{"id":887,"date":"2011-07-21T13:39:35","date_gmt":"2011-07-21T12:39:35","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=887"},"modified":"2019-06-10T21:22:37","modified_gmt":"2019-06-10T20:22:37","slug":"marketingul-de-tip-door-drop","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/door-drop-marketing\/","title":{"rendered":"Nu renun\u021ba\u021bi la pic\u0103turile de la u\u0219\u0103 - valoarea marketingului direct tip\u0103rit"},"content":{"rendered":"
<\/div>


\nS\u0103 spui Bun\u0103 ziua marketingului digital \u00eenseamn\u0103 s\u0103 spui Adio marketingului direct tip\u0103rit, nu-i a\u0219a?<\/p>\n

\"imagine<\/p>\n

Gre\u0219it. Cel pu\u021bin, nu conform Royal Mail, al c\u0103rui nou serviciu de coresponden\u021b\u0103 interactiv\u0103 (care vizeaz\u0103 cu precizie marketing direct din u\u0219\u0103 \u00een u\u0219\u0103<\/a> campanii tip\u0103rite care pot fi legate de spa\u021biul cibernetic!) se dovede\u0219te a avea un succes surprinz\u0103tor \u00eentr-un moment \u00een care se pare c\u0103 alte mijloace de marketing, cum ar fi marketingul prin e-mail \u0219i marketingul mobil etc., sunt la mod\u0103.<\/p>\n

Dar, av\u00e2nd \u00een vedere c\u0103 este \u00een interesul Po\u0219tei Regale s\u0103 promoveze noul lor serviciu interactiv, ar spune asta, nu-i a\u0219a?<\/p>\n

Ei bine, da, dar ratele de succes ale campaniilor de marketing direct (denumite \u00een mod obi\u0219nuit \"campanii DM\"), lansate, gestionate, monitorizate \u0219i apoi revizuite de tot felul de companii din Marea Britanie, fac din DM o tactic\u0103 pe care nicio afacere nu ar trebui s\u0103 o ignore.<\/p>\n

Este \u00eentr-adev\u0103r o gre\u0219eal\u0103 s\u0103 consider\u0103m c\u0103 campaniile de publicitate direct\u0103 tip\u0103rit\u0103 sunt \"separate\" de campaniile online. De ce? Pentru c\u0103 acum, cu o singur\u0103 scanare a smartphone-ului, pute\u021bi s\u0103 v\u0103 flutura\u0219,<\/a>\u00a0plic<\/a>, un pachet gros sau alt tip de plicule\u021b de coresponden\u021b\u0103 v\u0103 poate duce clien\u021bii chiar mai departe - chiar \u00een inima spa\u021biului dvs. web, \u0219i chiar mai departe...<\/p>\n

Ratele de succes ale campaniilor de DM pot varia, desigur, \u00een func\u021bie de o serie de factori. Dar, f\u0103r\u0103 \u00eendoial\u0103, prioritatea dumneavoastr\u0103 num\u0103rul unu atunci c\u00e2nd dori\u021bi s\u0103 concepe\u021bi, s\u0103 orchestra\u021bi \u0219i s\u0103 urm\u0103ri\u021bi o campanie DM este de a face ca informa\u021biile pe care le trimite\u021bi c\u0103tre clien\u021bii poten\u021biali, viza\u021bi, s\u0103 fie utile. De asemenea, atunci c\u00e2nd le vorbi\u021bi despre produsele sau serviciile dumneavoastr\u0103, \u00eencerca\u021bi s\u0103 le spune\u021bi altfel dec\u00e2t concuren\u021bii dumneavoastr\u0103 \u0219i \u00eencerca\u021bi s\u0103 prezenta\u021bi informa\u021biile \u00een mod diferit, de asemenea.<\/p>\n

F\u0103c\u00e2nd plicul atractiv \u0219i oferindu-i destinatarului vizat o mostr\u0103 a ofertei speciale con\u021binute \u00een el, pute\u021bi cre\u0219te rata de r\u0103spuns tipic\u0103 p\u00e2n\u0103 la aproximativ 3% - 4% (de la o rat\u0103 de r\u0103spuns de 1% - 2% pe care o ob\u021bine de obicei un plic C4 alb simplu, cu un francat de afaceri ro\u0219u, care con\u021bine o scrisoare \u0219i c\u00e2teva pliante).<\/p>\n

Dac\u0103 DM este conceput pentru a determina poten\u021bialii clien\u021bi s\u0103 se \u00eendrepte \u00een mas\u0103 c\u0103tre site-ul dvs. web, atunci, \u00eenainte ca materialele de marketing tip\u0103rite s\u0103 fie trimise, asigura\u021bi-v\u0103 c\u0103 ave\u021bi o pagin\u0103 de destina\u021bie puternic\u0103 care s\u0103 le a\u0219tepte vizita. (Dac\u0103 prefera\u021bi ca ace\u0219tia s\u0103 v\u0103 sune, ce-ar fi s\u0103 \u00eenfiin\u021ba\u021bi o linie telefonic\u0103 dedicat\u0103 ca parte a campaniei dvs.)?<\/p>\n

Pagina de destina\u021bie a site-ului dvs. web ar putea include informa\u021bii despre noul produs, un videoclip cu instruc\u021biuni de utilizare, o func\u021bie care s\u0103 permit\u0103 clien\u021bilor s\u0103 se \u00eenregistreze pentru actualiz\u0103ri \u0219i chiar o func\u021bie de feedback.<\/p>\n

Tema paginii dvs. de destina\u021bie ar trebui, desigur, s\u0103 fie u\u0219or de identificat ca fiind \"legat\u0103\" de materialul dvs. tip\u0103rit, precum \u0219i s\u0103 fie scris\u0103 \u00een mod conving\u0103tor pentru a \u00eencuraja poten\u021bialii clien\u021bi s\u0103 cumpere; ceea ce ne aduce, oameni buni, la apelurile la ac\u021biune...<\/p>\n

Marketingul direct tip\u0103rit \u0219i online f\u0103r\u0103 un apel la ac\u021biune este ca o glum\u0103 f\u0103r\u0103 poant\u0103 sau ca un thriller f\u0103r\u0103 un punct culminant - totul mergea at\u00e2t de bine p\u00e2n\u0103 la sf\u00e2r\u0219it, c\u00e2nd publicul a descoperit c\u0103 nu avea la ce s\u0103 reac\u021bioneze \u0219i c\u0103 toat\u0103 aceast\u0103 preg\u0103tire a fost de fapt o pierdere de timp. A\u0219adar, asigura\u021bi-v\u0103 c\u0103 ad\u0103uga\u021bi \u00een DM-ul dvs. un call-to-action care s\u0103 \u00eei fac\u0103 pe oameni s\u0103 reac\u021bioneze, sau mai degrab\u0103 s\u0103 AC\u021aIONEZE: s\u0103 v\u0103 sune, s\u0103 v\u0103 trimit\u0103 un e-mail, s\u0103 plaseze o comand\u0103 ACUM la o ofert\u0103 cu termen limitat \"\u00eenainte ca altcineva s\u0103 o fac\u0103\", \"\u00eenainte ca timpul s\u0103 se termine\", \"\u00eenainte ca stocurile s\u0103 se epuizeze\", \u00eenainte ca produsul sau serviciul pe care \u00eel vinde\u021bi \"s\u0103 revin\u0103 la pre\u021bul \u00eentreg la miezul nop\u021bii vinerea viitoare, c\u00e2nd luna (\u0219i carnetul de comenzi) va fi plin!\".<\/p>\n

Capice?<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":21892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-887","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nThe Value and Benefits of Direct Marketing | Solopress<\/title>\n<meta name=\"description\" content=\"Printed and online Direct Marketing without a call-to-action is a bit like a joke without a punch- line, or a thriller without a climax.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/marketingul-de-tip-door-drop\/\" \/>\n<meta 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Priest","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/secure.gravatar.com\/avatar\/380b785e9e4ce1b2368342be7627087cb9a650c2580eead22bbb5722b18ec622?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/380b785e9e4ce1b2368342be7627087cb9a650c2580eead22bbb5722b18ec622?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/380b785e9e4ce1b2368342be7627087cb9a650c2580eead22bbb5722b18ec622?s=96&r=g","caption":"Aron Priest"},"description":"Lucrez \u00een domeniul tipografiei din 1988 \u0219i am \u00eenfiin\u021bat prima mea companie de tip\u0103rire \u00een 1999. Solopress a trecut de la doar c\u00e2\u021biva angaja\u021bi \u00een primul an la peste 150 de angaja\u021bi \u00een prezent. Sunt complet instruit \u00een fiecare departament al companiei mele \u0219i \u00eemi place s\u0103 vin la serviciu.","sameAs":["https:\/\/www.solopress.com"],"url":"https:\/\/www.solopress.com\/blog\/ro\/author\/aron-priest\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/07\/door-drops-poster.png","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/comments?post=887"}],"version-history":[{"count":5,"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/887\/revisions"}],"predecessor-version":[{"id":60779,"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/887\/revisions\/60779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/media\/21892"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/media?parent=887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/categories?post=887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/tags?post=887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}