{"id":23108,"date":"2014-08-15T13:39:19","date_gmt":"2014-08-15T12:39:19","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=23108"},"modified":"2021-10-06T15:28:44","modified_gmt":"2021-10-06T14:28:44","slug":"politik-olarak-yanlis-kampanyalar","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/politically-incorrect-campaigns\/","title":{"rendered":"Politik a\u00e7\u0131dan yanl\u0131\u015f bir dizi pazarlama kampanyas\u0131"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><i>A\u015fa\u011f\u0131daki pazarlama kampanyalar\u0131 \u015fok etmek, ilham vermek ve sosyal olarak kabul edilebilir bir onay almak i\u00e7in tasarlanm\u0131\u015ft\u0131r. Sorun \u015fu ki, hepsi de politik a\u00e7\u0131dan olduk\u00e7a yanl\u0131\u015f.<\/i><\/h3>\n<h2><strong>1. Asgari \u00dccretli Barbie<\/strong><\/h2>\n<p>Bunun ba\u015flang\u0131\u00e7ta gen\u00e7 k\u0131zlar\u0131 Barbie'den daha iyi olmaya te\u015fvik etmek i\u00e7in oldu\u011funu varsay\u0131yorum - bunun ger\u00e7ekten yapabilece\u011fi \u015fey, t\u00fcm d\u00fcnyada hayalleri y\u0131kmakt\u0131r. Bir g\u00f6nderi \u00fczerine yap\u0131lan yorumlar <a title=\"Asgari \u00dccretli Barbie | \u00c7ok Zaman Kaybediyorum\" href=\"https:\/\/iwastesomuchtime.com\/41256\" target=\"_blank\" rel=\"noopener noreferrer\">\u00c7ok Zaman Kaybediyorum<\/a> olduk\u00e7a geni\u015f bir tart\u0131\u015fmaya yay\u0131ld\u0131:<\/p>\n<p><em>\"Bubbles: Dostum, asl\u0131nda k\u00fc\u00e7\u00fckken McDonalds Barbie'm vard\u0131! Barbie'yi k\u00fc\u00e7\u00fcmseme, o harika bir kad\u0131n... asgari \u00fccretli bir i\u015f\u00e7iden astronota kadar her \u015fey olabilir.\"<\/em><\/p>\n<p><em>\"HKP2KSK: \u00dcz\u00fcc\u00fc olan \u015fu ki, diploma sahibi olsalar bile, g\u00fcn\u00fcm\u00fcz ekonomisi nedeniyle bu durum insanlar\u0131n ba\u015f\u0131na gelmeye devam ediyor.\"<\/em><\/p>\n<p><em>\"trinitybird: Bu g\u00fcnlerde McDonalds'ta \u00e7al\u0131\u015fmak hi\u00e7 yoktan iyidir. En az\u0131ndan bir \u015feyler yapmaya \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 g\u00f6sterir.\"<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23111\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/minimum-wage-barbie-597x1024.jpg\" alt=\"Asgari \u00dccretli Barbie&#039;nin orijinal kutusunda McDonald&#039;s \u00fcniformas\u0131 ve \u00f6nl\u00fc\u011f\u00fc giymi\u015f, McDonalds aksesuarlar\u0131yla \u00e7evrili g\u00f6r\u00fcnt\u00fcs\u00fc\" width=\"600\" height=\"1029\" \/><\/p>\n<h2><strong>2. Selofan<\/strong><\/h2>\n<p>Bir dizi selofan reklam\u0131 70 y\u0131l \u00f6nce, selofana sar\u0131lm\u0131\u015f bebeklerin olduk\u00e7a tart\u0131\u015fmal\u0131 g\u00f6r\u00fcnt\u00fcleriyle yay\u0131nland\u0131. Di\u011fer afi\u015fler nas\u0131l \u00f6v\u00fcn\u00fcyordu <em>'zarif kad\u0131nlar \"Selofan\" i\u00e7inde mahrem giysileri tercih ediyor'<\/em> ve o selofan <em>'sigara i\u00e7me zevkini g\u00fcvence alt\u0131na al\u0131r'<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23116\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/cellophane-advert.jpg\" alt=\"\u0130ki bebek selofana sar\u0131lm\u0131\u015f bir hediye gibi duruyor ve \u00fczerinde &#039;iyi \u015feyler selofanda iki kat daha iyidir&#039; yaz\u0131s\u0131 var\" width=\"600\" height=\"809\" \/><\/p>\n<h2><strong>3. Lysol<\/strong><\/h2>\n<p>Cidden nutkum tutuldu. Kad\u0131ns\u0131 hijyeninizden '\u015f\u00fcphe etmek' tam olarak ne anlama geliyor?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23121\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/politically-incorrect-advert.jpg\" alt=\"Lysol&#039;un pazarlama kampanyas\u0131 kad\u0131nlara kad\u0131ns\u0131 hijyenlerini korumalar\u0131 i\u00e7in reklam yap\u0131yor\" width=\"600\" height=\"1209\" \/><\/p>\n<h2><strong>4. Magnet'in Evrensel G\u0131da Do\u011fray\u0131c\u0131s\u0131<\/strong><\/h2>\n<p>D\u00fcnyan\u0131n her yerinde vejetaryenlerin k\u0131vrand\u0131\u011f\u0131n\u0131 hissedebiliyorum. Ger\u00e7ek bir domuz do\u011fran\u0131yor, birka\u00e7 kuzu da onu takip ediyor. Bu do\u011fray\u0131c\u0131 ger\u00e7ekten g\u00fc\u00e7l\u00fc m\u00fc?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23125\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/magnet-food-chopper-advert.jpg\" alt=\"MAGNET&#039;in Evrensel G\u0131da Do\u011fray\u0131c\u0131s\u0131n\u0131n afi\u015finde, bir grup hayvan ve sebzenin g\u0131da do\u011fray\u0131c\u0131s\u0131na do\u011fru d\u00f6nd\u00fc\u011f\u00fc ve bir domuzun do\u011fray\u0131c\u0131ya kafadan girdi\u011fi g\u00f6r\u00fcl\u00fcyor.\" width=\"600\" height=\"805\" \/><\/p>\n<h2><strong>5. Colt<\/strong><\/h2>\n<p>Bu t\u00fcnelin ucunda bir \u0131\u015f\u0131k g\u00f6remiyorum. <a href=\"https:\/\/www.solopress.com\/blog\/tr\/noel\/\">Noel<\/a>? Endi\u015felenmeyin, Colt'a g\u00f6re kendinizi kendi tabancan\u0131zla \u00f6d\u00fcllendirebilirsiniz.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23129\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/colt-politically-incorrect-advert.jpg\" alt=\"Colt&#039;un reklam\u0131nda bir tabancan\u0131n yan\u0131nda &quot;kendinize bir Noel hediyesi vermenin zaman\u0131 gelmedi mi?&quot; yaz\u0131l\u0131 bir etiket g\u00f6r\u00fcl\u00fcyor. \" width=\"600\" height=\"855\" \/><\/p>\n<h2><strong>6. Tawny Liman\u0131<\/strong><\/h2>\n<p>Tawny Port'un kalpleri do\u011fru yerdeydi ama kafalar\u0131 ba\u015fka yerdeydi. Bir ba\u011f\u0131ml\u0131l\u0131\u011f\u0131 ba\u015fka bir ba\u011f\u0131ml\u0131l\u0131kla tedavi etmek kimseye yard\u0131mc\u0131 olmaz!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23146\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/tawny-cocaine-bottle-ad.jpg\" alt=\"Alkoliklere y\u00f6nelik afi\u015fte i\u00e7kinin yerini &#039;tedavi&#039; olarak uyu\u015fturucu al\u0131yor\" width=\"600\" height=\"839\" \/><\/p>\n<h2><strong>7. Motorola<\/strong><\/h2>\n<p>Muhtemelen paketteki en az sald\u0131rgan pazarlama kampanyalar\u0131ndan biri, ancak modern zamanlarda Motorola'n\u0131n bu takti\u011fi bir daha TV satmak i\u00e7in kullanmas\u0131 pek olas\u0131 de\u011fil. G\u00f6rmek g\u00fczel <em>'\u015fimdi \u00f6dev, sonra televizyon'<\/em> takti\u011fi hala i\u015fe yar\u0131yor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23156\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/campaign-motorola.jpg\" alt=\"Motorola Televizyonu&#039;nun reklam\u0131n\u0131 yapan eski poster, TV&#039;nin \u00e7ocuklar\u0131n\u0131z i\u00e7in harika bir \u00f6\u011frenme kayna\u011f\u0131 oldu\u011funu \u00f6ne s\u00fcr\u00fcyor\" width=\"600\" height=\"832\" \/><\/p>\n<h2><strong>8. Domuz Ya\u011f\u0131<\/strong><\/h2>\n<p>K\u00fc\u00e7\u00fck pamuklu \u00e7oraplar\u0131n\u0131 kutsa - gen\u00e7 ve a\u015f\u0131klar. Ama bekleyin - 20 y\u0131l sonra b\u00fcy\u00fck miktarlarda domuz ya\u011f\u0131 yemenin sizi \u00f6ld\u00fcrebilece\u011fini a\u00e7\u0131klad\u0131klar\u0131nda kalp krizi ge\u00e7irmek \u00fczereler. Yine de, <em>Yani<\/em> \u015eirin.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23159\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/lard-politically-incorrect-ad.jpg\" alt=\"Domuz ya\u011f\u0131 reklam\u0131 yapan vintage posterde, iki bardak tutan bir \u00e7iftle birlikte &quot;gen\u00e7ler, a\u015f\u0131klar, domuz ya\u011f\u0131 yiyorlar&quot; yaz\u0131yor\" width=\"600\" height=\"451\" \/><\/p>\n<h2><strong>9. Danimarka Frizbi Sporlar\u0131 Birli\u011fi<\/strong><\/h2>\n<p>Mesaj do\u011fru olsa da; frizbi i\u015fin i\u00e7ine girdi\u011finde hayat daha e\u011flenceli g\u00f6r\u00fcn\u00fcyor, Danimarka Frizbi Sporlar\u0131 Birli\u011fi'nin reklam\u0131ndaki bariz siyasi yanl\u0131\u015fl\u0131\u011f\u0131 g\u00f6rmezden gelemiyorum.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23162\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/frisbee-advert.png\" alt=\"Politik olarak yanl\u0131\u015f olan reklamda Hitler&#039;in eliyle i\u015faret yapt\u0131\u011f\u0131 ve bir frizbinin u\u00e7tu\u011fu bir foto\u011fraf g\u00f6steriliyor\" width=\"600\" height=\"854\" \/><\/p>\n<h2><strong>10. Grove Tonik<\/strong><\/h2>\n<p>Bir bebe\u011fin kafas\u0131n\u0131n domuzlar\u0131n \u00fczerine yap\u0131\u015ft\u0131r\u0131lmas\u0131n\u0131n ne anlama geldi\u011fini bilen varsa l\u00fctfen bana s\u00f6ylesin.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23165\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/grove-socially-unacceptable-ad.jpg\" alt=\"1800&#039;lerde ge\u00e7en afi\u015fte bir domuzun v\u00fccuduna yerle\u015ftirilmi\u015f bir \u00e7ocuk y\u00fcz\u00fc ve &#039;\u00e7ocuklar\u0131 ve yeti\u015fkinleri domuzlar kadar \u015fi\u015fmanlat\u0131r&#039; yaz\u0131s\u0131 yer al\u0131yor - Grove&#039;s tonik reklam\u0131\" width=\"600\" height=\"866\" \/><\/p>\n<h2><strong>11. Pankreas Kanseri Eylemi<\/strong><\/h2>\n<p>\u015eok de\u011feri katmay\u0131 ama\u00e7layan Pankreas Kanseri Eylemi'nin posteri 2014 y\u0131l\u0131nda tart\u0131\u015fmalara yol a\u00e7m\u0131\u015ft\u0131. <em>\"Ke\u015fke meme kanseri olsayd\u0131m\"<\/em> kampanya. Reklam, meme kanseri olman\u0131n pankreas kanseri olmaktan daha iyi oldu\u011funun varsay\u0131lmas\u0131yla ilgili \u015fikayetlerin ak\u0131n\u0131na u\u011frad\u0131.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23167\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/controversial-cancer-ad.png\" alt=\"2014 yilinin tarti\u015fmali reklami &#039;ke\u015fke meme kanseri\u0307 olsaydim&#039; di\u0307yor\" width=\"600\" height=\"347\" \/><\/p>\n<h2><strong>12. S\u00fct \u00dcr\u00fcnleri<\/strong><\/h2>\n<p>Beyaz \u00e7ikolata reklamlar\u0131 i\u00e7in beyaz bir kad\u0131n 'diva' kullanmalar\u0131 gibi, s\u00fcper model Naomi Campbell'\u0131 hedef alan bu pazarlama kampanyas\u0131n\u0131n ard\u0131ndan tart\u0131\u015fmalar\u0131n nas\u0131l geli\u015fti\u011fini g\u00f6rebilirsiniz.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23179\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/dairy-milk-controversial-poster.jpg\" alt=\"Dairy Milk&#039;in bliss bar\u0131n\u0131 tan\u0131tan afi\u015f. Metinde &quot;Naomi&#039;yi ge\u00e7in, \u015fehirde yeni bir diva var&quot; yaz\u0131yor.\" width=\"600\" height=\"754\" \/><\/p>\n<h2><strong>13. Ford<\/strong><\/h2>\n<p>Bu reklam Hindistan pazar\u0131na y\u00f6nelikti ve k\u0131sa s\u00fcrede geni\u015f \u00e7apl\u0131 tart\u0131\u015fmalara yol a\u00e7t\u0131. Di\u011fer g\u00f6r\u00fcnt\u00fclerde 3 kad\u0131n bagaja t\u0131k\u0131lm\u0131\u015f ve domuz ba\u011f\u0131 ile ba\u011flanm\u0131\u015ft\u0131 - ki Ford daha sonra cinsel ayr\u0131mc\u0131l\u0131kla su\u00e7land\u0131. Bu durum Ford'un kampanyay\u0131 tamamen geri \u00e7ekmesine ve asla bas\u0131lmamas\u0131 gerekti\u011fini kabul etmesine neden oldu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23184\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/formula-1-ford-advert.jpg\" alt=\"Jenson Button ve Lewis Hamilton&#039;\u0131n bagajda ba\u011fl\u0131 oldu\u011fu Ford Figo&#039;nun bagaj\u0131n\u0131n grafik sanat\u0131\" width=\"600\" height=\"442\" \/><\/p>\n<h2><strong>14. Pepsi<\/strong><\/h2>\n<p>Bu Pepsi Max reklam\u0131ndaki voodoo bebe\u011finin asl\u0131nda Cristiano Ronaldo olmas\u0131 gerekiyordu. Reklam televizyonda yay\u0131nland\u0131\u011f\u0131nda Real Madrid taraftarlar\u0131 i\u00e7ece\u011fi boykot etmekle tehdit ederek tepki g\u00f6sterdi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23187\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/Heres-controversial-ads-soft-drink-giant.jpg\" alt=\"Tart\u0131\u015fmal\u0131 Pepsi reklam\u0131ndan al\u0131nan foto\u011frafta Cristiano Ronaldo&#039;ya benzetilmi\u015f bir vudu bebe\u011fi tren raylar\u0131nda yatarken g\u00f6r\u00fcl\u00fcyor\" width=\"600\" height=\"600\" \/><\/p>\n<h2><strong>15. Nike<\/strong><\/h2>\n<p>Reklam, merhum k\u0131z arkada\u015f\u0131 Reeva Steenkamp'\u0131n cinayet davas\u0131ndan \u00f6nce yay\u0131nlanm\u0131\u015ft\u0131. Bunun \u00fczerine Nike reklam\u0131 t\u00fcm resmi kaynaklardan kald\u0131rd\u0131. Afi\u015fte yer alan metin nedeniyle reklam art\u0131k uygun g\u00f6r\u00fclm\u00fcyordu, <em>\"Ben haznedeki mermiyim\"<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23191\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/oscar-nike-advert.jpg\" alt=\"Oscar Pistorius&#039;un cinayet davas\u0131n\u0131n ard\u0131ndan Nike taraf\u0131ndan \u00e7ekilen afi\u015f. Nike reklam\u0131nda &#039;Ben haznedeki mermiyim&#039; yaz\u0131yordu\" width=\"600\" height=\"338\" \/><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":23191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-23108","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Series Of Politically Incorrect Marketing Campaigns | Solopress<\/title>\n<meta name=\"description\" content=\"Check out these politically incorrect marketing campaigns from the past from minimum wage Barbie to a bound and gagged Lewis Hamilton!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/politik-olarak-yanlis-kampanyalar\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Series Of Politically Incorrect Marketing Campaigns | Solopress\" \/>\n<meta property=\"og:description\" content=\"Check out these politically incorrect marketing campaigns from the past from minimum wage Barbie to a bound and gagged Lewis Hamilton!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/politik-olarak-yanlis-kampanyalar\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-15T12:39:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-06T14:28:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/oscar-nike-advert.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/politically-incorrect-campaigns\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/politically-incorrect-campaigns\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"A series of politically incorrect marketing campaigns\",\"datePublished\":\"2014-08-15T12:39:19+00:00\",\"dateModified\":\"2021-10-06T14:28:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/politically-incorrect-campaigns\/\"},\"wordCount\":636,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/politically-incorrect-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/oscar-nike-advert.jpg\",\"articleSection\":[\"Business &amp; 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