{"id":13712,"date":"2014-01-24T16:03:10","date_gmt":"2014-01-24T16:03:10","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=13712"},"modified":"2019-05-24T15:48:46","modified_gmt":"2019-05-24T14:48:46","slug":"apple-macintosh-en-i%cc%87yi%cc%87-basili-reklamlari","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/apple-macintosh-best-ever-print-ads\/","title":{"rendered":"Apple Macintosh - gelmi\u015f ge\u00e7mi\u015f en iyi bas\u0131l\u0131 reklamlar"},"content":{"rendered":"
<\/div>

<\/p>\n

Macintosh hayranlar\u0131 bug\u00fcn\u00fcn 30. y\u0131l\u0131n\u0131 kutlarkeninci<\/sup> Apple'\u0131n \u00e7\u0131\u011f\u0131r a\u00e7an bilgisayar\u0131n\u0131n y\u0131ld\u00f6n\u00fcm\u00fcnde Solopress, Mac'in gelmi\u015f ge\u00e7mi\u015f en iyi bas\u0131l\u0131 reklamlar\u0131na sevgiyle bak\u0131yor...<\/em><\/h3>\n

Grafik tasar\u0131mc\u0131lar\u0131n tercih etti\u011fi ki\u015fisel bilgisayar olarak sa\u011flam bir \u015fekilde yerle\u015fmi\u015f olan Apple Macintosh<\/strong> bas\u0131l\u0131 reklam d\u00fcnyas\u0131nda da \u015fa\u015f\u0131rt\u0131c\u0131 olmayan bir \u015fekilde her zaman b\u00fcy\u00fck bir s\u0131\u00e7rama yapm\u0131\u015ft\u0131r. Bug\u00fcn bile, Apple Inc.<\/a> \u015firketin en yeni yaz\u0131l\u0131mlar\u0131n\u0131 tan\u0131tmak i\u00e7in Facebook ya da Twitter gibi mecralara g\u00fcvenmiyor.<\/p>\n

Bir Macintosh test s\u00fcr\u00fc\u015f\u00fc.<\/strong><\/h3>\n

\"Macintosh<\/p>\n

\"Evinize<\/p>\n

G\u00f6rseller Kaynak: Marketing Directo ve Reddit<\/p>\n

\u0130\u015fte insanlar\u0131 Apple'\u0131n yeni ev ve i\u015f bilgisayar\u0131n\u0131 ilk kez denemeye te\u015fvik eden ilk Macintosh bas\u0131l\u0131 reklamlar\u0131ndan ikisi. \u0130lk reklamda sahneyi kurmak ve izleyicinin dikkatini \u00e7ekmek i\u00e7in cesur g\u00f6r\u00fcnt\u00fcler kullan\u0131lm\u0131\u015f. Daha sonra ikinci reklamda daha ayr\u0131nt\u0131l\u0131 ve ikna edici bir halkla ili\u015fkiler s\u00fctunu ile Apple'\u0131n olas\u0131 m\u00fc\u015fterilere \"masa\u00fcst\u00fc bilgisayar test s\u00fcr\u00fc\u015f\u00fc\" gibi ak\u0131ll\u0131ca bir hile sundu\u011fu anlat\u0131l\u0131yor. Mac'in, b\u0131rak\u0131n genel halk\u0131, 1984 y\u0131l\u0131nda pek \u00e7ok mikrobilgisayar uzman\u0131 i\u00e7in bile ger\u00e7ekten devrim niteli\u011finde bir deneyim oldu\u011funu unutmak kolayd\u0131r. Mac'ten \u00f6nce bilgisayarlar\u0131 kontrol etmek i\u00e7in genellikle bir fare bile bulunmuyordu.<\/p>\n

San\u0131r\u0131m, bu y\u00fczden iMac.<\/strong><\/h3>\n

\"Bence<\/p>\n

G\u00f6r\u00fcnt\u00fc Kayna\u011f\u0131: Advertolog<\/p>\n

Reklam ajans\u0131 TBWA taraf\u0131ndan Apple iMac i\u00e7in haz\u0131rlanan 1999 tarihli bu billboard reklam\u0131, Ogilvy & Mather'\u0131n 1988 tarihli \"I think, therefore IBM.\" reklam slogan\u0131na e\u011flenceli bir g\u00f6ndermedir. Bu reklam ajans\u0131 y\u0131llar boyunca Apple ile uzun ve ba\u015far\u0131l\u0131 bir i\u015fbirli\u011fi yapm\u0131\u015ft\u0131r. Los Angeles ofisleri TBWA\\Chiat\\Day<\/a> 1997'de Apple i\u00e7in \u00fcnl\u00fc \"Think different.\" reklam slogan\u0131n\u0131 da yaratt\u0131 (daha fazla ayr\u0131nt\u0131 i\u00e7in a\u015fa\u011f\u0131ya bak\u0131n).<\/p>\n

PC vs. Mac<\/strong><\/h3>\n

\"Peep<\/p>\n

G\u00f6r\u00fcnt\u00fc Kayna\u011f\u0131: Reddit<\/p>\n

Peep Show komedi oyuncular\u0131 David Mitchell ve Robert Webb, Apple'\u0131n pop\u00fcler ve uzun s\u00fcredir devam eden PC vs. Mac bas\u0131l\u0131, TV ve sinema reklam kampanyas\u0131n\u0131n \u0130ngiliz versiyonlar\u0131nda yer ald\u0131.<\/p>\n

\u015e\u0131k. \u0130nek de\u011fil.<\/strong><\/h3>\n

\"Chic<\/p>\n

G\u00f6r\u00fcnt\u00fc Kayna\u011f\u0131: Mac Life<\/p>\n

iMac, Apple'\u0131n s\u0131k\u0131 Macintosh kullan\u0131c\u0131lar\u0131ndan uzakla\u015f\u0131p ger\u00e7ekten b\u00fcy\u00fck paralar kazanan kitlelere hitap etmeye y\u00f6nelik \u00fcr\u00fcn ve pazarlama stratejisinin ba\u015flang\u0131c\u0131yd\u0131$. Bu elbette iPod, iTunes, iPhone ve iPad'in geli\u015ftirilmesi ve piyasaya s\u00fcr\u00fclmesiyle ve Apple'\u0131n son on y\u0131lda m\u00fczik \u00e7alar, uygulamalar, ak\u0131ll\u0131 telefon ve tablet pazarlar\u0131ndaki milyarlarca dolarl\u0131k hakimiyetiyle sonu\u00e7land\u0131.<\/p>\n

Farkl\u0131 d\u00fc\u015f\u00fcn.<\/strong><\/h3>\n

\"Albert<\/p>\n

Resim Kayna\u011f\u0131: Bu REKLAM de\u011fildir<\/p>\n

Yine TBWA\\Chiat\\Day taraf\u0131ndan tasarlanan ve b\u00fcy\u00fck be\u011feni toplayan Think Different serisi bas\u0131l\u0131 reklamlar ve tan\u0131t\u0131m afi\u015fleri Apple'\u0131 Albert Einstein, Alfred Hitchcock, Amelia Earhart, Charlie Chaplin, Frank Sinatra, Orson Welles ve Pablo Picasso gibi \u00fcnl\u00fc ki\u015filerle ili\u015fkilendirdi.<\/p>\n

iCandy.<\/strong><\/h3>\n

\"iCandy<\/p>\n

Resim Kayna\u011f\u0131: Marketing Directo<\/p>\n

iMac serisinde bulunan renkli varyasyonlar, Apple'\u0131n bu \u00e7arp\u0131c\u0131 billboard ve bas\u0131l\u0131 reklam kampanyas\u0131nda g\u00fczel bir \u015fekilde g\u00f6sterildi.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-13712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nApple Macintosh: Best Ever Print Ads | Solopress<\/title>\n<meta name=\"description\" content=\"With Macintosh fans celebrating today\u2019s 30th anniversary of Apple\u2019s groundbreaking computer, Solopress fondly look back at the Mac\u2019s best ever print ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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