{"id":56498,"date":"2019-04-30T12:14:25","date_gmt":"2019-04-30T11:14:25","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=56498"},"modified":"2021-06-24T16:15:53","modified_gmt":"2021-06-24T15:15:53","slug":"basili-yayin-siyasi-kampanyalar-icin-neden-onemlidir","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/tr\/business-marketing\/why-print-matters-for-political-campaigns\/","title":{"rendered":"Siyasi kampanyalar i\u00e7in bask\u0131 neden \u00f6nemlidir?"},"content":{"rendered":"
<\/div>

Siyasi kampanyalar\u0131 d\u00fc\u015f\u00fcn\u00fcn. Akl\u0131n\u0131za hangi g\u00f6r\u00fcnt\u00fcler geliyor? Pankart sallayan insan kalabal\u0131klar\u0131? Yerel meclis \u00fcyeleri kap\u0131n\u0131z\u0131 m\u0131 \u00e7al\u0131yor? Barack Obama'n\u0131n \u00fcnl\u00fc 'Umut' posteri gibi manifesto mesajlar\u0131yla s\u00fcslenmi\u015f devasa posterler...<\/p>\n

Neden b\u00f6yle \u015feyleri hat\u0131rl\u0131yoruz? Bu ikonik g\u00f6r\u00fcnt\u00fcler gazetelerimizi ve televizyon ekranlar\u0131m\u0131z\u0131 dolduruyor. reklam panolar\u0131 ve otob\u00fcsler<\/strong>. Sosyal ve k\u00fclt\u00fcrel tarihimizin dokusu haline geliyorlar. Bug\u00fcn Brexit'ten d\u00fcn Barack Obama'ya kadar.<\/p>\n

T\u00fcm bunlar\u0131n tek de\u011fi\u015fmezi? Bask\u0131.<\/p>\n

Dijital, siyasi kampanyalar i\u00e7in son derece \u00f6nemli. Ancak bask\u0131 ile \u015funlar\u0131 yapabilirsiniz elle tutulur bir \u015fey yaratmak<\/strong> - Destek\u00e7ilerinizin ba\u015flar\u0131n\u0131n \u00fczerinde tutabilecekleri veya pencerelerine asabilecekleri bir \u015fey.<\/p>\n

Yarat\u0131c\u0131 uzmanlar, Yarat\u0131c\u0131 End\u00fcstriler Profes\u00f6r\u00fc Phil Cleaver ve Brand Nu'nun kreatif direkt\u00f6r\u00fc Radim Malinic taraf\u0131ndan bilgilendirilen bu ve \u00e7evrimd\u0131\u015f\u0131 pazarlaman\u0131n di\u011fer avantajlar\u0131n\u0131 ke\u015ffedin.<\/p>\n

Ya da do\u011frudan \u00f6zel b\u00f6l\u00fcm\u00fcm\u00fcze dal\u0131n se\u00e7i\u0307m baski sayfasi<\/a> Bug\u00fcn.<\/p>\n

Taahh\u00fcd\u00fcn\u00fcz\u00fc bro\u015f\u00fcrlerle g\u00f6sterin<\/strong><\/h2>\n

Yerel meclis \u00fcyeleri d\u00fczenli olarak elden teslim ediyor bas\u0131l\u0131 bro\u015f\u00fcrler<\/a> Hem se\u00e7im \u00f6ncesinde hem de y\u0131l boyunca neler yapt\u0131klar\u0131 hakk\u0131nda b\u00f6lge sakinlerini bilgilendirmek. Bu, onlar\u0131n y\u0131l boyunca toplumda aktif olduklar\u0131n\u0131 g\u00f6sterir. Elden bro\u015f\u00fcr da\u011f\u0131t\u0131m\u0131<\/strong> se\u00e7menlerle konu\u015fma \u015fans\u0131 da sunmaktad\u0131r.<\/p>\n

A\u00e7\u0131lmam\u0131\u015f e-postalardan daha etkili<\/strong><\/h2>\n

Kap\u0131ya b\u0131rak\u0131lan bir bro\u015f\u00fcr, a\u00e7\u0131lmam\u0131\u015f bir e-postadan \u00e7ok daha b\u00fcy\u00fck bir etkiye sahip olabilir. En az\u0131ndan birileri onu yerden alacakt\u0131r. Tasar\u0131m\u0131 ve i\u00e7eri\u011fi do\u011fru yap\u0131n ve umar\u0131m bro\u015f\u00fcr\u00fc okuyun<\/strong> kampanyan\u0131z hakk\u0131nda daha fazla bilgi edinmek i\u00e7in.<\/p>\n

\u0130nsanlar onu tutabilir ve hissedebilir <\/strong><\/h2>\n

Bro\u015f\u00fcr\u00fcn\u00fcz\u00fc elinde tutan biri, bro\u015f\u00fcr\u00fcn tasar\u0131m\u0131, bas\u0131m\u0131 ve da\u011f\u0131t\u0131m\u0131 i\u00e7in harcanan \u00e7abay\u0131 g\u00f6recektir. \u00dcretime zaman ay\u0131rd\u0131\u011f\u0131n\u0131zdan emin olun kaliteli bir \u015fey<\/strong> - partiniz hakk\u0131nda \u00e7ok \u015fey s\u00f6yleyecektir.<\/p>\n

Phil Cleaver, \"Politikan\u0131z\u0131 \u00f6zg\u00fcn bir \u015fekilde sunarak halk\u0131n g\u00fcvenini kazanmak art\u0131k her parti i\u00e7in hayati bir \u00e7aba\" diyor.<\/p>\n

Bro\u015f\u00fcrler nas\u0131l da\u011f\u0131t\u0131l\u0131r - rehberimiz<\/a><\/p>\n

Posterler arac\u0131l\u0131\u011f\u0131yla varl\u0131k yarat\u0131n <\/strong><\/h2>\n

Bunun \u00f6neminden daha \u00f6nce bahsetmi\u015ftik. posterler<\/a> ve \u00f6zellikle bir tanesinin etkisi: Barack Obama'n\u0131n Umut posteri.<\/p>\n

Bu Obama posteri hayal g\u00fcc\u00fcn\u00fc yakalad\u0131<\/strong> 2008'de milyonlarca insan\u0131 etkiledi ve iktidara gelmesine yard\u0131mc\u0131 oldu - bu arada k\u00fclt\u00fcrel bir fenomen haline geldi.<\/p>\n

K\u00fclt\u00fcrel bir fenomen haline gelmeyebilirler. Ancak yerel d\u00fczeyde posterler, se\u00e7im kampanyan\u0131z\u0131n ad\u0131n\u0131, y\u00fcz\u00fcn\u00fc ve mesajlar\u0131n\u0131 oylama \u00f6ncesinde insanlar\u0131n zihninde tutmaya ger\u00e7ekten yard\u0131mc\u0131 olabilir.<\/p>\n

Se\u00e7im zaman\u0131 geldi\u011finde, afi\u015fler sadece ilgili se\u00e7im b\u00f6lgesine as\u0131lmakla kalmaz, ayn\u0131 zamanda destek\u00e7ilere g\u00f6nderildi<\/strong> \u00a0vitrinlerinde sergilemek i\u00e7in.<\/p>\n

Ses getirmek i\u00e7in bask\u0131 ve dijitali birle\u015ftirin<\/strong><\/h2>\n

Dijital, siyasi kampanya ortam\u0131n\u0131 tamamen de\u011fi\u015ftirdi. Bunu hi\u00e7bir \u015fekilde inkar etmiyoruz. Ancak maksimum etkiyi elde etmek i\u00e7in bask\u0131 ve dijital birle\u015ftirilmelidir.<\/p>\n

Her yerde olmal\u0131s\u0131n\u0131z, b\u00f6ylece her zaman herkesin akl\u0131nda olursunuz\" diyor Radim Malinic.<\/p>\n

Bunu ancak hem bas\u0131l\u0131 hem de dijitalin g\u00fcc\u00fcnden yararlanarak etkili bir \u015fekilde yapabilirsiniz.<\/p>\n

Obama posterine bir kez daha bakal\u0131m. Bu, bas\u0131l\u0131 olarak hayata ba\u015flad\u0131 - taraf\u0131ndan yarat\u0131ld\u0131 Los Angeles'l\u0131 sanat\u00e7\u0131 Shepard Fairey<\/a>. Ti\u015f\u00f6rtlerde, kupalarda ve tabii ki posterlerde yer ald\u0131.<\/p>\n

Ancak ger\u00e7ek potansiyelini ancak internette payla\u015f\u0131ld\u0131\u011f\u0131nda, viral oldu\u011funda ve k\u00fclt\u00fcrel bir fenomen haline geldi\u011finde fark etti.<\/p>\n

Phil Cleaver, \"Posterlerin dijital d\u00fcnya g\u00f6z \u00f6n\u00fcnde bulundurularak tasarlanmas\u0131 \u00f6nemli,\" diyor.<\/p>\n

\"Sosyal medyada payla\u015f\u0131m yapmak siyasi kampanyalar i\u00e7in son derece \u00f6nemlidir ve tutarl\u0131l\u0131\u011f\u0131 korumak i\u00e7in ayn\u0131 tasar\u0131m\u0131n hem \u00e7evrimi\u00e7i hem de fiziksel posterler olarak kullan\u0131lmas\u0131 en iyisidir.\"<\/p>\n

Marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc art\u0131r\u0131n<\/strong><\/h2>\n

Siyasi partiler asl\u0131nda birer markad\u0131r. Her markan\u0131n amac\u0131 g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131rmak, sat\u0131\u015flar\u0131 art\u0131rmak ve pazara hakim olmakt\u0131r. Sat\u0131\u015flar\u0131n yan\u0131 s\u0131ra, siyasi kampanyalar da ayn\u0131 hedeflere sahiptir ve bask\u0131 bu hedeflere ula\u015f\u0131lmas\u0131na yard\u0131mc\u0131 olabilir.<\/p>\n

At mitingler ve kampanya etkinlikleri<\/strong>gibi fiziksel bas\u0131l\u0131 materyaller geni\u015f rulo afi\u015fler<\/a> ve i\u015faretler her zaman mevcuttur. Bunlar insanlarla an\u0131nda \u00f6zde\u015fle\u015fir ve TV kameralar\u0131 daha yarat\u0131c\u0131, g\u00f6z al\u0131c\u0131 tasar\u0131mlar\u0131 \u00e7ekebilir - foto\u011fraflar ve videolar bazen internette viral olur.<\/p>\n

Daha incelikli bir yakla\u015f\u0131m ise kartvi\u0307zi\u0307tler<\/a> a\u011f olu\u015fturma ve topluluk etkinliklerinde. Bunlar parti renkleri ve bilgileriyle markalanabilir, b\u00f6ylece insanlar daha fazla bilgi edinmek i\u00e7in ileti\u015fime ge\u00e7ebilir.<\/p>\n

Bir kez daha, bir kartvizit fiziksel olarak at\u0131lmal\u0131d\u0131r ve b\u00fcy\u00fck olas\u0131l\u0131kla bir panoya veya birinin tepsisi<\/strong> - her zaman ula\u015f\u0131labilir. Bu, silinmi\u015f bir e-posta i\u00e7in s\u00f6ylenebilecekten \u00e7ok daha fazlas\u0131d\u0131r.<\/p>\n

Etki yaratman\u0131n anahtar\u0131 tutarl\u0131l\u0131kt\u0131r<\/strong><\/h2>\n

Hedef kitlenize ula\u015fman\u0131n farkl\u0131 y\u00f6ntemlerinden bahsettik. Kartvizit ve posterlerden bro\u015f\u00fcrlere ve hatta sosyal medya payla\u015f\u0131mlar\u0131na kadar.<\/p>\n

Burada \u00e7ok \u015fey oluyor ve tutarl\u0131l\u0131k \u00e7ok \u00f6nemli.<\/p>\n

Phil Cleaver diyor ki tan\u0131d\u0131k bir tarz yaratmak<\/strong> t\u00fcm varl\u0131klarda \u00f6zg\u00fcnl\u00fck yaratmak i\u00e7in \u00e7ok \u00f6nemlidir. \"\u0130nsanlar\u0131n b\u00fct\u00fcnl\u00fck hissi veren bir \u015feye g\u00fcvenme olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir,\" diye a\u00e7\u0131kl\u0131yor.<\/p>\n

Ba\u015flamaya haz\u0131r m\u0131s\u0131n\u0131z?<\/strong><\/h2>\n

Solopress'te posterler, el ilanlar\u0131, afi\u015fler ve tabelalar bas\u0131yoruz - hepsi \u00fccretsiz \u0130ngiltere standart teslimat\u0131yla. \u0130htiyac\u0131n\u0131z olan her \u015feyi \u00f6zel se\u00e7i\u0307m baski sayfasi<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Think of political campaigns. What images spring to mind? Crowds of people waving placards? Local councillors knocking on your door? Huge posters emblazoned with manifesto messages \u2013 such as Barack Obama\u2019s famous \u2018Hope\u2019 poster\u2026 Why do we remember such things? These iconic images fill our newspapers and TV screens, our billboards and buses. They become […]<\/p>\n","protected":false},"author":23,"featured_media":56522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-56498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nWhy Print Matters For Political Campaigns | Solopress<\/title>\n<meta name=\"description\" content=\"Political parties have embraced digital. But print is still the bedrock of any election campaign. Explore the advantages of offline marketing for politics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/tr\/ticari-pazarlama\/basili-yayin-siyasi-kampanyalar-icin-neden-onemlidir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Print Matters For Political Campaigns | Solopress\" \/>\n<meta property=\"og:description\" content=\"Political parties have embraced digital. But print is still the bedrock of any election campaign. 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