{"id":32620,"date":"2016-10-25T09:10:57","date_gmt":"2016-10-25T08:10:57","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=32620"},"modified":"2022-04-13T21:22:14","modified_gmt":"2022-04-13T20:22:14","slug":"yaratici-calisma-ortamini-tesvik-etmek","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/foster-creative-work-environment\/","title":{"rendered":"Yarat\u0131c\u0131 bir \u00e7al\u0131\u015fma ortam\u0131 nas\u0131l te\u015fvik edilir?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Pete Mosley i\u015f d\u00fcnyas\u0131n\u0131 daha yarat\u0131c\u0131 bir yer haline getirmek istiyor - ve biz de bu konuda tamamen hemfikiriz. Yazar, konu\u015fmac\u0131 ve i\u015f d\u00fcnyas\u0131nda yarat\u0131c\u0131l\u0131\u011f\u0131n savunucusu, i\u015fyerinde yarat\u0131c\u0131 bir k\u00fclt\u00fcr\u00fc te\u015fvik etme konusundaki d\u00fc\u015f\u00fcncelerini payla\u015f\u0131yor.<\/em><\/h3>\n<p>\u015eirket k\u00fclt\u00fcr\u00fc s\u00f6z konusu oldu\u011funda Google'\u0131n idol olarak g\u00f6r\u00fclmesinin bir nedeni var. Teknoloji devi, yarat\u0131c\u0131 i\u015f yerlerine \u00f6nc\u00fcl\u00fck ediyor - k\u0131skan\u0131lacak personel avantajlar\u0131na sahip ve \u00e7al\u0131\u015fan mutlulu\u011funu savunuyor (hatta bir <a href=\"https:\/\/www.managers.org.uk\/insights\/news\/2018\/may\/case-study-what-does-a-chief-happiness-officer-actually-do-its-not-hr\">ba\u015f mutluluk sorumlusu<\/a>).<\/p>\n<p>Ancak bowling salonlar\u0131, bilardo masalar\u0131 ve oyun alanlar\u0131 sadece \u00f6v\u00fcnme haklar\u0131 i\u00e7in orada de\u011fil. \u00c7al\u0131\u015fanlar\u0131n dinlenebilece\u011fi ve sohbet edebilece\u011fi mola alanlar\u0131 yaratarak Google, \u00e7al\u0131\u015fanlar\u0131n\u0131n yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131 ate\u015fliyor; b\u00f6ylece \u00fcretkenli\u011fi art\u0131r\u0131yor ve bir \u015firket olarak kendini geli\u015ftiriyor.<\/p>\n<p><strong>\u0130\u015f yerinde yarat\u0131c\u0131l\u0131k neden bu kadar \u00f6nemli? <\/strong><\/p>\n<p>Yarat\u0131c\u0131l\u0131k her birimizi farkl\u0131 k\u0131lan \u015feydir. Ayn\u0131 \u015fey \u015firketler i\u00e7in de ge\u00e7erlidir - i\u015fe yarat\u0131c\u0131 bir yakla\u015f\u0131m ve mutlu, ileri g\u00f6r\u00fc\u015fl\u00fc personel olmadan inovasyon imkans\u0131zd\u0131r ve geli\u015femezsiniz.<\/p>\n<p>Ortalama bir t\u00fcketici bug\u00fcnlerde \u00e7ok daha fazla 'marka bilincine' sahip - insanlar\u0131n nereden ve kimden sat\u0131n alacaklar\u0131n\u0131 se\u00e7melerinin b\u00fcy\u00fck bir par\u00e7as\u0131 olma e\u011filiminde. \u0130nsanlar sat\u0131n almadan \u00f6nce bir \u015firketi tan\u0131mak, sevmek ve ona g\u00fcvenmek istiyorlar ve bunu sa\u011flamaya yard\u0131mc\u0131 olabilecek \u015fey de \u00fcr\u00fcnle birlikte sunulan yarat\u0131c\u0131 hikaye anlat\u0131m\u0131.<\/p>\n<p><strong>Yarat\u0131c\u0131 bir k\u00fclt\u00fcr\u00fc te\u015fvik etmenin 3 yolu<\/strong><\/p>\n<p>\u0130yi fikirler \u00fcretmek son derece yarat\u0131c\u0131 bir \u015feydir - ancak enerji ve ba\u011fl\u0131l\u0131k gerektirir - bu nedenle i\u015fletme sahibinin veya y\u00f6netim ekibinin te\u015fviki \u00e7ok \u00f6nemlidir.<\/p>\n<p>\u0130nsanlar\u0131n d\u00fc\u015f\u00fcnmek ve fikirlerle oynamak i\u00e7in zamanlar\u0131n\u0131n oldu\u011fu ve bunu yaparken desteklendikleri bir ortam yaratmak da ayn\u0131 derecede \u00f6nemlidir. \u00c7al\u0131\u015fmaya ayr\u0131lan zaman\u0131n aksine d\u00fc\u015f\u00fcnmeye ayr\u0131lan zaman\u0131n de\u011ferini destekleyen pek \u00e7ok \u00e7al\u0131\u015fma vard\u0131r.<\/p>\n<p>Fikirlerin \u00f6zg\u00fcrce akt\u0131\u011f\u0131, ekipteki herkesin s\u00f6z sahibi oldu\u011fu, mevcut olana meydan okudu\u011fu ve oyunu yeniden ke\u015ffetti\u011fi bir \u00e7al\u0131\u015fma k\u00fclt\u00fcr\u00fc geli\u015ftirmek her \u015firkete fayda sa\u011flayacakt\u0131r. Peki bu nas\u0131l ger\u00e7ekle\u015fir?<\/p>\n<ul>\n<li><strong>\u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131 dinleyin<\/strong><\/li>\n<\/ul>\n<p>\u0130nsanlar yarat\u0131c\u0131l\u0131\u011fa de\u011fer verilen te\u015fvik edici bir ortamda \u00e7al\u0131\u015fmak isterler. Yarat\u0131c\u0131l\u0131klar\u0131n\u0131n kabul edilmesine, te\u015fvik edilmesine ve fikirlerinin dinlenmesine ihtiya\u00e7 duyarlar - aksi takdirde s\u0131k\u0131l\u0131rlar, motivasyonlar\u0131 d\u00fc\u015fer ve \u015firket uzun vadede zarar g\u00f6r\u00fcr. Bu sadece para kazand\u0131ran fikirler i\u00e7in ge\u00e7erli de\u011fildir - onlara i\u015f yerlerinin g\u00f6r\u00fcn\u00fcm\u00fcnden esnek \u00e7al\u0131\u015fmaya kadar nelerden ho\u015fland\u0131klar\u0131n\u0131 sorun. Virgin bunun b\u00fcy\u00fck savunucular\u0131ndand\u0131r - \u015firket i\u00e7inde uygulanan baz\u0131 fikirler ilk olarak personelden gelmi\u015ftir.<\/p>\n<ul>\n<li><strong>Yarat\u0131c\u0131 \u00f6zg\u00fcrl\u00fc\u011fe izin verin<\/strong><\/li>\n<\/ul>\n<p>Yarat\u0131c\u0131l\u0131\u011f\u0131 her birimizin do\u011fu\u015ftan sahip oldu\u011fu bir tohum olarak d\u00fc\u015f\u00fcn\u00fcn. E\u011fer sulan\u0131r ve beslenirse, g\u00fc\u00e7l\u00fc bir \u015fekilde b\u00fcy\u00fcr ve \u00e7i\u00e7ek a\u00e7ar. Bu yap\u0131lmazsa, onu geli\u015ftirmek i\u00e7in m\u00fccadele ederiz - i\u015fte bu nedenle \u015firketlerin, \u015firketteki yarat\u0131c\u0131 ki\u015filere en iyi olduklar\u0131 \u015feyi yapmalar\u0131 i\u00e7in \u00f6zg\u00fcrl\u00fck ve destek tan\u0131malar\u0131 \u00e7ok \u00f6nemlidir. En iyi fikirler insanlar rahatlad\u0131klar\u0131nda ve bilgisayarlar\u0131na ba\u011fl\u0131 olmad\u0131klar\u0131nda ortaya \u00e7\u0131kar - bu nedenle \u00e7al\u0131\u015fanlar\u0131n ofis g\u00fcr\u00fclt\u00fcs\u00fcnden ka\u00e7malar\u0131, d\u00fc\u015f\u00fcnmeleri ve fikirlerin \u00f6zg\u00fcrce akmas\u0131na izin vermeleri i\u00e7in Google tarz\u0131 mola alanlar\u0131 olu\u015fturmay\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n<ul>\n<li><strong>Yarat\u0131c\u0131 bir lider olun<\/strong><\/li>\n<\/ul>\n<p>Kendi ko\u015fullar\u0131nda ba\u015far\u0131l\u0131 olan liderlerin \u00e7al\u0131\u015fma \u015fekilleri ve yapt\u0131klar\u0131 ortak i\u015fler vard\u0131r. \u0130\u015fyerine yarat\u0131c\u0131l\u0131k enjekte etmek istiyorsan\u0131z, bunun i\u00e7in hevesin en tepeden gelmesi gerekir. \u0130\u015fletme sahiplerinin ve y\u00f6netim ekiplerinin masaya yeni fikirler getirmeye haz\u0131r ve istekli olmalar\u0131 ya da bunu \u015firket karmas\u0131na katabilecek yarat\u0131c\u0131 uzmanlar\u0131 istihdam etmeleri ve desteklemeleri gerekir.<\/p>\n<p>Basit\u00e7e s\u00f6ylemek gerekirse, yarat\u0131c\u0131l\u0131k ve k\u00e2r birbiriyle ba\u011flant\u0131l\u0131d\u0131r. \u0130nsanlar \u015firketlerin yarat\u0131c\u0131 ve yenilik\u00e7i olmas\u0131n\u0131 bekler - ve e\u011fer mutlu ve \u00fcretken \u00e7al\u0131\u015fanlarla yarat\u0131c\u0131 bir k\u00fclt\u00fcr\u00fc te\u015fvik etmiyorsan\u0131z, geride kalacaks\u0131n\u0131z.<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":32621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-32620","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- 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