{"id":24268,"date":"2014-09-11T12:01:33","date_gmt":"2014-09-11T11:01:33","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=24268"},"modified":"2019-05-12T20:20:51","modified_gmt":"2019-05-12T19:20:51","slug":"paten-derbi%cc%87si%cc%87-pazarlamasi","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/roller-derby-marketing\/","title":{"rendered":"Paten Derbisi Pazarlamas\u0131: Tak\u0131m\u0131n\u0131z Hakk\u0131ndaki Haberleri Yaymak"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Paten derbisi tak\u0131m\u0131n\u0131z\u0131n bilinirli\u011fini art\u0131rmak m\u0131 istiyorsunuz? \u0130ster taraftar, ister patenci veya sponsor ar\u0131yor olun, fark edilmek i\u00e7in bu temel ad\u0131mlarla b\u00fcy\u00fck bir \"patlama\" yap\u0131n.<\/em><\/h3>\n<p>Paten derbisi pazarlamas\u0131n\u0131n karma\u015f\u0131k veya pahal\u0131 olmas\u0131 gerekmez - \u00e7o\u011fu tak\u0131m\u0131n daha k\u00fc\u00e7\u00fck b\u00fct\u00e7eli lig \u00fcyeleri taraf\u0131ndan y\u00f6netildi\u011fi ve \"g\u00fcnl\u00fck i\u015fleri\" olarak pazarlama deneyimine sahip olmayabilecekleri d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, bunu basit ve uygun fiyatl\u0131 tutmak \u00f6nemlidir. Bununla birlikte, k\u00fc\u00e7\u00fck bir b\u00fct\u00e7e olu\u015fturmak, istenen ilgiyi \u00e7ekmek i\u00e7in uzun bir yol kat edecektir.<\/p>\n<h2>Ekibinizin Ad\u0131... Ne?<\/h2>\n<p>Yeni bir tak\u0131m kuruyorsan\u0131z veya mevcut bir tak\u0131m\u0131 yeniden markala\u015ft\u0131r\u0131yorsan\u0131z, hemen g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gereken \u00f6nemli bir nokta tak\u0131m\u0131n ad\u0131d\u0131r. Lig isimlerinin basit olmas\u0131 gerekirken, tak\u0131m isimleri biraz daha yarat\u0131c\u0131 ve ilgin\u00e7 olabilir. E\u011fer bir isim bulmakta zorlan\u0131yorsan\u0131z, \u015fu isimlerden ilham alabilirsiniz:<\/p>\n<ul>\n<li>\u015eehriniz veya b\u00f6lgeniz - \u00f6zellikle bir takma ad\u0131 varsa veya belirli bir \u015feyle tan\u0131n\u0131yorsa.<\/li>\n<li>Korku filmleri ve m\u00fczik gruplar\u0131 gibi pop\u00fcler veya alternatif k\u00fclt\u00fcr.<\/li>\n<li>Kul\u00fcb\u00fcn\u00fcz\u00fcn tavr\u0131n\u0131 veya bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 tan\u0131mlayan kelime oyunlar\u0131, tekerlemeler ve kelime oyunlar\u0131.<\/li>\n<li>D\u00fcnyadaki di\u011fer tak\u0131mlar\u0131n kendilerine verdikleri isim.<\/li>\n<\/ul>\n<p>Ekibinizin konumuyla ba\u011flant\u0131l\u0131 isimler \u00f6zellikle iyi fikirlerdir, \u00e7\u00fcnk\u00fc hem pazarlama amac\u0131yla hem de yar\u0131\u015fmalara kat\u0131lma zaman\u0131 geldi\u011finde sizi kolayca tan\u0131mlayacakt\u0131r. \u0130sminizi dikkatlice d\u00fc\u015f\u00fcn\u00fcn - yeniden markala\u015fmak ve de\u011fi\u015ftirmek \u00f6nemli miktarda i\u015f ve masraf gerektirebilir.<\/p>\n<h2>Logonuzla Yarat\u0131c\u0131 Olun<\/h2>\n<p>Logo tasar\u0131m\u0131 kesinlikle biraz para yat\u0131rman\u0131z\u0131n ak\u0131ll\u0131ca olaca\u011f\u0131 bir aland\u0131r. \u00c7ok karma\u015f\u0131k hale getirme veya \u00e7ok fazla farkl\u0131 g\u00f6r\u00fcnt\u00fc ve kaynaktan yararlanma tuza\u011f\u0131ndan ka\u00e7\u0131n\u0131n. \u0130lgili grafik ve tasar\u0131ma sahip temiz bir logo \u00e7ok daha uzun s\u00fcre g\u00fczel g\u00f6r\u00fcnecektir. Logonuz ekibinizi temsil eden ve hemen tan\u0131nan bir imgedir, bu nedenle iyi bir logo yapman\u0131z faydal\u0131 olacakt\u0131r.<\/p>\n<figure id=\"attachment_24296\" aria-describedby=\"caption-attachment-24296\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-24296\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/09\/seaside-siren-roller-girls.jpg\" alt=\"Seaside Siren Roller Girls, Southend-on-Sea Essex&#039;te bir roller derby tak\u0131m\u0131d\u0131r\" width=\"600\" height=\"643\" \/><figcaption id=\"caption-attachment-24296\" class=\"wp-caption-text\">Logosu <a title=\"Seaside Siren Roller Girls, Southend on Sea Essex \u0130ngiltere&#039;de bir roller derby tak\u0131m\u0131d\u0131r\" href=\"http:\/\/www.seasidesirenrollergirls.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Seaside Siren Patenli K\u0131zlar<\/a>Southend-on-Sea, Essex'te bir paten derbisi tak\u0131m\u0131.<\/figcaption><\/figure>\n<h2>Bir \u0130nternet Varl\u0131\u011f\u0131 Geli\u015ftirin<\/h2>\n<p>\u0130yi bir web sitesi \u00e7ok \u00f6nemlidir ve paten derbisi pazarlama \u00e7abalar\u0131n\u0131z onsuz tamamlanmayacakt\u0131r. Sitenizin b\u00fcy\u00fck, ayr\u0131nt\u0131l\u0131 veya pahal\u0131 olmas\u0131 gerekmez - asl\u0131nda daha basit olmas\u0131 \u00e7o\u011fu zaman daha iyidir. Sitenizi \u015f\u0131k, d\u00fczenli ve gezinmesi kolay bir hale getirdi\u011finizde ziyaret\u00e7ileriniz web'de gezinme deneyimlerinden daha mutlu olacaklard\u0131r. Sitenizi olu\u015ftururken \u015funlar\u0131 eklemeyi unutmay\u0131n:<\/p>\n<ul>\n<li>Kul\u00fcb\u00fcn\u00fcz hakk\u0131nda temel bir tan\u0131t\u0131m.<\/li>\n<li>Yakla\u015fan fikst\u00fcr ve turnuvalar\u0131n bir listesi.<\/li>\n<li>Sponsorlar\u0131n\u0131zdan bahsedin.<\/li>\n<li>Potansiyel patenciler i\u00e7in deneme tarihleri de dahil olmak \u00fczere bilgiler.<\/li>\n<li>\u00d6zel veya ba\u011f\u0131\u015f toplama etkinli\u011fi ayr\u0131nt\u0131lar\u0131.<\/li>\n<li>Bir adres ve konum, bir Google haritas\u0131na ba\u011flant\u0131 ile daha da iyi hale getirilmi\u015ftir.<\/li>\n<li>G\u00fcncel ileti\u015fim bilgileri.<\/li>\n<\/ul>\n<p>Di\u011fer ziyaret\u00e7iler (taraftarlar, potansiyel patenciler ve sponsorlar) i\u00e7in alakas\u0131z oldu\u011fundan ve kafa kar\u0131\u015ft\u0131r\u0131c\u0131 veya itici olabilece\u011finden, ekip i\u00e7i haberleri web sitesi d\u0131\u015f\u0131nda veya \u00f6zel bir b\u00f6l\u00fcmde tutmak iyi bir uygulamad\u0131r. Ayn\u0131 web sitesinde yer almas\u0131n\u0131 istiyorsan\u0131z, yaln\u0131zca mevcut ekip \u00fcyelerine y\u00f6nelik ayr\u0131 bir sayfa veya blog kategorisi olu\u015fturmay\u0131 d\u00fc\u015f\u00fcnebilirsiniz; b\u00f6ylece bu bilgiler tek bir yerde d\u00fczg\u00fcn bir \u015fekilde saklanm\u0131\u015f olur. Ka\u00e7\u0131n\u0131lmas\u0131 gereken di\u011fer \u015feyler ise \u00e7ok fazla tuhaf yaz\u0131 tipi, hareketli grafikler ve dikkat da\u011f\u0131t\u0131c\u0131 a\u00e7\u0131l\u0131r pencerelerdir.<\/p>\n<p>Hayran kitlenizi olu\u015fturmak ve kul\u00fcb\u00fcn\u00fcze dikkat \u00e7ekmek i\u00e7in web siteniz ne kadar \u00f6nemliyse, sosyal yard\u0131m i\u00e7in bundan daha fazlas\u0131na ihtiyac\u0131n\u0131z olacak. Sosyal medya a\u00e7\u0131s\u0131ndan, Facebook ve Twitter'dan Instagram ve Pinterest'e kadar her \u015feye ba\u015fvurabilirsiniz. Fikst\u00fcr sonu\u00e7lar\u0131, sakatl\u0131k raporlar\u0131, foto\u011fraflar, ba\u011f\u0131\u015f toplama \u00e7abalar\u0131, yakla\u015fan se\u00e7meler ve daha fazlas\u0131 tercih etti\u011finiz sosyal platformlarda payla\u015f\u0131labilir.<\/p>\n<p>Online pazarlama kampanyan\u0131za ay\u0131racak \u00e7ok fazla zaman\u0131n\u0131z ve kayna\u011f\u0131n\u0131z yoksa, Facebook ve Twitter gibi temel sosyal sitelere ba\u011fl\u0131 kal\u0131n. Daha sonra, kendinizi m\u00fcmk\u00fcn hissettik\u00e7e bu sitelere y\u00f6nelin.<\/p>\n<figure id=\"attachment_24297\" aria-describedby=\"caption-attachment-24297\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-24297\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/09\/toronto-roller-derby.jpg\" alt=\"Toronto Kanada&#039;daki bu tak\u0131m gibi tak\u0131mlar i\u00e7in paten derbisi pazarlamas\u0131\" width=\"600\" height=\"346\" \/><figcaption id=\"caption-attachment-24297\" class=\"wp-caption-text\">Toronto, Kanada'da paten derbisi.<\/figcaption><\/figure>\n<h2>Bask\u0131 Malzemeleri<\/h2>\n<p>Az miktarda finansal yat\u0131r\u0131m gerektirecek bir ba\u015fka de\u011ferli alan; bask\u0131, sizin i\u00e7in <strong>paten derbi\u0307si\u0307 pazarlamasi<\/strong>. Yazd\u0131rmak i\u00e7in yaln\u0131zca \u00fc\u00e7 \u015fey se\u00e7ebiliyorsan\u0131z, bunlar\u0131 a\u015fa\u011f\u0131dakiler yap\u0131n:<\/p>\n<ul>\n<li><a title=\"Solopress&#039;ten ucuz kartvizitler\" href=\"https:\/\/www.solopress.com\/blog\/tr\/kartvi%cc%87zi%cc%87tler\/\">Kartvizitler<\/a> - Potansiyel sponsorlara da\u011f\u0131tmak i\u00e7in, onlara kim oldu\u011funuz, neyin pe\u015finde oldu\u011funuz ve size nas\u0131l ula\u015fabilecekleri hakk\u0131nda h\u0131zl\u0131 ve kolay bir referans sa\u011flar.<\/li>\n<li><a title=\"Solopress geni\u015f bir yelpazede uygun fiyatl\u0131 bro\u015f\u00fcrler basar\" href=\"https:\/\/www.solopress.com\/blog\/tr\/el-ilanlari-brosurler\/\">Bro\u015f\u00fcrler <\/a>- yakla\u015fan etkinliklerin, ba\u011f\u0131\u015f toplama gecelerinin ve patenci se\u00e7melerinin reklam\u0131n\u0131 yapmak i\u00e7in.<\/li>\n<li><a title=\"Paten derbisi pazarlaman\u0131z i\u00e7in Solopress&#039;ten l\u00fcks poster bask\u0131s\u0131\" href=\"https:\/\/www.solopress.com\/blog\/tr\/posterler\/\">Posterler<\/a> - Tan\u0131tman\u0131z gereken etkinlikler oldu\u011funda, \u015fehrin stratejik noktalar\u0131na yerle\u015ftirilen ve g\u00fc\u00e7l\u00fc g\u00f6rseller i\u00e7eren posterler, insanlara ne yapt\u0131\u011f\u0131n\u0131z\u0131 bildirmek i\u00e7in harika bir yoldur.<\/li>\n<\/ul>\n<h2>A\u011f Kurmaya Git<\/h2>\n<p>D\u0131\u015far\u0131 \u00e7\u0131k\u0131p yerel etkinliklerde insanlarla tan\u0131\u015f\u0131rsan\u0131z sosyal yard\u0131m\u0131n\u0131z daha ki\u015fisel bir dokunu\u015fa sahip olacakt\u0131r - ve bu, hepsi de ekibiniz i\u00e7in son derece faydal\u0131 olma potansiyeline sahip \u00e7ok \u00e7e\u015fitli \u015fekillerde yap\u0131labilir. E\u011fer arad\u0131\u011f\u0131n\u0131z sponsorlarsa, patenleri bir dakikal\u0131\u011f\u0131na bir kenara b\u0131rak\u0131n ve yerel i\u015f a\u011f\u0131 etkinliklerine gidin. Kat\u0131lmay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz en son \u015fey olabilir, ancak herkes kendini pazarlamak i\u00e7in oradad\u0131r - t\u0131pk\u0131 sizin gibi! Sporunuzun faydalar\u0131, ya\u015fad\u0131\u011f\u0131 b\u00fcy\u00fcme ve kat\u0131lan kad\u0131nlar i\u00e7in olumlu y\u00f6nleri hakk\u0131nda konu\u015fmaya haz\u0131r olun. Ekstra bir avantaj elde etmek i\u00e7in kartvizitlerinizi haz\u0131r bulundurun. Hatta yerel i\u015fletmelerin size neden ve nas\u0131l sponsor olmas\u0131 gerekti\u011fine odaklanan az say\u0131da bro\u015f\u00fcr bast\u0131rmak isteyebilirsiniz, b\u00f6ylece kurdu\u011funuz ba\u011flant\u0131lar\u0131 onlara b\u0131rakabilirsiniz.<\/p>\n<p>Yard\u0131m gezileri, \u015fenlikler ve fuarlar gibi di\u011fer yerel etkinlikler de g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc art\u0131rmak i\u00e7in b\u00fcy\u00fck bir potansiyele sahiptir. Sponsor aramak i\u00e7in uygun yerler olmasa da, buralarda hayranlar ve potansiyel patenciler bulabilir, halk\u0131 e\u011fitebilir ve sporunuz hakk\u0131ndaki mitleri ortadan kald\u0131rabilirsiniz.<\/p>\n<figure id=\"attachment_24348\" aria-describedby=\"caption-attachment-24348\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-24348\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/09\/croydon-roller-derby.jpg\" alt=\"Central City Roller Girls paten derbisi pazarlama hakemi\" width=\"600\" height=\"400\" \/><figcaption id=\"caption-attachment-24348\" class=\"wp-caption-text\">Central City Roller Girls hakemi.<\/figcaption><\/figure>\n<h2>Ba\u011f\u0131\u015f Toplama \u0130\u015fine E\u011flence Kat\u0131n<\/h2>\n<p>Ba\u011f\u0131\u015f toplaman\u0131n p\u00fcf noktas\u0131 \u015fudur: ne yapmay\u0131 se\u00e7erseniz se\u00e7in, bunu e\u011flenceli ve toplumunuzdaki \u00e7ok say\u0131da insan i\u00e7in eri\u015filebilir hale getirin. S\u00fcsl\u00fc k\u0131yafetlerle paten kaymay\u0131, \u00e7ekili\u015fler i\u00e7in \u00f6d\u00fcl ba\u011f\u0131\u015flar\u0131 aramay\u0131 ve taraftarlara bilet satmay\u0131 ya da bilet gelirlerinin tak\u0131m\u0131n\u0131za ba\u011f\u0131\u015fland\u0131\u011f\u0131 canl\u0131 m\u00fczik gecelerini deneyin. Ba\u011f\u0131\u015f toplamaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131zda, m\u00fcmk\u00fcn olan her yere duyurdu\u011funuzdan emin olun - yerel gazeteyle ileti\u015fime ge\u00e7in, Facebook'ta payla\u015f\u0131n, ba\u011flant\u0131lar\u0131n\u0131zdan yeniden tweet atmalar\u0131n\u0131 isteyin; \u00e7at\u0131lardan ba\u011f\u0131r\u0131n!<\/p>\n<p>Yan\u0131n\u0131zda g\u00f6t\u00fcrmeniz gereken iki nokta a\u015fa\u011f\u0131daki gibidir:<\/p>\n<ul>\n<li><strong>Sormaktan korkmay\u0131n<\/strong>. E\u011fer sormazsan\u0131z, alamazs\u0131n\u0131z. Bazen desteklerini sunmaya istekli olabilecek ki\u015filer \u00f6zellikle sorulmay\u0131 bekler. Di\u011ferleri ise bunu d\u00fc\u015f\u00fcnmemi\u015f olabilir, ancak bu fikir ortaya at\u0131ld\u0131\u011f\u0131nda katk\u0131da bulunmaktan mutluluk duyarlar.<\/li>\n<li><strong>Faydalar\u0131 belirtin<\/strong>. \u0130nsanlar\u0131 size neden sponsor olmalar\u0131 gerekti\u011fi konusunda ikna edin. Bundan ne elde edecekler? Bu onlar\u0131 nas\u0131l g\u00f6sterecek? Topluma ne \u015fekilde fayda sa\u011flayacak?<\/li>\n<\/ul>\n<p>Paten derbisi tak\u0131m\u0131n\u0131z\u0131 hangi y\u00f6ne g\u00f6t\u00fcr\u00fcrseniz g\u00f6t\u00fcr\u00fcn, \u00f6zg\u00fcn ve otantik olun. Destek\u00e7ileri kazanacak ve b\u00f6ylesine sad\u0131k bir takip\u00e7isi olan bir giri\u015fime dikkat \u00e7ekeceksiniz. Patenlerinizi giydi\u011finizde sertle\u015fmekten korkmad\u0131\u011f\u0131n\u0131z gibi, \u00e7\u0131kard\u0131ktan sonra da teredd\u00fct etmeyin. Biraz azim uzun bir yol kat etmenizi sa\u011flayabilir.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":24297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-24268","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Roller Derby Marketing - Solopress<\/title>\n<meta name=\"description\" content=\"Simple and effective like a shoulder check to your opponent! Roller derby marketing for your team can be easy and affordable with these tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/paten-derbi\u0307si\u0307-pazarlamasi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roller Derby Marketing - Solopress\" \/>\n<meta property=\"og:description\" content=\"Simple and effective like a shoulder check to your opponent! 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