{"id":55145,"date":"2019-04-13T20:15:22","date_gmt":"2019-04-13T19:15:22","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=55145"},"modified":"2019-05-24T15:33:15","modified_gmt":"2019-05-24T14:33:15","slug":"cevrimdisi-pazarlamanin-10-avantaji","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/10-advantages-of-offline-marketing\/","title":{"rendered":"\u00c7evrimd\u0131\u015f\u0131 pazarlaman\u0131n 10 avantaj\u0131"},"content":{"rendered":"
<\/div>

\u0130\u015fletmeler dijital pazarlamalar\u0131n\u0131 tamamlamak i\u00e7in bas\u0131l\u0131 reklamlar\u0131 giderek daha fazla kullan\u0131yor. 2010 y\u0131l\u0131ndan bu yana bas\u0131l\u0131 reklamlarda ilk kez art\u0131\u015f kaydedildi. Son ara\u015ft\u0131rmalara g\u00f6re<\/a>.<\/p>\n

Trendlerdeki bu de\u011fi\u015fimi yans\u0131tmak i\u00e7in \u00e7evrimd\u0131\u015f\u0131 pazarlaman\u0131n en \u00f6nemli avantajlar\u0131n\u0131n bir listesini haz\u0131rlad\u0131k.<\/p>\n

1. K\u0131sa s\u00fcrede kolayca sipari\u015f edilebilir<\/b><\/h2>\n

Bir ticaret fuar\u0131 veya \u00fcr\u00fcn lansman\u0131 i\u00e7in haz\u0131rlan\u0131rken bir\u00e7ok hareketli par\u00e7a vard\u0131r. Bas\u0131l\u0131 materyaller h\u0131zl\u0131 geri d\u00f6n\u00fc\u015f s\u00fcreleriyle tasarlanabilir ve sipari\u015f edilebilir - son dakika etkinlikleri ve zaman s\u0131n\u0131rl\u0131 promosyonlar i\u00e7in veya daha \u00f6nce sipari\u015f vermeyi unuttuysan\u0131z idealdir.<\/p>\n

2. Siyasi kampanyalar i\u00e7in m\u00fckemmel<\/b><\/h2>\n

Bas\u0131l\u0131 pazarlama materyalleri, Facebook reklamlar\u0131 ve e-posta gibi dijital y\u00f6ntemlerin yan\u0131 s\u0131ra her t\u00fcrl\u00fc siyasi kampanyan\u0131n temel ta\u015f\u0131d\u0131r. Hem yerel hem de ulusal partiler, se\u00e7im \u00f6ncesinde bas\u0131l\u0131 pazarlaman\u0131n avantajlar\u0131ndan faydalanarak kampanyalar\u0131 etraf\u0131nda bir heyecan yaratabilirler.<\/p>\n

Kampanyan\u0131z\u0131 tan\u0131tman\u0131n \u00e7e\u015fitli yollar\u0131 vard\u0131r. Bilgilendirici bro\u015f\u00fcr ve el ilanlar\u0131ndan ki\u015fiselle\u015ftirilmi\u015f mektuplara kadar - ak\u0131ll\u0131 bir da\u011f\u0131t\u0131mla birle\u015ftirildi\u011finde do\u011fru mesajlar\u0131 do\u011fru zamanda do\u011fru ki\u015filere ula\u015ft\u0131rabilirsiniz.<\/p>\n

3. Tam olarak ihtiyac\u0131n\u0131z olan\u0131 sipari\u015f edin<\/b><\/h2>\n

Bas\u0131l\u0131 pazarlamay\u0131 se\u00e7ti\u011finizde, ne kadar sipari\u015f verece\u011finiz konusunda kontrol sizde olur. \u0130htiyac\u0131n\u0131z olan miktar\u0131 se\u00e7ebilirsiniz, bu da daha az ka\u011f\u0131t israf\u0131 ve tesisinizde fazla stok depolanmamas\u0131 anlam\u0131na gelir.<\/p>\n

Sadece bu da de\u011fil, pazarlama b\u00fct\u00e7enizi harcaman\u0131n daha ak\u0131ll\u0131ca bir yoludur. \u00d6rne\u011fin, da\u011f\u0131t\u0131lmayacak 50 bro\u015f\u00fcr i\u00e7in harcayaca\u011f\u0131n\u0131z paray\u0131 da\u011f\u0131t\u0131lacak 25 bro\u015f\u00fcr i\u00e7in tasarruf edebilirsiniz.<\/p>\n

4. Etkileyici sergi standlar\u0131 olu\u015fturun<\/b><\/h2>\n

Bas\u0131l\u0131 pazarlama, herhangi bir fuar veya ticaret fuar\u0131 i\u00e7in yapt\u0131\u011f\u0131n\u0131z planlaman\u0131n merkezinde yer almal\u0131d\u0131r. Rekabette \u00f6ne \u00e7\u0131kmak i\u00e7in bunu do\u011fru yapmak \u00fczere zaman ve \u00e7aba harcay\u0131n.<\/p>\n

Rulo afi\u015fler ve a\u00e7\u0131l\u0131r ekranlar gibi \u00e7e\u015fitli bask\u0131 malzemelerini i\u00e7eren \u00e7arp\u0131c\u0131 bir stand tasar\u0131m\u0131, g\u00fcr\u00fclt\u00fcy\u00fc kesmenize ve \u00f6nemli promosyonlar\u0131n\u0131zdan baz\u0131lar\u0131n\u0131 sergilemenize yard\u0131mc\u0131 olabilir.<\/p>\n

Stand\u0131n\u0131zda \u00e7evrimd\u0131\u015f\u0131 ve \u00e7evrimi\u00e7ini harmanlay\u0131n. \u00d6rne\u011fin, etkinlikten canl\u0131 tweetleri g\u00f6stermek i\u00e7in pop-up ekran\u0131n\u0131z\u0131n i\u00e7ine bir ekran yerle\u015ftirin.<\/p>\n

\u00d6n\u00fcm\u00fczdeki haftalarda sat\u0131\u015flar\u0131 kapatmak ve ili\u015fkiler kurmak i\u00e7in iyi tasarlanm\u0131\u015f kartvizitler ve bro\u015f\u00fcrlerle etkinlikten sonra da insanlarla birlikte olun.<\/p>\n

5. Sadakat programlar\u0131n\u0131 te\u015fvik etmek i\u00e7in de\u011ferlidir<\/b><\/h2>\n

\"\"<\/p>\n

Ana caddede bulunanlar gibi entegre bir sadakat uygulamas\u0131 i\u00e7in b\u00fct\u00e7eniz olmayabilir. Ancak bir ka\u011f\u0131t sadakat kart\u0131 program\u0131<\/a> hala ger\u00e7ek faydalar sa\u011flayabilir.<\/p>\n

Bu dijital uygulamalara benzer te\u015fvikler sunabilirsiniz, \u00f6rne\u011fin \u00e7ok say\u0131da sat\u0131n alma i\u015fleminden sonra \u00fccretsiz kahve veya hizmet gibi. G\u00fcven ve fark\u0131ndal\u0131k olu\u015fturman\u0131n harika bir yoludur ve bas\u0131lmas\u0131 ve da\u011f\u0131t\u0131lmas\u0131 kolayd\u0131r.<\/p>\n

Klasik bir pul se\u00e7in ve kart kazan\u0131n ya da bir sonraki bro\u015f\u00fcr grubunuza bir kupon veya teklif ekleyin. Her iki durumda da m\u00fc\u015fteriler k\u0131sa s\u00fcre i\u00e7inde \u00f6d\u00fcllerini almak i\u00e7in ak\u0131n edecektir.<\/p>\n

6. \u00c7e\u015fitli da\u011f\u0131t\u0131m y\u00f6ntemleri<\/b><\/h2>\n

\u00c7evrimd\u0131\u015f\u0131 olman\u0131n bir ba\u015fka g\u00fczel yan\u0131 da da\u011f\u0131t\u0131m i\u00e7in bir\u00e7ok se\u00e7ene\u011fin olmas\u0131d\u0131r. Do\u011frudan posta kutular\u0131na bir promosyon at\u0131n, bro\u015f\u00fcrlerinizi di\u011fer yerel i\u015fletmelerin i\u00e7inde sergileyin veya etkinliklerde da\u011f\u0131tmak i\u00e7in iyi tasarlanm\u0131\u015f bir kartvizit haz\u0131r bulundurun.<\/p>\n

Bir eylem \u00e7a\u011fr\u0131s\u0131 eklemeyi unutmay\u0131n. Bu, \u00f6rne\u011fin bro\u015f\u00fcr\u00fcn ma\u011fazada sunulmas\u0131 halinde kullan\u0131labilecek bir teklif olabilir. Hatta web sitenize veya sosyal medya kanallar\u0131n\u0131za bir ba\u011flant\u0131 da ekleyebilirsiniz.<\/p>\n

7. M\u00fc\u015fterilerinize somut bir \u015fey verir<\/b><\/h2>\n

Bask\u0131, hedef kitlenize tutabilecekleri, hissedebilecekleri ve markan\u0131zla ili\u015fkilendirebilecekleri bir \u015fey verir.
\nBu, pazarlama \u00e7abalar\u0131n\u0131z\u0131 pasif ve kolayca g\u00f6z ard\u0131 edilen bir \u015feyden aktif, mevcut ve potansiyel m\u00fc\u015fterilerin hat\u0131rlayaca\u011f\u0131 otantik bir deneyime d\u00f6n\u00fc\u015ft\u00fcrebilir. Bunu daha da ileri g\u00f6t\u00fcrerek, olumlu bir \u00e7a\u011fr\u0131\u015f\u0131m yaratmak i\u00e7in logonuzun yer ald\u0131\u011f\u0131 e\u015fantiyon ve promosyon \u00fcr\u00fcnlerini de dahil edin.<\/p>\n

8. A\u011f olu\u015ftururken ili\u015fkiler kurar<\/b><\/h2>\n

\u00c7evrimd\u0131\u015f\u0131 pazarlaman\u0131n bir di\u011fer avantaj\u0131 da t\u00fcketicinizi tan\u0131mak i\u00e7in e\u015fsiz bir f\u0131rsat sunmas\u0131d\u0131r. A\u011f olu\u015fturma yoluyla y\u00fcz y\u00fcze etkile\u015fimler sayesinde hedef kitlenizle do\u011frudan ileti\u015fim kurabilirsiniz.<\/p>\n

Kartvizitler veya bro\u015f\u00fcrler bu durumlar i\u00e7in idealdir. Bu sadece siz ve potansiyel m\u00fc\u015fterileriniz aras\u0131nda g\u00fcven olu\u015fturmakla kalmaz, ayn\u0131 zamanda toplant\u0131n\u0131zdan sonra sizinle ileti\u015fime ge\u00e7meyi de kolayla\u015ft\u0131r\u0131r.<\/p>\n

9. Kalabal\u0131k bir alanda etki yarat\u0131r<\/b><\/h2>\n

Dijitalle\u015fme artt\u0131k\u00e7a, m\u00fc\u015fterilerinizin her g\u00fcn g\u00f6rd\u00fc\u011f\u00fc reklam ve pop-up say\u0131s\u0131 da art\u0131yor. Bu da fark edilmenin ve m\u00fc\u015fterilerinizi harekete ge\u00e7meye te\u015fvik etmenin her zamankinden daha zor oldu\u011fu anlam\u0131na geliyor.<\/p>\n

Ak\u0131ll\u0131ca da\u011f\u0131t\u0131lan bas\u0131l\u0131 bro\u015f\u00fcrler, mesaj\u0131n\u0131z\u0131 do\u011fru zamanda m\u00fc\u015fterinin \u00f6n\u00fcne koyabilir. Daha fazlas\u0131n\u0131 \u00f6\u011frenmeleri i\u00e7in onlara ilham vermek \u00fczere mesaj\u0131n\u0131z\u0131 do\u011fru verin.<\/p>\n

10. Hedef kitlenizde daha uzun s\u00fcre kal\u0131r<\/b><\/h2>\n

G\u00fcn\u00fcm\u00fczde insanlar bir e-postaya ikinci kez bile bakmadan silerken, iyi tasarlanm\u0131\u015f bir bro\u015f\u00fcr aylarca evlerinde durabilir. S\u00fcrekli bakm\u0131yor olabilirler, ancak \u015firketinizi hat\u0131rlatan bir unsur olarak i\u015flev g\u00f6r\u00fcr.<\/p>\n

M\u00fc\u015fterilerinize magnet veya kalem gibi yeni ve heyecan verici bir \u015fey vererek yarat\u0131c\u0131 olun ve markan\u0131z uzun s\u00fcre evlerinde sergilenecektir.<\/p>\n

Ba\u015flamaya haz\u0131r m\u0131s\u0131n\u0131z? Bas\u0131l\u0131 pazarlaman\u0131z i\u00e7in ihtiyac\u0131n\u0131z olan her \u015feyi bulun<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Businesses are increasingly using print to complement their digital marketing, with print advertising rising for the first time since 2010 \u2013 according to latest research. To reflect this shift in trends, we\u2019ve compiled a list of the top advantages of offline marketing. 1. Easily-ordered at short notice When you\u2019re preparing for a trade show or […]<\/p>\n","protected":false},"author":23,"featured_media":55619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-55145","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\n10 Advantages Of Offline Marketing | Solopress<\/title>\n<meta name=\"description\" content=\"Personal, tangible and trustworthy, discover the top 10 advantages of offline marketing. Boost your product launch, event or store opening with Solopress.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/cevrimdisi-pazarlamanin-10-avantaji\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Advantages Of Offline Marketing | Solopress\" \/>\n<meta property=\"og:description\" content=\"Personal, tangible and trustworthy, discover the top 10 advantages of offline marketing. Boost your product launch, event or store opening with Solopress.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/cevrimdisi-pazarlamanin-10-avantaji\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-13T19:15:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-24T14:33:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/04\/Advantages-of-offline-marketing-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Offline marketing is on the rise. Read our guide to discover how you can use printed promotional materials to boost your brand.\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/10-advantages-of-offline-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/10-advantages-of-offline-marketing\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"10 advantages of offline marketing\",\"datePublished\":\"2019-04-13T19:15:22+00:00\",\"dateModified\":\"2019-05-24T14:33:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/10-advantages-of-offline-marketing\/\"},\"wordCount\":808,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/10-advantages-of-offline-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/04\/Advantages-of-offline-marketing-1.jpg\",\"articleSection\":[\"Business & Marketing\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/10-advantages-of-offline-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/10-advantages-of-offline-marketing\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/10-advantages-of-offline-marketing\/\",\"name\":\"10 Advantages Of Offline Marketing | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/10-advantages-of-offline-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/10-advantages-of-offline-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/04\/Advantages-of-offline-marketing-1.jpg\",\"datePublished\":\"2019-04-13T19:15:22+00:00\",\"dateModified\":\"2019-05-24T14:33:15+00:00\",\"description\":\"Personal, tangible and trustworthy, discover the top 10 advantages of offline marketing. 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