{"id":74048,"date":"2023-05-31T12:14:16","date_gmt":"2023-05-31T11:14:16","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74048"},"modified":"2023-06-01T09:16:46","modified_gmt":"2023-06-01T08:16:46","slug":"psihologia-din-spatele-logo-urilor-lumii","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/psychology-behind-the-logos-of-the-world\/","title":{"rendered":"Psihologia din spatele logourilor lumii"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><span style=\"font-weight: 400;\">V-a\u021bi \u00eentrebat vreodat\u0103 de ce anumite culori sunt sinonime cu anumite logo-uri de marc\u0103 din lume? De ce recunoa\u0219tem instantaneu arcurile galbene care s-au plasat \u00een peste 60% de \u021b\u0103ri din \u00eentreaga lume? Totul are leg\u0103tur\u0103 cu psihologia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru a afla mai multe, echipa noastr\u0103 de cercetare de la <\/span><a href=\"https:\/\/www.solopress.com\/blog\/ro\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Solopress<\/span><\/a><span style=\"font-weight: 400;\"> a analizat sute dintre cele mai cunoscute logo-uri de marc\u0103 din lume pentru a descoperi cele mai populare culori din cele mai mari industrii \u0219i psihologia din spatele utiliz\u0103rii lor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Noul nostru studiu dezv\u0103luie puterea psihologiei culorilor, care sunt culorile care domin\u0103 cele mai performante branduri din industria alimentar\u0103, a b\u0103uturilor, financiar\u0103, tehnologic\u0103 \u0219i a modei, precum \u0219i o analiz\u0103 a celor mai de succes branduri din toate timpurile.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, am vorbit cu expertul \u00een neuromarketing, Katie Hart, care ne ghideaz\u0103 prin puterea culorilor, descriind modul \u00een care aceast\u0103 psihologie ne afecteaz\u0103 deciziile de cump\u0103rare.<\/span><\/p>\n<h2><b>Psihologia culorilor explicat\u0103 de un expert \u00een neuromarketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Psihologia culorilor exploreaz\u0103 modul \u00een care diferite culori afecteaz\u0103 oamenii, de la starea lor de spirit la ac\u021biunile lor. Influen\u021ba sa poate fi demonstrat\u0103 prin proiectarea cl\u0103dirilor sau prin dezvoltarea diferitelor logo-uri de marc\u0103. Prin urmare, psihologia culorilor joac\u0103 un rol semnificativ \u00een modul \u00een care comunic\u0103m \u0219i \u00eei influen\u021b\u0103m pe cei din jurul nostru.<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Neuromarketing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-74071\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Neuromarketing.jpg\" alt=\"\" width=\"900\" height=\"600\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Katie Hart ne spune: <\/span><i><span style=\"font-weight: 400;\">\"Progresele din domeniul neuro\u0219tiin\u021bei au descoperit c\u0103 culoarea ne afecteaz\u0103 \u00een subcon\u0219tient, ceea ce \u00eenseamn\u0103 c\u0103 nu suntem cu adev\u0103rat con\u0219tien\u021bi de puterea pe care o are asupra noastr\u0103.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\"Diferitele lungimi de und\u0103 ale luminii transmit mesaje puternice \u00een creierul nostru, pe care nu le putem controla. Aici intervine adev\u0103rata putere a culorii.\"<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, l-am \u00eentrebat pe Hart cum ne influen\u021beaz\u0103 psihologia culorilor deciziile de cump\u0103rare. Ea ne-a spus c\u0103 culorile logo-urilor de marc\u0103 afecteaz\u0103 deciziile noastre de cump\u0103rare \u00een trei moduri:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prin mintea noastr\u0103 subcon\u0219tient\u0103<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prin intermediul psihologiei culorilor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Din trecutul nostru evolutiv<\/span><\/li>\n<\/ul>\n<h2><b>De ce francizele noastre preferate de fast-food folosesc \u00eentotdeauna brandingul ro\u0219u?\u00a0\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0218tia\u021bi c\u0103 ro\u0219ul ne poate energiza \u0219i ne poate determina s\u0103 ac\u021bion\u0103m? Alternativ, \u0219tia\u021bi c\u0103 albastrul ne poate calma \u0219i chiar ne poate reduce ritmul cardiac?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fie c\u0103 v\u0103 crea\u021bi logo-ul de brand de la zero, fie c\u0103 dori\u021bi s\u0103 v\u0103 re\u00eennoi\u021bi stilul actual, aceste date indispensabile \u0219i analiza exper\u021bilor v\u0103 vor ajuta s\u0103 v\u0103 ar\u0103ta\u021bi adev\u0103rata fa\u021b\u0103.<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Fast-food-logos.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-74073 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Fast-food-logos.jpg\" alt=\"Logo-urile fast-food din lume\" width=\"900\" height=\"600\" \/><\/a><\/p>\n<h2><b>Ro\u0219u sau roz domin\u0103 m\u00e2ncarea \u0219i b\u0103utura<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Culoarea preferat\u0103 a fast-food-ului domne\u0219te necontestat \u00een industria alimentar\u0103 \u0219i a b\u0103uturilor. Acest lucru se datoreaz\u0103 faptului c\u0103 ro\u0219ul sau rozul ocup\u0103 41% din industria alimentar\u0103 \u0219i 29% din industria b\u0103uturilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Katie Hart comenteaz\u0103: \"<\/span><i><span style=\"font-weight: 400;\">Se \u0219tie c\u0103 culorile cu lungime de und\u0103 mai mare, cum ar fi ro\u0219ul, au un efect stimulativ asupra destinatarilor. Ele ne trezesc \u0219i ne determin\u0103 s\u0103 ac\u021bion\u0103m. La anumite niveluri, culorile ro\u0219ii ne cresc pofta de m\u00e2ncare, ritmul cardiac \u0219i chiar tensiunea arterial\u0103, f\u0103c\u00e2ndu-ne s\u0103 ac\u021bion\u0103m mai repede, s\u0103 fim mai impulsivi \u0219i, eventual, s\u0103 m\u00e2nc\u0103m mai mult.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\"\u00cen\u021belege\u021bi de ce este o culoare at\u00e2t de popular\u0103 \u00een industria alimentar\u0103 \u0219i a b\u0103uturilor, \u00een special \u00een lan\u021burile de fast-food?\"<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Food-and-drink-logos.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-74075\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Food-and-drink-logos.jpg\" alt=\"\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Blue a \u00eenregistrat \u00een mod constant o medie de aproximativ un sfert din cele mai performante logo-uri de marc\u0103 din lume, cu 27% \u00een industria alimentar\u0103 \u0219i 24% \u00een sfera b\u0103uturilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Violetul este \u00een unanimitate culoarea cu cea mai slab\u0103 performan\u021b\u0103 \u00een ceea ce prive\u0219te logo-ul de marc\u0103 \u00een ambele industrii. Dac\u0103 intra\u021bi \u00een spa\u021biul alimentar sau al b\u0103uturilor \u0219i v\u0103 crea\u021bi logo-ul, ar trebui s\u0103 sta\u021bi departe de violet!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chiar dac\u0103 lumea adopt\u0103 ini\u021biative mai ecologice \u0219i op\u021biuni de mediu, logo-urile verzi nu au ajuns \u00eenc\u0103 s\u0103 acapareze industriile alimentare sau de b\u0103uturi. Aceast\u0103 culoare ecologic\u0103 are o medie de 12,5% \u00een ambele sectoare.<\/span><\/p>\n<h2><b>De ce este finan\u021bele albastre la fa\u021b\u0103?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cercetarea noastr\u0103 a ar\u0103tat c\u0103 albastrul este culoarea principal\u0103 a logo-ului de marc\u0103 \u00een industria financiar\u0103, 31% dintre companii opt\u00e2nd pentru tonuri de albastru \u00een logo-urile lor. Albastrul devanseaz\u0103 ro\u0219ul, pe care 28% dintre m\u0103rcile din domeniul financiar aleg s\u0103 \u00eel foloseasc\u0103 \u00een paleta de culori a logo-urilor lor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poate c\u0103 este o binecuv\u00e2ntare deghizat\u0103 pentru lucr\u0103torii din domeniul financiar faptul c\u0103 ro\u0219ul nu este culoarea dominant\u0103 a industriei \u00een ceea ce este deja un mediu cu o presiune ridicat\u0103 a s\u00e2ngelui.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Barclays-bank-logo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-74080\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Barclays-bank-logo.jpg\" alt=\"Banca Barclays\" width=\"900\" height=\"600\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">a ad\u0103ugat Katie Hart: <\/span><i><span style=\"font-weight: 400;\">\"Culorile cu lungimi de und\u0103 mai scurte, cum ar fi albastrul, au un efect opus fa\u021b\u0103 de ro\u0219u. Ele ne calmeaz\u0103 \u0219i ne reduc tendin\u021bele impulsive, sc\u0103z\u00e2ndu-ne \u0219i ritmul cardiac.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\"Aceste sentimente de securitate, stabilitate \u0219i fiabilitate pot fi motivul pentru care culorile func\u021bioneaz\u0103 at\u00e2t de bine \u00een sectoarele tehnologic \u0219i financiar. \u00cen trecutul nostru evolutiv, albastrul ar fi fost asociat cu surse mari de ap\u0103 \u0219i cu cerul senin. Acestea sunt, de obicei, propice pentru a ne relaxa, a ne asigura \u0219i a ne sim\u021bi \u00een siguran\u021b\u0103.\"<\/span><\/i><\/p>\n<h2><b>Ce a f\u0103cut ca industria tehnologic\u0103 s\u0103 fie neagr\u0103 \u0219i albastr\u0103?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cu o valoare combinat\u0103 de aproximativ $5,2 trilioane de dolari \u00eencep\u00e2nd din 2021, se poate spune c\u0103 industria tehnologic\u0103 \u00een ansamblu este orice altceva dec\u00e2t lovit\u0103 \u0219i r\u0103nit\u0103. Cu toate acestea, albastrul \u0219i negrul domin\u0103 industria, control\u00e2nd 53% din totalul celor mai performante logo-uri de marc\u0103 din lume.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Albastrul este un <\/span>alegere popular\u0103 pentru multe platforme de socializare. Este imaginea Facebook, LinkedIn, Twitter, Skype \u0219i Telegram \u0219i este \u00eembr\u0103cat\u0103 de 30% dintre cele mai performante companii de tehnologie.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Facebook-Twitter-LinkedIn.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-74084\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Facebook-Twitter-LinkedIn.jpg\" alt=\"Facebook Twitter LinkedIn\" width=\"900\" height=\"600\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Katie Hart a ad\u0103ugat: \"<\/span><i><span style=\"font-weight: 400;\">Interesant este faptul c\u0103, \u00een prezent, culoarea albastr\u0103 este adesea asociat\u0103 \u0219i cu comunicarea, ceea ce ar putea deriva din aceste sentimente de securitate \u0219i siguran\u021b\u0103.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\"De fapt, Google a schimbat nuan\u021ba specific\u0103 de albastru pe care o folose\u0219te pentru link-urile sale atunci c\u00e2nd apare o c\u0103utare, la un albastru mai \"ro\u0219iatic\". A\u021bi observat c\u0103 s-a schimbat? Nu? Ei bine, ei atribuie numai aceast\u0103 schimbare ca fiind o contribu\u021bie suplimentar\u0103 de $200m de venituri din publicitate pe an. Pe an! \u0218i majoritatea oamenilor nici m\u0103car nu au observat \u00een mod con\u0219tient c\u0103 s-a schimbat.\"<\/span><\/i><\/p>\n<h2><b>Negrul domin\u0103 44% de logo-uri \u00een industria modei<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">De la crea\u021biile de designer la hainele ieftine, negrul r\u0103m\u00e2ne un element de baz\u0103. Calvin Klein, Dior \u0219i Boss, cu to\u021bii se m\u00e2ndresc cu negru. La cap\u0103tul mai accesibil al spectrului, tema negrului continu\u0103 cu produse precum Next, New Look \u0219i River Island.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2nd te ui\u021bi pe strada mare, multe branduri de mod\u0103 p\u0103streaz\u0103 simplitatea, negrul sus\u021bin\u00e2nd 44% dintre cele mai performante logo-uri de branduri de mod\u0103 din lume.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Fashion-brands.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-74086\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Fashion-brands.jpg\" alt=\"Logouri de marc\u0103 de mod\u0103\" width=\"900\" height=\"926\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Katie Hart a declarat: <\/span><i><span style=\"font-weight: 400;\">\"Negrul sugereaz\u0103 t\u0103rie, domina\u021bie, putere \u0219i mister, toate acestea fiind de dorit \u00een cazul m\u0103rcilor de mare valoare.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\"Cu toate acestea, este de asemenea important s\u0103 le lu\u0103m \u00een considerare \u00een context, deoarece, \u00een cazul unui brand de mod\u0103, utilizarea negrului \u00eenseamn\u0103 c\u0103 identitatea brandului poate fi utilizat\u0103 cu succes \u00een orice palet\u0103 de culori care este la mod\u0103 \u00eentr-un anumit sezon. Acesta este, \u00een mod clar, un avantaj semnificativ pentru oricine caut\u0103 longevitate \u00een industria modei!\"<\/span><\/i><\/p>\n<h2><b>Albastrul este culoarea logo-ului celui mai de succes brand din toate timpurile<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Studiul nostru a constatat c\u0103 31% dintre cele mai performante m\u0103rci din toate timpurile au albastru \u00een logo-ul lor. Albastrul poate fi v\u0103zut \u00een mod constant ca o alegere popular\u0103 \u00een fiecare dintre industriile alimentar\u0103, de b\u0103uturi, financiar\u0103, tehnologic\u0103 \u0219i de mod\u0103.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen mod similar, culoarea ro\u0219ie ocup\u0103 un loc frunta\u0219 \u00een topul celor mai performante logo-uri. At\u00e2t tonurile de albastru, c\u00e2t \u0219i cele de ro\u0219u combinate alc\u0103tuiesc o pondere de 55% din logo-urile de top ale m\u0103rcilor care conduc din prima \u0219i pe care le vedem zilnic \u00een jurul nostru.<\/span><\/p>\n<h2><b>Culorile care apar \u00een logo-urile celor mai de succes m\u0103rci din toate timpurile:<\/b><\/h2>\n<table>\n<tbody>\n<tr>\n<td><b>Culoare\u00a0<\/b><\/td>\n<td><b>Procentul\u00a0<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Albastru<\/span><\/td>\n<td><span style=\"font-weight: 400;\">31%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ro\u0219u\/ Roz<\/span><\/td>\n<td><span style=\"font-weight: 400;\">24%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Negru<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Galben<\/span><\/td>\n<td><span style=\"font-weight: 400;\">12%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Portocaliu<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Verde<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Gri<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Violet<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este interesant c\u0103 cele dou\u0103 culori de succes ne provoac\u0103 reac\u021bii at\u00e2t de diferite. Efectul calmant al culorii albastre, care ne poate reduce ritmul cardiac, contrasteaz\u0103 cu capacitatea culorii ro\u0219ii de a ne determina s\u0103 ac\u021bion\u0103m, cresc\u00e2nd \u00een acela\u0219i timp ritmul cardiac \u0219i tensiunea arterial\u0103.<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Colour-psychology.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-74088\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Colour-psychology.jpg\" alt=\"\" width=\"900\" height=\"600\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Katie Hart a ad\u0103ugat: \"<\/span><i><span style=\"font-weight: 400;\">Cu c\u00e2t devenim mai con\u0219tien\u021bi de efectele culorilor asupra st\u0103rilor noastre de spirit \u0219i a comportamentelor, cu at\u00e2t mai mult putem \u00eencepe s\u0103 \u00een\u021belegem succesele din spatele unor m\u0103rci precum acestea.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\"Ro\u0219u, portocaliu \u0219i galben au fost folosite de mul\u021bi ani pentru a atrage aten\u021bia \u0219i a ie\u0219i \u00een eviden\u021b\u0103 \u00een mediul nostru. De exemplu, uita\u021bi-v\u0103 la indicatoarele rutiere din \u00eentreaga lume!<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\"Prin urmare, atunci c\u00e2nd stabilim un brand, este firesc s\u0103 folosim culori care s\u0103 ne fac\u0103 s\u0103 fim v\u0103zu\u021bi \u0219i s\u0103 ne diferen\u021bieze de concuren\u021b\u0103. Aceste culori de marc\u0103 sunt asociate, de obicei, cu faptul c\u0103 sunt \u00eendr\u0103zne\u021be, tinere\u0219ti \u0219i chiar un pic disruptive.\"\u00a0<\/span><\/i><\/p>\n<h3><b>Mintea noastr\u0103 subcon\u0219tient\u0103<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Katie Hart <\/span><i><span style=\"font-weight: 400;\">a spus: \"Primim cantit\u0103\u021bi uria\u0219e de informa\u021bii de la sim\u021burile noastre \u0219i doar o parte dintre acestea ajung \u00een pragul con\u0219tiin\u021bei. Prin urmare, culorile care atrag \u00een mod natural aten\u021bia subcon\u0219tientului nostru tind s\u0103 fie observate mai mult dec\u00e2t altele.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\"Majoritatea acestor lucruri sunt necunoscute consumatorilor, a\u0219a c\u0103 noi credem c\u0103 facem alegeri pe baza unor preferin\u021be con\u0219tiente \u00een materie de culori, dar, de fapt, exist\u0103 mult mai mul\u021bi factori care intervin.\"\u00a0\u00a0<\/span><\/i><\/p>\n<h3><b>Multe m\u0103rci valorific\u0103 puterea psihologiei culorilor<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Katie Hart a declarat: \"<\/span><i><span style=\"font-weight: 400;\">M\u0103rcile care \u00ee\u0219i aliniaz\u0103 culorile cu st\u0103rile emo\u021bionale cheie pe care doresc s\u0103 le declan\u0219eze, valorific\u0103 puterea percep\u021biei culorilor \u00een avantajul lor.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\"Experien\u021ba de a percepe culoarea ne poate schimba starea fiziologic\u0103, dispozi\u021bia \u0219i probabilitatea de a ac\u021biona, influen\u021b\u00e2nd astfel deciziile noastre de cump\u0103rare.\"\u00a0<\/span><\/i><\/p>\n<h3><b>Psihologia culorilor \u0219i trecutul nostru evolutiv<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Katie Hart a declarat: \"<\/span><i><span style=\"font-weight: 400;\">Diferitele lungimi de und\u0103 ale culorilor sunt recep\u021bionate de diferite p\u0103r\u021bi ale retinei noastre, care, la r\u00e2ndul lor, trimit mesaje diferite c\u0103tre creier.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\"Aceste mesaje declan\u0219eaz\u0103 r\u0103spunsuri fiziologice automate \u00een cadrul sistemelor noastre. Este posibil ca acest lucru s\u0103 fi avut avantaje evolutive de supravie\u021buire care pot influen\u021ba \u00eenc\u0103 ac\u021biunile noastre \u00een zilele noastre.\"<\/span><\/i><\/p>\n<h2><b>Arat\u0103-\u021bi adev\u0103rata ta culoare<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Culoarea are un impact asupra vie\u021bii noastre \u00een moduri pe care nu le putem controla. Mintea noastr\u0103 subcon\u0219tient\u0103 filtreaz\u0103 lumina \u00een moduri pe care \u00eenc\u0103 nu le \u00een\u021belegem pe deplin!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Arunca\u021bi o privire la m\u0103rcile de la care cump\u0103ra\u021bi \u00een mod regulat. Ave\u021bi tendin\u021ba de a avea nevoie ca inima s\u0103 v\u0103 bat\u0103 cu putere pentru a v\u0103 determina s\u0103 ac\u021biona\u021bi? Sau prefera\u021bi un spa\u021biu mai calm, \u00een care este mai pu\u021bin probabil s\u0103 cump\u0103ra\u021bi impulsiv?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 dori\u021bi s\u0103 lua\u021bi aceste informa\u021bii \u0219i s\u0103 v\u0103 transforma\u021bi brandingul \u00eentr-o capodoper\u0103 tip\u0103rit\u0103, nu c\u0103uta\u021bi mai departe de <\/span><a href=\"https:\/\/www.solopress.com\/blog\/ro\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Solopress<\/span><\/a><span style=\"font-weight: 400;\">, cea mai de \u00eencredere imprimant\u0103 din Marea Britanie!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered why certain colours are synonymous with specific brand logos of the world? Why do we instantly recognise the yellow arches which have placed themselves in over 60% of countries worldwide? It\u2019s all to do with psychology.\u00a0 To find out more, our research team at Solopress has analysed hundreds of the most [&hellip;]<\/p>\n","protected":false},"author":154,"featured_media":74070,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-74048","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Psychology Behind the Logos of the World - Solopress UK<\/title>\n<meta name=\"description\" content=\"We analysed the most famous brand logos of the world to reveal the most popular colours within the biggest industries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/psihologia-din-spatele-logo-urilor-lumii\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Psychology Behind the Logos of the World - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"We analysed the most famous brand logos of the world to reveal the most popular colours within the biggest industries.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/psihologia-din-spatele-logo-urilor-lumii\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-31T11:14:16+00:00\" 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