{"id":43478,"date":"2018-06-20T08:34:56","date_gmt":"2018-06-20T07:34:56","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=43478"},"modified":"2022-08-27T20:22:25","modified_gmt":"2022-08-27T19:22:25","slug":"butce-kucuk-i%cc%87sletme-pazarlamasi","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/budget-small-business-marketing\/","title":{"rendered":"K\u00fc\u00e7\u00fck bir i\u015fletmeyi b\u00fct\u00e7e ay\u0131rarak pazarlaman\u0131n 17 yolu"},"content":{"rendered":"
<\/div>

K\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in pazarlama<\/strong><\/h2>\n

Pazarlama, k\u00fc\u00e7\u00fck i\u015fletmenizin ba\u015far\u0131s\u0131n\u0131n anahtar\u0131d\u0131r. Markan\u0131z\u0131 olu\u015fturman\u0131za yard\u0131mc\u0131 olur, ad\u0131n\u0131z\u0131 duyurur ve m\u00fc\u015fterilerin ilk olarak size gelmeleri i\u00e7in g\u00fcven olu\u015fturur. Do\u011fru pazarlama plan\u0131yla gelirinizi art\u0131rabilir ve m\u00fc\u015fterilerinizin daha fazlas\u0131 i\u00e7in geri gelmesini sa\u011flayabilirsiniz.<\/p>\n

K\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in pazarlama \u00f6nemli olsa da, \u00e7ok pahal\u0131ya mal olmas\u0131 gerekmez. B\u00fct\u00e7enizi daha da art\u0131rman\u0131za yard\u0131mc\u0131 olmak i\u00e7in 17 d\u00fc\u015f\u00fck maliyetli pazarlama fikrini \u00f6ne \u00e7\u0131kard\u0131k.<\/p>\n

 <\/p>\n

    \n
  1. \n

    Ne elde etmek istedi\u011finizi bilin<\/strong><\/h4>\n<\/li>\n<\/ol>\n

    Ucuz pazarlama fikirlerini uygulamaya ba\u015flamadan \u00f6nce, neyi ba\u015farmak istedi\u011finize dair net bir plan\u0131n\u0131z\u0131n olmas\u0131 \u00e7ok \u00f6nemlidir. Bir pazarlama stratejisi do\u011frudan i\u015f hedefleriyle ilgili olmal\u0131 ve ne yapmak istedi\u011finizi ana hatlar\u0131yla belirlemenize yard\u0131mc\u0131 olmal\u0131d\u0131r. Sat\u0131\u015flar\u0131 art\u0131rmak, markan\u0131z\u0131 tan\u0131tmak veya yeni m\u00fc\u015fterilere ula\u015fmak isteyip istemedi\u011finizi d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n

     <\/p>\n

      \n
    1. \n

      Bir pazarlama plan\u0131 yaz\u0131n<\/strong><\/h4>\n<\/li>\n<\/ol>\n

      Art\u0131k neyi ba\u015farmak istedi\u011finize dair bir fikriniz var, bir pazarlama plan\u0131 geli\u015ftirmek i\u00e7in zaman ay\u0131r\u0131n. K\u00fc\u00e7\u00fck bir i\u015fletmeyi pazarlaman\u0131n bir di\u011fer hayati par\u00e7as\u0131 olan gelecek plan\u0131n\u0131z, hedeflerinize nas\u0131l ula\u015faca\u011f\u0131n\u0131z\u0131 ana hatlar\u0131yla belirleyecektir. Eski m\u00fc\u015fterilerinizle tekrar ileti\u015fime ge\u00e7mek istiyorsan\u0131z, belki de bu bir e-posta stratejisi gerektiriyordur? Ya da alan\u0131n\u0131zda otorite g\u00f6stermek istiyorsan\u0131z, belki de bir blog ba\u015flatmak iyi bir fikirdir? Ka\u011f\u0131t \u00fczerinde bir planla, \u00e7arklar\u0131 harekete ge\u00e7irmeye ba\u015flayabilirsiniz.<\/p>\n

      \u00a0<\/strong><\/p>\n

        \n
      1. \n

        Personel bilgisini art\u0131r\u0131n<\/strong><\/h4>\n<\/li>\n<\/ol>\n

        \u00d6zellikle yeni bir i\u015fletme kurarken veya mevcut bir i\u015fletmenin durumunu iyile\u015ftirmeye \u00e7al\u0131\u015f\u0131rken pazarlamaya nereden ba\u015flayaca\u011f\u0131n\u0131z\u0131 bulmak her zaman kolay de\u011fildir. D\u0131\u015far\u0131dan pazarlama yard\u0131m\u0131 almak maliyetli olabilir, bu nedenle kendi ekibinizdeki personelin becerilerini art\u0131rmak i\u00e7in e\u011fitim veya yeterliliklere bak\u0131n. Online pazarlama kurslar\u0131yla h\u0131z kazanabilir veya i\u00e7erik yoluyla etki yaratman\u0131n farkl\u0131 yollar\u0131n\u0131 ke\u015ffedebilirsiniz. K\u00fc\u00e7\u00fck bir i\u015fletme olarak \u00fccretsiz e\u011fitim almaya bile hak kazanabilirsiniz. devlet i\u0307\u015f dani\u015fmanli\u011fi ve deste\u011fi\u0307<\/a>.\"\"<\/a><\/p>\n

        \u00a0<\/strong><\/p>\n

          \n
        1. \n

          Hedef kitlenizi tan\u0131y\u0131n<\/strong><\/h4>\n<\/li>\n<\/ol>\n

          M\u00fc\u015fterilerinizin kim oldu\u011funu \u00f6\u011frenin ve web sitesi i\u00e7eri\u011finizin, sosyal medya ileti\u015fimlerinizin ve pazarlama metinlerinizin onlara hitap etti\u011finden emin olun. Uzun s\u00fcrmese de pazar\u0131n\u0131z\u0131n her segmenti i\u00e7in ayr\u0131nt\u0131l\u0131 m\u00fc\u015fteri profilleri olu\u015fturmak, hedef kitlenizi daha iyi anlaman\u0131z\u0131 ve etkile\u015fimi art\u0131rman\u0131z\u0131 sa\u011flayacakt\u0131r. Yanl\u0131\u015f ki\u015filerle konu\u015fuyorsan\u0131z, bu durum pazarlama faaliyetlerinizin sonu\u00e7lar\u0131n\u0131 etkileyebilir.<\/p>\n

           <\/p>\n

            \n
          1. \n

            Rakiplerinizi izleyin<\/strong><\/h4>\n<\/li>\n<\/ol>\n

            En iyi k\u00fc\u00e7\u00fck i\u015fletme pazarlama ipu\u00e7lar\u0131ndan biri rakiplerinizi tan\u0131makt\u0131r. Hedef pazar\u0131n\u0131za da odaklanan \u015firketleri belirleyin. Pazarlama faaliyetlerine iyice bak\u0131n ve a\u015fa\u011f\u0131dakileri kullanarak kar\u015f\u0131la\u015ft\u0131r\u0131n SWOT analizi<\/a> G\u00fc\u00e7l\u00fc y\u00f6nler, zay\u0131f y\u00f6nler, f\u0131rsatlar ve tehditler hakk\u0131nda fikir edinmek i\u00e7in. Di\u011fer herkesin neler yapt\u0131\u011f\u0131ndan haberdar olmak, oyunun zirvesinde kalman\u0131za yard\u0131mc\u0131 olabilir.<\/p>\n

             <\/p>\n

              \n
            1. \n

              Sosyal medya konusunda bilgili olun<\/strong><\/h4>\n<\/li>\n<\/ol>\n

              Sosyal medya inan\u0131lmaz derecede d\u00fc\u015f\u00fck maliyetli bir pazarlama arac\u0131d\u0131r ve ayn\u0131 zamanda son derece uygun maliyetlidir. Bu y\u00f6ntemi kulland\u0131\u011f\u0131n\u0131z ilk y\u0131l i\u00e7inde viral olma konusunda endi\u015felenmeyin - bunun yerine dikkatinizi hedef kitlenizle ili\u015fki kurmaya verin. \u00c7al\u0131\u015fmaya ba\u015flad\u0131ktan sonra, a\u015fa\u011f\u0131daki gibi \u00fccretsiz sosyal medya ara\u00e7lar\u0131n\u0131 kullan\u0131n Hootsuite<\/a> ve Sprout Social.<\/a>\u00a0Bu gibi ara\u00e7lar m\u00fc\u015fterilerinizi daha iyi anlaman\u0131za ve pazarlama enerjinizi en iyi etkile\u015fimi ve y\u00f6nlendirmeleri sa\u011flayan platformlara odaklaman\u0131za yard\u0131mc\u0131 olur.<\/p>\n

               <\/p>\n

                \n
              1. \n

                \u00dccretli sosyal medyay\u0131 deneyin <\/strong><\/h4>\n<\/li>\n<\/ol>\n

                Sosyal medya, m\u00fc\u015fterilerle organik olarak etkile\u015fim kurman\u0131n m\u00fckemmel bir yoludur. \u00c7abalar\u0131n\u0131z\u0131 daha da art\u0131rmak i\u00e7in \u00fccretli sosyal reklamc\u0131l\u0131k y\u00f6ntemlerini de kullanabilirsiniz. Facebook, Twitter ve Instagram'da \u00fccretli kampanyalar y\u00fcr\u00fctme se\u00e7ene\u011fimiz mevcuttur ve istedi\u011finiz kadar \u00e7ok veya az harcama yapmay\u0131 tercih edebilirsiniz.\u00a0\"K\u00fc\u00e7\u00fck<\/a><\/strong><\/p>\n

                 <\/p>\n

                  \n
                1. \n

                  \u0130\u015finizi yerel olarak kurun<\/strong><\/h4>\n<\/li>\n<\/ol>\n

                  Yerel m\u00fc\u015fterilerinizin sizi \u00e7evrimi\u00e7i ortamda bulmalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in Google Benim \u0130\u015fletmem<\/a> i\u015fletmenizi Google'da \u00fccretsiz olarak listeleyecektir. Bu, i\u015fletmenizin Google Arama'da ve Google Haritalar'da g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmaya yard\u0131mc\u0131 olacakt\u0131r. Yan\u0131t oranlar\u0131n\u0131 art\u0131rmak i\u00e7in foto\u011fraflar ve g\u00fcncellemeler ekleyin, organik arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131rmak i\u00e7in incelemelere yan\u0131t verin ve Google Insights'taki veri analizi arac\u0131l\u0131\u011f\u0131yla etkinli\u011fi izleyin.<\/p>\n

                   <\/p>\n

                    \n
                  1. \n

                    Pazarlama malzemelerinizi yenileyin<\/strong><\/h4>\n<\/li>\n<\/ol>\n

                    Bro\u015f\u00fcrler<\/a> ve kartvi\u0307zi\u0307tler<\/a> marka itibar\u0131n\u0131z\u0131 olu\u015fturmada b\u00fcy\u00fck bir rol oynar, bu nedenle g\u00fcncel olduklar\u0131ndan ve \u00fcr\u00fcn ve hizmetlerinizi tam olarak temsil edecek \u015fekilde iyi tasarland\u0131klar\u0131ndan emin olun. Kaliteli bir kartvizit, o \u00e7ok \u00f6nemli ilk izlenimi yaratman\u0131za yard\u0131mc\u0131 olacakt\u0131r. Bro\u015f\u00fcrler ise potansiyel m\u00fc\u015fterilerle payla\u015fmak i\u00e7in faydal\u0131 pazarlama materyalleri sa\u011flar.<\/p>\n

                     <\/p>\n

                      \n
                    1. \n

                      A\u011f kurma f\u0131rsatlar\u0131n\u0131 ara\u015ft\u0131r\u0131n<\/strong><\/h4>\n<\/li>\n<\/ol>\n

                      Yerel i\u015f a\u011f\u0131 gruplar\u0131na kat\u0131lmak, \u00f6rne\u011fin BNI<\/a>ba\u011flant\u0131 kurmak, yeni f\u0131rsatlar bulmak, y\u00f6nlendirmeleri payla\u015fmak ve fikirleri tart\u0131\u015fmak isteyen di\u011fer i\u015fletme sahipleriyle tan\u0131\u015fman\u0131n kolay bir yoludur. Yerel b\u00f6lgenizdeki a\u011f\u0131n\u0131z\u0131 geni\u015fletmenize ve ba\u011flant\u0131lar\u0131n\u0131z\u0131 daha \u00f6nemli ba\u011flant\u0131lara d\u00f6n\u00fc\u015ft\u00fcrmenize yard\u0131mc\u0131 olabilirler.\"k\u00fc\u00e7\u00fck<\/a><\/p>\n

                      \u00a0<\/strong><\/p>\n

                        \n
                      1. \n

                        \u0130ncelemeler ve referanslar isteyin<\/strong><\/h4>\n<\/li>\n<\/ol>\n

                        Nielsen ara\u015ft\u0131rmas\u0131na g\u00f6re, al\u0131\u015fveri\u015f yapanlar\u0131n 83%'si arkada\u015flar\u0131n\u0131n veya ailelerinin tavsiyelerine g\u00fcvenirken, 66%'si internette yay\u0131nlanan t\u00fcketici g\u00f6r\u00fc\u015flerine g\u00fcvenmektedir. Memnun m\u00fc\u015fterileri g\u00f6r\u00fc\u015flerini sosyal medya \u00fczerinden veya a\u015fa\u011f\u0131daki gibi belirli siteler arac\u0131l\u0131\u011f\u0131yla payla\u015fmaya te\u015fvik edin TrustPilot<\/a>. Yorumlar ve referanslar markan\u0131za g\u00fcvenilirlik katacak ve potansiyel m\u00fc\u015fterileri yeni m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmenize yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n

                         <\/p>\n

                          \n
                        1. \n

                          Fuarlarda ve etkinliklerde fark edilin<\/strong><\/h4>\n<\/li>\n<\/ol>\n

                          Fuarlar ve etkinlikler, potansiyel m\u00fc\u015fterilerle tan\u0131\u015fmak ve mevcut m\u00fc\u015fterilerle g\u00f6r\u00fc\u015fmek i\u00e7in harika yerlerdir. Kalabal\u0131k aras\u0131nda \u015firketinizi fark etmelerini sa\u011flamak \u00f6nemlidir. A\u015fa\u011f\u0131dakiler gibi bas\u0131l\u0131 pazarlama materyallerini se\u00e7in bayraklar<\/a> ve makaral\u0131 afi\u015fler<\/a> \u0130\u015fletmenizin \u00f6ne \u00e7\u0131kmas\u0131na yard\u0131mc\u0131 olmak ve ki\u015fiselle\u015ftirilmi\u015f pazarlama mesaj\u0131n\u0131z\u0131 sergilemek i\u00e7in sunum klas\u00f6rleri<\/a>Kendi tasar\u0131mlar\u0131n\u0131z\u0131 ve sanat eserlerinizi i\u00e7eren.<\/p>\n

                          \u00a0<\/strong><\/p>\n

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                          1. \n

                            E-posta pazarlamas\u0131nda uzmanla\u015f\u0131n<\/strong><\/h4>\n<\/li>\n<\/ol>\n

                            E-posta ile pazarlama, m\u00fc\u015fterilerinizle do\u011frudan ileti\u015fim kurman\u0131za yard\u0131mc\u0131 olan son derece etkili ve d\u00fc\u015f\u00fck b\u00fct\u00e7eli bir pazarlama fikridir. A\u015fa\u011f\u0131dakiler gibi uzman ara\u00e7lar\u0131 kullan\u0131n MailChimp<\/a> Ki\u015fiselle\u015ftirilmi\u015f e-postalar olu\u015fturmaya yard\u0131mc\u0131 olmak ve hedeflemeyi ve d\u00f6n\u00fc\u015f\u00fcm\u00fc iyile\u015ftirmek i\u00e7in m\u00fc\u015fteri verilerindeki bo\u015fluklar\u0131 tamamlamak. Okuyucunun dikkatini hemen \u00e7ekmek i\u00e7in ak\u0131lda kal\u0131c\u0131 konu sat\u0131rlar\u0131 kullanmay\u0131 unutmay\u0131n.<\/p>\n

                            \u00a0<\/strong><\/p>\n

                              \n
                            1. \n

                              Do\u011frudan postay\u0131 avantaj\u0131n\u0131za kullan\u0131n<\/strong><\/h4>\n<\/li>\n<\/ol>\n

                              Do\u011frudan posta yoluyla hedefli pazarlama, m\u00fc\u015fterilerinizi yeni heyecan verici tekliflerinizden haberdar etmenin harika bir yoludur. Sadece makul fiyatl\u0131, ki\u015fiselle\u015ftirilmi\u015f bir el ilan\u0131 veya bro\u015f\u00fcr<\/a> M\u00fc\u015fterilerinizi sundu\u011funuz hizmetler hakk\u0131nda bilgilendirmek i\u00e7in giderlerinize. Hatta d\u00f6n\u00fc\u015f\u00fcmleri te\u015fvik etmek i\u00e7in \u00f6zel f\u0131rsatlar ve indirimler de ekleyebilirsiniz.\"do\u011frudan<\/a><\/p>\n

                              \u00a0<\/strong><\/p>\n

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                              1. \n

                                Promosyonel pazarlama ile yarat\u0131c\u0131 olun<\/strong><\/h4>\n<\/li>\n<\/ol>\n

                                Cephaneli\u011finizdeki do\u011fru promosyon malzemeleri ile kalabal\u0131\u011f\u0131n aras\u0131ndan s\u0131yr\u0131labilirsiniz. Solopress ile a\u015fa\u011f\u0131dakiler gibi markal\u0131 materyaller olu\u015fturabilirsiniz kalemler<\/a> ve USB bellekler<\/a>ve bunlar\u0131 toplant\u0131larda ve ticari fuarlarda e\u015fantiyon olarak kullan\u0131n. Bunlar, ilgi uyand\u0131racak ve markan\u0131z\u0131 yeni m\u00fc\u015fterilerin eline tutu\u015fturacak harika ve d\u00fc\u015f\u00fck maliyetli bir pazarlama fikridir.<\/p>\n

                                 <\/p>\n

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                                1. \n

                                  Web sitenizi g\u00f6zden ge\u00e7irin<\/strong><\/h4>\n<\/li>\n<\/ol>\n

                                  Web sitenizin m\u00fc\u015fterilerin g\u00f6z atmas\u0131n\u0131 ve ilgisini \u00e7ekmesini sa\u011flamak i\u00e7in iyi \u00e7al\u0131\u015fmas\u0131 gerekir. Tamamen optimize edildi\u011finden emin olmak i\u00e7in kapsaml\u0131 bir revizyonu d\u00fc\u015f\u00fcn\u00fcn. Gezinmesi kolay, y\u00fcklenmesi h\u0131zl\u0131 ve mobil uyumlu olmas\u0131 gerekir. D\u00fcnya genelindeki kullan\u0131c\u0131lar\u0131n 52%'si art\u0131k internette cep telefonlar\u0131ndan geziniyor. Ayr\u0131ca, yeni i\u00e7erik g\u00fcncellemek veya eklemek ve site yap\u0131s\u0131 ve ba\u011flant\u0131lar i\u00e7in en iyi uygulamalar\u0131 takip etmek, arama motorlar\u0131ndaki s\u0131ralaman\u0131z\u0131 iyile\u015ftirmeye yard\u0131mc\u0131 olacakt\u0131r. Web sitenizi yenilemek pahal\u0131ya mal olmak zorunda de\u011fil - a\u015fa\u011f\u0131daki gibi b\u00fct\u00e7e dostu ara\u00e7lara g\u00f6z at\u0131n WordPress<\/a> ve Wix<\/a>.<\/p>\n

                                   <\/p>\n

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                                  1. \n

                                    Faaliyetlerinizi \u00f6l\u00e7\u00fcn ve takip edin<\/strong><\/h4>\n<\/li>\n<\/ol>\n

                                    T\u00fcm pazarlama faaliyetlerinizden en iyi \u015fekilde yararlanmak i\u00e7in \u00e7abalar\u0131n\u0131z\u0131n sonu\u00e7lar\u0131n\u0131 takip etmeniz ve \u00f6l\u00e7meniz \u00e7ok \u00f6nemlidir. A\u015fa\u011f\u0131dakiler gibi \u00fccretsiz \u00e7evrimi\u00e7i ara\u00e7lar\u0131 kullan\u0131n Google Analytics<\/a> ve \u00e7evrimd\u0131\u015f\u0131 pazarlama y\u00f6ntemlerini de takip etmeyi unutmay\u0131n. Bu, sizin i\u00e7in neyin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131 net bir \u015fekilde g\u00f6rmenizi sa\u011flayacakt\u0131r. B\u00f6ylece pazarlama faaliyetlerinizde ince ayar yapabilir ve en ba\u015far\u0131l\u0131 olaca\u011f\u0131n\u0131z alanlara odaklanabilirsiniz.<\/p>\n

                                     <\/p>\n

                                    \u00c7evrimi\u00e7i ve \u00e7evrimd\u0131\u015f\u0131 pazarlama y\u00f6ntemlerinin bir kar\u0131\u015f\u0131m\u0131yla, bankalar\u0131 zorlamadan \u015firketiniz i\u00e7in b\u00fcy\u00fck bir ba\u015far\u0131 yaratabilirsiniz. Mevcut \u00fccretsiz ve d\u00fc\u015f\u00fck maliyetli ara\u00e7lar konusunda bilgili olun. Bunlarla marka bilinirli\u011fini art\u0131rabilir, sat\u0131\u015flar\u0131 art\u0131rabilir ve daha b\u00fcy\u00fck bir pazar pay\u0131 kazanabilirsiniz.<\/p>","protected":false},"excerpt":{"rendered":"

                                    Marketing for small business Marketing is key to the success of your small business. It helps to establish your brand, gets your name out there and builds trust with customers so they come to you first. With the right marketing plan, you can increase revenue and keep your clients coming back for more. Although marketing […]<\/p>\n","protected":false},"author":23,"featured_media":43511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-43478","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\n17 Ways To Market A Small Business On A Budget | Solopress<\/title>\n<meta name=\"description\" content=\"Marketing for small business can often make you wonder where to start so, we've put together 17 ways to market a small business on a budget to help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/butce-kucuk-i\u0307sletme-pazarlamasi\/\" \/>\n<meta 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