{"id":74005,"date":"2023-05-22T12:38:56","date_gmt":"2023-05-22T11:38:56","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74005"},"modified":"2023-10-07T11:09:18","modified_gmt":"2023-10-07T10:09:18","slug":"latham-street-merge-la-tipar","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/entrepreneurs\/latham-street-goes-to-print\/","title":{"rendered":"Strada Latham merge la tipar"},"content":{"rendered":"
<\/div>

\u00cen<\/span> ultimul blog<\/span><\/a> din seria noastr\u0103 \"Cre\u0219te\u021bi al\u0103turi de profesioni\u0219ti\", am analizat modul \u00een care fiecare dintre cele trei \u00eentreprinderi \u0219i-a dezvoltat designul \u0219i vocea de marc\u0103. \u00cen cazul m\u0103rcii de mod\u0103 Latham Street, logo-ul lor este at\u00e2t de popular \u00eenc\u00e2t au ales s\u0103 tip\u0103reasc\u0103 produse de marc\u0103.<\/span><\/p>\n

Am lucrat cu Lorna Minter de la Latham Street pentru a crea c\u00e2teva produse tip\u0103rite pentru rev\u00e2nzarea \u00een magazinul din Leigh-on-Sea \u0219i online la adresa<\/span> latham-street.com<\/span><\/a>. P\u00e2n\u0103 \u00een prezent, Lorna a selectat tricouri, pungi Tote, sticle de ap\u0103 \u0219i ce\u0219ti de cafea reutilizabile. \u00cen conformitate cu valorile ecologice ale brandului, fiecare articol a fost selectat av\u00e2nd ca prioritate sustenabilitatea.<\/span><\/p>\n

Un brand \u00een c\u0103utare\u00a0\"\"<\/a><\/b><\/h2>\n

\u00cen raportul nostru anterior articol pe blog despre logo-uri \u0219i culori<\/a>, am aprofundat abordarea Latham Street \u00een ceea ce prive\u0219te designul de marc\u0103. Latham Street a reu\u0219it s\u0103 creeze o identitate de marc\u0103 distinctiv\u0103, care este at\u00e2t retro, c\u00e2t \u0219i actual\u0103. De asemenea, aceasta reprezint\u0103 valori de afaceri care atrag puternic publicul lor de baz\u0103.<\/p>\n

Prin urmare, exist\u0103 un apetit \u00een r\u00e2ndul clien\u021bilor Latham's Street de a se asocia cu marca prin intermediul hainelor \u0219i accesoriilor care poart\u0103 sigla Latham Street. Lorna ne-a spus:<\/p>\n

\"\u00cenc\u0103 de c\u00e2nd am lansat brandul, au venit clien\u021bi care ne-au cerut produse cu logo-ul \"smiley\". Ori de c\u00e2te ori \u00eel punem \u00een eviden\u021b\u0103, fie c\u0103 este vorba de piese propriu-zise, fie de merch sau accesorii, acestea sunt \u00eentotdeauna extrem de populare!\"<\/i><\/b><\/p>\n

Pentru a satisface acest apetit, Lorna s-a folosit de tip\u0103rituri pentru a crea produse de v\u00e2nzare cu am\u0103nuntul care s\u0103 pun\u0103 \u00een valoare marca. Este un loc minunat pentru o marc\u0103 de mod\u0103. Atunci c\u00e2nd clien\u021bii au dorin\u021ba de a v\u0103 afi\u0219a logo-ul pe tricouri \u0219i gen\u021bi, este posibil s\u0103 atrag\u0103 aten\u021bia \u0219i mai multor fashioniste.<\/p>\n

Tricouri cu logo\"\"<\/a><\/b><\/h2>\n

Grija pentru mediu joac\u0103 un rol important \u00een luarea deciziilor Lornei, a\u0219a c\u0103 nu a fost o surpriz\u0103 c\u0103 a optat pentru tricouri reciclate de la Solopress.<\/p>\n

Sloganul str\u0103zii Latham este \"Reutilizat, Remediat, Re\u00eenc\u0103rcat\". \u00cen timp ce acest slogan are mult de-a face cu utilizarea de haine \u0219i textile de epoc\u0103 recuperate, este, de asemenea, o expresie a valorilor eco-con\u0219tiente ale brandului.<\/p>\n

Negru, alb \u0219i verde peste tot<\/b><\/h2>\n

Gama Solopress de tricouri reciclate este fabricat\u0103 din poliester reciclat certificat GRS 100%. Poliesterul este un material textil reciclat excelent, deoarece integritatea materialului nu este compromis\u0103 de procesul de reciclare. Poliesterul este durabil, are culori stabile, se usuc\u0103 rapid, este rezistent la pete \u0219i la \u00eencre\u021bituri, iar toate aceste propriet\u0103\u021bi pozitive sunt p\u0103strate \u00een produsul reciclat.<\/p>\n

\"\"<\/a><\/p>\n

Cu combina\u021bia dintre logo-ul la mare c\u0103utare \u0219i materialul ecologic, aceste tricouri Latham Street nu ar putea fi mai potrivite. Tricoul reciclat cu m\u00e2nec\u0103 scurt\u0103 este disponibil \u00een negru cu logo-ul alb pe fa\u021b\u0103 \u0219i cu culorile inversate, exist\u00e2nd \u0219i o versiune alb\u0103 cu m\u00e2nec\u0103 lung\u0103.<\/p>\n

Saci de stil<\/b><\/h2>\n

O alt\u0103 alegere excelent\u0103 pentru marc\u0103 a fost<\/span> Bumbac Tote pungi<\/span><\/a>. Bumbacul de 100 g\/m\u00b2 este certificat organic de OEKO-TEX\u00ae. Aceasta \u00eenseamn\u0103 c\u0103 materialul este garantat c\u0103 a fost fabricat f\u0103r\u0103 utilizarea de OMG-uri. De asemenea, este testat pentru pesticide \u0219i alte substan\u021be nocive. Din nou, aceste produse se potrivesc perfect cu valorile m\u0103rcii Latham Street.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Oferim aceste gen\u021bi din bumbac \u00een peste o duzin\u0103 de culori diferite, cu m\u00e2nere scurte sau lungi. Latham Street a ales varianta cu m\u00e2ner lung, de 30 cm, pentru a servi mai degrab\u0103 ca geant\u0103 de um\u0103r dec\u00e2t ca geant\u0103 de transport. Aceast\u0103 op\u021biune, \u00eempreun\u0103 cu variantele de culoare alb \u0219i negru, se potrive\u0219te perfect cu estetica \u0219i publicul brandului. Cu o capacitate de 7 litri, acestea sunt at\u00e2t elegante, c\u00e2t \u0219i practice pentru clien\u021bi.<\/p>\n

Sticle de ap\u0103 cu o misiune<\/b><\/h2>\n

Continu\u00e2nd tematica ecologic\u0103, cei de la <\/span>Sticle de ap\u0103<\/span><\/a> pe care Latham Street le-a procurat de la noi nu numai c\u0103 sunt reciclate, dar sunt fabricate din \"plastic oceanic prevenit\". Asta \u00eenseamn\u0103 c\u0103 materialul care intr\u0103 \u00een sticle a fost recuperat de pe o raz\u0103 de 50 km de la o coast\u0103 oceanic\u0103 sau de la o cale navigabil\u0103 cu ie\u0219ire \u00een ocean. Acest lucru \u00eempiedic\u0103 efectiv plasticul s\u0103 intre \u00een ecosistem.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Logo-ul smiley glitched mereu popular este imprimat \"pe ecran\" pe sticl\u0103. Screen round este o metod\u0103 de imprimare similar\u0103 cu cea a serigrafiei. \u00cen cazul serigrafiei rotunde, elementul este rotit \u00een timp ce este imprimat, ceea ce o face perfect\u0103 pentru produse precum sticlele. \u00cen acest caz, Latham Street a optat pentru un logo negru elegant, dar imprimarea este disponibil\u0103 \u00een p\u00e2n\u0103 la 4 culori.\u00a0<\/span><\/p>\n

Pahare de cafea reutilizabile<\/b><\/h2>\n

Ajut\u00e2nd mediul \u00eenconjur\u0103tor \u00eentr-un mod diferit, cafeaua reutilizabil\u0103 Latham Street's Coffee Cupe<\/a> permite clientului s\u0103 reduc\u0103 utilizarea paharelor de unic\u0103 folosin\u021b\u0103. Izola\u021bia \u00een vid cu pere\u021bi dubli \u00eenseamn\u0103 c\u0103 b\u0103utura clientului r\u0103m\u00e2ne la temperatura potrivit\u0103, fie c\u0103 este cald\u0103 sau rece.\"\"<\/a><\/span><\/p>\n

The <\/span>Tumbler izolat<\/span><\/a> designul ales de Lorna este curat \u0219i simplu, iar logo-ul imprimat \u00een negru se potrive\u0219te perfect cu o\u021belul inoxidabil. Imprimarea logo-ului at\u00e2t pe sticlele de ap\u0103, c\u00e2t \u0219i pe ce\u0219tile de cafea are rolul de a \u00een\u0103l\u021ba produsul \u0219i de a difuza marca.<\/span><\/p>\n

Crede\u021bi \u00een etichete<\/b><\/h2>\n

Lorna a muncit din greu pentru a construi un public care dore\u0219te s\u0103 se asocieze cu Latham Street. Concentr\u00e2ndu-se pe produse care prezint\u0103 logo-ul Latham Street, Lorna a recunoscut c\u00e2t de mult reprezint\u0103 brandul ei pentru afacerea sa. Oamenii se simt conecta\u021bi cu abordarea sa progresist\u0103, cu vibra\u021biile culturii de club \u0219i cu valorile sale ecologice de bun\u0103 credin\u021b\u0103. Prin eviden\u021bierea logo-ului \u00een acest mod, Latham Street poate r\u0103sp\u00e2ndi \u0219i mai mult mesajul m\u0103rcii sale. <\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

In the last blog from our \u201cGrow with the Pros\u201d series, we looked at how each of our three businesses developed their particular brand design and voice. In the case of fashion label Latham Street, their logo is so popular that they\u2019ve opted to print branded merchandise. We\u2019ve been working with Lorna Minter from Latham […]<\/p>\n","protected":false},"author":134,"featured_media":74013,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[955,544],"tags":[],"class_list":{"0":"post-74005","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs","8":"category-print-inspiration"},"acf":[],"yoast_head":"\nLatham Street Goes To Print - Solopress UK<\/title>\n<meta name=\"description\" content=\"Fashion label Latham Street's branding is so popular that they\u2019ve opted to create merchandise products printed with their distinctive logo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/antreprenori\/latham-street-merge-la-tipar\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Latham Street Goes To Print - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Fashion label Latham Street's branding is so popular that they\u2019ve opted to create merchandise products printed with their distinctive logo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/ro\/antreprenori\/latham-street-merge-la-tipar\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-22T11:38:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-07T10:09:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Blog-Grow-with-the-pros_Latham-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Latham Street goes to print\",\"datePublished\":\"2023-05-22T11:38:56+00:00\",\"dateModified\":\"2023-10-07T10:09:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/\"},\"wordCount\":869,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Blog-Grow-with-the-pros_Latham-01.jpg\",\"articleSection\":[\"Entrepreneurs\",\"Print Inspiration\"],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/latham-street-goes-to-print\/\",\"name\":\"Latham Street Goes To Print - 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