{"id":5428,"date":"2012-10-18T12:13:23","date_gmt":"2012-10-18T11:13:23","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=5428"},"modified":"2020-02-26T16:45:21","modified_gmt":"2020-02-26T16:45:21","slug":"tasarim-anlayisi-si%cc%87mdi%cc%87ye-kadar-yapilmis-en-sok-edi%cc%87ci%cc%87-si%cc%87gara-karsiti-afi%cc%87sler","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/print-inspiration\/design-insight-the-most-shocking-anti-smoking-posters-ever-made\/","title":{"rendered":"\u015eimdiye kadar yap\u0131lm\u0131\u015f en \u015fok edici sigara kar\u015f\u0131t\u0131 afi\u015fler"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Yeni Design Insight blog yaz\u0131 dizimizin ilkinde Solopress, \u015fimdiye kadar yap\u0131lm\u0131\u015f en \u015fok edici sigara kar\u015f\u0131t\u0131 posterleri inceliyor...<\/em><\/h3>\n<p>Bu ay\u0131n NHS destekli sigaray\u0131 b\u0131rakma m\u00fccadelesi olan Stoptober'\u0131 yar\u0131lad\u0131\u011f\u0131m\u0131za g\u00f6re nas\u0131l ba\u015fa \u00e7\u0131k\u0131yorsunuz? S\u0131k\u0131 durun ve t\u00fct\u00fcn\u00fcn cazibesine ya da nikotin ihtiyac\u0131n\u0131za yenik d\u00fc\u015fmeyin; \u00e7\u00fcnk\u00fc t\u0131bbi ara\u015ft\u0131rmalar, ba\u015flang\u0131\u00e7ta 28 g\u00fcn boyunca sigaray\u0131 b\u0131rakan ki\u015filerin uzun vadede sigaras\u0131z kalma ihtimalinin 5 kat daha fazla oldu\u011funu g\u00f6steriyor. Sigaran\u0131n yaln\u0131zca Birle\u015fik Krall\u0131k'ta 100.000'den fazla \u00f6l\u00fcme neden oldu\u011fu ve uzun s\u00fcreli sigara i\u00e7enlerin yar\u0131s\u0131n\u0131n sigara kaynakl\u0131 bir hastal\u0131ktan erken \u00f6lece\u011fi korkutucu bir istatistiktir.<\/p>\n<p>A\u015f\u0131r\u0131 veya rahats\u0131z edici reklamlar da insanlar\u0131n sigaray\u0131 b\u0131rakmas\u0131na yard\u0131mc\u0131 olur mu? \u0130\u015fte t\u00fcm zamanlar\u0131n en \u015fok edici 5 sigara kar\u015f\u0131t\u0131 afi\u015fini se\u00e7tik:<\/p>\n<h2>5. \"Hooked\"<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5430\" title=\"\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/10\/solopress-design-insight-anti-smoking-poster-nhs-hooked.jpg\" alt=\"Solopress Design Insight NHS sigara kar\u015f\u0131t\u0131 posteri ba\u011flad\u0131\" width=\"650\" height=\"325\" \/><\/p>\n<pre>Resim kayna\u011f\u0131: \u0130lham Odas\u0131<\/pre>\n<p>NHS'nin 2007'de ba\u015flatt\u0131\u011f\u0131 ve sigara ba\u011f\u0131ml\u0131l\u0131klar\u0131 nedeniyle bal\u0131k kancalar\u0131na kelimenin tam anlam\u0131yla 'tak\u0131lm\u0131\u015f' tiryakilerin g\u00f6r\u00fcnt\u00fclerini i\u00e7eren bu tart\u0131\u015fmal\u0131 kampanya TV'de, reklam panolar\u0131nda, gazetelerde, dergilerde, internet reklamlar\u0131nda ve ba\u015fka yerlerde yer ald\u0131. Afi\u015f reklamlar\u0131 \u00e7i\u011f g\u00f6r\u00fcnt\u00fclerle devam ederken, TV reklamlar\u0131 da sigara i\u00e7enlerin sonunda kendilerini ba\u011f\u0131ml\u0131l\u0131k yaratan al\u0131\u015fkanl\u0131klar\u0131ndan kurtarabildikleri olumlu bir taraf\u0131 g\u00f6sterdi. T\u00fcm y\u0131l boyunca en \u00e7ok ses getiren reklam kampanyalar\u0131ndan biri olan bu kampanya, sigara i\u00e7enler aras\u0131nda 90%'lik bir fark\u0131ndal\u0131k yaratm\u0131\u015f ve Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131 taraf\u0131ndan daha \u00f6nce y\u00fcr\u00fct\u00fclen herhangi bir sigara kar\u015f\u0131t\u0131 kampanyadan al\u0131nan en y\u00fcksek yan\u0131t hacmine ula\u015fm\u0131\u015ft\u0131r. Bu durum muhtemelen Reklam Standartlar\u0131 Kurumu'nun neden rahats\u0131z edici ve sald\u0131rgan i\u00e7eri\u011fiyle ilgili 774 \u015fikayet ald\u0131\u011f\u0131n\u0131 da a\u00e7\u0131klamaya yard\u0131mc\u0131 oluyor. ASA \u015fik\u00e2yetlerin bir k\u0131sm\u0131n\u0131 onaylad\u0131 ve k\u00fc\u00e7\u00fck \u00e7ocuklar\u0131n g\u00f6rmesini uygun bulmad\u0131\u011f\u0131 i\u00e7in afi\u015fleri okullar\u0131n yak\u0131n\u0131nda yasaklad\u0131. Yine de son g\u00fclen NHS oldu. Kampanyan\u0131n hedef kitlesi aras\u0131ndaki ola\u011fan\u00fcst\u00fc ba\u015far\u0131s\u0131n\u0131n yan\u0131 s\u0131ra, \"Hooked\" 2008 y\u0131l\u0131nda Marketing Week'in Y\u0131l\u0131n En \u0130yi Kampanyas\u0131 \u00f6d\u00fcl\u00fcn\u00fc kazanmaya devam etti.<\/p>\n<p>Daha fazlas\u0131n\u0131 okuyun:<br \/>\n<a title=\"http:\/\/news.bbc.co.uk\/1\/hi\/uk\/6658335.stm\" href=\"http:\/\/news.bbc.co.uk\/1\/hi\/uk\/6658335.stm\" target=\"_blank\" rel=\"noopener noreferrer\">Hooked sigara reklamlar\u0131 'kurallar\u0131 \u00e7i\u011fnedi'<\/a><\/p>\n<h2>4. \"Fumer, C'est Etre L'Esclave Du Tabac\"<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5432\" title=\"\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/10\/solopress-design-insight-anti-smoking-poster-oral-sex-spoof.jpg\" alt=\"Solopress Design Insight oral seks parodisi sigara kar\u015f\u0131t\u0131 poster\" width=\"600\" height=\"349\" \/><\/p>\n<pre>G\u00f6r\u00fcnt\u00fc kayna\u011f\u0131: Dijital Dergi<\/pre>\n<p>Kabaca \"sigara i\u00e7mek t\u00fct\u00fcn\u00fcn k\u00f6lesi olmakt\u0131r\" \u015feklinde terc\u00fcme edilebilecek bu k\u0131\u015fk\u0131rt\u0131c\u0131 sigara kar\u015f\u0131t\u0131 posterler - gen\u00e7 bir erkek ve k\u0131z\u0131n ya\u015fl\u0131 bir erke\u011fe oral seks yapmas\u0131n\u0131n bariz cinsel \u00e7a\u011fr\u0131\u015f\u0131m\u0131yla - 2010 y\u0131l\u0131nda b\u00fcy\u00fck bir karga\u015faya neden oldu. Fransa genelinde barlarda, kul\u00fcplerde ve gazetelerde g\u00f6sterilen ilanlar Les Droits des Non-Fumeurs (Sigara \u0130\u00e7meyenlerin Haklar\u0131) kampanya grubu ad\u0131na haz\u0131rlanm\u0131\u015ft\u0131. DNF kampanyas\u0131n\u0131n ba\u015fkan\u0131 G\u00e9rard Audureau, The Independent gazetesine verdi\u011fi deme\u00e7te, gen\u00e7lerin \u00f6l\u00fcms\u00fcz olduklar\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fcklerini ve cinsel istismar korkusunun onlar\u0131 hastal\u0131ktan \u00e7ok daha fazla endi\u015felendirdi\u011fini s\u00f6yledi. O d\u00f6nemde, feminist bask\u0131 grubu Chiennes de Garde (Muhaf\u0131z Orospular) gibi di\u011fer Frans\u0131z kampanyac\u0131lar, reklamlar sigara kar\u015f\u0131tl\u0131\u011f\u0131 gibi iyi bir ama\u00e7 i\u00e7in olsa bile, re\u015fit olmayanlar\u0131n seks yapt\u0131\u011f\u0131n\u0131 ima eden g\u00f6r\u00fcnt\u00fclerin kullan\u0131lmas\u0131na \u015fiddetle kar\u015f\u0131 \u00e7\u0131kt\u0131lar. Frans\u0131z BDDP et Fils reklam ajans\u0131 taraf\u0131ndan yarat\u0131lan bu afi\u015fler \u00e7arp\u0131c\u0131 olsa da, \u00e7o\u011fumuz i\u00e7in oral seks ile sigara i\u00e7mek aras\u0131nda bir ba\u011flant\u0131 kurmak zordur.<\/p>\n<p>Daha fazlas\u0131n\u0131 okuyun:<br \/>\n<a title=\"http:\/\/digitaljournal.com\/article\/288049\" href=\"http:\/\/www.digitaljournal.com\/article\/288049\" target=\"_blank\" rel=\"noopener noreferrer\">Frans\u0131z sigara kar\u015f\u0131t\u0131 poster, al\u0131\u015fkanl\u0131\u011f\u0131 oral seks yapmaya ba\u011fl\u0131yor<\/a><\/p>\n<h2>3. \"Fight Back\"<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5434\" title=\"\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/10\/solopress-design-insight-anti-smoking-poster-nhs-gbh.jpg\" alt=\"Solopress Design Insight NHS GBH sigara kar\u015f\u0131t\u0131 poster\" width=\"468\" height=\"234\" \/><\/p>\n<pre>G\u00f6r\u00fcnt\u00fc kayna\u011f\u0131: Osocio<\/pre>\n<p>Sigara i\u00e7en erkekleri hedef alan Fight Back kampanyas\u0131 2009 y\u0131l\u0131nda NHS Birmingham East and North taraf\u0131ndan ba\u015flat\u0131lm\u0131\u015ft\u0131r. Kanl\u0131, dayak yemi\u015f erkeklerin sert g\u00f6r\u00fcnt\u00fclerinin yer ald\u0131\u011f\u0131 kampanyan\u0131n sloganlar\u0131 \u015f\u00f6yleydi: \"Sigara i\u00e7mek. \u0130\u00e7inize GBH\" ve \"Sigara size sald\u0131r\u0131r. Ama her zaman g\u00f6remedi\u011finiz \u015fekillerde\". Posterler ve bro\u015f\u00fcrler al\u0131\u015fveri\u015f merkezlerinde, Aston Villa ve Birmingham City futbol kul\u00fcplerinin ma\u00e7 g\u00fcnlerinde ve 900'den fazla yerel mekanda g\u00f6r\u00fcld\u00fc ve da\u011f\u0131t\u0131ld\u0131. Bunlar, \u00fcnl\u00fc foto\u011fraf\u00e7\u0131 Rankin ve yard\u0131mc\u0131 y\u00f6netmen Chris Cottam taraf\u0131ndan haz\u0131rlanan ve YouTube'da yay\u0131nlanan k\u0131sa bir video ile desteklendi. \"\u0130nsanlar hayatlar\u0131 boyunca sigaray\u0131 b\u0131rakma reklamlar\u0131 g\u00f6rd\u00fcler ve herkes bunun kendileri i\u00e7in k\u00f6t\u00fc oldu\u011funu biliyor. Bu eski bir haber. \u0130nsanlara bu konuda yeni bir bak\u0131\u015f a\u00e7\u0131s\u0131 kazand\u0131rmad\u0131\u011f\u0131m\u0131z s\u00fcrece dikkatlerini \u00e7ekmeyecektir,\" diyor reklamlar\u0131n arkas\u0131ndaki \u015firket olan Dr Foster'\u0131n kreatif direkt\u00f6r\u00fc Joanna Mawtus. \"Bu fikrin bunu yapt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz. Olduk\u00e7a \u015fok edici ama sigaran\u0131n neden oldu\u011fu zarar da \u00f6yle.\" Bu \u00f6d\u00fcll\u00fc kampanya sonucunda \u015fehirde sigaray\u0131 b\u0131rakanlar\u0131n oran\u0131 67% gibi inan\u0131lmaz bir art\u0131\u015f g\u00f6sterdi.<\/p>\n<p>Daha fazlas\u0131n\u0131 okuyun:<br \/>\n<a title=\"http:\/\/www.guardian.co.uk\/media\/2009\/sep\/21\/rankin-nhs-viral-ad\" href=\"https:\/\/www.theguardian.com\/media\/2009\/sep\/21\/rankin-nhs-viral-ad\" target=\"_blank\" rel=\"noopener noreferrer\"> Birmingham NHS Trust Rankin'in sigara kar\u015f\u0131t\u0131 viral reklam\u0131n\u0131 yay\u0131nlad\u0131<\/a><\/p>\n<h2>2. \"Kahverengi\"<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5437\" title=\"\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/10\/solopress-design-insight-anti-smoking-poster-chile-passive.jpg\" alt=\"Solopress Design Insight \u015eili Pasif sigara kar\u015f\u0131t\u0131 poster\" width=\"390\" height=\"650\" \/><\/p>\n<pre>Resim kayna\u011f\u0131: Wallpaper4free<\/pre>\n<p>Basit\u00e7e \"Kahverengi\" olarak adland\u0131r\u0131lan film, CONAC (\u015eili Kanserle M\u00fccadele Kurumu) taraf\u0131ndan 2008 y\u0131l\u0131nda d\u00fczenlenen sigara kar\u015f\u0131t\u0131 kampanyan\u0131n bir par\u00e7as\u0131yd\u0131 ve insanlar\u0131 pasif i\u00e7icili\u011fin tehlikeleri konusunda uyarmak amac\u0131yla s\u0131k\u0131nt\u0131 i\u00e7indeki \u00e7ocuklar\u0131n g\u00f6r\u00fcnt\u00fclerini g\u00f6steriyordu. Slogan\u0131 \u015fu \u015fekildedir: \"Sigara i\u00e7mek sadece intihar de\u011fildir. Cinayettir.\" Reklam ajans\u0131 Draft FCB bu reklamlarda hi\u00e7 ac\u0131mas\u0131z davranmam\u0131\u015ft\u0131r. Her ne kadar baz\u0131 izleyiciler \u00e7ocu\u011fun dumandan bo\u011fuluyor gibi de\u011fil de \u00f6fke n\u00f6beti ge\u00e7iriyor gibi g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc g\u00f6zlemlemi\u015f olsalar da. Siz ne d\u00fc\u015f\u00fcn\u00fcyorsunuz?<\/p>\n<h2>1. \"A\u011f\u0131z Kanseri\"<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5438\" title=\"\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/10\/solopress-design-insight-anti-smoking-poster-mouth-cancer.jpg\" alt=\"Solopress Design Insight a\u011f\u0131z kanseri sigara kar\u015f\u0131t\u0131 poster\" width=\"290\" height=\"163\" \/><\/p>\n<pre>G\u00f6r\u00fcnt\u00fc kayna\u011f\u0131: D\u00fcnya Akci\u011fer Vakf\u0131<\/pre>\n<p>Sigara kar\u015f\u0131t\u0131 \u015fok edici foto\u011fraflardan olu\u015fan se\u00e7kimizdeki en a\u015f\u0131r\u0131 ve rahats\u0131z edici foto\u011fraf olan bu 'Sigara A\u011f\u0131z ve Bo\u011faz Kanserine Neden Olur' reklam\u0131n\u0131n boyutunu sizin i\u00e7in bilin\u00e7li olarak k\u00fc\u00e7\u00fcltt\u00fck. Avustralya h\u00fck\u00fcmeti 2006 y\u0131l\u0131nda sigara paketlerinin \u00fczerine b\u0131rakma hatt\u0131 telefon numaras\u0131yla birlikte bunun gibi grafik sa\u011fl\u0131k uyar\u0131lar\u0131 yerle\u015ftirmeye ba\u015flad\u0131. Bu \u00fcz\u00fcc\u00fc foto\u011fraf, sigara i\u00e7en ve i\u00e7meyen pek \u00e7ok ki\u015finin a\u011f\u0131z ve bo\u011faz kanserine yakalanma olas\u0131l\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmesine neden oldu. Neden i\u015fe yarad\u0131\u011f\u0131n\u0131 anlamak kolay. Sigara i\u00e7meye devam ederseniz a\u011fz\u0131n\u0131z bu hale gelebilir ve bu da \u015feytani \u00f6l\u00fcm \u00e7ubuklar\u0131n\u0131 derhal b\u0131rakman\u0131z i\u00e7in ikna edici bir arg\u00fcmand\u0131r. Avustralya'n\u0131n Grafik Sa\u011fl\u0131k Uyar\u0131lar\u0131 kampanyas\u0131 TV, reklam panolar\u0131 ve internet reklamlar\u0131n\u0131 da i\u00e7eriyordu. Kampanyan\u0131n etkinli\u011fine ili\u015fkin bir de\u011ferlendirme 2008 y\u0131l\u0131nda yap\u0131lm\u0131\u015f ve \"i\u011fren\u00e7\" a\u011f\u0131z kanseri g\u00f6r\u00fcnt\u00fcs\u00fc, takip \u00e7al\u0131\u015fmas\u0131nda 15 ila 24 ya\u015f aras\u0131ndaki gen\u00e7leri \u00f6zellikle endi\u015felendirmi\u015ftir. E\u011fer Katy Perry'nin \u015fark\u0131s\u0131ndaki k\u0131z\u0131n da b\u00f6yle i\u011fren\u00e7 a\u011f\u0131z kanserleri olsayd\u0131, \u015fark\u0131c\u0131n\u0131n k\u0131z k\u0131za \u00f6p\u00fc\u015fmekten bu kadar ho\u015flanaca\u011f\u0131ndan emin de\u011filiz!<\/p>\n<p>Daha fazlas\u0131n\u0131 okuyun:<br \/>\n<a title=\"http:\/\/www.quitnow.gov.au\/internet\/quitnow\/publishing.nsf\/Content\/warnings-lp\" href=\"https:\/\/beta.health.gov.au\/health-topics\/smoking-and-tobacco\/how-to-quit-smoking?utm_source=quitnow.gov.au&amp;utm_medium=redirect&amp;utm_campaign=digital_transformation\" target=\"_blank\" rel=\"noopener noreferrer\">Sa\u011fl\u0131k Uyar\u0131lar\u0131 Kampanyas\u0131 (2006)<\/a><\/p>\n<h2><strong>Uzman Tasar\u0131m G\u00f6r\u00fc\u015f\u00fc<\/strong><\/h2>\n<p>\"Unutulmaz bir sigara kar\u015f\u0131t\u0131 <a href=\"https:\/\/www.solopress.com\/blog\/tr\/posterler\/\">poster<\/a> herhangi bir metne ihtiya\u00e7 duymadan, sadece \u00e7arp\u0131c\u0131 bir g\u00f6rselle mesaj\u0131n\u0131 iletir. \u0130lk 5'imizdekilerin hepsi \u015fok de\u011ferine sahip ve kendi hayal g\u00fcc\u00fcn\u00fcz\u00fc kullanarak dikkatinizi hemen \u00e7ekiyorlar. Zekice bir reklamc\u0131l\u0131k, basit ve \u00f6z.\" diyor Solopress'in kurum i\u00e7i tasar\u0131m st\u00fcdyosundaki profesyonel grafik tasar\u0131mc\u0131lardan biri olan Julie Simpkins. \"Ancak benim pek ho\u015fuma gitmeyen bir poster 'Sigara \u0130\u00e7mek Sizi \u0130\u00e7ten \u0130\u00e7e Vurur' posteri. G\u00f6rsel bana reklam\u0131n amac\u0131n\u0131 hemen g\u00f6stermiyor, h\u0131rpalanm\u0131\u015f y\u00fcz\u00fcn nedenini a\u00e7\u0131klamak i\u00e7in metin gerekiyor. G\u00f6rsel o kadar da alakal\u0131 g\u00f6r\u00fcnm\u00fcyor.\"<\/p>\n<h2>Sigaray\u0131 b\u0131rakmak m\u0131 istiyorsunuz?<\/h2>\n<p>\u00c7ok ge\u00e7 de\u011fil. O sigaray\u0131 s\u00f6nd\u00fcr ve hemen b\u0131rak. Sigara <a href=\"https:\/\/www.nhs.uk\/oneyou\/for-your-body\/quit-smoking\/stoptober\/\">Stoptober web sitesi<\/a>\u00a0sigaray\u0131 b\u0131rakman\u0131za yard\u0131mc\u0131 olacak uzman tavsiyeleri, g\u00fcnl\u00fck motivasyon metin mesajlar\u0131, bir ak\u0131ll\u0131 telefon uygulamas\u0131 ve di\u011fer eski sigara i\u00e7enlerin deste\u011fi dahil olmak \u00fczere t\u00fcm kaynaklara sahiptir.<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":5430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[805],"class_list":{"0":"post-5428","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-posters"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Most Shocking Anti-Smoking Posters Ever Made | Solopress<\/title>\n<meta name=\"description\" content=\"Stoptober: How do I stop smoking? 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