{"id":74301,"date":"2023-07-19T09:10:16","date_gmt":"2023-07-19T08:10:16","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74301"},"modified":"2023-07-20T10:51:30","modified_gmt":"2023-07-20T09:51:30","slug":"promovarea-unui-spectacol-la-edinburgh-fringe","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/promoting-a-show-at-the-edinburgh-fringe\/","title":{"rendered":"Promovarea unui spectacol la Edinburgh Fringe"},"content":{"rendered":"
<\/div>

\u00cen timp ce lumina reflectoarelor se \u00eendreapt\u0103 spre capitala sco\u021bian\u0103, cei de la Festivalul Fringe de la Edinburgh<\/a> este gata s\u0103 fie din nou \u00een centrul aten\u021biei. Un maraton de r\u00e2s \u0219i creativitate care dureaz\u0103 o lun\u0103, Fringe este renumit pentru c\u0103 este cel mai mare festival de art\u0103 din lume, oferind o platform\u0103 pentru arti\u0219ti de toate felurile. Cu toate acestea, \u00een plin\u0103 er\u0103 digital\u0103, o tradi\u021bie r\u0103m\u00e2ne ferm\u0103: utilizarea pliantelor \u0219i a afi\u0219elor pentru promovarea spectacolelor \u0219i a reprezenta\u021biilor.<\/span><\/p>\n

Peisajul ora\u0219ului Edinburgh se transform\u0103 \u00eentr-o p\u00e2nz\u0103 de culoare \u00een timpul Fringe, \u00eempodobit\u0103 cu o serie de pliante \u0219i postere captivante. Arti\u0219tii, fie c\u0103 sunt veterani cu experien\u021b\u0103 sau \u00eencep\u0103tori cu ochi de stea, ies pe str\u0103zi, \u00eenarma\u021bi cu teancuri de pliante proasp\u0103t tip\u0103rite \u0219i cu un sentiment de anticipare care este contagios. Aceast\u0103 tradi\u021bie nu este doar o tactic\u0103 de marketing, ci \u0219i un simbol al spiritului festivalului - creativ, dinamic \u0219i personal.<\/span><\/p>\n

Sameer Katz \u00eemp\u0103rt\u0103\u0219e\u0219te experien\u021ba sa de la Edinburgh<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

Am stat recent de vorb\u0103 cu Sameer Katz, un stand-up experimentat, originar din Orange County, California, care se va \u00eentoarce la Fringe pentru al \u0219aptelea an. Cunoscut pentru inteligen\u021ba sa ascu\u021bit\u0103 \u0219i perspectivele sale unice, Katz aduce la Fringe din acest an o nou\u0103 ofert\u0103, \"Love Is A Lie\".<\/span><\/p>\n

Am avut pl\u0103cerea de a sta de vorb\u0103 cu Sameer despre experien\u021bele sale de promovare a spectacolelor sale de la Edinburgh. Iat\u0103 cum a decurs conversa\u021bia noastr\u0103:<\/span><\/p>\n

Ne pute\u021bi descrie procesul de creare a unui titlu unic \u0219i captivant al spectacolului \u0219i a unei descrieri conving\u0103toare?<\/b><\/h3>\n

\"\u00cen fiecare ianuarie, cu mult \u00eenainte de a m\u0103 g\u00e2ndi la Fringe, primesc un e-mail care \u00eemi spune c\u0103 este timpul s\u0103 trimit spectacolul t\u0103u pentru Fringe. A\u0219a c\u0103, \u00een fiecare ianuarie, m\u0103 sperii. \"Ce o s\u0103 fac anul acesta?!\". Dup\u0103 zile \u00eentregi de a\u0219a ceva, m\u0103 decid asupra unui titlu suficient de vag \u00eenc\u00e2t s\u0103 m\u0103 pot transforma \u00een orice. Anul \u0103sta e \"Dragostea e o minciun\u0103\". De\u0219i ar putea p\u0103rea c\u0103 spectacolul meu este despre c\u00e2t de obosit\u0103 sunt de dragostea \u00een toate formele ei, ar putea fi \u0219i despre modul \u00een care membrul fondator al trupei The Beach Boys, Mike Love, a fost un mincinos patologic. (Habar n-am dac\u0103 era un mincinos, v\u0103 rog s\u0103 nu m\u0103 da\u021bi \u00een judecat\u0103, domnule Love). <\/span><\/p>\n

Descrierile spectacolelor sunt dificile. Este u\u0219or pentru pariorii care r\u0103sfoiesc programul Fringe sau aplica\u021bia Fringe s\u0103 fie cople\u0219i\u021bi, a\u0219a c\u0103 trebuie s\u0103 ie\u0219i\u021bi \u00een eviden\u021b\u0103. Cit\u00e2nd recenzii, v\u0103 ajut\u0103 foarte mult s\u0103 trece\u021bi prin zgomot, dar ave\u021bi nevoie \u0219i de un mod amuzant \u0219i concis de a v\u0103 descrie spectacolul. C\u00e2nd \u0219tiu despre ce este vorba \u00een spectacolul meu, g\u0103sesc o premis\u0103 scurt\u0103, plin\u0103 de glume. \u00cencerc s\u0103 fac o combina\u021bie \u00eentre relatabilitate \u0219i unicitate.\"<\/span><\/p>\n

C\u00e2t de eficient\u0103 a fost utilizarea materialelor tip\u0103rite (cum ar fi pliante sau afi\u0219e) \u00een atragerea publicului? Pute\u021bi s\u0103 ne comunica\u021bi strategiile specifice pe care le-a\u021bi folosit pentru a distribui aceste materiale tip\u0103rite?<\/b><\/h3>\n

\"\"<\/a><\/p>\n

\"Flyerele \u0219i afi\u0219ele sunt cumva esen\u021biale \u0219i inutile \u00een acela\u0219i timp. Oamenii v\u0103d afi\u0219ul sau flyerul \u0219i se g\u00e2ndesc: \"Arat\u0103 bine\" \u0219i vin la spectacol. De asemenea, majoritatea oamenilor m\u0103 ignor\u0103 atunci c\u00e2nd fac flutura\u0219i; dintre cei care iau un flutura\u0219, majoritatea \u00eel arunc\u0103 la gunoi. Cu toate acestea, cei mai mul\u021bi dintre cei care particip\u0103 la spectacolele mele sunt acolo pentru c\u0103 le-am trimis un flutura\u0219. Nimic din toate acestea nu are sens, dar a\u0219a stau lucrurile. <\/span><\/p>\n

Cu ajutorul voluntarilor de la Free Festival, am lipit afi\u0219e \u00een ora\u0219 \u0219i \u00een localuri cu c\u00e2teva zile \u00eenainte de Fringe. Apoi, \u00een fiecare zi afi\u0219ez c\u00e2t de mult pot. Aceasta este cea mai grea parte a festivalului: orele petrecute v\u00e2nz\u00e2ndu-mi marfa unei mul\u021bimi \u00een mare parte neinteresate.<\/span><\/p>\n

Nu uita\u021bi c\u0103 nu este ceva personal; la Fringe se \u00eent\u00e2mpl\u0103 multe lucruri \u0219i nu toat\u0103 lumea vrea s\u0103 vad\u0103 spectacolul meu. Am avut cel mai mare succes cu o or\u0103 \u00eenainte de spectacolul meu \u0219i, de asemenea, la ie\u0219irea din spectacole similare. Este important s\u0103 \u0219tii cine este publicul t\u0103u \u0219i s\u0103 \u00eel vizezi.\"<\/span><\/p>\n

Care este rolul elementelor vizuale \u0219i grafice atr\u0103g\u0103toare \u00een promovarea spectacolului dumneavoastr\u0103?<\/b><\/h3>\n

\"Trebuie s\u0103 ai un poster \u0219i un flutura\u0219 care s\u0103 arate bine. Toate acestea sunt adev\u0103rate, pariorii de la take-a-chance trebuie s\u0103 plece. \u00centr-un an, posterul meu era eu \u00eentr-un copac. O mul\u021bime de oameni au venit doar pe baza acelei imagini. Posterele cu stele din recenzii ies \u0219i ele \u00een eviden\u021b\u0103. Oamenii vor s\u0103 \u0219tie c\u0103 timpul lor va fi bine cheltuit, iar stelele \u0219i laurii transmit acest mesaj. <\/span><\/p>\n

Plata unui grafician expert ajut\u0103 \u0219i \u00een acest sens; afi\u0219ele profesionale indic\u0103 faptul c\u0103 ai succes \u0219i dac\u0103 ai succes, trebuie s\u0103 fii amuzant.\"<\/span><\/p>\n

Ne pute\u021bi \u00eemp\u0103rt\u0103\u0219i o poveste \u00een care o strategie de promovare nea\u0219teptat\u0103 a func\u021bionat \u00een favoarea dumneavoastr\u0103?<\/b><\/h3>\n

\"Flyering<\/a><\/b>\"Fiind californian, vara sco\u021bian\u0103 mi se pare foarte rece, a\u0219a c\u0103 deseori zbor cu o jachet\u0103 cu blan\u0103. Port mai multe straturi dec\u00e2t a f\u0103cut Edmund Hillary c\u00e2nd a urcat pe Everest. Avantajul \u021binutei mele de inuit este c\u0103 am o mul\u021bime de buzunare pentru a-mi ascunde flutura\u0219ii. De obicei, \u021bin doar unul la un loc. <\/span><\/p>\n

Un tip a luat odat\u0103 un Flyer, crez\u00e2nd c\u0103 este un act de mil\u0103 s\u0103 \u00eemi ia ultimul. A fost un nobil cavaler care m-a eliberat de tirania Flyer-ului, c\u00e2nd \u00een realitate mai aveam zeci de alte bilete \u00een buzunare. De atunci, profit \u00een mod regulat de compasiunea oamenilor \u0219i \u00eei las s\u0103 cread\u0103 c\u0103 pun cap\u0103t suferin\u021bei mele, doar pentru a m\u0103 \u00eentoarce \u0219i a scoate \u00eenc\u0103 unul.\"
\n<\/span><\/p>\n

Cum a\u021bi folosit social media \u0219i platformele online (cum ar fi podcasturile, YouTube, blogurile) pentru a cre\u0219te vizibilitatea emisiunii dumneavoastr\u0103?<\/b><\/h3>\n

\"Internetul este, enervant, at\u00e2t de important. Oamenii \u00ee\u0219i planific\u0103 Fringe-ul \u00een func\u021bie de spectacolele arti\u0219tilor pe care i-au v\u0103zut pe re\u021belele de socializare sau pe care i-au auzit pe podcasturi. Eu sunt pe Twitter, Instagram \u0219i YouTube, dar, \u00een ad\u00e2ncul sufletului meu, nu sunt construit pentru aceast\u0103 er\u0103 modern\u0103. De aceea fac un articol pe blog. \u00centoarce\u021bi-m\u0103 la zilele lui Tumblr \u0219i ale dial-up-ului. Scriu chiar \u0219i un roman! A\u0219a e, chestia aia care e ca un videoclip TikTok foarte, foarte lung, dar pe h\u00e2rtie. De asemenea, te rog s\u0103 m\u0103 urm\u0103re\u0219ti pe orice.\"<\/span><\/p>\n

Ce sfat ai da unui comediant care pl\u0103nuie\u0219te s\u0103 \u00ee\u0219i promoveze pentru prima dat\u0103 spectacolul la Edinburgh Fringe?<\/b><\/h3>\n

\"Mul\u021bimi<\/a><\/p>\n

\"Fii faimos. Dac\u0103 nu e\u0219ti faimos, fii bogat \u0219i pl\u0103te\u0219te pentru rela\u021bii publice pentru a face oamenii s\u0103 cread\u0103 c\u0103 e\u0219ti faimos. \u00cen afar\u0103 de asta, s\u0103-\u021bi faci cunoscut numele online este cel mai bun lucru pe care \u00eel po\u021bi face. Mai exact, ataca\u021bi social media, lua\u021bi interviuri cu companii media \u0219i trimite\u021bi comunicate de pres\u0103 c\u0103tre recenzen\u021bi. <\/span><\/p>\n

\u00cen ceea ce prive\u0219te activitatea zilnic\u0103 \u0219i flutura\u0219ii, interac\u021biunea cu oamenii este mult mai eficient\u0103 dec\u00e2t distribuirea de documente pe de rost. Este mai bine s\u0103 \u00eempar\u021bi mai pu\u021bine flutura\u0219i oamenilor cu care te conectezi, dec\u00e2t s\u0103 le \u00eempar\u021bi pur \u0219i simplu celor care nu sunt interesa\u021bi.\"<\/span><\/p>\n

Dincolo de margine...<\/strong><\/h2>\n

Pe m\u0103sur\u0103 ce ne apropiem de spectacolul Fringe, tradi\u021bia pliantelor \u0219i a afi\u0219elor r\u0103m\u00e2ne o m\u0103rturie colorat\u0103 a spiritului plin de via\u021b\u0103 al festivalului. Aceste amintiri tangibile continu\u0103 s\u0103 implice, s\u0103 atrag\u0103 \u0219i s\u0103 inspire publicul. \u0218i, de\u0219i festivalul este unic, impactul materialelor tip\u0103rite bine realizate este universal. Fie c\u0103 promova\u021bi un spectacol de comedie sau cea mai recent\u0103 afacere, puterea unui afi\u0219 atent conceput Pliant <\/a>sau Poster <\/a>este de necontestat. <\/b><\/p>\n

Dac\u0103 v\u0103 afla\u021bi \u00een Edinburgh \u00een acest sezon, nu rata\u021bi Sameer Katz's \"Love Is A Lie\"<\/a>, care va concerta la Doon The Stair Comedy Club din 32 Below, <\/b>32b W Nicolson Street.<\/b><\/p>","protected":false},"excerpt":{"rendered":"

As the spotlight swings towards the Scottish capital, the Edinburgh Festival Fringe is ready to take centre stage once more. A month-long marathon of laughter and creativity, the Fringe is famed for being the largest arts festival in the world, providing a platform for performers of all stripes. Yet, amidst the digital age, one tradition […]<\/p>\n","protected":false},"author":134,"featured_media":74302,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-74301","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nPromoting A Show At The Edinburgh Fringe - Solopress UK<\/title>\n<meta name=\"description\" content=\"We spoke to Californian stand-up and 7-time Edinburgh Fringe veteran Sameer Katz, about the role Flyers and Posters play in promoting a show.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/promovarea-unui-spectacol-la-edinburgh-fringe\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promoting A Show At The Edinburgh Fringe - 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