.<\/p>\n

Lucy a spus: \"\u00cemi place foarte mult gama ecologic\u0103, mai ales datorit\u0103 faptului c\u0103 toate produsele sunt compensate de emisiile de carbon. Aceste produse se aliniaz\u0103 cu adev\u0103rat cu brandul meu.\"<\/p>\n

C\u0103r\u021bi po\u0219tale de marc\u0103 Plum & Belle<\/a> au mers ca un tratament cu clien\u021bii ei.<\/p>\n

\"\"<\/a><\/p>\n

Ea a ad\u0103ugat: \"C\u0103r\u021bile po\u0219tale verzi sunt minunate, le \u00eempart cu frenezie!<\/p>\n

\"\u00centotdeauna aduc un z\u00e2mbet pe fa\u021b\u0103! Sunt un instrument de marketing foarte util \u0219i delicat. Le \u00eempart oamenilor la t\u00e2rguri \u0219i evenimente \u0219i adaug c\u00e2te una la fiecare comand\u0103 pe care o trimit.\"<\/p>\n

Lucy a spicuit despre experien\u021ba ei cu Solopress. Ea a spus: \"OMG sprijinul a fost uimitor!<\/p>\n

\"A fost minunat s\u0103 vorbesc cu un om atunci c\u00e2nd am avut nevoie de sprijin. \u00cendrumarea din partea serviciului pentru clien\u021bi a fost rapid\u0103 \u0219i util\u0103, mai ales atunci c\u00e2nd m-am chinuit s\u0103 \u00eemi \u00eencarc lucrarea.\"<\/p>\n

Privind \u00een viitor<\/strong><\/h2>\n

Lucy a fost sincer\u0103 atunci c\u00e2nd a discutat despre modul \u00een care climatul actual \u00eei afecteaz\u0103 afacerea:<\/p>\n

\"Av\u00e2nd \u00een vedere c\u0103 ne afl\u0103m \u00eentr-o criz\u0103 a costului vie\u021bii, oamenii fac cump\u0103r\u0103turi mai selective. Cum nimic din ceea ce v\u00e2nd nu este clasificat ca fiind esen\u021bial, traficul online a sc\u0103zut.<\/p>\n

\"Din fericire, m\u0103 \u00eent\u00e2lnesc cu mai mul\u021bi oameni fa\u021b\u0103 \u00een fa\u021b\u0103, ceea ce \u00eemi ofer\u0103 o mare oportunitate de a explica povestea din spatele fiec\u0103rui articol pe care \u00eel vindem, astfel \u00eenc\u00e2t ace\u0219tia s\u0103 poat\u0103 experimenta frumuse\u021bea produselor noastre \u00een fa\u021ba propriilor ochi.<\/p>\n

\"Simt economia \u00een general, a\u0219a c\u0103 imaginea de ansamblu este dificil\u0103 \u0219i mai complicat\u0103 pentru un Joe Bloggs ca mine.\"<\/p>\n

Lucy a declarat cu m\u00e2ndrie c\u00e2t de mult \u00ee\u0219i iube\u0219te brandul \u0219i produsele pe care le vinde. Credin\u021ba ei \u00een misiunea Plum & Belle este de neclintit \u0219i admirabil\u0103.<\/p>\n

Plum & Belle este deja o companie cu un nivel sc\u0103zut de de\u0219euri, \u00eens\u0103 lucreaz\u0103 pentru a deveni o companie cu zero de\u0219euri.<\/p>\n

Anul 2023 a fost marcat de o schimbare uria\u0219\u0103 pentru aceast\u0103 afacere \u0219i de o alt\u0103 evolu\u021bie \u00een ceea ce prive\u0219te pozi\u021bia lor de sustenabilitate; acum folosesc zero materiale plastice virgine.<\/p>\n

Av\u00e2nd \u00een vedere actualele obiective guvernamentale privind schimb\u0103rile climatice, Lucy simte presiunea de a face schimb\u0103ri mai rapide.<\/p>\n

Mesajul lui Lucy este puternic. Ea arat\u0103 tuturor c\u0103 o via\u021b\u0103 elegant\u0103 \u0219i \u00een acela\u0219i timp durabil\u0103 este u\u0219or de realizat.<\/p>","protected":false},"excerpt":{"rendered":"

Starting a business during lockdown would have been considered a gamble by many. While many saw their daily routines furloughed, for some it saw new opportunities arise. With the climate filled with an air of uncertainty, some used this free time as a period to dream, plan and organise their life after the lockdown. It […]<\/p>\n","protected":false},"author":154,"featured_media":73241,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[557],"tags":[884],"class_list":{"0":"post-73237","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories","8":"tag-postcards"},"acf":[],"yoast_head":"\nCustomer Stories - Plum & Belle<\/title>\n<meta name=\"description\" content=\"Plum & Belle is an online boutique on a mission to make it easier to live more sustainably, yet no less stylishly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/povesti-ale-clientilor\/plum-belle\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" 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