{"id":76074,"date":"2026-03-23T16:21:31","date_gmt":"2026-03-23T16:21:31","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=76074"},"modified":"2026-03-23T16:21:31","modified_gmt":"2026-03-23T16:21:31","slug":"evitati-degetul-prost8s-noua-campanie-obraznica","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/charities\/dodge-the-finger-prost8s-cheeky-new-campaign\/","title":{"rendered":"Dodge The Finger: Noua campanie obraznic\u0103 a Prost8"},"content":{"rendered":"
<\/div>

Un spate zbur\u0103tor este urm\u0103rit de un deget ostil pe unul dintre cele mai mari ecrane LED din lume, \u00een inima West End-ului londonez. Ce lan\u021b de evenimente ar fi putut duce la acest moment? Cum a devenit catalizator o organiza\u021bie caritabil\u0103 pentru cancerul de prostat\u0103? \u0218i cum ajut\u0103 Solopress s\u0103 aduc\u0103 acest joc interactiv obraznic la publicul din \u00eentreaga \u021bar\u0103? Haide\u021bi s\u0103 afl\u0103m cum s-a desf\u0103\u0219urat aceast\u0103 poveste juc\u0103u\u0219\u0103, dar inten\u021bionat\u0103.<\/p>\n

Sus\u021binerea Prost8 de jos \u00een sus<\/strong><\/h2>\n

Solopress a lucrat al\u0103turi de <\/span>Prost8<\/b> <\/a>\u0219i fondatorul s\u0103u <\/span>Paul Sayer<\/b> timp de mai mul\u021bi ani, ajut\u00e2nd organiza\u021bia de caritate s\u0103 \u00ee\u0219i comunice mesajul prin imprimare. Paul a \u00eenfiin\u021bat organiza\u021bia caritabil\u0103 \u00een 2018, dup\u0103 ce a fost tratat cu succes pentru cancer de prostat\u0103. El s-a sim\u021bit incredibil de norocos s\u0103 fac\u0103 parte din propor\u021bia foarte mic\u0103 de pacien\u021bi din Regatul Unit c\u0103rora li s-a oferit terapie focal\u0103, dup\u0103 ce s-a conectat cu Profesorul Hashim Ahmed<\/a> a Colegiului Imperial din Londra.<\/span><\/p>\n

Acest tratament \u021bintit este capabil s\u0103 distrug\u0103 celulele tumorale, evit\u00e2nd \u00een acela\u0219i timp afectarea nervilor din jur \u0219i a \u021besuturilor s\u0103n\u0103toase \u0219i reduc\u00e2nd riscul de efecte secundare care pot afecta via\u021ba. Experien\u021ba lui Paul i-a insuflat dorin\u021ba de a cre\u0219te gradul de con\u0219tientizare, nu numai cu privire la boala \u00een sine, ci \u0219i la op\u021biunile de tratament disponibile.<\/span><\/p>\n

\"\"<\/a>
Paul Sayer la un eveniment Prost8 de diminea\u021b\u0103 la Solopress<\/figcaption><\/figure>\n

Prost8 Ast\u0103zi<\/b><\/h2>\n

Trec\u00e2nd peste prezent, dedica\u021bia lui Paul a f\u0103cut ca Prost8 s\u0103 str\u00e2ng\u0103 mult mai mult dec\u00e2t con\u0219tientizare. Organiza\u021bia caritabil\u0103 finan\u021beaz\u0103 acum instalarea de \u2018apartamente focale\u2019 care aduc terapia focal\u0103 \u00een spitalele din Marea Britanie. \u00cen 2023, organiza\u021bia caritabil\u0103 a reu\u0219it s\u0103 \u00ee\u0219i finan\u021beze <\/span>prima unitate HIFU (High-Intensity Focused Ultrasound) la Royal United Hospitals Bath<\/span><\/a>, \u0219i o unitate suplimentar\u0103 \u00een King's Lynn \u00een 2025. Instala\u021biile planificate \u00een Fife \u0219i Liverpool vor aduce organiza\u021bia de caritate mai aproape de obiectivul s\u0103u de paisprezece apartamente, c\u00e2te unul \u00een fiecare regiune de \u00eengrijire a cancerului NHS.<\/span><\/p>\n

O mare parte din activitatea Prost8 are loc \u00een lumea real\u0103. Maratoanele, cursele \u00een noroi, dineurile de gal\u0103 \u0219i evenimentele de str\u00e2ngere de fonduri se bazeaz\u0103 pe materiale tip\u0103rite care \u00eei ajut\u0103 pe sus\u021bin\u0103tori s\u0103 transmit\u0103 mesajul \u0219i s\u0103 \u00eencurajeze participarea. De-a lungul anilor, Paul a apelat la Solopress pentru idei cu privire la modul \u00een care tip\u0103riturile pot ajuta la aducerea acestor evenimente la via\u021b\u0103. Av\u00e2nd \u00een vedere aceast\u0103 istorie comun\u0103, am fost \u00eenc\u00e2nta\u021bi s\u0103 vedem c\u0103 Prost8 \u00ee\u0219i duce mesajul \u00eentr-o nou\u0103 direc\u021bie cu <\/span>Evita\u021bi degetul,\u00a0<\/b>o campanie imaginativ\u0103 menit\u0103 s\u0103 corecteze o concep\u021bie gre\u0219it\u0103 fundamental\u0103 despre testare.<\/p>\n

Uita\u021bi de DRE<\/b><\/h2>\n

O credin\u021b\u0103 comun\u0103 este c\u0103 screeningul prostatei implic\u0103 un DRE sau examen digital rectal. \u00cen realitate, primul pas este mult mai simplu. Pantalonii r\u0103m\u00e2n pe tine, iar singurele degete implicate sunt cele care preleveaz\u0103 o prob\u0103 de s\u00e2nge din bra\u021bul pacientului. Un test de laborator verific\u0103 apoi nivelul PSA (antigen specific prostatei) din prob\u0103. Cantitatea acestei proteine din s\u00e2nge ofer\u0103 medicilor o indica\u021bie a s\u0103n\u0103t\u0103\u021bii prostatei, f\u0103r\u0103 a fi nevoie de o examinare invaziv\u0103.<\/p>\n

\u00cen iunie 2025, Comisia Asocia\u021bia Britanic\u0103 a Chirurgilor Urologici<\/span><\/span> a cerut s\u0103 se pun\u0103 cap\u0103t DRE-urilor de rutin\u0103, descriind procedura ca fiind at\u00e2t inexact\u0103 ca tehnic\u0103 de diagnostic, c\u00e2t \u0219i descurajant\u0103 pentru b\u0103rba\u021bii cu risc. Ca urmare, testul de s\u00e2nge PSA a devenit testul standard de prim\u0103 linie.<\/p>\n

\u00cen ciuda acestei schimb\u0103ri, vechile presupuneri persist\u0103. Perspectiva degetului de temut creeaz\u0103 ezitare \u0219i jen\u0103, descuraj\u00e2nd mul\u021bi b\u0103rba\u021bi s\u0103 se implice \u00een s\u0103n\u0103tatea prostatei, o problem\u0103 pe care Prost8 lucreaz\u0103 din greu s\u0103 o rezolve.<\/p>\n

The Dodge degetul<\/strong> abordeaz\u0103 direct acest mit. Transform\u00e2nd teama \u00eentr-un joc interactiv juc\u0103u\u0219, Prost8 folose\u0219te umorul pentru a ini\u021bia conversa\u021bii \u0219i pentru a-i informa pe b\u0103rba\u021bi c\u0103 un control al prostatei ar putea s\u0103 nu fie un calvar, a\u0219a cum b\u0103nuiau.<\/p>\n

S\u0103 ajungem la esen\u021ba problemei<\/b><\/h2>\n

Pentru a combate aceast\u0103 ne\u00een\u021belegere, Prost8 a colaborat cu agen\u021bia de crea\u021bie <\/span>TBWA\\MCR<\/span><\/a> la o campanie care abordeaz\u0103 direct mitul. Dac\u0103 mul\u021bi b\u0103rba\u021bi \u00eenc\u0103 mai cred c\u0103 testarea prostatei implic\u0103 un deget, de ce s\u0103 nu transform\u0103m aceast\u0103 team\u0103 \u00eentr-un joc \u0219i s\u0103 facem gluma imposibil de ignorat?<\/span><\/p>\n

Rezultatul este <\/span>Dodge degetul<\/b>, un joc interactiv jucat pe <\/span>ecran curbat vast la Piccadilly Circus<\/span><\/a>. Folosind tehnologia de urm\u0103rire a scheletului de la Ocean Outdoor, juc\u0103torii controleaz\u0103 un fund desenat pe ecran mi\u0219c\u00e2ndu-\u0219i propriul fund. Mi\u0219c\u0103-\u021bi \u0219oldurile \u0219i fundul de pe ecran te urmeaz\u0103, ferindu-te de degetele care vin \u00een timp ce se plimb\u0103 pe ecran.<\/span><\/p>\n

Lu\u00e2nd jocul pe drum<\/b><\/h2>\n

\"\"<\/a><\/p>\n

\u00cen timp ce ecranul din Piccadilly Circus creeaz\u0103 un spectacol impresionant, provocarea a fost cum s\u0103 aducem jocul \u0219i mesajul acestuia la publicul din \u00eentreaga \u021bar\u0103. Aici Solopress a fost \u00een m\u0103sur\u0103 s\u0103 ajute.<\/span><\/p>\n

\u00cen colaborare cu Prost8, am contribuit la crearea unui set de materiale tip\u0103rite concepute pentru a sprijini versiunea itinerant\u0103 a experien\u021bei. Standuri de expozi\u021bie<\/a>, Bannere cu role<\/a> \u0219i un dispozitiv special conceput Autocolant pentru podea<\/a> ajut\u0103 la recrearea momentului oriunde apare jocul.<\/span><\/p>\n

Autocolantul pentru podea prezint\u0103 graficul distinctiv al fundului campaniei, marc\u00e2nd locul \u00een care participan\u021bii trebuie s\u0103 stea pentru a permite sistemului de urm\u0103rire a mi\u0219c\u0103rilor s\u0103 le citeasc\u0103 mi\u0219c\u0103rile. Cu alte cuvinte, le arat\u0103 juc\u0103torilor unde trebuie s\u0103 se pozi\u021bioneze, astfel \u00eenc\u00e2t s\u0103 poat\u0103 controla fundul virtual cu fundul lor real.\"\"<\/a><\/span>Pentru cei dornici s\u0103 \u00eel vad\u0103 la fa\u021ba locului, jocul a ap\u0103rut, de asemenea, \u00een loca\u021bii publice importante, inclusiv la Manchester Printworks \u0219i Westfield Stratford City din Londra. Ne-am \u00eent\u00e2lnit cu Paul \u0219i echipa sa la showcase-ul din Stratford pentru a vedea configura\u021bia \u00een ac\u021biune \u0219i pentru a \u00eencerca Dodge degetul<\/strong> Prezen\u021ba a atras o aten\u021bie constant\u0103 pe tot parcursul zilei, trec\u0103torii oprindu-se s\u0103 priveasc\u0103 \u00eenainte de a se apropia pentru a participa. Combina\u021bia de mi\u0219care, umor \u0219i amploare a f\u0103cut imediat clar faptul c\u0103 aceasta nu a fost o campanie tipic\u0103 de sensibilizare.<\/p>\n

Vizitatorii s-au implicat rapid cu Dodge degetul<\/strong>, iar conversa\u021biile au urmat la fel de natural. Mul\u021bi au fost surprin\u0219i s\u0103 afle c\u0103 testarea cancerului de prostat\u0103 \u00eencepe acum cu o simpl\u0103 analiz\u0103 de s\u00e2nge, mai degrab\u0103 dec\u00e2t cu procedura pe care o presupuneau. Acest moment de realizare este exact motivul pentru care Prost8 a lansat aceast\u0103 campanie.<\/p>\n

Rezultatul a fost un flux constant de interac\u021biune \u0219i discu\u021bii, cu Dodge degetul<\/strong> determin\u00e2nd oamenii s\u0103 se opreasc\u0103, s\u0103 participe \u0219i s\u0103 ia \u00een considerare mesajul din spatele lor.\"\"<\/a><\/span><\/p>\n

Verific\u0103 \u0219i tu, apoi du-te \u0219i tu la control!<\/strong><\/h2>\n

Pute\u021bi viziona secven\u021be de joc \u0219i filme conceptuale care prezint\u0103 panoul interactiv \u00een ac\u021biune prin intermediul site-ului Prost8 Instagram<\/a>, Facebook<\/a> \u0219i YouTube<\/a> platforme. Site-ul organiza\u021biei caritabile ofer\u0103, de asemenea, contextul medical din spatele ideii, explic\u00e2nd cum func\u021bioneaz\u0103 testarea s\u00e2ngelui PSA \u0219i de ce este at\u00e2t de important\u0103 depistarea precoce.<\/span><\/p>\n

Nu uita\u021bi c\u0103 \u00een Regatul Unit nu exist\u0103 \u00eenc\u0103 un program na\u021bional de screening pentru cancerul de prostat\u0103, a\u0219a c\u0103 nu are rost s\u0103 a\u0219tepta\u021bi ca o scrisoare s\u0103 ajung\u0103 pe pre\u0219. Cu toate acestea, b\u0103rba\u021bii de peste 50 de ani sau de peste 45 de ani care se confrunt\u0103 cu un risc statistic mai ridicat au dreptul de a solicita un test PSA gratuit de la medicul de familie. Prin urmare, dac\u0103 sunte\u021bi eligibil, este o idee bun\u0103 s\u0103 scoate\u021bi degetul \u0219i s\u0103 face\u021bi un test f\u0103r\u0103 deget!<\/span><\/p>\n

Dac\u0103 a\u021bi primit un diagnostic de cancer de prostat\u0103 \u0219i v\u0103 str\u0103dui\u021bi s\u0103 v\u0103 descurca\u021bi prin sistem, pute\u021bi contacta\u021bi Prost8<\/span><\/a> la adresa info@prost8.org.uk. Ghidul lor v\u0103 va ajuta s\u0103 \u00een\u021belege\u021bi ce tratamente v\u0103 pot fi disponibile.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

A flying backside is being pursued by a hostile finger across one of the world\u2019s largest LED screens in the heart of London\u2019s West End. What chain of events could possibly have led to this moment? How did a prostate cancer charity become the catalyst? And how is Solopress helping bring this cheeky interactive game […]<\/p>\n","protected":false},"author":134,"featured_media":76084,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[956],"tags":[],"class_list":{"0":"post-76074","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-charities"},"acf":[],"yoast_head":"\nDodge The Finger: Prost8's Cheeky New Campaign - Solopress UK<\/title>\n<meta name=\"description\" content=\"Discover how Prost8\u2019s Dodge the Finger campaign used print and interactive displays to challenge myths about prostate cancer testing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/organizatii-caritabile\/evitati-degetul-prost8s-noua-campanie-obraznica\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dodge The Finger: Prost8's Cheeky New Campaign - 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