{"id":32525,"date":"2016-08-24T10:33:46","date_gmt":"2016-08-24T09:33:46","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=32525"},"modified":"2021-12-13T14:15:44","modified_gmt":"2021-12-13T14:15:44","slug":"i%cc%87ngi%cc%87ltereni%cc%87n-en-taninmis-yazi-karakteri%cc%87","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/copywriting-typography\/the-uks-most-recognisable-typeface\/","title":{"rendered":"Birle\u015fik Krall\u0131k'\u0131n en tan\u0131nm\u0131\u015f yaz\u0131 karakteri"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<p>P22 Johnston yaz\u0131 karakteri 100. ya\u015f\u0131n\u0131 kutluyor<sup>inci<\/sup> y\u0131ld\u00f6n\u00fcm\u00fcn\u00fc kutluyor. \u0130lk olarak, \u015fu anda Londra Metrosu olarak bilinen Londra Yeralt\u0131 Elektrikli Demiryollar\u0131 \u015eirketi'nin Ticari M\u00fcd\u00fcr\u00fc taraf\u0131ndan yapt\u0131r\u0131lan bu yaz\u0131, genellikle modern kaligrafinin babas\u0131 olarak an\u0131lan Edward Johnston taraf\u0131ndan geli\u015ftirilmi\u015f ve onun ad\u0131n\u0131 alm\u0131\u015ft\u0131r.<\/p>\n<p>Bir asr\u0131 devirmek elbette b\u00fcy\u00fck bir kutlamaya de\u011fer ve Solopress'te bize tipografi bilgimizi \u015firket i\u00e7inde payla\u015fmak ve tart\u0131\u015fmak i\u00e7in ilham verdi (ya da ba\u015fka bir deyi\u015fle, bu konuda e\u011flenceli bir font tart\u0131\u015fmas\u0131 yapt\u0131k). Konu\u015fmalar\u0131m\u0131z s\u0131ras\u0131nda kendimize sorduk:<\/p>\n<h2><strong>Birle\u015fik Krall\u0131k'\u0131n en tan\u0131nm\u0131\u015f yaz\u0131 karakteri nedir?\u00a0<\/strong><\/h2>\n<p>Bu, birka\u00e7 y\u00fcksek sesli tart\u0131\u015fmaya yol a\u00e7t\u0131 ve arkada\u015fl\u0131klar bir anda tehlikeye girince resmi bir cevap almaya karar verdik.<\/p>\n<p>Bir anket kullanarak 1.000 ki\u015fiye yaz\u0131 tipiyle ilgili \u00e7e\u015fitli sorular sorduk ve a\u015fa\u011f\u0131daki bulgulara ula\u015ft\u0131k:<\/p>\n<h2><strong>Arial \u00fclkenin en tan\u0131nm\u0131\u015f yaz\u0131 tipidir<\/strong><\/h2>\n<p>\u0130ster Microsoft Word a\u00e7\u0131l\u0131r listesindeki ilk yaz\u0131 tiplerinden biri olmas\u0131ndan, ister sade g\u00f6r\u00fcn\u00fcm\u00fc ve \u00e7ekicili\u011finden kaynaklans\u0131n, Arial'\u0131n \u0130ngiltere'nin en tan\u0131nm\u0131\u015f yaz\u0131 tipi oldu\u011fu a\u00e7\u0131kt\u0131r.<\/p>\n<p>Anketimiz 33% ki\u015finin bu yaz\u0131 tipini tan\u0131d\u0131\u011f\u0131n\u0131 ve 55% ki\u015finin de kalan sorular i\u00e7in bu yaz\u0131 tipini yan\u0131t olarak se\u00e7ti\u011fini ortaya koydu. Dolay\u0131s\u0131yla Arial ile olan bu \u015fa\u015f\u0131rt\u0131c\u0131 ili\u015fki, onu 'en tan\u0131nm\u0131\u015f yaz\u0131 tipi' unvan\u0131na lay\u0131k k\u0131lmaktad\u0131r.<\/p>\n<p>Ayr\u0131ca Johnston (tabii ki) ve \u00fclke genelinde \u00e7o\u011fu yol tabelas\u0131nda kullan\u0131lan Transport yaz\u0131 karakterini de inceledik. G\u00fcnl\u00fck hayat\u0131m\u0131z\u0131n bir par\u00e7as\u0131 oldu\u011fu ve hemen hemen her yerde kullan\u0131ld\u0131\u011f\u0131 i\u00e7in Transport i\u00e7in y\u00fcksek bir onay bekliyorduk, ancak insanlar\u0131n b\u00fcy\u00fck bir 62%'si bunu do\u011fru bir \u015fekilde tan\u0131mlayamad\u0131.<\/p>\n<h2><strong>Londral\u0131lar\u0131n sadece 23%'si Johnston yaz\u0131 tipini tan\u0131yor <\/strong><\/h2>\n<p>Londral\u0131lar\u0131n sadece 23%'sinin ger\u00e7ekten tan\u0131d\u0131\u011f\u0131n\u0131 ke\u015ffettik. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Johnston_(typeface)\">Londra Metrosu yaz\u0131 tipi<\/a>. Genel olarak az say\u0131da b\u00f6lge yaz\u0131 tipini biliyordu ve Londra'n\u0131n ard\u0131ndan \u0130sko\u00e7ya ve Galler yaz\u0131 tipini tan\u0131ma olas\u0131l\u0131\u011f\u0131 en y\u00fcksek b\u00f6lgelerdi. Umar\u0131m, 100'den sonra<sup>inci<\/sup> y\u0131l\u0131 kutlamalar\u0131nda bu yaz\u0131 tipinin tan\u0131n\u0131rl\u0131\u011f\u0131 artacakt\u0131r.<\/p>\n<p>Bu yaz\u0131 karakterinin ba\u015fkentin kimli\u011fi i\u00e7in ne kadar \u00f6nemli oldu\u011fu ve Transport for London'\u0131n y\u0131ll\u0131k yolcu say\u0131s\u0131n\u0131 1,34 milyar olarak belirtti\u011fi d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, 23% stat\u00fcs\u00fcn\u00fc \u015fa\u015f\u0131rt\u0131c\u0131 derecede d\u00fc\u015f\u00fck bulduk.<\/p>\n<h2><strong>Times New Roman'a g\u00fcveniyoruz <\/strong><\/h2>\n<p>Sadece en tan\u0131nm\u0131\u015f yaz\u0131 tipini \u00f6\u011frenmek istemedik. \u00dclkenin en g\u00fcvenilir yaz\u0131 tipini bulmak da g\u00fcndemimizdeydi.<\/p>\n<p>Times New Roman sadece \u00fcniversite \u00f6devleri i\u00e7in kullan\u0131lan bir yaz\u0131 karakteri olarak bilinmesine ra\u011fmen, yine de Birle\u015fik Krall\u0131k'\u0131n en g\u00fcvenilir yaz\u0131 karakteri olarak se\u00e7ilmi\u015ftir. Times New Roman'a duydu\u011fumuz g\u00fcvenin nedeni \u00e7o\u011fu akademik derginin bu yaz\u0131 karakterini kullanmas\u0131 olabilir ya da tamamen bilin\u00e7alt\u0131 bir nedenden kaynaklan\u0131yor olabilir, ancak yine de ulus olarak en \u00e7ok Times New Roman'a g\u00fcveniyoruz.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":71768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[549],"tags":[],"class_list":{"0":"post-32525","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-copywriting-typography"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The UK&#039;s Most Recognisable Typeface | Solopress<\/title>\n<meta name=\"description\" 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