{"id":54785,"date":"2019-03-06T08:55:02","date_gmt":"2019-03-06T08:55:02","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=54785"},"modified":"2019-06-26T08:31:49","modified_gmt":"2019-06-26T07:31:49","slug":"i%cc%87sletmeni%cc%87zi%cc%87-nasil-yeni%cc%87den-markalastirirsiniz","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/how-to-rebrand-your-business\/","title":{"rendered":"\u0130\u015fletmenizi nas\u0131l yeniden markala\u015ft\u0131rabilirsiniz?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\r\n<p>\u0130\u015fletmenizi yeniden markala\u015ft\u0131rmak, yeni bir misyon beyan\u0131 yazmaktan daha fazlas\u0131d\u0131r. Logonuzu yeniden tasarlamak, renklerinizi de\u011fi\u015ftirmek, farkl\u0131 bir yaz\u0131 tipi se\u00e7mek ve bunu tan\u0131t\u0131m varl\u0131klar\u0131n\u0131za yans\u0131tmakt\u0131r.<\/p>\r\n\r\n\r\n\r\n<p>\u015eirketiniz i\u00e7in yeni bir g\u00f6rsel kimlik olu\u015fturmaya y\u00f6nelik uygulanabilir ad\u0131mlar\u0131 size sunmak i\u00e7in iki marka uzman\u0131 ile birlikte \u00e7al\u0131\u015ft\u0131k.<\/p>\r\n\r\n\r\n\r\n<p><strong><a href=\"https:\/\/www.brandnu.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Radim Malinic (yeni bir sekmede a\u00e7\u0131l\u0131r)\">Radim Malinic<\/a><\/strong> Londra'da ya\u015fayan \u00f6d\u00fcll\u00fc bir serbest yarat\u0131c\u0131 y\u00f6netmen ve grafik tasar\u0131mc\u0131d\u0131r. Kendisi ile birlikte ipu\u00e7lar\u0131 sunacak <strong><a href=\"http:\/\/adri.mdx.ac.uk.contentcurator.net\/phil-cleaver\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Phil Cleaver, (yeni bir sekmede a\u00e7\u0131l\u0131r)\">Phil Cleaver<\/a><\/strong>Middlesex \u00dcniversitesi Sanat ve Tasar\u0131m Fak\u00fcltesi'nde Yarat\u0131c\u0131 End\u00fcstriler Profes\u00f6r\u00fc.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Kimsin sen?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Herhangi bir \u015fey yapmadan \u00f6nce, bir i\u015fletme olarak kim oldu\u011funuzu tan\u0131mlay\u0131n. Bu, m\u00fc\u015fterilerinize sunmak istedi\u011finiz imaj hakk\u0131nda bilgi verdi\u011fi i\u00e7in yeniden markala\u015fma s\u00fcreci i\u00e7in \u00e7ok \u00f6nemlidir.<\/p>\r\n\r\n\r\n\r\n<p>T\u00fcm i\u015fletmeler m\u00fc\u015fteri odakl\u0131d\u0131r, paralar\u0131n\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 vermeyi ve faydal\u0131 bir \u00fcr\u00fcn veya hizmet sunmay\u0131 ama\u00e7lar. Ancak yeniden markala\u015fman\u0131z\u0131 \u015firketiniz i\u00e7in ki\u015fisel hale getirmek i\u00e7in kendinize birka\u00e7 soru sorun:<\/p>\r\n\r\n\r\n\r\n<p><strong>Hedef kitleniz kim?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>M\u00fc\u015fteri taban\u0131n\u0131z ve hedef kitleniz i\u015fletmenizin can damar\u0131d\u0131r. Yeniden markala\u015f\u0131rken onlar\u0131 akl\u0131n\u0131zda tutman\u0131z mant\u0131kl\u0131 olacakt\u0131r, \u00e7\u00fcnk\u00fc \u00f6ncelikle bunu yapma nedeniniz onlard\u0131r.<\/p>\r\n\r\n\r\n\r\n<p>Kendinize, markan\u0131z\u0131 yenilemenizden en \u00e7ok neyi anlayacaklar\u0131n\u0131 ve neyi takdir edeceklerini sorun.<\/p>\r\n\r\n\r\n\r\n<p>Phil, logo gibi unsurlar\u0131n bir \u015firketin markala\u015fmas\u0131n\u0131n etkinli\u011fi a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemli oldu\u011funa inan\u0131yor: \"Sembol, ihtiya\u00e7 duyduklar\u0131 kitleyi kazanmak i\u00e7in listelenen bir dizi niteli\u011fe kar\u015f\u0131 ba\u015far\u0131l\u0131 bir performans sergilemelidir\" diyor. <\/p>\r\n\r\n\r\n\r\n<p><strong>Sekt\u00f6r\u00fcn\u00fcz nedir?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Belirli marka unsurlar\u0131 belirli sekt\u00f6rlere uygundur. Kendinizi pazar\u0131n\u0131zdaki di\u011fer operat\u00f6rlerden farkl\u0131la\u015ft\u0131rmak i\u00e7in \u00f6ncelikle onlar\u0131n markalar\u0131yla ne yapt\u0131klar\u0131na bak\u0131n.<\/p>\r\n\r\n\r\n\r\n<p>Radim a\u00e7\u0131kl\u0131yor: \"Her hafta en iyi \u015firketlerden marka yenileme haberleri geliyor, \u00e7\u00fcnk\u00fc g\u00fcncel kalmak i\u00e7in ellerinden geleni yap\u0131yorlar.\"<\/p>\r\n\r\n\r\n\r\n<p>Markala\u015fma i\u00e7in sekt\u00f6r standartlar\u0131n\u0131z\u0131n fark\u0131nda olun ve sizi di\u011ferlerinden ay\u0131rmak i\u00e7in kendi ki\u015fili\u011finizi geli\u015ftirmeye \u00e7al\u0131\u015f\u0131n.<\/p>\r\n\r\n\r\n\r\n<p><strong>Markan\u0131z\u0131n nas\u0131l tasvir edilmesini istiyorsunuz?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Markan\u0131z\u0131n nas\u0131l g\u00f6r\u00fcnmesini istedi\u011finizi d\u00fc\u015f\u00fcn\u00fcn. \u0130nsanlar\u0131n sizinle etkile\u015fime girdiklerinde hangi duygular\u0131 hissetmelerini istiyorsunuz? G\u00fcven? G\u00fcvenilirlik? Yenilik\u00e7ilik mi?<\/p>\r\n\r\n\r\n\r\n<p>Yeniden markala\u015fman\u0131z, bir kurulu\u015f olarak en derin ideallerinizi ve inan\u00e7lar\u0131n\u0131z\u0131 yans\u0131tmal\u0131d\u0131r. Phil \u015fu \u00f6rne\u011fi kullan\u0131yor <a href=\"https:\/\/www.solopress.com\/blog\/tr\/politics-rebranded\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"siyasi partiler yeniden markala\u015f\u0131yor (yeni bir sekmede a\u00e7\u0131l\u0131r)\">siyasi partiler yeniden markala\u015f\u0131yor<\/a> \u00a0insanlar\u0131n onlara ili\u015fkin alg\u0131lar\u0131n\u0131 de\u011fi\u015ftirmek i\u00e7in. \u015e\u00f6yle diyor: \"Uzun y\u0131llar dayanabilecek bir tasar\u0131ma yat\u0131r\u0131m yapmak, her \u015feyden \u00f6nce fikirlerinin ve inan\u00e7lar\u0131n\u0131n ger\u00e7ek bir g\u00f6rsel ifadesidir.\"<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Ne teklif ediyorsunuz?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>USP'lerinizi belirleyin ve analiz edin ve markan\u0131z\u0131 sizi rakiplerinizden ay\u0131ran \u00f6zellikleri g\u00f6stermek i\u00e7in kullan\u0131n. Phil \u015f\u00f6yle a\u00e7\u0131kl\u0131yor: \"Kalabal\u0131k bir marka pazar\u0131nda insanlar alg\u0131lanan \u00f6zg\u00fcnl\u00fc\u011fe b\u00fcy\u00fck de\u011fer veriyor. \"Bir markan\u0131n tasar\u0131m\u0131, yans\u0131tt\u0131\u011f\u0131n\u0131z nitelikleri eri\u015filebilir bir g\u00f6rsel formda sunmas\u0131 gereken d\u00fc\u015f\u00fcnceli bir s\u00fcre\u00e7tir.\"<\/p>\r\n\r\n\r\n\r\n<p><strong>Hangi konuda iyisin?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>M\u00fc\u015fteri hizmetleriniz rakipsiz mi? Peki ya \u00fcr\u00fcn\u00fcn\u00fcz? M\u00fc\u015fterilerinizin ihtiya\u00e7lar\u0131n\u0131 her seferinde kar\u015f\u0131l\u0131yor musunuz?<\/p>\r\n\r\n\r\n\r\n<p>Markan\u0131zda g\u00fc\u00e7l\u00fc y\u00f6nlerinizi yans\u0131tmak, m\u00fc\u015fterilerinizin zihninde olumlu \u00f6zelliklerinizi peki\u015ftirir. Radim, geli\u015fmekte olan i\u015fletmelerden ders alman\u0131z\u0131 \u00f6neriyor: \"Ba\u015far\u0131l\u0131 yeni giri\u015fimlerin \u00e7o\u011fu tasar\u0131m odakl\u0131 - hepsi DNA'lar\u0131n\u0131 ortaya koyuyor\" diye a\u00e7\u0131kl\u0131yor.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Uygulamaya koymak<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Phil ve Radim, logo, marka renkleri ve tipografi gibi yeniden markala\u015fman\u0131n belirli alanlar\u0131nda uzman tavsiyeleri sunuyor.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Logo<\/strong><\/h3>\r\n\r\n\r\n\r\n<p style=\"text-align: left;\">Phil, \"Hi\u00e7bir \u015fey iyi tasarlanm\u0131\u015f bir sembol kadar farkl\u0131 hissettiremez ve bu bir\u00e7ok markan\u0131n fark\u0131na vard\u0131\u011f\u0131 bir ger\u00e7ek,\" diyor. <\/p>\r\n\r\n\r\n\r\n<p>Basitlik \u00e7o\u011fu zaman anahtard\u0131r. Mastercard'\u0131n yak\u0131n zamanda yeniden markala\u015fmas\u0131 bunun en iyi \u00f6rne\u011fi. \u015eirket, kesi\u015fen iki daireyi b\u0131rakmak i\u00e7in logosundaki t\u00fcm ifadeleri kald\u0131rd\u0131.<\/p>\r\n\r\n\r\n\r\n<p>\"Bir marka kendisini bu kadar ba\u015far\u0131l\u0131 bir \u015fekilde temsil eden bir markaya sahipse... ba\u015fka bir ba\u011flama gerek yoktur\".<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Marka renkleri<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Radim, \"Renk armonilerini tan\u0131tmak ve renklerin canl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmak, enerji ve \u00e7ekicilikte art\u0131\u015f elde edebilece\u011finiz anlam\u0131na gelir\" diyor.<\/p>\r\n\r\n\r\n\r\n<p>\u0130\u015fletme markalar\u0131, bir \u015firketi yeniden canland\u0131rmak ve ona olan ilgiyi yeniden canland\u0131rmakla ilgilidir. Do\u011fru renklerin se\u00e7ilmesi yard\u0131mc\u0131 olabilir.<\/p>\r\n\r\n\r\n\r\n<p>Radim, \"Cesur, parlak, do\u011frudan, arkada\u015f canl\u0131s\u0131 ve ilgi \u00e7ekici olun,\" diye ekliyor.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Tipografi<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\"Sembol gibi yaz\u0131 karakteri de... markan\u0131n \u00f6ng\u00f6r\u00fclen niteliklerine g\u00f6re de\u011ferlendirilmelidir.\"<\/p>\r\n\r\n\r\n\r\n<p>Phil, yeniden markala\u015f\u0131rken tipografinizi \u015firket imaj\u0131n\u0131z\u0131n nas\u0131l yans\u0131t\u0131lmas\u0131n\u0131 istedi\u011finize g\u00f6re se\u00e7menizi \u00f6neriyor.<\/p>\r\n\r\n\r\n\r\n<p>Phil, \"Son y\u0131llarda g\u00f6rsel kimlikler, markalar\u0131n\u0131 ta\u015f\u0131mak i\u00e7in b\u00fcy\u00fck \u00f6l\u00e7\u00fcde tipografiye dayan\u0131yor\" diye ekliyor. <\/p>\r\n\r\n\r\n\r\n<p>Yeniden markala\u015fma s\u00fcreciniz ba\u015flad\u0131ktan sonra Solopress, kartvizitlerden antetli ka\u011f\u0131tlara kadar ihtiya\u00e7 duyaca\u011f\u0131n\u0131z g\u00f6rsel varl\u0131klar konusunda size yard\u0131mc\u0131 olabilir.<\/p>","protected":false},"excerpt":{"rendered":"<p>Rebranding your business is about more than writing a new mission statement. It\u2019s redesigning your logo, changing your colours, picking a different font and reflecting this in your promotional assets. We\u2019ve teamed up with two branding experts to provide you with the actionable steps to create a new visual identity for your company. Radim Malinic [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":54788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[890],"class_list":{"0":"post-54785","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-branding"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Rebrand Your Business | Solopress<\/title>\n<meta name=\"description\" content=\"From logos to fonts, colours and graphics \u2013 redefine your company image and transform your promotional output with our guide to rebranding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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