{"id":21191,"date":"2014-07-22T12:06:42","date_gmt":"2014-07-22T11:06:42","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=21191"},"modified":"2019-05-29T21:31:59","modified_gmt":"2019-05-29T20:31:59","slug":"commonwealth-oyunlari","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/commonwealth-games\/","title":{"rendered":"On y\u0131l\u0131 a\u015fk\u0131n bir pazarlama d\u00f6nemi - \u0130ngiliz Milletler Toplulu\u011fu Oyunlar\u0131"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>B\u0131rak\u0131n <strong>oyunlar<\/strong> Ba\u015fla! As <strong>Glasgow<\/strong> 11 g\u00fcn s\u00fcrecek <strong>spor tari\u0307hi\u0307<\/strong>'ye bir g\u00f6z at\u0131yoruz. <strong>pazarlama ge\u00e7mi\u015fi;<\/strong>\u00a0ge\u00e7mi\u015fte ve g\u00fcn\u00fcm\u00fczde.<\/em><\/h3>\n<p><a href=\"https:\/\/thecgf.com\/\"><strong>\u0130ngiliz Milletler Toplulu\u011fu Oyunlar\u0131<\/strong><\/a>bir tanesi <strong>d\u00fcnyanin en i\u0307koni\u0307k spor etki\u0307nli\u0307kleri\u0307<\/strong> her 4 y\u0131lda bir ger\u00e7ekle\u015fecek olan <strong>Glasgow'a;<\/strong>\u00a0ama nas\u0131l oldu da <strong>pazarlama<\/strong> \u015fimdiye kadar di\u011fer uluslarla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda <strong>oyunlara ev sahi\u0307pli\u0307\u011fi\u0307<\/strong>\u00a0? Bir g\u00f6z atal\u0131m.<\/p>\n<p>MarketingWeek'te yer alan habere g\u00f6re, 2014 \u0130ngiliz Milletler Toplulu\u011fu Oyunlar\u0131'n\u0131n sponsorlar\u0131, 2010'da Delhi'de d\u00fczenlenen ve tart\u0131\u015fmas\u0131z bir pazarlama ba\u015far\u0131s\u0131zl\u0131\u011f\u0131 olan oyunlar\u0131n ard\u0131ndan, yakla\u015fan etkinlikler i\u00e7in bahislerini art\u0131rmaya haz\u0131rlan\u0131yor.<\/p>\n<p>Glasgow, Brezilya'daki D\u00fcnya Kupas\u0131'n\u0131n sona ermesinin ard\u0131ndan spora olan tutkuyu yeniden canland\u0131rmaya \u00e7al\u0131\u015f\u0131yor. Adidas gibi pazarlama alan\u0131nda d\u00fcnya liderleri, turnuva s\u0131ras\u0131nda verdikleri spor reklamlar\u0131n\u0131n ard\u0131ndan 1.6 milyar sterlinlik sat\u0131\u015f hedefine ula\u015ft\u0131lar.<\/p>\n<p>Bu durum Glasgow'a giden yolda bir doruk noktas\u0131 m\u0131 yarat\u0131yor? Ne kadar heyecanl\u0131 <em>o<\/em> d\u00fcnya bunun i\u00e7in mi? Bir\u00e7ok medya platformunda yer alan haberlere g\u00f6re, \u0130sko\u00e7ya'daki co\u015fku, flash mob'lar, yerel i\u015fletmelerin ruha girmesi ve BBC'nin The One Show'unda yer alan bir\u00e7ok program\u0131n ard\u0131ndan y\u00fckseli\u015fe ge\u00e7ti.<\/p>\n<h2>\u0130ngiliz Milletler Toplulu\u011fu Oyunlar\u0131: Glasgow 2014<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21195\" style=\"text-align: center; background-color: transparent;\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/glasgow-commonwealth-games-2014-poster.jpg\" alt=\"2014 Glasgow \u0130ngiliz Milletler Toplulu\u011fu Oyunlar\u0131 logosu ve pazarlama afi\u015finin g\u00f6r\u00fcnt\u00fcs\u00fc beyaz bir arka plana ve yar\u0131\u015fmas\u0131 muhtemel \u00fcnl\u00fc atletlerin pikselli foto\u011fraflar\u0131na sahip. \" width=\"600\" height=\"250\" \/><\/p>\n<figure id=\"attachment_21197\" aria-describedby=\"caption-attachment-21197\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21197\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Advert.jpg\" alt=\"Glasgow 2014 \u0130ngiliz Milletler Toplulu\u011fu Oyunlar\u0131 i\u00e7in haz\u0131rlanan billboard&#039;da Jessica Ennis ve Nicola Adams arenan\u0131n d\u0131\u015f cephesindeki y\u00fczler olarak yer al\u0131yor.\" width=\"600\" height=\"308\" \/><figcaption id=\"caption-attachment-21197\" class=\"wp-caption-text\">\u0130ngiliz Milletler Toplulu\u011fu Oyunlar\u0131 Glasgow 2014 Resmi Reklam Panosu<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/itMWcgwRSgA\" width=\"600\" height=\"390\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>\u0130ngiliz Milletler Toplulu\u011fu Oyunlar\u0131: Delhi 2010<\/h2>\n<figure id=\"attachment_21199\" aria-describedby=\"caption-attachment-21199\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21199\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Delhi-2010-Logo.jpg\" alt=\"Delhi 2010 \u0130ngiliz Milletler Toplulu\u011fu Oyunlar\u0131 logosu beyaz zemin \u00fczerinde \u00e7ok renkli insanlardan olu\u015fan bir spiral\" width=\"600\" height=\"848\" \/><figcaption id=\"caption-attachment-21199\" class=\"wp-caption-text\">\u0130ngiliz Milletler Toplulu\u011fu Oyunlar\u0131: Delhi 2010 Resmi Logosu<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/irL7QhrpF8s?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<figure id=\"attachment_21205\" aria-describedby=\"caption-attachment-21205\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21205 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Delhi-2010-Billboard.jpg\" alt=\"Koyu mavi arka plana sahip Delhi 2010 resmi reklam panosunda bir yay boyunca ilerleyen bir bisiklet\u00e7i ekibi g\u00f6r\u00fcl\u00fcyor\" width=\"600\" height=\"465\" \/><figcaption id=\"caption-attachment-21205\" class=\"wp-caption-text\">\u0130ngiliz Milletler Toplulu\u011fu Oyunlar\u0131 Delhi 2010 Resmi Reklam Panosu<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/BYWDlO6VmBI?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>\u0130ngiliz Milletler Toplulu\u011fu Oyunlar\u0131: Melbourne 2006<\/h2>\n<figure id=\"attachment_21208\" aria-describedby=\"caption-attachment-21208\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21208\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Melbourne-2006-Logo.jpg\" alt=\"Melbourne 2006 \u0130ngiliz Milletler Toplulu\u011fu Oyunlar\u0131&#039;n\u0131n resmi logosunda a\u00e7\u0131k mavi bir arka plan ve sporun ortas\u0131nda iki keskin fig\u00fcr bulunmaktad\u0131r\" width=\"600\" height=\"876\" \/><figcaption id=\"caption-attachment-21208\" class=\"wp-caption-text\">\u0130ngiliz Milletler Toplulu\u011fu Oyunlar\u0131 Melbourne 2006 Resmi Logosu<\/figcaption><\/figure>\n<figure id=\"attachment_21215\" aria-describedby=\"caption-attachment-21215\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21215\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Melbourne-2006-Postcard.jpg\" alt=\"Melbourne&#039;deki \u0130ngiliz Milletler Toplulu\u011fu Oyunlar\u0131 i\u00e7in haz\u0131rlanan renkli kartpostal, \u015fehri gece su seviyesinden g\u00f6steriyor\" width=\"600\" height=\"398\" \/><figcaption id=\"caption-attachment-21215\" class=\"wp-caption-text\">\u0130ngiliz Milletler Toplulu\u011fu Oyunlar\u0131 2006 Melbourne Kartpostal\u0131<\/figcaption><\/figure>\n<h2>\u0130ngiliz Milletler Toplulu\u011fu Oyunlar\u0131: Manchester 2002<\/h2>\n<figure id=\"attachment_21233\" aria-describedby=\"caption-attachment-21233\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21233\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-2002-Manchester.jpg\" alt=\"2002&#039;de Manchester&#039;da d\u00fczenlenen \u0130ngiliz Milletler Toplulu\u011fu Oyunlar\u0131n\u0131n logosunda, ellerini yukar\u0131 kald\u0131rm\u0131\u015f 3 farkl\u0131 renkte fig\u00fcrden olu\u015fan bir sembol bulunmaktad\u0131r\" width=\"600\" height=\"651\" \/><figcaption id=\"caption-attachment-21233\" class=\"wp-caption-text\">Commonwealth Games 2002 Manchester Resmi Logosu<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/CGG1INuQUZE?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>\u0130ngiliz Milletler Toplulu\u011fu Oyunlar\u0131: Kuala Lumpur 1998<\/h2>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/wXuaos2Acvc?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":21197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-21191","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Over A Decade Of Marketing - The Commonwealth Games | Solopress<\/title>\n<meta name=\"description\" content=\"Let the games begin! 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