{"id":534,"date":"2011-02-01T09:17:04","date_gmt":"2011-02-01T09:17:04","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=534"},"modified":"2019-06-26T08:20:04","modified_gmt":"2019-06-26T07:20:04","slug":"kartpostal-pazarlama","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/postcard-marketing\/","title":{"rendered":"Kartpostallar\u0131 Bir Pazarlama Arac\u0131 Olarak Kullanmak"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><br \/>\n\u00c7o\u011fu insan i\u00e7in kartpostal tatildeyken g\u00f6nderilen bir \u015feydir, ancak bir\u00e7ok i\u015fletme kartpostallar\u0131n bir pazarlama arac\u0131 olarak de\u011ferinin fark\u0131na varmaktad\u0131r.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/02\/postcards-for-marketing-e1406813658946.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-22012\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/02\/postcards-for-marketing-682x1024.png\" alt=\"&#039;kartpostallar pazarlama araci olarak nasil kullanilir&#039; \u00f6ne \u00e7ikan g\u00f6rsel ba\u015flik ve banner\" width=\"682\" height=\"1024\" \/><\/a><\/p>\n<p>Daralan b\u00fct\u00e7eler ve s\u0131n\u0131rl\u0131 kaynaklarla birlikte i\u015fletmeler, potansiyel m\u00fc\u015fterileri hedeflemek i\u00e7in giderek daha y\u00fcksek etkili, ancak d\u00fc\u015f\u00fck maliyetli bir y\u00f6ntem aramaktad\u0131r. Do\u011frudan posta uzun zamand\u0131r bir mesaj\u0131 iletmek i\u00e7in kullan\u0131lan bir y\u00f6ntem olarak bilinse de, geleneksel olarak mektuplar\/zarflar kullan\u0131lm\u0131\u015ft\u0131r. Ancak, <a title=\"Solopress kartpostallar\" href=\"https:\/\/www.solopress.com\/blog\/tr\/kartpostallar\/\">KARTPOSTAL<\/a> Kampanyalar \"bir resim bin kelime anlat\u0131r\" s\u00f6z\u00fcnden yararlan\u0131r ve bu nedenle mesaj\u0131n\u0131z\u0131 t\u00fcketicilere ula\u015ft\u0131rman\u0131n son derece g\u00f6rsel bir yoludur. Ayr\u0131ca, kartpostal iyi tasarland\u0131\u011f\u0131 s\u00fcrece al\u0131c\u0131 taraf\u0131ndan al\u0131nd\u0131\u011f\u0131 anda etki yarat\u0131r: bir zarf\u0131 a\u00e7malar\u0131na veya iyi niyetli metin paragraflar\u0131n\u0131 okumalar\u0131na gerek yoktur.<\/p>\n<p>Genel olarak bir kartpostal kampanyas\u0131 i\u00e7in iki farkl\u0131 yakla\u015f\u0131m s\u00f6z konusudur ve en uygun olan\u0131 tabii ki hedeflerinize ve hedef kitlenize ba\u011fl\u0131d\u0131r.<\/p>\n<p>Pop\u00fcler bir yakla\u015f\u0131m olan teaser kampanyas\u0131n\u0131n temel amac\u0131 \u00fcr\u00fcn veya hizmetlerinizle ilgili ayr\u0131nt\u0131lar\u0131 a\u00e7\u0131klamak de\u011fil, okuyucunun kartpostal\u0131 kimin g\u00f6nderdi\u011fini ve mesaj\u0131n ne oldu\u011funu sorgulamas\u0131n\u0131 sa\u011flamakt\u0131r. Kartpostal bir mesaj i\u00e7erebilir <a href=\"https:\/\/unsplash.com\/search\/photos\/abstract\">soyut g\u00f6r\u00fcnt\u00fc<\/a>Bir yapbozun par\u00e7alar\u0131, hatta \u00fcr\u00fcn veya hizmetle ilgili bir foto\u011fraf, bir ba\u015fl\u0131k, ancak daha fazla ayr\u0131nt\u0131 yok. Bunu genellikle ek bilgi i\u00e7eren ba\u015fka bir kartpostal takip eder ya da kartpostalda okuyucular\u0131n daha fazla bilgi edinmesi i\u00e7in i\u015fletmenin web sitesi listelenebilir.<\/p>\n<p>Alternatif olarak, i\u015fletmeler \u00fcr\u00fcnlerini a\u00e7\u0131klayarak veya belirli ayr\u0131nt\u0131lar\u0131 ortaya \u00e7\u0131kararak daha bilgilendirici bir yakla\u015f\u0131m se\u00e7ebilirler. Bununla birlikte, en etkili kampanyalar m\u00fc\u015fteriyi harekete ge\u00e7irmelidir ve bu genellikle kartpostal\u0131n i\u00e7inde bir miktar gizem unsuru b\u0131rakarak daha fazla ayr\u0131nt\u0131 \u00f6\u011frenmek istemelerini sa\u011flayarak i\u015fe yarar.<\/p>\n<p>En iyi kartpostallar\u0131 olu\u015fturmak i\u00e7in dikkat edilmesi gereken birka\u00e7 husus vard\u0131r:<\/p>\n<ul>\n<li>K\u0131sa ama tatl\u0131 tutun. Kartpostal\u0131n arkas\u0131ndaki fikir, m\u00fc\u015fterinin ilgisini \u00e7ekmek ve potansiyel m\u00fc\u015fteri olu\u015fturmakt\u0131r; bu da mesaj\u0131 m\u00fcmk\u00fcn oldu\u011funca basit tutmak anlam\u0131na gelir. T\u00fcm ayr\u0131nt\u0131lar\u0131 a\u00e7\u0131klamaya \u00e7al\u0131\u015fmay\u0131n, bunun yerine okuyucunun daha fazlas\u0131n\u0131 \u00f6\u011frenmek istemesini sa\u011flayacak teaser bilgiler verin. M\u00fcmk\u00fcnse, daha fazlas\u0131n\u0131 \u00f6\u011frenebilmeleri i\u00e7in ilgili ileti\u015fim bilgilerinin (i\u015fletme ad\u0131, adresi veya web sitesi) mevcut oldu\u011fundan emin olun.<\/li>\n<li>Her \u015fey g\u00f6rsel etkiyle ilgili. Kartpostal kampanyalar\u0131 okuyucular\u0131na sa\u011flad\u0131klar\u0131 g\u00f6rsel etkiye dayan\u0131r, bu nedenle g\u00f6rselleri ve ba\u015fl\u0131klar\u0131 dikkatle de\u011ferlendirin. E\u011fer ger\u00e7ekten g\u00fczel bir g\u00f6rselse, daha uzun bir raf \u00f6mr\u00fcne sahip olacak ve daha \u00e7ok konu\u015fulacakt\u0131r.<\/li>\n<li>Posta listelerini dikkatlice de\u011ferlendirin - belirli bir b\u00f6lgedeki herkesi mi yoksa belirli \u00f6zelliklere sahip haneleri mi hedefliyorsunuz? Kendinizi kapt\u0131rmak kolay olabilir, ancak kartpostal\u0131n kimlere g\u00f6nderildi\u011fini izlemek de belirli bir b\u00fct\u00e7e dahilinde \u00e7al\u0131\u015fman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/li>\n<li>Son olarak, ince, dayan\u0131ks\u0131z veya ucuz g\u00f6r\u00fcn\u00fcml\u00fc kartlara bask\u0131 yaparak \u00e7abalar\u0131n\u0131z\u0131 bo\u015fa harcamay\u0131n - 400 gsm idealdir.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":22012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[884],"class_list":{"0":"post-534","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-postcards"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Postcards As A Marketing Tool | Solopress<\/title>\n<meta name=\"description\" content=\"For most people a postcard is something that you send when on holiday, however many businesses are realising the value of postcards as a marketing tool.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/kartpostal-pazarlama\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Postcards As A Marketing Tool | Solopress\" \/>\n<meta property=\"og:description\" content=\"For most people a postcard is something that you send when on holiday, however many businesses are realising the value of postcards as a marketing tool.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/kartpostal-pazarlama\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2011-02-01T09:17:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-26T07:20:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/02\/postcards-for-marketing-e1406813658946.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aron Priest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aron Priest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/postcard-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/postcard-marketing\/\"},\"author\":{\"name\":\"Aron Priest\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/48b967ba047cb36781b5820a5bc366a2\"},\"headline\":\"Using Postcards As A Marketing Tool\",\"datePublished\":\"2011-02-01T09:17:04+00:00\",\"dateModified\":\"2019-06-26T07:20:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/postcard-marketing\/\"},\"wordCount\":502,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/postcard-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/02\/postcards-for-marketing-e1406813658946.png\",\"keywords\":[\"Postcards\"],\"articleSection\":[\"Business &amp; 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