{"id":75687,"date":"2025-09-23T15:17:28","date_gmt":"2025-09-23T14:17:28","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=75687"},"modified":"2025-11-12T10:32:18","modified_gmt":"2025-11-12T10:32:18","slug":"povestile-clientilor-podul-primeste-tratamentul-solodesign","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/customer-stories\/customer-stories-pod-gets-the-solodesign-treatment\/","title":{"rendered":"Pove\u0219tile clien\u021bilor: POD prime\u0219te tratamentul Solodesign"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p data-start=\"324\" data-end=\"615\">C\u00e2nd finalistul MasterChef <strong data-start=\"349\" data-end=\"368\">Anurag Aggarwal<\/strong> lansat <strong data-start=\"378\" data-end=\"385\">POD<\/strong>, scopul s\u0103u era s\u0103 serveasc\u0103 m\u00e2nc\u0103ruri indiene s\u0103n\u0103toase \u0219i gustoase oamenilor care nu aveau timp. M\u00e2ncarea excelent\u0103 era doar o parte a re\u021betei. De asemenea, avea nevoie de ambalaje care s\u0103 comunice dintr-o privire valorile POD de calitate, bun\u0103tate \u0219i arom\u0103.<\/p>\n<p data-start=\"617\" data-end=\"694\">Acesta este locul \u00een care <strong data-start=\"630\" data-end=\"644\">Solodesign<\/strong>, serviciul de design de la Solopress, a intervenit.<\/p>\n<h2 data-start=\"696\" data-end=\"720\"><strong>O re\u021bet\u0103 pentru design<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-75699\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging.webp\" alt=\"\" width=\"1251\" height=\"938\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging.webp 500w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-300x225.webp 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-16x12.webp 16w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-80x60.webp 80w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-265x198.webp 265w\" sizes=\"auto, (max-width: 1251px) 100vw, 1251px\" \/><\/a><\/p>\n<p data-start=\"721\" data-end=\"992\">Ca start-up, Anurag avea un logo, o palet\u0103 de culori \u0219i un font gata, dar avea nevoie de ajutor pentru a dezvolta aceste elemente \u00eentr-o identitate complet\u0103. Sarcina a fost de a crea un ambalaj care s\u0103 transmit\u0103 \u00eendr\u0103zneala buc\u0103t\u0103riei indiene, men\u021bin\u00e2nd \u00een acela\u0219i timp brandul modern, curat \u0219i practic.<\/p>\n<p data-start=\"994\" data-end=\"1013\">a explicat Anurag:<\/p>\n<p data-start=\"1016\" data-end=\"1218\">\"Am vrut un ambalaj care s\u0103 exprime valorile POD - dragoste, bun\u0103tate \u0219i savoare. De \u00eendat\u0103 ce cineva se uit\u0103 la produs sau la oricare dintre produsele noastre de marketing, vreau s\u0103 simt\u0103 acel sentiment de calitate \u0219i grij\u0103.\"<\/p>\n<h2 data-start=\"1220\" data-end=\"1249\"><strong>G\u0103tirea colabor\u0103rii<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Ellise-and-Anurag-min.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-75713\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Ellise-and-Anurag-min.jpg\" alt=\"\" width=\"1243\" height=\"871\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Ellise-and-Anurag-min.jpg 1243w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Ellise-and-Anurag-min-300x210.jpg 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Ellise-and-Anurag-min-1024x718.jpg 1024w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Ellise-and-Anurag-min-768x538.jpg 768w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Ellise-and-Anurag-min-18x12.jpg 18w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Ellise-and-Anurag-min-599x420.jpg 599w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Ellise-and-Anurag-min-696x488.jpg 696w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Ellise-and-Anurag-min-1068x748.jpg 1068w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/Ellise-and-Anurag-min-100x70.jpg 100w\" sizes=\"auto, (max-width: 1243px) 100vw, 1243px\" \/><\/a><\/p>\n<p data-start=\"1250\" data-end=\"1401\">Lucrul cu <strong data-start=\"1263\" data-end=\"1281\">Ellise Collins<\/strong>, Senior Graphic Designer la Solodesign, Anurag \u0219i-a v\u0103zut ideile transpuse \u00een ambalaje, c\u0103r\u021bi de vizit\u0103 \u0219i bro\u0219uri.<\/p>\n<p data-start=\"1403\" data-end=\"1417\">a spus Ellise:<\/p>\n<p data-start=\"1420\" data-end=\"1732\">\"C\u00e2nd a\u021bi venit prima dat\u0103 la Solopress, avea\u021bi deja logo-ul, paleta de culori \u0219i un font pe care dorea\u021bi s\u0103 \u00eel folosi\u021bi, dar mi-a\u021bi acordat \u00eencredere pentru a le duce mai departe. De la c\u0103r\u021bile de vizit\u0103 la pliante \u0219i acum la ambalaje, a fost uimitor s\u0103 v\u0103d cum brandul se dezvolt\u0103 \u0219i devine o identitate vizual\u0103 complet\u0103.\"<\/p>\n<p data-start=\"1734\" data-end=\"1921\">Acest prim proiect de design a stabilit paleta \u0219i direc\u021bia pentru \u00eentregul brand. De asemenea, a definit modul \u00een care POD se va prezenta dincolo de ambalaj, model\u00e2nd marketingul \u0219i comunicarea.<\/p>\n<p data-start=\"1923\" data-end=\"1941\">\u0219i-a amintit Anurag:<\/p>\n<p data-start=\"1944\" data-end=\"2224\">\"Prima pies\u0103 de design la care am lucrat a necesitat mult timp, dar a meritat. A stabilit \u00eentr-adev\u0103r paleta \u0219i direc\u021bia pentru \u00eentregul brand, nu doar pentru ambalajul produsului. Aceasta a definit aspectul \u0219i senza\u021bia marketingului nostru \u0219i chiar a modelat modul \u00een care ne prezent\u0103m ca o afacere.\"<\/p>\n<p data-start=\"2226\" data-end=\"2479\">O parte esen\u021bial\u0103 a procesului a fost gestionarea informa\u021biilor obligatorii, cum ar fi valorile nutri\u021bionale \u0219i detaliile privind alergenii, \u00eentr-un mod clar \u0219i lizibil, f\u0103r\u0103 a cople\u0219i designul. Un alt punct culminant a fost codificarea prin culori a fiec\u0103rui fel de m\u00e2ncare pentru varietate, f\u0103r\u0103 a pierde coeren\u021ba.<\/p>\n<p data-start=\"2481\" data-end=\"2496\">a ad\u0103ugat Ellise:<\/p>\n<p data-start=\"2499\" data-end=\"2839\">\"Una dintre p\u0103r\u021bile mele preferate ale procesului a fost utilizarea unei scheme de culori diferite pentru fiecare fel de m\u00e2ncare. Aceasta a f\u0103cut ca fiecare produs s\u0103 ias\u0103 \u00een eviden\u021b\u0103, men\u021bin\u00e2nd \u00een acela\u0219i timp marca POD \u00een prim plan. Toate culorile lucreaz\u0103 \u00eempreun\u0103 \u00een armonie, astfel \u00eenc\u00e2t exist\u0103 varietate f\u0103r\u0103 a pierde consisten\u021ba. \u00cemi place \u00een mod deosebit m\u00e2ncarea de miel - culoarea burgundy-purple profund\u0103 este foarte izbitoare.\"<\/p>\n<p>Pute\u021bi urm\u0103ri restul discu\u021biei dintre Ellise \u0219i Anurag aici:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/40P6bnE9K88\" width=\"420\" height=\"315\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><br \/>\n<\/iframe><\/p>\n<h2><a href=\"https:\/\/www.youtube.com\/solopress?sub_confirmation=1\" target=\"_blank\" rel=\"noopener\u00a0noreferrer noopener noreferrer\" data-wp-editing=\"1\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded\u00a0alignnone\u00a0wp-image-66137\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/01\/subscribe.png\" alt=\"butonul de abonare\" width=\"157\" height=\"48\" data-src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/01\/subscribe.png\" \/><\/a><\/h2>\n<h2 data-start=\"2841\" data-end=\"2867\"><strong>Ambalaje cu impact<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-min.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-75715\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-min.jpg\" alt=\"\" width=\"1904\" height=\"1070\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-min.jpg 1904w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-min-300x169.jpg 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-min-1024x575.jpg 1024w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-min-768x432.jpg 768w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-min-1536x863.jpg 1536w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-min-18x10.jpg 18w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-min-747x420.jpg 747w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-min-696x391.jpg 696w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/09\/POD-packaging-min-1068x600.jpg 1068w\" sizes=\"auto, (max-width: 1904px) 100vw, 1904px\" \/><\/a><\/p>\n<p data-start=\"2868\" data-end=\"3021\">Rezultatul a fost un ambalaj care reflect\u0103 promisiunea POD de savoare \u0219i bun\u0103tate, sus\u021binut\u0103 de o imprimare care a dat afacerii un luciu profesional.<\/p>\n<p data-start=\"3023\" data-end=\"3057\">Anurag a sintetizat experien\u021ba:<\/p>\n<p data-start=\"3060\" data-end=\"3274\">\"Ca startup, aveam at\u00e2t de multe idei care \u00eemi treceau prin cap. Echipa Solodesign m-a ajutat s\u0103 transform acele g\u00e2nduri brute \u00een ceva tangibil. Sunt at\u00e2t de recunosc\u0103tor - ambalajul arat\u0103 exact a\u0219a cum mi-am imaginat c\u0103 ar trebui s\u0103 fie POD.\"<\/p>\n<h2 data-start=\"3060\" data-end=\"3274\"><strong>Un r\u0103sf\u0103\u021b pentru echipa noastr\u0103<\/strong><\/h2>\n<p data-start=\"3060\" data-end=\"3274\">Ca un tratament special, Anurag \u0219i echipa sa au adus chiar \u0219i un lot imens de mese delicioase POD la biroul \u0219i fabricile noastre, pentru a le gusta. A fost cu siguran\u021b\u0103 cel mai gustos pr\u00e2nz pe care l-am avut aici de ceva timp. Aromele \u0219i gusturile pe care POD reu\u0219e\u0219te s\u0103 le capteze \u00een aceste mese convenabile sunt spectaculoase - un adev\u0103rat standard de restaurant!<\/p>\n<h2 data-start=\"3276\" data-end=\"3302\"><strong>Brandul dvs., misiunea noastr\u0103<\/strong><\/h2>\n<p data-start=\"3303\" data-end=\"3471\">C\u0103l\u0103toria POD arat\u0103 cum parteneriatul de design potrivit poate transforma o viziune \u00een realitate. Fie c\u0103 ave\u021bi nevoie de ambalaje, bro\u0219uri sau un rebrand complet, Solodesign v\u0103 poate ajuta.<\/p>\n<p data-start=\"3473\" data-end=\"3557\"><strong data-start=\"3473\" data-end=\"3555\">Ave\u021bi un proiect \u00een minte? <a class=\"decorated-link\" href=\"https:\/\/www.solopress.com\/blog\/ro\/design\/?utm_source=chatgpt.com\" target=\"_new\" rel=\"noopener\" data-start=\"3498\" data-end=\"3552\">Ob\u021bine\u021bi o ofert\u0103 ast\u0103zi<\/a>.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>When MasterChef finalist Anurag Aggarwal launched POD, his goal was to serve healthy, flavourful Indian meals to people short on time. Great food was only part of the recipe. He also needed packaging that could communicate POD\u2019s values of quality, goodness and flavour at a glance. That\u2019s where Solodesign, the design service from Solopress, stepped [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":75717,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[557,544],"tags":[],"class_list":{"0":"post-75687","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories","8":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Stories: POD gets the Solodesign treatment - Solopress<\/title>\n<meta name=\"description\" content=\"Solodesign workked with MasterChef finalist Anurag Aggarwal to create the packaging for POD, his flavourful range of Indian meals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/povesti-ale-clientilor\/povestile-clientilor-podul-primeste-tratamentul-solodesign\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Stories: POD gets the Solodesign treatment - 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