{"id":75702,"date":"2025-09-24T15:50:19","date_gmt":"2025-09-24T14:50:19","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=75702"},"modified":"2025-12-03T10:04:18","modified_gmt":"2025-12-03T10:04:18","slug":"southend-united-rebrand-cu-solodesign","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/customer-stories\/the-southend-united-rebrand-with-solodesign\/","title":{"rendered":"Rebrandul Southend United cu Solodesign"},"content":{"rendered":"
<\/div>

Southend United<\/a> lucreaz\u0103 cu noi aici la Solopress de mul\u021bi ani \u0219i suntem m\u00e2ndri s\u0103 le fi c\u00e2\u0219tigat \u00eencrederea \u0219i s\u0103 producem multe proiecte de imprimare. Rela\u021bia noastr\u0103 cu clubul dateaz\u0103 de mul\u021bi ani, timp \u00een care am fost sponsorii tricourilor pentru sezonul 2023\/24, am devenit partenerul de imprimare al clubului pentru orice, de la programe la panouri publicitare, \u0219i r\u0103m\u00e2nem sponsori ai tribunei nordice a Roots Hall. Am fost onora\u021bi c\u0103 au venit la noi cu marea sarcin\u0103 de a reproiecta zona de vestiare, deoarece aceasta joac\u0103 un rol at\u00e2t de important \u00een inspirarea performan\u021bei echipei. Suntem foarte m\u00e2ndri de ceea ce am realizat \u0219i produs, cu toate elementele proiectate \u0219i produse chiar aici, \u00een Southend.<\/p>\n

\"Vestiare<\/a>
\u00cenainte. Graham Whitby Boot\/Whitbyboot.com Photography<\/figcaption><\/figure>\n

Aduce\u021bi pasiunea acas\u0103<\/strong><\/h2>\n

Southend United a avut un an plin de succes, ajung\u00e2nd \u00een finala play-off-ului Ligii Na\u021bionale pe Wembley. Cu toate acestea, unele dintre spa\u021biile echipei lor nu au reflectat progresul echipei. Vestiarul era tern \u0219i neinspirat - un design fad care nu reprezenta spiritul Shrimpers. La urma urmei, aceste spa\u021bii sunt mai mult dec\u00e2t un loc \u00een care s\u0103 te schimbi. Sunt un loc \u00een care se stimuleaz\u0103 moralul echipei \u0219i se creeaz\u0103 o stare de spirit pozitiv\u0103 \u00eenaintea unui meci important.<\/p>\n

Dup\u0103 succesul designului nostru de la Wembley, echipa a decis c\u0103 dore\u0219te o schimbare major\u0103 \u0219i o re\u00eennoire pentru noul sezon. Au apelat la serviciul nostru de design \u0219i a \u00eenceput procesul de informare.<\/p>\n

\u00cenceperea procesului de informare<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

Av\u00e2nd \u00een vedere c\u0103 at\u00e2t de mult depinde de aspectul \u0219i senza\u021bia vestiarului, am vrut s\u0103 ne facem timp pentru a \u00een\u021belege pe deplin ce este necesar. Michael Day, managerul de cont al Southend United de la Solopress, a mers la Roots Hall pentru a vedea spa\u021biul \u0219i a discuta despre obiectivele clubului, precum \u0219i pentru a lua acele m\u0103sur\u0103tori at\u00e2t de importante! \u00cen timpul acestui proces, el a recomandat, de asemenea, materialele potrivite pentru a asigura cele mai bune rezultate. Dimensiunile unora dintre panouri erau prea mari pentru imprimare, ceea ce \u00eensemna c\u0103 Michael trebuia s\u0103 g\u0103seasc\u0103 cea mai bun\u0103 modalitate de a le \u00eemp\u0103r\u021bi, astfel \u00eenc\u00e2t \u00eembin\u0103rile s\u0103 fie c\u00e2t mai discrete posibil.<\/p>\n

Odat\u0103 ce dimensiunile \u0219i stocurile au fost stabilite, am putut elabora o ofert\u0103 pe care echipa Southend United s\u0103 o analizeze. Dup\u0103 vizita sa (\u0219i aprobarea ofertei), Michael i-a oferit designerului nostru - Oscar Jackson - o prezentare detaliat\u0103 a ceea ce era necesar.<\/p>\n

Clubul dorea un design curat \u0219i simplu, care s\u0103 reflecte puternic echipamentul \u0219i culorile lor, cu culorile emblematice albastru \u0219i galben ale Southend United F.C. Cu un brief clar stabilit, Oscar \u0219i-a putut \u00eencepe designul. El a preluat diferite elemente din emblema clubului \u0219i fraze pe care fanii le cunosc \u0219i le iubesc. A ales un font care completeaz\u0103 textul din emblema clubului, d\u00e2nd vestiarului acel aer puternic de Shrimpers. Oscar a decis, de asemenea, s\u0103 includ\u0103 trei s\u0103bii \u00een designul s\u0103u, ca o aluzie la r\u0103d\u0103cinile Essex ale echipei.<\/p>\n

Planul de joc<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

Noul decor al vestiarelor trebuia s\u0103 fie proasp\u0103t \u0219i nou, r\u0103m\u00e2n\u00e2nd \u00een acela\u0219i timp fidel patrimoniului clubului. Prin urmare, au existat o mul\u021bime de discu\u021bii productive \u00eentre Solopress \u0219i Southend United pentru a ne asigura c\u0103 fiecare detaliu este perfect. Au existat o mul\u021bime de provoc\u0103ri de design prezentate de amploarea proiectului, care au necesitat o judecat\u0103 atent\u0103 pentru a determina dimensiunea fontului \u0219i pentru a g\u0103si echilibrul corect \u00eentre prea multe \u0219i prea pu\u021bine cuvinte.<\/p>\n

Fiind el \u00eensu\u0219i un fan, Oscar a acceptat provocarea de a ajuta clubul s\u0103 \u00ee\u0219i ating\u0103 obiectivul. Experien\u021ba \u0219i pasiunea sa pentru echip\u0103 au \u00eensemnat c\u0103 \"a venit natural\", deoarece \u00een\u021belege cultura \u0219i brandingul echipei, conduc\u00e2ndu-l \u00een direc\u021bia corect\u0103.<\/p>\n

Cu ajutorul instruc\u021biunilor clare \u0219i al \u00een\u021belegerii puternice a clientului, Michael \u0219i Oscar au reu\u0219it s\u0103 ob\u021bin\u0103 designul semnat de prima dat\u0103 de la prima schi\u021b\u0103!<\/p>\n

Materiale de potrivire<\/strong><\/h2>\n
\"O<\/a>
Graham Whitby Boot\/Whitbyboot.com Fotografie<\/figcaption><\/figure>\n

Au fost utilizate o serie de produse pentru a da via\u021b\u0103 viziunii. Pl\u0103ci Foamex de 5 mm<\/a> au fost folosite pentru a afi\u0219a textul \u0219i frazele care se afl\u0103 \u00een partea de sus a camerei. Un mare autocolant de podea<\/a> a fost ad\u0103ugat pentru a afi\u0219a cu m\u00e2ndrie insigna Southend United. \u0218i \u00een cele din urm\u0103, autocolante de perete<\/a> au fost ad\u0103ugate la u\u0219i, afi\u0219\u00e2nd de asemenea insigna cu m\u00e2ndrie.<\/p>\n

Dup\u0103 ce toate acestea au fost tip\u0103rite, Michael a putut s\u0103 ajute la livrarea lor la Roots Hall. Rylee Doe - managerul comercial al Southend United - se lupta cu for\u021ba de munc\u0103 pentru a le instala \u0219i a le preg\u0103ti pentru marea dezv\u0103luire. Am fost bucuro\u0219i s\u0103 ajut\u0103m la procesul de instalare, a\u0219a c\u0103 Michael \u0219i Matt Corstorphine (manager de format mare) au mers la Roots Hall pentru a se oferi voluntari la instalare, cu doar c\u00e2teva ore \u00eenainte de marea dezv\u0103luire.<\/p>\n

Tunelul juc\u0103torilor<\/strong><\/h2>\n

La fel ca \u0219i vestiarul, tunelul a primit, de asemenea, o str\u0103lucire. Noul citat \u0219i c\u00e2ntecul clubului acoper\u0103 pere\u021bii, aduc\u00e2nd energia pozitiv\u0103 p\u00e2n\u0103 la liniile laterale. Echipa de la Southend United a avut idei foarte precise cu privire la modul \u00een care doreau s\u0103 arate tunelul. Au dorit ca noul c\u00e2ntec proasp\u0103t s\u0103 fie punctul central al spa\u021biului, d\u00e2ndu-i un alt nivel de semnifica\u021bie pentru club.<\/p>\n

Analiza de dup\u0103 meci<\/strong><\/h2>\n
\"Dup\u0103<\/a>
The after. Graham Whitby Boot\/Whitbyboot.com Photography<\/figcaption><\/figure>\n

Rezultatul final i-a surprins pe mul\u021bi din club, deoarece a dep\u0103\u0219it ceea ce \u00ee\u0219i imaginaser\u0103 pentru acest spa\u021biu. Aceast\u0103 transformare a fost \u021binut\u0103 secret\u0103 de juc\u0103tori, iar marea dezv\u0103luire i-a l\u0103sat \u0219oca\u021bi. Echipa a z\u00e2mbit cu to\u021bii c\u00e2nd a v\u0103zut noile vestiare \u0219i tunelul. Este un nou \u00eenceput pentru un nou sezon.<\/p>\n

Rylee Doe a fost foarte mul\u021bumit\u0103 de rezultat \u0219i ne-a spus:<\/p>\n

\"Southend United lucreaz\u0103 cu Solopress de mai multe sezoane \u0219i suntem incredibil de m\u00e2ndri de parteneriatul nostru<\/strong>.\u00a0Am fost foarte impresiona\u021bi de brandingul vestiarelor de la stadionul Wembley \u0219i am considerat c\u0103 este important s\u0103 reproducem acest profesionalism la Roots Hall pentru prima noastr\u0103 echip\u0103. A fost extraordinar s\u0103 lucr\u0103m cu Oscar Jackson \u0219i Michael Day, iar sprijinul lor pentru echip\u0103 se vede \u00een lucr\u0103rile realizate pentru noi. Sper\u0103m ca noul design al vestiarelor s\u0103 st\u00e2rneasc\u0103 inspira\u021bie pentru to\u021bi juc\u0103torii no\u0219tri pe parcursul urm\u0103toarelor sezoane.\"<\/strong><\/p>\n

Mare laud\u0103<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

Laudele au continuat \u0219i pe re\u021belele de socializare, unde postarea care arat\u0103 reac\u021biile juc\u0103torilor a primit numeroase comentarii. Un fan a comentat: \"Superb! \u00cencepem s\u0103 ne sim\u021bim din nou ca o echip\u0103 adev\u0103rat\u0103\".<\/p>\n

Aici, la Solopress, suntem extrem de m\u00e2ndri de echipa noastr\u0103 pentru c\u0103 a acceptat o astfel de provocare \u0219i a produs un rezultat care a fost at\u00e2t de larg. Ne-am bucurat foarte mult s\u0103 lucr\u0103m cu echipa Southend United \u0219i a\u0219tept\u0103m cu ner\u0103bdare multe proiecte \u00een viitor.<\/p>\n

C\u0103uta\u021bi o modalitate de a schimba aspectul afacerii dvs. sau dori\u021bi s\u0103 v\u0103 dezvolta\u021bi designul existent? V\u0103 rug\u0103m s\u0103 ne contacta\u021bi la SoloDesign<\/a> care v\u0103 poate ajuta s\u0103 transforma\u021bi aspectul companiei dumneavoastr\u0103.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Southend United has been working with us here at Solopress for many years and we\u2019re proud to have earned their trust and produce many printing projects. Our\u00a0 relationship with the club goes back many years, during which we have been front of shirt sponsors for the 2023\/24 season, become the club\u2019s print partner for everything […]<\/p>\n","protected":false},"author":158,"featured_media":75703,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545,974,557,544,551],"tags":[],"class_list":{"0":"post-75702","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"category-community","9":"category-customer-stories","10":"category-print-inspiration","11":"category-solopress-news"},"acf":[],"yoast_head":"\nThe Southend United rebrand with Solodesign | The Latest Print and Design News | Solopress<\/title>\n<meta name=\"description\" content=\"We're always excited to work with Southend United. 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