{"id":43364,"date":"2018-06-06T15:26:59","date_gmt":"2018-06-06T14:26:59","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=43364"},"modified":"2020-10-08T21:56:18","modified_gmt":"2020-10-08T20:56:18","slug":"kucuk-i%cc%87sletme-pazarlama-plani","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/tutorials\/small-business-marketing-plan\/","title":{"rendered":"Neden bir k\u00fc\u00e7\u00fck i\u015fletme pazarlama plan\u0131 geli\u015ftirmeniz gerekiyor?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>K\u00fc\u00e7\u00fck i\u015fletme pazarlama plan\u0131, i\u015fletmenizin faaliyetleri i\u00e7in \u00e7ok \u00f6nemlidir ve b\u00fcy\u00fcmeyi destekleyip geliri art\u0131rmaya yard\u0131mc\u0131 olabilir. Yo\u011fun KOB\u0130'ler i\u00e7in bu konu kolayca \u00f6ncelik listesinin en alt\u0131na d\u00fc\u015febilir. Ancak, yeni f\u0131rsatlar yaratmak ve \u015firketinizi do\u011fru ki\u015filerin \u00f6n\u00fcne \u00e7\u0131karmak i\u00e7in hayati \u00f6nem ta\u015f\u0131r.<\/p>\n<p>Ba\u015flamak i\u00e7in, i\u015fletmenizi tan\u0131tmak, m\u00fc\u015fteri \u00e7ekmek ve sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in ne yapman\u0131z gerekti\u011fini g\u00f6stermeye yard\u0131mc\u0131 olacak iyi d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f bir k\u00fc\u00e7\u00fck i\u015fletme pazarlama plan\u0131na ihtiyac\u0131n\u0131z olacak. T\u00fcm bunlar ortaya konduktan sonra yakla\u015f\u0131m\u0131n\u0131z\u0131 belirlemeye ve KPI'lar\u0131n\u0131za ula\u015fmaya ba\u015flayabilirsiniz.<\/p>\n<p>K\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in pazarlama yapman\u0131n bir\u00e7ok faydas\u0131 vard\u0131r. \u0130lham ar\u0131yorsan\u0131z, neden bug\u00fcn bir k\u00fc\u00e7\u00fck i\u015fletme pazarlama plan\u0131 geli\u015ftirmeniz gerekti\u011fine dair listemizi okuyun.<\/p>\n<h2><strong>Markan\u0131z\u0131 tan\u0131mlamak i\u00e7in<\/strong><\/h2>\n<p>Pazarlama, bir marka geli\u015ftirmeye yard\u0131mc\u0131 olarak de\u011fer katar. \u0130\u015fletmenizi rakiplerinizden farkl\u0131 k\u0131lan \u015fey budur. G\u00fc\u00e7l\u00fc bir marka i\u015fletmenizi ak\u0131lda kal\u0131c\u0131 k\u0131lar, sayg\u0131n bir itibar yarat\u0131r ve m\u00fc\u015fterilerinize g\u00fcven a\u015f\u0131lar. Markan\u0131z, de\u011ferlerinizi ve belirledi\u011finiz standartlar\u0131 temsil edebilir ve bunlar\u0131 pazarlama yoluyla ifade edebilirsiniz.<\/p>\n<h2><strong>\u0130\u015f hedeflerini payla\u015fmak<\/strong><\/h2>\n<p>Pazarlama yard\u0131mc\u0131 olabilse de <a href=\"https:\/\/exchange.cim.co.uk\/editorial\/how-does-marketing-add-value-to-business\/\">19%'ye kadar gelir art\u0131\u015f\u0131<\/a>The Chartered Institute of Marketing (CIM) taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re, pazarlama \u00e7o\u011fu zaman g\u00f6z ard\u0131 ediliyor. Temel bir i\u015fletme fonksiyonu olan pazarlama uzun vadeli de\u011fer sa\u011flar ve etkili bir plan i\u015fletmenizin geliri \u00fczerinde ger\u00e7ek bir etkiye sahip olabilir, bu nedenle bir plan olu\u015fturmak hi\u00e7 de zor de\u011fildir.<\/p>\n<h2><strong>Hedef kitlenizi bulmak i\u00e7in<\/strong><\/h2>\n<p>\u00dcr\u00fcn ve hizmetlerinizi ba\u015far\u0131l\u0131 bir \u015fekilde satmak i\u00e7in m\u00fc\u015fterilerinizi ger\u00e7ekten anlaman\u0131z gerekir. Onlar hakk\u0131nda ne kadar \u00e7ok \u015fey \u00f6\u011frenebilirseniz, onlarla ba\u011flant\u0131 kurma \u015fans\u0131n\u0131z da o kadar artar. Ya\u015f, konum, ilgi alanlar\u0131 ve meslek gibi m\u00fc\u015fteri bilgilerini i\u00e7eren bir veri taban\u0131 olu\u015fturmak, ideal m\u00fc\u015fterinizin profilini \u00e7\u0131karman\u0131za yard\u0131mc\u0131 olabilir. Bu g\u00fc\u00e7l\u00fc bilgiyle donanm\u0131\u015f olarak, i\u015fletmeniz i\u00e7in fark yaratacak kitleye odaklanmak i\u00e7in trendleri ve kal\u0131plar\u0131 arayabilirsiniz.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43403\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered.jpg\" alt=\"KOB\u0130 pazarlama\" width=\"625\" height=\"416\" \/><\/p>\n<h2><strong>Ni\u015finizi bulmak i\u00e7in<\/strong><\/h2>\n<p>\u00dcr\u00fcn veya hizmetinizin piyasan\u0131n geri kalan\u0131ndan ne kadar farkl\u0131 oldu\u011funu g\u00f6sterebilirseniz, k\u00fc\u00e7\u00fck bir i\u015fletmeyi pazarlamak \u00e7ok daha kolay olur. Benzersiz sat\u0131\u015f teklifinizi (USP) belirlemek i\u00e7in i\u015fletmenizin \u00f6z\u00fcn\u00fc tan\u0131mlamak, pazarlama plan\u0131n\u0131z\u0131n hayati bir par\u00e7as\u0131n\u0131 olu\u015fturmal\u0131d\u0131r. M\u00fc\u015fteriler i\u015fletmenizin onlara nas\u0131l yard\u0131mc\u0131 olaca\u011f\u0131n\u0131 bilmek istedi\u011finden ve bu da rekabette \u00f6ne \u00e7\u0131kman\u0131za yard\u0131mc\u0131 olabilece\u011finden, faydalar\u0131 net bir \u015fekilde \u00f6zetlemek i\u00e7in zaman ay\u0131r\u0131n.<\/p>\n<h2><strong>Stratejik ittifaklar kurmak<\/strong><\/h2>\n<p>K\u00fc\u00e7\u00fck i\u015fletme pazarlama fikirleri \u00fczerinde d\u00fc\u015f\u00fcn\u00fcrken, ayn\u0131 pazar\u0131 hedefleyen ancak farkl\u0131 \u00fcr\u00fcn veya hizmetlere sahip tamamlay\u0131c\u0131 i\u015fletmelerle ortakl\u0131klar veya ittifaklar kurman\u0131n da f\u0131rsatlar yaratabilece\u011fini unutmay\u0131n. Bir proje \u00fczerinde birlikte \u00e7al\u0131\u015fmak, g\u00fc\u00e7l\u00fc ili\u015fkilerin geli\u015ftirilmesine yard\u0131mc\u0131 olabilir ve yeni fikirleri de te\u015fvik edebilir. \u0130\u015fbirli\u011fi yapmak isterken kurnaz olun ve i\u015fletmenizi sizinle ayn\u0131 kalibrede bir \u015firketle ili\u015fkilendirmeyi hedefleyin, \u00e7\u00fcnk\u00fc bu imaj\u0131n\u0131z\u0131 g\u00fc\u00e7lendirmeye yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n<h2><strong>Ba\u015far\u0131y\u0131 \u00f6l\u00e7mek i\u00e7in<\/strong><\/h2>\n<p>Farkl\u0131 pazarlama faaliyetlerini denerken, \u00f6rne\u011fin profesyonel bir <a href=\"https:\/\/www.solopress.com\/blog\/tr\/brosurler-kitapciklar\/\" target=\"_blank\" rel=\"noopener noreferrer\">bro\u015f\u00fcr<\/a> Potansiyel m\u00fc\u015fterilere da\u011f\u0131tmak veya yeni bir sosyal medya platformunu test etmek i\u00e7in, \u00e7abalar\u0131n\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7meniz gerekir. En faydal\u0131 k\u00fc\u00e7\u00fck i\u015fletme pazarlama ipu\u00e7lar\u0131ndan biri, kampanyalar\u0131n\u0131z\u0131n etkinli\u011fini izlemek ve \u00f6l\u00e7mek i\u00e7in s\u00fcre\u00e7ler olu\u015fturmakt\u0131r. Bu, enerjinizi size en iyi sonu\u00e7lar\u0131 getiren y\u00f6ntemlere odaklaman\u0131za ve finansal yat\u0131r\u0131m getirisini (ROI) daha kolay kan\u0131tlaman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n<h2><strong>Fark\u0131ndal\u0131\u011f\u0131 art\u0131rmak i\u00e7in<\/strong><\/h2>\n<p>\u0130\u015fletmenizi m\u00fc\u015fterilerinizin zihninde \u00f6n planda tutmak, pazarlama plan\u0131n\u0131z\u0131n temel odak noktas\u0131 olmal\u0131d\u0131r. Markan\u0131z\u0131n, \u00fcr\u00fcnlerinizin, hizmetlerinizin ve faydalar\u0131n\u0131z\u0131n bilinirli\u011fini art\u0131rmak, sizi m\u00fc\u015fteriler i\u00e7in an\u0131nda tan\u0131n\u0131r hale getirecektir. Hemen sat\u0131n almayabilirler, ancak bu d\u00fczeyde bir g\u00fcven ve itimat yaratmak, gelecekte markan\u0131z\u0131 hat\u0131rlayacaklar\u0131 anlam\u0131na gelecektir.<a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43421 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-2.jpg\" alt=\"k\u00fc\u00e7\u00fck i\u015fletme trafi\u011fi\" width=\"643\" height=\"428\" \/><\/a><\/p>\n<h2><strong>\u0130\u015f varl\u0131klar\u0131 olu\u015fturmak i\u00e7in<\/strong><\/h2>\n<p>Bir e-posta listesi veya sosyal medya sayfas\u0131 olu\u015fturmak, k\u00fc\u00e7\u00fck i\u015fletmeniz i\u00e7in uzun vadede g\u00fc\u00e7l\u00fc bir ticari varl\u0131k olabilir. Facebook, Instagram ve Twitter gibi sosyal medya platformlar\u0131, m\u00fc\u015fterilerin sizinle do\u011frudan ba\u011flant\u0131 kurmas\u0131n\u0131 sa\u011flar ve \u00fcr\u00fcnlerinizi tan\u0131tman\u0131z i\u00e7in size bir yol sunar. Sosyal bir liste olu\u015fturmak, gelecekte sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak ve m\u00fc\u015fteri ili\u015fkilerinizi geli\u015ftirmek i\u00e7in size \u00f6nemli bir yol sa\u011flayacakt\u0131r.<\/p>\n<h2><strong>Metrikleri belirlemek i\u00e7in<\/strong><\/h2>\n<p>Pazarlama bir yat\u0131r\u0131md\u0131r. Pazarlama plan\u0131n\u0131zda belirtilen hedeflere ula\u015ft\u0131\u011f\u0131n\u0131zdan emin olmak i\u00e7in bir b\u00fct\u00e7e olu\u015fturman\u0131z \u00f6nemlidir. Metriklerinizi anlamak ve \u00f6rne\u011fin ya\u015fam boyu m\u00fc\u015fteri de\u011ferinizi (LCV) veya ortalama m\u00fc\u015fterinizin de\u011ferini bilmek, her yeni sat\u0131\u015f i\u00e7in ne kadar harcayabilece\u011finizi kolayca hesaplayabilece\u011finiz anlam\u0131na gelir. Bu bilgiler k\u00e2rl\u0131l\u0131\u011fa ula\u015fman\u0131z\u0131, i\u015finizi b\u00fcy\u00fctmenizi ve sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p>\n<h2><strong>Pazarlama y\u00f6ntemlerini belirlemek<\/strong><\/h2>\n<p>Hedef pazar\u0131n\u0131za ba\u011fl\u0131 olarak, \u00fcr\u00fcn veya hizmetinizi tan\u0131tmak i\u00e7in hangi pazarlama y\u00f6ntemlerini kullanaca\u011f\u0131n\u0131za ve neden kullanaca\u011f\u0131n\u0131za karar vermeniz gerekir. Ticaret fuarlar\u0131nda ve sergilerde \u00f6zelle\u015ftirilmi\u015f bir tan\u0131t\u0131m bro\u015f\u00fcr\u00fc ile varl\u0131k g\u00f6stermek isteyebilirsiniz. <a href=\"https:\/\/www.solopress.com\/blog\/tr\/makarali-afisler\/\">makaral\u0131 afi\u015f<\/a>, profesyonelce bas\u0131lm\u0131\u015f bir bask\u0131 ile \u00f6nemli bir toplant\u0131da etki yarat\u0131n <a href=\"https:\/\/www.solopress.com\/blog\/tr\/presentation-folders\/\">sunum klas\u00f6r\u00fc<\/a> veya SEO ile Google'da \u00fcst s\u0131ralara \u00e7\u0131k\u0131n.<\/p>\n<h2><strong>F\u0131rsatlar\u0131 belirlemek i\u00e7in<\/strong><\/h2>\n<p>Potansiyel b\u00fcy\u00fcme f\u0131rsatlar\u0131 i\u00e7in g\u00f6zlerinizi a\u00e7\u0131k tutman\u0131z \u00f6nemlidir. Bunu SWOT analizi stratejik planlama arac\u0131n\u0131 kullanarak yapabilirsiniz. Bu faydal\u0131 y\u00f6ntem, herhangi bir pazarlama plan\u0131n\u0131n g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini daha iyi anlaman\u0131za yard\u0131mc\u0131 olacakt\u0131r. Ayr\u0131ca size a\u00e7\u0131k olan olas\u0131 d\u0131\u015f f\u0131rsatlar\u0131 ve tehditleri de ana hatlar\u0131yla belirleyecektir. Her bir b\u00f6l\u00fcm\u00fc ayr\u0131 ayr\u0131 ele al\u0131n ve pazarlama plan\u0131n\u0131z\u0131 destekleyecek g\u00fc\u00e7l\u00fc bir ara\u00e7 olu\u015fturmak i\u00e7in bilgileri birle\u015ftirin.<a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43427 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-3.jpg\" alt=\"k\u00fc\u00e7\u00fck i\u015fletme f\u0131rsat\u0131\" width=\"643\" height=\"428\" \/><\/a><\/p>\n<h2><strong>De\u011fi\u015fimi y\u00f6netmek i\u00e7in<\/strong><\/h2>\n<p>\u0130\u015fletmenizin etkili bir \u015fekilde ilerlemesine yard\u0131mc\u0131 olmak i\u00e7in pazarlama plan\u0131n\u0131z\u0131 d\u00fczenli olarak g\u00f6zden ge\u00e7irmeniz faydal\u0131 olacakt\u0131r. Bu, hedefe ula\u015f\u0131p ula\u015fmad\u0131\u011f\u0131n\u0131z\u0131 kontrol etmek ve ko\u015fullar de\u011fi\u015firse gerekli revizyon ve ayarlamalar\u0131 yapmak i\u00e7indir. \u0130\u015f performans\u0131nda, m\u00fc\u015fteri davran\u0131\u015flar\u0131nda ve ekonomik iklimde meydana gelen de\u011fi\u015fiklikler pazarlama plan\u0131n\u0131z\u0131 etkileyecektir. De\u011fi\u015fikliklerle do\u011frudan m\u00fccadele etmekten ve hayatta kalmak i\u00e7in uyum sa\u011flamaktan korkmay\u0131n.<\/p>\n<p>Pazarlama her i\u015fletmede \u00f6nemli bir rol oynar. Markan\u0131z\u0131 geli\u015ftirmeye, i\u015f hedeflerinizi desteklemeye ve k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131za katk\u0131da bulunmaya katt\u0131\u011f\u0131 de\u011fer g\u00f6z ard\u0131 edilemez. \u0130\u015fletmeniz i\u00e7in en iyi pazarlama y\u00f6ntemlerinin hangileri oldu\u011funu bulmak zaman alabilir. Bir plan geli\u015ftirmek, i\u015fletmenizin b\u00fcy\u00fcmesine ve geli\u015fmesine yard\u0131mc\u0131 olacak ak\u0131ll\u0131 ve bilin\u00e7li kararlar alman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p>","protected":false},"excerpt":{"rendered":"<p>A small business marketing plan is essential for your business&#8217; operations and can help drive growth and bolster revenue. For busy SMEs, it can easily drop to the bottom of the priority list. However, it\u2019s vital to creating new opportunities and getting your company in front of the right people. To get started, you\u2019ll need [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":43397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[555],"tags":[],"class_list":{"0":"post-43364","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tutorials"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why You Need To Develop A Small Business Marketing Plan | Solopress<\/title>\n<meta name=\"description\" content=\"Why should you develop a small business marketing plan? Marketing been shown to increase revenue by up to 19% and provide useful tools for you to use\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/ogreticiler\/kucuk-i\u0307sletme-pazarlama-plani\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small business marketing plan | Why you should develop one\" \/>\n<meta property=\"og:description\" content=\"Why should you develop a small business marketing plan? Marketing been shown to increase revenue by up to 19% and provide useful tools for you to use\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/tr\/ogreticiler\/kucuk-i\u0307sletme-pazarlama-plani\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-06T14:26:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-08T20:56:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"643\" \/>\n\t<meta property=\"og:image:height\" content=\"428\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Small business marketing plan | Why you should develop one\" \/>\n<meta name=\"twitter:description\" content=\"Why should you develop a small business marketing plan? Marketing been shown to increase revenue by up to 19% and provide useful tools for you to use\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Why you need to develop a small business marketing plan\",\"datePublished\":\"2018-06-06T14:26:59+00:00\",\"dateModified\":\"2020-10-08T20:56:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/\"},\"wordCount\":1063,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg\",\"articleSection\":[\"Design Tutorials\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/\",\"name\":\"Why You Need To Develop A Small Business Marketing Plan | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg\",\"datePublished\":\"2018-06-06T14:26:59+00:00\",\"dateModified\":\"2020-10-08T20:56:18+00:00\",\"description\":\"Why should you develop a small business marketing plan? Marketing been shown to increase revenue by up to 19% and provide useful tools for you to use\",\"breadcrumb\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#primaryimage\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg\",\"width\":643,\"height\":428,\"caption\":\"small business marketing plan\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.solopress.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why you need to develop a small business marketing plan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"name\":\"The Latest Print and Design News | Solopress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.solopress.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\",\"name\":\"Solopress\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"width\":428,\"height\":88,\"caption\":\"Solopress\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Solopress\",\"https:\/\/x.com\/solopress\",\"https:\/\/instagram.com\/solopress\/\",\"https:\/\/www.linkedin.com\/company\/solopress\",\"https:\/\/uk.pinterest.com\/solopress\/\",\"https:\/\/www.youtube.com\/user\/solopress\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\",\"name\":\"Solopress\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"caption\":\"Solopress\"},\"sameAs\":[\"https:\/\/www.solopress.com\/\"],\"url\":\"https:\/\/www.solopress.com\/blog\/tr\/author\/solopress\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Neden Bir K\u00fc\u00e7\u00fck \u0130\u015fletme Pazarlama Plan\u0131 Geli\u015ftirmelisiniz | Solopress","description":"Neden bir k\u00fc\u00e7\u00fck i\u015fletme pazarlama plan\u0131 geli\u015ftirmelisiniz? Pazarlaman\u0131n geliri 19%'ye kadar art\u0131rd\u0131\u011f\u0131 ve kullanman\u0131z i\u00e7in yararl\u0131 ara\u00e7lar sa\u011flad\u0131\u011f\u0131 g\u00f6sterilmi\u015ftir","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/tr\/ogreticiler\/kucuk-i\u0307sletme-pazarlama-plani\/","og_locale":"tr_TR","og_type":"article","og_title":"Small business marketing plan | Why you should develop one","og_description":"Why should you develop a small business marketing plan? Marketing been shown to increase revenue by up to 19% and provide useful tools for you to use","og_url":"https:\/\/www.solopress.com\/blog\/tr\/ogreticiler\/kucuk-i\u0307sletme-pazarlama-plani\/","og_site_name":"The Latest Print and Design News | Solopress","article_publisher":"https:\/\/www.facebook.com\/Solopress","article_published_time":"2018-06-06T14:26:59+00:00","article_modified_time":"2020-10-08T20:56:18+00:00","og_image":[{"width":643,"height":428,"url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg","type":"image\/jpeg"}],"author":"Solopress","twitter_card":"summary_large_image","twitter_title":"Small business marketing plan | Why you should develop one","twitter_description":"Why should you develop a small business marketing plan? Marketing been shown to increase revenue by up to 19% and provide useful tools for you to use","twitter_image":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg","twitter_creator":"@solopress","twitter_site":"@solopress","twitter_misc":{"Yazan:":"Solopress","Tahmini okuma s\u00fcresi":"5 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#article","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/"},"author":{"name":"Solopress","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41"},"headline":"Why you need to develop a small business marketing plan","datePublished":"2018-06-06T14:26:59+00:00","dateModified":"2020-10-08T20:56:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/"},"wordCount":1063,"commentCount":0,"publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg","articleSection":["Design Tutorials"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/","url":"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/","name":"Neden Bir K\u00fc\u00e7\u00fck \u0130\u015fletme Pazarlama Plan\u0131 Geli\u015ftirmelisiniz | Solopress","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#primaryimage"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg","datePublished":"2018-06-06T14:26:59+00:00","dateModified":"2020-10-08T20:56:18+00:00","description":"Neden bir k\u00fc\u00e7\u00fck i\u015fletme pazarlama plan\u0131 geli\u015ftirmelisiniz? Pazarlaman\u0131n geliri 19%'ye kadar art\u0131rd\u0131\u011f\u0131 ve kullanman\u0131z i\u00e7in yararl\u0131 ara\u00e7lar sa\u011flad\u0131\u011f\u0131 g\u00f6sterilmi\u015ftir","breadcrumb":{"@id":"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#primaryimage","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg","width":643,"height":428,"caption":"small business marketing plan"},{"@type":"BreadcrumbList","@id":"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.solopress.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why you need to develop a small business marketing plan"}]},{"@type":"WebSite","@id":"https:\/\/www.solopress.com\/blog\/#website","url":"https:\/\/www.solopress.com\/blog\/","name":"En Son Bask\u0131 ve Tasar\u0131m Haberleri | Solopress","description":"","publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solopress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.solopress.com\/blog\/#organization","name":"Solopress","url":"https:\/\/www.solopress.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","width":428,"height":88,"caption":"Solopress"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Solopress","https:\/\/x.com\/solopress","https:\/\/instagram.com\/solopress\/","https:\/\/www.linkedin.com\/company\/solopress","https:\/\/uk.pinterest.com\/solopress\/","https:\/\/www.youtube.com\/user\/solopress"]},{"@type":"Person","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41","name":"Solopress","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","caption":"Solopress"},"sameAs":["https:\/\/www.solopress.com\/"],"url":"https:\/\/www.solopress.com\/blog\/tr\/author\/solopress\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/43364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/comments?post=43364"}],"version-history":[{"count":5,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/43364\/revisions"}],"predecessor-version":[{"id":69742,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/43364\/revisions\/69742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/media\/43397"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/media?parent=43364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/categories?post=43364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/tr\/wp-json\/wp\/v2\/tags?post=43364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}