{"id":2915,"date":"2019-03-27T20:00:24","date_gmt":"2019-03-27T20:00:24","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=2915"},"modified":"2022-09-16T16:01:44","modified_gmt":"2022-09-16T15:01:44","slug":"brosur-ve-el-ilanlarinizi-dagitmanin-en-iyi-yollari","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/the-best-ways-to-distribute-your-leaflets-and-flyers\/","title":{"rendered":"El \u0130lanlar\u0131 ve Bro\u015f\u00fcrler Nas\u0131l Da\u011f\u0131t\u0131l\u0131r"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><a href=\"https:\/\/www.solopress.com\/blog\/tr\/el-ilanlari-brosurler\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bro\u015f\u00fcrler<\/a> ve El \u0130lanlar\u0131 en iyi ve en uygun maliyetli reklam t\u00fcrlerinden biridir. Ancak bunlardan en fazla etkiyi elde etmek i\u00e7in sa\u011flam bir Bro\u015f\u00fcr da\u011f\u0131t\u0131m stratejisine ihtiyac\u0131n\u0131z vard\u0131r. Bu, etkili bir ileti\u015fim kurman\u0131za yard\u0131mc\u0131 olacakt\u0131r...<\/p>\n<ul>\n<li><strong>Nas\u0131l <\/strong>bro\u015f\u00fcrlerinizi da\u011f\u0131t\u0131yorsunuz<\/li>\n<li><strong>Nerede <\/strong>ve onlar\u0131 ne zaman s\u00f6nd\u00fcrece\u011fini<\/li>\n<li><strong>Kim<\/strong> mesaj\u0131n\u0131z\u0131 duyurman\u0131za yard\u0131mc\u0131 olacak<\/li>\n<\/ul>\n<p>Ad\u0131m ad\u0131m k\u0131lavuzumuzla Bro\u015f\u00fcrlerin nas\u0131l da\u011f\u0131t\u0131laca\u011f\u0131n\u0131 \u00f6\u011frenin.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Bro\u015f\u00fcr ve El \u0130lanlar\u0131m\u0131 nas\u0131l da\u011f\u0131tabilirim?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/01\/shutterstock_1203400762.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61058\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/01\/shutterstock_1203400762.jpg\" alt=\"Bro\u015f\u00fcr Tutan Ki\u015fi\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<p>\u00d6ncelikle, e\u011fer bu i\u015fi kendi b\u00fcnyenizde yapm\u0131yorsan\u0131z, bro\u015f\u00fcrlerinizi da\u011f\u0131tmak i\u00e7in do\u011fru \u015firketi se\u00e7meniz gerekir.<\/p>\n<p>\u015eununla ba\u015flay\u0131n <strong>Google'da 'Bro\u015f\u00fcr da\u011f\u0131t\u0131m\u0131' aramas\u0131<\/strong>El \u0130lanlar\u0131n\u0131z\u0131 veya Bro\u015f\u00fcrlerinizi da\u011f\u0131tmay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz yerin posta kod(lar)\u0131 ile birlikte. Araman\u0131z genellikle \u00fc\u00e7 ana da\u011f\u0131t\u0131m hizmeti sunan birka\u00e7 farkl\u0131 sa\u011flay\u0131c\u0131y\u0131 ortaya \u00e7\u0131karacakt\u0131r:<\/p>\n<h3><strong>Kap\u0131dan kap\u0131ya<\/strong><\/h3>\n<p>Bro\u015f\u00fcr ve El \u0130lanlar\u0131n\u0131 m\u00fc\u015fterilerinizin eline ula\u015ft\u0131rman\u0131n klasik yolu, kap\u0131ya b\u0131rakma yoluyla posta kutular\u0131ndan ge\u00e7mektir.<\/p>\n<p>Hane sakinlerinin yakla\u015f\u0131k 60,5%'si kap\u0131lar\u0131na b\u0131rak\u0131lan bir Bro\u015f\u00fcr\u00fc okuyacakt\u0131r - <a href=\"https:\/\/dma.org.uk\/article\/2018-direct-mail-facts-figures\" target=\"_blank\" rel=\"noopener noreferrer\">Do\u011frudan Pazarlama Derne\u011fi<\/a>.<\/p>\n<p>Kap\u0131dan kap\u0131ya uygulamada dikkat edilmesi gerekenler <a href=\"https:\/\/www.solopress.com\/blog\/tr\/door-to-door-leaflet-distribution\/\">Bro\u015f\u00fcr da\u011f\u0131t\u0131m\u0131<\/a>:<\/p>\n<ul>\n<li><strong>Konum:<\/strong> Belirli sokaklar\u0131 ve alanlar\u0131 m\u0131 hedefliyorsunuz? \u015eirketin teslimatlar\u0131n\u0131 ihtiya\u00e7lar\u0131n\u0131za g\u00f6re uyarlay\u0131p uyarlamad\u0131\u011f\u0131n\u0131 kontrol edin.<\/li>\n<li><strong>Maliyet:<\/strong> Biraz daha ucuz planlarda Bro\u015f\u00fcr\u00fcn\u00fcz veya El \u0130lan\u0131n\u0131z muhtemelen di\u011fer \u015firketlerin Bro\u015f\u00fcrleri ve El \u0130lanlar\u0131 ile birlikte teslim edilecektir. Maliyetleri d\u00fc\u015f\u00fck tutmak sizin i\u00e7in bir \u00f6ncelikse, sipari\u015f vermeyi d\u00fc\u015f\u00fcn\u00fcn <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;cheap flyer printing&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;11&quot;:0,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri, sans-serif&quot;,&quot;16&quot;:11}\">ucuz el ilan\u0131 bask\u0131s\u0131.<\/span><\/li>\n<li><strong>Yerel bas\u0131n:<\/strong> Ayr\u0131ca, bro\u015f\u00fcrlerinizi veya el ilanlar\u0131n\u0131z\u0131 evlere da\u011f\u0131t\u0131lan \u00fccretsiz yerel gazetelerin i\u00e7inde da\u011f\u0131tma se\u00e7ene\u011fini de de\u011ferlendirin.<\/li>\n<\/ul>\n<h3><strong>Y\u00fcz y\u00fcze<\/strong><\/h3>\n<p>Bro\u015f\u00fcr ve El \u0130lanlar\u0131n\u0131z do\u011frudan potansiyel m\u00fc\u015fterilerin eline ge\u00e7er. \u0130\u015fte bro\u015f\u00fcrleri y\u00fcz y\u00fcze da\u011f\u0131t\u0131rken dikkat edilmesi gerekenler:<\/p>\n<ul>\n<li><strong>Zamanlama ve yer:<\/strong> Hafta sonlar\u0131 \u015fehir i\u00e7inde veya trafi\u011fin yo\u011fun oldu\u011fu saatlerde toplu ta\u015f\u0131ma merkezlerinin d\u0131\u015f\u0131nda bro\u015f\u00fcr da\u011f\u0131tmay\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/li>\n<li><strong>Ek fayda:<\/strong> Baz\u0131 \u015firketlerin da\u011f\u0131t\u0131m personeli, bro\u015f\u00fcrlerinizi da\u011f\u0131t\u0131rken k\u00fc\u00e7\u00fck bir sat\u0131\u015f konu\u015fmas\u0131 yapar veya sorular\u0131 yan\u0131tlar.<\/li>\n<li><strong>\u00d6zel g\u00fcnler:<\/strong> Hedef kitleniz aras\u0131nda pop\u00fcler olmas\u0131 muhtemel etkinlikleri belirleyin ve bro\u015f\u00fcrleri o zaman da\u011f\u0131t\u0131n - bunu yapmak i\u00e7in bir \u00fccret \u00f6demeniz gerekebilir.<\/li>\n<\/ul>\n<h3><strong>\u0130\u015fletmeler aras\u0131<\/strong><\/h3>\n<p>Reklam\u0131n\u0131 yapt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn ve hizmetlere ba\u011fl\u0131 olarak, do\u011frudan di\u011fer i\u015fletmelere da\u011f\u0131t\u0131m yapmak, konutlara da\u011f\u0131t\u0131m yapmaktan daha mant\u0131kl\u0131 olabilir.<\/p>\n<p>Dikkate al\u0131nmas\u0131 gereken iki ana yakla\u015f\u0131m vard\u0131r:<\/p>\n<ul>\n<li><strong>Personel \u00fcyeleri: <\/strong>Bro\u015f\u00fcrlerinizi belirli bir sekt\u00f6rde \u00e7al\u0131\u015fan veya belirli bir demografiye uyan ki\u015filere hedefleyin.<\/li>\n<li><strong>Hizmetleri kullanan ki\u015filer: <\/strong>Flyer'lar\u0131n k\u00fct\u00fcphaneler, doktor muayenehaneleri ve spor merkezleri gibi halka a\u00e7\u0131k yerlere ula\u015ft\u0131r\u0131lmas\u0131.<\/li>\n<li><strong>M\u00fc\u015fteriler:<\/strong> Bro\u015f\u00fcrlerinizi hedef kitlenizin kullanmas\u0131n\u0131 bekledi\u011finiz i\u015fletmelerle payla\u015f\u0131n - \u00f6rne\u011fin araba garajlar\u0131, plak d\u00fckkanlar\u0131 veya kuaf\u00f6r salonlar\u0131.<\/li>\n<\/ul>\n<p><em><strong>Duyuru panosunun g\u00fcc\u00fc<br \/>\n<\/strong>Bro\u015f\u00fcr ve El \u0130lanlar\u0131n\u0131z bir ofisin veya bekleme odas\u0131n\u0131n duvar\u0131nda as\u0131l\u0131 kalabilir. Ortalama olarak, Bro\u015f\u00fcrler ve El \u0130lanlar\u0131 <strong>Birisi taraf\u0131ndan 3,6 kez tekrar ziyaret edildi<\/strong> - g\u00f6re <a href=\"https:\/\/dma.org.uk\/article\/2018-direct-mail-facts-figures\" target=\"_blank\" rel=\"noopener noreferrer\">Do\u011frudan Pazarlama Derne\u011fi<\/a>.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Do\u011fru bro\u015f\u00fcr da\u011f\u0131t\u0131m \u015firketini nas\u0131l se\u00e7erim?<\/strong><\/h2>\n<p>El ilan\u0131 da\u011f\u0131t\u0131m\u0131 i\u00e7in aday listenizi belirledikten sonra \u015firket web sitelerini inceleyin. Profesyonel, g\u00fcvenilir ve uygun fiyatl\u0131 g\u00f6r\u00fcn\u00fcyorlar m\u0131? Ne kadar s\u00fcredir bu i\u015fi yap\u0131yorlar?<\/p>\n<p>Dikkat edilmesi gereken birka\u00e7 husus \u015funlard\u0131r:<\/p>\n<ul>\n<li><strong>Hacim:<\/strong> Sizin i\u00e7in teslim edecekleri minimum veya maksimum bro\u015f\u00fcr miktar\u0131 var m\u0131?<\/li>\n<li><strong>Boyut:<\/strong> Hangi <a href=\"https:\/\/www.solopress.com\/blog\/tr\/baski-ilhami\/el-ilani-boyutlari-icin-bir-kilavuz\/\">El ilan\u0131 boyutlar\u0131<\/a> sizin ad\u0131n\u0131za da\u011f\u0131tacak m\u0131? <a href=\"https:\/\/www.solopress.com\/blog\/tr\/el-ilanlari-brosurler\/a5\/\">A5 Bro\u015f\u00fcrler<\/a> en yayg\u0131n boyuttur, ancak ba\u015fka bir\u00e7ok alternatif de vard\u0131r.<\/li>\n<li><strong>S\u00fcre\u00e7ler:<\/strong> Teslimat personelinin i\u015fini d\u00fczg\u00fcn yapt\u0131\u011f\u0131ndan emin olmak i\u00e7in yerinde kontrol yap\u0131yorlar m\u0131?<\/li>\n<li><strong>Koleksiyon:<\/strong> Bro\u015f\u00fcr ve El \u0130lanlar\u0131n\u0131z\u0131 toplayabilirler mi, yoksa sizin mi g\u00f6ndermeniz gerekir?<\/li>\n<li><strong>Yorumlar:<\/strong> Web sitelerinin referanslar ve yorumlar b\u00f6l\u00fcm\u00fcnde m\u00fc\u015fterilerin onlar hakk\u0131nda neler s\u00f6yledi\u011fine bak\u0131n.<\/li>\n<li><strong>Sosyal:<\/strong> Sosyal medyadaki yorumlar\u0131n\u0131 inceleyin - m\u00fc\u015fteri hizmetleri ile ne kadar iyi ilgileniyorlar?<\/li>\n<\/ul>\n<p>Herhangi bir bro\u015f\u00fcr da\u011f\u0131t\u0131m hizmeti t\u00fcm bu kutucuklar\u0131 i\u015faretledi\u011finde, onlardan \u00fccretsiz, y\u00fck\u00fcml\u00fcl\u00fck i\u00e7ermeyen bir fiyat teklifi isteyin; ard\u0131ndan hepsinin sundu\u011fu fiyatlar\u0131 ve hizmetleri kar\u015f\u0131la\u015ft\u0131r\u0131n. Ancak o zaman ihtiya\u00e7lar\u0131n\u0131za ve b\u00fct\u00e7enize en uygun olan\u0131 se\u00e7ebilirsiniz.<\/p>\n<h3><strong>Bro\u015f\u00fcr da\u011f\u0131tmak i\u00e7in izne ihtiyac\u0131m var m\u0131?<\/strong><\/h3>\n<p>Bro\u015f\u00fcr ve El \u0130lanlar\u0131n\u0131n da\u011f\u0131t\u0131m\u0131 s\u00f6z konusu oldu\u011funda, dikkate al\u0131nmas\u0131 gereken yasalar ve kurallar vard\u0131r. El ilanlar\u0131 ve bro\u015f\u00fcrler, h\u00fck\u00fcmetin \u00fccretsiz bas\u0131l\u0131 materyal s\u0131n\u0131fland\u0131rmas\u0131na girer.<\/p>\n<ul>\n<li><strong>Ruhsat<\/strong>: Ruhsat i\u00e7in ba\u015fvurman\u0131z gerekebilir. Bu, bro\u015f\u00fcr da\u011f\u0131t\u0131rken bir rozet takman\u0131z\u0131 gerektirebilir.<\/li>\n<li><strong>\u00dccretler:<\/strong> Bir etkinlikte bro\u015f\u00fcr da\u011f\u0131tmak i\u00e7in \u00fccret \u00f6demeniz gerekebilir - ancak topluluk etkinlikleri i\u00e7in \u00fccretler d\u00fc\u015f\u00fcr\u00fclebilir.<\/li>\n<\/ul>\n<h3><strong>Bro\u015f\u00fcrlerimi nerede da\u011f\u0131tabilirim?<\/strong><\/h3>\n<p>Birle\u015fik Krall\u0131k'taki farkl\u0131 yerel makamlar\u0131n bas\u0131l\u0131 materyallerin da\u011f\u0131t\u0131m\u0131na ili\u015fkin ayr\u0131 d\u00fczenlemeleri vard\u0131r. Kullan\u0131n <a href=\"https:\/\/www.gov.uk\/permission-to-distribute-leaflets\" target=\"_blank\" rel=\"noopener noreferrer\">GOV.UK'de posta kodu denetleyicisi<\/a> ruhsatland\u0131rma ve \u00fccretlerle ilgili b\u00f6lgenizi etkileyen yasalar\u0131 \u00f6\u011frenmek i\u00e7in.<\/p>\n<h3><strong>Bro\u015f\u00fcr da\u011f\u0131tmak i\u00e7in ne zaman izin almam gerekmez? <\/strong><\/h3>\n<p>\u0130zne ihtiya\u00e7 duymayaca\u011f\u0131n\u0131z tek durumlar \u015funlard\u0131r:<\/p>\n<ul>\n<li>Posta kutular\u0131 arac\u0131l\u0131\u011f\u0131yla postalama<\/li>\n<li>Bir binan\u0131n i\u00e7inde da\u011f\u0131tmak<\/li>\n<li>Bir hay\u0131r kurumu i\u00e7in da\u011f\u0131t\u0131m<\/li>\n<li>Siyasi veya dini materyal da\u011f\u0131tmak<\/li>\n<\/ul>\n<h3><strong>Kurallara uymazsan\u0131z para cezas\u0131yla kar\u015f\u0131la\u015f\u0131rs\u0131n\u0131z<\/strong><\/h3>\n<p>El \u0130lanlar\u0131n\u0131z\u0131 ve Bro\u015f\u00fcrlerinizi ge\u00e7erli bir lisans olmadan da\u011f\u0131tman\u0131z halinde 80 \u00a3'a kadar sabit cezaya veya 2.500 \u00a3'a kadar para cezas\u0131na \u00e7arpt\u0131r\u0131labilece\u011finizi unutmamal\u0131s\u0131n\u0131z. Da\u011f\u0131t\u0131m yapaca\u011f\u0131n\u0131z yeri ve b\u00f6lgenin bro\u015f\u00fcr b\u0131rakma kurallar\u0131n\u0131 \u00f6nceden kontrol etti\u011finizden emin olun.<\/p>\n<h3><strong>Bro\u015f\u00fcr da\u011f\u0131t\u0131m \u015firketleri ve yasalar<\/strong><\/h3>\n<p>Bro\u015f\u00fcr da\u011f\u0131t\u0131m \u015firketleri t\u00fcm yerel H\u00fck\u00fcmet d\u00fczenlemelerine uymal\u0131d\u0131r. Ancak herhangi bir konuda emin de\u011filseniz l\u00fctfen \u015firkete dan\u0131\u015f\u0131n.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>El \u0130lanlar\u0131m\u0131n ve Bro\u015f\u00fcrlerimin ba\u015far\u0131s\u0131n\u0131 nas\u0131l takip edebilirim?<\/strong><\/h2>\n<p>Bro\u015f\u00fcr ve El \u0130lanlar\u0131n\u0131z\u0131 da\u011f\u0131tt\u0131ktan sonra, m\u00fc\u015fterilerden gelen yan\u0131t oran\u0131n\u0131 takip etti\u011finizden emin olun. Bu, a\u015fa\u011f\u0131daki gibi bir\u00e7ok yolla ger\u00e7ekle\u015ftirilebilir:<\/p>\n<h3><strong>\u00d6zel teklifler ve indirimler<\/strong><\/h3>\n<p>Sadece s\u0131n\u0131rl\u0131 bir s\u00fcre i\u00e7in \u00f6zel bir teklif veya BOGOF veya para indirimi promosyonlar\u0131 i\u00e7eren bir indirim kuponu eklemek, okuyucuya El \u0130lan\u0131n\u0131z\u0131 saklamas\u0131 i\u00e7in bir te\u015fvik sa\u011flar. Sizin <a href=\"https:\/\/www.solopress.com\/blog\/tr\/ogreticiler\/bir-brosur-nasil-yazilir\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bro\u015f\u00fcr yap\u0131s\u0131<\/a> Bu eylem \u00e7a\u011fr\u0131s\u0131n\u0131 belirgin bir \u015fekilde vurgulaman\u0131z gerekecektir; bu da grafik tasar\u0131m a\u015famas\u0131nda dikkate al\u0131nmas\u0131 gereken bir husustur.<\/p>\n<h3><strong>QR kodlar\u0131 ve benzersiz URL'ler<\/strong><\/h3>\n<p>\u00d6zel bir ekleme <a href=\"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/geri%cc%87-donduler-qr-kodunu-kirmak-i%cc%87ci%cc%87n-bi%cc%87r-pazarlamaci-rehberi%cc%87\/\" target=\"_blank\" rel=\"noopener noreferrer\">QR kodu<\/a> Web sitenizdeki bir sayfaya ba\u011flant\u0131 veren Bro\u015f\u00fcr\/Kitap\u00e7\u0131k \u00fczerinde, Bro\u015f\u00fcr\u00fcn\u00fcz\u00fc ka\u00e7 ki\u015finin tarad\u0131\u011f\u0131n\u0131 izlemenize olanak tan\u0131r. Ayr\u0131ca, yaln\u0131zca Bro\u015f\u00fcre sahip olanlar\u0131n eri\u015febilece\u011fi benzersiz bir URL ekleyebilir ve d\u00f6n\u00fc\u015f\u00fcmleri izlemenize olanak tan\u0131yabilirsiniz.<\/p>\n<h3><strong>Telefon g\u00f6r\u00fc\u015fmeleri, sosyal etkile\u015fimler ve web trafi\u011fi<\/strong><\/h3>\n<p>Bro\u015f\u00fcr da\u011f\u0131t\u0131m\u0131n\u0131zdan sonra \u015firketinizle olan etkile\u015fimlerin say\u0131s\u0131nda bir art\u0131\u015f olup olmad\u0131\u011f\u0131n\u0131 kontrol edin. Bu, promosyonunuzun bir sonucu olabilir. Bu bilgi, gelecekteki promosyonlar i\u00e7in ince ayar yapman\u0131za da yard\u0131mc\u0131 olacakt\u0131r.<\/p>","protected":false},"excerpt":{"rendered":"<p>Leaflets and Flyers are one of the best and most cost-effective types of advertising. But to get the most impact from them you need a solid Leaflet distribution strategy. This will help you to establish\u2026 How you distribute your Leaflets Where and when you\u2019ll put them out Who will help you get your message out [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":61055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[634],"class_list":{"0":"post-2915","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Distribute Flyers And Leaflets - Solopress UK<\/title>\n<meta name=\"description\" content=\"Follow our Leaflet distribution guide to reach the right people at the right time with your message. Learn how to distribute Leaflets and Flyers today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/brosur-ve-el-ilanlarinizi-dagitmanin-en-iyi-yollari\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Distribute Flyers And Leaflets - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Follow our Leaflet distribution guide to reach the right people at the right time with your message. 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