{"id":74604,"date":"2023-10-27T16:21:35","date_gmt":"2023-10-27T15:21:35","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74604"},"modified":"2023-10-28T19:01:48","modified_gmt":"2023-10-28T18:01:48","slug":"expuneti-ca-un-expert-perspectiva-organizatorilor","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/exhibitions-trade-shows\/exhibit-like-an-expert-the-organisers-perspective\/","title":{"rendered":"Expune\u021bi ca un expert: perspectiva organizatorului"},"content":{"rendered":"
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Pentru a-i ajuta pe to\u021bi cei care pl\u0103nuiesc s\u0103 expun\u0103 la o expozi\u021bie comercial\u0103, am creat o mul\u021bime de con\u021binut video \u0219i de bloguri utile ca parte a seriei \"Expune\u021bi ca un expert\". P\u00e2n\u0103 acum, am primit informa\u021bii de la expozan\u021bi, agen\u021bii \u0219i designeri de standuri. De data aceasta, ne adres\u0103m celor care organizeaz\u0103 expozi\u021bii de afaceri \u0219i t\u00e2rguri comerciale. Vorbind cu exper\u021bii responsabili de organizarea acestor evenimente, ob\u021binem o perspectiv\u0103 nou\u0103 asupra artei de a expune. \u00cen acest scop, am vorbit cu min\u021bile organizatoare care se afl\u0103 \u00een spatele unor expozi\u021bii comerciale de mare succes din Marea Britanie: expozi\u021bia Expo afacerea ta<\/a> serie de evenimente \u0219i Spectacolul de imprimare<\/a>.<\/p>\n

Face\u021bi cuno\u0219tin\u021b\u0103 cu exper\u021bii<\/strong><\/h2>\n

Martin \u0219i Kerry Lewis-Stevenson, \u00eempreun\u0103 cu directorul de marketing \u0219i evenimente Devon Luffrum, organizeaz\u0103 evenimentele Your Business Expo \u00een numele Pulse Media Group. Ace\u0219tia organizeaz\u0103 evenimente comerciale pentru comunit\u0103\u021bile de afaceri din Midlands, unde antreprenorii \u0219i proprietarii de afaceri pot veni pentru a g\u0103si noi clien\u021bi \u0219i furnizori \u0219i pentru a-\u0219i construi re\u021bele.<\/p>\n

Directorul evenimentului, Chris Davies de la Link Publishing, a fost implicat \u00een primul Print Show din 2015. De atunci, acesta a devenit cel mai important eveniment al industriei de imprimare din Marea Britanie. Servind drept punct de concentrare pentru toate domeniile industriei, The Print Show este locul \u00een care comer\u021bul din Marea Britanie vine pentru a dezv\u0103lui noi tehnologii, a prezenta produse \u0219i servicii \u0219i a crea leg\u0103turi \u00eentre \u00eentreprinderi.<\/p>\n

Preg\u0103tire, preg\u0103tire, preg\u0103tire, preg\u0103tire<\/strong><\/h2>\n

Primul lucru pe care to\u021bi organizatorii no\u0219tri au fost \u00een unanimitate dornici s\u0103-l \u00eencurajeze a fost preg\u0103tirea. Aproape to\u021bi expozan\u021bii care se confrunt\u0103 cu o expozi\u021bie nereu\u0219it\u0103 \u00ee\u0219i pot pune lipsa de succes pe seama unei planific\u0103ri deficitare. Stabilirea unui plan detaliat \u00een ceea ce prive\u0219te marketingul, logistica, designul standului \u0219i materialele este cel mai bun mod de a asigura un rezultat pozitiv.<\/p>\n

O abordare riguroas\u0103 a expunerii este important\u0103, potrivit directorului de evenimente al The Print Show, Chris Davies, \"pentru c\u0103 este costisitor s\u0103 expui. Dar, mai mult dec\u00e2t banii, este vorba de timpul t\u0103u.\" <\/em><\/strong>Dac\u0103 dori\u021bi s\u0103 optimiza\u021bi randamentul investi\u021biei de timp \u0219i bani, este necesar s\u0103 v\u0103 concentra\u021bi asupra detaliilor pentru a face din standul dumneavoastr\u0103 un succes.<\/p>\n

\u00cen ceea ce prive\u0219te aspectele practice, o lectur\u0103 am\u0103nun\u021bit\u0103 a informa\u021biilor furnizate de organizator \u0219i de locul de desf\u0103\u0219urare este de nepre\u021buit. Manualul online al organizatorului este adesea o adev\u0103rat\u0103 comoar\u0103 de informa\u021bii vitale \u0219i de oportunit\u0103\u021bi de sprijin.<\/p>\n

Proiectare diligent\u0103: un stand impresionant \u0218I conform<\/strong><\/h2>\n
\"\"<\/a>
Chris Davies, director de evenimente, The Print Show<\/figcaption><\/figure>\n

Proiectarea standului dumneavoastr\u0103 este unul dintre cele mai interesante aspecte ale preg\u0103tirilor. Am acoperit modele de standuri personalizate<\/a> \u00eentr-un blog anterior din aceast\u0103 serie, dar asigura\u021bi-v\u0103 c\u0103 aborda\u021bi aspectele practice \u00eenainte de a v\u0103 apuca s\u0103 v\u0103 proiecta\u021bi capodopera. Organizatorii sunt deosebit de preocupa\u021bi s\u0103 v\u0103 familiariza\u021bi cu aspectele legate de reglement\u0103rile privind alimentarea cu energie, iluminatul \u0219i amenajarea.<\/p>\n

Planificarea spa\u021biului \u00eentr-o sal\u0103 de expozi\u021bie sau \u00eentr-o parcare v\u0103 va da o idee bun\u0103 despre dimensiunile fizice ale standului dumneavoastr\u0103. C\u00e2nd l-am \u00eentrebat pe Chris ce ar putea face un expozant perfect, el a r\u0103spuns, \"dac\u0103 ar exista un expozant perfect, \u00eemi imaginez c\u0103 ar fi cineva care \u0219i-ar preg\u0103ti mai \u00eent\u00e2i standul la sediul s\u0103u. Ar verifica toate informa\u021biile primite de la organizatorul evenimentului \u00een ceea ce prive\u0219te listele de verificare, specifica\u021biile, conductele, alimentarea cu energie electric\u0103 \u0219i alte lucruri de acest gen.\"<\/em><\/strong><\/p>\n

\u00cen timp ce valoarea logistic\u0103 a acestui nivel de planificare este vital\u0103, la fel de important\u0103 este \u0219i perspectiva asupra experien\u021bei vizitatorilor. Av\u00e2nd \u00een vedere sloganul The Print Show, \"Print Without Barriers\" (Imprimare f\u0103r\u0103 bariere), nu este surprinz\u0103tor faptul c\u0103 Chris nu este un fan al obstacolelor.<\/p>\n

\"Expozan\u021bilor de la The Print Show le place s\u0103 \u00ee\u0219i arate instala\u021biile, dar dac\u0103 au ma\u0219inile \u00een jurul exteriorului, se creeaz\u0103 un fel de barier\u0103. Oamenii ajung s\u0103 poarte o conversa\u021bie deasupra unui utilaj \u00een timp ce se afl\u0103 pe coridor.\"<\/em><\/strong><\/p>\n

\u00cen mod clar, designul standurilor care reprezint\u0103 un blocaj pentru participan\u021bi, fie c\u0103 este vorba de un blocaj fizic sau psihologic, va avea dificult\u0103\u021bi \u00een a atrage publicul.<\/p>\n

Mare sau mic, este disponibil un sprijin de specialitate<\/strong><\/h2>\n

\"Expune\u021bi<\/a><\/p>\n

\u00cen ceea ce prive\u0219te conformitatea, este din nou o idee bun\u0103 s\u0103 v\u0103 baza\u021bi pe sprijinul oferit de organizator. \u00cen cazul Link Publishing, ace\u0219tia angajeaz\u0103 o ter\u021b\u0103 parte care s\u0103 analizeze cu aten\u021bie designul standului dumneavoastr\u0103: \"angaj\u0103m o companie numit\u0103 Essential Events, care va efectua o verificare \u00eenainte de zbor a standului dumneavoastr\u0103. Deci, atunci c\u00e2nd trimite\u021bi un proiect de stand, ei \u00eel vor verifica \u0219i vor spune \"este \u00een regul\u0103\" sau \"exist\u0103 o problem\u0103 cu asta\" sau \"ve\u021bi avea o problem\u0103 cu protocoalele de s\u0103n\u0103tate \u0219i siguran\u021b\u0103 aici\", astfel \u00eenc\u00e2t ve\u021bi \u0219ti dac\u0103 standul dvs. este conform cu mult \u00eenainte de a ajunge aici.\"<\/em><\/strong><\/p>\n

Chiar dac\u0103 bugetul dvs. nu v\u0103 permite s\u0103 achizi\u021biona\u021bi un stand mare construit de dvs., pute\u021bi face multe lucruri cu un teren de joc de tip \"shell scheme\". Conformitatea este mai u\u0219oar\u0103 cu aceste standuri gata f\u0103cute, dar va trebui s\u0103 v\u0103 folosi\u021bi imagina\u021bia pentru a crea ceva atr\u0103g\u0103tor \u0219i unic. Am discutat despre modul \u00een care pute\u021bi utiliza elemente de afi\u0219are tip\u0103rite pentru a profita la maximum de spa\u021bii expozi\u021bionale mai mici<\/a> \u00eentr-un articol anterior din aceast\u0103 serie.<\/p>\n

Marketing: organizatorii sunt aici pentru a v\u0103 da o m\u00e2n\u0103 de ajutor!<\/strong><\/h2>\n
\"Devon<\/a>
Devon Luffrum, manager de evenimente, Your Business Expo<\/figcaption><\/figure>\n

Nu este o coinciden\u021b\u0103 faptul c\u0103 Link Publishing, care organizeaz\u0103 The Print Show, \u0219i Pulse Media Group, care organizeaz\u0103 Your Business Expo, sunt edituri. Nu este neobi\u0219nuit ca evenimentele comerciale s\u0103 fie organizate de o publica\u021bie comercial\u0103 sau de un grup editorial. Aceasta este o veste excelent\u0103 pentru expozan\u021bii care doresc s\u0103 \u00ee\u0219i promoveze prezen\u021ba la expozi\u021bie.<\/p>\n

Dup\u0103 cum spune Devon Luffrum de la Pulse Media despre expozi\u021biile Your Business Expos, \"Cred c\u0103 acestea sunt cele mai bune expozi\u021bii la care am lucrat vreodat\u0103, iar asta se datoreaz\u0103 prezen\u021bei noastre ca Pulse Group Media... Nu suntem doar expozi\u021bii. Ne ocup\u0103m de \u00eentreaga p\u00e2lnie de marketing, a\u0219a c\u0103 practic suntem o mare, mare ma\u0219in\u0103 de marketing!\"<\/em><\/strong><\/p>\n

Nu numai c\u0103 un organizator de evenimente de acest tip va oferi, de obicei, un pachet de marketing ca parte a \u00een\u021belegerii atunci c\u00e2nd achizi\u021biona\u021bi un stand. \u00cen plus, ace\u0219tia v\u0103 pot oferi un manual de marketing online, \u0219abloane \u0219i materiale grafice pentru propriile anun\u021buri, precum \u0219i sfaturi despre cum s\u0103 r\u0103sp\u00e2ndi\u021bi vestea.<\/p>\n

\u0218i de ce nu ar face-o? Dup\u0103 cum subliniaz\u0103 Chris, succesul expozan\u021bilor este vital pentru succesul evenimentului, \"Pentru simplul motiv c\u0103, dac\u0103 expozi\u021bia nu este un succes, nu mai exist\u0103 expozi\u021bie.Afacerile care expun vor continua. Noi vom \u00eenceta s\u0103 mai exist\u0103m! A\u0219a c\u0103 avem un interes mai mare dec\u00e2t oricine s\u0103 ne asigur\u0103m c\u0103 expozi\u021bia este un succes. Este mijlocul nostru de trai. Dac\u0103 este o expozi\u021bie proast\u0103, s-a terminat. Tr\u0103ie\u0219ti \u0219i mori \u00een func\u021bie de expozi\u021bia din ultimul an.\"<\/em><\/strong><\/p>\n

Profita\u021bi de ceea ce este \u00een ofert\u0103!<\/strong><\/h2>\n

\"Expune\u021bi<\/a><\/p>\n

Tocmai din acest motiv, organizatorii fac eforturi considerabile pentru a pune la dispozi\u021bie resurse eficiente pentru a sprijini expozan\u021bii. Cu toate acestea, \u00een mod surprinz\u0103tor, expozan\u021bii sunt deseori mai len\u021bi atunci c\u00e2nd vine vorba de a profita de toate avantajele care le sunt disponibile.<\/p>\n

\"Suntem foarte pasiona\u021bi de faptul c\u0103 expozan\u021bii ne ajut\u0103 s\u0103 \u00eei ajut\u0103m pe ei\",\"<\/em><\/strong> Chris ne-a spus, \", dar ai fi uimit s\u0103 vezi c\u00e2\u021bi nu folosesc de fapt toate instrumentele din arsenalul lor! \u00cen manualul online, avem e-mailuri pre-scrise, logo-uri, semn\u0103turi, literalmente totul este acolo. Bannere publicitare pe internet. Din fericire, anul acesta am observat o cre\u0219tere semnificativ\u0103 a num\u0103rului de expozan\u021bi care folosesc aceste resurse \u0219i promoveaz\u0103 expozi\u021bia.<\/em><\/strong><\/p>\n

A\u0219a c\u0103, pentru numele lui Dumnezeu, folosi\u021bi expertiza \u0219i expunerea pe care organizatorul le are de oferit, a\u021bi pl\u0103tit deja pentru asta atunci c\u00e2nd v-a\u021bi rezervat standul!<\/p>\n

C\u00e2nd vine ziua cea mare...<\/strong><\/h2>\n

\u00cen ziua evenimentului, organizatorii no\u0219tri sunt de acord c\u0103 o sosire timpurie le ofer\u0103 expozan\u021bilor o \u0219ans\u0103 mai bun\u0103 de a rezolva orice problem\u0103 neprev\u0103zut\u0103.<\/p>\n

\"\u00centotdeauna vor exista \u00eencurc\u0103turi sau complica\u021bii,\"<\/em><\/strong> recunoscu Chris, \"Lucrurile nu au fost livrate sau s-au f\u0103cut gre\u0219eli. Standurile sunt instalate de fiin\u021be umane \u0219i oamenii fac gre\u0219eli, dar problemele pot fi rezolvate... trebuie doar s\u0103 acorda\u021bi pu\u021bin timp \u00een cazul \u00een care ceva nu merge bine \u0219i trebuie rezolvat.\"<\/em><\/strong><\/p>\n

Este important s\u0103 v\u0103 face\u021bi timpul s\u0103 conteze \u0219i s\u0103 fi\u021bi receptivi la vizitatori. \"Sfat de top,\"<\/em><\/strong> potrivit lui Chris, \"nu m\u00e2nca pe stand, pentru c\u0103 nimeni nu vrea s\u0103 vorbeasc\u0103 cu cineva \u00een timp ce m\u0103n\u00e2nc\u0103!\"<\/em><\/strong><\/p>\n

Scrolling-ul pe telefon este un alt lucru de nerefuzat: \"sunt lucruri care par evidente,\"<\/em><\/strong> spune Chris, \"dar este uimitor num\u0103rul de oameni care stau acolo \u0219i dau scroll pe telefon c\u00e2nd trec oameni pe l\u00e2ng\u0103 ei!\"<\/em><\/strong> Cheia este s\u0103 fii atent \u0219i deschis la o discu\u021bie. \"dac\u0103 stabile\u0219ti contactul vizual cu ei... \u0219i te implici cu oamenii, ei se vor implica cu tine.\"<\/em><\/strong><\/p>\n

Cadouri care continu\u0103 s\u0103 se ofere<\/strong><\/h2>\n
\"Martin<\/a>
Martin \u0219i Kerry Lewis-Stevenson, directori ai Pulse Media Group<\/figcaption><\/figure>\n

Un punct culminant pentru mul\u021bi participan\u021bi este acumularea unui num\u0103r impresionant de cadouri. Martin Lewis-Stevenson, de la Pulse Group Media, recunoa\u0219te importan\u021ba articolelor promo\u021bionale ca mijloc de conversa\u021bie:<\/p>\n

\"Dac\u0103 ave\u021bi o noutate pe standul dumneavoastr\u0103, fie c\u0103 este vorba de dulciuri, de un cadou, de o minge antistres, vizitatorul o va lua \u0219i va spune: \"Bun\u0103, ce mai faci?\" \u0219i, dintr-o dat\u0103, ve\u021bi avea un punct de discu\u021bie comun, iar de acolo vor \u00eencepe conversa\u021biile.\"<\/em><\/strong><\/p>\n

Dac\u0103 dori\u021bi o asociere de lung\u0103 durat\u0103 cu marca dumneavoastr\u0103, un articol personalizat este o modalitate excelent\u0103 de a v\u0103 ajuta ca prima impresie s\u0103 r\u0103m\u00e2n\u0103 vie \u0219i dup\u0103 spectacol. Solopress ofer\u0103 o gam\u0103 imens\u0103 de produse imprimate Produse promo\u021bionale<\/a> din clasic Stilouri <\/a>\u0219i Saci <\/a>la elemente de durat\u0103, cum ar fi B\u0103nci de alimentare<\/a> \u0219i \u00cenc\u0103rc\u0103toare f\u0103r\u0103 fir<\/a> care v\u0103 vor r\u0103sp\u00e2ndi mesajul \u0219i v\u0103 vor fi utile mult timp dup\u0103 \u00eencheierea evenimentului.<\/p>\n

Nu fi\u021bi genero\u0219i p\u00e2n\u0103 la gre\u0219eal\u0103<\/strong><\/h2>\n

\u00cen timp ce un fel de cadou este o modalitate excelent\u0103 de a atrage vizitatori la standul dvs., trebuie s\u0103 v\u0103 asigura\u021bi \u00eentotdeauna c\u0103 produsele promo\u021bionale sunt adecvate pentru eveniment. Nu vre\u021bi s\u0103 v\u0103 trezi\u021bi c\u0103 oferi\u021bi din gre\u0219eal\u0103 produse de contraband\u0103. \u00cen timp ce organizatorul evenimentului va fi bine plasat pentru a v\u0103 sf\u0103tui cu privire la ceea ce este permis, de multe ori locul de desf\u0103\u0219urare a evenimentului este cel care stabile\u0219te regulile:<\/p>\n

\"Am avut odat\u0103 un expozant care d\u0103dea o ustensil\u0103 de buc\u0103t\u0103rie care avea o lam\u0103 pe ea\". <\/em><\/strong>Chris ne-a spus. \"Trebuie s\u0103 tratezi CNE ca pe un aeroport. Dac\u0103 ai \u00eencerca s\u0103 treci de securitatea unui aeroport cu acel obiect, ai fi oprit. Dac\u0103 distribui lucruri de la standul t\u0103u, trebuie s\u0103 aplici cu adev\u0103rat aceste legi.\"<\/em><\/strong><\/p>\n

\"Expune<\/a><\/p>\n

Alcoolul este o alt\u0103 problem\u0103 pe care trebuie s\u0103 o aborda\u021bi cu pruden\u021b\u0103. De\u0219i nu este neobi\u0219nuit s\u0103 vede\u021bi b\u0103uturi alcoolice oferite la o expozi\u021bie comercial\u0103, este important ca acest lucru s\u0103 se fac\u0103 \u00een conformitate cu regulile \u0219i reglement\u0103rile stabilite de locul de desf\u0103\u0219urare \u0219i, mai important, \u00een conformitate cu legea.<\/p>\n

Dup\u0103 cum subliniaz\u0103 Chris: \"deoarece spectacolul este deschis pentru cei de 16 ani \u0219i peste, dac\u0103 oferi\u021bi sticle de alcool de marc\u0103 \u00een scop promo\u021bional, chiar dac\u0103 acestea nu sunt deschise, a\u021bi putea s\u0103 le da\u021bi, f\u0103r\u0103 s\u0103 vre\u021bi, unui minor de 16 ani. \u0218i, bine\u00een\u021beles, este ilegal s\u0103 serve\u0219ti alcool minorilor\".<\/em><\/strong><\/p>\n

Dac\u0103 dori\u021bi s\u0103 vinde\u021bi sau s\u0103 oferi\u021bi b\u0103uturi alcoolice, este important s\u0103 verifica\u021bi mai \u00eent\u00e2i cu organizatorul. Acesta v\u0103 va putea sf\u0103tui cu privire la politicile localului \u00een ceea ce prive\u0219te alcoolul, sticla \u0219i sticlele. De asemenea, trebuie s\u0103 v\u0103 asigura\u021bi c\u0103 sunte\u021bi \u00een conformitate cu legile de acordare a licen\u021belor; \u00een Anglia \u0219i \u021aara Galilor, de exemplu, este posibil s\u0103 trebuiasc\u0103 s\u0103 solicita\u021bi o autoriza\u021bie de Aviz de evenimente temporare (TEN)<\/a>.<\/p>\n

Un element competitiv<\/strong><\/h2>\n

Concursurile sunt foarte r\u0103sp\u00e2ndite la expozi\u021biile comerciale. \"C\u0103r\u021bi de vizit\u0103 \u00eentr-un acvariu\" este un format bine stabilit de extragere a premiilor care ajut\u0103 la extinderea listei de contacte, dar g\u00e2ndirea \u00een afara acvariului poate duce la un nivel mai mare de implicare. Organizatorii no\u0219tri au considerat c\u0103 un nivel mai mare de participare poate scoate la iveal\u0103 spiritul competitiv \u0219i poate declan\u0219a interac\u021biuni valoroase.<\/p>\n

\"Am cerut celor de la YMCA s\u0103 vin\u0103 cu Hook-A-Duck.\"<\/em><\/strong> Kerry de la Pulse Media ne-a spus, \"Este at\u00e2t de simplu, dar func\u021bioneaz\u0103! Este ceva ciudat, copilul iese la iveal\u0103 \u00een tine c\u00e2nd vii la expozi\u021bii. E ca \u0219i cum nu ai mai v\u0103zut o bomboan\u0103 sau o caramel\u0103 \u00eenainte, aceste lucruri te atrag. Apoi \u00eencepe o conversa\u021bie, care, la r\u00e2ndul ei, \u00eencepe o discu\u021bie de afaceri.\"<\/em><\/strong><\/p>\n

Chris de la Link Publishing observ\u0103 acela\u0219i fenomen: \"O companie numit\u0103 Aurora a adus un simulator de F1, care a fost foarte bun \u0219i foarte competitiv! Toat\u0103 lumea a vrut s\u0103 aib\u0103 numele pe tabela de marcaj pe tot parcursul zilei. Oamenii se \u00eentorceau \u0219i verificau s\u0103 vad\u0103 cine este \u00een top. Nu era vorba despre sticla de \u0219ampanie pe care o c\u00e2\u0219tigi. Era vorba de a fi \u00een fruntea tabloului de bord!<\/em><\/strong><\/p>\n

Succesul se poate transforma \u00een bulg\u0103re de z\u0103pad\u0103 atunci c\u00e2nd ai un fel de activitate participativ\u0103 care atrage oamenii la standul t\u0103u, dup\u0103 cum explic\u0103 Chris:<\/p>\n

\"Unul dintre lucrurile pe care le ve\u021bi g\u0103si este c\u0103 se creeaz\u0103 un fel de semnal. Ceea ce se \u00eent\u00e2mpl\u0103 apoi este c\u0103 al\u021bi vizitatori se vor plimba pe acolo \u0219i se vor g\u00e2ndi: \"Ce se \u00eent\u00e2mpl\u0103 acolo?\". De ce este o asemenea agita\u021bie? \u0218i apoi, pur \u0219i simplu, atrage mul\u021bimea \u00eencoace, men\u021bine standul populat \u0219i v\u0103 ofer\u0103 posibilitatea de a interac\u021biona cu vizitatorii.\"<\/em><\/strong><\/p>\n

Feedback-ul dumneavoastr\u0103 este valoros<\/strong><\/h2>\n

\"Expune\u021bi-v\u0103<\/a><\/p>\n

Informa\u021bia este o strad\u0103 cu dou\u0103 sensuri. \u00cen timp ce organizatorii de expozi\u021bii comerciale sunt dornici s\u0103 v\u0103 ofere sfaturi valoroase, ei sunt la fel de interesa\u021bi s\u0103 aud\u0103 feedback-ul dumneavoastr\u0103 pentru a \u00eembun\u0103t\u0103\u021bi evenimentele viitoare.<\/p>\n

\"Avem un sondaj de opinie post-expozi\u021bie care se trimite prin e-mail at\u00e2t vizitatorilor, c\u00e2t \u0219i expozan\u021bilor.\" <\/em><\/strong>explic\u0103 Devon, \"Este foarte important pentru noi, \u00een calitate de manageri \u0219i planificatori de evenimente, s\u0103 ob\u021binem feedback at\u00e2t din punctul de vedere al expozan\u021bilor, c\u00e2t \u0219i din punctul de vedere al vizitatorilor, pentru a ne asigura c\u0103 putem schimba sau adapta orice lucru care ar trebui s\u0103 se \u00eent\u00e2mple la expozi\u021biile viitoare.\"<\/em><\/strong><\/p>\n

A\u0219adar, atunci c\u00e2nd organizatorul unui eveniment la care a\u021bi participat v\u0103 solicit\u0103 un feedback, de ce s\u0103 nu v\u0103 ajuta\u021bi pe voi \u00een\u0219iv\u0103, ajut\u00e2ndu-i pe ei.<\/p>\n

Lec\u021bii \u00eenv\u0103\u021bate<\/strong><\/h2>\n

Mesajul pe care trebuie s\u0103 \u00eel primeasc\u0103 organizatorii este c\u0103 sunt prietenii t\u0103i! De\u0219i pot p\u0103rea plini de reguli \u0219i restric\u021bii, ceea ce \u00ee\u0219i doresc cu adev\u0103rat \u0219i au nevoie cu adev\u0103rat este ca standul dumneavoastr\u0103 s\u0103 fie un succes. Din acest motiv, este foarte probabil s\u0103 \u00eei g\u0103si\u021bi de sprijin \u00een majoritatea aspectelor legate de planificarea prealabil\u0103 \u0219i de experien\u021ba dumneavoastr\u0103 \u00een ziua evenimentului. P\u0103stra\u021bi liniile de comunicare deschise cu persoana de contact de la eveniment \u0219i v\u0103 va ajuta s\u0103 evita\u021bi erorile de logistic\u0103, s\u0103 primi\u021bi sfaturi excelente pentru un stand de mare succes \u0219i s\u0103 primi\u021bi o mul\u021bime de sprijin de marketing care va spori participarea, spre binele tuturor.<\/p>","protected":false},"excerpt":{"rendered":"

In order to help anyone planning to exhibit at a trade show, we\u2019ve been creating a lot of useful video and blog content as part of our Exhibit Like An Expert series. So far, we\u2019ve heard from exhibitors, agencies and stand designers. This time around we are speaking to the people that organise business expos […]<\/p>\n","protected":false},"author":134,"featured_media":74602,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[960],"tags":[899],"class_list":{"0":"post-74604","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-exhibitions-trade-shows","8":"tag-exhibitions"},"acf":[],"yoast_head":"\nExhibit Like An Expert: The Organiser\u2019s Perspective - Solopress UK<\/title>\n<meta name=\"description\" content=\"Experts responsible for highly successful UK trade shows give us their fresh perspective and valuable insights on the art of exhibiting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/expozitii-expozitii-comerciale\/expuneti-ca-un-expert-perspectiva-organizatorilor\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exhibit Like An Expert: The Organiser\u2019s Perspective - 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