{"id":73644,"date":"2023-03-24T12:18:10","date_gmt":"2023-03-24T12:18:10","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73644"},"modified":"2023-03-24T14:37:14","modified_gmt":"2023-03-24T14:37:14","slug":"sfaturi-de-marketing-pentru-casele-de-ingrijire","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/care-home-marketing-tips\/","title":{"rendered":"Sfaturi de marketing pentru casele de \u00eengrijire"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Marketingul pentru c\u0103minele de \u00eengrijire a devenit din ce \u00een ce mai important \u00een societatea actual\u0103, care \u00eemb\u0103tr\u00e2ne\u0219te.<\/p>\n<p>Pe m\u0103sur\u0103 ce popula\u021bia \u00eemb\u0103tr\u00e2ne\u0219te, cererea de \u00eengrijire de \u00eenalt\u0103 calitate continu\u0103 s\u0103 creasc\u0103. Acest lucru face esen\u021bial ca centrele de \u00eengrijire s\u0103 se disting\u0103 de concuren\u021b\u0103.<\/p>\n<p>Marketingul pentru casele de \u00eengrijire este piatra de temelie pentru a crea \u00eencredere \u0219i a atrage noi reziden\u021bi.<\/p>\n<p>Am vorbit cu Shane McGrath, un expert \u00een marketingul c\u0103minelor de \u00eengrijire de la <a href=\"https:\/\/www.glenholme.org.uk\/\" target=\"_blank\" rel=\"noopener\">Glenholme<\/a>pentru a discuta despre strategiile de top pe care le pot folosi centrele de \u00eengrijire pentru a-\u0219i dezvolta prezen\u021ba \u0219i pentru a realiza o campanie de succes.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Marketingul c\u0103minelor de \u00eengrijire: de unde s\u0103 \u00eencepi?<\/strong><\/h2>\n<p>Exist\u0103 dou\u0103 domenii importante pentru \u00eenceput:<\/p>\n<ul>\n<li>Rafinarea mesajului dvs.<\/li>\n<li>Cunoa\u0219terea publicului dumneavoastr\u0103<\/li>\n<\/ul>\n<p><strong> <a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-05.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73648\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-05.jpg\" alt=\"\" width=\"900\" height=\"454\" \/><\/a><\/strong><\/p>\n<h3><strong>Rafinarea mesajului dvs.<\/strong><\/h3>\n<p>Este adesea o decizie dificil\u0103 pentru familii atunci c\u00e2nd ajung la concluzia c\u0103 o persoan\u0103 drag\u0103 are nevoie de sprijinul \u0219i protec\u021bia suplimentar\u0103 a unei case de \u00eengrijire.<\/p>\n<p>\u00cen acest moment delicat, ei au nevoie s\u0103 se simt\u0103 asigura\u021bi de un furnizor c\u0103 persoana iubit\u0103 va primi nivelul de \u00eengrijire cu norm\u0103 \u00eentreag\u0103 pe care \u00eel merit\u0103.<\/p>\n<p>Demonstra\u021bi c\u0103 azilul dumneavoastr\u0103 poate oferi \u00eengrijire personalizat\u0103 \u0219i de \u00eenalt\u0103 calitate \u0219i ve\u021bi ie\u0219i \u00een eviden\u021b\u0103.<\/p>\n<h4><strong>a ad\u0103ugat Shane:<\/strong><\/h4>\n<p>\"Ar\u0103t\u00e2nd modul \u00een care oferi\u021bi o \u00eengrijire plin\u0103 de compasiune \u0219i personalizat\u0103, ajuta\u021bi cu adev\u0103rat la construirea \u00eencrederii pentru familii atunci c\u00e2nd iau aceast\u0103 decizie important\u0103.<\/p>\n<p>\"Multe persoane \u00een v\u00e2rst\u0103 \u0219i familiile lor caut\u0103 un c\u0103min de \u00eengrijire care s\u0103 le ofere o \u00eengrijire plin\u0103 de compasiune \u0219i personalizat\u0103.<\/p>\n<p>\"Eviden\u021bierea calit\u0103\u021bii \u00eengrijirii pe care o oferi\u021bi \u0219i a aten\u021biei individualizate pe care personalul dumneavoastr\u0103 o acord\u0103 fiec\u0103rui rezident v\u0103 poate ajuta s\u0103 v\u0103 diferen\u021bia\u021bi de concuren\u021bi.\"<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Cunoa\u0219terea publicului dumneavoastr\u0103 <\/strong><\/h3>\n<p>Primul pas \u00een orice campanie de marketing de succes pentru casele de \u00eengrijire este identificarea publicului \u021bint\u0103.<\/p>\n<p>Pentru cine este conceput\u0103 casa dumneavoastr\u0103 de \u00eengrijire? Oferi\u021bi un pachet de lux, privat sau serviciul dumneavoastr\u0103 se adreseaz\u0103 unei popula\u021bii mai largi de v\u00e2rstnici?<\/p>\n<p>\u00cen\u021belegerea nevoilor \u0219i preferin\u021belor poten\u021bialilor dvs. reziden\u021bi \u0219i ale familiilor acestora este esen\u021bial\u0103 pentru a crea un plan de marketing care s\u0103 rezoneze cu ei.<\/p>\n<p>Lua\u021bi \u00een considerare datele demografice, loca\u021bia \u0219i nevoile specifice atunci c\u00e2nd v\u0103 elabora\u021bi mesajul.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-06.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73651\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-06.jpg\" alt=\"\" width=\"900\" height=\"454\" \/><\/a><\/p>\n<h4><strong>a ad\u0103ugat Shane: <\/strong><\/h4>\n<p>\"La Glenholme, ne propunem s\u0103 ne adres\u0103m familiilor poten\u021bialilor reziden\u021bi, deoarece acestea sunt cele mai susceptibile de a solicita \u00eengrijire pentru rudele lor, mai degrab\u0103 dec\u00e2t persoanele \u00een v\u00e2rst\u0103 \u00een sine.<\/p>\n<p>\"Ne promov\u0103m ca un furnizor de servicii de \u00eengrijire de lux \u0219i ne propunem s\u0103 \u021bintim referin\u021bele private. Cu toate acestea, lucr\u0103m \u0219i cu medici de familie \u0219i spitale locale.<\/p>\n<p>\"Atingerea acestor contacte profesionale este foarte important\u0103 pentru noi, mai ales atunci c\u00e2nd deschidem o cas\u0103 nou\u0103.\"<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Construi\u021bi o prezen\u021b\u0103 online puternic\u0103 <\/strong><\/h2>\n<p>\u00cen era digital\u0103, prezen\u021ba online a unui centru de \u00eengrijire este crucial\u0103 pentru atragerea de noi reziden\u021bi.<\/p>\n<p>Un site web u\u0219or de utilizat, bine adaptat pentru poten\u021bialii reziden\u021bi \u0219i familiile acestora, cu informa\u021bii actualizate, m\u0103rturii \u0219i tururi virtuale, poate face o prim\u0103 impresie de durat\u0103.<\/p>\n<p>Platformele de social media pot fi folosite \u0219i pentru a \u00eemp\u0103rt\u0103\u0219i \u0219tiri, evenimente \u0219i pove\u0219ti pozitive, men\u021bin\u00e2nd publicul implicat \u0219i informat.<\/p>\n<h4><strong>a ad\u0103ugat Shane: <\/strong><\/h4>\n<p>\"\u00cen lumea digital\u0103 de ast\u0103zi, o prezen\u021b\u0103 online puternic\u0103 este esen\u021bial\u0103 pentru orice afacere.<\/p>\n<p>\"Site-urile web \u0219i re\u021belele sociale ofer\u0103 informa\u021bii despre casa de \u00eengrijire, inclusiv despre serviciile oferite, m\u0103rturii cu fotografii \u0219i videoclipuri de \u00eenalt\u0103 calitate.<\/p>\n<p>\"Un aspect care este adesea trecut cu vederea este acela de a v\u0103 asigura c\u0103 site-ul dvs. este adaptat la mobil \u0219i u\u0219or de navigat pentru to\u021bi utilizatorii.\"<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Investi\u021bi \u00een marketingul de con\u021binut<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-02.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73652\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-02.jpg\" alt=\"\" width=\"900\" height=\"454\" \/><\/a><\/p>\n<p>Marketingul de con\u021binut este o modalitate puternic\u0103 de a v\u0103 prezenta expertiza \u0219i de a construi \u00eencredere cu publicul dumneavoastr\u0103.<\/p>\n<p>Prin crearea de bloguri, articole \u0219i ghiduri informative \u0219i utile, pute\u021bi aborda preocup\u0103rile \u0219i \u00eentreb\u0103rile pe care le pot avea poten\u021bialii reziden\u021bi sau familiile acestora.<\/p>\n<p>\u00cen sens mai larg, marketingul de con\u021binut poate contribui la pozi\u021bionarea c\u0103minului dumneavoastr\u0103 de \u00eengrijire ca lider \u00een industrie \u0219i ca surs\u0103 de \u00eencredere de informa\u021bii pe termen lung.<\/p>\n<p>Materialele dvs. de marketing ar trebui s\u0103 fie un amestec puternic de materiale online \u0219i materiale tip\u0103rite. \u00cen timp ce con\u021binutul online ar putea fi mai potrivit pentru familia unui poten\u021bial rezident, cel tip\u0103rit ar putea fi mai potrivit pentru reziden\u021bii \u00een\u0219i\u0219i, deoarece le ofer\u0103 o familiaritate cu care sunt obi\u0219nui\u021bi.<\/p>\n<h4><strong>a ad\u0103ugat Shane:<\/strong><\/h4>\n<p>\"Este adesea trecut cu vederea de c\u0103tre cei mai noi comercian\u021bi din industrie, dar mass-media tradi\u021bional\u0103 joac\u0103 \u00eenc\u0103 un rol esen\u021bial \u00een marketingul c\u0103minelor de \u00eengrijire. Popula\u021bia mai \u00een v\u00e2rst\u0103 este mai pu\u021bin \u00eenclinat\u0103 s\u0103 petreac\u0103 mult timp online.<\/p>\n<p>\"A avea materiale colaterale de bun\u0103 calitate \u0219i informative este important pentru orice afacere bazat\u0103 pe servicii.<\/p>\n<p>\"Afi\u0219area de pliante s-a dovedit a fi eficient\u0103 pentru noi, la Glenholme, deoarece ne permite s\u0103 transmitem un mesaj concis, cu informa\u021bii cheie despre ceea ce oferim, f\u0103r\u0103 a supra\u00eenc\u0103rca oamenii, dar l\u0103s\u00e2nd loc celor interesa\u021bi s\u0103 ini\u021bieze o conversa\u021bie cu noi dac\u0103 doresc s\u0103 afle mai multe.\"<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Utiliza\u021bi publicitatea local\u0103 <\/strong><\/h2>\n<p>Publicitatea local\u0103, cum ar fi anun\u021burile din ziare \u0219i spoturile radio, poate ajunge la un public \u021bint\u0103 din comunitatea dumneavoastr\u0103.<\/p>\n<p>Dovezile arat\u0103 c\u0103 majoritatea poten\u021bialilor reziden\u021bi ai centrelor de \u00eengrijire se vor muta \u00eentr-un loc care r\u0103m\u00e2ne aproape de locul \u00een care au locuit anterior sau de familia lor.<\/p>\n<h4><strong>a ad\u0103ugat Shane:<\/strong><\/h4>\n<p>\"De obicei, oamenii nu doresc s\u0103 se \u00eendep\u0103rteze prea mult de familiile \u0219i comunit\u0103\u021bile lor atunci c\u00e2nd aleg o cas\u0103 de \u00eengrijire \u0219i, av\u00e2nd \u00een vedere c\u0103 concuren\u021ba este at\u00e2t de mare, de obicei avem mai mul\u021bi oameni locali care vin la noi.<\/p>\n<p>\"De obicei, majoritatea reziden\u021bilor se mut\u0103 la noi de pe o raz\u0103 de 20 de mile.\"<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Distribu\u021bie de pliante din u\u0219\u0103 \u00een u\u0219\u0103<\/strong><\/h2>\n<figure id=\"attachment_73647\" aria-describedby=\"caption-attachment-73647\" style=\"width: 900px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Glenholme-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-73647\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Glenholme-1.jpg\" alt=\"\" width=\"900\" height=\"675\" \/><\/a><figcaption id=\"caption-attachment-73647\" class=\"wp-caption-text\">Casa de \u00eengrijire Pliant<\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/ro\/door-to-door-leaflet-distribution\/\" target=\"_blank\" rel=\"noopener\">Distribu\u021bie de pliante din u\u0219\u0103 \u00een u\u0219\u0103<\/a>, un serviciu oferit de Solopress, este o metod\u0103 dovedit\u0103 pentru a genera interes pentru c\u0103minul dumneavoastr\u0103 de \u00eengrijire. Aceast\u0103 form\u0103 de marketing este:<\/p>\n<ul>\n<li>Economie de timp<\/li>\n<li>De \u00eencredere<\/li>\n<li>Direc\u021bionat<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><strong>a ad\u0103ugat Shane:<\/strong><\/h4>\n<p>\"Distribu\u021bia din u\u0219\u0103 \u00een u\u0219\u0103 a fost o modalitate rentabil\u0103 de a ajunge la popula\u021bia local\u0103 din anumite zone din jurul loca\u021biilor noastre de servicii.<\/p>\n<p>\"De\u0219i exist\u0103 \u0219i alte domenii de marketing tradi\u021bional pe care le folosim, multe dintre acestea se bazeaz\u0103 pe faptul c\u0103 poten\u021bialii clien\u021bi dau peste reclamele noastre (afi\u0219aje stradale, reclame tip\u0103rite etc.). Cu toate acestea, distribu\u021bia de pliante din u\u0219\u0103 \u00een u\u0219\u0103 ne permite s\u0103 ne asigur\u0103m c\u0103 fiecare gospod\u0103rie prime\u0219te mesajul nostru.\"<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Economie de timp<\/strong><\/h3>\n<p>Door-To-Door Distribution v\u0103 aduce <a href=\"https:\/\/www.solopress.com\/blog\/ro\/pliante-pliante\/\">Pliante<\/a> de la design la covora\u0219 \u00eentr-o singur\u0103 tranzac\u021bie simpl\u0103. Economisi\u021bi timp prin organizarea tip\u0103ririi \u0219i livr\u0103rii cu un singur furnizor, elimin\u00e2nd complica\u021biile legate de coordonarea a doi furnizori diferi\u021bi.<\/p>\n<h3><strong>De \u00eencredere<\/strong><\/h3>\n<p>Solopress este cea mai de \u00eencredere tipografie din Marea Britanie, conform Trustpilot, iar Royal Mail are peste\u00a0<strong>cinci secole<\/strong>\u00a0de experien\u021b\u0103 \u00een livrare! Livrarea se face prin intermediul serviciului lor de livrare a pliantelor, astfel \u00eenc\u00e2t materialele dumneavoastr\u0103 ajung \u00eempreun\u0103 cu po\u0219ta obi\u0219nuit\u0103.<\/p>\n<h3><strong>Direc\u021bionat<\/strong><\/h3>\n<p>Instrumentul nostru de creare a campaniilor v\u0103 permite s\u0103 v\u0103 alege\u021bi audien\u021ba \u00een func\u021bie de zona geografic\u0103, v\u00e2rst\u0103, tip de gospod\u0103rie \u0219i categorie de venit. Acest lucru v\u0103 permite s\u0103 fi\u021bi c\u00e2t mai precis sau mai larg \u00een ceea ce prive\u0219te persoanele pe care dori\u021bi s\u0103 le atinge\u021bi \u00een marketingul dumneavoastr\u0103 pentru centrele de \u00eengrijire.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>a ad\u0103ugat Shane:<\/strong><\/h4>\n<p>\"Instrumentele de targetare ale Solopress ne-au ajutat s\u0103 ne ra\u021bionaliz\u0103m zonele \u021bint\u0103 \u00een func\u021bie de caracteristicile demografice.<\/p>\n<p>\"Cu serviciile anterioare pe care le-am folosit, trebuia s\u0103 acoperim o zon\u0103 \u0219i s\u0103 sper\u0103m c\u0103 va fi bine. Cu toate acestea, acum, cu ajutorul datelor demografice, avem o idee mai clar\u0103 despre unde trebuie s\u0103 \u021bintim pentru un impact maxim \u00een apropierea centrelor noastre de \u00eengrijire.\"<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Glenholme-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73650\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Glenholme-2.jpg\" alt=\"\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<h2><strong>Evenimente cu casa deschis\u0103<\/strong><\/h2>\n<p>Evenimentele de tip \"Ziua por\u021bilor deschise\" ofer\u0103 o ocazie unic\u0103 pentru c\u0103minele de \u00eengrijire de a-\u0219i prezenta facilit\u0103\u021bile, serviciile \u0219i personalul plin de compasiune.<\/p>\n<p>Acest lucru permite poten\u021bialilor clien\u021bi s\u0103 fie martori de prima m\u00e2n\u0103 ai mediului primitor \u0219i de sus\u021binere.<\/p>\n<p>Prin oferirea unei experien\u021be tangibile, centrele de \u00eengrijire pot crea o leg\u0103tur\u0103 emo\u021bional\u0103 puternic\u0103 cu vizitatorii \u0219i familiile acestora, ceea ce duce la cre\u0219terea \u00eencrederii \u0219i la rate de conversie mai mari.<\/p>\n<h4><strong>a ad\u0103ugat Shane:<\/strong><\/h4>\n<p>\"G\u0103zduirea unor evenimente precum case deschise, zile ale familiei \u0219i evenimente comunitare v\u0103 poate ajuta s\u0103 ajunge\u021bi la poten\u021bialii reziden\u021bi \u0219i la familiile acestora.<\/p>\n<p>\"Aceste evenimente ofer\u0103 o oportunitate de a v\u0103 prezenta casa de \u00eengrijire, de a v\u0103 prezenta personalul \u0219i de a r\u0103spunde la orice \u00eentreb\u0103ri pe care le-ar putea avea oamenii.\"<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-03.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73649\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/03\/Blog-care-home-03.jpg\" alt=\"\" width=\"900\" height=\"454\" \/><\/a><\/p>\n<h2><strong>Prezentare general\u0103 a marketingului pentru casele de \u00eengrijire<\/strong><\/h2>\n<p>Marketingul pentru casele de \u00eengrijire este esen\u021bial pentru a atrage noi reziden\u021bi \u0219i pentru a r\u0103m\u00e2ne competitiv \u00een industrie.<\/p>\n<p>Prin \u00een\u021belegerea publicului dumneavoastr\u0103, prin construirea unei prezen\u021be online puternice, prin investi\u021bii \u00een marketingul de con\u021binut \u0219i prin utilizarea metodelor de publicitate local\u0103, cum ar fi distribu\u021bia de pliante din u\u0219\u0103 \u00een u\u0219\u0103 de la Solopress, pute\u021bi cre\u0219te gradul de con\u0219tientizare \u0219i cre\u0219te reputa\u021bia c\u0103minului dumneavoastr\u0103 de \u00eengrijire.<\/p>\n<p>Pentru mai multe informa\u021bii despre serviciul nostru de distribuire a pliantelor din u\u0219\u0103 \u00een u\u0219\u0103, citi\u021bi despre cum a fost folosit de unul dintre clien\u021bii no\u0219tri,\u00a0 <a href=\"https:\/\/www.solopress.com\/blog\/ro\/inspiratie-de-imprimare\/farnham-chiropractic-wellness-o-campanie-door-drop-pt-1\/\" target=\"_blank\" rel=\"noopener\">Farnham Chiropractic<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Care home marketing has become increasingly important in today&#8217;s ageing society. As the population grows older, the demand for high-quality care continues to rise. This makes it essential for care homes to distinguish themselves from the competition. Care home marketing is the cornerstone of building trust and attracting new residents. We spoke to Shane McGrath, [&hellip;]<\/p>\n","protected":false},"author":154,"featured_media":73653,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-73644","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Care Home Marketing Tips - Solopress UK<\/title>\n<meta name=\"description\" content=\"Care home marketing has become increasingly important in today&#039;s ageing society. This blog explores key strategies for care homes to use.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/sfaturi-de-marketing-pentru-casele-de-ingrijire\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Care Home Marketing Tips - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Care home marketing has become increasingly important in today&#039;s ageing society. 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