{"id":7740,"date":"2013-04-12T16:47:19","date_gmt":"2013-04-12T15:47:19","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=7740"},"modified":"2022-08-27T20:30:50","modified_gmt":"2022-08-27T19:30:50","slug":"ambalaje-imitate","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/print-inspiration\/copycat-packaging\/","title":{"rendered":"Ambalajele copiate - a\u021bi fost p\u0103c\u0103li\u021bi?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>\u00cen timp ce un nou studiu realizat de grupul de consumatori Which? a constatat c\u0103 cump\u0103r\u0103torii din Marea Britanie sunt deranja\u021bi de produsele de imita\u021bie, Solopress v\u0103 \u00eentreab\u0103 dac\u0103 a\u021bi fost vreodat\u0103 \u00een\u0219elat de ambalaje copiate?<\/em><\/h3>\n<p>Ambalajele copiate au fost un fenomen \u00een cre\u0219tere \u00een ultimii ani \u00een toate supermarketurile \u0219i magazinele britanice de top. Poate c\u0103 a\u021bi observat sau chiar a\u021bi fost deja p\u0103c\u0103lit de aceast\u0103 tehnic\u0103 de marketing viclean\u0103. Aceasta const\u0103 \u00een faptul c\u0103 comercian\u021bii cu am\u0103nuntul \"\u00eemprumut\u0103\" ambalajul u\u0219or de recunoscut al produselor de marc\u0103 mare - fie c\u0103 este vorba de designul general, fonturile, culorile, formul\u0103rile, forma sau dimensiunea - pentru produsele lor (mai ieftine) de marc\u0103 proprie. Totul, de la McVitie's Digestives \u0219i gelul de baie Radox la untul Lurpak \u0219i chipsurile Monster Munch, a fost imitat de \"brandjackeri\" care ofer\u0103 alternative mai ieftine care, la prima vedere, arat\u0103 identic cu m\u0103rcile preferate.<\/p>\n<p>Este o practic\u0103 comercial\u0103 parazitar\u0103 care d\u0103 roade. Fiecare b\u0103nu\u021b conteaz\u0103 \u00een aceste zile, \u00een timp ce consumatorii britanici cu bani pu\u021bini \u00eencearc\u0103 s\u0103 \u00ee\u0219i echilibreze bugetul s\u0103pt\u0103m\u00e2nal cu pre\u021burile \u00een cre\u0219tere ale alimentelor. S\u0103 recunoa\u0219tem, Aldi a derulat chiar \u0219i o campanie publicitar\u0103 la televizor folosind exact acest concept \u00een ultimele 12 luni.<\/p>\n<p>Aldi. M\u0103rci asem\u0103n\u0103toare. Doar c\u0103 mai ieftine.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>De ce este aceasta o problem\u0103?<\/strong><\/h2>\n<p>Potrivit sondajului Which? de ast\u0103zi, cump\u0103r\u0103torii sunt deruta\u021bi de aceste ambalaje din ce \u00een ce mai sofisticate, care sunt imita\u021bii, iar apoi cump\u0103r\u0103 din gre\u0219eal\u0103 versiunile din supermarket. Mai mult, din cei cincizeci de membri Which? care au dezv\u0103luit c\u0103 s-au confruntat cu aceast\u0103 problem\u0103, 30% s-au sim\u021bit indu\u0219i \u00een eroare \u0219i 38% au fost chiar deranja\u021bi.<\/p>\n<p>\u00cempiedicarea ambalajelor copiate este una dintre campaniile lansate de grupul de presiune Alliance For Intellectual Property. \"Ambalajele copiate adopt\u0103 caracteristici distinctive ale unor produse de marc\u0103 cunoscute pentru a induce \u00een eroare consumatorul\", explic\u0103 AFIP. \"Imitatorul nu suport\u0103 niciunul dintre costurile de investi\u021bii pe care marca le-a cheltuit de-a lungul anilor pentru a-\u0219i construi reputa\u021bia\".<\/p>\n<p>Este o problem\u0103 care este pu\u021bin probabil s\u0103 dispar\u0103 p\u00e2n\u0103 c\u00e2nd avoca\u021bii ambelor p\u0103r\u021bi nu se vor lupta \u00een instan\u021bele britanice \u0219i europene. \u00centre timp, iat\u0103 un sfat \u00een\u021belept pentru cump\u0103r\u0103turi, \u00een care v\u0103 pute\u021bi \u00eencrede \u00eentotdeauna: cump\u0103r\u0103tor, ai grij\u0103!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Brandjacking<\/strong><\/h2>\n<p>A\u021bi putea identifica rapid diferen\u021ba dintre aceste cinci produse asem\u0103n\u0103toare \u00een timp ce v\u0103 plimba\u021bi pe culoarul supermarketului?<\/p>\n<p style=\"text-align: center;\"><strong>Unt Lurpak vs. Aldi Norpak<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7746 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-lurpak-norpak-butter.jpg\" alt=\"Ambalaje Lurpak vs Norpak\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>\u0218ampon Herbal Essences vs. Boots Fruit Essence<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7747 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packing-clairol-boots-shampoo.jpg\" alt=\"Herbal Essences vs Boots Fruit Essence ambalaj\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Johnson's Baby Softwash vs. Morrisons Baby Body Wash<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7752 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-oackaging-johnsons-morrisons-baby-wash.jpg\" alt=\"Johnson&#039;s vs. Morrisons Baby Packaging\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Pimms vs. Jeeves (v\u00e2ndut \u00een Tesco \u0219i Lidl)<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7753 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-pimms-jeeves-bottle.jpg\" alt=\"Pimms vs. Jeeves ambalare\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>McVitie's Digestives vs. Tower Gate digestive cu ciocolat\u0103<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7754\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-mcvities-tower-gate-digestives.jpg\" alt=\"McVitie&#039;s vs Tower Gate ambalajele digestive\" width=\"600\" height=\"374\" \/><\/p>\n<pre>Surse de imagini: Which?<\/pre>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":7754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-7740","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copycat Packaging - Have You Been Fooled?<\/title>\n<meta name=\"description\" content=\"Which? finds that UK shoppers are annoyed by imitation products. 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