{"id":75020,"date":"2024-10-21T09:43:56","date_gmt":"2024-10-21T08:43:56","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=75020"},"modified":"2024-10-22T11:21:56","modified_gmt":"2024-10-22T10:21:56","slug":"povestile-clientilor-pauline-quirke-academy-templespa-join-brand-central","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/customer-stories\/customer-stories-pauline-quirke-academy-templespa-join-brand-central\/","title":{"rendered":"Pove\u0219tile clien\u021bilor: Pauline Quirke Academy \u0219i TEMPLESPA se al\u0103tur\u0103 Brand Central"},"content":{"rendered":"
<\/div>

Brand Central a fost dezvoltat\u0103 pentru a oferi imprimare consecvent\u0103 pentru companii \u0219i organiza\u021bii cu loca\u021bii multiple sau francize. \u00cen\u021belegem c\u0103 aceste modele de afaceri se confrunt\u0103 cu provoc\u0103ri semnificative \u00een gestionarea imprim\u0103rii lor. Supravegherea m\u0103rcii devine dificil\u0103 atunci c\u00e2nd diferite echipe sau francize \u00ee\u0219i procur\u0103 propriile materiale, iar costurile cresc \u00een spiral\u0103 atunci c\u00e2nd achizi\u021biile de imprimare sunt fragmentate \u00eentre loca\u021bii.<\/span><\/p>\n

Cu Brand Central<\/a>\u00a0de la Solopress, clien\u021bii primesc un portal personalizat de achizi\u021bii de imprimare, unde \u0219abloanele de design \u0219i materialele de imprimare pot fi accesate de diverse loca\u021bii, echipe sau persoane. Odat\u0103 configurat, nu exist\u0103 taxe recurente, iar facturarea poate fi gestionat\u0103 centralizat sau descentralizat, \u00een func\u021bie de ceea ce se potrive\u0219te modelului dvs. de afaceri. Portalul accept\u0103, de asemenea, \u0219abloane neimprimate, cum ar fi materialele digitale sau comunic\u0103rile interne.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Brand Central Pioneers<\/strong><\/h3>\n

Am fost \u00eenc\u00e2nta\u021bi s\u0103 lans\u0103m Brand Central \u0219i s\u0103 o prezent\u0103m primului nostru grup de clien\u021bi. Experien\u021bele lor eviden\u021biaz\u0103 modul \u00een care platforma simplific\u0103 gestionarea imprim\u0103rii, economise\u0219te timp \u0219i bani \u0219i asigur\u0103 un brand puternic \u0219i consecvent pentru companiile care doresc s\u0103 \u00ee\u0219i extind\u0103 aria de acoperire.<\/span><\/p>\n

Academia Pauline Quirke<\/b><\/h2>\n

Academia Pauline Quirke<\/a> (PQA) este o \u0219coal\u0103 na\u021bional\u0103 de teatru \u0219i arte interpretative fondat\u0103 de actri\u021ba Pauline Quirke MBE. Cu peste 200 de loca\u021bii \u00een Marea Britanie, PQA ofer\u0103 cursuri de teatru muzical, comedie \u0219i dram\u0103 \u0219i film \u0219i televiziune pentru tineri cu v\u00e2rste cuprinse \u00eentre 4 \u0219i 18 ani. Pe m\u0103sur\u0103 ce re\u021beaua s-a extins, PQA a avut nevoie de o modalitate de a oferi licen\u021biarilor flexibilitatea de a accesa materiale tip\u0103rite consecvente, \u00een conformitate cu marca, f\u0103r\u0103 a cople\u0219i echipa lor central\u0103.
\n\"\"<\/a><\/span><\/p>\n

Materiale de marketing la cerere<\/strong><\/h3>\n

Pentru a rezolva aceast\u0103 problem\u0103, PQA a adoptat Brand Central, un portal de imprimare personalizat care a simplificat procesul de comand\u0103 a materialelor de marketing pentru evenimente, cursuri \u0219i promo\u021bii locale. Portalul a oferit fiec\u0103rui licen\u021biat acces direct la o selec\u021bie de \u0219abloane preaprobate, pe care le-a putut personaliza cu detalii specifice loca\u021biei, men\u021bin\u00e2nd \u00een acela\u0219i timp aspectul profesional \u0219i coerent al m\u0103rcii PQA.<\/span><\/p>\n

\"Brand Central a permis re\u021belei noastre s\u0103 ob\u021bin\u0103 materialele de marketing de care au nevoie, oric\u00e2nd au nevoie de ele\".<\/i><\/b> spune Gee Luckhurst, director de marketing la PQA. <\/span>\"Aceasta a eliberat timp pre\u021bios pentru echipa noastr\u0103 central\u0103 \u0219i a permis titularilor de licen\u021be s\u0103 fie mai autosuficien\u021bi, f\u0103r\u0103 a fi lega\u021bi de orele de program ale sediului central.\"<\/i><\/b><\/p>\n

Imprimare personalizat\u0103<\/strong><\/h3>\n

Configurarea portalului a fost simpl\u0103, Solopress colabor\u00e2nd \u00eendeaproape cu PQA pentru a se asigura c\u0103 acesta a fost personalizat pentru a se potrivi nevoilor m\u0103rcii. Rezultatul a fost o platform\u0103 u\u0219or de utilizat, care a permis franciza\u021bilor s\u0103 comande cu u\u0219urin\u021b\u0103 orice, de la pliante la bannere, respect\u00e2nd \u00een acela\u0219i timp standardele de design stabilite de PQA.<\/span><\/p>\n

\"Posibilitatea de a personaliza materialele a fost o schimbare radical\u0103\".<\/i><\/b> adaug\u0103 Gee. <\/span>\"Am reu\u0219it s\u0103 g\u0103sim echilibrul corect \u00eentre consecven\u021ba m\u0103rcii \u0219i relevan\u021ba local\u0103, iar licen\u021biarii no\u0219tri au g\u0103sit platforma intuitiv\u0103 \u0219i u\u0219or de utilizat.\"<\/i><\/b><\/p>\n

Elaborarea simpl\u0103 a bugetului<\/strong><\/h3>\n

Eficien\u021ba costurilor a fost un alt avantaj. Prin consolidarea comenzilor de tip\u0103rire prin intermediul Brand Central, PQA a putut beneficia de pre\u021buri mari, reduc\u00e2nd cheltuielile generale \u0219i elimin\u00e2nd ineficien\u021bele generate de achizi\u021biile dispersate. <\/span>\"Calitatea este \u00eentotdeauna fiabil\u0103, iar pre\u021burile r\u0103m\u00e2n competitive, ceea ce \u00eei ajut\u0103 pe de\u021bin\u0103torii no\u0219tri de licen\u021be s\u0103 \u00ee\u0219i gestioneze eficient bugetele\". <\/i><\/b>noteaz\u0103 Gee. <\/span>\"Timpii rapizi de predare au fost, de asemenea, un beneficiu imens, asigur\u00e2nd c\u0103 academiile noastre primesc materialele de care au nevoie f\u0103r\u0103 \u00eent\u00e2rzieri.\"<\/i><\/b><\/p>\n

Pentru PQA, Brand Central a fost mai mult dec\u00e2t un simplu instrument de comand\u0103 a tip\u0103riturilor - a devenit o parte esen\u021bial\u0103 a men\u021binerii unit\u0103\u021bii m\u0103rcii \u00een \u00eentreaga sa re\u021bea de academii, sprijinind \u00een acela\u0219i timp eforturile de marketing locale.<\/span><\/p>\n

TEMPLESPA<\/strong><\/h2>\n

TEMPLESPA<\/a> este un brand de lux de \u00eengrijire a pielii, bazat pe \u0219tiin\u021b\u0103, care opereaz\u0103 printr-un model de afaceri omni-canal. Spa To Go este unul dintre aceste canale care urmeaz\u0103 un model de v\u00e2nzare social\u0103, cu o comunitate de peste 5.000 de consultan\u021bi \u0219i ambasadori Lifestyle din Marea Britanie. \u00cenainte de a adopta Brand Central, gestionarea materialelor tip\u0103rite consecvente \u0219i schimb\u0103toare pentru v\u00e2nz\u0103ri \u0219i promo\u021bii \u00eentr-o re\u021bea at\u00e2t de mare era o provocare constant\u0103.<\/p>\n

\u00cengrijirea pielii bazat\u0103 pe \u0219tiin\u021b\u0103. B\u0103gat\u0103 \u00een soarele mediteranean.<\/strong><\/h3>\n

Av\u00e2nd la baz\u0103 peste 20 de ani de cercetare \u0219tiin\u021bific\u0103, TEMPLESPA este un brand britanic con\u0219tient care \u00eembin\u0103 razele soarelui mediteranean cu derma-\u0219tiin\u021ba modern\u0103 pentru rezultate dovedite clinic.<\/p>\n

\"\"<\/a><\/p>\n

Pr\u00eat-\u00e0-portal<\/strong><\/h3>\n

Fiind deja un client Solopress, TEMPLESPA<\/a> a v\u0103zut poten\u021bialul de a-\u0219i eficientiza \u0219i mai mult procesele de imprimare cu Brand Central. Portalul de imprimare personalizat a fost conceput pentru a le oferi Spa To Go<\/a> accesul facil al comunit\u0103\u021bii la materialele tip\u0103rite de care au nevoie, f\u0103r\u0103 a compromite consecven\u021ba m\u0103rcii. Portalul \u00een sine a fost conceput pentru a se alinia cu aspectul TEMPLESPA, pentru a p\u0103rea de marc\u0103 \u0219i profesional \u0219i pentru a \u00eembun\u0103t\u0103\u021bi experien\u021ba p\u0103r\u021bilor interesate care utilizeaz\u0103 site-ul.<\/p>\n

\"Procesul de integrare a fost simplu, iar Tom de la Solopress a fost incredibil de sus\u021bin\u0103tor pe tot parcursul\".<\/em><\/strong> explic\u0103 James Hutchinson, coordonator de comunicare \u0219i formare la TEMPLESPA. \"Am putut personaliza portalul pentru a reflecta identitatea m\u0103rcii noastre, asigur\u00e2ndu-ne c\u0103 este intuitiv \u0219i profesional pentru consultan\u021bii no\u0219tri. Comunitatea noastr\u0103 poate accesa acum materialele de care au nevoie, oric\u00e2nd au nevoie de ele, \u0219i sunt \u00eencrez\u0103tori c\u0103 totul se aliniaz\u0103 la standardele m\u0103rcii noastre.\"<\/em><\/strong><\/p>\n

\"\"<\/a>
James Hutchinson din TEMPLESPA<\/figcaption><\/figure>\n

Coeren\u021ba m\u0103rcii la nivel na\u021bional<\/strong><\/h3>\n

Pentru TEMPLESPA, flexibilitatea Brand Central a fost o schimbare radical\u0103. Anterior, membrii comunit\u0103\u021bii se confruntau deseori cu problema aprovizion\u0103rii independente cu materiale tip\u0103rite, ceea ce ducea la incoeren\u021be \u00een ceea ce prive\u0219te brandingul, materialele tip\u0103rite \u0219i costuri mai mari. Acum, cu un portal centralizat, ace\u0219tia pot comanda cu u\u0219urin\u021b\u0103 materiale de marketing pentru v\u00e2nz\u0103rile \u0219i promo\u021biile lor, \u0219tiind c\u0103 acestea sunt \u00eentotdeauna pe brand \u0219i la pre\u021buri competitive. U\u0219urin\u021ba de utilizare a fost, de asemenea, un succes \u00een r\u00e2ndul comunit\u0103\u021bii, mul\u021bi l\u0103ud\u00e2nd capacitatea de a comanda rapid \u0219i eficient.<\/p>\n

\"Calitatea imprim\u0103rii a fost remarcabil\u0103 \u0219i am observat cu siguran\u021b\u0103 o reducere a costurilor, \u00een special \u00een cazul comenzilor mari. Brand Central a f\u0103cut ca gestionarea m\u0103rcii noastre s\u0103 fie mai simpl\u0103, mai consecvent\u0103 \u0219i mult mai eficient\u0103.\"<\/em><\/strong> spune James Hutchinson. \"Ne-a permis s\u0103 ne concentr\u0103m mai mult pe dezvoltarea afacerii noastre, \u0219tiind c\u0103 comunitatea noastr\u0103 este sprijinit\u0103 cu materialele potrivite.\"<\/em><\/strong><\/p>\n

Solu\u021bia personalizat\u0103 a Brand Central a oferit TEMPLESPA instrumentele necesare pentru a-\u0219i responsabiliza comunitatea, pentru a men\u021bine integritatea m\u0103rcii \u0219i pentru a-\u0219i optimiza procesul de achizi\u021bie a tip\u0103riturilor - toate acestea consolid\u00e2nd \u00een acela\u0219i timp angajamentul companiei pentru standarde \u00eenalte \u0219i calitate.<\/p>\n

Explora\u021bi Brand Central<\/b><\/span><\/h2>\n

Descoperi\u021bi mai multe despre modul \u00een care Brand Central v\u0103 poate ajuta afacerea. Vizita\u021bi brandcentral.co.uk<\/a> pentru a afla mai multe sau completa\u021bi formularul nostru de contact<\/a> \u0219i v\u0103 vom contacta pentru a discuta despre modul \u00een care Brand Central v\u0103 poate ajuta s\u0103 eficientiza\u021bi procesele de imprimare \u0219i s\u0103 men\u021bine\u021bi consecven\u021ba m\u0103rcii.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Brand Central was developed to provide consistently on-brand print for companies and organisations with multiple sites or franchises. We understand that these business models face significant challenges in managing their print. Brand guardianship becomes difficult when different teams or franchisees source their own materials, and costs spiral when print procurement is fragmented across locations. With […]<\/p>\n","protected":false},"author":134,"featured_media":75027,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[557],"tags":[],"class_list":{"0":"post-75020","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories"},"acf":[],"yoast_head":"\nPQA and TEMPLESPA join Brand Central - Solopress UK<\/title>\n<meta name=\"description\" content=\"Brand Central simplifies print management, saves time and money, and ensures a consistent branding for Pauline Quirke Academy and TEMPLESPA\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/povesti-ale-clientilor\/povestile-clientilor-pauline-quirke-academy-templespa-join-brand-central\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PQA and TEMPLESPA join Brand Central - 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