{"id":73290,"date":"2023-01-27T15:09:00","date_gmt":"2023-01-27T15:09:00","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73290"},"modified":"2023-07-27T21:49:38","modified_gmt":"2023-07-27T20:49:38","slug":"farnham-chiropractic-wellness-o-campanie-de-usa-picatura-pt-2","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/customer-stories\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/","title":{"rendered":"Farnham Chiropractic Wellness: o campanie de sc\u0103dere a u\u0219ilor Pt 2"},"content":{"rendered":"
<\/div>

\u00cen partea 1 a seriei noastre despre aceast\u0103 campanie de tip door drop<\/a>\u00cen acest articol, am prezentat Farnham Chiropractic Wellness \u0219i Serviciu MOT la mijlocul vie\u021bii<\/a>. Am aflat cum Grant Pretorius, chiropractician \u0219i proprietar de afacere, a identificat c\u0103 o campanie de tip door drop l-ar putea ajuta s\u0103 ajung\u0103 la un public nou. De asemenea, am analizat \u00een detaliu modul \u00een care am ajuns la un design de flutura\u0219i care a fost optimizat \u00een mod special pentru distribuirea prin po\u0219t\u0103 direct\u0103.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Dup\u0103 ce am \u00eenc\u0103rcat materialul grafic gata de imprimare, a venit momentul s\u0103 analiz\u0103m urm\u0103torii pa\u0219i necesari pentru a crea o campanie de succes de direct mail sau DM. Utiliz\u00e2nd serviciul Solopress de distribu\u021bie de pliante din u\u0219\u0103 \u00een u\u0219\u0103, acest lucru a \u00eensemnat familiarizarea cu Campaign Builder. Acest instrument este accesibil \u00een timpul procesului de comand\u0103 \u0219i v\u0103 permite s\u0103 v\u0103 alege\u021bi audien\u021ba \u00een func\u021bie de zona geografic\u0103, v\u00e2rst\u0103, tip de gospod\u0103rie \u0219i categorie de venit.<\/span><\/p>\n

Constructor de campanii<\/b><\/h2>\n

Atunci c\u00e2nd a \u021bintit adresele potrivite pentru trimiterea coresponden\u021bei, Grant a trebuit s\u0103 se concentreze pe publicul potrivit, folosind factori precum zona geografic\u0103, v\u00e2rsta, tipul de gospod\u0103rie \u0219i venitul. Eficien\u021ba este esen\u021bial\u0103 pentru a men\u021bine costurile la un nivel sc\u0103zut, iar pliantele sunt irosite dac\u0103 sunt l\u0103sate la o adres\u0103 unde locuitorii sunt prea departe, au v\u00e2rsta nepotrivit\u0103 pentru a profita de MOT la jum\u0103tatea vie\u021bii sau nu au resursele necesare pentru a pl\u0103ti pentru acest serviciu.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Geografic<\/b><\/h2>\n

Dup\u0103 cum sugereaz\u0103 \u0219i numele, Farnham Chiropractic Wellness are sediul \u00een ora\u0219ul Farnham din Surrey. Acest prosper ora\u0219 cu pia\u021b\u0103 georgian\u0103 are o popula\u021bie de 28.000 de locuitori \u0219i serve\u0219te drept centru social \u0219i comercial pentru o serie de sate din jur.<\/span><\/p>\n

Grant dorea s\u0103 \u00ee\u0219i dezvolte baza de clien\u021bi locali, a\u0219a c\u0103 a decis s\u0103 se concentreze asupra gospod\u0103riilor din apropiere. \u00cen consecin\u021b\u0103, a ales o raz\u0103 de 16 km de la adresa clinicii. Aceast\u0103 zon\u0103 a inclus codurile po\u0219tale GU9 7**, GU9 8**, GU9 9**, GU9 0**, GU10 1**, GU10 2**, GU10 3**, GU10 4** \u0219i GU10 5**.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Campaign Builder v\u0103 permite s\u0103 selecta\u021bi mai multe zone, chiar dac\u0103 aceste coduri po\u0219tale nu sunt contigue, adic\u0103 sunt dispersate \u00een loc s\u0103 formeze o singur\u0103 zon\u0103 mare. De exemplu, dac\u0103 audien\u021ba dvs. este reprezentat\u0103 de centrele ora\u0219elor, pute\u021bi selecta coduri po\u0219tale din Glasgow, Birmingham \u0219i Manchester, toate ca parte a aceleia\u0219i campanii.<\/span><\/p>\n

Extinderea<\/b><\/h2>\n

Unul dintre aspectele versatile ale utiliz\u0103rii <\/span>Door-To-Door-Door serviciu de distribu\u021bie de pliante<\/span><\/a> este c\u0103 amploarea \u0219i scopul campaniei dumneavoastr\u0103 se afl\u0103 \u00een totalitate sub controlul dumneavoastr\u0103. At\u00e2ta timp c\u00e2t num\u0103rul de adrese este mai mare dec\u00e2t minimul de 7 500 \u0219i mai mic dec\u00e2t maximul de 1 000 000, pute\u021bi s\u0103 v\u0103 adapta\u021bi campania pentru a cuprinde c\u00e2t de multe gospod\u0103rii dori\u021bi prin intermediul Campaign Builder.\u00a0<\/span><\/p>\n

Pentru campanii cu audien\u021be mai mari de 1.000.000, ne pute\u021bi contacta la customerservices@solopress.com sau la 01702 460047 \u0219i v\u0103 vom putea acorda aten\u021bia special\u0103 pe care o merit\u0103 o campanie de o asemenea amploare.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Pentru campania Farnham Chiropractic Wellness, Grant a ales un total de 24.000 de gospod\u0103rii, ceea ce a permis o acoperire rezonabil\u0103, dar care s-a \u00eencadrat \u00een bugetul s\u0103u.<\/span><\/p>\n

Scopul de a mul\u021bumi<\/b><\/h2>\n

Unul dintre elementele cheie ale direc\u021bion\u0103rii pentru orice campanie de marketing este demografia - concentrarea asupra tipurilor de persoane care au cele mai mari \u0219anse de a deveni clien\u021bii dumneavoastr\u0103.\u00a0<\/span><\/p>\n

Campaign Builder permite targetarea \u00een func\u021bie de aceste filtre cheie:<\/span><\/p>\n

Familii<\/b><\/h3>\n

Dac\u0103 bifa\u021bi aceast\u0103 c\u0103su\u021b\u0103, comercian\u021bii pot ajunge la toate familiile din zona specificat\u0103. Pute\u021bi detalia \u0219i mai mult pentru a specifica: P\u0103rin\u021bi de hotel, P\u0103rin\u021bi de \u0219coal\u0103 primar\u0103, P\u0103rin\u021bi de \u0219coal\u0103 secundar\u0103 sau P\u0103rin\u021bi de gr\u0103dini\u021b\u0103.<\/span><\/p>\n

Via\u021ba timpurie<\/b><\/h3>\n

Prin selectarea acestui grup se ajunge la tinerii din zona \u021bint\u0103. V\u0103 pute\u021bi concentra \u00een continuare pe Fledglings, Nest Builders \u0219i Flown The Nest.<\/span><\/p>\n

Mijlocul vie\u021bii<\/b><\/h3>\n

Calea c\u0103tre acea pia\u021b\u0103 profitabil\u0103 a persoanelor de v\u00e2rst\u0103 mijlocie. Subgrupurile pe care le pute\u021bi viza includ familiile non-standard, cuplurile f\u0103r\u0103 constr\u00e2ngeri \u0219i independen\u021bii de la mijlocul vie\u021bii.<\/span><\/p>\n

Via\u021ba ulterioar\u0103<\/b><\/h3>\n

Atunci c\u00e2nd se concentreaz\u0103 pe segmentul senior al pie\u021bei, comercian\u021bii pot alege \u00eentre Empty Nesters sau Senior Sole Decision Makers.<\/span><\/p>\n

Categoria de venit
\n<\/b><\/h3>\n

Campaign Builder v\u0103 permite s\u0103 viza\u021bi gospod\u0103rii cu venituri mari, medii sau mici.<\/span><\/p>\n

Perspectiva perfect\u0103<\/b><\/h2>\n

\u00cen cazul MOT de la mijlocul vie\u021bii, publicul poten\u021bial este destul de mult scris \u00een titlu - oricine se afl\u0103 \u00een intervalul de v\u00e2rst\u0103 40-60 de ani. V\u00e2rsta mijlocie este una dintre categoriile de v\u00e2rst\u0103 utilizate \u00een Campaign Builder, permi\u021b\u00e2nd lui Grant s\u0103 se adreseze acestui public specific, excluz\u00e2nd toate celelalte.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Un alt factor important \u00een calificarea clien\u021bilor poten\u021biali pentru acest serviciu special a fost venitul. <\/span>Caracterul aprofundat al evalu\u0103rii \u00eenseamn\u0103 c\u0103 aceasta are un pre\u021b mai mare dec\u00e2t alte controale de s\u0103n\u0103tate \u0219i tratamente oferite de clinic\u0103. Costurile de laborator pentru analizele de s\u00e2nge, de exemplu, reprezint\u0103 un factor determinant pentru stabilirea pre\u021burilor. Cu toate acestea, achizi\u021bionarea acestor teste prin intermediul sectorului privat aduce mari avantaje \u00een ceea ce prive\u0219te rapiditatea \u0219i serviciile.<\/span><\/p>\n

Grant \u00ee\u0219i imagineaz\u0103 c\u0103 personajul s\u0103u \u021bint\u0103 pentru MOT de la mijlocul vie\u021bii este un profesionist care a f\u0103cut anumite sacrificii \u00een materie de s\u0103n\u0103tate \u00een schimbul urm\u0103ririi bog\u0103\u021biei \u0219i a unei cariere. MOT la jum\u0103tatea vie\u021bii le permite acestor persoane s\u0103 foloseasc\u0103 o parte din aceast\u0103 bog\u0103\u021bie pentru a investi din nou \u00een s\u0103n\u0103tatea lor. \u021ain\u00e2nd cont de acest lucru, Grant a putut utiliza Campaign Builder pentru a detalia gospod\u0103riile cu venituri medii \u0219i mari.<\/span><\/p>\n

Respectarea bugetului<\/b><\/h2>\n

O alt\u0103 caracteristic\u0103 util\u0103 a Campaign Builder este posibilitatea de a modifica zonele de cod po\u0219tal, cantit\u0103\u021bile \u0219i datele demografice \u00eenainte de a v\u0103 angaja \u00een comand\u0103. Acest lucru \u00eenseamn\u0103 c\u0103 pute\u021bi s\u0103 v\u0103 stabili\u021bi bugetul \u0219i s\u0103 ajusta\u021bi domeniul de aplicare \u00een func\u021bie de acesta, sau s\u0103 v\u0103 planifica\u021bi campania de vis \u0219i s\u0103 calcula\u021bi costurile.<\/span><\/p>\n

Indiferent de modul \u00een care \u00eel folosi\u021bi, Distribu\u021bie de pliante din u\u0219\u0103 \u00een u\u0219\u0103<\/a> de la Solopress este o modalitate convenabil\u0103 de a planifica, achizi\u021biona, tip\u0103ri \u0219i posta materialele de marketing direct dintr-o singur\u0103 lovitur\u0103 de la un singur furnizor de \u00eencredere.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

In part 1 of our series on this door drop campaign, we introduced Farnham Chiropractic Wellness and their Mid-life MOT service. We learned how chiropractor and business owner Grant Pretorius had identified that a door drop campaign could help him to reach a new audience. We also took a detailed look at how we arrived […]<\/p>\n","protected":false},"author":134,"featured_media":73344,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,557,544],"tags":[],"class_list":{"0":"post-73290","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-customer-stories","9":"category-print-inspiration"},"acf":[],"yoast_head":"\nA Door Drop Campaign: Pt 2 - Solopress UK<\/title>\n<meta name=\"description\" content=\"Door drop campaigns are a great way to target the just right people for your business, as Farnham Chiropractic Wellness found out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/povesti-ale-clientilor\/farnham-chiropractic-wellness-o-campanie-de-usa-picatura-pt-2\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Door Drop Campaign: Pt 2 - 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