{"id":53735,"date":"2019-02-01T14:54:00","date_gmt":"2019-02-01T14:54:00","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=53735"},"modified":"2023-05-25T21:23:21","modified_gmt":"2023-05-25T20:23:21","slug":"sadakat-kartlarinin-isletmeler-icin-5-faydasi","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/","title":{"rendered":"Sadakat Kartlar\u0131n\u0131n i\u015fletmeler i\u00e7in 5 faydas\u0131"},"content":{"rendered":"
<\/div>\r\n

Sadakat Kartlar\u0131<\/a> i\u015fletmeniz i\u00e7in paha bi\u00e7ilmez bir varl\u0131k olabilir - ve \u015fimdi rakamlar bunu kan\u0131tl\u0131yor. YouGov taraf\u0131ndan yak\u0131n zamanda yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, \u0130ngiliz t\u00fcketicilerin d\u00f6rtte \u00fc\u00e7\u00fc art\u0131k bir sadakat program\u0131na \u00fcye.<\/p>\r\n\r\n\r\n\r\n

Peki, ba\u015far\u0131lar\u0131n\u0131n s\u0131rr\u0131 nedir? Ve markalar neden bunlar\u0131 kullanmal\u0131? Her ikisinin de cevab\u0131 basit; markan\u0131zla al\u0131\u015fveri\u015f yapan m\u00fc\u015fteriyi bir sadakat program\u0131 ile \u00f6d\u00fcllendirerek, i\u015fletmenize sad\u0131k kalma \u015fanslar\u0131n\u0131 art\u0131r\u0131r ve tekrar i\u015f yapmalar\u0131na yard\u0131mc\u0131 olursunuz.<\/p>\r\n\r\n\r\n\r\n

Ancak tek faydas\u0131 bunlar de\u011fildir. \u0130\u015fletmeniz i\u00e7in bir program olu\u015fturmay\u0131 d\u00fc\u015f\u00fcnmeniz i\u00e7in \u00e7ok say\u0131da neden var. Bu yaz\u0131 ilk be\u015fi ke\u015ffetmeyi ama\u00e7l\u0131yor. Ama \u00f6nce, sadakat kartlar\u0131n\u0131n nas\u0131l ba\u015flad\u0131\u011f\u0131na dair k\u0131sa bir giri\u015f.<\/p>\r\n\r\n\r\n\r\n

Sadakat kartlar\u0131 nas\u0131l ba\u015flad\u0131?<\/strong><\/h2>\r\n\r\n\r\n\r\n

M\u00fc\u015fterileri \u00f6d\u00fcllendirme fikri bir s\u00fcredir g\u00fcndemdeydi, ancak \u0130ngiltere perakende sekt\u00f6r\u00fcnde ilk sadakat kart\u0131 1995 y\u0131l\u0131nda ortaya \u00e7\u0131kt\u0131.<\/p>\r\n\r\n\r\n\r\n

Tesco Clubcard, markaya ba\u011fl\u0131l\u0131k yaratmak i\u00e7in ki\u015fiselle\u015ftirilmi\u015f bir indirim program\u0131 olu\u015fturarak bu konuda \u00f6nc\u00fcl\u00fck etti. Sadece bir y\u0131l sonra kart sahiplerinin harcamalar\u0131nda 28%'lik inan\u0131lmaz bir art\u0131\u015fla h\u0131zl\u0131 bir \u015fekilde kar\u015f\u0131l\u0131\u011f\u0131n\u0131 almaya ba\u015flad\u0131.<\/p>\r\n\r\n\r\n\r\n

K\u0131sa s\u00fcre i\u00e7inde di\u011fer b\u00fcy\u00fck markalar da bunu fark etti ve bug\u00fcn neredeyse t\u00fcm b\u00fcy\u00fck i\u015fletmeler bir t\u00fcr sadakat program\u0131 sunuyor.<\/p>\r\n\r\n\r\n\r\n

\r\n
\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

1. Uzun vadeli bir m\u00fc\u015fteri-marka ili\u015fkisi kurar<\/strong><\/p>\r\n\r\n\r\n\r\n

Bir sadakat program\u0131n\u0131n temel amac\u0131, uzun s\u00fcreli bir ili\u015fki kurmak i\u00e7in teklifler ve f\u0131rsatlar kullanarak m\u00fc\u015fterileri tekrar m\u00fc\u015fteri olarak i\u015fletmenize \u00e7ekmektir.<\/p>\r\n\r\n\r\n\r\n

Bu uygulama sadece m\u00fc\u015fterileri elde tutmada olduk\u00e7a etkili olmakla kalm\u0131yor, ayn\u0131 zamanda m\u00fc\u015fteriler markaya daha fazla yat\u0131r\u0131m yapt\u0131k\u00e7a daha geni\u015f bir i\u015fletme genelinde daha derin bir ba\u011fl\u0131l\u0131k yarat\u0131yor.<\/p>\r\n\r\n\r\n\r\n

2. M\u00fc\u015fterileri \u015fa\u015f\u0131rtmak ve memnun etmek<\/strong><\/p>\r\n\r\n\r\n\r\n

M\u00fc\u015fteriler art\u0131k puan toplamak istemiyor. Bunun yerine, bir sadakat program\u0131na kaydolmay\u0131 tercih ettiklerinde yeni, heyecan verici ve dinamik bir \u015fey istiyorlar.<\/p>\r\n\r\n\r\n\r\n

Bir\u00e7ok marka bu de\u011fi\u015fime yan\u0131t verdi ve genellikle interaktif uygulamalar arac\u0131l\u0131\u011f\u0131yla ki\u015fiselle\u015ftirilmi\u015f sadakat kart\u0131 hizmetleri sunuyor. M\u00fc\u015fterilerin bireysel ilgi alanlar\u0131na ve ge\u00e7mi\u015f sat\u0131n al\u0131mlar\u0131na ili\u015fkin verileri kullanarak onlara \u00f6zel hedefli teklifler olu\u015fturuyorlar. T\u00fcketicilerle bu \u015fekilde daha derin bir ili\u015fki kurmak, onlarla daha derin bir ili\u015fki kurabilir.<\/p>\r\n\r\n\r\n\r\n

3. M\u00fckemmel bir m\u00fc\u015fteri deneyimi yarat\u0131r <\/strong><\/p>\r\n\r\n\r\n\r\n

S\u00fcrekli de\u011fi\u015fen m\u00fc\u015fteri talebi ortam\u0131, t\u00fcketicilerin art\u0131k sadakat programlar\u0131ndan geleneksel uzun vadeli, birikimli sistem yerine anl\u0131k \u00f6d\u00fcller istedikleri anlam\u0131na geliyor. M\u00fckemmel dengeyi bulmak \u00e7ok \u00f6nemlidir.<\/p>\r\n\r\n\r\n\r\n

Kay\u0131t bonusu veya bir sonraki al\u0131\u015fveri\u015flerinde an\u0131nda para indirimi gibi sat\u0131n almaya yak\u0131n bir \u00f6d\u00fcl sa\u011flayan sadakat programlar\u0131, onlar\u0131 geri d\u00f6nmeye te\u015fvik edebilir. Bu, kay\u0131t \u00fccretlerinden veya \u00fcyelik maliyetlerinden ka\u00e7\u0131narak i\u015fletmenizi di\u011ferlerinin \u00fczerine \u00e7\u0131karabilir.<\/p>\r\n\r\n\r\n\r\n

4. M\u00fc\u015fterileri marka savunucular\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fcn
<\/strong><\/p>\r\n\r\n\r\n\r\n

A\u011f\u0131zdan a\u011f\u0131za pazarlama, markan\u0131z\u0131 tan\u0131tmak i\u00e7in en g\u00fc\u00e7l\u00fc ara\u00e7lardan biridir. Sadakat kartlar\u0131 gibi programlar, \u00fcyelerinizin d\u0131\u015far\u0131 \u00e7\u0131k\u0131p ailelerine ve arkada\u015flar\u0131na i\u015fletmeniz hakk\u0131nda bilgi verme \u015fans\u0131n\u0131 art\u0131r\u0131r.<\/p>\r\n\r\n\r\n\r\n

Bu sayede daha fazla insan markan\u0131z hakk\u0131nda konu\u015fur, daha fazla t\u00fcketici program\u0131n\u0131za kaydolur ve sat\u0131\u015flar\u0131n artmas\u0131 gibi potansiyel faydalar da elde edilir.<\/p>\r\n\r\n\r\n\r\n

5. Bir topluluk olu\u015fturun <\/strong><\/p>\r\n\r\n\r\n\r\n

Mevcut m\u00fc\u015fterilerin yeni m\u00fc\u015fterilere g\u00f6re ortalama 67% daha fazla harcama yapmas\u0131, m\u00fc\u015fterilerinizi sad\u0131k tutman\u0131n \u00f6nemini g\u00f6stermektedir. Buna ek olarak, insanlar\u0131n bir i\u015fletmeye sad\u0131k kalma olas\u0131l\u0131\u011f\u0131 \u00fcr\u00fcnlerden ziyade inan\u00e7 ve de\u011ferlerine g\u00f6re \u00e7ok daha y\u00fcksektir.<\/p>\r\n\r\n\r\n\r\n

\u0130\u015fletmeler, bu gruptaki t\u00fcm perakendecilerde kullan\u0131labilecek her \u015feyi kapsayan teklifler sunan ortak sadakat programlar\u0131 olu\u015fturmak i\u00e7in di\u011fer yerel \u015firketlerle bir araya gelerek bundan faydalan\u0131yor. Bu, sadakatin payla\u015f\u0131ld\u0131\u011f\u0131 mini bir topluluk olu\u015fturman\u0131n harika bir yoludur.<\/p>\r\n\r\n\r\n\r\n

Ba\u015far\u0131l\u0131 sadakat kart\u0131 programlar\u0131: My Starbucks Rewards<\/strong><\/h2>\r\n\r\n\r\n\r\n

2012 y\u0131l\u0131nda Starbucks, Birle\u015fik Krall\u0131k'taki \u00f6n \u00f6demeli \u00fcye kartlar\u0131n\u0131 My Starbucks Rewards program\u0131 ile de\u011fi\u015ftirdi. Bu, m\u00fc\u015fteri deneyimlerini d\u00f6n\u00fc\u015ft\u00fcrd\u00fc ve h\u0131zl\u0131 bir puan toplama sistemi kullanarak ziyaretleri \u00f6d\u00fcllere d\u00f6n\u00fc\u015ft\u00fcrerek sadakatlerini art\u0131rd\u0131.<\/p>\r\n\r\n\r\n\r\n

Bunun yan\u0131 s\u0131ra, e\u015flik eden bir uygulama da yay\u0131nlad\u0131lar. Bu uygulama k\u0131sa s\u00fcrede piyasadaki en d\u00fczenli kullan\u0131lan sadakat uygulamalar\u0131ndan biri haline geldi ve m\u00fc\u015fterilerin hareket halindeyken puanlar\u0131na kolayca eri\u015febilmelerini sa\u011flad\u0131. Bu da m\u00fc\u015fterilerle dijital etkile\u015fimlerinin h\u0131zla artmas\u0131n\u0131 sa\u011flad\u0131 ve kan\u0131tlanm\u0131\u015f puan tabanl\u0131 m\u00fc\u015fteri sadakati tekni\u011fini dijital \u00e7a\u011fa ta\u015f\u0131d\u0131.<\/p>\r\n\r\n\r\n\r\n

M\u00fc\u015fterileri \u00f6d\u00fcl programlar\u0131n\u0131 kullanmaya daha fazla te\u015fvik etmek i\u00e7in k\u0131sa bir s\u00fcre \u00f6nce Spotify ile i\u015fbirli\u011fi yaparak sad\u0131k kullan\u0131c\u0131lara Starbucks'ta \u00e7al\u0131nan m\u00fczikleri \u00fccretsiz olarak dinleme f\u0131rsat\u0131 sundu ve bir sadakat kart\u0131 program\u0131nda marka i\u015fbirli\u011finin ne kadar etkili olabilece\u011fini g\u00f6sterdi.<\/p>\r\n\r\n\r\n\r\n

\u0130\u015fletmeniz i\u00e7in bir sadakat kart\u0131 program\u0131 ba\u015flatmaya karar verdikten sonra, tasar\u0131mlar\u0131 hakk\u0131nda d\u00fc\u015f\u00fcnmeye ba\u015flay\u0131n. Solopress, farkl\u0131 kart boyutlar\u0131 ve ka\u011f\u0131t t\u00fcrleri ile \u0131smarlama sadakat kartlar\u0131 basabilir. M\u00fc\u015fterilerinizin sevece\u011fi kartlar\u0131 bug\u00fcn olu\u015fturmaya ba\u015flay\u0131n.<\/p>","protected":false},"excerpt":{"rendered":"

Loyalty Cards can be an invaluable asset to your business – and now the figures are in to prove it. According to a recent study by YouGov, three-quarters of British consumers are now signed onto a loyalty scheme. So, what is the secret to their success? And why should brands use them? The answer to […]<\/p>\n","protected":false},"author":23,"featured_media":53804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[839],"class_list":{"0":"post-53735","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-loyalty-cards"},"acf":[],"yoast_head":"\n5 Benefits Of Loyalty Cards For Businesses | Solopress<\/title>\n<meta name=\"description\" content=\"Loyalty cards can do wonders for your brand, boosting repeat sales and customer satisfaction. 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