{"id":73664,"date":"2023-04-14T10:50:16","date_gmt":"2023-04-14T09:50:16","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73664"},"modified":"2023-10-27T16:23:30","modified_gmt":"2023-10-27T15:23:30","slug":"scheme-de-coaja-si-spatii-mici","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/exhibitions-trade-shows\/shell-schemes-and-small-spaces\/","title":{"rendered":"Expune ca un expert: scheme de coaj\u0103 \u0219i spa\u021bii mici"},"content":{"rendered":"
<\/div>

Cei care expun pentru prima dat\u0103, comercian\u021bii individuali \u0219i \u00eentreprinderile mici ar putea constata c\u0103 trebuie s\u0103 profite la maximum de un buget \u0219i de o amprent\u0103 redus\u0103. \u00cen timp ce m\u0103rcile mai mari, mai mature, construiesc adesea expozi\u021bii uria\u0219e, <\/span>standuri personalizate pentru a uimi mul\u021bimile<\/span>, expozan\u021bii mai mici pot ob\u021bine un impact mare la t\u00e2rgul comercial cu resurse \u0219i spa\u021bii limitate.<\/span><\/p>\n

Atunci c\u00e2nd v\u0103 \u00eenscrie\u021bi pentru un teren mic sau pentru un stand de tip \"shell scheme\", poate fi o provocare s\u0103 \u00eel face\u021bi s\u0103 ias\u0103 \u00een eviden\u021b\u0103. Ve\u021bi fi \u00eenconjurat de zeci de standuri cu o amprent\u0103 identic\u0103, toate concur\u00e2nd pentru a atrage aten\u021bia \u0219i a atrage aten\u021bia. Dave Roberts de la <\/span>Ancoats Guitars<\/span><\/a> expus de mai multe ori \u00een primul s\u0103u an de activitate. Curba sa de \u00eenv\u0103\u021bare abrupt\u0103 \u00eel plaseaz\u0103 \u00eentr-o pozi\u021bie fantastic\u0103 pentru a-\u0219i \u00eemp\u0103rt\u0103\u0219i experien\u021ba \u0219i a-i ajuta pe al\u021bii s\u0103 \u00ee\u0219i maximizeze prezen\u021ba.<\/span><\/p>\n

Ce se ofer\u0103?<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Atunci c\u00e2nd v\u0103 interesa\u021bi s\u0103 participa\u021bi la o expozi\u021bie comercial\u0103, ve\u021bi avea posibilitatea de a v\u0103 selecta un pitch. \u00cen func\u021bie de eveniment \u0219i de locul de desf\u0103\u0219urare, este posibil s\u0103 ave\u021bi posibilitatea de a alege dimensiunea \u0219i pozi\u021bia terenului de expunere.\u00a0<\/span><\/p>\n

C\u00e2nd Ancoats Guitars a expus la The Guitar Show din Birmingham, spa\u021biul era foarte mare, iar locurile de expunere erau greu de ob\u021binut. Ca urmare, Dave s-a aflat pu\u021bin \u00een afara drumului b\u0103t\u0103torit:<\/span><\/p>\n

Eram un pic ascuns\u0103 \u00eentr-un col\u021b, a\u0219a c\u0103, dac\u0103 nimeni nu f\u0103cea un efort specific s\u0103 se aventureze \u00een direc\u021bia mea, nu ar fi avut parte de impactul frontal al afi\u0219ajului meu.<\/i><\/b><\/p>\n

\u00cen cazul \u00een care este posibil, asigura\u021bi-v\u0103 c\u0103 lua\u021bi \u00een considerare pozi\u021bia standului pe care \u00eel rezerva\u021bi \u0219i c\u0103 v\u0103 asigura\u021bi din timp un loc bun. De obicei, este disponibil\u0103 o hart\u0103 a loca\u021biei, a\u0219a c\u0103 uita\u021bi-v\u0103 la pozi\u021bia intr\u0103rilor, a ie\u0219irilor, a facilit\u0103\u021bilor \u0219i a standurilor de m\u00e2ncare pentru a identifica un loc cu o bun\u0103 frecventabilitate. De asemenea, este posibil s\u0103 ave\u021bi op\u021biunea de a alege un teren care ofer\u0103 doar spa\u021biu sau o schem\u0103 de tip \"shell\".<\/span><\/p>\n

Ce este o schem\u0103 de tip Shell?<\/b><\/h2>\n

De\u0219i numele sun\u0103 de parc\u0103 ar trebui s\u0103 fie un tip de fraud\u0103, o schem\u0103 de tip shell poate fi o investi\u021bie inteligent\u0103! \"Shell scheme\" este termenul din industria expozi\u021bional\u0103 pentru un pachet de prezentare de tip \"off-the-peg\". \u00cen mod obi\u0219nuit, acesta va fi un stand prefabricat, cu c\u00e2teva dot\u0103ri de baz\u0103, cum ar fi pere\u021bi, pardoseal\u0103, iluminat, curent electric \u0219i, poate, mobilier simplu, cum ar fi scaune \u0219i mese.<\/span><\/p>\n

\"Spectacolul<\/a><\/p>\n

\u00cen timp ce \u0219ablonul pe care \u00eel ofer\u0103 aceste scheme poate crea un fundal convenabil pentru afi\u0219ajul dvs., exist\u0103 \u0219i unele dezavantaje care trebuie luate \u00een considerare. S-ar putea s\u0103 considera\u021bi c\u0103 un stand cu schem\u0103 de coaj\u0103 v\u0103 poate limita creativitatea atunci c\u00e2nd vine vorba de designul standului, a\u0219a c\u0103 este important s\u0103 v\u0103 personaliza\u021bi standul astfel \u00eenc\u00e2t s\u0103 v\u0103 pute\u021bi eviden\u021bia fa\u021b\u0103 de alte standuri similare.\u00a0<\/span><\/p>\n

Elementele incluse \u00een \"schema de coaj\u0103\" vor varia de la un eveniment la altul, dar ar trebui s\u0103 fie prezentate \u00een pachetul de informa\u021bii furnizat de organizator. C\u00e2nd Dave a expus la The Guitar Show, a avut la dispozi\u021bie o schem\u0103 de 4 m\u00b2 pentru a se juca cu ea.<\/span><\/p>\n

\"\"<\/p>\n

Dup\u0103 cum pute\u021bi vedea, terenul lui Dave era \u00eenchis pe dou\u0103 laturi, deoarece era cabina de cap\u0103t. Semnalizarea generic\u0103 din fa\u021b\u0103, sursa de alimentare, covorul, masa \u0219i scaunele au fost furnizate ca parte a pachetului.<\/span><\/p>\n

Personalizarea carcasei dvs.<\/strong><\/h2>\n

Avantajul unei \"scheme de tip coaj\u0103\" este c\u0103 elementele de baz\u0103 sunt luate \u00een considerare pentru dumneavoastr\u0103. \u00cen func\u021bie de eveniment, este posibil ca acestea s\u0103 v\u0103 ofere o p\u00e2nz\u0103 alb\u0103 pe care s\u0103 o pute\u021bi \u00eenfrumuse\u021ba cu propriile dvs. <\/span>materiale de expozi\u021bie<\/span><\/a>. Iat\u0103 ce a reu\u0219it Dave s\u0103 ob\u021bin\u0103 cu pitch-ul s\u0103u:<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

O \"schem\u0103 de coaj\u0103\" care include pere\u021bi de protec\u021bie sau parti\u021bii din \u021bes\u0103tur\u0103 v\u0103 va oferi, de asemenea, un anumit grad de intimitate. V\u0103 ve\u021bi sim\u021bi mai \u00een m\u0103sur\u0103 s\u0103 ave\u021bi o \u00eent\u00e2lnire privat\u0103 cu poten\u021biali clien\u021bi \u0219i parteneri, iar vizitatorii vor fi mai pu\u021bin predispu\u0219i s\u0103 o ia pe scurt\u0103tur\u0103 prin spa\u021biul dumneavoastr\u0103. De asemenea, pute\u021bi ascunde orice spa\u021biu de depozitare sau tehnologie neatractiv\u0103 \u00een spate, \u00een spatele standurilor \u0219i bannerelor, f\u0103r\u0103 teama de a fi<\/span>g cronometrat din spate. Dave a constatat c\u0103 exist\u0103 at\u00e2t dezavantaje, c\u00e2t \u0219i beneficii ale sistemului de coaj\u0103:<\/span><\/p>\n

Caracterul protejat al sistemului de cochilii a avut avantajele \u0219i dezavantajele sale. \u00cen ceea ce prive\u0219te partea negativ\u0103, m-am sim\u021bit mai pu\u021bin vizibil \u00een camer\u0103. Partea pozitiv\u0103 este c\u0103 pere\u021bii desp\u0103r\u021bitori au f\u0103cut ca spa\u021biul s\u0103 semene mai mult cu o camer\u0103. A f\u0103cut ca standul s\u0103 fie mai propice \u00eent\u00e2lnirii cu poten\u021bialii cump\u0103r\u0103tori de chitare \u0219i consult\u0103rii cu ace\u0219tia cu privire la cerin\u021bele lor personalizate.<\/i><\/b><\/p>\n

Doar spa\u021biul?<\/b><\/h2>\n

Alternativa la o \"schem\u0103 de coaj\u0103\" este probabil s\u0103 fie o parcel\u0103 \"doar pentru spa\u021biu\". Dup\u0103 cum v\u0103 a\u0219tepta\u021bi, vi se va aloca o anumit\u0103 suprafa\u021b\u0103, dar nimic altceva. \u00centr-adev\u0103r, atunci c\u00e2nd lu\u0103m \u00een considerare terenurile doar pentru spa\u021biu,\u00a0<\/span>avem tendin\u021ba de a ne uita la dou\u0103 utiliz\u0103ri foarte diferite ale spa\u021biului.<\/span><\/p>\n

\u00cen primul r\u00e2nd, la nivelul de intrare, \"doar spa\u021biu\" poate \u00eensemna un spa\u021biu \u00eentr-un r\u00e2nd de mese pe \u0219evalet unde v\u0103 pute\u021bi expune \u0219i expune produsele. Dac\u0103 ave\u021bi noroc, ar putea fi o zon\u0103 mai mare \u00een care s\u0103 v\u0103 pute\u021bi distan\u021ba elementele \u0219i s\u0103 primi\u021bi vizitatori.<\/span><\/p>\n

\"\"<\/a>\u00cen al doilea r\u00e2nd, la un nivel mai avansat, ar putea \u00eensemna un spa\u021biu mai mare, care este l\u0103sat liber de program\u0103ri, astfel \u00eenc\u00e2t s\u0103 pute\u021bi veni \u0219i s\u0103 v\u0103 monta\u021bi propriul stand personalizat. Dac\u0103 acesta este stadiul \u00een care v\u0103 afla\u021bi, exist\u0103 c\u00e2teva informa\u021bii fantastice \u00een articolul nostru cu privire la <\/span>sfaturi de la expertul \u00een domeniu Andy Hickinbotham.<\/span><\/p>\n

Cu toate acestea, ea<\/span>e concentr\u0103m pe acele terenuri mai mici, unde trebuie s\u0103 profi\u021bi la maximum de fiecare centimetru p\u0103trat. Pentru multe evenimente, \u00een special pentru cele la scar\u0103 mai mic\u0103, \"doar spa\u021biu\" ar putea fi singura op\u021biune. \u00cen acest caz, depinde de dvs. s\u0103 v\u0103 defini\u021bi spa\u021biul, s\u0103 cre\u0219te\u021bi gradul de profesionalism \u0219i s\u0103 v\u0103 pune\u021bi amprenta asupra evenimentului.<\/span><\/p>\n

Valorificarea la maximum a spa\u021biului dvs.<\/b><\/h2>\n

Atunci c\u00e2nd Ancoats Guitars a expus la North East Guitar Show \u0219i la London International Guitar Show, Dave a avut un spa\u021biu doar la ambele ocazii. Ca parte a unui r\u00e2nd de standuri<\/span>s, fiecare dintre ele folosind o mas\u0103 de \u0219evalet, Ancoats Guitars a ie\u0219it \u00een eviden\u021b\u0103 datorit\u0103 unor materiale de afi\u0219are tip\u0103rite de la Solopress.<\/span><\/p>\n

Tricourile \u0219i \u0219epcile m\u0103 fac s\u0103 par mai mult un brand \"real\". Cu autocolantele, ajungi s\u0103 dai c\u00e2teva copiilor plictisi\u021bi, dar poate c\u0103 mesajul va ajunge la p\u0103rin\u021bii care ar putea deveni clien\u021bi!<\/i><\/b><\/p>\n

Pentru \u00een\u0103l\u021bime \u0219i pentru a crea un fundal, <\/span>Bannere cu role<\/span><\/a> au fost un element fantastic al expozi\u021biei. Designul a inclus logo-ul chiar \u00een partea de sus, astfel \u00eenc\u00e2t s\u0103 fie vizibil la \u00een\u0103l\u021bimea capului \u0219i deasupra chitarelor, ceea ce a f\u0103cut ca vizitatorii s\u0103 \u0219tie foarte clar care este standul pe care \u00eel admir\u0103.\"\"<\/a><\/span><\/p>\n

The <\/span>fa\u021b\u0103 de mas\u0103 imprimat\u0103<\/span><\/a> m\u0103re\u0219te acoperirea m\u0103rcii, ascunde masa de \u0219evalet ne\u00eengrijit\u0103 \u0219i creeaz\u0103 un spa\u021biu ascuns dedesubt pentru depozitare. Fiind un element mai pu\u021bin utilizat, introduce, de asemenea, un punct de diferen\u021b\u0103 real \u00een contrast cu standurile din jur.<\/span><\/p>\n

Autocolante<\/span><\/a>, <\/span>Tricouri<\/span><\/a>, <\/span>Capace<\/span><\/a> \u0219i <\/span>Bro\u0219uri<\/span><\/a> creeaz\u0103 motive suplimentare pentru a se apropia de tarab\u0103, precum \u0219i pentru a spori profesionalismul \u0219i a aduce un plus de branding,\u00a0<\/span><\/p>\n

Pentru mine, este esen\u021bial s\u0103 am ceva de luat de la vizitatori, deoarece clien\u021bii mei trebuie s\u0103 petreac\u0103 ceva timp analiz\u00e2nd specifica\u021biile unui instrument personalizat. Un pliant sau o bro\u0219ur\u0103 le permite s\u0103 fac\u0103 acest lucru pe \u00eendelete.<\/i><\/b><\/p>\n

Fi\u021bi preg\u0103ti\u021bi pentru orice ar fi acolo<\/b><\/h2>\n

\u00cen realitate, at\u00e2t standurile cu schem\u0103 de cochilii, c\u00e2t \u0219i cele cu spa\u021biu au aspecte pe care va trebui s\u0103 le lua\u021bi \u00een considerare din timp. Alegerea corect\u0103 \u00eentre cele dou\u0103 va depinde de nevoile \u0219i obiectivele dvs., dar pentru multe t\u00e2rguri comerciale mai mici, este posibil s\u0103 nu ave\u021bi aceast\u0103 alegere. Kitul de materiale de prezentare al lui Dave de la Ancoats Guitars este suficient de versatil pentru a crea un stand foarte ar\u0103tos, indiferent ce g\u0103se\u0219te c\u00e2nd ajunge la eveniment.<\/span><\/p>\n

Cu o proiectare \u0219i o execu\u021bie atent\u0103, pute\u021bi crea \u0219i dumneavoastr\u0103 un exponat distinctiv cu materiale adaptabile, care v\u0103 va fi de folos la numeroase expozi\u021bii.<\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

First time exhibitors, sole traders and small businesses may find they need to make the most of a small budget and a small footprint. While larger, more mature brands often build huge, bespoke stands to wow the crowds, smaller exhibitors can still achieve a big impact at the trade show with limited resources and real […]<\/p>\n","protected":false},"author":134,"featured_media":74101,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,960],"tags":[757,899],"class_list":{"0":"post-73664","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-exhibitions-trade-shows","9":"tag-exhibition-stands","10":"tag-exhibitions"},"acf":[],"yoast_head":"\nExhibit Like an Expert: Shell Schemes & Small Spaces - Solopress<\/title>\n<meta name=\"description\" content=\"When you start to exhibit at trade shows, you may find yourself with a small pitch or a shell scheme. 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