{"id":22397,"date":"2014-08-06T11:34:43","date_gmt":"2014-08-06T10:34:43","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=22397"},"modified":"2020-12-10T14:23:44","modified_gmt":"2020-12-10T14:23:44","slug":"helvetica-hakkinda-bilmediginiz-5-sey","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/copywriting-typography\/5-things-you-might-not-know-about-helvetica\/","title":{"rendered":"Helvetica hakk\u0131nda bilmedi\u011finiz 5 \u015fey"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Tipografi ve farkl\u0131 yaz\u0131 karakterleri hakk\u0131ndaki yeni k\u0131sa film serimizin ilk b\u00f6l\u00fcm\u00fcnde Solopress, her yerde bulunan Helvetica yaz\u0131 tipini kutluyor...<\/em><\/h3>\n<p>Yaz\u0131 karakterleri, ger\u00e7ek anlamda de\u011fil ama okul \u00f6devinizi yazmaktan bir sava\u015f bildirgesine kadar her \u015feyin bir par\u00e7as\u0131 olarak d\u00fcnyay\u0131 y\u00f6netiyor. Solopress olarak, d\u00fcnyan\u0131n gelmi\u015f ge\u00e7mi\u015f en \u00f6nemli icatlar\u0131ndan birini, farkl\u0131 yaz\u0131 tipleri hakk\u0131nda bir dizi k\u0131sa filmle kutluyoruz.<\/p>\n<p>Bu videoda Helvetica Hakk\u0131nda Bilmedi\u011finiz 5 \u015eey anlat\u0131lmaktad\u0131r:<strong><br \/>\n<\/strong><\/p>\n<div class=\"youtube-embed\" data-video_id=\"315C6s5zrCo\"><iframe loading=\"lazy\" title=\"Helvetica Yaz\u0131 Tipi - Bilmedi\u011finiz 5 \u015eey | Solopress Taraf\u0131ndan Sunuldu\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/315C6s5zrCo?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><strong>Helvetica<\/strong> \u0130svi\u00e7re'deki Haas Type Foundry'de Max Meidinger ve Eduard Hoffman taraf\u0131ndan 1957'de icat edildikten sonra muhtemelen bug\u00fcn d\u00fcnyadaki en pop\u00fcler yaz\u0131 karakteridir.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22401 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/Hass-Type-Foundry.jpg\" alt=\"Hass Tip D\u00f6k\u00fcmhanesi\" width=\"650\" height=\"350\" \/><\/p>\n<p>Ba\u015flang\u0131\u00e7ta Neue Haas Grotesk olarak adland\u0131r\u0131lan font, k\u0131sa s\u00fcre sonra anavatan\u0131n\u0131n Latince ad\u0131ndan esinlenilerek Helvetica olarak de\u011fi\u015ftirilmi\u015ftir. \u0130svi\u00e7re bu yaz\u0131 tipini kendi alametifarikas\u0131 olarak kullanmaktad\u0131r - \u00f6rne\u011fin, t\u00fcm devlet belgeleri Helvetica ile bas\u0131lmaktad\u0131r.<\/p>\n<p>K\u0131sa s\u00fcrede d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki \u015firketler taraf\u0131ndan kelime markalar\u0131 ve logolar olu\u015fturmak \u00fczere benimsendi. Bug\u00fcn 3M, BMW, Lufthansa, Jeep ve American Apparel dahil olmak \u00fczere d\u00fcnya \u00e7ap\u0131nda 40'tan fazla i\u015fletme logolar\u0131n\u0131n bir par\u00e7as\u0131 olarak kullan\u0131yor. Asl\u0131nda, American Apparel bu yaz\u0131 karakterinin en \u00f6nemli kullan\u0131c\u0131lar\u0131ndan biri. Genellikle temiz ve sade harfleri tart\u0131\u015fmal\u0131 imgelerin \u00fczerine yerle\u015ftiriyorlar (a\u015fa\u011f\u0131daki reklamda g\u00f6r\u00fcld\u00fc\u011f\u00fc gibi).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22400 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/American-Apparel-Ad.jpg\" alt=\"American Apparel Reklam\u0131\" width=\"650\" height=\"350\" \/><\/p>\n<p>Yaz\u0131 tipinin en ikonik kullan\u0131m\u0131 1980 y\u0131l\u0131nda MTA'n\u0131n (Metropolitan Transit Authority) New York Metrosu'nun o zamanlar farkl\u0131 yaz\u0131 karakterleri ve stillerden olu\u015fan yorgun ve kafa kar\u0131\u015ft\u0131r\u0131c\u0131 tabelalar\u0131n\u0131 de\u011fi\u015ftirmek istemesiyle ortaya \u00e7\u0131kt\u0131. 1989 y\u0131l\u0131nda tamamlanan New York Metrosu'ndaki t\u00fcm tabelalar art\u0131k siyah zemin \u00fczerine beyaz harflerin ikonik kullan\u0131m\u0131 ve farkl\u0131 hatlar\u0131 g\u00f6stermek i\u00e7in kullan\u0131lan basit renkli dairelerle uyumludur.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22404 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/New-York-Subway-Sign.jpg\" alt=\"New York Metro Tabelas\u0131\" width=\"650\" height=\"350\" \/><\/p>\n<p>T\u00fcm \u00fcnl\u00fc tarihi fig\u00fcrler gibi Helvetica da 2007 y\u0131l\u0131nda Gary Hustwitt'in y\u00f6netti\u011fi yaz\u0131 karakterinin tarihiyle ilgili belgesel filmle Hollywood'da kendine yer buldu. Helvetica'n\u0131n 50. y\u0131ld\u00f6n\u00fcm\u00fcne denk gelen film, yaz\u0131 karakterinin art\u0131lar\u0131n\u0131 ve eksilerini tasar\u0131mc\u0131lar\u0131n bak\u0131\u015f a\u00e7\u0131s\u0131ndan ele al\u0131yordu. Her ne kadar sinemalarda gi\u015fe rekorlar\u0131 k\u0131ran bir film olmasa da, 2007'de South by Southwest Festivali'nde g\u00f6sterildikten sonra b\u00fcy\u00fck be\u011feni toplad\u0131.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22402 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/Helvetica-Film.jpg\" alt=\"Helvetica Film\" width=\"650\" height=\"350\" \/><\/p>\n<p>Ancak \u015f\u00f6hret beraberinde nefreti de getirir, bu nedenle baz\u0131 tasar\u0131mc\u0131lar Helvetica'y\u0131 sevmez. Genellikle i\u015fletim sistemleri ve temel \u00fcretkenlik ve tasar\u0131m yaz\u0131l\u0131mlar\u0131yla birlikte paketlendi\u011finden, tasar\u0131mc\u0131lar \"fazla ana ak\u0131m\" oldu\u011funu iddia ediyor ve protesto amac\u0131yla \u00f6zel yaz\u0131 karakterleri kullanmay\u0131 tercih ediyor.<\/p>\n<p>\u0130ster sevin ister nefret edin, Helvetica kal\u0131c\u0131d\u0131r ve tasar\u0131m g\u00fcc\u00fc her ge\u00e7en g\u00fcn daha da artmaktad\u0131r.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22403 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/Helvetica.jpg\" alt=\"Helvetica\" width=\"650\" height=\"350\" \/><\/p>\n<p>En sevdi\u011finiz yaz\u0131 karakteri hangisi? Ya da kesinlikle nefret etti\u011finiz bir yaz\u0131 karakteri var m\u0131? Yorumlarda bize bir mesaj g\u00f6nderin!<\/p>\n<p><em>Bu k\u0131sa stop-motion animasyon 750'den fazla foto\u011fraftan yap\u0131lm\u0131\u015ft\u0131r ve \u00f6ne \u00e7\u0131kan m\u00fcziktir: Crazy Glue (Instrumental Version) by Josh Woodward -\u00a0<a title=\"www.joshwoodward.com\" href=\"https:\/\/www.joshwoodward.com\/?album_id=18\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.joshwoodward.com<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":22402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[549],"tags":[],"class_list":{"0":"post-22397","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-copywriting-typography"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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