{"id":39619,"date":"2018-05-02T12:21:33","date_gmt":"2018-05-02T11:21:33","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=39619"},"modified":"2019-06-20T15:41:58","modified_gmt":"2019-06-20T14:41:58","slug":"pazarlama-materyalleri%cc%87ni%cc%87zi%cc%87-nasil-taze-tutabi%cc%87li%cc%87rsi%cc%87ni%cc%87z","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/","title":{"rendered":"Pazarlama materyallerinizi nas\u0131l taze tutabilirsiniz?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Pazarlama malzemelerinizi yenilemek, yeni k\u0131yafetler almak veya sa\u00e7\u0131n\u0131z\u0131 de\u011fi\u015ftirmek gibidir. Temelde ayn\u0131s\u0131n\u0131zd\u0131r ama sadece d\u0131\u015f g\u00f6r\u00fcn\u00fc\u015f\u00fcn\u00fcz\u00fc biraz de\u011fi\u015ftirmi\u015fsinizdir. T\u00fcm trendlerin bir raf \u00f6mr\u00fc vard\u0131r ve pazarlama materyalleriniz de ayn\u0131d\u0131r. Onlar\u0131n bayatlamas\u0131n\u0131 ve etkisiz hale gelmesini g\u00f6ze alamazs\u0131n\u0131z. Bununla m\u00fccadele etmenin tek yolu bir pazarlama yenilemesidir.<\/p>\n<p>Pazarlama makyaj\u0131 ille de tam bir yeniden markala\u015fma anlam\u0131na gelmez (baz\u0131 durumlarda yeniden markala\u015fma faydal\u0131 olabilir). Daha ziyade, ileti\u015fimlerinize yeni bir soluk katmak i\u00e7in materyallere \u00e7eki d\u00fczen vermeyi i\u00e7erir. Pazarlaman\u0131z\u0131n elden ge\u00e7irilmesi, yeniden tasarlanm\u0131\u015f kartvizitler veya yeni bir do\u011frudan posta kampanyas\u0131 gibi t\u00fcm temas noktalar\u0131n\u0131zda \u00e7e\u015fitli de\u011fi\u015fiklikler i\u00e7erebilir.<\/p>\n<p>Pazarlama malzemelerinizi taze tutmak i\u00e7in bir\u00e7ok farkl\u0131 neden ve f\u0131rsat vard\u0131r, ancak sonu\u00e7ta bu, bir i\u015fletme olarak ne elde etmek istedi\u011finize ba\u011fl\u0131d\u0131r. A\u015fa\u011f\u0131da \u00f6zetlendi\u011fi gibi, do\u011fru zaman\u0131n geldi\u011fini fark etmenizi sa\u011flayacak \u00e7e\u015fitli fakt\u00f6rler vard\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>M\u00fc\u015fterinin dikkatini \u00e7ekmekte sorun mu ya\u015f\u0131yorsunuz?<\/strong><\/h2>\n<p>Elbette, pazarlama malzemelerinizi yenilemeniz i\u00e7in en belirgin neden, art\u0131k i\u015finizi g\u00f6rmemesidir. Her \u015fey zaman i\u00e7inde geli\u015fir ve m\u00fc\u015fterileriniz de de\u011fi\u015fir. Ayn\u0131 mesaj\u0131 ayn\u0131 ki\u015filere ayn\u0131 \u015fekilde vermeye devam ederseniz, bir s\u00fcre sonra bu sadece beyaz g\u00fcr\u00fclt\u00fc haline gelir ve g\u00f6z ard\u0131 edilir.<\/p>\n<p>Mesaj\u0131n\u0131z\u0131n art\u0131k yank\u0131 uyand\u0131rmad\u0131\u011f\u0131n\u0131 fark ederseniz, o zaman i\u015fleri kar\u0131\u015ft\u0131rman\u0131z ve yank\u0131 uyand\u0131ran bir \u015fey bulman\u0131z gerekir. Bir de\u011fi\u015fiklik, ayn\u0131 \u015feyi g\u00f6rmeye al\u0131\u015fm\u0131\u015f insanlar\u0131n dikkatini \u00e7eker ve onlar\u0131 tekrar bakmaya te\u015fvik eder. A\u015fa\u011f\u0131daki gibi siteler\u00a0<a href=\"https:\/\/www.pinterest.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pinterest<\/a> bir \u015feyleri biraz tazelemek i\u00e7in ilham bulmak i\u00e7in harikad\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00c7oklu ki\u015filikler<\/strong> <em>\u00a0<\/em><\/h2>\n<p>\u00c7e\u015fitli pazarlama kanallar\u0131nda farkl\u0131 bir ses tonu kulland\u0131\u011f\u0131n\u0131z\u0131 veya farkl\u0131 bir izlenim verdi\u011finizi fark edebilirsiniz; bu da markan\u0131z\u0131n \u00e7e\u015fitli \u015fekillerde yorumlanmas\u0131na olanak tan\u0131r. Bu durum genellikle bir ekibin birden fazla \u00fcyesinin \u00e7e\u015fitli projelerde \u00e7al\u0131\u015fmas\u0131ndan kaynaklan\u0131r.<\/p>\n<p>Etkili bir marka kimli\u011fini bir araya getirmek, materyali kimin olu\u015fturdu\u011funa veya okudu\u011funa bak\u0131lmaks\u0131z\u0131n tutarl\u0131 ve istikrarl\u0131 bir stil olu\u015fturman\u0131za yard\u0131mc\u0131 olacakt\u0131r. Marka sesinizi kendiniz belirleyebilir veya bunu sizin i\u00e7in yapmas\u0131 i\u00e7in bir marka y\u00f6neticisi tutabilirsiniz.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Ki\u015filik yok <\/strong><\/h2>\n<p>Birden fazla marka ki\u015fili\u011fine sahip olmaktan daha k\u00f6t\u00fc tek bir \u015fey vard\u0131r - hi\u00e7 ki\u015filik olmamas\u0131.<\/p>\n<p>Markan\u0131z\u0131 bir ki\u015fi olarak hayal etmeye \u00e7al\u0131\u015f\u0131n. Nas\u0131l biri olurlard\u0131? Ne yapmaktan ho\u015flan\u0131rlard\u0131? Nas\u0131l konu\u015furlard\u0131? Ne t\u00fcr insanlarla tak\u0131lmak isterlerdi? Bu sorulara yan\u0131t veremiyorsan\u0131z (ya da yan\u0131tlar inan\u0131lmaz derecede s\u0131k\u0131c\u0131ysa) o zaman bir yenileme yapman\u0131z gerekir.<\/p>\n<p>Markan\u0131zla birlikte tak\u0131lmak istemelisiniz ve sizin gibi d\u00fc\u015f\u00fcnen di\u011fer insanlar da \u00f6yle. E\u011fer markan\u0131z\u0131 sevmiyorsan\u0131z, o zaman neden markan\u0131z var?<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Hi\u00e7bir \u015fey taze pazarlama materyallerini mevsimler gibi anlatamaz<\/strong><\/h2>\n<p>Pek \u00e7ok marka, \u00f6zellikle de \u00fcr\u00fcnleri mevsimsel olarak de\u011fi\u015fiklik g\u00f6steriyorsa, mevsim de\u011fi\u015fikli\u011fini sanat eserlerini yenilemek i\u00e7in iyi bir zaman olarak de\u011ferlendirir.<\/p>\n<p>Renk paleti veya tema gibi ince de\u011fi\u015fiklikler, yeni bir mevsime uyum sa\u011flarken b\u00fcy\u00fck fark yaratabilir. \u00d6rne\u011fin, yaz mevsiminde ileti\u015fiminizin karanl\u0131k ve k\u0131\u015ftan ziyade ayd\u0131nl\u0131k ve havadar olmas\u0131n\u0131 istersiniz - ya da tam tersi.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Marka k\u0131skan\u00e7l\u0131\u011f\u0131<\/strong><\/h2>\n<p>E\u011fer sizinkine benzeyen di\u011fer markalara bak\u0131yor ve nas\u0131l tasvir edildikleri konusunda k\u0131skan\u00e7l\u0131k duyuyor ya da biraz s\u0131k\u0131\u015fm\u0131\u015f ve geride kalm\u0131\u015f hissediyorsan\u0131z, belki de bunun nedeni o seviyeye tam olarak ula\u015famam\u0131\u015f olman\u0131zd\u0131r.<\/p>\n<p>Unutmay\u0131n, kendi temel de\u011ferlerinize sad\u0131k kalman\u0131z ve di\u011fer markalar\u0131 kopyalamaman\u0131z \u00e7ok \u00f6nemlidir. Bunun yerine, bir sonraki seviyeye ula\u015fman\u0131z i\u00e7in size ilham vermelerine izin verin.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Bir \u015fey \u00e7a\u011fr\u0131\u015ft\u0131r\u0131yor mu?<\/strong><\/h2>\n<p>Yukar\u0131daki noktalardan herhangi biri size tan\u0131d\u0131k geliyorsa, ihtiyac\u0131n\u0131z olan \u015fey bir pazarlama makyaj\u0131d\u0131r.<\/p>\n<p>Pazarlama materyallerinizi elden ge\u00e7irmenin faydalar\u0131 maliyetlerinden \u00e7ok daha a\u011f\u0131r basar. G\u00f6r\u00fcn\u00fcm\u00fcn\u00fcz\u00fc yenilemek, zamana ayak uydurabildi\u011finizi ve markan\u0131zla gurur duydu\u011funuzu g\u00f6stererek m\u00fc\u015fterileriniz ve hedef kitleniz \u00fczerinde harika bir izlenim b\u0131rakacakt\u0131r. Ayr\u0131ca, olabilece\u011finizin en iyisi olmak i\u00e7in \u00e7abalad\u0131\u011f\u0131n\u0131z\u0131 ve bunun kar\u015f\u0131l\u0131\u011f\u0131nda onlar i\u00e7in en iyisi olmak i\u00e7in \u00e7ok \u00e7al\u0131\u015faca\u011f\u0131n\u0131z\u0131 g\u00f6sterir. Kendi markan\u0131za ba\u011fl\u0131l\u0131k, m\u00fc\u015fterilerinize ba\u011fl\u0131l\u0131k g\u00f6stermenin en iyi yoludur.<em>\u00a0<\/em><\/p>\n<p>Pazarlama yenilemesi yapmak d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczden daha basittir. Yine, kesinlikle bir makyajdan bahsediyoruz, bir yeniden markadan de\u011fil. Renkler, logolar, yaz\u0131 tipleri ve ses tonu ayn\u0131 kalabilir, \u00e7\u00fcnk\u00fc bu tan\u0131nabilir bir kimlik olu\u015fturur. Ancak, i\u015fleri taze tutmaya yard\u0131mc\u0131 olmak i\u00e7in sanat eserlerinde ve stilde de\u011fi\u015fiklikler yap\u0131labilir.<\/p>\n<p>Yeni bir kartvizit, daha \u00f6nce tan\u0131\u015ft\u0131\u011f\u0131n\u0131z biri i\u00e7in bile d\u00fcnyalar kadar fark yaratabilir. Farkl\u0131 tabelalar kullanmak birinin dikkatini \u00e7ekebilir ve daha \u00f6nce g\u00f6zden ka\u00e7\u0131rm\u0131\u015f olabilecekleri bir mesaj\u0131 yakalamalar\u0131na yard\u0131mc\u0131 olabilir. G\u00fczel tasarlanm\u0131\u015f, taze g\u00f6r\u00fcn\u00fcml\u00fc bir bro\u015f\u00fcr de kalabal\u0131\u011f\u0131n aras\u0131ndan s\u0131yr\u0131l\u0131p \u00f6ne \u00e7\u0131kacakt\u0131r.<\/p>\n<p>\u0130\u015fletmenizin ger\u00e7ekte kim oldu\u011funa dair daha iyi ve net bir izlenim vererek, potansiyel m\u00fc\u015fterilerde yank\u0131 uyand\u0131racak ve onlar i\u00e7in do\u011fru i\u015fletme oldu\u011funuza inanmalar\u0131n\u0131 sa\u011flayacaks\u0131n\u0131z. Markan\u0131z \u00f6z\u00fcn\u00fczde kim oldu\u011funuzu g\u00f6sterir ve m\u00fc\u015fterinize neden size ihtiya\u00e7 duyduklar\u0131n\u0131 g\u00f6sterir - e\u011fer kim oldu\u011funuzu g\u00f6stermezse (veya yanl\u0131\u015f sizi g\u00f6sterirse) insanlar\u0131n size ula\u015fma cesaretini k\u0131racakt\u0131r. Bu nedenle, pazarlama malzemelerinizi yenileyin ve yaratt\u0131\u011f\u0131 fark\u0131 g\u00f6r\u00fcn.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Biz yard\u0131mc\u0131 olabiliriz<\/strong><\/h2>\n<p>Kendinizi ilham alm\u0131\u015f ve bir de\u011fi\u015fiklik yapmaya haz\u0131r hissediyor, ancak nereden ba\u015flayaca\u011f\u0131n\u0131z\u0131 bilmiyor musunuz? Her hafta b\u00fcy\u00fcmeye devam eden geni\u015f bir \u00fcr\u00fcn yelpazesine sahibiz. A\u015fa\u011f\u0131dakiler gibi ola\u011fan malzemelerden <a href=\"https:\/\/www.solopress.com\/blog\/tr\/el-ilanlari-brosurler\/\">el ilanlar\u0131<\/a> ve <a href=\"https:\/\/www.solopress.com\/blog\/tr\/posterler\/\">posterler<\/a>gibi daha benzersiz \u00fcr\u00fcnlere kadar <a href=\"https:\/\/www.solopress.com\/blog\/tr\/promotional-pens\/\">promosyon kalemler<\/a>, <a href=\"https:\/\/www.solopress.com\/blog\/tr\/magnetic-signs\/\">M\u0131knat\u0131slar<\/a> ve <a href=\"https:\/\/www.solopress.com\/blog\/tr\/usb-sticks\/\">USB bellekler<\/a>. Taze, yeni imaj\u0131n\u0131z\u0131 vurgulamak i\u00e7in m\u00fckemmel bir platform sunacaklar\u0131 garanti edilir.<\/p>","protected":false},"excerpt":{"rendered":"<p>Refreshing your marketing materials is like buying new clothes or changing your hair. Fundamentally you are the same, but you\u2019ve just jazzed things up a little on the outside. All trends have a shelf life, and your marketing materials are the same. You can\u2019t afford for them to go stale and become ineffective. The only [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":39703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-39619","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Keep Your Marketing Materials Fresh | Solopress<\/title>\n<meta name=\"description\" content=\"Struggling to keep your marketing material fresh? 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