{"id":12951,"date":"2014-01-02T09:52:47","date_gmt":"2014-01-02T09:52:47","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=12951"},"modified":"2019-06-20T16:28:54","modified_gmt":"2019-06-20T15:28:54","slug":"sahane-cupcake-i%cc%87s-pazarlama-fi%cc%87ki%cc%87rleri%cc%87","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/scrumptious-cupcake-business-marketing-ideas\/","title":{"rendered":"Cupcake i\u015fletmeniz i\u00e7in 30 \u015fahane pazarlama fikri"},"content":{"rendered":"
<\/div>

<\/p>\n

Kendi kek i\u015finizi kurmak, biraz ekstra para kazanman\u0131n e\u011flenceli bir yoludur. Ancak b\u00f6ylesine rekabet\u00e7i bir pazarda kalabal\u0131\u011f\u0131n aras\u0131ndan nas\u0131l s\u0131yr\u0131labilirsiniz? Solopress, d\u00fcnyay\u0131 daha iyi bir yer haline getirmenize yard\u0131mc\u0131 olacak birka\u00e7 lezzetli pazarlama ipucuna sahip...<\/em><\/h3>\n

\"Cupcake<\/p>\n

1. Yeni bir i\u015fletme sahibine verebilece\u011fimiz en kolay ve en \u00f6nemli ipucu: \u00dcr\u00fcn\u00fcn\u00fcz\u00fc tan\u0131tmay\u0131 hayal etmeye ba\u015flamadan \u00f6nce inan\u0131lmaz derecede harika bir \u00fcr\u00fcne sahip oldu\u011funuzdan emin olun.<\/p>\n

2. Kek i\u015finiz i\u00e7in harika bir isim d\u00fc\u015f\u00fcn\u00fcn. \u0130nsanlar\u0131n hat\u0131rlayaca\u011f\u0131 bir \u015fey olmal\u0131.<\/p>\n

3. Cupcakelerinizin profesyonel foto\u011fraflar\u0131n\u0131 \u00e7ekin. Kekleriniz tatlar\u0131 kadar g\u00fczel g\u00f6r\u00fcnmelidir.<\/p>\n

4. Yeni ve ilgin\u00e7 cupcake tarifleri ve tasar\u0131mlar\u0131yla kendinize s\u00fcrekli ilham vermek i\u00e7in her yere bak\u0131n. Keklerinizin tad\u0131 da g\u00f6r\u00fcn\u00fc\u015fleri kadar g\u00fczel olmal\u0131.<\/p>\n

An\u0131nda cupcake tasar\u0131m\u0131 ilham\u0131 i\u00e7in, beraberimizdeki \u00fcr\u00fcnlere g\u00f6z at\u0131n 18 Son Derece Lezzetli Pop K\u00fclt\u00fcr\u00fc Cupcake Tasar\u0131m\u0131<\/a> blog makalesi.<\/p>\n

5. \u00d6zellikle tarifte f\u0131nd\u0131k veya f\u0131nd\u0131k ya\u011f\u0131 kullan\u0131lm\u0131\u015fsa, keklerinizdeki t\u00fcm malzemeleri listeleyin.<\/p>\n

6. M\u00fcmk\u00fcnse, m\u00fc\u015fterilerinize m\u00fcmk\u00fcn olan en geni\u015f sat\u0131n alma se\u00e7eneklerini sunmak i\u00e7in men\u00fcn\u00fcze f\u0131nd\u0131k, gl\u00fcten, s\u00fct \u00fcr\u00fcnleri veya soya \u00fcr\u00fcnleri i\u00e7ermeyen \u00f6zel kapkekler ekleyin. Neden en pop\u00fcler keklerinizin d\u00fc\u015f\u00fck kalorili versiyonlar\u0131n\u0131 da denemiyorsunuz?<\/p>\n

7. gibi t\u00fcm tan\u0131t\u0131m materyallerinizde kullanmak \u00fczere profesyonel bir logo tasarlay\u0131n. kartvi\u0307zi\u0307tler<\/a>, el ilanlar\u0131<\/a>posterler, \u00e7\u0131kartmalar, makaral\u0131 afi\u015fler<\/a>ambalajlar, kasa fi\u015fleri, web sitesi, sosyal medya sayfalar\u0131 vb. \u00c7o\u011fu cupcake i\u015fletme logosu tatl\u0131 ve renkli bir g\u00f6r\u00fcn\u00fcme sahiptir.<\/p>\n

8. Logonuzu, ileti\u015fim bilgilerinizi ve web sitesi adresinizi cupcake kutular\u0131n\u0131z\u0131n \u00fczerine yazd\u0131r\u0131n veya bunun yerine \u00e7\u0131kartmalara yazd\u0131r\u0131n.<\/p>\n

9. Keklerinizden \u00fccretsiz numune verin. Ancak do\u011fru ki\u015fileri, daha b\u00fcy\u00fck bir grup i\u00e7in sat\u0131n alma karar\u0131 veren ki\u015fileri hedefleyin. \u00d6rne\u011fin asistanlar, ofis y\u00f6neticileri, d\u00fc\u011f\u00fcn planlay\u0131c\u0131lar\u0131 veya etkinlik organizat\u00f6rleri paran\u0131z\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 en iyi \u015fekilde alman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p>\n

10. Kapkeklerinizi satmak i\u00e7in yerel d\u00fckkanlara, fuarlara, festivallere ve \u00e7ift\u00e7i pazarlar\u0131na g\u00f6t\u00fcr\u00fcn. Yak\u0131ndaki bir al\u0131\u015fveri\u015f merkezi ya da al\u0131\u015fveri\u015f merkezinde k\u0131sa s\u00fcreli kiralanm\u0131\u015f ucuz bir sat\u0131c\u0131 stand\u0131 var m\u0131?<\/p>\n

11. M\u00fc\u015fterilerinizden keklerinizin ger\u00e7ekte ne kadar muhte\u015fem oldu\u011fu konusunda size parlak bir referans vermelerini isteyin. \u0130deal olarak, bu m\u00fc\u015fteri de\u011ferlendirmeleri Twitter veya Facebook gibi sitelerdeki kendi sosyal medya profillerinde veya uzman bir de\u011ferlendirme web sitesinde veya \u00e7evrimi\u00e7i forumda yay\u0131nlanmal\u0131d\u0131r.<\/p>\n

12. Bu al\u0131nt\u0131lar\u0131 web sitenizde ve bas\u0131l\u0131 bro\u015f\u00fcrlerde kullanarak potansiyel al\u0131c\u0131lar\u0131 sizden ilk al\u0131\u015fveri\u015flerini yapmaya y\u00f6nlendirin.<\/p>\n

13. \u0130lk kek sipari\u015finizde 10% indirim veya bir alana bir bedava gibi farkl\u0131 \u00f6zel f\u0131rsatlar ve teklifler deneyin ve hangisinin i\u015fletmeniz i\u00e7in en uygun oldu\u011funu g\u00f6r\u00fcn.<\/p>\n

14. Yeni tarifler, yeni cupcake s\u00fcsleme fikirleri ve yeni promosyonlar hakk\u0131nda blog yaz\u0131n ve Tweet at\u0131n.<\/p>\n

15. \u0130\u015fletmelerinizi kar\u015f\u0131l\u0131kl\u0131 olarak tan\u0131tmak veya toplu sipari\u015flerde indirim sunmak i\u00e7in ba\u015fka yerel i\u015fletmelerle ortakl\u0131k kurup kuramayaca\u011f\u0131n\u0131za bak\u0131n. Belki yerel bir emlak\u00e7\u0131, bir m\u00fc\u015fterisi i\u00e7in bir m\u00fclk sat\u0131n ald\u0131\u011f\u0131nda veya satt\u0131\u011f\u0131nda \u00fccretsiz bir kutu gurme kek da\u011f\u0131tmak ister? Kutuya kendi cupcake i\u015fletmeniz i\u00e7in bir kartvizit, etiket veya kupon eklemeyi unutmay\u0131n.<\/p>\n

16. M\u00fc\u015fterilerinizi ayl\u0131k veya iki haftada bir e-posta b\u00fcltenine ekleyin. E-posta listenizde yeterince cupcake-sever fanatik oldu\u011funda, neden bunu haftal\u0131k yapmayas\u0131n\u0131z!<\/p>\n

17. Yard\u0131m etkinlikleri ve \u00e7ekili\u015fler i\u00e7in \u00f6d\u00fcl olarak hediye \u00e7ekleri veya cupcake hediye sepetleri sunun.<\/p>\n

18. Cupcake s\u00fcsleme dersleri d\u00fczenleyin. Bu s\u0131n\u0131flar\u0131n \u00e7ocuk dostu oldu\u011fundan emin olun, b\u00f6ylece t\u00fcm aile i\u00e7in e\u011flenceli bir aktivite ve gidilmesi gereken bir e\u011fitim-e\u011flence yeri olur.<\/p>\n

19. Yeni y\u00fczler kazand\u0131rmak ve eski kat\u0131l\u0131mc\u0131lar\u0131n geri d\u00f6nmesini te\u015fvik etmek i\u00e7in d\u00fczenli olarak g\u00fcncel olaylara dayal\u0131 \u00f6zel temal\u0131 kek s\u00fcsleme s\u0131n\u0131flar\u0131 d\u00fczenleyin. Temalar Cad\u0131lar Bayram\u0131, Noel, Paskalya, D\u00fcnya Kupas\u0131, Olimpiyatlar, gi\u015fe rekorlar\u0131 k\u0131ran yeni bir film veya sevilen bir TV program\u0131n\u0131n y\u0131ld\u00f6n\u00fcm\u00fc gibi o d\u00f6nemde pop\u00fcler olan herhangi bir \u015feye dayanabilir. Doctor Who<\/a> veya Coronation Street. Bu temal\u0131 etkinlikleri her zamanki bas\u0131l\u0131, e-posta ve sosyal medya pazarlama kanallar\u0131n\u0131z\u0131 kullanarak tan\u0131tmay\u0131 unutmay\u0131n.<\/p>\n

20. Yerel bir toplum grubuna, hay\u0131r kurumuna veya spor tak\u0131m\u0131na sponsor olun.<\/p>\n

21. Cupcake s\u00fcsleme yar\u0131\u015fmalar\u0131 d\u00fczenleyin.<\/p>\n

22. Cupcake i\u015finize catering veya eve\/ofise teslimat hizmeti se\u00e7ene\u011fi ekleyin.<\/p>\n

23. M\u00fc\u015fterilerinizin web siteniz \u00fczerinden cupcake sipari\u015fi vermelerini ve ki\u015fiselle\u015ftirmelerini sa\u011flay\u0131n.<\/p>\n

24. Haftan\u0131n Keki veya Ay\u0131n Keki yeni bir kek tasar\u0131m\u0131n\u0131 veya tarifini tan\u0131tmak i\u00e7in harika bir yoldur. Bu, m\u00fc\u015fterilerinizin daha fazlas\u0131n\u0131 isteyip istemedi\u011fini g\u00f6rmek i\u00e7in al\u0131\u015f\u0131lmad\u0131k bir malzeme, tat veya tasar\u0131m fikirleri kombinasyonunu test etmek i\u00e7in harika bir f\u0131rsatt\u0131r.<\/p>\n

25. Twitter'daki t\u00fcm Tweetlerinizi ve Instagram veya Pinterest'teki foto\u011fraflar\u0131n\u0131z\u0131 uygun \u015fekilde #hashtag'leyin. Bu sosyal medya a\u011flar\u0131nda daha geni\u015f bir kitleyi \u00e7ekmenize yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n

26. YouTube'a faydal\u0131 cupcake s\u00fcsleme ipu\u00e7lar\u0131 ve video e\u011fitimleri y\u00fckleyin. \u0130zleyicileri cupcake yap\u0131m\u0131 hakk\u0131nda soru sormaya te\u015fvik edin - kar\u015f\u0131l\u0131\u011f\u0131nda onlara uzman yard\u0131m\u0131, tavsiyeler ve i\u00e7eriden p\u00fcf noktalar\u0131 sunun, hatta belki de belirli sorular\u0131n\u0131 yan\u0131tlayan yeni bir video olu\u015fturun.<\/p>\n

27. Benzer \u015fekilde, sizden istenirse, bloglar\u0131n\u0131z\u0131n ve sosyal medya payla\u015f\u0131mlar\u0131n\u0131z\u0131n yorumlar b\u00f6l\u00fcm\u00fcnde yeni yeti\u015fen cupcake \u00fcreticilerine tavsiyelerde bulunun.<\/p>\n

28. Yemek gazetecilerine, blog yazarlar\u0131na ve yerel gazetelere keklerinizin inceleme \u00f6rneklerini g\u00f6nderin.<\/p>\n

29. Partilere, d\u00fc\u011f\u00fcnlere, baby shower'lara, i\u015f toplant\u0131lar\u0131na veya networking etkinliklerine nefis cupcakelerinizden bir se\u00e7ki g\u00f6t\u00fcr\u00fcn - orada kimin olaca\u011f\u0131n\u0131 asla bilemezsiniz!<\/p>\n

30. M\u00fc\u015fterilerinize gelecekte ne t\u00fcr kekler yapman\u0131z\u0131 istediklerini sorun. Geri bildirim kartlar\u0131 bunu yapman\u0131n m\u00fckemmel bir yoludur, \u00e7\u00fcnk\u00fc kartlardaki ileti\u015fim bilgilerini e-posta ve posta yoluyla gelecekteki ileti\u015fimler i\u00e7in do\u011frudan pazarlama listelerinize de toplayabilirsiniz.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-12951","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\n30 Scrumptious Marketing Ideas For Your Cupcake Business | Solopress<\/title>\n<meta name=\"description\" content=\"Starting up your own cupcake business is a fun way to bring in a little extra cash. 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