{"id":55160,"date":"2019-04-23T07:46:06","date_gmt":"2019-04-23T06:46:06","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=55160"},"modified":"2023-05-25T11:39:53","modified_gmt":"2023-05-25T10:39:53","slug":"brosurlerin-10-avantaji","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/10-advantages-of-leaflets\/","title":{"rendered":"Bro\u015f\u00fcrlerin 10 avantaj\u0131"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Bro\u015f\u00fcrler, tweetler ve e-postalar gibi dijital pazarlaman\u0131n yapamayaca\u011f\u0131 \u015fekilde dikkat \u00e7ekebilir.<\/p>\n<p>Etkili bir \u015fekilde \u00fcretilip da\u011f\u0131t\u0131ld\u0131\u011f\u0131nda bro\u015f\u00fcrler, do\u011fru zamanda, do\u011fru kitleye, do\u011fru mesajlar\u0131 ula\u015ft\u0131rman\u0131za yard\u0131mc\u0131 olur. Bro\u015f\u00fcrler \u015funlar\u0131 yapabilir:<\/p>\n<ul>\n<li>\u00dcr\u00fcn veya hizmetinizi yeni m\u00fc\u015fterilere tan\u0131t\u0131n<\/li>\n<li>Etkinlikleriniz ve sergileriniz i\u00e7in kat\u0131l\u0131m\u0131 art\u0131r\u0131n<\/li>\n<li>Temel USP'lerinizi sindirilebilir formatta \u00e7er\u00e7eveleyin<\/li>\n<\/ul>\n<p>Gelin, bro\u015f\u00fcrlerin i\u015fletmelere, kurulu\u015flara ve bireylere sa\u011flayabilece\u011fi en \u00f6nemli 10 avantaj\u0131 ke\u015ffedelim.<\/p>\n<h2><b>1. Uzun vadeli etkinlik tan\u0131t\u0131m\u0131<\/b><\/h2>\n<p>Tek tarafl\u0131 el ilanlar\u0131, bir etkinli\u011fin tarihini, saatini ve mekan\u0131n\u0131 tan\u0131tmak i\u00e7in tercih edilen format olma e\u011filimindedir. <a href=\"https:\/\/www.solopress.com\/blog\/tr\/el-ilanlari-brosurler\/\">Bro\u015f\u00fcrler<\/a> bir ad\u0131m daha ileri giderek, etkinli\u011finizin kim, ne ve neden oldu\u011fu konusunda izleyicilerinizin ilgisini \u00e7ekme f\u0131rsat\u0131 sunar.<\/p>\n<ul>\n<li><strong>Festival tan\u0131t\u0131m\u0131 m\u0131?<\/strong> Sanat\u00e7\u0131lar\u0131n\u0131z\u0131, etkinliklerinizi ve faaliyetlerinizi listeleyin.<\/li>\n<li><strong>Bir sanat sergisinin reklam\u0131 m\u0131?<\/strong> \u00c7al\u0131\u015fman\u0131n anlam\u0131 \u00fczerinde derinlemesine durun.<\/li>\n<\/ul>\n<p>Bro\u015f\u00fcrler el de\u011fi\u015ftiren sohbet ba\u015flat\u0131c\u0131lard\u0131r - mesaj\u0131n\u0131z\u0131 hedef pazar\u0131n\u0131z\u0131n \u00e7ok \u00f6tesine yayar.<\/p>\n<p><strong><em>En iyi ipucu:<\/em><\/strong><em> Okuyucular\u0131 harekete ge\u00e7meye, \u00f6rne\u011fin bilet almaya te\u015fvik eden mesajlar olu\u015fturun. Bir QR kodu yerle\u015ftirerek onlar\u0131 bir biletleme web sitesine y\u00f6nlendirin.<\/em><\/p>\n<h2><b>2. Anahtar mesajlar\u0131n\u0131z\u0131 k\u0131sa ve \u00f6z bir \u015fekilde \u00e7er\u00e7eveleyin<\/b><\/h2>\n<p>\u0130ster bir \u00e7i\u00e7ek\u00e7i ister FTSE 100 listesinde yer alan bir firma olun, bro\u015f\u00fcrler mesajlar\u0131n\u0131z\u0131 iletmenin g\u00fc\u00e7l\u00fc bir yoludur.<\/p>\n<p>Bir sat\u0131\u015f konu\u015fmas\u0131nda, bir bro\u015f\u00fcr ekibinizin neden bu i\u015f i\u00e7in gereken \u00f6zelliklere sahip oldu\u011funu anlatan 'geride b\u0131rakt\u0131\u011f\u0131n\u0131z' \u00f6zetiniz olabilir. Sat\u0131\u015f konu\u015fmas\u0131ndan sonra bunu m\u00fc\u015fteri aday\u0131n\u0131za verin. Onlara toplant\u0131 sonras\u0131 \u00fczerinde d\u00fc\u015f\u00fcnebilecekleri bir \u015fey vermek, anla\u015fman\u0131n imzalanmas\u0131na yard\u0131mc\u0131 olabilir.<\/p>\n<p>Bro\u015f\u00fcrler ticaret fuarlar\u0131nda da \u00e7ok de\u011ferlidir. Stand\u0131n\u0131zda veya bir sunumdan sonra da\u011f\u0131t\u0131n ki insanlar sizi nas\u0131l takip edeceklerini bilsinler. Etkinli\u011fin ba\u015far\u0131s\u0131n\u0131, da\u011f\u0131tt\u0131\u011f\u0131n\u0131z her bro\u015f\u00fcr i\u00e7in ka\u00e7 talep ald\u0131\u011f\u0131n\u0131z\u0131 hesaplayarak \u00f6l\u00e7\u00fcn.<\/p>\n<h2><b>3. B\u00fcy\u00fck yat\u0131r\u0131m getirisi<\/b><\/h2>\n<p>Bir\u00e7ok i\u015fletme yanl\u0131\u015f pazarlama kanal\u0131na \u00e7ok fazla harcama yapmaktan \u00e7ekinir. Bro\u015f\u00fcrler TV, radyo ve gazete reklamlar\u0131ndan \u00e7ok daha ucuz oldu\u011fu i\u00e7in \u00e7ok az mali risk ta\u015f\u0131r.<\/p>\n<p>\u00d6zellikle toplu sipari\u015f verdi\u011finizde \u00fcretilmeleri sadece birka\u00e7 kuru\u015fa mal olur. Ayr\u0131ca, dinleyici taraf\u0131ndan duyulduktan k\u0131sa bir s\u00fcre sonra unutulabilecek bir radyo reklam\u0131ndan daha uzun bir raf \u00f6mr\u00fcne sahiptirler.<\/p>\n<p>Ayr\u0131ca, geni\u015f bir co\u011frafi alanda bir \u00fcr\u00fcn, hizmet veya etkinli\u011fin tan\u0131t\u0131m\u0131n\u0131 yaparak mesaj\u0131n\u0131z\u0131 uzaklara ula\u015ft\u0131rman\u0131z gerekti\u011finde, bro\u015f\u00fcrler etkileyici bir yat\u0131r\u0131m getirisi sunar.<\/p>\n<h2><b>4. G\u00f6z al\u0131c\u0131 katlama stilleri<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-55202\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/04\/eye-catching-folding-styles.jpg\" alt=\"\" width=\"474\" height=\"324\" \/><\/p>\n<p>El ilanlar\u0131 ve posterler gibi di\u011fer bas\u0131l\u0131 materyallerin aksine, bro\u015f\u00fcrler farkl\u0131 stillerde katlanabilir. Bu ek boyut, mesaj\u0131n\u0131z\u0131 g\u00f6z al\u0131c\u0131 bir etkiyle iletmenin ba\u015fka bir yolunu sunar.<\/p>\n<p>En dikkat \u00e7ekici katlama se\u00e7enekleri aras\u0131nda \u015funlar yer al\u0131yor:<\/p>\n<ul>\n<li><strong>Kap\u0131 Katlama -<\/strong> iki paralel kat, \u00e7ift kap\u0131 gibi a\u00e7\u0131lan alt\u0131 panel (her iki tarafta \u00fc\u00e7er adet) olu\u015fturur<\/li>\n<li><strong>Concertina Fold -<\/strong> Zig-zag katlama olarak da bilinen, bro\u015f\u00fcr\u00fcn akordeon benzeri bir \u015fekilde bas\u0131ld\u0131\u011f\u0131 katlama<\/li>\n<li><strong>\u00c7apraz Katlama -<\/strong> birka\u00e7 kez katlanarak boyutu k\u00fc\u00e7\u00fclt\u00fclm\u00fc\u015f harita gibi b\u00fcy\u00fck bas\u0131l\u0131 bir sayfa<\/li>\n<\/ul>\n<p>Katlama se\u00e7enekleri s\u00f6z konusu oldu\u011funda, bro\u015f\u00fcr\u00fcn\u00fcz\u00fc mesaj\u0131n\u0131za uyacak \u015fekilde \u015fekillendirdi\u011finizden emin olun.<\/p>\n<h2><b>5. \u00d6zel ve markaya uygun tasar\u0131mlar olu\u015fturun<\/b><\/h2>\n<p>\u0130ster \u00e7ok say\u0131da tasar\u0131m \u00f6\u011fesi, ister birka\u00e7 resim, ister \u00e7ok say\u0131da metin veya her \u00fc\u00e7\u00fcn\u00fcn bir kar\u0131\u015f\u0131m\u0131n\u0131 dahil etmek isteyin, bro\u015f\u00fcrler bo\u015f bir tuvaldir.<\/p>\n<p>Marka y\u00f6nergeleriniz ve temel mesajlar\u0131n\u0131z sizi k\u0131s\u0131tl\u0131yor olabilir. Ancak yine de insanlara markan\u0131zla etkile\u015fime ge\u00e7meleri i\u00e7in ilham vermek \u00fczere g\u00f6rselleri kullanabilirsiniz.<\/p>\n<p>Kutunun d\u0131\u015f\u0131nda d\u00fc\u015f\u00fcn\u00fcn ve \u00fcr\u00fcn\u00fcn\u00fcz\u00fc, hizmetinizi veya etkinli\u011finizi unutulmaz k\u0131lan \u00e7arp\u0131c\u0131 bir a\u00e7\u0131klama yapabilirsiniz.<\/p>\n<h2><b>6. Sindirimi kolay anahtar mesajlar<\/b><\/h2>\n<p>\u0130ster \u00e7evrimi\u00e7i ister bas\u0131l\u0131 olsun, mesaj\u0131n\u0131z\u0131 iletmek i\u00e7in yaln\u0131zca k\u0131sa bir zaman\u0131n\u0131z var. Her \u015feyi k\u0131sa ve tatl\u0131 tutun.<\/p>\n<p>\u0130yi tasarlanm\u0131\u015f bro\u015f\u00fcrler, temel bilgileri okunmas\u0131 kolay bir formatta sunar. \u00dcr\u00fcn veya hizmetinizi m\u00fc\u015fterilerinizin ihtiya\u00e7lar\u0131na g\u00f6re \u00e7er\u00e7evelemek i\u00e7in madde i\u015faretleri ve sade bir \u0130ngilizce kullan\u0131n.<\/p>\n<p>Daha fazlas\u0131n\u0131 \u00f6\u011frenmek istemelerini sa\u011flay\u0131n. Web siteniz, etkinli\u011finiz ve sosyal kanallar\u0131n\u0131z bro\u015f\u00fcr\u00fcn\u00fczden iyi bir \u015fekilde y\u00f6nlendirilmelidir.<\/p>\n<h2><b>7. Onlar\u0131 hedef kitlenizin \u00f6n\u00fcne koyun<\/b><\/h2>\n<p>Bro\u015f\u00fcrler her yere da\u011f\u0131t\u0131labilir, yani hedef kitlenizin olmas\u0131n\u0131 bekledi\u011finiz yerlere yerle\u015ftirebilirsiniz.<\/p>\n<p>\u00d6rne\u011fin, bir \u00f6\u011frenci etkinli\u011fini tan\u0131t\u0131yorsan\u0131z, bunlar\u0131 Freshers' Week s\u0131ras\u0131nda da\u011f\u0131t\u0131n. Belirli harcama dilimlerine ula\u015fmak i\u00e7in kuponlar veya indirim kodlar\u0131 ekleyin.<\/p>\n<p>Bir toplulukta yeni bir i\u015fletmenin tan\u0131t\u0131m\u0131n\u0131 yap\u0131yorsan\u0131z, bro\u015f\u00fcrleri belirli bir posta kodunun posta kutular\u0131na g\u00f6nderin veya se\u00e7ti\u011finiz demografik grup aras\u0131nda pop\u00fcler olmas\u0131n\u0131 bekledi\u011finiz yerlere da\u011f\u0131t\u0131n.<\/p>\n<h2><b>8. Yarat\u0131c\u0131 ifade<\/b><\/h2>\n<p>Bro\u015f\u00fcrler sadece i\u015fletmelere fayda sa\u011flamakla kalmaz, ayn\u0131 zamanda insanlar\u0131n kendilerini ifade etmelerini de sa\u011flar.<\/p>\n<p>Sanat\u00e7\u0131lar bro\u015f\u00fcrleri \u00e7al\u0131\u015fmalar\u0131n\u0131 sergilemek i\u00e7in kullan\u0131rlar ve sergilerde gururla sergilerler. Yazarlar da yarat\u0131c\u0131l\u0131klar\u0131n\u0131 payla\u015fmak i\u00e7in bro\u015f\u00fcrleri kullan\u0131rlar, \u00f6zellikle de zine'lerin giderek daha pop\u00fcler oldu\u011fu modern edebiyat d\u00fcnyas\u0131nda.<\/p>\n<p>Bro\u015f\u00fcrler profesyonellerin kariyer basamaklar\u0131n\u0131 t\u0131rmanmalar\u0131na yard\u0131mc\u0131 olabilir. Bir dahaki sefere bir i\u015fe ba\u015fvurdu\u011funuzda, neden CV'nizi bro\u015f\u00fcr olarak bast\u0131rm\u0131yorsunuz? Di\u011fer bir\u00e7ok aday\u0131n e-postaya eklenmi\u015f bir pdf ile ba\u015fvurmas\u0131 muhtemel olsa da, alternatif bir yakla\u015f\u0131m benimsemek sizi i\u015fe al\u0131m uzmanlar\u0131n\u0131n g\u00f6z\u00fcnde kalabal\u0131ktan ay\u0131rabilir.<\/p>\n<h2><b>9. \u0130nsanlar hala bask\u0131ya g\u00fcveniyor<\/b><\/h2>\n<p>Ara\u015ft\u0131rmaya g\u00f6re insanlar bask\u0131ya dijitalden daha fazla g\u00fcveniyor <a href=\"https:\/\/www.twosides.info\/survey2017\/\">uluslararasi bi\u0307r ara\u015ftirma<\/a> 10.000'den fazla ki\u015finin kat\u0131ld\u0131\u011f\u0131 bir ara\u015ft\u0131rma. Ara\u015ft\u0131rma, insanlar\u0131n bas\u0131l\u0131 bilgilere daha fazla g\u00fcvendi\u011fini ve dijital mesajlar\u0131 daha az benimsedi\u011fini ortaya koydu.<\/p>\n<p>\u00d6rne\u011fin Birle\u015fik Krall\u0131k'ta kat\u0131l\u0131mc\u0131lar\u0131n 78%'si bas\u0131l\u0131 dergileri web sitelerine tercih etmi\u015ftir. \u0130\u015fletmenizin g\u00fc\u00e7l\u00fc bir \u00e7evrimi\u00e7i varl\u0131\u011fa sahip olmas\u0131 \u00f6nemli olsa da, iyi hedeflenmi\u015f bir bro\u015f\u00fcrdeki bilgiler hedef kitleniz taraf\u0131ndan daha kolay al\u0131nma potansiyeline sahiptir.<\/p>\n<p>\u015e\u00f6yle d\u00fc\u015f\u00fcn\u00fcn. \u0130nternette her g\u00fcn 2 milyon makale yay\u0131nlan\u0131yor. Bu, ortalama bir \u015fampanya kadehinde bulabilece\u011finiz kadar baloncuk demek.<\/p>\n<h2><b>10: Etkinliklerde ve evde ili\u015fkiler kurun<\/b><\/h2>\n<p>Bro\u015f\u00fcrler, \u00e7evrimi\u00e7i reklamlar\u0131n veya bloglar\u0131n aksine genellikle haftalarca m\u00fc\u015fterilerinizin evindeki masan\u0131n \u00fczerinde durur; bu da bro\u015f\u00fcrlerin okunma, anla\u015f\u0131lma ve harekete ge\u00e7me \u015fans\u0131n\u0131 art\u0131r\u0131r.<\/p>\n<p>Bir de etkinlik sonras\u0131ndaki etki var. \u0130yi tasarlanm\u0131\u015f bir bro\u015f\u00fcr, etkinlik s\u0131ras\u0131nda konu\u015ftu\u011funuz bir m\u00fc\u015fteriyle sat\u0131\u015f yapman\u0131za yard\u0131mc\u0131 olabilir.<\/p>\n<p>Bu, bro\u015f\u00fcr sayesinde ilk temas\u0131 kurduktan sonra bile m\u00fc\u015fteriyle ili\u015fki kurmaya devam edebilece\u011finiz anlam\u0131na gelir.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/tr\/el-ilanlari-brosurler\/\">Ba\u015flamaya haz\u0131r m\u0131s\u0131n\u0131z? Bir stil se\u00e7in, resminizi y\u00fckleyin ve Solopress ile bro\u015f\u00fcrlerinizi \u0130ngiltere'de \u00fccretsiz teslim al\u0131n.<\/a><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/tr\/el-ilanlari-brosurler\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65300\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/04\/flyer-strip.jpg\" alt=\"El \u0130lan\u0131 Bas\u0131m\u0131\" width=\"696\" height=\"195\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Leaflets can grab attention in ways digital marketing like tweets and emails cannot. When produced and distributed effectively, leaflets help you land the right messages, with the right audience, at the right time. Leaflets can: Showcase your product or service to new customers Increase attendance for your events and exhibitions Frame your key USPs in [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":55196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[634],"class_list":{"0":"post-55160","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Advantages Of Leaflets | Solopress<\/title>\n<meta name=\"description\" content=\"Leaflets can help your product, service or event connect with your audience at the right place and at the right time. 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