{"id":73369,"date":"2023-03-17T11:19:32","date_gmt":"2023-03-17T11:19:32","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73369"},"modified":"2023-11-14T14:27:04","modified_gmt":"2023-11-14T14:27:04","slug":"alegerea-numelor-de-marca-si-a-sloganurilor","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/entrepreneurs\/choosing-brand-names-and-taglines\/","title":{"rendered":"Alegerea unui nume de marc\u0103 \u0219i a unui slogan pentru o afacere la \u00eenceput de drum"},"content":{"rendered":"
<\/div>

O parte interesant\u0103 a lans\u0103rii oric\u0103rei afaceri este stabilirea tonului vocii \u0219i a personalit\u0103\u021bii m\u0103rcii. Dup\u0103 ce au parcurs o anumit\u0103 perioad\u0103 de timp, antreprenorii no\u0219tri experimenta\u021bi au avut timp s\u0103 rafineze aceast\u0103 personalitate, s\u0103 o foloseasc\u0103 \u00een diferite moduri \u0219i s\u0103 testeze limitele identit\u0103\u021bii sale.<\/span><\/p>\n

Ne-am \u00eent\u00e2lnit cu Lorna Minter, Matt Davis \u0219i Christine Wyatt pentru a retr\u0103i aceste c\u0103l\u0103torii \u0219i pentru a vorbi despre motivele care au stat la baza deciziilor lor \u00een ceea ce prive\u0219te numele \u0219i sloganul m\u0103rcii.<\/span><\/p>\n

F\u0103-\u021bi un nume pentru tine<\/b><\/h2>\n

Numele dumneavoastr\u0103 este adesea prima decizie de branding \u0219i prima impresie pe care o face\u021bi publicului dumneavoastr\u0103. Este o provocare s\u0103 v\u0103 rezuma\u021bi produsul, serviciul \u0219i etosul \u00eentr-un nume simplu \u0219i rapid. Cele trei \u00eentreprinderi ale noastre au urmat c\u0103i diferite pentru a ajunge la numele lor de marc\u0103, de la cele mai precise, la cele mai personale \u0219i la cele mai practice.<\/span><\/p>\n

Fursecuri \u0219i conuri<\/b><\/h3>\n

Exemplul nostru cel mai \"pe nas\" este cu siguran\u021b\u0103 Cookies & Cones. Numele nu v\u0103 las\u0103 nicio \u00eendoial\u0103 cu privire la ceea ce v\u0103 a\u0219teapt\u0103. Este un exemplu excelent de limbaj cu context redus, pe care \u00eel abord\u0103m \u00een <\/span>blog despre sloganuri<\/span><\/a>. Cu toate acestea, pe m\u0103sur\u0103 ce timpul a trecut, Matt a constatat c\u0103 numele a devenit o expresie prea \u00eengust\u0103 a ofertei lor:<\/span><\/p>\n

Ca s\u0103 fiu sincer, numele nostru nu este probabil cea mai bun\u0103 idee pe care am avut-o vreodat\u0103. Poate fi destul de restrictiv, mai ales atunci c\u00e2nd \u00eencerc\u0103m s\u0103 vindem cafea \u0219i iarna, c\u00e2nd oamenii nu vor neap\u0103rat s\u0103 m\u0103n\u00e2nce \u00eenghe\u021bat\u0103.<\/span><\/i><\/p>\n

\"\"<\/a><\/span><\/i>
\n<\/span><\/i>Cu toate acestea, pe m\u0103sur\u0103 ce trece timpul \u0219i cre\u0219te gradul de con\u0219tientizare, m\u0103rcile pot deveni mai mult dec\u00e2t suma p\u0103r\u021bilor lor. Numele Cookies and Cones reprezint\u0103 deja mai mult dec\u00e2t biscui\u021bi \u0219i \u00eenghe\u021bat\u0103.<\/span><\/p>\n

Strada Latham<\/b><\/h3>\n

Dimpotriv\u0103, <\/span>Strada Latham<\/span><\/a> este un exemplu de limbaj cu un context ridicat. Trebuie s\u0103 cuno\u0219ti un pic de istorie pentru a aprecia numele. Latham Street \u00ee\u0219i trage numele de la strada din Preston unde fondatoarea Lorna Minter a locuit \u00een calitate de student\u0103.\u00a0<\/span><\/p>\n

Casa de pe Latham Street a devenit un centru pentru colegii pasiona\u021bi de scena rave \u00eenfloritoare. Amintirile din acea perioad\u0103 au fost cele care au inspirat oferta central\u0103 a afacerii actuale a lui Lorna: \u00eembr\u0103c\u0103minte care face un semn cu privire la cultura de dans din anii '90, Y2K \u0219i mai departe.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Numele are succes \u00een ciuda necesit\u0103\u021bii de a fi contextualizat, deoarece este unic, inspir\u0103 curiozitate \u0219i este personal \u0219i semnificativ pentru Lorna.<\/span><\/p>\n

Crea\u021bi 98<\/b><\/h3>\n

Crea\u021bi 98<\/span><\/a>'s approach to branding is a little different in that everything stems from the location itself. Christine a cump\u0103rat 98 The Broadway Leigh-on-Sea cu scopul de a \u00eencepe aceast\u0103 afacere de art\u0103, iar aspecte ale propriet\u0103\u021bii existente - 98 de la adres\u0103, peretele de c\u0103r\u0103mid\u0103 expus - au fost integrate \u00een brand. \u00cen cele din urm\u0103, Create 98 este un brand care s-a coagulat \u00een jurul c\u0103r\u0103mizilor \u0219i a mortarului unde se \u00eent\u00e2mpl\u0103 magia.<\/span><\/p>\n

\"\"<\/a><\/p>\n

De asemenea, pentru Christine a fost important ca numele s\u0103 \u00eensemne activitate \u0219i creativitate. Ini\u021bial, ea inten\u021biona s\u0103 numeasc\u0103 afacerea \"Make 98\", dar a descoperit c\u0103 o alt\u0103 afacere local\u0103 folosea un nume similar. Faptul c\u0103 a fost for\u021bat\u0103 s\u0103 se \u00eentoarc\u0103 la plan\u0219a de desen s-a dovedit a fi o binecuv\u00e2ntare, deoarece \"Create 98\", cu rima sa intern\u0103, este un nume de marc\u0103 perfect molipsitor care \u00ee\u021bi aminte\u0219te, de asemenea, unde s\u0103 o g\u0103se\u0219ti.<\/span><\/p>\n

S\u0103 vin\u0103 cu un slogan<\/b><\/h2>\n

\u00centreprinderile folosesc adesea o linie scurt\u0103 pentru a rezuma ceea ce au de oferit. Site-ul nostru blog despre sloganuri \u0219i sloganuri<\/span><\/a> ofer\u0103 c\u00e2teva sfaturi cu privire la ceea ce face o linie excelent\u0103, \u00eempreun\u0103 cu exemple de m\u0103rci care au folosit diferite abord\u0103ri pentru a crea ceva memorabil. Abord\u0103rile celor trei \u00eentreprinderi sunt destul de diferite, dar fiecare dintre ele reu\u0219e\u0219te s\u0103 \u00ee\u0219i ating\u0103 obiectivele individuale.<\/p>\n

\"Reutilizat. Ref\u0103cut. Re\u00eenc\u0103rcat\u0103.\"\u00a0<\/b><\/h3>\n

Sloganul Latham Street, \"Reutilizat, ref\u0103cut, reamenajat\", le are pe toate. \u00cen primul r\u00e2nd, este real. Afacerea reutilizeaz\u0103 \u00eentr-adev\u0103r textilele, pe care le reface \u00een articole de \u00eembr\u0103c\u0103minte noi, gata s\u0103 fie iubite din nou de un nou proprietar. Cu toate acestea, cuv\u00e2ntul \"reloved\" este cel mai important. Nu \u00eel ve\u021bi g\u0103si \u00een dic\u021bionar, dar noi \u0219tim exact ce \u00eenseamn\u0103 \u00een acest context. <\/span><\/p>\n

\"\"<\/a><\/p>\n

Piesele de la Latham Street sunt f\u0103cute pentru a fi pre\u021buite \u0219i apreciate pentru unicitatea lor - antitez\u0103 a fast fashion-ului de unic\u0103 folosin\u021b\u0103. Asonan\u021ba molipsitoare care leag\u0103 cele trei cuvinte este cirea\u0219a de pe tort.<\/span><\/p>\n

\u00a0\"Tr\u0103ie\u0219te via\u021ba mai creativ\"<\/b><\/h3>\n

La prima vedere, sloganul Create 98 \u00eendeamn\u0103 publicul s\u0103u s\u0103 ia \u00een considerare \u00eencorporarea creativit\u0103\u021bii \u00een rutina lor. Motivul pentru care aceast\u0103 linie rezoneaz\u0103 mai profund, totu\u0219i, este sugestia c\u0103 cultivarea unei ie\u0219iri creative poate avea, de asemenea, puterea de a p\u0103trunde, de a \u00eembun\u0103t\u0103\u021bi \u0219i de a da sens fiec\u0103rui aspect al vie\u021bii noastre. Christine ne-a spus:<\/span><\/p>\n

C\u00e2nd am explicat aspira\u021biile m\u0103rcii noastre designerilor no\u0219tri, am spus \"vrem s\u0103 stimul\u0103m oamenii s\u0103 \u00ee\u0219i tr\u0103iasc\u0103 via\u021ba mai creativ\", a\u0219a c\u0103, de aici, \"tr\u0103ie\u0219te-\u021bi via\u021ba mai creativ\" a devenit sloganul nostru. \u00cel avem pe perete, \u00eel avem pe declara\u021bia de misiune pe care o cite\u0219ti c\u00e2nd cobori sc\u0103rile \u0219i \u00eentotdeauna ne \u00eencepem buletinele informative cu acest mesaj.<\/span><\/i>\"\"<\/a><\/p>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n

<\/h3>\n

Diverse, inclusiv \"Cel mai tare loc din ora\u0219\"<\/b><\/h3>\n

Cookies and Cones nu are un slogan oficial, prefer\u00e2nd s\u0103 \u00eel schimbe, folosind diverse sloganuri pe diferitele sale canale. Referindu-se la punctele sale de v\u00e2nzare, fraza \"cel mai tare loc din ora\u0219\" apare pe <\/span>Cookie-uri \u0219i site-ul web Cones<\/span><\/a>, l\u0103s\u00e2ndu-ne s\u0103 \u0219tim ce local la mod\u0103 este Cookies and Cones, f\u0103c\u00e2nd \u00een acela\u0219i timp aluzie la bun\u0103t\u0103\u021bile \u00eenghe\u021bate care ne a\u0219teapt\u0103. Dubele lor de livrare sunt inscrip\u021bionate cu \"Here it crumbs!\", pentru c\u0103 cine nu iube\u0219te un joc de cuvinte?\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

\u00cen alte momente, compania a folosit \"E timpul pentru pr\u0103jituri tot timpul\". C\u00e2nd l-am \u00eentrebat pe Matt Davis dac\u0103 simte c\u0103 se va stabili pe un slogan, acesta ne-a spus:<\/span>
\n<\/span>
\n<\/span>Cred c\u0103 va fi \u00eentotdeauna o idee \u00een mi\u0219care, pentru a evita s\u0103 fim prea restrictivi \u00een timp ce ne dezvolt\u0103m.<\/span><\/i><\/p>\n

Imaginea cuvintelor<\/strong><\/h2>\n

Dup\u0103 ce au un nume \u0219i un slogan, m\u0103rcile au nevoie de o identitate vizual\u0103 pe care s\u0103 o prezinte lumii. \u00cen urm\u0103torul episod al emisiunii \"Grow with the Pro's\" vom analiza modul \u00een care au fost create logo-urile \u0219i culorile de marc\u0103 ale celor trei \u00eentreprinderi.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

An exciting part of launching any business is establishing the tone of voice and personality of the brand. Having gone a way down the track, our experienced entrepreneurs have had time to refine that personality, put it to use in different ways and to test the limits of its identity. We caught up with Lorna […]<\/p>\n","protected":false},"author":134,"featured_media":73565,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[955],"tags":[],"class_list":{"0":"post-73369","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs"},"acf":[],"yoast_head":"\nChoosing A Brand Name & Tagline For A Start-up Business - Solopress UK<\/title>\n<meta name=\"description\" content=\"This blog looks at the origins of the brand names and taglines used by three businesses to help start-ups with the process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/antreprenori\/alegerea-numelor-de-marca-si-a-sloganurilor\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Choosing A Brand Name & Tagline For A Start-up Business - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"This blog looks at the origins of the brand names and taglines used by three businesses to help start-ups with the process.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/ro\/antreprenori\/alegerea-numelor-de-marca-si-a-sloganurilor\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-17T11:19:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-14T14:27:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-Grow-with-the-pros_03.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/choosing-brand-names-and-taglines\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/choosing-brand-names-and-taglines\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Choosing a brand name and tagline for a start-up business\",\"datePublished\":\"2023-03-17T11:19:32+00:00\",\"dateModified\":\"2023-11-14T14:27:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/choosing-brand-names-and-taglines\/\"},\"wordCount\":1018,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/choosing-brand-names-and-taglines\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-Grow-with-the-pros_03.jpg\",\"articleSection\":[\"Entrepreneurs\"],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/choosing-brand-names-and-taglines\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/choosing-brand-names-and-taglines\/\",\"name\":\"Choosing A Brand Name & Tagline For A Start-up Business - 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